I would like to take this opportunity to acknowledge my indebtedness to all those people, without whose assistance and cooperation, this report would have been impossible. I hereby express my sincere thanks to Dr. Nikhil K Mehta, Associate Professor, National Institute of Industrial Engineering, Mumbai for the expert guidance and timely advice in carrying out this group activity and also in preparing this report. I express my sincere gratitude to all the staff in the Audio Visual Recording room, National Institute of Industrial Engineering, Mumbai, without which the report could not have been completed within the stipulated time. I express my sincere thanks to all the students of Post Graduate Diploma in Industrial Management, Batch 21. Team Fear Fighters and our leader Sucheth Sunil, your genuine suggestions and help have been instrumental in completing the assignment and this report. And above all, I would like to thank Roald Dahl, Salman Rushdie and VS Naipaul for inculcating in me the love for this beautiful language.
SUSHIL DEV CR
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CONTENTS
S.NO
TOPIC
PAGE NO 1.
ABSTRACT
4 2.
INTRODUCTION
4 3.
OBJECTIVE
5 4.
RESEARCH METHODOLOGY
8 5.
GROUP DYNAMICS
12 6.
OBSERVATIONS
15 7.
LIMITATIONS
21 8.
CONCLUSION
22 9.
REFERENCES
25
4
ABSTRACT The importance of efficient communication is highlighted in this report where delivering a public speech without all the inhibitions caused by fear is emphasized primarily. The techniques employed included public speaking, role plays, and video recording sessions. Feedback and critical analysis were encouraged to reinforce effective learning and improve communication skills. This study applied scientific methodology to identify the self improvement level in public speaking where every individual was exposed and critically evaluated in public speaking. INTRODUCTION The demands of the corporate world are currently facing rapid and sizable paradigm shifts. Many prospective managers overlook the need for strong communication skills that encompass the diverse facets of content, vocabulary, clarity, tone and body language all of which are necessary to effectively bolster their fundamental skill-sets. Mere cognitive capability might not be good enough. This has, indeed, happened, and while it is understood that failing to tap into the growth possible in the corporate sector through poor articulation is dangerous, misguided and non-scientific pursuits at improving communication places a huge advantage on individuals who take the time to properly hone their presentation skills. With this belief firmly governing our thought process a diverse pool of prospective managers, who identified a common attribute to improve upon, decided to collaborate and follow a scientific process of improvement.
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The group came to a consensus on the fact that diagnosing the root-cause of any problem is of paramount importance when proceeding towards a practical solution. And thus we decided to concentrate on the fundamental root cause FEAR, rather than the other aspects which were either the effects or manifestations of the same. According to most studies, peoples number one fear is public speaking. Number two is death. That means to the average person, if you have to go to a funeral, youre better off in the casket than doing the eulogy.(Seinfeld) Owing to the diverse nature of the sample group, many factors were attributed to be the reason for the identified problem. A majority 40 percent of the group believed that the fear of being exposed and introversion lead them to choose FEAR as their numero-uno problem. 30 percent considered that cultural and regional influence to be the major factor that contributed to their increased fear of public speaking. The rest ascribed vernacular influence, childhood trauma and parenting method especially carrot and stick approach as the major drivers of fear. OBJECTIVES The role of a manager in leading and nurturing the workforce under him/her is of paramount importance. Nurturing requires effective negotiation and motivational capability through the power of the spoken word. This extra dimension marks the difference between a talented engineer and an effective manager. The group of professionals involved in our study were talented engineers with adequate cognitive ability who were moulding themselves to be future managers. The belief that compared to all the other communication aspects, public speaking played a pivotal part was agreed on consensus.
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The managers who were expected to address their sub ordinates as well as negotiate with their seniors immediately started brainstorming about the identified problem. Their thought process was hinged on the fact that effective public speaking provided adequacies by building trust among the team members and bringing in clarity to work and it helps in the translation of intentions into action. Considering the need to identify the impediments that diminish the public speaking ability of the group, the team members colluded and arrived at the following questions: 1. Why are the individuals of the group reluctant to grasp any opportunity to publicly address a gathering? 2. What are the challenges that the team members faced when given an opportunity to speak in a stage? 3. What caused these challenges? 4. Are these problems solvable or are they hereditary? 5. What scientific process can be followed to overcome these identified impediments? When the answers for the above questions were sought among the batch through a brain storming session, it resulted in a varied collection of responses. Based on the common problems faced the whole batch was split into teams to work on those problems while helping each other out in the process of self improvement. The core challenges for every team were identified from the responses of respective team members. Some of the responses from our team were: I come from a part of India, where Hindi rules the roost, and the inherent accents and the Indianisms associated with my region seem to have tattooed itself to my English pronunciation, which has lowered my overall confidence while addressing a group in English
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I was brought up in a family where the carrot and stick approach was followed. Mistakes usually involved grave consequences and the children were expected to obey the commands and not to react, due to the fear of the elders wrath we had agreed. Everything rested on our parents whims and fancies In our culture, we respect people, and listen to their emotions and feelings. We are more comfortable working in a team rather than standing out. Being critical was never part of our upbringing and acceptance was the name of the game. This has made me a good writer but not a good orator. I feel scared to speak out I have the fear that I am under the microscopic scrutiny of each and every person in the audience, and they are judging me all the time. This baggage that I carry makes me forget my lines and the stammering kick starts. Collating all the responses and analysing it in a holistic manner, it was identified that our core problem was fear but the root-cause of that problem varied from one individual to another. All the responses were jotted down to analyze the different causes of the problem. The problem of fear arose due to many factors, but its symptoms were similar among individuals. These included shyness, shivery set of hands, nervousness, sweating, thirst, lack of eye contact, poor grammar, usage of fillers and long pauses. The team planned to work on some of these parameters as the first step towards improvement. After a group level discussion and deliberation the following parameters were chosen as areas to work upon: 1. Grammar 2. Long Pauses 3. Eye Contact 4. Stammering 5. Time duration of speech
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6. Fillers 7. Body Language Through all these we identified that the main objective of the activity was to show significant improvement on a personal and professional front in terms of public speaking and team building RESEARCH AND METHODOLOGY 70 top notch engineers who were pursuing management education in one of Indias most reputed management institutes were identified as the target group for the study. The students belonging to the age group ranging between 22 and 28 were from diverse socio-cultural backgrounds, geographical regions as well as from different areas of specialization. The motley group also included a healthy mix of experienced as well as fresh undergraduates. This unity in diversity assured that the sample group was ideal and fool-proof for the proposed study. Owing to the supposed lack of soft skills in students who have graduated from a technical course, it was identified that there was a definite scope for improvement pertaining to the public speaking front. The sample group was provided with enough time for introspection and self analysis to identify a problem they faced while public speaking. Then the students were asked to choose an island which had the name of the particular problem they had identified. Further these students from individual islands were allowed to form groups among themselves. Our group Fear Fighters was one among these- As the name suggests, our group consisted of engineers who considered that fear was the major dampener in public speaking.
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During the 1 st ice breaker meeting, all the members of the group opened up about the fear they face while addressing a gathering. All the observations were sincerely listed down and brainstormed for further course of action. The material used in this activity was a research paper on problems based in Indian supply-chain given by Prof. Nikhil K Mehta. The research paper was perfectly pertinent and had just the right inspiration to kindle the interest of the group, as most of the members had highflying ambitions in the arena of supply- chain management The paper was divided amongst us into various topics and each member was advised to draft a prepared speech of 1min duration. A series of 4 serious rehearsals were done before our 1 st video recording and the detailed rationale behind the process and the effective methods through which the process was carried out is explained further in detail. To improve upon the identified parameters the following approach was adopted by the team: 1. Rehearsals (R1, R2, R3 and R4): Four Rehearsals were conducted within the team and critical feedback was given about individual performances among the members. Rehearsals were done among the group members after individually preparing a one-minute speech and taking up individual roles such as Timer To keep time Grammarian To check on sentence usage and grammar Pause counter To count the number of pauses (short and long) Aah counter To count the number of fillers and appendages Redundant words counter To count the number of redundant words
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Duration keeper To check on the duration of eye contact Observer To observe the body language Stammer Counter To count the number of times stammered
2. Recording1(O1): Individual phase 1 video recording of the team was done 3. Analysis/Study: Self-analysis on performance was done by respective team member based on each parameter after watching their own videos 4. Targets: Using six sigma technique, specific targets were set for each student for each parameter 5. Rehearsals (R5, R6 and R7): Further set of rehearsals were taken up by the team by individually preparing a two-minute speech. Every rehearsal was evaluated critically by the team on the parameters chosen. 6. Recording2 (O2) Individual phase 2 video recording of the team was done 7. Analysis and Ranking- Further self-analysis on performance was done by respective team member based on each parameter after watching the video of the team. Every member ranked every individual in the team based on their judgment. 8. Team Analysis Every member in the team provided critical feedback to all the other group members, and a cumulative ranking with the consent of the team was arrived at. As part of team analysis following questions were to be deliberated by every team member from an individual perspective: How was the group dynamics? How do you rate this activity as a personal experience? How did we progress as an individual and as a group?
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What were the apprehensions in the group and how were those solved? What kind of communication took place in each phase of group formation? During these rehearsals the group members took up individual roles to monitor various public speaking criterias such as timing, pronunciation, pauses-long or short, grammar, speech appendages, eye contact, fillers etc. Strict discipline was maintained as the professional and scientific process proceeded without little distractions. The data collected through these rehearsals was analysed and an elaborate discussion followed to work upon our weaknesses. Objective and critical feedback was provided immediately. We were pleased with the contribution of each and every participant provided invaluable help for the group to improve as After rounding up our rehearsals it was the time to test the skills we gained in front of the camera. We started with our initial video recording, which was an exciting experience. Adequate visual aid was provided for contingency plans if anyone of the speakers was unable to recollect content. The shyness involved in facing the camera and managing nervousness at the same time was quite a challenge. Recollecting content was also one of the other challenges. Many instances where identified where people spoke well during practice but were unable to replicate the same result in front of the camera. The nervousness was reflected in their body language. After the first round of video recording, the video clips of each group were collected. A detailed and comprehensive analysis of each component of the speech was performed and documented.
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A thorough self evaluation was performed based on the document which was floated to each member of the group, and then after further rehearsals and self improvement techniques our second and final video recording session happened. GROUP DYNAMICS It is extremely important to focus on the group building activities which were part of our secondary objectives. Our group, Team Fear Fighters went through the various stages towards becoming a highly functional team as described by Bruce Tuckmans Team Development Model (Tuckman, 1965). A graphical representation of this model is given below -
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Based on report by Rebecca Nestor for Aurora, 2013 FORMING: This was the first stage of the team building activity. The group was formed on the basis of the individuals preferred area of improvement. For this, different islands of commonly faced public speaking problems were identified. Each person was asked to identify the island he or she belonged to based on the individuals perception of their weakest area amongst those. Groups were then built upon amongst the members of the same island. Hence, each group had a common goal as the principal area of improvement to attain through the presentation exercise. During this phase, participants were involved in discussions at the level of each persons view of the scope of the task and how to approach it. Mature team members began to model appropriate behaviour even at this early phase. On a whole the group was motivated but relatively uninformed of the issues and objectives of the team. Members were at their best behaviour trying to create a positive first impression and it was a phase of getting to know each other and build new friendships to set the platform for working together through the task.
STORMING: This phase usually is characterized by conflict and resentment, leadership issues and other negativity. We were pleased that this phase was not prominent in the working of our group as natural leaders emerged and patient, open, accommodating team members ensured that what was best for the group was swiftly identified and the leader decided and other contenders relented.
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NORMING: At this stage the team came to an agreement on the content to be included in the presentation and its flow. Differences of opinion over the interpretation of the subject matter were discussed at length and sorted out. Each member contributed ideas and opinions regarding this, and the structure, outline and plan ahead was fixed at this stage, smoothly transitioning into the next stage. PERFORMING: At this stage the team acted as a cohesive unit, with everyone participating actively in the process. This was when the brainstorming really took place to bring out best solutions for the problems presented in the original research paper. Focus was also on getting the best possible performance in the delivery task in order to fulfil the primary objectives of the task. Data was collected and scientific methods as well as subjective feedback based methods were applied to make continuous improvement. ADJOURNING: This the final stage, associated with wrapping-up of the process. This was done on a positive note, making sure feedback was viewed constructively and with mutual appreciation for each others contribution and improvements. It was indeed an extremely good learning experience.
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OBSERVATIONS The 14 member team was arranged in order from 1 to 14 and would be addressed through their respective serial numbers in the below observations. Each and every effect of fear was recorded for all the participants and graphs were plotted for the data of both the recordings. The significant level of improvement by certain team members was clearly visible through these graphs. In the area of stammering the participants had either improved or maintained their original count observed in recording 1, except for participant 5
In the area of eye contact, almost all the participants except for participant 10, 11 and 12 showed a marked improvement from their original recording, participants 13 and 14 had a significantly low level of eye contact 0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 1 2 3 4 5 6 7 8 9 10 11 12 13 14 N u m b e r
o f
t i m e s
s t a m m e r e d
p e r
m i n u t e
Student Number of times stammered Recording 1 Recording 2
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When it came to fillers, there was a mixed performance from the group, 40 percent of the population had shown increase in the number of fillers, owing to the longer speech duration
0.00 5.00 10.00 15.00 20.00 25.00 30.00 35.00 40.00 45.00 50.00 1 2 3 4 5 6 7 8 9 10 11 12 13 14 E y e
In the area of redundant words, there was a significant improvement from the group, 70 percent of the population had shown a reduced number of redundant words.
Almost 90 percent of the participants showed a significant improvement in the reduction of the number of long pauses
Student Number of redundant words Recording 1 Recording 2 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 1 2 3 4 5 6 7 8 9 10 11 12 13 14 N o .
o f
l o n g
p a u s e s
p e r
m i n u t e
Student Number of long pauses Recording 1 Recording 2
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Grammar mistakes played a mixed role in improvement where majority of the group was not able to show improvement in the second recoding, owing to the length of the speech
Based on all these observations a cumulative overall ranking was given based on the statistical analysis tool, there was good improvement in the overall performance of the group as a whole.
The Various comments that arose due to critical examination of other team members are listed as follows: 9 said to 5 You can improve your tone and voice modulations as it can help you gather the attention span of the audience and help build more connection. While 5 gave a suggestion to 9 for improving upon the body language which was lagging a bit for overall impact, 6 got a feedback on overall effectiveness of his delivery from moreover he also got critical comments by 14 on his repetitive hand movements in the same manner. 8 was very low in confidence and constantly using fillers while delivering the speech which is clearly pointed out by 2 and 3 respectively. 13 said to 2 You have been using a lot of fillers in your speech try to improve it while 10 strictly instructed 4 about the time limit as he was extending beyond the time limit. While 11 got certain inputs from 14 regarding the pace of the speech with which he was delivering adding to it, 6 felt that there is excess body movement by 9 which was duly commented upon. Similar comments on grammar were received by 11 from 4 whereas 8 informed 12 about lack of clarity and pronunciation in the speech. Lack of Confidence in 5 was pointed out by 12 while 2 commented about the more number of speech appendages while delivering. 10 got critical comments regarding casual attitude from 2 while 3 told 4 There is a room for improvement while delivering speech regarding eye contact. 9 commented on 13s use of redundant words while 5 asked 2 to improve upon the body language part. 11 commented 9, why are you so conscious while delivering? The lack of confidence is visible, while 8 recommended 7 to reduce the number of speech appendages while delivering the speech.
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LIMITATIONS The study discussed above had been conducted in a controlled environment for a very short period of time. There were several limitations that arose due to the lack of time for improvement and recuperation. Despite having the complete motivation and good intent to improve on their drawbacks, the participants found themselves lacking in allocating the time the above study merited.
The participants believed that a stress free environment wherein the focus rests on improving the qualities of the speaker rather than following sacrosanct deadlines could have fostered better progress in the area of public speaking.
Moreover the testing parameters in this study were not comprehensive enough. Participants who had the history of multiple problems troubling there communication skills had to initially zero down on a single problem area. This created a gap, because improvement was possible only on the focus issue that was identified.
It was also identified that certain participants already possessed relatively good public speaking skills, and had very little scope for improvement. Clubbing them along with participants who had a relatively higher number of problem areas might have proved beneficial in certain fronts like peer learning, but it also sparked the element of de-motivation. Special attention was required for these members and a little bit of inspiration would have done them a lot of good.
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Public speaking being just one small island in the ocean that is communication was too small an area of focus. Other forms of communication like formal discussions, negotiation, diplomacy and impromptu communication could have been included in the project.
Another limitation that the members faced was the lack of a proper audience to listen to the prepared speeches. The video recordings were just done in private along with the group members, who had already formed a minor clique among themselves. It would have been better had the video recordings happened in front of the whole class and preferably in an elevated pedestal in the lines of an actual public speech.
CONCLUSION
Fear before delivering a speech was considered very natural but it was not supposed to hamper ones performance. It was recommended that one should learn to control it. In the study of process of self improvisation on ones weakness, extensive study and analysis of data was done and the group as a whole could be seen improved in their second recording compared to their first. The first step to improvement was confrontation with ones weakness. The group was formed with members identified having a common weakness of anxiety and a few measures were taken then after to work on it. The first was to have clarity about the topic one would delivery his/her speech on. Understanding the topic was very important as it boosted the persons confidence and that helped in reducing the level of anxiety prior to delivering the speech. It was recommended that one should also try to memorize the points as it helps in having a structured thought process. Practicing among each other
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and giving honest feedbacks was also considered very effective as long as it was taken in a positive sense. Rehearsing in front of a mirror also helped. There were a few methodologies used by a few members of the team to control ones fear , such as taking deep breath before delivering speech, stretching muscles prior to speech, pressing ones finger tips while delivering speech etc. All in all, after the process of improvisation, it can be concluded that practice done by the team helped a lot in gaining confidence. However, grammar was an area that was observed to have seen the least amount of improvement.
FUTURE PLANS
To further improve upon and bring a significant change in the performance of the target group the following future activities may be conducted.
Speeches of some of the great speakers, like Malcom X, Adolf Hitler, Louis Farrakhan, Christopher Martin Jenkins and Harsha Bhogle, can be telecasted in front of the class in a big screen.
This activity might serve two purposes, the former being the inspiration that one gathers by observing the varied yet subtle nuances the above speakers exude and the latter being the lessons that a budding manager can learn in influencing public opinion through speeches.
Public speaking can become an extremely stressful activity especially for people with nervousness and fear. It not just psychologically affects a person but can create physiological problems like increased blood pressure, excessive adrenaline rush, suffocation and mental stress
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To overcome these problems participants can practice deep breathing exercises like pranayama as well as other exercises like Yoga and meditation to reduce the heart rate and give the body sufficient amount of oxygen it needs to perform. It can also aid in reduction of fear and provide proper clarity of thought. Participants can also be provided with literature on the same.
Certain thumb rules like the ones below can be documented
1. Taking deep breaths before presentation, to aid in proper tone building 2. Holding each breath for several seconds, and letting it out slowly before the speech. 3. Listening and experiencing each and every word that has been uttered, helps in avoiding stammering
Crowds are more intimidating than familiar group member. A participant can be better tested and is likely to make more mistakes because of anxiety in front of huge crowd as compared to the mistakes made in front of familiar people.
So far the study has been conducted in front of group members who knew each other and were mostly appreciative of the participants efforts. Therefore to improve performance of participants the study can be conducted in front of a huge crowd involving a mix of faculty, friends and classmates.
The recordings can be shown to professional experts and people outside group who can have different perception from the group members. They can suggest effective suggestions for improving the performance.
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An accent trainer and a voice expert can be employed to identify and eliminate flaws mostly involving Indiansms and other breathing errors.
As it was observed that the lack of proper knowledge in English grammar was the major concern for a select few in the group, books like Wren and Martin, Normal Lewis can be provided and classes can be organized based on these books
Parameters for which the performance is evaluated can also be increased. For example we can add parameters like camera presence, voice modulation and pronunciation.
Until now only prepared speech is taken into consideration by the study. Participants can be asked to deliver impromptu speeches for better analysis and public speaking skill improvement.
For improving body language participants can start preparing in front of mirror or join forums like Team Dramatix which will do a lot of good. Participants can join clubs like ToastMasters and apply for certifications like Transaction Analysis to further improve their public speaking skills.
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REFERENCES
[1] Pertaub, D-P., Slater, M., & Barker, C., (2000). An experiment on public speaking anxiety in response to three difference types of virtual audience
[2] Retrieved from http://blogs.hbr.org/2010/09/how-to-overcome- communication/ (accessed on August 14, 2014 at 23:15 hrs)
[3] North, M.M., North S.M., And Coble, J.R., (1998). Virtual Reality Therapy: An effective treatment for the fear of public speaking, International Journal of Virtual Reality 3,2, p.p. 2-6
[4] Bull, P. (1987), Posture and Gesture, Oxford, Pergamon
[5] Retrieved from http://www.entrepreneur.com/article/230229 (accessed on August 15, 2014 at 10:38 hrs) [6] Rothbaum, B. O., Hodges, L. F., Kooper, R., Opdyke, D., Williford, J., North, M. M., (1995). Effectiveness of Computer-Generated (Virtual Reality) Graded Exposure in the Treatment of Acrophobia. American Journal of Psychiatry, 152, 626 -628
[7]Mel Slater., David-Paul Pertaub., Chris Barker., & David Clark., (2006). An Experimental Study on Fear of Public Speaking Using a Virtual Environment
[8] Retrieved from http://www.forbes.com/sites/nickmorgan/2011/11/07/how- to- conquer-fear-of-public-speaking/ (accessed on August 14, 2014 at 22:05 hrs)
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[9] Workplace Communication Problems: Inquiries by Employees and Applicable Solutions David Conrad, Journal of Business Studies Quarterly 2014, Volume 5, Number 4 [10] https://www.youtube.com/watch?v=Kc2yRqat7q8 accessed on 8 th Aug 2014, 8:00 pm. [11] http://blogs.hbr.org/2010/09/how-to-overcome-communication/ by JD Schramm | 10:37 AM September 30, 2010 accessed on 8th Aug 2014 at 8;34 pm. [12] Optimizing employee engagement with internal communication: A social exchange perspective [13] http://pcs.ieee.org/communication-resources-for-engineers/style/write- clearly-and-concisely/ [14] http://allisononsustainablebiz.blogspot.in/2010/11/10-benefits-of-clear- and-concise.html