File C5-92

April 2013
Don Hofstrand
retired extension agriculture specialist
[email protected]
Types and Sources of Financing for Start-up Businesses
F
inancing is needed to start a business and ramp
it up to protability. There are several sources
to consider when looking for start-up nanc-
ing. But rst you need to consider how much money
you need and when you will need it.
The nancial needs of a business will vary accord-
ing to the type and size of the business. For example,
processing businesses are usually capital intensive,
requiring large amounts of capital. Retail businesses
usually require less capital.
Debt and equity are the two major sources of nanc-
ing. Government grants to nance certain aspects of
a business may be an option. Also, incentives may
be available to locate in certain communities and/or
encourage activities in particular industries.
Equity Financing
Equity nancing means exchanging a portion of the
ownership of the business for a nancial investment
in the business. The ownership stake resulting from
an equity investment allows the investor to share in
the companys prots. Equity involves a permanent
investment in a company and is not repaid by the
company at a later date.

The investment should be properly dened in a
formally created business entity. An equity stake in
a company can be in the form of membership units,
as in the case of a limited liability company or in the
form of common or preferred stock as in a corpora-
tion.
Companies may establish different classes of stock
to control voting rights among shareholders. Simi-
larly, companies may use different types of preferred
stock. For example, common stockholders can vote
while preferred stockholders generally cannot. But
common stockholders are last in line for the com-
panys assets in case of default or bankruptcy. Pre-
ferred stockholders receive a predetermined dividend
before common stockholders receive a dividend.
Personal Savings
The rst place to look for money is your own sav-
ings or equity. Personal resources can include prot-
sharing or early retirement funds, real estate equity
loans, or cash value insurance policies.
Life insurance policies - A standard feature
of many life insurance policies is the owners
ability to borrow against the cash value of the
policy. This does not include term insurance
because it has no cash value. The money can be
used for business needs. It takes about two years
for a policy to accumulate sufcient cash value
for borrowing. You may borrow most of the cash
value of the policy. The loan will reduce the face
value of the policy and, in the case of death, the
loan has to be repaid before the beneciaries of
the policy receive any payment.
Home equity loans - A home equity loan is a
loan backed by the value of the equity in your
home. If your home is paid for, it can be used
to generate funds from the entire value of your
home. If your home has an existing mortgage,
it can provide funds on the difference between
the value of the house and the unpaid mortgage
amount. For example, if your house is worth
$150,000 with an outstanding mortgage of
$60,000, you have $90,000 in equity you can
use as collateral for a home equity loan or line
of credit. Some home equity loans are set up as
a revolving credit line from which you can draw
the amount needed at any time. The interest on a
home equity loan is tax deductible.
Friends and Relatives
Founders of a start-up business may look to private
nancing sources such as parents or friends. It may
be in the form of equity nancing in which the friend
or relative receives an ownership interest in the busi-
ness. However, these investments should be made
with the same formality that would be used with
outside investors.
File C5-92 Page 2
Venture Capital
Venture capital refers to nancing that comes from
companies or individuals in the business of in-
vesting in young, privately held businesses. They
provide capital to young businesses in exchange for
an ownership share of the business. Venture capital
rms usually dont want to participate in the initial
nancing of a business unless the company has
management with a proven track record. Generally,
they prefer to invest in companies that have received
signicant equity investments from the founders and
are already protable.
They also prefer businesses that have a competitive
advantage or a strong value proposition in the form
of a patent, a proven demand for the product, or a
very special (and protectable) idea. Venture capital
investors often take a hands-on approach to their
investments, requiring representation on the board
of directors and sometimes the hiring of managers.
Venture capital investors can provide valuable guid-
ance and business advice. However, they are looking
for substantial returns on their investments and their
objectives may be at cross purposes with those of the
founders. They are often focused on short-term gain.
Venture capital rms are usually focused on creating
an investment portfolio of businesses with high-
growth potential resulting in high rates of returns.
These businesses are often high-risk investments.
They may look for annual returns of 25 to 30 percent
on their overall investment portfolio.
Because these are usually high-risk business invest-
ments, they want investments with expected returns
of 50 percent or more. Assuming that some business
investments will return 50 percent or more while
others will fail, it is hoped that the overall portfolio
will return 25 to 30 percent.
More specically, many venture capitalists subscribe
to the 2-6-2 rule of thumb. This means that typically
two investments will yield high returns, six will
yield moderate returns (or just return their original
investment), and two will fail.
Angel Investors
Angel investors are individuals and businesses that
are interested in helping small businesses survive
and grow. So their objective may be more than just
focusing on economic returns. Although angel inves-
tors often have somewhat of a mission focus, they
are still interested in protability and security for
their investment. So they may still make many of the
same demands as a venture capitalist.
Angel investors may be interested in the economic
development of a specic geographic area in which
they are located. Angel investors may focus on ear-
lier stage nancing and smaller nancing amounts
than venture capitalists.
Government Grants
Federal and state governments often have nancial
assistance in the form of grants and/or tax credits for
start-up or expanding businesses.
Equity Offerings
In this situation, the business sells stock directly to
the public. Depending on the circumstances, equity
offerings can raise substantial amounts of funds.
The structure of the offering can take many forms
and requires careful oversight by the companys
legal representative.
Initial Public Offerings
Initial Public Offerings (IPOs) are used when
companies have protable operations, management
stability, and strong demand for their products or
services. This generally doesnt happen until compa-
nies have been in business for several years. To get
to this point, they usually will raise funds privately
one or more times.
Warrants
Warrants are a special type of instrument used for
long-term nancing. They are useful for start-up
companies to encourage investment by minimizing
downside risk while providing upside potential. For
example, warrants can be issued to management in
a start-up company as part of the reimbursement
package.
A warrant is a security that grants the owner of the
warrant the right to buy stock in the issuing com-
pany at a pre-determined (exercise) price at a future
date (before a specied expiration date). Its value
File C5-92
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is the relationship of the market price of the stock
to the purchase price (warrant price) of the stock. If
the market price of the stock rises above the war-
rant price, the holder can exercise the warrant. This
involves purchasing the stock at the warrant price.
So, in this situation, the warrant provides the oppor-
tunity to purchase the stock at a price below current
market price.
If the current market price of the stock is below the
warrant price, the warrant is worthless because exer-
cising the warrant would be the same as buying the
stock at a price higher than the current market price.
So, the warrant is left to expire. Generally warrants
contain a specic date at which they expire if not
exercised by that date.
Debt Financing
Debt nancing involves borrowing funds from credi-
tors with the stipulation of repaying the borrowed
funds plus interest at a specied future time. For the
creditors (those lending the funds to the business),
the reward for providing the debt nancing is the
interest on the amount lent to the borrower.

Debt nancing may be secured or unsecured.
Secured debt has collateral (a valuable asset which
the lender can attach to satisfy the loan in case of
default by the borrower). Conversely, unsecured debt
does not have collateral and places the lender in a
less secure position relative to repayment in case of
default.
Debt nancing (loans) may be short term or long
term in their repayment schedules. Generally, short-
term debt is used to nance current activities such
as operations while long-term debt is used to nance
assets such as buildings and equipment.
Friends and Relatives
Founders of start-up businesses may look to private
sources such as family and friends when starting a
business. This may be in the form of debt capital
at a low interest rate. However, if you borrow from
relatives or friends, it should be done with the same
formality as if it were borrowed from a commercial
lender. This means creating and executing a formal
loan document that includes the amount borrowed,
the interest rate, specic repayment terms (based on
the projected cash ow of the start-up business), and
collateral in case of default.
Banks and Other Commercial Lenders
Banks and other commercial lenders are popular
sources of business nancing. Most lenders require a
solid business plan, positive track record, and plenty
of collateral. These are usually hard to come by for a
start- up business. Once the business is underway and
prot and loss statements, cash ows budgets, and
net worth statements are provided, the company may
be able to borrow additional funds.
Commercial Finance Companies
Commercial nance companies may be considered
when the business is unable to secure nancing from
other commercial sources. These companies may be
more willing to rely on the quality of the collateral to
repay the loan than the track record or prot projec-
tions of your business. If the business does not have
substantial personal assets or collateral, a commer-
cial nance company may not be the best place to
secure nancing. Also, the cost of nance company
money is usually higher than other commercial lend-
ers.
Government Programs
Federal, state, and local governments have programs
designed to assist the nancing of new ventures
and small businesses. The assistance is often in the
form of a government guarantee of the repayment
of a loan from a conventional lender. The guarantee
provides the lender repayment assurance for a loan
to a business that may have limited assets available
for collateral. The best known sources are the Small
Business Administration and the USDA Rural De-
velopment programs.
Bonds
Bonds may be used to raise nancing for a specic
activity. They are a special type of debt nancing
because the debt instrument is issued by the com-
pany. Bonds are different from other debt nancing
instruments because the company species the inter-
est rate and when the company will pay back the
principal (maturity date). Also, the company does
not have to make any payments on the principal (and
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may not make any interest payments) until the speci-
ed maturity date. The price paid for the bond at the
time it is issued is called its face value.
When a company issues a bond it guarantees to pay
back the principal (face value) plus interest. From
a nancing perspective, issuing a bond offers the
company the opportunity to access nancing without
having to pay it back until it has successfully applied
the funds. The risk for the investor is that the com-
pany will default or go bankrupt before the maturity
date. However, because bonds are a debt instrument,
they are ahead of equity holders for company assets.
Lease
A lease is a method of obtaining the use of assets
for the business without using debt or equity nanc-
ing. It is a legal agreement between two parties that
species the terms and conditions for the rental
use of a tangible resource such as a building and
equipment. Lease payments are often due annually.
The agreement is usually between the company and
a leasing or nancing organization and not directly
between the company and the organization providing
the assets. When the lease ends, the asset is returned
to the owner, the lease is renewed, or the asset is
purchased.
A lease may have an advantage because it does not
tie up funds from purchasing an asset. It is often
compared to purchasing an asset with debt nancing
where the debt repayment is spread over a period of
years. However, lease payments often come at the
beginning of the year where debt payments come at
the end of the year. So, the business may have more
time to generate funds for debt payments, although
a down payment is usually required at the beginning
of the loan period.

. . . and justice for all
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Issued in furtherance of Cooperative Extension work, Acts of May 8 and
J uly 30, 1914, in cooperation with the U.S. Department of Agriculture.
Cathann A. Kress, director, Cooperative Extension Service, Iowa State
University of Science and Technology, Ames, Iowa.