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Bonafide Certificate: Mrs. Alka Arora Mr. Deepak Gupta Head of Management Department Project Guide

This project report summarizes customer relationship management practices at Religare Securities with reference to equity trading. It aims to study how Religare builds long-term customer relationships and how CRM practices influence customer purchase decisions. The report is divided into sections covering objectives, industry profile, products, relationship marketing, literature review, methodology, data analysis, findings, recommendations, and conclusion.

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Varun Jain
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107 views

Bonafide Certificate: Mrs. Alka Arora Mr. Deepak Gupta Head of Management Department Project Guide

This project report summarizes customer relationship management practices at Religare Securities with reference to equity trading. It aims to study how Religare builds long-term customer relationships and how CRM practices influence customer purchase decisions. The report is divided into sections covering objectives, industry profile, products, relationship marketing, literature review, methodology, data analysis, findings, recommendations, and conclusion.

Uploaded by

Varun Jain
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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BONAFIDE CERTIFICATE

Certified that this project report CUSTOMER RELATIONSHIP MANAGEMENT in RELIGARE SECURITIES with SPECIAL REFERENCE TO EQUITY is the bonafide work of RAVINDER A! "IN#$% who carried o&t the project work &nder an' "&per(ision)

"I#NAT*RE Mrs. Alka Arora Head of Management Department

"I#NAT*RE Mr. Deepak Gupta PROJECT GUIDE

"I#NAT*RE
Mrs. Ramandeep aur CE!TRE HEAD

AC+NO,!ED#E-ENT
An" person #an ne$er do %ork of t&'s nature alone. T&'s formal p'e#e of a#kno%ledgement ma" not (e suff'#'ent to e)press t&e feel'ng of grat'tude and affe#t'on for t&ose %&o %ere asso#'ated %'t& t&e pro*e#t and %'t&out %&ose #o+operat'on and gu'dan#e t&'s pro*e#t #ould not &a$e (een #ondu#ted properl". It 's a matter of great pleasure for me 'n su(m'tt'ng t&e pro*e#t report on C&sto.er Re/ationship -ana0e.ent% in Re/i0are "ec&rities with "pecia/ Reference to E1&it' 'n t&e part'al fulf'llment of t&e re,u'rement of m" #ourse -rom *N2AB TEC$NICA! *NIVER"IT34 2A!AND$AR)% mem(ers for t&e su##essful #omplet'on of m" pro*e#t. M" f'rst %ord of t&anks goes to -r) #&rpreet Rattan4 .ran#& Manager/ Rel'gare 0e#ur't'es/ -ero1e Gand&' Market/ 2ud&'ana for g'$'ng me an e)#ellent #&an#e to undergo tra'n'ng 'n a reputed and prest'g'ous (rokerage f'rm of Ind'a. I am furt&er/ 'n deep grat'tude to 0en'or Relat'ons&'p Manager for &'s k'nd support and gu'dan#e 'n mars&all'ng m" kno%ledge to t&e s&ap'ng of and t&e (e#om'ng of t&e pro*e#t 3 ot&er staff mem(ers of Rel'gare for t&e'r k'ndness and $alua(le gu'dan#e and ass'stan#e/ %&'#& &elped me 'n t&e #omplet'on of m" Tra'n'ng. It 's m" profound pr'$'lege to t&ankfull" a#kno%ledge t&e 'nsp'r'ng #o+operat'on e)tended to me (" all t&e staff

REFACE
.

C&sto.er Re/ationship -arketin0% in Re/i0are "ec&rities with "pecia/ Reference to E1&it'


Ma'n a'm of t&e Pro*e#t 's to stud" &o% to (u'ld a long term relat'ons&'p %'t& t&e #ustomer and to stud" t&e effe#t of CRM pra#t'#es offered (" Rel'gare %&'le mak'ng pur#&as'ng de#'s'on of produ#ts. M" Pro*e#t %ork 's d'$'ded 'nto follo%'ng parts %&'#& are as under

4. O(*e#t'$e 5. E)e#ut'$e 0ummar" 6. Produ#t Deta'l 7. Relat'ons&'p Market'ng 8. Re$'e% of 2'terature 9. Met&odolog" :. Data anal"s's 3 Interpretat'on ;. -'nd'ng 3 Re#ommendat'ons <. Con#lus'on 4=. Anne)ure 44. .'(l'ograp&" 45. >uest'onna're

AB"TRACT
T'tle of t&e Pro*e#t? T&'s pro*e#t 's (ased on t&e stud" of @Customer Relat'ons&'p ManagementA 'n Rel'gare 0e#ur't'es %'t& spe#'al referen#e to E,u't" and t&e $ar'ous met&ods used for #olle#t'ng data and t&e'r sour#es/ 'n#lud'ng l'teratures sur$e" done/ dra%'ng 'nferen#es from t&e learn'ng so far.

!ame of t&e 0tudent Roll !o Ma*or 0u(*e#t

? ? ?

Ra$'nderpal 0'ng& 455=788==<= -'nan#e MR. Deepak Gupta 3 &e 's a Prof. and Management -a#ult"

!ame 3 Des'gnat'on of Pro*e#t Gu'de

Degree to (e a%arded

Master of .us'ness Adm'n'strat'on BM.AC

Dear of a%ard of degree Total Pages In Pro*e#t !ame of Un'$ers't"

? ? ?

5=46 :< pages Pun*a( Te#&n'#al Un'$ers't" Jaland&ar

0'gnature of Pro*e#t Gu'de

0'gnature of t&e 0tudent

TAB!E OF CONTENT" !ist of Tab/es


TO IC

5) E6EC*TIVE "*--AR3 7) "*--AR3 IND*"TR3 ROFI!E CO- AN3 ROFI!E OR#ANI"ATION "TR*CT*RE 9) OB2ECTIVE ;) ROD*CT DETAI!" "$ARE" < E=*IT3 > -*T*A! F*ND" DEAIVATIVE < F?O > CO--ODIT3 TRADIN# ORTFO!IO -ANA#E-ENT "ERVICE" B) RE!ATION"$I -AR+ETIN# A) REVIE, OF !ITERAT*RE C) -ET$ODO!O#3 8) DATA ANA!3"I" ? INTER RETATION :) FINDIN# ? RECO--ENDATION 5@)CONC!*"ION 55)ANNE6*RE BIB!IO#RA $3 =*E"TIONNAIRE

A#E NO 5 8

5: 7@ 75 7; 7A 78 7: 9@ B@ B7 BA C7 C; CB

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