A STUDY ON THE FUNCTIONAL AREAS OF

TITAN COMPANY PVT-LTD

HOSUR

INPLANT TRAINING REPORT

Submitted By
G.ARULRAJ
Reg No: 2601133MBA107
in partial fulfillment for the award of the degree
Of
MASTER OF BUSINESS ADMINISTRATION

Under the Guidance of
Dr.V.NAVANEETHAKUMAR BE, MBA.
DEPARTMENT OF MANAGEMENT STUDIES

ADHIYAMAAN COLLEGE OF ENGINEERING
(An Autonomous Institution, Affiliated to Anna University, CHENNAI)
Dr. MGR Nagar, Hosur 635109

JULY 2014



CERTIFICATE
This is to certify that the summer training report entitled A STUDY ON
FUNCTIONAL AREAS OF TITAN COMPANY PVT-LTD is a Bonafide work done by
G.ARULRAJ(2601133MBA107), a full time student of the Department of
Management Studies, in partial fulfillment of the requirements for the award of
DEGREE OF MASTER OF BUSINESS ADMINISTRATION.



Dr.V.NAVANEETHA KUMAR Dr.V.NAVANEETHA KUMAR
(Faculty Guide) (HOD)



Department of Management Studies,
Adhiyamaan College of Engineering.



Internal Examiner External Examiner


DECLARATION
I hereby declare that this summer training entitled A STUDY ON
FUNCTIONAL AREAS OF TITAN COMPANY PVT-LTD submitted to Department of
Management studies, ADHIYAMAAN COLLEGE OF ENGINEERING, HOSUR in
partial fulfillment of the requirement for the award of the Degree of MASTER OF
BUSINESS ADMINISTRATION is a original work done by me during the period of
my study at the college under the supervision and guidance of Dr.V.NAVANEETHA
KUMAR Faculty, Department of Management Studies, Adhiyamaan College of
Engineering, Hosur.






PLACE: HOSUR
DATE: G.ARULRAJ






ACKNOWLEDGEMENT

It is with great that I acknowledge the guidance and assistance received from
many, in completing my main project and preparing this report.
I would like to express my sincere gratitude and heartfelt thanks to our PRINCIPAL
DR.G.RANGANATH who has given me chance to do my post graduation in this
college.
I would like to express my sincere gratitude to our HEAD OF THE DEPARTMENT -
DR. V.NAVANEETHA KUMAR for his guidance and support.
I extend my sincere thanks to my internal guide Dr.V.NAVANEETHA KUMAR for
his guidance in every step of this project.
I also express my sincere thanks to the Company HR ASSISTANT MANAGER
MR.V.GAUTHAM for his full cooperation and support and guided me to complete
this report. Finally I would like to thank the faculty of M.B.A department, my family,
my friends who supported me by responding and my college for providing me an
opportunity to get an exposure into the real life business practices.
Above all I am obliged to god and thank all people who have assisted me in the
successful completion of this project.










CONTENTS PAGE NO
1. Introduction
1
2.

Industry profile
2-3
3.

Company profile
4
4.

Objective of the study and
Organisational Structure
5-7
5.

Functional department
Production Department
Finance Department
Human resource Department
Marketing Department
System Department

8-34
6.

SWOT analysis
Findings
35-37
7. Conclusion
38
8. References

42
INTRODUCTION

Anna University has incorporated institutional training as a component of
Master of Business Administration (MBA) course. This training program is
designed with a view to enable the student to have an exposure and work
experience in the field. As a student of MBA. I underwent training at TITAN
COMPANY PVT.LTD for 7 days
Here am submitting the report of the institutional training. A detailed work
experience that, I have gained during the training in various departments of
TITAN, SIPCOT (HOSUR). I have also given a brief profile of the
organization to which I have been deputed as a trainee.
A study of on functional areas in the TITAN, deals with all the functional
departments of the company. All the departments play a vital role in the
company, each department performs separate task but they are inter related with
each other.
In order to make the work efficient the individual should be trained well.
Training is used as a tool for that the training differs based on curriculum and
job profile of each individual. The employees are given training in the
organization to do their work very easily.
The industrial training is also helpful to acquire new manipulative skills,
technical knowledge, problem solving ability, attitude and also gain some
industrial experience during the period of training.



OBJECTIVES OF THE STUDY

To understand the organizational functions
To learn about the policies and its impact in organization
To understand the culture in the organization and its effect on
employees
To get an industrial practical exposure

COMPANY PROFILE
TITAN was established in year 1984, becoming third Indian watch manufacturer
after HMT and ALLWYN. TITAN formed joint venture with TIMEX group which
lasted until 1998, to set up a distribution network across India. TITAN is the fifth
largest watch manufacturer company and export watches to nearly 32 countries
around the world. Some of the well-known brands are Fast track,
Sonota,Raga,Edge,Octane,Xylys,Titan Eye+, Tanishq, Zoya.

Business type : Exporter / Manufacturer
Standard certificate : ISO 9001-2000
No .of employees : 7000
Products manufacturer and exports : Watches (Sonata, Fast track)
Place : Sipcot industrial complex, Hosur.




ORGANISATIONAL CHART


























CHAIRMAN
MANAGING DIRECTOR
EXECUTIVE DIRECTOR
PRODUCTION
HR MANAGER MARKETING
MANAGER
FINANCE
MANAGER
SUPERVISOR
EMPLOYEE




Vision:

We create elevating experiences for the people we touch and significantly
impact the world we work in.

Mission:

We will do this through a pioneering spirit and a caring, value-driven
culture that fosters innovation drives performance and ensures the highest
global standards in everything we do.

Values and Standards:

Total customer orientation

Customers take precedence over all else, always.

Employee appreciation

We value and respect Titanians and endeavour to fulfil their needs and
aspirations.

Performance culture and teamwork

At Titan Company, high performance is a way of life and is nurtured by
teamwork.

Creativity and Innovation

Driven by innovation and creativity, we focus on smarter approaches and
newer technologies.


Corporate Citizenship

We ensure that a part of our resources is invested in environment and
community betterment.


FUNCTIONAL AREAS:

PRODUCTION DEPARTMENT

FINANCE DEPARTMENT

HUMANRESOURCE DEPARTMENT

MARKETING DEPARTMENT

SYSTEMS DEPARTMENT















PRODUCTION DEPARTMENT

UNIT-1:
Assembly Parts
Assembly-Casing
Assembly-General
Assembly-Module
Assembly-RT
Assembly-Strapping
GMs Office Module Manufacturing

UNIT-2:
Case-Assembly
Case-Automation Cell
Case-Electroplating
Case-General
Case-Ion Plating
Case-IQF
Case-Machine shop
Case-Maintenance
Case-Polishing
Case-PPC
Case-Press Shop
Case-Production Engineering
Case-QC
Case-Sap team
Case-sub contract cell
Euro-QC
Laser-Marking
Material Engineering
Press shop-back over


UNIT-3:
Civil
Engineering services
Module-PPT
PPT-Case
Press shop
Standard Room
Tool Engineering-QC Tools

UNIT-4:

Auto Turning
EBAUCHE
Gears
Gears Sub Assembly
Heat Treatment
Maintenance
Module General
Module-PED
Module-PPC
Module-QC
Stepper Motor Sub Assembly
Surface Treatment
Surface Treatment(Painting)

UNIT-5:
Accounts
Administration
CMOs Office
Customer Assurance
Designs
Excise
Housing
Human Resources
Inspection(IDI)
Mechanical Watch Project
Medical
New Product Development
Planning
Projects
Prototype
Purchase
R&D
Safety
SAP Team
Stores
Systems
Tool Engineering

QUALITY SYSTEM
We are accorded with ISO 9001: 2000 certification from
2002. We are able to successfully serve our customers
Our testing facilities include, universal testing ,co-efficient of friction
testing, Dart impact testing, Heat sealing testing ,oven testing,
thickness testing , substance testing etc.,

QUALITY POLICY
TITAN COMPANY PVT.LTD is committed to give consistent quality
product in the field of manufacturing and supply of flexible packing materials to
the customer through continuous improvement in all process with systematic
employee training



TITAN:
Titan is one of India's leading watch brands that brought about a
paradigm shift in the Indian watch market, offering quartz technology
with international styling.

The Titan portfolio owns over 60% of the domestic market share.

The brand Titan is committed to offering its consumers watches that
represent the compass of their imagination.

The brand regularly introduces exciting new collections, which connect
with the various facets of deep-rooted human yearnings for self-
expression.

The new brand philosophy of Titan, encapsulated in the catchphrase 'Be
More', touches this as well as all other aspects of the brand.

The Titan brand architecture comprises several collections and sub-
brands, each of which is a leader in own space. Notable among them are:
Titan Edge - world's slimmest watch based on the philosophy 'less is
more' , Titan Raga - feminine and sensuous accessory for today's woman,
Nebula - crafted with solid 18k gold and precious stones. Several other
popular collections like Purple, Orion, Automatic, Bandhan, Octane,
Obaku, HTSE and Zoop also form a part of the Titan portfolio.

The watch division boasts of over 370 exclusive showrooms christened
'World of Titan', placing the brand amongst the largest chains in its
category backed by over 740 after-sales-service centres.

The division has a world-class design studio that constantly invents new
trends in wrist watches.






SONATA:

Sonata, India's largest selling watch brand, offers stylish and
contemporary watches for everyone. The bold and beautiful designs of
Sonata watches capture the aspirations and imagination.

The exciting range of Sonata is available in more than 600 designs. There
is a watch for every occasion and every mood.

All these Sonata watches are available across Titan Companys 11,000+
authorised watch outlets and the exclusive World of Titan stores chain.

Best material and several stringent quality checks ensure that Sonata
watches stay with you for long. Water resistance (30m) and one-year
guarantee add to Sonatas array of quality features.

With exquisite looks, world-class quality and millions of delighted
customers, Sonata continues to evoke pride and confidence in the
customer.

FASTTRACK:

Fastrack was launched in 1998 as a sub-brand of Titan.

It was spun off as an independent Accessory brand targeting the urban
youth in 2005. With a vision to become a complete fashion brand for the
youth, Fastrack quickly extended its footprint to sunglasses in 2005.

Fastracks provocative, tongue-in-cheek advertising, its unique &
affordable designs & its quick extension across categories ensures its
popularity with the urban youth audience, making it one of the fastest
growing fashion brands within the country.

Its growing presence on Facebook a fan base that now touches 6
million, keeps it in touch with its audience.

With enough categories to fill up a store, Fastrack moved on to open its
exclusive store chain for its young consumers across the country.

The store is positioned as a complete accessories destination with all
Fastrack gear under one roof. The first store was opened in Pune in 2009;
which has now grown to over 150 stores.

XYLYS:

Xylys, is an exclusive brand of Swiss made watches from Titan.
The tagline (you don't possess a Xylys, it possesses you), says it
succinctly. And if that doesn't convince you, one look at a Xylys
timepiece will.

Crafted and designed with the legendary Swiss eye for detail and
perfection, every Xylys watch is an experience of love at first sight.

Every aspect of a Xylys watch from the movement to the elegant face to
the detailing on the case, accentuates this experience.

Priced between Rs. 8000 and Rs. 30000, the Xylys range of watches
comes in three collections - Contemporary, Classic and Sport and offers
over 100 distinctive models.

INTEGERATED SUPPLY CHAIN MANAGEMENT:

Titan Company changed the way watches were designed, manufactured
and marketed and revolutionized the Indian Watch Industry.

Today, Watches are considered as a fashion Accessory, rather than a
time keeping device.

Titan Watches, the most trusted and popular Watches in India are
manufactured at Hosur, an Industrial suburb of Tamil Nadu, India.

Set up in 1985, with initially planned annual capacity of 2 million, today
the unit produces components for over 11 million quartz analog wrist
watches, thanks to the state-of-art manufacturing facilities at the unit.

Titan Company's movement manufacturing set-up was established in
technical collaboration with France Ebauches, a leading quartz analog
movement manufacturer in France.

In 1989, watch case manufacturing technology was obtained from Citizen
Watch Co. of Japan and in mid 90's, the technology for complicated
watch cases and solid link bracelets manufacture was obtained from a
Swiss company.

State of the art physical vapour coating facilities have been established
with the help of technology from German and Swiss coating expert
companies.

A Watch Assembly unit was established at Dehradun in 1990 and since
then, two more assembly units are functional: Roorkee and the latest one
at Patnagar, Uttarakhand (2010). Today, Titan Company's watch
assembly capacity is about 15 million watches per annum.

Titan Company is one of the very few manufacturers in the world that
manufactures watch movements, watch cases and watch assembly under
one roof.

It is the fifth largest, integrated watch own brand manufacturer and
retailer in the world. From the initial offering of 150 models in 1987,
today the supply chain and manufacturing set-up has the capability to
handle over 3000 watch variants every year, the fact that depicts the
product mix complexity.

In-house watch case plant has unique capability to produce range of
products that varies from cost effective value for money products to
complex designs that adore the wrists of different brands customers like
Titan, Fastrack and Sonata. In-house movement plant produces the
world's slimmest movement 'Edge' with pride.




JEWELERY DIVISION:

Tanishq Titan's flagship line of jewellery is today a resounding success
with discerning customers.

Tanishq has performed exceedingly well and has set standards, in what
could best be described as a largely unorganised and unscrupulous Indian
jewellery market.

The growth of the brand has once again been a testament to our customer
focus.

Tanishq is today a hallmark of trust, an island of purity. It is a certified
division under the ISO 9001:2000 Quality Management System
Standards and the current version of Environment Management System
Standard is ISO 14001:2004.

Tanishq is India's fastest growing jewellery brand with a premium range
of jewellery, studded with diamonds or coloured gems in 18 kt gold, 22 kt
pure gold and platinum jewellery.

We are now one of India's largest speciality retailers and are transforming
India's jewellery market with a pan - India presence. Titan felt a need and
created a means to offer elegant gold jewellery to smaller towns and rural
markets. The recent launch of a retail initiative - Goldplus caters to the
need.

Both brands contribute to over Rs.2000 million USD, and are still
flourishing. Truly a phenomenon in itself, Tanishq is our pioneering
Indian brand storming a market of over 400,000 independent jewellers.

The brand is evolving faster than the market and is either leading or
closing gaps between competitors in urban markets where we have a
presence.

The trust connotations that the Tata - Titan association evokes, never fails
to attract increasing numbers of jewellery seekers to the fledgling
designer brand.

Titan ensures that they are spoilt for choice, transparency and a great
shopping experience with Tanishq, the jewel of its crown.

Tanishq is a trustworthy, popular jewellery brand from India's largest
integrated jewellery manufacturer.

Zoya, by Tanishq is a chain of luxury jewellery boutiques which targets
elite, discerning ladies seeking designer wear of international standards.
Zoya is a best-in-class shopping experience. Stores offer exquisite,
artistically styled masterpieces, studded in diamonds, apart from
traditional, fusion polki and kundan jewellery.

There are magnificent designs to choose from, all in ultra-premium
luxury, these outlets showcase luxury unsurpassed.

Zoya creations are world-class in terms of quality and have been crafted
in India and abroad. It boasts the finest quality in India and is on par with
the best in the world. Zoya stores are located in two cities, Delhi and
Mumbai in India.

GOLD PLUS:

Titan Company - GoldPlus is designed for the jewellery preferences of
the semi-urban and rural Indian customer.

With a presence in over 30 towns spread across 5 states, GoldPlus is the
largest jewellery retail chain in Tamil Nadu.

In addition to gold jewellery, the brand also offers impressive designs
embellished with diamonds, American diamonds (Cubic Zirconia) and
other precious stones.

The GoldPlus jewellery comes with the assurance of purest 22-karat
(916) and 18-karat (750) gold and premium craftsmanship. Every
GoldPlus product is endorsed by a certificate that states the purity of the
gold and the quality of diamonds used in the article.

The elaborate and intense quality checks during the manufacturing
process ensure the purity of gold and a perfect finish.

The gold is purchased in the form of bars from only those banks that are
certified by Reserve Bank of India (RBI).

Using this gold, jewellery is crafted in Titan Company manufacturing
units in Hosur, Tamil Nadu where highly skilled artisans create
traditional and modern designs.

EYE WEAR DIVISION:

Titan Eye+, the third major venture of consumer business by Titan
Company, was launched into the organized eyewear segment in March
2007.

Titan Eye+ offers Indian consumers a world class optical retail
experience through products which showcase the best in contemporary
design & style, coupled with optical expertise guaranteed thanks to the
technical collaboration with Sankara Nethralaya, India's premier eye care
institute benchmarked against the best in the world.

Titan Eye+ has redefined the way the organized optical retail market in
India operates through pioneering concepts such as the open touch-feel-
browse format, complete transparency in pricing, Style , free insurance on
spectacles etc.

All of this is backed by the high levels of quality & trust that customers
have come to expect from the House of Tata and Titan Industries Limited
in particular. It has recently introduced the remote online eye testing
facility.


TITAN EYE+:

Titan Eye + offers a wide range of optical products from stylish and
contemporary frames and sunglasses to the latest lenses and contact lenses.
Titan Eye + also provides an array of optometric services. The friendly
environment at the stores along with the specially trained retail and clinical staff
make the customers experience pleasant and productive.

Frames

The store displays in-house frames such as Titan, Titan Eye+ and Dash for
children. Titan Eye+ stores also sell a host of International Brands that conform
to the rigorous quality standards at Titan Industries.

Lenses

Lenses available at Titan Eye+ cater to the entire spectrum of vision correction
needs. In addition to the in-house Titan brand, lenses from Essilor, Nikon and
Kodak are also available.

Contact Lenses
Titan Eye+ offers contact lenses from world-class brands such as Bausch &
Lomb, Johnson & Johnson and CIBA Vision.

Sunglasses

Titan Eye+ stocks various International Brands of sunglasses including the
inhouse brand Fastrack.

Services
Zero-error eye testing in state-of-the-art optometry clinics
Style consultancy to select the right frames
Browse, Select & Buy format
Free insurance for prescription spectacles
Remote online eye testing facility
Gift Cards



FINANCE DEPARTMENT
Preparation of budget, appropriation of accounts, re-appropriations,
surrender and savings Control of expenditure and ways & means position. Audit
Treasury administration of taxes i.e sales tax, entertainment tax, luxury tax and
Entry tax etc. Service Conditions including Freedom fighters pensions.
Resource mobilization through loans, institutional Finance, small savings,
Credit and investment and public debt
Costing
Costing of products
Document analysis
Inventory analysis
Scrap analysis
Consumables, tools, spares analysis & details
Interface between operating groups & finance
Sub contracting decisions
Cost sheet for vehicles
Cost audit
Statutory audit
Preparation of MIS report
Bills payable
Supplier material maintenance
Outstanding dues analysis
Allocation on daily basis
Vat analysis
Bill accounting

HUMAN RESOURCE DEPARTMENT

Department Structure:



Benefits :
The management of the company takes many steps to help and support
employees who work there by giving many benefits such as,
1. Canteen subsidy for employees and staffs working there by giving them
lunch and breakfast for Rs 5 per day
2. People can claim up to Rs 15,000 for ESI in case of any serious health
problems
3. Every year the employee are given shoes

MANAGING DIRECTOR
CHIEF EXCECUTIVE OFFICER
EXECUTIVE DIRECTOR -OPRETIONS
MANAGERS
STAFFS
EMPLOYEE/WORKERS

RECRUITMENT
INTERNAL RECRUITMENTS
Existing employees, reference
In front of the gate recruitments
Job rotation.

EXRERNAL RECRUITMENTS

Top level people and employees are recruited from head office according
to their needs and wants. Those people are consulting the consultancies for the
quality executives.
Due to external recruitment they may get new ideas from those persons to
take the organization to a greater extent.

Functions:

Efficiently managing work force in the organization to attain the
organizations goal.
Recruiting and selecting the efficient people for the organization.
Training the people through on the job training and off the job training
for both employees and development programs for executives.
Wage and salary administration and managing employees through
assigning shifts.
STATUTORY COMPLIANCE such as ESI, Provident Fund, Pollution
Control Board, Police station is taken care.
Maintaining the INDUSTRIAL RELATIONS through Unions, work
committees, Settlements, Agreements, Disciplinary action, layoff,
retrenchments, closure etc...
Welfare measures by providing health and safety measures for the
employee by providing ESI, PF, Pension and by giving uniforms and
shoes.
Motivation to employees by giving yearly once gift, incentives,
performance appraisal and canteen subsidies.
Maintaining the work environment and employee grievances.

Man power Planning:
Man power is planned based on plant size. Sometimes, work force
is also allotted based on target or requirements of the products for the
customers and also if the customers need the product earlier then more
man power is employed to reach the needs.

HR Policies:
In Titan company the employees can take leaves in the following forms
1. Casual Leave: Every year a employee or staff can take 10 days of leaves
without any loss of pay.
2. Earned Leave: This is a 1day leave which is earned by employees by
working for 20 days. If an employee works for 240 days then he can take
nearly 12 days of leave without any loss of pay.
3. Loss of pay: If the employee exceeds these leaves and taking extra leave
and leave without any intimation then there would be a deduction in his
salary for that day.



Orientation:
In the case of a new manager, the induction or orientation is made
by making the person to be introduced to the top level management and
his
department and all the other peer groups and made to visit the whole
organization.
In case of employee, he is made to visit his plant of working and other co-
workers.

Important stages in orientation programme:

1. The head of the department welcomes the new employee.
2. Introduction to the organization/branch.
3. Organizational/branch head introduces to important employees and
describes about the organization.
4. Department head introduces to all the employees of the department and
describes about the department, total work of the department etc.
5. Providing information about the duties, responsibilities rights, facility,
provisions, welfare measures etc.
6. Supervisor clarifies the doubts of the new employee about the work .



Training:
Training is a short term process utilizing a systematic and organized
procedure by which people learn skill for a definite purpose. The need for
training in TITAN is very essential for the following reasons
1. To increase productivity.
2. To improve quality.
3. To help a company fulfil its future personnel needs.
4. To improve organization climate.
5. To improve health and safety.
6. Personal growth.

Designing training programme
Designing a training programme requires considerable experience and
skill.
Designing a training program consists of following steps

1. By identifying training needs
2. Formulating training programme and schedule
3. Writing the training material
4. Administering the training programme
5. Evaluating and feedback
In Duroflex, the training is given to staff, operators, trainees for improving the
employees skills and ability to increase the productivity so the organization is
being benefited and the training helps the employees to develop the inter
personal skills also.There are two methods of training they are,


1. On the job training
2. Off the job training
Wages and Salary Administration:
The other important function of human resource department is
wage and salary administration. In Duroflex the wage and salary is
calculated based on the following aspects such as
Days present
Paid holiday
Earned leave
Causal leave
Night shift
No work no wage
In wage and salary administration, first the earnings such as basic, DA,
allowances is calculated so that we get gross income and then the deductions
such as ESI, Canteen, LIC, tax. When a deduction is being subtracted by gross
salary we get the NET SALARY.
Incentives:
In Duroflex the incentives are being calculated when the target is being fulfilled
by the employee in minimum period of time or more number of products being
produced at given period of time. Attendance is being considered while
calculating the incentive.




WELFARE FACILITIES:
Other than the factory act in 1998 TITAN company, hosur provides more
facilities to the employee. So by this the employee is much satisfied.
So those facilities are given below they are.
1. Providing shoes, glues, face mass{to avoid pollution}
2. Providing training facilities to employee for new technology which is
introduced newly in the company.
3. Providing increments for a particular period and bonus for the big
festival, gifts, sweets (1kg), annual functions are kept yearly once,
watches are Provided 15 years once.
4. Realizing the employees feeling and their feed backs yearly once.
5. Providing transport facilities to employee.
6. Free food for CL (contract labor)
7. Providing good salary.
8. Providing medical insurance.
9. After retirement they provide good incentives.
10. Selecting right person for right job.
SELECTION PROCESS
Written tests are not available here.
The process is varies according to the designations.
For workers they check the practical experience with machines and they
pick.
For HR department they allow a person to handle the tasks for few hours or
days then according to their performance they decide on further steps.


PF SECTION
PF deduction from salaries of all employees as per PFAct@12%
Calculation of equal amount from the company
Managing PF amount as per government rules
Filing PF returns to government
Settlement of PF amount at the time retirement or resignation

ADDITIONAL FUNCTIONS OF HR DEPARTMENT
Maintaining attendance of the entire employees daily.
Salary fixings and increasing the payments according to their experience
depend on the company rules and norms.
Providing ESI for all the people and maintaining the hospitality detail of the
employees and their families.
Recruitment and selection.
Safety and welfare facilities proving to the entire employees.

JOB DESCRIPTION
Recruitment for executives, staffs & Technical operators
Employee relations & training
Counseling
Retain the employee
Reduce the absenteeism
Performance Appraisal
Statutory related
Retain the employees
And all HR activities
(3-5 years for Printing & Packaging Industries employees
And all HR activities
(3-5 years for Printing & Packaging Industries experience)
Age: 28-38 years
Strong Knowledge about recruitment & Training
ADVANTAGES:
1. Promotion:
2. Compensation:
3. Employees Development:
4. Selection Validation:
5. Communication:
6. Motivation:
7. Company Development:

MARKETING DEPARTMENT

Marketing has its origin in the fact that man is a creature of needs and
wants. Needs and want create a state of discomfort in persons and they tend to
get object those needs and wants. The size of the market depends upon the
number of persons who have both:

An interest in the product and
Are willing to offer something in exchange of products


Functions of marketing department

MARKETING
The marketing department will research customer needs to develop strategy
and product to satisfy that customer need. In its research, the marketing
department will investigate the market they are aiming at; the type of consumer
making up the market (age, background sex etc) and the preferences of the
consumer within that market.

Based on customer orders they will manufacturing products, they are
maintaining good relationship with the customers.


FUNCTIONS
1. Effective communications.
2. To follow the orders, and schedule the production of the products at time
and to dispatch the final products at time for the customers.
3. Supply chain management with respect to norms of the customers.
4. To correlate with the production department, sales department .
5. To appoint dealers and distributors and manage them efficiently
6. To create demand in the new areas by doing extensive advertising and
demonstration.
7. Manage the supply when needed just in time.
8. To rectify defect in quality, quantity of supply.
9. To interact with the consumers and dealers.
10. To keep track on the competitors activates.

PRODUCT MANAGEMENT

Product promotion
Market intelligence

SALES CO-ORDINATION
Price conformation
Sales
Co-ordination with regions for sales & execution

AFTER SALES SERVICE
Compliant registration
Co-ordination with QA for site
Commissioning support
Market research:
Market research is being conducted in TITAN on various aspects such as,
Market research on demand of customers.
Increase the ratio of share compared to the competitors
Stand of the group in global market





EXPORT
In our TITAN Company we are exporting our products to other countries
also for that we have to receive some documents, the process of these
documents shown below
Business Type : Exporter / Manufacturer
Standard Certification : ISO 9001-2009















SYSTEMS DEPARTMENT

THE INFORMATION IN TITAN COMPANY PVT LTD FLOWS
THROUGH TWO WAYS THE YARE
1. TITAN (p) Ltd gives equal importance for both and both are equal used by all
departments Tally ERP9 Software.
2. Using Network servers with Microsoft outlook in the organization by using
both for flow of information it links the whole organization and each and
every department. So that it increases the mutual relationship between the
employees as well as with the all other departments to.
ISO Department in TITAN PVT. LTD is responsible for the maintenance of
network servers and computer systems which is used inside the company.

Tally ERP SOFTWARE USED BY TITAN COMPANY (P) LTD
The reason why Tally is used by TITAN (p) ltd is:
A primary benefit of Tally ERP9 software is easier access to reliable,
integrated information.
It was used for a long period of time and the employees are
comfortable and they dont have any problem. So they are continuing
the same.
The important point is the computer systems in the company is fully
secured by disabling pen drive sockets, Disabling CD and DVD players
and there is no possibility of copying or transferring the information of
company to third party using computers.

SWOT ANALYSIS

Strengths
Weakness
Opportunity
Threats
STRENGTHS
1. Large network of exclusive stores and service centers.
2. High Top of the mind recall, especially for the Mid market segment
3. Different sub-brands under the brand Titan have been successful in their
positioning based on Demographic segmentation.
4. One of the worlds top five and Indias biggest watch manufacturer.
5. Titan watches are exported in over 40 countries
WEAKNESS
1. Premium category Titan brands like Xylys have been camouflaged by the
Titan brand Image of being a mid-market player.
2. Havent penetrated the global market as some other international watch
makers
OPPORTUNITY
1. India is an under penetrated market for watches.
2. Global expansion and tie-ups with global watch and Jewellry brands
THREATS
1. Broad Target segment may lead to lack of focus in Brand strategy.
2. Staff Competition faced by foreign brands, particularly in the premium
segment

CONCLUSION

There is a well planned organization structure being followed. There is
a well integration of all functional departments.
Retention of the talented people is they contribute a lot to success to
the organization.
There is a well co-ordination between the employees.
The manufacturing capabilities have been made flexible to suit the
market need. The training problem also revealed many unknown facts
about the working of a manufacturing unit.
Though the company place was new the people who were working in
the company mingled with us very friendly.
I learnt many things through this in plant training like how to behave
in an organization and approach of higher authorities in an
organization.










ANNEXTURE
















BIBLIOGRAPHY

BOOKS
Human Resource Management
Financial Management
Marketing Management

WEBSITES
http // www.titan.co.in