1

A
Summer Internship Project Report
On

At Blueart granito pvt.ltd.
Prepared by:
kundariya ashish m.
(M.B.A.-semester 3)

Academic year: 2014
Enrollment no : 137340592051
Marwadi Education Foundations Group of Institutions
Rajkot 360 005
Submitted to
Gujrat technological university
Under the Guidance of
Mr. Ruturaj Doshi




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Declaration

I,KUNDARIYA ASHISH M, hereby declare that the report for Comprehensive
Project entitled DEMAND ANALYSIS FOR BLUE ART GRANITO PVT LTD.
is a result of our own work and our indebtedness to other work publications,
references, if any, have been duly acknowledged.



Place : .. (Signature)
Date : (ASHISH M. KUNDARIYA)











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Preface

In the present world with lots of odds & with decreasing importance of
education & the decreasing loyalty towards education. There is a need to
revies the method of educated employed one of the method is to
accompany practical study with the theoretical method. This would
strengthen the principles & concept of theoretical education & would
become world applicable.

In the present day the business would become a highly complicated
faculty which has to undergo staff competitor & has to operated in such an
environmental where there is no look back formula to success. Thus
Gujarat Technological University has been running a business
management faculty under the degree of MBA to keep the student
interested in it which has practical study under the subject, Practical
Training.

This practical study is useful to determine the parameters between
the theoretical study and the actual situation. It is useful to increase the
knowledge and teh foreshight of the student and they provide them
actually step into the dynamic. Everchanging, world of business.

I have taken opportuniy to undergo practical training during the year
2014 in Blue Art Granito Pvt Ltd I have done my research in Morbi city.







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Acknowledgement

First of all, I express my gratitude to lecturer Prof. for her great
response and guidance. Then I am greatly obliged to my principal. I would
thank to the marketing manager of BLUE ART PVT LTD ., Morbi. Mr., I
am very thankful to all the staff kindness and willingness me. I am also
very thankful to my friend for their help in preparation of this report.



Date: Signature:
Place: MORBI ( ASHISH M.KUNDARIYA)



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Executive Summary
As a management student it is very important to undergo the industrial
training. So the management can relate the theory aspects with practical and
actual practice. With this purpose I have done my project at BLUE ART
GRANITO PVT LTD
This report is all about management practice that has been used at BLUE
ART GRANITO PVT LTD Because it was general training this report
covers major departments and its working style.
This report also covers the specialization topic that is DEMAND
ANALYSIS In this research study main objective is to analysis the demand
of the product. And with the help of questionnaire as a research tool, I have
collected information related to the objective.
On the basis of all these study and analysis, I had suggested some
recommendation for the company.









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INDEX
Sr
NO.
PARTICULERS Pg no
PART-1 GENERAL INFORMATION
1.
HISTORY OF CERAMIC

Ceramic Tile Industry Statistics 10 to 11

HISTORY OF ROOF TILLES 12 to 13

Ceramic Tile Industry Statistics 14

Roof tiles and digital tiles 15 to 18

Government support in Ceramic Industry 19 to 20
2.
OVERVIEW OF COMPANY

Company profile & Infrastructure 22

company background 23

COMPANY PRODUCT 27
3.
OVERVIEW OF THE FUNCTIONAL
DEPARTMENT


PRODUCTION DEPARTMENT 29 to 35

HUMAN RESOURCE DEPARTMENT 38 to 42

FINANCE DEPARTMENT 43to 47
4.
LITERACTURE REVIEW 51 to 52

OBJECTIVE OF STUDY 53

MARKETING DEPARTMENT 55 to 67
PART-2 PRIMARY STUDY

5. RESEARCH METHODOLOGY


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RESEARCH DEFINITION 70

DATA COLLECTION 71 to 72

RESEARCH INSTRUMENT 73

NUTURE OF STUDY 74

SCOPE OF STUDY 75

SAMPLING FRAME 76

DEFINE INSTRUMENT 77 to 78
6.
DATA ANALYSIS & INTERPRETATION 79 to 89
7.
FINDING 90
8.
LIMITATION OF THE STUDY 91
7.
SUGGETION 92
9.
CONCLUSION 94

BIBLIOGRAPHY 96

ANNEXURE 98 to 102














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CHAPTER-1
GENERAL INFORMATION


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History of Ceramic Tiles
It is believed that the first clay tiles were produced seven to eight thousand years ago in
the area now known as the Holy Land. Many sources independently verify that the actual
known history of Tiles (and the known usage of wall and floor tile coverings) can be
traced back as far as the fourth millennium BC (4000 BC) to Egypt.

In those days, in Egypt, tiles were used to decorate various houses. Clay bricks were
dried beneath the sun or baked, and the first glazes were blue in colour and were made
from copper, very exquisite!

During that period ceramics were also known to be found in Mesopotamia. These
ceramics bore decorations, which were white and blue striped and later possessed more
varied patterns and colours. Later on, in China too, the Great Center of Ceramic Art, a
fine, white stoneware with the earliest Chinese glaze was produced during the Shang-Yin
dynasty (1523-1028 BC).

The usage and the art of making and decorating ceramic tiles had spread and by 900
A.D., decorative tiles had become widely used in Persia, Syria, Turkey and across North
Africa. As transport and communication developed, tile usage and its penetration in other
territories increased. Wars and territory take-overs caused this art to spread even faster.
The Romans introduced tile making in Western Europe as they occupied territories. The
Low Countries of Northern Europe somehow acquired the technology from Persia, while
the Moors brought African tiles with them when they invaded Iberia (Spain). It was
aboard the ships of Spanish conquistadors that decorative clay tiles found their way to the
New World, where they were used primarily to decorate the Churches of newly built
missions.

By the end of the 12th century, use and manufacture of Ceramic Tiles had spread across
Italy and Spain and into the rest of Europe. Till that time they were mainly used to
decorate the floors of Cathedrals and Churches. The skill had eventually vanished from

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Europe in the 16th century following the reformation. But the decorative wall tile art had
survived in Turkey and the Middle East and the Delft tiles art survived in Holland. A
form of tile making had also evolved among the natives of North and South America at
some point. The first decorative tiles to appear in Colonial North America were imported
from Northern Europe, mainly England the Brits having hijacked the technology from the
Dutch. The tiles were too expensive for utilitarian purposes in the Colonies and were
found almost exclusively in the homes of the wealthy.

Through the centuries, tile decoration was improved upon, as were methods of tile
manufacture. For example, during the Islamic period, all methods of tile decoration were
brought to perfection in Persia. Throughout the known world, in various countries and
cities, Ceramic tile production and decoration reached great heights. The tile mosaics of
Spain and Portugal, the floor tiles of Renaissance Italy, the faiences of Antwerp, the
development of tile iconography in the Netherlands, and the Ceramic tiles of Germany
are all prominent landmarks in the history of Ceramic tile.

In the early days, the tiles were hand-made, each tile was hand-formed and hand-painted,
thus each was a work of art in its own right. Ceramic tile was used almost everywhere on
walls, floors, ceilings, fireplaces, in murals, and as an exterior cladding on buildings.

Today Ceramic tile throughout the world is not hand-made or hand-painted for the most
part. Automated manufacturing techniques are used and the human hand does not enter
into the picture until it is time to install the tile. They are used in an almost infinite
number of ways and you dont have to consider yourself wealthy to own them. In
commercial buildings, where both beauty and durability are considerations, ceramic tiles
will be found, particularly in lobby areas and restrooms.



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Ceramic Tiles Industry in India
Ceramic Tiles today have become an integral part of home improvement. It can make a
huge difference to the way your interiors and outdoors look and express. The Indian tile
industry, despite an overall slowdown of the economy continues to grow at a healthy
15% per annum. Investments in the last 5 years have aggregated over Rs. 5000 crores.
The overall size of the Indian ceramic tile industry is approximately Rs 18,000 crore
(FY12). The production during 2011-12 stood at approx. 600 million square meters.

The Indian tile industry is divided into organized and unorganized sector. The organized
sector comprises of approximately 14 players. The current size of the organized sector is
about Rs 7,200 Crores. The unorganized sector accounts for nearly 60% of the total
industry bearing testimony of the growth potential of this sector.

India ranks in the top 3 list of countries in terms of tile production in the world. With
proper planning and better quality control our exports (presently insignificant)
contribution can significantly increase.

Apart from their decorative looks, Ceramic Tiles are primarily hygiene products and that
is how our broad spectrum of consumers view the product. This is fairly evident from its
varied usage from bathrooms and kitchens in average Indian households to medical
centers, labs, milk booths, schools, public conveniences, shopping malls and numerous
other centers; which dot our day to day life. A ceramic tile is basically a "utility product"
and that remains our promotional slogan. Popular housing projects are increasingly
switching over to Ceramic Tiles moving away from the traditional use mosaic and even
granite or marble, owing to several factors viz. ease in laying ability, versatility, low price
and hygiene.
Nevertheless, this decorative aspect of a Ceramic Tiles has forever been in the forefront.
Heavy churning out of bolder and colorful designs by the industry are testament to the
fact that most households regard a ceramic tile as an "adornment" for an otherwise "drab
look" of their age-old floorings or an unfurnished wall Overall picture of the Industry


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A ceramic tile as a product segment has grown to a sizeable chunk today at
approximately 680 Millions Square meters production per annum. However, the potential
seems to be great, particularly as the housing sector, retail, IT & BPO sectors have been
witnessing an unprecedented boom in recent times.

The key drivers for the ceramic tiles in India are the boom in housing sector coupled by
government policies fuelling strong growth in housing sector. The retail boom in the
Indian economy has also influenced the demand for higher end products. Overall the
bullish growth estimates in the Indian economy has significantly influenced the growth of
the Indian Ceramic tile industry.

The main product segments are the Wall tile, Floor tile, Vitrified tile and Industrial tile
segments. The market shares (in value terms) are 20%, 23% 50%, and 7% respectively
for Wall, Floor, Vitrified, and Industrial tiles. The tiles are available in a wide variety of
designs, textures and surface effects. They cater to tastes as varied from rustics to
contemporary marble designs in super glossy mirror finishes.

Both, traditional methods of manufacturing (tunnel) and the latest single fast firing
methods are deployed in manufacturing. Some of the latest trends in manufacturing
methods can be seen in India.

The industry also enjoys the unique distinction of being highly indigenous with an
abundance of raw materials, technical skills, infrastructural facilities despite being fairly
capital intensive. A total of over 5,50,000 people are employed in the sector. Out of this,
50,000 people are directly employed and 5,00,000 are indirectly associated. The potential
is huge considering the per capita consumption of ceramic tiles in India.






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Ceramic Tile Industry Statistics
World production:



9515 Million sq.mt
India's Share:

600 Million sq.mt

World ranking (in production):

3

Per capita consumption:

0.50 sq.mt

Global Industry Growth Rate:

11%

Growth Rate (India Domestic Market):

15%

Organized industry turnover (India):
a). Glazed Wall Tile share:
b). Glazed Floor Tile share
c). Vitrified Tile share:
d). Industrial Tile Share:

Rs 7200 crores
20%
23%
50%
7%

Unorganised Industry Turnover

Rs 10800 crores

Organized sector:
a). Share of Production:
b). No. of units:


40%
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Unorganized sector
a). Share of Production
b). No. of units:


60%
200 (approx) (70% based in Gujarat
region)

Job Potential:

50,000 direct & 500,000 indirect

Investments in last 5 years:

Rs 5000 crores






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Roof tiles


Roof tiles are designed mainly to keep out rain, and are traditionally made from locally
available materials such as clay or slate. Modern materials such as concrete and plastic
are also used and some clay tiles have a waterproof glaze. A large number of shapes (or
"profiles") of roof tiles have evolved. These include:
Flat tiles - the simplest type, which are laid in regular overlapping rows. An
example of this is the clay-made "beaver-tail" tile (German Biberschwanz),
common in Southern Germany. Flat roof tiles are usually made of clay but also
may be made of stone, wood, plastic, concrete, or solar cells.
Imbrex and tegula, an ancient Roman pattern of curved and flat tiles that make
rain channels on a roof.
Roman tiles - flat in the middle, with a concave curve at one end at a convex
curve at the other, to allow interlocking.
Pantiles - with an S-shaped profile, allowing adjacent tiles to interlock. These
result in a ridged pattern resembling a ploughed field. An example of this is the
"double Roman" tile, dating from the late 19th century in England and USA.
Mission or barrel tiles are semi-cylindrical tiles laid in alternating columns of
convex and concave tiles. Originally they were made by forming clay around a
curved surface, often a log or the maker's thigh. Today barrel tiles are mass-
produced from clay, metal, concrete or plastic.

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Interlocking roof tiles are similar to pantile with side and top locking to improve
protection from water and wind.
Antefixes: vertical blocks which terminate the covering tiles of a tiled roof.
Roof tiles are 'hung' from the framework of a roof by fixing them with nails. The tiles are
usually hung in parallel rows, with each row overlapping the row below it to exclude
rainwater and to cover the nails that hold the row below. There are also roof tiles for
special positions, particularly where the planes of the several pitches meet. They include
ridge, hip and valley tiles.These can either be bedded and pointed in cement mortar or
mechanically fixed.
Similarly to roof tiling, tiling has been used to provide a protective weather envelope to
the sides of timber frame buildings. These are hung on laths nailed to wall timbers, with
tiles specially moulded to cover corners and jambs. Often these tiles are shaped at the
exposed end to give a decorative effect. Another form of this is the so-called
mathematical tile, which was hung on laths, nailed and then grouted. This form of tiling
gives an imitation of brickwork and was developed to give the appearance of brick, but
avoided the Brick Taxes of the 18th century.

History





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Roman roof tile fragment (78mm wide by 97mm high) found in York, UK, with the
impression of a kitten's paw.
Fired roof tiles are found as early as the 3rd millennium BC in the Early Helladic House
of the tiles in Lerna, Greece.

Debris found at the site contained thousands of terracotta
tiles having fallen from the roof.
[]
In the Mycenaean period, roofs tiles are documented for
Gla and Midea.
The earliest finds of roof tiles in archaic Greece are documented from a very restricted
area around Corinth (Greece), where fired tiles began to replace thatched roofs at two
temples of Apollo and Poseidon between 700-650 BC.Spreading rapidly, roof tiles were
within fifty years in evidence for a large number of sites around the Eastern
Mediterranean, including Mainland Greece, Western Asia Minor, Southern and Central
Italy. Early roof tiles showed an S-shape, with the pan and cover tile forming one piece.
They were rather bulky affairs, weighing around 30 kg apiece
.
Being more expensive and
labour-intensive to produce than thatch, their introduction has been explained by their
greatly enhanced fire resistance which gave desired protection to the costly temples.
The spread of the roof tile technique has to be viewed in connection with the
simultaneous rise of monumental architecture in ancient Greece. Only the newly-
appearing stone walls, which were replacing the earlier mudbrick and wood walls, were
strong enough to support the weight of a tiled roof. As a side-effect, it has been assumed
that the new stone and tile construction also ushered in the end of 'Chinese roof'
(Knickdach) construction in Greek architecture, as they made the need for an extended
roof as rain protection for the mudbrick walls obsolete.
Production of dutch roof tiles started in the 14th century when city rulers required the use
of fireproof materials. At the time most houses were made of wood and had thatch
roofing, which would often cause fires to quickly spread. To satisfy demand, many small
roof tile makers began to produce roof tiles by hand. Many of these small factories were
built near rivers where there was a ready source of clay and cheap transport.


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Digital tile


Printing techniques and digital manipulation of art and photography are used in what is
known as "custom tile printing". Dye sublimation printers, inkjet printers and ceramic
inks and toners permit printing on a variety of tile types yielding photographic-quality
reproduction. Using digital image capture via scanning or digital cameras, bitmap/raster
images can be prepared in Photoshop and other photo editing software programs.
Specialized custom-tile printing techniques permit transfer under heat and pressure or the
use of high temperature kilns to fuse the picture to the tile substrate. This has become an
increasingly popular method of producing custom tile murals for kitchens, showers, and
commercial decoration in restaurants, hotels, and corporate lobbies








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Government support in Ceramic Industry
With the discovery of huge deposits of China clay in Kutch district, the state government
is hoping to place the ceramic industry in the state on the world map. The government
has set an ambitious target to overtake Chinese exports by the end of 2005

According to preliminary indications, China clay deposits are estimated at over 200
million tones. However, Gujarat Mineral Development Corporation (GMDC) is
conducting a survey in Kutch to estimate the amount of availability of the Mineral in the
region.

The government has identified four clusters in Kutch, Rajkot, Morbi, and Mehsana for
the development of the ceramic industry in the state. The clusters are expected to be
developed and be operational by the end of 2006.
The foreign Direct Investment (FDI) limit in the real estate and property sector, and the
governments thrust on the housing sector through initiatives like the Bharat Nirman and
the National Urban Renewal Mission, under which the government aims to focus on 66
selected cities, are set to accelerate the growth of ceramic industry.

The Duty Entitlement Pass Book (DEPB) scheme, under which companies get a 14 % tax
concession in exports, is only available to glaze units.

Providing some relief to the industry, the government of Gujarat had cut sales tax on the
products from 15% to 8% in the last to last budget.

The government has rationalized the excise duty structure to a large extent from roughly
55% few years ago to current 16%.

In a major breakthrough that is expected to have a far reaching impact on the ceramic
industry, Ahmadabad-based Central Glass & Ceramic Research Institute (CGCRI) has
developed a new technology, which is claimed to generate wealth from waste material.


19

This technology converts hard, vitrified and dense fired ceramic scraps into breakable
and brittle material so that they can be easily ground into fine powder and then recycled
as raw material for the ceramic industry. This uses the wastage to create wealth and it
also protects environment from scraps of ceramics.

The ailing ceramic industry, known world-wide for the quality ceramics tiles it produced,
will get gas within 4 months as the state energy and petrochemicals department has
decided to expedite the work on laying pipeline, as part of the proposed state-wide gas
grid, up to Morbi.

The government hopes that its enterprise, Gujarat State Petronet Ltd (GSPL), which is
responsible for the gas grid project. By doing research at Ceramic Research Institute in
Calcutta, government has suggested to the manufacturers that energy cost in ceramic
manufacturing, which is about 25% of total cost, can saves by microprocessor based
control system and variable speed drivers. By this way companies can save 15% of
manufacturing cost.

Government has established Indian Council of Ceramic Tiles and Sanitary ware
(ICCTAS). The goal of this council is To promote sales of products of ceramic tiles and
porcelain articles by India in domestic and overseas markets.
Its activities are, to arrange Trade exhibitions, events, seminars and representation of
Indian ceramic manufacturing overseas.

Under the aegis of government Chemical and Allied Products Exports Promotion Council
(CAPEXIL) is actively supporting Indian ceramic companies. Major activity of this
council is to transfer trade inquiries from overseas to Indian manufacturers.






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COMPANYS
DETAILS


21








Company Profile
Founded in the year 2009, Avlon Ceramic Pvt.Ltd. is a major Manufacturer, Exporter
and Supplier of an array of Wall Tiles. We are headed by the Marketing Manager Mr.
Arjun Faldu who has vast industry experience and complete knowledge about the field.
He has been with us since the time of our inception and has successfully led us to the top.
The company is located at Morbi, Gujarat, India.
Infrastructure

We possess a vast and well constructed infrastructure. Our manufacturing unit is spread
into 2.5 lac sq. meters. It is comprised of the latest Chinese machinery as well as
equipment which ensure quality large scale production. We take ample care of the entire
infrastructure and keep it properly maintained.




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Company Background

Incorporated in 2009, Avlon Ceramic Private Limited (ACPL) is part of the Icon Group
of Morbi engaged in the manufacturing
of ceramic and vitrified tiles. ACPL is a closely-held private limited company, promoted
by Mr Bhavesh Faldu, Mr Sunil Sarodia, Mr Mayank Faldu and Mr Priyesh Sarodia. The
promoters of ACPL have a wide experience in tile industry through their other units
namely, Evershine Ceramics (manufacturing wall tiles); Icon Ceramic Ltd (ICL) -
(manufacturing floor tiles) and Icon Granito Pvt Ltd (manufacturing vitrified tiles).
ACPLs facility is located in the Morbi cluster of Rajkot district which is the
ceramic tile hub of Gujarat and has an installed capacity of around 2,700 square meters
per day (smpd) of the ceramic glazed wall tiles. ACPL sells under the brand name
Emigres.

Quality Assurance

We work with a sole aim to provide best quality products to our clients and timely
deliveries. To fulfill this objective it is made sure that only best quality raw material goes
into the production process. We test the products under strict industry norms for
durability and endurance.











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Network

We have a large network through which we remain connected to the countries and
markets we deal in. it is with the help of our network which helps us carry out
transactions in a smooth way. We deal in the following countries:
India
U.K.

Name of Marketing
Manager
: Mr. Arjun Faldu
Year of Establishment : 2009
Nature of Business : Manufacturer, Exporter & Supplier
Number of Employees : 300
Market Covered : India & UK












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COMPANY PRODUCTS









25










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Welcome to our Website
Avlon Ceramic Pvt.Ltd. is a professionally managed organization which is
engaged as the Manufacturer, Exporter and Supplier of a wide range of Wall
Tiles. The range enlists Glossy Series Wall Tiles, Rustic Series Wall Tiles and
Satin Series Wall Tiles. Our Wall Tiles are widely used in various industries like
Construction, Hotel, Home, etc. Apart from supplying in India, we export our Wall
Tiles to various parts of the worlds. The Wall Tiles that we offer are
acknowledged for best quality and durability.

We have made a name which is trusted all over the world. With the policies of
total dedication and hard work we have emerged successfully as the one of the
major organizations in the market. With the customer centric approach we strive
to provide complete customer satisfaction to our clients at every step. We value
the time of our clients hence make timely deliveries irrespective of the location of
the client.













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28

INTRODUCTION

Manufacturing function is one of the most important functions in all
Manufacturing enterprises as fares as this unit is concerned it is an production alienated
unit.
AVLON ceramics Ltd. Have state of the are technology which produces best in
quality vitrified tiles granolith is product manifested by AVLON ceramics Ltd. Having
applications in various fields such as residences, shopping, mulls, restaurants, showroom.
Hotels, offices, hospitals, airports etc.














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RAW MATERIAL
AVLON ceramics Ltd. Manufacturing vitrified tiles under the brand name
Granolite is using important raw materials and state of act technology at the
world most modern plant at MORBI (Gujarat- India).
They distribute their manufacturing process into one part.
1. Body process
1. Raw material for Body process
CLAY
i. Urcrain Clay : From Santalpur
ii. Bikaner Clay : From Bikaner, Rajasthan
iii. China Clay :From Kutch

POWDER
i. Potas feldspar
ii. Soda feldspar
iii. Quartz

Zinc Oxide
Iron Oxide
Tin Oxide
Cobalt Oxide
Zirconium Oxide
Chrome Oxide





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TYPE OF PRODUCT
AVLON is aesthetically and functionally for more supine or to Italian marble and
comes in wilds variety of natural Italian marble designs and colour.
PRODUCTION PLANNING & QUALITY CONTROL

Production planning & control is a managerial function which plans, directs & controls a
material flow system is a plant to achieve the targets set by marketing with utmost
economy & efficiency.
AVLON is a fully homogenous tile AVLON is an glazed product it is made of single
compact body mass and is fully tiles (water absorption near zero) this makes it stronger
and move durable the never zero water absorption resulting from a high degree of
compaction impacts move strength and reduces the moisture & thermal expansion thus
facilitating joint free applications.
The superiors technical properties of deco granite ensure that its wear resistance and
straiten hardness are significantly higher than ordinary calamite floor tiles or natural
marbles depending on usage of the polished surface that life of deco granite well be much
more than that at the best Italian marble or granite.
The designs on the tile are painted with what are know as soluble salts or penetrating
pigments as the name suggest these salts punctuate to a 2-3 mm below the surface of the
tiles thus the design is present up to 25% of the thickness of the tiles being such a hand
material it is virtually impossible to remove this amine of material to make the design
disappear. All deco granite tiles our fully homogenous vitrified and they have uniform
properties all though its body which grantees the quality of the late.
It can be fixed on the existing floor but by employing synthetic adhesives deco granite is
a pre sized product with very low moisture and thermal expansion it may be used for a
joint tree application.


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PRODUCTION PROCESS

1. Weighing of raw material: - fiats at all raw materials are weighted on the scale
and according to composition of body.
2. Mixing in ball mill: - By conveyor belt systems this 30 tons raw materials are
carried to ball bill. Ball mill are of 30 tan capacity all raw materials are kept in
ball mill and grinding 8 hours for mixing there are 45 tans various pebbles of
30,40&50 mm size in the ball mill moreover 15 tans wailed is addle inside the
ball mill felled mixing at 8 hours there are prepared homogenous slurry that are
called slurry.
3. Aging in slurry tank :- after unloading the slip from ball mill, slurry passes
trough vibratory that removes big pedicels from the slurry & balance slurry are
keeping in aging tank.
4. Spray Drying: - In this department slurry is spayed by pumps in the spray diaper
though time nozzles where slurry sprayed particle gets heats form HAG that
removes water.
5. Aging of Powder: - This powder may have un-even moisture to get uniform
mixture minimum 36 hours of storage of powder in required in big silo we have
14 tone of storage silo for powder having capacity of 80 tans each.

6. Pressing: - This powder is sent to press through converter belt by passing
vibrator the press capacity is 4200 tons pressing deco to 6% moisture & heavy
pressing tiles are manufactured from the powder.

7. Drying: - Then tiles is sending for dying 150 meter long horizontal dour
having 180 c to 210 c temperature to remove moisture from the green tiles that
gives day strength to the tiles.
8. Printing: - After drying the tiles now tiles are ready for printing design
screen & design paste (i.e. made from soluble salt) are used for printing the tiles

32

after printing tiles goes in water spray booth sprays of water giver penetration of
the panic inside the tiles body.
9. Drying: - Additionally water from the tiles is removed by arrivers in this
escheatment it is 25 meters long and having 200 c temperature.

10. Heating: - In this section tiles is going inside the Kilan where 1200 c
temperature make the tile tough hard and having more strength this tile is now
called unpolished tiles.

11. Polishing: - an unpolished tile is passed through different machines of polishing
line as furrows calibrating machine polishing machine sizing (squaring &
chamfering machine).

12. Sorting & Packing: - Then tiles are stored according to 1
st
2
nd
and 3
rd
grade &
packed in corrugate box after that it is shifted to final go down and now it is ready
for dispatch.


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Raw Material Weighting
Grinding & mixing
Aging of Slip in tank
Spray Drying
Aging Of Powder
Pressing To make Green
Tiles
Drying
Heating in kiln
Tiles Biscuits Feeding
Brushing
Enrobing
Glanzing
Printing
Side Scraping
Drying
Sorting

Packing
Dispatch

PROCESS FOR TILES










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POLLUTION CONTROL
AVLON is trade resistant, ecologically compatible, environmentally green with
no chemical or toxic substances is odorless and has good heat energy
retaining and conduction (conserving) properties it is not inflammable and
also uv resistant.
The production process of vitrified tiles is environment friendly & it is also
pollution face process.

STORAGE FACILITIES
Separate inventory storage is maintained to facilitate storage facility also
finish good storage is main fined to maintain the quality of the prodded the
goods are kept in corrugated boxes which are than ready for finale dispatch
the company is also having separate dispatch room which felicitates. Storage
facility of the company.


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SUPPLIER DETAILS

Most of the raw material is procured by the way to impart this import of raw material
is time consuming but the same time it costs cheaper to the company as company is
exporting and is availing benefit of export schemes.

MACHINERY & EQUIPMENTS

The company uses the best machineries and technologies to ensure that AVLON
CERAMIC is truly a high quality product suited to satisfy all expectations.

The AVLON was materials mixed in ball mills to ensure consistency in the
product 4280 tons presses are use for better kilns used to fire it they use various
technologies to design the tile.






36
















37

INTRODUCTION
Personnel function is the basic function of management which means getting
effective with results with people the structure of organization is line & staff
where personal management is the responsibility of the line managers & the
staff also performs this function by advising, counseling of providing service to
line manager it is concealed primarily with man power outsource or inputs. A
staff unit is expected to give advice, provide service, maintain control &
perform administrative tasks. As an adviser the personal manager can screen
& recommend the right person for the right job.
RECRUITMENT & SELECTION
There are mainly there types of selection procedures, which place in this unit.

1. Within there sources I pending application tile.
2. Walk-in-interviews: - This type of interviews are had when they require very
skilled employees.
3. Advertisement in newspapers: - The company do not have to carry out
recruitment & selection procedure frequently. It is a matter of proud for them, that
there are still such employees who are working since the inception of this
company stile the company follows some system at the time of recruiting &
selecting.

Interview are being held & the bio data of the candidates are referred the
candidate has to pass the first interview & then another interview is held & then after
training & promotion this candidate is on trial bases probation period of 3 months
where he is said to be a temporary employee & after these months. He is a permanent
employee of the company.



38

TRAINING & DEVELOPMENT
There are no special training sessions organized the one month training period
during the recruit meant process & the 3 months of the probation period is
considered enought for all jobs. This is because the production process does not
require any such technology which is frequently changing.

The employees as well as workers develop with experience as they do their jobs,
steps for the moral into employment are also taken these include: -

Prayers every morning
Dignity of labor
Regular attendance, facilitated with the punch & facility harmonies relationship &
mutual understanding.
PROMOTION & TRANSFER POLICY
Promotion & transfer are the two main aspects of job changes promotion is also
considered as an incentive given to the employees so that they may work with more
declination & hence show better results promotion is given on there basic i.e..

Performance basic
Ability basic

As far as transfer is concerned the company have a number of system concerns & the
transfer is done in inter system concerns as per needs.


39

TRADE UNION, GRIEVANCE HANDLING PROCEDURE

The workers of AVLON ceramics Ltd. Are having a good code of behavior amongst the
selves & every with the employers they solve their problems by consulting each other.
This is the reason why the workers do not have trade union in AVLON ceramics and
thats why they have peaceful & happy relation ships.

PERSONAL RECORDS

There are generally many personnel working in an unity & hence it is quite important to
maintain a personal record for every person. It helps the management at the time of
giving promotion etc. to the employees the company maintains personal records of each
& every employees in these records the deco lings with memo name of the employees
bonus family, members, P.F. records etc. are mentioned












40

INDUSTRIAL RELATIONSHIP
AVLON have very good industrial relations with outer industries as well as with
government and local authorities internal relations are also well managed.
The company has lifted its way up to co-operation and growing and growing with other
industries perhaps that is the reason why its demand is on such a rise it has received a
wide recognition around the globe at AVLON separator subordinate relations are very
sound and the cuses of internal conflicts are far beyond question.
Thus their sound relations with the other industries and government have helped AVLON
to achieve good will throughout the country and also the globe.


41

TIME KEEPING SYSTEM
Time is money, here time keeping system helps in calculating salary of employees at
personal there are 500 employees the system is introduced to make easy administration &
regulation of work.
At AVLON ceramics Ltd. There is three shift working. That shift time is following.
8 A.M. to 12 P.M.
12P.M. to 2 A.M. { Lunch time }
2A.M. to 8 A.M

DETAILS OF WORKERS

There are about 75 skilled workers which consist of administration staff, production
manger, human, resource manager etc. 20 semi skilled workers and 80 unskilled.











42



















43

INTODUCTION
Finance is the like blood of business finance is needed for the production of
goods and services as well as their distribution the efficiency of production and
marketing operations is directly influenced by the manner in the business system
and it should be given equal importance as with production and marketing
finance is defined as Finance is that administrative area or set of administrative
functions in an organization which relate with the arrangement of cash and credit.
The most important thing is finance is capital hence, department related to this
aspect itself as serves significance AVLON Ceramics Ltd. Separate department
known as finance which also maintains accounts.

FIXED ASSETS
(Rs. In lakhs)
(As on 31-03-2007)
Fixed Assets:
Land 1,390,920 1.3
Factory Building 50,659,858 50.6
Plant & Machinery 195,586,381 195.5
Electrification 48,084,014 48.1
Vehicles 1,407,123 1.4
Other fixed Assets 106,353 0.1
Total 297,271,650 297.0



44

CAPITAL STRUCTURE
Procurement of capi tal i s the most important process of an organi sation.
Capit al can be of two t ypes i. e. ownership capit al and borrowed capit al.
Ownership capit al can be procured by issuing equit y shares and someti mes
preference shares and borrowed capit al can be procured by i ssui ng
debentures, bank l oan, et c.
Capital structure refuels to the mix of long term sources of fund such as long term debt,
equity share capital reserve and surplus in technical terms this finance mix is called
optimal capital structure because combination of debt and equity leads to maximum value
of the firm.
Authorized Share capital
13,000,000-equity share of Rs. each 10/- 130,000,000
Issued, subsidized & paid up capital
10,000,270 equity shares of Rs. 10/- each 100,002,700
Reserves & surplus
Share premium 25,000,000
Secured Loans
Term loan 160,023,415
Working capital loan 82,801,980
Unsecured loans
From Directors 1,781,000


45

FINANCIAL PLANNING
Fi nancial management also requi res managing for effective management
of fi nance as it is the part of management . Financi al pl anning means
decisi ons to be t aken to achi eve basic obj ectives of the fi rm.
The basi c obj ective of finance pl anning i s to rai se the necessary funds as
and when needed. At minimum cost cash shoul d be cont rol led properl y.
There are three t ypes of fi nancial pl anning.
Short t erm pl anning
Medi um t erm planni ng
Long t erm pl anning

In AVLON cerami cs Pvt. Ltd. there is l ong t erm financi al pl anning.













46

MANAGEMENT OF WORKING CAPITAL
The term working capital is commonly used for requirements of capital for the daily
operations of business i.e. for purchase of raw materials, payments for salaries, wages,
advertisements, electricity, etc.
Working capital management is concerned with the problem that arises in attempting to
manage the arrant assets the current liabilities and inter relationship that exist between
them the goal of working capital management is to manage the firms current assets and
liabilities in such a way that a satisfactory level of working capital is maintained the
interaction between current assets and current liabilities is the main them of working
capital management.
Net working capital:
= Current Assets - Current liabilities
= 200,868,759 - 65,676,595
= 135,192,164
Working capital turnover Ratio:
= sales
Working capital
= 401,282,920
135,192,164
= 2.97 times




47

SWOT Analysis
Evaluation of a companys strengths, weakness, opportunities, and
threats is called SWOT analysis.
Opportunity & Threat Analysis:
A marketing opportunity is an area of buyer need in which a company can
perform profitably. An environmental threat is a challenge posed by an unfavorable
trend or development that would lead, in the absence of defensive marketing action,
to deterioration in sales or profit.
Strengths: 1. Positive cash flow
2. A strong balance sheet
3. A good reputation & a strong Brand name.
Weaknesses:
1. Inability to take outside Advice.
Opportunity:
1. New technology,
2. Improved access to potential
New customer and markets.
3. The development of new
Distribution channels
Threat: 1. Price rises from suppliers.
Strengths & Weaknesses Analysis

48


It is one thing to discern attractive opportunities and another to have the
competencies to succeed in these opportunities. Each business needs to evaluate
its internal strengths and weakness periodically. It can do so by using a form like
the one shown in the marketing memo Checklist for performing
strengths/weaknesses Analysis.


















49










LITERATURE REVIEW
















50


3.1 Review of literature
Grossman (2000; 1972) has developed inter-temporal utility model, which is based on the
household production framework. The model, for the first time introduced the concept
that consumers do not demand medical care per se, but it is a derived demand generated
through the demand for health. Individual demands health for two purposes: consumption
and investment purposes. Individual can maximize his utility by generating good health
and better health enhances utility or happiness. Health is desired as an investment good
since good health enhances earning capacity. Health, thus, is both a consumption and
investment good.

Scott et al. (1996) conducted a research to explore the associations between outcome
variables and the consumer's characteristics using three set of binary choice: decision to
follow up; to prescribe; and to perform or to order a diagnostic test utilizing national
health survey data 1989/90 of Australia. Yip et al. (1998) estimated the utilization of
health care using multinomial logit model to estimate the factors that influenced
consumers choice of medical provider in the three tired health care system in rural china.
Gertler and van der Gaag (1990) and Mwabu et al. (1993), a few of them, have
investigated impact of user fee in choice of health care services using nested logit and
multinomial logit models.
Cameron et al. (1988) have developed a count data model to analyze the choices of
insurance plans and health care providers using household survey data of Australia. Dow
(1995) has compared the specification of the models: parsimonious non-linear, linear and
flexible using Cote dIvoire health care data and found that results are sensitive to choices
of model specification and flexible model was considered more appropriate to get robust
estimation of health care demand. Similarly, Bolduc et al. (1996) has estimated demand
for health care using three different models: multinomial logit, independent multinomial
probit and multinomial probit using data from rural villages of Africa. They have found
similar result as suggested by Dow (1995) about the impact of model specification on
results and questioned previous results of using multinomial logit specifications. Kenkel

51

(1990) has applied ordered logit model in categorical measures of health related
information of US national health interview survey to estimate the effect of
socioeconomic variables to health information and demand for health care. Recently,
Borah (2006) has applied a very sophisticated and more powerful model, mixed logit
model, on health care data collected in India.





















52

Object of project

MAIN OBJECTIVE:
The main object of research is to know satisfaction of consumers and also
what attitude & buying behavior of them to company.

SUB OBJECTIVE
1. To know what are the major players of india ceramic tiles industry
2. To know what is the present outlook of the industry
3. To know who are the global players in the international market
4. To know what is the global scenario of the ceramic tiles industry
5. To know about the Indian scenario and association of the Indian ceramic tiles
industry
6. To know what are the growth drivers of the present industry
7. To indentify the driving forces of the industry
8. To know the attractiveness of the Indian ceramic tile industry
9. To know the key success factors of the present industry
10. To know the competitive forces of the industry
11. To know the probable opportunity and threats the industry
12. To know the present performance of the industry
13. To do comparative analysis of top players of the industry









53














54

INTRODUCTION
"Marketing" is ongoing process of discovering and translating consumers needs
and desired into products and services (Tough planning a producing the planned
product). Creating demand for these product and services (through planned
physical distribution) with the help of marketing channels and them in turn
expanding the market even in the face of keen competition.

Thus, marketing is the ongoing or continuous process of defining anticipating
and creating consumer needs and wants and of organizing all the resources of the
enterprise to satisfy consumer demand at the desirable profit to the firm and also
to the customer. Marketing is a system of integrated business activities designed
to develop marketing plans and programs leading to the satisfaction of customer
wants.



55

TYPES OF MARKET

"A market may be considered as a convenient as a convenient meeting
place where buyers and sellers gather tougher for exchange of good."

Basically there are two types of market.

1. LOCAL market
2. NATIONAL market

This unit has local, national & international market. The unit sales the product in
May countries.













56

PRICING POLICY

A "price policy" is a standing answer of the firm to recurring problem of pricing. It
provides guideline to the marketing manager to involve appropriate pricing
decisions.

As for as AVLON WALL PVT LTD. is concerned their product's price remains
fixed until there is any change in the raw material price.





57

MEDIA FOR ADVERTINSING
"Advertising" can be defined as mass paid communication of goods, It is paid
communication because advertiser has to pay or the space or time in which his
advertisement appears. Advertising appears in the recognized media, such as
newspapers, magazine, radio, television, cinema film, outdoor, horning posters,
direct mail and transits as well as interest.

AVLON WALL PVT LTD. uses local newspaper,hoardings ,magazine for
giving advertisement of their products.
















58

COMPETITORS


The question facing any company is whether to invest in particular market given. Its
dynamics much depends on the nature and intensity of the competition in that market.
The role of competition plays a major role in determining market attractiveness.

The main competitors of AVLON Ceramics Pvt. Ltd. are as under:

Main competitors of this unit are Johnson, Glory, Deco, Ramco, Icon Ceramics.

In International market, China is main competitor of this unit.




















59

What is the Demand Analysis



Demand is the amount of goods that consumers or buyers are willing and capable to buy
at a specific price in a specific time period al else remaining the same.
Demand is an economic principle that describes the willingness and desire of consumers
to purchase specific goods or services at a specific ceteris paribus.












60

Law of Demand:
The Law of Demand describes the inverse relationship of price and the quantity
demanded, all else remaining constant. If the price is high, the quantity demanded
decreases and if the price goes down, the quantity demanded will increase.
Substitution Effect:
In substitution effects, when the price of a good or product decreases, the relative price
of that good makes buyer more eager to buy that good or product.
When the price of a good increases, the relative price of that good makes the buyer less
eager to buy that good or product. The price of one product is contrasted with the prices
of other products, thus causing the substitution effect. Consumers will substitute towards
the cheap or less expensive product.
Income Effect:
Income can be measured in terms of the services and goods that one can purchase. If the
price of goods and services decreases and nominal income remains constant, real income
increases. In this way, when one can buy goods at the cheapest rate, then ones income
goes furthest and thus increases in real terms.
Change in Consumer Income:
Changes in consumer income causes demand to fluctuate on par to the change in ones
income. If income increases, demand for normal goods will increase. If income
decreases, demand for normal goods will decrease. Contrarily, if income increases,
demand for inferior goods decreases and if the income decreases, the demand for inferior
goods will increase.
Change in Related Goods Price:
Price change in one good can change the demand of other related goods. For example, if
the price of one good is increased, more consumers will buy another relative good and if
the price of the first good decreases, more consumers will buy it.

61

Change in Consumer Expectations:
Any change in consumer expectations affects demand. If a consumer expects his or her
income to rise in the future, the existing demand will increase and if the consumer
expects his or her income to reduce in the future, the existing demand will decrease
accordingly.
What Is Market Demand Analysis
Companies use market demand analysis to understand how much consumer demand
exists for a product or service. This analysis helps management determine if they can
successfully enter a market and generate enough profits to advance their business
operations. While several methods of demand analysis may be used, they usually contain
a review of the basic components of an economic market which are:
1. Market identification
2. Business cycle
3. product niche
4. growth potential
5. competition
Market Identification
The first step of market analysis is to define and identify the specific market to target
with new products or services. Companies will use market surveys or consumer feedback
to determine their satisfaction with current products and services. Comments indicating
dissatisfaction will lead businesses to develop new products or services to meet this
consumer demand. While companies will usually identify markets close to their current
product line, new industries may be tested for business expansion possibilities.
Business Cycle
Once a potential market is identified, companies will assess what stage of the business
cycle the market is in. Three stages exist in the business cycle: emerging, plateau and
declining. Markets in the emerging stage indicate higher consumer demand and low

62

supply of current products or services. The plateau stage is the break-even level of the
market, where the supply of goods meets current market demand. Declining stages
indicate lagging consumer demand for the goods or services supplied by businesses.
Product Niche
Once markets and business cycles are reviewed, companies will develop a product that
meets a specific niche in the market. Products must be differentiated from others in the
market so they meet a specific need of consumer demand, creating higher demand for
their product or service. Many companies will conduct tests in sample markets to
determine which of their potential product styles is most preferred by consumers.
Companies will also develop their goods so that competitors cannot easily duplicate their
product.
Growth Potential
While every market has an initial level of consumer demand, specialized products or
goods can create a sense of usefulness, which will increase demand. Examples of
specialized products are iPods or iPhones, which entered the personal electronics market
and increased demand through their perceived usefulness by consumers. This type of
demand quickly increases the demand for current markets, allowing companies to
increase profits through new consumer demand.
Competition
An important factor of market analysis is determining the number of competitors and
their current market share. Markets in the emerging stage of the business cycle tend to
have fewer competitors, meaning a higher profit margin may be earned by companies.
Once a market becomes saturated with competing companies and products, fewer profits
are achieved and companies will begin to lose money. As markets enter the declining
business cycle, companies will conduct a new market analysis to find more profitable
markets.


63

Sales Promotion
Sales promotion can be described as any action or decision that will promote or help to
promote sales. Sales promotion means to increase the sales. It is an incentive given to
the customer as well as dealers to increase the sales. It attracts new customers and also
encourage the existing customers to buy more.
For sales promotion, AVLON CERAMIC PVT. LTD. do exhibition at international level
and also do demonstration of their goods.
EXPORTS
Company exports its productions directly in seven cities like Bombay, Bangalore, Pune,
Dubai and Punjab. They export about 70% of total out put.
TRANSPORTATION
A chief function or physical distribution is to take goods to the place where they are to
be consumed.











64

MARKET SEGMENTATION

Market segmentation is a method for achieving maximum response by recognizing
different characteristic of various parts of the market.

Market segmentation is a process of dividing the total market into groups having
homogenous needs, in order to plan their strategies based on different segments and
achieve maximum response.

AVLON Ceramics Pvt. Ltd. has made market segmentation on two main ways. They
are:

1- Product wise segmentation.

This firm is engaged in production of various products such as Matt Floor Tiles, Glossy
Floor Tiles, and Satin Matt Floor Tiles with different size of tiles. Market is first divided
on the basis of which product is demanded on a particular part of market.

2- Geographical Segmentation.

Further, the market is divided into geographical divisions, which are as follows:

1- Local Market.

This segment includes all the cities and town of Saurashtra having a potential market for
the company.

2- National Market.

This segment includes the widespread market in various states of India, such as
Gujarat, Haryana, Panjab, Karnataka and all over India.

65


3- International Market.

This company also exports its products in many countries. This segment consists of
countries like South Africa, New Jercy, Kuwait, Sri Lanka, etc.



66

CHANNELS OF DISTRIBUTION
The marketers use distribution channels to display or deliver the physical
products or services to the buyers or uses. These are physical distribution
channels and service distribution channels. They include warehouse,
transportation vehicles, and various trade channels such as distributors,
wholesalers and retailers.

Distribution channels should be choosing according to their affections,
controllability and adaptability.

The unit's channel of distribution is given below.


MARKETING MANAGER
|
DEALERS
|
AGENTS
|
CUSTOMERS


67










CHAPTER-2
RESEARCH
METHODOLOGY












68



POPULATION DEFINITION
Demand analysis on avlon ceramic tiles

RESEARCH TYPE
Applied Research

RESEARCH DESIGN
Exploratory research provides the information to conduct the descriptive research,review
of literature explores the necessity for the further research. So to understand and describe
the current market phenomena for amusement parks, DESCRIPTIVE RESEARCH
DESIGN has been applied. In that CROSS SECTIONAL STUDY has been applied, as
units are measured from a sample of the population at one point in time.

SAMPLING METHOD
The sampling method used to select the sample were Nonprobability Sampling
Techniques because researcher could not give equal chance of selecting a sample as he
had prefer to go for Convinence Sampling.












69

Introduction

Market Research is related to survey conducted by the company in the
market to know whether customer are fully satisfied with our product or
not or if there is requirement of any change in the product. In short,
Marketing Research is a systematic study and evaluation of all factors
concerning any business operations, which involves the transfer of goods
or services from a producer to customer. AVLON WALL PVT.LTD.is
conducting marketing research through Questionnaires and through
customers reply towards the product.

Marketing research is a systemic problem analysis, model building
and fact finding process for purpose improved decision making and
control in marketing of goods and services
- Philip kotler

Market Analysis is a very tough job for any marketing managers. They
have to forecast where customers are moving and to be one step ahead
from them. Marketing Managers face a best of decisions, from major one
such as what product features or content or stories to be design, how
many salesman to hire or how much to spend on advertising, to minor
decision such as the exact wordings/slogan or size of the paper.

70

Data Collection

All marketing researchers can two type source of data for research.

1. Internal data
2. External data

Internal data is companys own records, register, documents, etc. The
internal data source helpful for me while preparing my report.

External data those data which are collected from market. It is avaible by
contacting the retailers by meeting them personally.

Second type of data collection

1. Secondary data
2. Primary data
Secondary data

There are numerous source a of secondary data. Each year quantity of
secondary source a material expands of a tremendous rate. Secondary data
is ready to use. It is much cheaper to use.

Published Survey of Markets.
General Library Research.
Government Publications and Reports.

71

All Advertising Media (Newspapers, magazines etc.)
Trade Associations.
Universities.
Internal Sources.
Primary data

It is a vital role for any research. It is act base for preparation of any
project.

Ex. Personal observation
Personal survey
Panel research
Experiment research
Behavioral research

In my project work I adopt is survey method through questionnaire. A
questionnaire was drafted and further it was analyzed to prepare the
project.

72

Research instrument

Questionnaire is a device of marketing research to collect information. It is
a technique of communication with the respondent. It may be simply
defined as formal list of questions designed to gather information from
respondent on a given topic.

Open-ended question
Dichotomous question
Multiple Choice question

An open ended question has no fix alternates to which the answers must
conform. The responds answers in his own words and at length he choice.

Dichotomous question is one where the respondent select a pre designed
categories of responses coming closer to his/him own opinion.

Multiple questions is one which provide several objectives to answer for
it. It is longer and complex. I use multiple choices dichotomous.







73

Nature of the project

The project is based with involvement of field work. Main of project was
to know the consumers perspective and satisfaction & analyze the demand
of the product .



















74

Scope of project

Basically the scope of project is bifurcated in two types:-
Geographical scope
Time scope
In geographical scope all district
In time scope for project is Very important to the student, competitors and the ceramic
members. This scope is very wide.

75

Sampling

Sampling is a part of the universe or population. Population is a collection
all elements defined over space and time, which are relevant to scope of a
problem.

Sampling refers to study of the part of universe instead of the whole of it,
to draw conclusion for entire universe. It is a tool or a technique to study
the feature of the whole universe.

A sample as name suggested is smaller reprehensive of larger body. in
other words a section of population selected from latter in such a way that
they represent universe a sample. A single member of population is
element.

There are six steps, which create a sample plan for research purpose.

76

Define the population:

It is an aggregate of all the elements defined prior to selection of sample. Here,
population means,

Element
Sampling
Extent
Time
Identify the sampling frame:

This the second stage for finding out sampling decision. Identifying sample
frame, which could be telephone directory, a map of all sampling units. It may be
pointed out that if the frames incomplete or defective, sampling will not be able
to solve matters.

Specify the sampling unit

The sampling unit is basic congaing the element of the targets population. The
sampling unit may different from the element.
Specify the sampling method

It indicates how sample units are selected. One of the most important decision in
this regard,

77

Probability
Non-probability
Sampling Population:
Determine the sample size :

In this determine the sample size is 100.
Specify the sampling plan:

This means that one should indicate how decision mode so far are to be
implemented.
Select the sample:

These final steps in sampling. A good deal of office and fled work is involved in
actual selection of sample elements. The interviewer faces most of the problems
in these stages, which contain sample respondents. I select 100 sample .









78















79

Analysis & interpretation

How many owned home you are having?
One Two Not having
Owned home
More then 2 home
30 20 25 5





30 People are own house, 20 people are two houses 25 people are not
having owned home and 5 People are having more then 2 hose so one house
people demand is very high

0
5
10
15
20
25
30
one two not
having
more
than 2
one
two
not having
more than 2

80

Which tiles you use for your home ?

Wall tiles Vitrified tiles
30 50




30 people are prefar wall tilles and 50 people are prefar vitrified tilles so vitrified
demand is very high.

Till there are most of middle people are ready to use wall tiles.
0
5
10
15
20
25
30
35
40
45
50
Wall tiles

Vitrified tiles

81

Do you like Tiles?

Yes No
60 20









80% of People like Tiles it is very large percentage of popularity. Only 20% people not
like Tiles with reasons. 60 people ara like tiles and 20 people ara not like tiles so like tiles
demand is very high.




0
10
20
30
40
50
60
yes No
Yes
No

82

Are you satisfied with dealer of your area?

Yes No
60 20



Companies put there dealers in all areas with good purpose.80% of People are satisfied
with companies dealers. And 20% people not satisfy with companies dealer.60 people
are satisfied and 20 people ara not satisfied to delar of area. So satisfied people is very
high.
0
10
20
30
40
50
60
yes no
yes
no

83

Which facility provided by your dealer?

Original catalog Service Other
40 30 10









40 people says original catalog facility and 30 people says service and 10 people are says
other service so original catlog demand is very high. dealer provided is original catalog
0
5
10
15
20
25
30
35
40
original
catalog
service Other
original catalog
service
other

84

Do you want any up gradation in dealership network?

Yes No
45 35



45 people are says up gradation in dealership netwok and 35 peopl says no any up
gradation nework. So dealership network yes demand is very high.

How many people used Types of tiles
VITRIFIED TILES 40
WALL TILES 30
FLOOR TILES 10
0
5
10
15
20
25
30
35
40
45
Yes No
Yes
No

85



40 people are use to vitrified tiles 30 people use to wall tiles and 10 people are use to
floor tiles so vitrified is latest. So vitrified demand is very high

How many long times use this Tiles?
5 years
8 years
10 years
Above 10 years

0
5
10
15
20
25
30
35
40
45
VITRIFIILES WALL TILES FLOOR TILES
Series1

86



40 PEOPLE says 5 year useful this tiles, 10 people says this tiles useful to 8 year,
10 people says this tiles useful to 10 year, and 20 people says this tiles useful to
above 10 year. So 8 year demand is very high

Why you select AVLON Tiles?
Low cost
Sales after service
Easily get subside
Good quality




5 Year, 40
8 year,
10
10 year, 10
above 10
year, 20

87


30 people says low cost 20 people says sales after service 10 people says
easily get subside 20 good quality
How long you are in this profession?




0
5
10
15
20
25
30
35
low cost sales after
service
easiy get
subside
good quality
Series1
17
24
30
29
0
5
10
15
20
25
30
1 to 5 year 5 to 10 year 10 to 15
year
more than
15

88

From the 80 sample including 40 builders and 40 Architects, 29 have more than
15 years of experience.
Are know other companies who make Tiles?
Silckey
Varmora
Caption
Sogo
Other


.




silsky
19%
varmora
44%
caption
12%
sogo
6%
othr
19%
Chart Title

89

FINDING

1. Through the study I found that awareness regarding companys financial information.

2. It is found that company position is well than past year because their management is
good.

3. Winning the heart by quality and distributing sufficient dealer margin is a winning
strategy of AVLON ceramics Group.

4. AVLON ceramics group has developed the think tank who continuously updates
strategy in the right direction. Think win-win & Stay ahead with us.

5. Company give advertisement for their profit so people aware about their products.

6. This market is not available in all over India so they try to deliver their market slowly
in all over India.









90

LIMITATIONS OF THE STUDY

1. Conclusion was derived by people as respondents.
2. Sample size is only 100, which may not represent the overall population.
3. Only 80 respondents are not enough to show the exact picture of the whole market
share.
4. Sampling technique used is random stratified convenient sampling; it may result
in personal bias.
5. A methodology relying on standardization forces the researcher to de minimally
appropriate for all respondents, possibly missing what is most appropriate to
many respondents.
6. Surveys are inflexible in that they require the initial study design (the tool and
administration of the tool) to remain unchanged throughout the data collection.
7. The researcher must ensure that a large number of the selected sample will reply.
8. It may be hard for participants to recall information or to tell the truth about a
controversial question.












91

SUGGESTION
After visiting BLUE ART GRANITO PVT LTD. I have some suggestions to give them
which are as follows:

A firm has to increase the efficient worker, so production done more and
in rewards sakes increase.

A firm has to care about his machinery. They should checkout their
machinery after 4 months or 6 months. So production process becomes
fast.

They should have experts to solve the problems when they are in jeopardy.


92







93

CONCLUSION
BLUE ART GRANITO PVT LTD. is a very reputed company achieving success
in the path of ceramic world.

With wide range of products and other machineries, BLUE ART GRANITO PVT
LTD. has a good monopolistic position having effective management. The all
over performance of administrators, executives and workers is good.

Seeing the present situation, we can conclude that it has got a bright and
delightful future. It has also been successful in establishing total quality
assurance system that means the requirements of customer exactly.

They have to make their cost attractive to the consumer.

They should improve their transport facilities.















94




















95

Bibliography


Name of book
Philip kotler (2001) Marketing Management, Millenniums Edition Pearson Custom
Publishing.
Marketing management -By S. R Sherlekar
COMPANY WEB SITE:
WWW.AVLON.COM
WWW.INDIATILES.COM
Jornal and magazine
Scott, A. Shiell, I. & King, M. (1996). Is General Practitioner Decision Making
Associated With Patient Socio-Economic Status?
Grossman, M. (1972). On the concept of health capital and the demand for health.
Journal of Political Economy, 80:223-255

Grossman, M. (2000). Health human capital model. Handbook of Health economics,
Culyer and Newwhouse (Ed). ELSEVIER, New York
Cameron, A. C. & Trivedi, P. K. (2005). Microeconometrics Methods and Applications.
Cambridge University Press

Cameron, A. C. Trivedi, P. K. Milne, F. & Piggott, J. (1988). A microeconomic model of
the demand for health care and health insurance in Australia. Review of Economic
Studies, 55, 85-106



96












97

Market research demand analysis on AVLON WALL PVT LTD.
Note:
1) This research is for education purpose only.
2) Please tick marks the appropriate box.
3) Please fill up the relevant information.

1). Name: ______________________________________

2) Address: _____________________________________
_____________________________________

3) Phone: _______________________________________

4) Age: _________________________________________

5) Income:_________________________________________

6)Occupation:_______________________________________

7)Education:_________________________________________

5)Area: _________________________________________

6) Which method use for irrigation in land?

Tiles method
Simple method

98

7) Which Tiles use?
Wall Tiles
Floor Tiles
Join Free Tiles
Other

8) Are you aware about brand?
Yes
No


9) Are know about Tiles?
Yes
No

10) How many long times use this Tiles?
5 years
8 years
10 years
Above 10 years

11) Are know about Tiles?
Yes
No

12) Are you know about AVLON TILES?
Yes
No



99

13) Are know other companies who make Tiles?
Silckey
Varmora
Caption
Sogo
Other


14) Are you get subsides on Tiles?
Yes
No

15) Why you select AVLON Tiles?
Low cost
Sales after service
Easily get subside
Good quality

16) Are you satisfy with dealer of your area?
Yes
No

17) Which facility provide by you dealer?
Original catalog
Service
Help in subsidy
Other


100



18) Do you want any up gradation in dealership network?
Yes
No
19) How long you are in this profession?


20) Give any suggestion,
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________