PRO1ECT REPORT ON NEED
ANALYSIS & PROMOTION OF
SECURITY EQUIPMENT
(SURVEY OF HOSPITALS, RELIGIOUS & RESIDENTIAL PLACE)
Godrej & Boyce Mfg. Co. Ltd.
JAIPUR
SUBMITTED
By
SYED FURQANUL HAQUE
PGDM (2007-2009)
(INSTITUTE OF PRODUCTIVITY & MANAGEMENT)
GHAZIABAD
1
2
ACKNOWLEDGEMENT
This is serve gratitude to all those people without whom
this PRO1ECT would have never seen the light of day.
An endeavour is difficult to even initiate without the help of
many souls who are always there by the grace of God. Researcher
project is a result of help provided by many people.
First of all I acknowledge our sincere gratitude and
indebtedness to Mr Shailesh 1ain (Head sales & services of
security equipment division, Godrej 1aipur) for giving us invaluable
opportunity to make this project report on and there after providing
me constant guidance. I would be thankful to Mr.Arvind
Dwivedi (Sr.sales executive, security equipment division) for his
constant help, guidance and encouragement during this project,
which has been a great learning experience. I also want acknowledge
how much I have learn from working with my colleagues who
provide me with the time support and inspiration needed to prepare
this project.
I would also like to thank all the members of security
equipment division who spent their valuable time to cooperate with
me.
Last but not the least; Researcher would also like to express
his sincere thanks to other colleagues and trainees at GODEREJ &
Boyce Mfg.Co.Ltd. Who provided me with the necessary congenial
atmosphere for the timely completion of his project and for the
encouragement and support throughout the course of training.
Finally I would like to thank the authorities of our
institution facultiy Mrs. Veena Nandi Tiwari (Assistant
Director of marketing IPM Ghaziabad) for providing necessary
help me and when required.
SYED
FURQANUL HAQUE
IPM
3
GHAZIAB
AD
PREFACE
I wants to express my experience and practical
knowledge that I gained during the summer training at
GODEREJ & Boyce Mfg.Co.Ltd.It was my first
experience when I went to the market not to buy any thing but to do
the survey and to promote the security equipment in the market. The
basic need of survey is to ensure about the policies and the strategies
in the market. On first day I was nervous, but because of the good
image of the GODRE1 in the market the people attended us
positively. Many people came themselves to us for knowing the
details about the product.
For accomplishment of the project report I daily
think about the conditions and views and then I used to compose the
whole thing on computer. In making the project report theoretical
knowledge was needed more than the practical which was given to us
by my professors in our institutes. In the market the experience
relating to the practical knowledge was very good which realized us
about the real conditions of the marketing.
The project flows logically consisting of market
research, data collection method and questionnaire. It hoped that the
findings and the suggestions will help the company, confidently to
formulate its strategy in comparison to its competitors. I have
enjoyed our summer training at GODRE1 and have learnt lots of
new things, which will be helpful to us during our work in any
organization. We thank GODRE1 for giving this opportunity at
their office and being good to us all the time.
Lastly I am giving thanks to Mr.Rahul Swami,
Mr.Ashish Sharma & Mr.Mukul Dua who gave me their
precious time to make project successful.
4
CONTENTS
S.No
Particulars
Page N o
From To
1.
Company Profile
6 17
2.
Product Profile
18 34
3.
Data Analysis and
Interpretation
35 45
4.
Fact & Findings
46 47
5.
Suggestions
48 49
6.
Limitation
50 51
7.
Conclusion
52 54
8.
Annexure
55 58
5
9.
Bibliography
59 60
6
Company Profile
J. N. GODREJ
Chairmans Message:-
The corporate landscape is undergoing several sweeping
changes and Indian companies across sectors have begun to
pursue growth both within the country as well as overseas.
Today, as India competes in an increasingly globalized
economy, the Godrej Group is ready to play a major role in the
Indian growth story.
At Godrej, we have always successfully competed with MNCs in
India and abroad and kept the spirit of enterprise alive. This has
been possible for various important reasons. The Godrej name is
synonymous with trust. It is a well-documented fact that trust`
lowers transaction costs, corruption, and bureaucracy. Thus, trust`
is a source of significant competitive advantage to us.
I firmly believe that our highest standards of corporate
governance, modern management and use of cutting edge technology
and long-term, performance-focused strategies will be the key drivers
in future years.
7
Milestones:-
Ardeshir Godrej (1868-1936) was the first Indian
manufacturer to displace well entrenched foreign brands from the
market. The word GODRE1, etched into the metal of his locks,
became a symbol of self-reliance for the generations that followed.
With each new product Ardeshir changed perceptions of
industry in India. He produced the first finest security equipment,
and stunned the world by creating soap from vegetable oils. What
started as a dream had become a movement, but it was left to another
man to carry it forward.
On 7th May, 1897, Ardershir Godrej gave up law and took up
lock making. Godrej and Boyce Mfg. Co. Ltd., was established at
Lalbaug, Mumbai. This was the holding company of the Godrej
Group. On 3rd March, 1932, it was incorporated with limited
liability. Even though Boyce was a business partner for a limited
period only, his name was retained for legal purposes.To know more
about Godrej & Boyce Mfg. Co. Ltd.
8
The Godrej Name displaced well established foreign brands from
the Indian market. The name 'Godrej' engraved into the shiny metal
of the Godrej Locks came to be known as a symbol of self reliance,
trust-worthiness, assertiveness and progressiveness for a new
generation of Indians.
Ardeshir Godrej's relentless quest of self-reliance made him
explore newer avenues of opportunities. Manufacturing Soap was one
of them. In the year 1918, Godrej Soaps Limited came into being. In
1920, he revolutionized the Soap industry by manufacturing the first
toilet soap purely from vegetable oils. Before that, animal fat was
used in soap manufacture. For his achievement, Ardeshir Godrej was
bestowed with praises from India and from foreign lands too.
Corporate Timeline:-
1897 - Godrej & Boyce Mfg. Co. !d. was established.
1918 - Godrej Soaps Limited was incorporated.
1971- Godrej Agrovet Limited began as an Animal Feeds
division of Godrej Soaps.
1974 - Veg oils division in Wadala, Mumbai was acquired.
1990 - Godrej Properties Limited, another subsidiary, was
established.
1991 - Foods business started. Godrej Agrovet Limited was
incorporated.
1994 - Transelektra Domestic Products was acquired.
1995 - Transelektra forged a strategic alliance with Sara Lee
USA.
1999 - Transelektra was named Godrej Sara Lee Limited.
9
2001 - Godrej Consumer Products was formed as a result of
the demerger of Godrej Soaps Limited. Godrej Soaps was
renamed Godrej Industries Limited.
2002 - Godrej Tea Limited was set up.
2003 - We entered the BPO solutions and services space with
Godrej Global Solutions Limited.
2004 - Godrej HiCare Limited was set up to provide a Safe
Healthy Environment to customers by providing professional
pest management services.
2006 - The foods business was merged with Godrej Tea and
Godrej Tea was renamed Godrej Beverages & Foods Limited.
2007 - Godrej Beverages & Foods Limited formed a 1V with
The Hershey Company of North America and the company
was renamed Godrej Hershey Foods & Beverages Limited.
In April 2001, Godrej Industries was formed the
consumer products division of Godrej Soaps Limited was de-merged
to form Godrej Consumer Products Limited. In the same year,
Godrej Soaps was renamed Godrej Industries Limited. Godrej
Industries expanded its portfolio of products. It added a slew of
investments to its associate companies, while re-in forcing its existing
businesses that include oleo chemicals, veg oils and medical
diagnostic equipments.
As they say no guts, no glory. But at Godrej, we
must say it has been a glorious 106 years of being the face of Indian
industry. We have always set the trends, always defined the market
place and always achieved our glory. Here is a quick preview of the
various milestones we have crossed in the past 106 years.
10
Mission & Vision:-
Mission:-
Godrej Mission is to operate in existing and new
businesses which capitalize on the Godrej brand and
corporate image of reliability and integrity.
Godrej objective is to delight our customer both in
India and abroad.
We shall achieve this objective through continuous
improvement in quality, cost and customer service.
We shall strive for excellence by nurturing,
developing and empowering our employees and
suppliers.
We shall encourage an open atmosphere, conducive to
learning and team work.
11
Values:-
Commitment to Quality
Customer Orientation
Dedication & Commitment
Discipline
Honesty & Integrity
Learning Organisation
Openness & Transparency
Respect/Care & Concern for People
Teamwork
Trust
12
Business Profile of Godrej:-
~Updated: 2007
Annual Sales
S.No Major Companies
Rupees
in Million
US $
In Million
1.
Godrej & Boyce Mfg. Co.
Ltd.
28,896 718.7
2.
Godrej Industries Ltd. 7,143 177.7
3.
Godrej Commodities Ltd. 153 3.8
4.
Godrej InfoTech Ltd. 203 5.0
5.
Godrej (Malaysia) SDN.
BHD. Malaysia
61 1.5
6.
Godrej Godrej InfoTech
Ltd.Godrej (Malaysia)
SDN. BHD
99 2.5
7.
Godrej Godrej InfoTech
Ltd.Godrej
6,824 169.7
8.
Goldmohur Foods& Feeds
Ltd
3,233 80.4
9.
Godrej Properties Ltd 1,172 29.2
10
Godrej Hicare Ltd 50 1.2
11.
Godrej International Ltd 2,476 61.6
12.
Godrej Global Mid East
FZE, Sharjah UAE
91 2.3
13.
Godrej Consumer Product
Ltd
9,914 246.6
14.
Godrej Sara Lee Ltd 5,578 138.7
13
15.
Geometric Ltd 3,831 95.3
16.
Godrej EFACEC
Automation & Robotics
Ltd
72 1.8
17.
Godrej Hershey Foods and
Beverages Ltd
1,539 38.3
18.
Mercury Mfg.co.Ltd 241 6.0
19.
Godrej & KHIM1I(Middle
East) LLC, Oman
169 4.2
20.
Godrej(Vietnam) Co.Ltd 114 2.8
71,858 1,787.3
14
Division of GODRE1 & Boyce Mfg.Co.Ltd
GODEREJ
& Boyce
Mfg.Co.Lt
d
Home
Appliance
Furniture`s
Goods
Security
Equipment
Division
Material
Handling
Equipment
Physical
Security
Product
Electronic
Security
System
Doors
15
Competitor of Godrej in security
equipment:-
1. Physical Security:-
Gunnebo India pvt
Methodex
Syntax
Nexus
S.S. Communication
2. Electronic Security:-
Panasonic
Zicom
Banking automation
Honey well
Sinic
Eurovigil Electronic Security Solution
Eureka Forbes Ltd
Hi Safe Security System
3. Doors
Kalsi Automatic Door Sys tem (P) Ltd
Tasido Wooden Door Co Ltd
Furntech Interiors Private Ltd
1indal Overseas
16
Location:-
GODEREJ & Boyce Mfg.Co.Ltd
Registered Office, Head Office and Mumai
ranc!
Pirojshanagar, Vikhroli, Mumbai (400079), India
EAST
Kolkata, Bhubanesar, !uahati, "an#hi, Patna
WEST
Mumbai, $hmedabad, Bho%al, &ombi'li, Indore,
(abal%ur, Pune, "ai%ur, )hane
NORTH
*e &elhi, +handigarh, ,aridabad, !ha-iabad,
!urgoan, "ai#ur, (alandhar, (ammu, Kan%ur,
.u#kno, *oida
SOUTH
+hennai, Bangalore, +oimbatore, /0derabad,
Ko#hi, 1e#underabad, )ri'andrum,
Visakha%atnam
17
18
Product Profile
Physical Security Product:-
Record Protecting Equipment
Burglary Resisting Safes
Vaults Equipments
Electronic Security System:-
Access control Systems
Electronic Alarm systems
Electronic safes
Perimeter Security
Remote Surveillance
Surveillance Systems
Video Doors Phones
Doors:-
Fire Doors
19
Security
Equipment
Division
Physical
Security
Product
Electronic
Security System
Doors
Wooden Doors
Physical Security Products
1. Defender plus Safes:-
A range of seven safes with varying storage capacities,
for protection of Cash and Valuables against Burglary & Fire.
Features:-
$rmoured %it! a doule duty com#ound of ultra !ard
aggregates for #rotection from fire & urglary.
O&yacetylene torc!, drill and !ammer resistant #rotection
offered.
'!ic( outer s!ell for com#lete #rotection.
Hig! )uality nitrocellulose #aint for scratc!*free and
attracti+e finis!.
Usage:-
Ban(s
,inancial -nstitutions
Offices
,actories and .are!ouses
Hos#itals, "e%ellers, /ost offices, 0!o#s, Hotels.
20
2. Fire Resisting Filing Cabinet:-
Features:-
Cellular, strong, fire resisting com#ound t!at does not
deteriorate %it! age.
1ac! dra%er indi+idually insulated.
Hig! )uality enamel #aint coating, o+en*a(ed under
controlled conditions for a scratc! resistant finis!.
$+ailale in 2*dra%er, 3*dra%er, 4*dra%er and 5*dra%er
models.
Usage:-
Ban(s
,inancial -nstitutions
Offices,Bro(ers
,actories and .are!ouses
Hos#itals, "e%ellers, /ost offices, 0!o#s, Hotels.
21
3. Record Room Doors:-
Features:-
Multiend door frame faricated from #rime steel and
suitale reinforced along its #eri#!ery.
Lined %it! Godrej uni)ue 6on*conducting fire*resisting
com#ound for insulation against intense !eat.
Hig! )uality nitro*cellulose #aint is a##lied in c!ar ro%n
colour %it! sti##le finis!.
Bolting ac!ie+ed y 2 s!ooting olts at t!e front end, %it!
additional 2 solid olts %elded to t!e loc( case on t!e
!inged side.
Usage:-
Ban(s
,inancial -nstitutions
Offices,Bro(ers
,actories and .are!ouses
"e%ellers, /ost offices, 0!o#s, Hotels.
22
4. Popular Safes:-
Features:-
,ully %elded multiend ody.
Hea+y #late door !inged on strong #i+ots in solid*steel
earing loc(s.
$ t%el+e tan( anti*corrosion and scratc!*resistant
treatment.
Multi*coat #aint finis!, on a rust*in!iiting #rimary coat.
$+ailale %it! a coin slot o#tion, %it! a remo+ale and
loc(ale fla# for day and nig!t o#tions.
Usage:-
Residential Colonies, Homes
,inancial -nstitutions
Offices,Bro(ers
,actories and .are!ouses
"e%ellers, /ost offices, 0!o#s, Hotels.
Multistorey Buildings
23
Etc..
Electronic Security System
1. CCTV:-
Features:-
Can e configured using a %ide range of #roducts,
ensuring t!at e+ery #ossile customer need is met %it!.
Bot! -/ and $nalog Cameras are a+ailale.
78R & 68R for recording.
.ide Range of dis#lay o#tics from !ig! resolution CR'
monitors to !ig! definition #lasma dis#lays.
Remote 0ur+eillance.
Usage:-
Ban(s
,inancial -nstitutions
Offices,Bro(ers
,actories and .are!ouses
"e%ellers, /ost offices, 0!o#s, Hotels
Multistorey Buildings
Residential Colonies, Homes
24
2. E Laptop Safe:-
Features:-
$udit trail facility. /ro+ides records of t!e last 9::
transactions on t!e safe.
Battery o#erated, %it! #ro+ision for a mec!anical o+erride.
1arly lo% attery %arning.
6on*+olatile memory ensures t!at #ass%ords and
#rogramming settings are not erased during attery drain
or remo+al.
-n case of a total attery failure, a ;8 ada#ter, connected
from outside, can e used.
Body of t!e safe is made of #rime )uality steel, and is of
single #late, multi end construction.
'!e door is made of solid 9mm #rime )uality steel.
Usage:-
Hos#itals,
Hotels, Hostels,
Guest Houses,
Ot!er -nstitutions2
25
3. Eagle Electronic Burglar and Fire Alarm System:-
Features:-
'!ree <ones %it! one dedicated fire =one.
Range of detectors and sensors suc! as Magnetic door
sensor, Motion sensor, 8iration sensors, Glass rea(
sensor, /anic s%itc! (Hand o#erated or foot o#erated),
0mo(e detectors (/!oto t!ermal, /!otoelectric or Heat).
,acility to connect out#ut de+ices suc! as Hooter > /aging
s#ea(ers.
$udio*+isual alarm indications.
0#ea(er %ire cut detection for all sensors and Hooters >
0#ea(ers.
O#tion of an $utomatic 'ele#!one 7ialing ($'7) facility,
can call u# #re*fed numers in case of an alarm.
Usage:-
Ban(s
,inancial -nstitutions
Offices,Bro(ers
,actories and .are!ouses
"e%ellers, /ost offices, 0!o#s, Hotels
Multistorey Buildings.
26
4. 8ideo 7oor /!one?*
Features:-
1&tremely elegant and aest!etic.
Camera %it! -R > 6ig!t -llumination facility.
7oor Bell C!ime.
'%o %ay audio Communications.
0ecret Monitoring.
Camera %it! strong outer casing.
8olume > Brig!tness > Contrast $djustments.
Usage:-
Ban(s, Hos#itals.
,inancial -nstitutions
Offices,Bro(ers
,actories and .are!ouses
"e%ellers, /ost offices, 0!o#s, Hotels
Multistorey Buildings
Residential Colonies, Homes
27
5. 'imes#an?*
Features:-
Microcontroller ased system.
Memory ca#acity u# to @::: records.
$udio*+isual indications.
-n*uilt message lirary.
$nti #assac( #rotection for access control system. .
Onoard #rinter connecti+ity. .
/ro+ision of custom*uilt system to !ig! security =one.
O#tional siren interface.
Multile+el #ass%ord access for #rogramming.
7oor sensor feedac( to (no% if door is left o#en.
42 !ours attery ac(u# for system o#eration.
Usage:-
Ban(s
,inancial -nstitutions
Offices, Refineries and $llied -ndustries
,actories and .are!ouses
"e%ellers, /ost offices, 0!o#s,
Multistorey Buildings.
Hotels and Hos#itals.
28
6. 7oor ,rame Metal 7etector?*
Features:-
Multi*<one * minimum A real detection =ones.
$utomatically calirates itself u# to 1n+ironmental
Conditions.
Lig!t indicators at side #anels and control #anel.
$utomatic 0ensiti+ity /rogram selects t!e correct
sensiti+ity for a s#ecific %ea#on or a recogni=ed test
oject.
Gra#!ic =one dis#lay.
1asy*to*mount and assemle %al( t!roug! metal detector
(59 minutes).
Usage:-
$ir#orts
Rail%ay stations
'ourist /laces
Go+ernmental institutions
Ban(s, ,actories & .are!ouses
/ri+ate Organisations
Religious /laces
0!o##ing Malls
29
7. Hand Held Metal Detector:-
Features:-
0ensiti+ity to :.5 grams
7etection mass ? long alarm * large target, s!ort alarm *
small target
$larm indication ? Hig! intensity L.1.7. and #ie=o sounder
-nstant res#onse to all metals
6o ris( to #ersons %it! #acema(ers
6o false alarm
6on interference to magnetic recorded material
Usage:-
$ir#orts
Rail%ay stations
'ourist /laces
Go+ernmental institutions
Ban(s, ,actories & .are!ouses
/ri+ate Organisations
Religious /laces
0!o##ing Malls
30
Etc..
Doors
1. Flush Doors:-
Features:-
,lus! 7oors are #o%erful decorating accessories
'!ey com#liment a %ide +ariety of interior decors
'!ese doors #ro+ide t!e utmost in con+enience and
+ersatility
'!ey accentuate interiors %it! t!e eauty & refinement of
natural %ood.
Usage:-
Hotels and Hos#itals.
Residential Colonies, Homes
"e%ellers, /ost offices, 0!o#s
Office,etc
31
2. Moulded /anel?*
4 /anel $rc! 'o# 2 /anel Mediterranean
; /anels
7esigns ?*
4 /anel $rc! 'o#
2 /anel Mediterranean
; /anel
Features:-
1mossed aut!entic %ood grain te&ture.
$+ailale in +ariety of designs B 4 /anel $rc! to# > 2 /anel
Mediterranean > ; /anel 0)uare'o#.
$dds elegance and style to your !ome.
1n+ironmentally friendly #roduct.
Can e /ainted or #olis!ed to matc! your interiorsC..
Long life troule free #erformance t!roug!out your lifeC.
Better resistance to sound transmission.
4 years %arranty.
Usage:-
Hotels and Hos#itals.
Residential Colonies, Homes
"e%ellers, /ost offices, 0!o#s
Office,etc
32
3. Royal 'ea( 7oors?*
7esigns
4 /anel $rc! 'o#
3 /anel $rc! 'o#
2 /anel $rc! 'o#
; /anel 0)uare 'o#
Features:-
0olid .ood 1ngineered 7oor.
6atural 'ea( finis! for a Royal loo(.
,inely sanded uniform grains t!roug!out t!e door.
$est!etically designed #anel configurations.
Hig!ly resistant to fungal, orer, rot and termite attac(
Manufactured to suit local climatic conditions
5 Dear .arranty
Usage:-
Hotels and Hos#itals.
Residential Colonies, Homes
"e%ellers, /ost offices, 0!o#s
Office,etc
33
4. Moulded /anel?*
4 /anel $rc! 'o# 4 /anel Hori=on
2 /anel $rc! 'o# 2 /anel Mediterranean
; /anels
7esigns ?*
4 /anel $rc! 'o#
4 /anel Hori=on
2 /anel $rc! 'o#
2 /anel Mediterranean
; /anel
5 /anel
Features:-
-m#act and scratc! resistant H7, s(in
1mossed %ood grain structure, can e #ainted or
#olis!ed
7imensionally stale core assuring strengt! & duraility
Hig! resistance to moisture, rot, orer and termite attac(
Manufactured to suit local climatic conditions
4 years %arranty
Usage:-
Hotels and Hos#itals,
Residential Colonies, Homes
"e%ellers, /ost offices, 0!o#s
34
Analysis and Interpretation
35
1. Universe:- The research work was accomplished in 1aipur, so
1aipur is my Universe.
2. Sampling Unit:- The Sample unit was the hospital, religious
and residential places where I accomplished my training programme.
3. Sample Size:- Sample size was 100.
4. Type of Sampling:- I took convenience sampling.
5. Research Design:- For research design I choose descriptive and
diagnostic research study method.
First, I formulating the objective of the study that is,
~PRO1ECT ON NEED ANALYISIS & PROMOTION OF
SECURITY EQUIPMENT IN HOSPITALS, RELIGIOUS &
RESIDENTIAL PLACES.
After this I design the method of data collection.
Primary data was collected by Questionnaire, Observation &
Personal Interview & Secondary Data collected by the websites. Then
I decided how much sample I needed for the research work. I
collected ~100 sample. Then I decided how to process and analyse
the data after complete these work I found some conclusion. On the
basis of these conclusions I gave my suggestion to the company.
36
6. Research Instrument:- A complete Questionnaire prepared on
the basis of Need of Security Equipment in Hospitals, Religious &
Residential places in present scenario. The Questionnaire designed
keeping the following points in mind.
Is the Question required?
Has the responded experienced the situation describe in
the question?
Will the respondent part with information voluntary?
Can a single Question be fragmented into small but
multiple questions for better understanding?
Are the questions very easy to understand to the
respondent?
Are the question very conveniences to analysis the need
of the respondent regarding security equipment?
7. Data Collection: - Since the study undertaken by me is
descriptive research, I have concerned on primary data through
survey and collection of secondary data through various websites
including Godrej and books.
(a) Primary Data: - Primary data are those, which are
collected afresh and for the first time, and thus happen to be original
character.
(b) Secondary Data:- Secondary data are those which have
already been collected by someone else and which have already bee n
passed through the statistical process. It has two types.
Public data
Non- public data
Graphical Analysis of Every Question:-
37
1. How do you make secure your self?
2. Have you ever faced any of the following threats?
3. Rank impacts of threat in your life?
38
4. Do you feel public security system is sufficient to prevent you
against following?
5. Do you feel that you should also have your own protection
arrangement against following?
39
6. How do you secure your self against burglary/theft?
7. Are you using any security measure against burglary/theft?
40
8. Security Measure Using for this Threat:-
CCTV
BURGLARY ALARM
VIDEO DOOR PHONE
9. Satisfaction and Less Satisfaction:-
11. Are you using any security measure against fire?
41
12. Security Measure Using for this Threat:-
FIRE EXTINGUISHER
FIRE ALARM SYSTEM
13. Satisfaction and Less Satisfaction:-
14. Are you using any security measure against Terrorism?
42
15. Security Measure Using for this Threat:-
CCTV
VIDEO DOOR PHONE
DOOR FRAME METAL DETECTOR
16. Satisfaction and Less Satisfaction:-
17. Differentiation between fake currency/credits cards/traveller
cheques with genuine?
43
18. How would you judge the Fake currency and genuine currency?
19. Are you using any security measure against Fake Currency?
44
20. Security Measure Using for this Threat:-
NOTE COUNTING MACHINE
FAKE NOTE DETECTOR
21. Satisfaction and Less Satisfaction:-
45
FINDING
46
After completing the survey and analyzing the
responses of the persons contacted. We came across the following
facts: -
A large number of Government & Private Organizations
and many religious places using Security equipment and
are quite satisfed with the performance of the equipment.
Majority of the respondents in the survey were found
reluctant about giving details to us.
Existing customers of Godrej are satisfed with after sales
services, with few exceptions.
Customer think that brand name of the company can
infuence their purchase decision.
Hospital & Religious places owner very much aware about
their inbound and out bond security solution.
After the serial Bomb blast in 1aipur the customer gave
the quick response and they really appreciate it.
Mostly Respondents were not much aware about these
security solutions.
Respondents think that only manpower is not sufficient
to provide 100 security solution.
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Suggestion
The Company should advertise its Security equipment
as a result customer would aware about security
solution.
Today Price based competition is skyrocketing so if it is
possible that Company cut down its security equipments
price.
During the survey I got the demand of Bullet proof door
so I would like to suggest to the company provide these
type of security solution.
The sales & marketing officer of the company should
regular visit to these places so they can easily get the
requirement of the customer regarding security solution.
Company should promote its security equipment
through canopy.
Company should do mall activities once in a week
because it is necessary to promote the high involvement
security product.
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Limitation
Every research has it own limitation. It is not possible
that a research is accomplished without having bounding and
limitation. There are always some short comings which come into the
way of accomplishment of a particular research study. It is almost
impossible for research to get away from it.
Following are the few limitation of the particulars
research study.
In the particular research the study duration was
limited to time of a few weeks, so having a limited time
span of work on that project.
Some time the costumer does not reveal the correct
information so biases come.
The life of the people in metropolitan cities is running so
fast. They don`t have much time to give reply.
The administrator or security incharge of target places
are not easily prepared to tell about the security
information which they using.
This fieldwork is confined to a single city 1AIPUR only
therefore study does not reveal the exact market
condition.
Mostly people are not much aware about the advanced
security equipment.
Human error is unavoidable.
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CONCLUSION
At the time of survey it was found that some of the
Hospitals, Religious & Residential places owners using these security
equipment and some are not. All the hospitals, religious & residential
places owners who are using any type of Security Equipment, they all
are really appreciate the GODRE1 Security Equipment product
and implemented in their places. I felt so wonderful to see the brand
loyalty of the customer towards the product of GODRE1
SECURE.
GODRE1 Security Equipment was related to the middle
upper segment. We found most of the customers who purchase this
Security Equipment were highly satisfied with the performance of
the product as well as services which are providing by the company.
We found only few complaints regarding GODRE1 SECURE
because the company is careful about their commitment; we also
found that the company got tremendous response from the customer
side.
The demand of the Security Equipment is become aggressive
after the serial bomb blast in 1aipur on 13
th
May 2008. The sale of
Security Equipment was so much high as compare ordinary days.
After completion of analysis we come on conclusion that
maximum respondents wants to secure their self from the various
threats. On the basis of respondents I found that only manpower is
not sufficient to prevent any kind of threats, so most of the
respondents like to use both manpower and security equipment to
secure their self. Most of hospital, religious & residential places still
using both kinds of security measure against various threats.
Majority of the respondents (53) think that burglary/theft
is high fear in their running life. To protect their self from the
burglary/theft threat they are using burglary alarm system, video
door phone and safes and they are quite satisfied with their security
solution performance which they are using.
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As far as to protect the record/cash is concerned from the
threat of fire maximum respondents using safe personal safe rather
than bank locker and mechanical safe.
From the threat of fire which is common threat world wide so
to protect their self they generally (78) using Fire extinguisher and
very few of them using fire alarm system. As far as their satisfaction
is concerned (82) of respondents are satisfied with this
equipment.
Security measure against terrorism is concerned most of the
respondents are using CCTV Cameras, some of respondents using
door frame metal detector and rest of the respondents not using any
type of security solution against Terrorism. And their satisfaction
level towards the equipment which are using is 86.
When I asked to the respondents that what else security
threats could be possible according to their perception then I got
following threat Rites, Incoming of unknown person, Pickpocket,
Fear of danger animals and some of the respondents could not
suggest about other kind of threats.
If we talk about their budget that how much they can spend to
prevent their self against,
Less than 5000/-
5000/- to 10000/-
10000/- to 15000/-
More than 15000/-
The project has been successfully completed and it is helped
us to understand the mindset of the respondents and the ways that an
organization should follow to always retain their customers.
This project can help the organization to get clear insight
about the customer taste and preferences. Thus helping the
organization to exist successfully in the business environment.
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QUESTIONNARIE
Hospital ......
Religious place ...
Residential ...... Name:-
Age:-
Sex:-
Address:-
MobNo:-
1) How do you make secure your self?
a) Manpower
b) Security equipment
c) Others sources
d) None of above
2) Have you ever faced any of the following threats?
a) Burglary/Theft
b) Terrorism
c) Fake Currency
d) Fire
3) Rank impacts of threat in your life? (High threat to Low threat )
a) Burglary/ Theft
b) Terrorism
c) Fake currency
d) Fire
4) Do you feel public security system is sufficient to prevent you against
following?
a) Burglary/Theft Yes No
b) Terrorism Yes No
c) Fake Currency Yes No
d) Fire Yes No
5) Do you feel that you should also have your own protection
arrangement against following?
a) Burglary/Theft Yes No
b) Terrorism Yes No
c) Fake Currency Yes No
d) Fire Yes No
6) How do you secure your self against burglary/theft?
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a) Burglary alarm system
b) Fencing
c) Video door phone
d) Metal detection system
e) Other,.......
f) Not using any security equipment
7) Are you using any security measure against burglary/theft?
a) Yes
b) No
8) If yes, please mention the equipment?
............
9) Are you satisfied with equipment you are using against
burglary/theft?
a) Yes
b) No
10) How would you protect your records/cash /jewellery from the threat of
fires?
....................
11) Are you using any security measure against fire?
a) Yes
b) No
12) If yes, please mention the equipment?
............
13) Are you satisfied with equipment you are using against fire?
a) Yes
b) No
14) Are you using any security measure against Terrorism?
a) Yes
b) No
15) If yes, please mention the equipment?
.............
16) Are you satisfied with equipment you are using against Terrorism?
a) Yes
b) No
17) Today fake currency threat is going high so under this condition can you
differentiate the fake currency notes/credits card/traveller cheque with
genuine currency notes/credit cards/traveller cheque?
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a) Yes
b) No
18) How would you judge the Fake currency and genuine currency?
a) Common sense
b) Technical specification
c) Others
d) Can`t judge
19) Are you using any security measure against Fake Currency?
a) Yes
b) No
20) If yes, please mention the equipment?
.............
21) Are you satisfied with equipment you are using against Fake
currency?
a) Yes
b) No
22) As far as your perception is concern what else security threat could be
possible?
............................
23) How much can you spent to prevent yourself against
a) Burglary/Theft Rs.........
b) Terrorism Rs.........
c) Fake Currency Rs.........
d) Fire Rs.........
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BIBLIOGRAPHY
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BOOKS:-
Philip Kotller & Keller
C.R.Kothari
Sangeeta Agarwal
WEBSITES:-
www.godrej.com
www.google.com
www.answers.com
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