Shashi industries

A
PRACTICAL TRAINING REPORT
1 Indu Management Institute, (G.T.U).

Shashi industries ON

UNDERGONE AT

SHASHI INDUSTRIES BHAVNAGAR

RATHOD BHARAT, D. 2nd YEAR MBA, VADODARA (IMI) Dipesh bhai manish bhai

College guide By PUJA BHATT& HARSHITA SAMRANI

INDU MANAGEMENT INSTITUTE (MBA) VADODARA, AFFILIATED WITH

SUBMITTED TO,

GUJRAT TECHNOLOGICAL UNIVERSITY BATCH YEAR

2009-11

2 Indu Management Institute, (G.T.U).

Shashi industries

I undersigned Rathod Bharat D the student of the MBA 3 semester thereby declare that the project wor presented in this report is my own wor and has carried it under the guidance of professor ! HARSHITA SAMARANI ! of Indu management institute of Baroda senior lecturer" And also miss !PUJA BHATT# coordinator of MBA programmed as well as BBA department"
rd

3 Indu Management Institute, (G.T.U).

Shashi industries

I am a student of Indu management institute Baroda MBA course$ the practical study is must according to uni%ersity rules" And also nowadays theoretical nowledge and class room discussion is not only efficient for student but practical nowledge also importance" I %isited shashi industries in Bha%nagar to underta e practical training" As per the re&uirement of my course studies" 'he course re&uired to ta e () days industries training at any company ha%ing finance department" *o I ta e () days industrial training at +,I'RA -"I"D"+" the training actually turned out to be ground for e.perience the real essence of management" 'he objecti%e of practical training in the form of industrial training at MBA le%el is to prospecti%e about the organi/ation and functioning of finance and accounting department of management in industrial unit and also gi%e student in see real business world e.perience" ,ere student get a chance to obser%e the day to day wor ing of business" 'hus$ this is one of the most %aluable and importance e.perience for any student of MBA"

( Indu Management Institute, (G.T.U).

Shashi industries

'he main objecti%e of practical training is to encourage student attitude and ability" *tudent finished this report and the entire supported person to gi%e than s" I felt great in submitting my report of *,A*,I I0D1*'RI2* as a part of my practical study" 'his report is the out comes of hardwor ing lots of moti%ation$ proper guidance and high le%el of cooperation from all" I finished my practical training of () days in shashi industries" I am %ery than ing full Mr. Shashibhai vadher and Mr. Tusharbhai vadher. 'hey gi%en me permission for ma e report on his industries and thereby I ta e opportunity for ta ing good training from the shashi industries" And also the guide of shashi industries$ Mr" Dipeshbhai and Manishbhai" I would also li e to dedicate my sincerely than full to Indu management institute principal 3 coordinator M*" PUJA BHATT and HARSHITA SAMRANI and also faculties they gi%e me any time to response for difficulties through telephone as well as mobile" 4inally$ I want to than all the persons who gi%e me directly or indirectly contribute in the preparation of this report"

PLACE. Vadodara, Date, (Mba) ) Indu Management Institute,

RATHOD BHARAT. D Roll no; 46 (Imi ankodiya)

(G.T.U).

Shashi industries

A recei%able is the money owned to a company by a consumer for products and ser%ices purchased on credit" 'his is usually treated as current assets of accounts recei%able after the customer is sent an in%oice" Account recei%ables are nown by %arious names$ such as account recei%able again day5s recei%able$ account recei%able turn o%er and in%oice factoring" Accounts recei%able are reported on the balance sheet of the seller at net reali/ation %alue which is the net amount the seller e.pects to collect" According to the e.perts$ recei%able or in%oice factoring is one of a series of transaction" 'his accounting transaction deal with the billing of customers who owe money to a person$ company or organi/ation for goods and ser%ices purchased" 6ith business loo ing for impro%ed bottom line performance$ batter recei%able management$ collections is a ey focus area along with timely and accurate billing for organi/ation across industries" It can be argued that re%enue generation is the most critical function of a company" 2%ery company e.pands substantial resource to generate increasing le%els of re%enue" ,owe%er the re%enue must be con%erted in to cash" +ash is the lifeblood of any company" 2%ery rupee of company s re%enue becomes a recei%able that must be managed and collected in time" 'herefore the staff and process that manage your recei%able is asset to a company.

7 Indu Management Institute, (G.T.U).

Shashi industries

PAGE No 1.

CH.NO

TOPICS

INTRODUCTION.

2.

Industries profile.
History &Development. Org, stru ture.

Different dep"rtments
#RODUCTION D$#%RT&$NT #$R'ONN$( D$#%RT&$NT &%R)$TIN* D$#%RT&$NT +IN%NC$ D$#%RT&$NT

, 0 1
2
8

T-eoreti "l fr"me .or/. (iter"ture revie.. Rese"r - met-odology. D"t" "n"lyses & interpret"tion

Indu Management Institute, (G.T.U).

Shashi industries
3

+INDIN*'
R$CO&&$ND%TION CONC(U'ION

4 15 11

6i6liogr"p-y

'he efficiency of debt collection means to reco%ery period of credit sale for goods and ser%ices" Any of the company follow the debt collection period for collection of debtors credit sale" Any company are try to ta e 199: reco%ered the payment from the buyers" And also following some most important fuction of topic related

Additional funds are re&uired for the operation need of the business which in%ol%e e.tra course in terms of interest" Moreo%er$ increase in recei%able also increases chance of bad debts" 'hus creation of account recei%able is beneficial as well as dangerous" 'he finance manager has to follow a policy which uses a cash funds as an economically as possible" In e.tending recei%able without ad%ersely affecting the chance of increasing sales and ma ing more profits" Management of account recei%able may be defined as the process of decision relating to in%estment of fund in these assets which will result in ma.imi/ation the o%erall return on the in%estment of the firm" *o the efficiency of debt collection period is regular for the business and management should try to ta e efficient reco%ery of credit sale of business from the buyers ; Indu Management Institute, (G.T.U).

Shashi industries

According to syllabus for practical studies I %isited the shashi industries at %artej -"I"D"+" 4or () days" 'raditionally$ in our Indian culture the Agni is worshipped" In our culture the Agni is said to be %ery holy" In e%ery religion ceremony the Agni is used" -od li es the fragment en%ironment in olden times for pleasing the god" 'hey were use flowers 3 woods" But nowadays the place of flowers is ta en by Agarbattis" <eople are using Agarbattis to please the god" During medie%al times$ when the merchant prince of Indian traded with foreign countries$ Agarbattis formed an integral part of goods they traded with along with other times of intrinsic merit$ the status$ gold jewelry etc" when Buddhism 3 =ainism concurred foreign lands with re%olutionary !massage of piece and lo%e# Agarbattis and drops paid their fragrance from the hand of those who preached this message of lo%e" In shashi industries is play prominent role in Indian mar et" Its three units located in different three big cities" *uch as

B,A>0A-AR A,M2DABAD BA0-?@R2

In B,A>0A-AR$ the shashi industry of manufacture unit in %artej -"I"D"+ it is far 19 m from the city areas" 'his company plans e.pand in a great and significantly in positi%e way" During the periods of training" I ha%e come cross a many &ualities of the management in which I ha%e drawn a chart a practical approach" ?ets see the ne.t page in which drawn a chart of the other unit of the company"

A Indu Management Institute, (G.T.U).

Shashi industries

BHAVNAGAR

BANGLORE

ahemdabad

Shashi industries

SHASHI INDUSTRIES SHASHI INCENSE SHASHI EXPORT MAZA FRAGRANCE MIRARACLE ELECTRONICS

Shashi industries

In India shashi industries is play prominent role play in fragrance mar et" 'here are three abo%e cities in%ol%e operate plants of shashi for manufacturing Agarbatties$ in se%eral brand and si/e as well as pac ages 3 colors and also shape and so on" *o the shashi industries co%ered large mar et through its two main products such as MAZA & DENIM it is %ery demanded in the Indian people for pleasant of god"

19 Indu Management Institute, (G.T.U).

Shashi industries

'he shashi manufacture good &uality 3 &uantity of Agarbattis in the se%eral ind of %erity such ma/a$ denim$ chandan$ yes$ rosB royal$ jaipur magnet flora current C) in 1D *unday to *unday$ top si.$ super si.$ etc" in Indian mar et competitor can not competed with shashi &uality because its e%ergreen"

11 Indu Management Institute, (G.T.U).

Shashi industries

NAME OF ORGANIZATION ;

SHASHI INDUSTRIES

* REGISTERED OFFICE

! Dar"ari #$thar! She%arshar$ad! &ha'na(ar Ph$ne n$) *+,*+,-

+./*0/1! +.+-+0.! Fa2 n$) +./3,./! *Year of Establishment: * Chairman 6Managing director *+,-

413*!
: Mr. Shashi&hai. R. 5adher.

: Mr. Tushar&hai .S.5adher Partnershi sin7e 411.! : ( 1 ) Shashi industries! 4*.3! .th M "%$78! -*9eetr$ad &an(a%$re! 03**4*. ( 2 ) Tina E%e7tr$ni7s! P't!

6 Form of organization: 6Corporate office Ra:a:ina(ar

Ltd. 4st F%$$r! #a;ashi a%<a Md. Estate! Me(adi r$ad! 12 Indu Management Institute, (G.T.U).

Shashi industries
&an(a%$re=03**,1! *factories : ( 1 ) /3! Ma>a 9ra(ran7e P't!Ltd. G.I.D.C. 5arte: &ha'na(ar! ( 2 ) .*,! Ne? Ahe;da"ad!

13 Indu Management Institute, (G.T.U).

Shashi industries
*product : in7ense sti78s!

*brands name

: Ma>a! Deni;! Taa%! R$se! 7handan! Rutura:! 8e?da! @han8aar! inea %e! Ma(n$%ia! Se'a $$:a! s?adesh! diner$! 7herr<! C$7$nut! su er si2! et7.

*E-MAIL

Shashih$Asan7harnet.in

*website

: ???.in7ensesti78india.7$;

*Accounting year

: 4st A ri% t$ /4st Mar7h!

* Workers *Production *production Capacity *competitors

: -* in &ha'na(ar : Manua% : +*!*** d$>en a78et er <ear : 7<7%e "rand A((ra"B &an(a%$re

*marketing agency *Advertising agency

: A-1 ;ar8etin( 7a a7it< : 5i'e8 Ad'ertise;ent!

1( Indu Management Institute, (G.T.U).

Shashi industries
*Age of retirement *Office staff : N$t 9i2ed! : /* in &ha'na(ar!

Any of the company history is always in small si/e to e.pand in large si/e it means gradually de%elopment" ,ere shashi industries are growing and progressi%e organi/ation" ,istory is same under this abo%e statement something" 'he shashi industry was %ery first started by SHASHIBHAI VADHER in 1A79 with great audaciously as well as enthusiastic effort" 'he name of industry was ept by the name of shashibhai" During earlier stage of establishment period$ +ompany was producing the %ery first time <A0 MA*A?A 3 E2MAM and other related products" 'his company also produces stabili/er with brand name of miracle in Bangalore" It is producing for the first time in India with -erman technology" 'his stabili/er used in tele%ision$ refrigerators computers etc" 0owadays with the progress of the time$ the company mo%e towards producing &ualities Agarbatties" ?ater on in 1AA(FA)$ the sole proprietorship firm is con%erted in to partnership firm" Mr" '1*,ARB,AI >AD,2R joins the industries in 1AA(" In the year 1A87$ the company introduce of A>@0 A--ARBA'I2* in addition to the company produce <>I'RA +,A0DA0 in 1A;9 and R1'1RA= I0 1AA;" 'his abo%e three Aggarbattis gets strong response from the mar et and as a result of the profit of the company increase" 'he company profit grown up ) to 19 lac s which boosted to economics growth leading to the strong financial of the company" Its current turn o%er is 7 crore" Almost in the year of 1A;(F1A;) the company is introducing its &uite famous Agarbatties ma/a" After getting the unbelie%able response from the mar et$ the company introduces one more brand denim in 1A;A" 'hese 2 brands gi%e the golden success in the mar et" 'he company is famous mostly of only Ma/a and denim Aggarbatties" *ome of their 1) Indu Management Institute, (G.T.U).

Shashi industries
products are region G%ise popular in -ujarat$ +amay in Bihar and =aypur in Rajasthan etc"

'he production of this company is different fragrance agarbatties" *ome of the products of this company are listed below" Maja$ nature$ denim$ pa%itra chandan$ Ee%ada$ Ruturaj$ +amay$ Mogra$ Hes$ Masala$ crorepati$ rose royal$ taal$ top si.$ super si.$ swadesh$ dinero$ se%a pooja$ shashi jasmine$ pineapple$ magnolia$ ( in 1$ ( you$ jhan ar$ morning glory$ roja$ etc"

All these pac s are a%ailable in different si/es$ colors$ 3 shapes as well as grams" In past this company also produced cosmetic and handicraft products" But now they had stopped this production due to some reason"

17 Indu Management Institute, (G.T.U).

Shashi industries
'here are se%eral measures to determine the si/e of the unit can be total in%estment while some si/e of the unit can be fi.ed by total employees or total turno%er" According to Indian go%ernment policy$ there are mainly 3 types of industries" According to this policy$ SHASHI INDUSTIRES comes under the large scale of industries" Before si. year shashi industries was a sole proprietorship firm and Mr" *hashibhai was the proprietor of the firm" But now days it is a partnership firm$ the son of Mr"shashi bhai are the new partners of shashi industries" 'he reason behind of these is only to ta e benefits of go%ernment"

Any of the company depends on his sound structure of the organi/ation" If the structure is complicated than create many misunderstanding or problem" 'herefore systematic management is must necessary for running smooth organi/ation" 'he *hashi industry has a functional type of organi/ation structure$ the flow of authority mo%e from top to bottom le%els and responsibility mo%es from bottom to top" 'he responsibility depends on each person to his performance"

Org. structure

Chairman CShashi &hai 'adherD Managing director 18 Indu Management Institute, (G.T.U).

Shashi industries
Tushar &hai 5adherD

H, r, m Manager

finance manager

marketing manager

Su er'is$r C%er8 E$r8ers

Treasurer A77$unt 7%er8

Sa%es;an e; %$<ee

In shashi industries structure of organi/ation is easy and e company strong in %ery aspect of management" 6e understand the organi/ation structure of shashi industries easily through abo%e under stable that can ma e the organi/ation structure of shashi industries" And we can predict the growth and de%elopment of organi/ation depends on the financial position as well as return on in%estment"

1; Indu Management Institute, (G.T.U).

Shashi industries

STRENTHS:-

1A

Human ResourceI
?ow employee turno%er due to high loyalty and satisfaction among staff"

Indu Management Institute, (G.T.U).

Shashi industries
*elfFtrained$ e.perienced and competent staff" -ood relations between labor and management"

Production:
2fficient utili/ation of plant" ,ighly fle.ible manufacturing system 4ull range of product width" ,ighly e&uipped testing laboratory"

Marketing:
Mar eting through e.ternal agency"

Finance :
?arge portion of other income due to sale of wastage and in sourcing"

Organization I
4ast decisionFma ing" ,igh growth rate of industry" ?ean and flat organi/ation"

WEAKNESS:

,uman ResourceI 29 Indu Management Institute, (G.T.U). *taff with low profile education"

Shashi industries
?ac of moti%ational factors"

<roductionI Insufficient storage space affecting the warehousing facilities" ,igh wastage ratio"

Mar etingI Mar eting is not doing through e.pert and eminent people" ?ac of professional attitude towards mar er research"

4inance I <oor in%entory management" <oor recei%able management" ,igh interest charges"

@rgani/ation I +entrali/ed decision ma ing" +ommunication gap in all the departments" Improper reporting system"

21 Indu Management Institute, (G.T.U).

Shashi industries
OPPORTUNITIES:

Increasing health consciousness among public resulting towards the preferences of pac aged products and hence an opportunity for a pac aging industry" ?arger potential for geographical e.pansion" Increasing portioned of Indian fragrance mar et" -rowing literacy rate by which people started understanding the importance of standard and pac ed products$ which are from pollution" *a%e the pollution$ through handicraft business"

22 Indu Management Institute, (G.T.U).

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23 Indu Management Institute, (G.T.U).

Shashi industries

Introduction, Manufacturing of products mi. of all raw material and ma e new products or finished products" In short for the manufacturing of any product we need raw material$ and start with the buying of raw material" 'he main objecti%e of manufacturing process is to ma e good &uality with low cost and also the main intension is to pro%ide great satisfaction to the customers through mar eting as well as gi%e to batter ser%ices" 'herefore the any manufacturing process is start with raw material is to con%ert in to finished products for sell in the mar et and get ma.imum demand to earn ma.imum profit" 'he manufacture of aggabatties is %ery easy because it is made without machines" Its manufacturing process is poorly manual" 'he raw material for the aggrbatties are perfumes the pac ing bo.$ /i it$ cold dust$ bamboo stic $ and charcoal$ and aerometric chemical$ etcetera" 'here are (9$999 barometric chemical are a%ailable for manufacturing different inds of perfumes$ they are buying the perfume form Amritser and 1ttar <radesh" *ome times they also purchased costliest perfumes from the abroad$ li e 4rance$ -ermany$ *ingapore$ etc" 'he pac ing material is mostly purchased from Bombay and other cities" In short$ the production of raw material depends on the product demand arri%ed in the mar et" 'he most of the raw material of shashi is stoc ed at industries warehouse at %artej in Bha%nagar"

2( Indu Management Institute, (G.T.U).

Shashi industries

Process, 'he production process means raw material is con%erting in to finished goods through manpower or human being because it is a handicraft business" In short$ raw aggarbatties without smell" 4or ma ing the raw Agarbatties$ they used all the material which is mentioned abo%e" Raw Aggarbatties are stic s co%ered by paste and mi.ture of /a it and coal dust" It has no fragrance since /a it is i111 adhesi%e is paste with coal dust also become adhesi%e" 'here is reco%ered by dust$ oil$ wood and ma e it dry" It is then ept in sunlight for 3 hours" It is said raw Aggarbatties" There are five different process of manufacturing of Aggarbatties as under, 'he assortment of raw material means collection of raw materials li es raw collection of aggarbtti$ different ind of perfumes$ pac ing etc" 'hen after collected raw Aggarbaties 3 raw material chec ed by a s illed labor and result gi%en to super%isor" It is %ery initial step of is process" 'he ne.t important step of this process depending process" In this process$ the bundles of raw Aggarbatties are deeper in to aluminum$ which contains chemicals perfumes colors and dFethical epithelium" D2< is always higher than any other raw material used in li&uid" 'his is the third important step of this process" After completing the 2nd stage$ the Aggarbatties are ept in to big aluminum plate" 'his process ta es 12 hours it is ready for used" 'he forth step of manufacturing of aggarbatties is dried Aggarbatties is ta en out from the plates and they are weighted on electronics weighed 2) Indu Management Institute, (G.T.U).

Shashi industries
machine" 'he minimum weight of Aggarbatties is 29grams and the ma.imum weight of Aggarbattries is )99grams"

'he last process of pac ing 3 raping of aggarbatties Cfinished productsD" After preparing the Aggarbatties$ it is necessary to pac that Aggarbatties in attracti%e manner" 'hey are pac ing the aggrbaties in deferent bo.es according to its grams and fla%ors" ?ast step is pac ing the of finished product" And sell for do the mar eting and ad%ertise in attracti%e in manner" As soon as the production is finished it must be passed from &uantity control section" 'his is the last but not least step" ?ie super%isor of the firm chec s the &uality of the product and if the &uantity is not satisfactory then it will go again for reprocessing the &uality product is main object of the shashi industries" 'hey are committed to customer satisfaction through &uality goods prompt response and timely deli%ery" 'his is the main result of the shashi industries" 'hus the manufacturing process of shashi industries is too much easy the process of production of aggarbatties is 199: handmade" Any ind of machinery doesn5t re&uire in this industries" For exa !"e In shashi industries they applied manufacturing process of ?I==A' <A<AD the production process is totally based on contractor wise" 'he raw material is gi%en to the contractors and after 1 or 2 days they gi%e finished goods" A *hashi industry has 3 contractors" 'hey also produce finished goods own wor ers in his own factory" 'here is only one raw material used in ma ing incense stic called raw Aggarbatties" *hashi industries mostly purchase its raw aggabatties from the bang lore because A9: of raw material of aggarbatties is produce in bang lore only" *hashi industries also produce raw aggarbatties" 'he past of coil dust 27 Indu Management Institute, (G.T.U).

Shashi industries
prepares the raw Aggarbatties this paste is an adhesi%e this paste is co%ered upon a thic er stic this co%ered paste is reco%ered with the dust of wood" After co%ering of paste this raw stic are made dry in the sunlight for 3 to ( hours$ and then these raw aggarbatties ta e in to process of ma ing incens(e stic "

'he raw agarbatties are buying from Bangalore while the perfumes purchased from Ameritser$ anoj$ and also utter <radesh" *ome times the perfumes purchased from the western countries li e 4rance$ -ermany$ and *ingapore etc" the pac ing material and bo.es are purchased from the Bombay$ Ahemdabad$ and daman etc" these raw material are in chitras go down and are used according to re&uirement" Shashi products,

Maja

28 Indu Management Institute, (G.T.U).

Shashi industries

Ruturaj,

denim

2; Indu Management Institute, (G.T.U).

Shashi industries

Camay hagzagone,

Others

2A Indu Management Institute, (G.T.U).

Shashi industries

This a"$'e a%% the r$du7ts ;anu9a7ture "< shashi industries in vartej G.I.D.C.

'he shashi industries in%ol%e employee are wor for rapping and pac aging of agarbatties in one department and mo%e the pac aging in cartoon some other department" 'here are large employment create in the society because it is pour hand wor no any technical machinery is necessary" 'he following image of wor ing area of shashi industries"

39 Indu Management Institute, (G.T.U).

Shashi industries

*o the abo%e photo say it is pour mentally process of manufacturing of agarbatties" 'here for human cooperation is most important for the smooth running of the organi/ation"

In shashi industries ha%e two stored department one is general and second is special product stored department" It is %ery nice bounded for the product con%enience from the en%ironment" In %artej premises following are the area of stored department" Finished products 31 Indu Management Institute, (G.T.U).

Shashi industries

1. general stored In a general store raw material are store and eeping systematically manner" 2ach and e%ery item is mar ed and carried a name plat of it" And send the all goods Ahmadabad for e.port as well as out side the region for selling of products" 2. technical stored In shashi industries all the acti%ity based on the hand wor but the essence on agarbatties is through the machinery techni&ues"

32 Indu Management Institute, (G.T.U).

Shashi industries

MEANING, ,uman resource management means to manage the people in proper way" ,uman being is most %aluable assets of the organi/ation" 'herefore$ any of the company recruitment and selection of employee through eminent and e.pert people" Because$ if wrong selection may be create big problem for the organi/ation" 33 Indu Management Institute, (G.T.U).

Shashi industries
Definition:

!,uman resource management in%ol%es the tas of handling the human problem of an organi/ation and it5s de%oted to ac&uiring$ de%eloping$ utili/ation$ and maintaining an efficient wor force"# In short$ we can say that personnel management is based on this sentence$ Mind your man and will mind all other things 2ach an e%ery company has maintain separate ,RM department" !"as"i industries also maintain separate personnel department for the management of human being.

Organization structure of HRM

Managing director
HRM manager

clerk,

Clerk

process uncharged

time keeping

Computer Operator Typist

production supervisor, labors

4rom abo%e chart$ it can be understood that the owners enjoy top authority and then authority flow to bottom" 'he managing director of SHASHI INDUSTRIES is the head of the entire three departments" And the authority flows from the managers" All the major decision is to be ta en by the managing director while the routine decision is to be ta en by the managers" 3( Indu Management Institute, (G.T.U).

Shashi industries
*o$ the shashi industr# in%ol%es many functions regarding the human resource management" 'he following are as under" Recruitment$ selection$ and induction through eminent 3 e.pert staff" 'raining and de%elopment through e.pert and brilliant manager" =ob description" <romotion and transfer policy" <erformance appraisal" <ro%ident fund scheme for employee and employer" -rie%ances handling procedure" +ollecti%e bargaining agreement" 'rade union" <ersonnel record"

Abo%e this all function of ,RM manage by the company through e.pert people in the organi/ation hence the shashi industries running %ery good and smoothly in competiti%e mar et"

3) Indu Management Institute, (G.T.U).

Shashi industries

*i/e of the unit means total in%estment of the firm" ,ow much amount in%ests in business depends upon decided si/e of business organi/ation$ here we are considering only in%estment to measure si/e of the organi/ation" *ome of the limit through according to go%ernment norms and policy pro%ide the criteria for organi/ations as under" *mall scale industries

In this unit the total in%estment in fi.ed and current both up to less then 8) lac s it is called small organi/ation" Medium scale industries

In this unit one whose in%estment in fi.ed and current asset is in range between 8) to 199 lac s its called medium scale organi/ation" ?arge scale industries

In this unit total in%estment is more than 199 lac s it is called large scale" *o abo%e all limit measure the si/e of the unit and we can easily say that shashi industries is total in%estment in unit is more than 1 crores so it is come under the large scale unit as per the abo%e limit of go%ernment for organi/ation" At present sale figure of company is ; crores per annum so according to sales figure we can predict it is large scale unit"

37 Indu Management Institute, (G.T.U).

Shashi industries

Any of the organi/ation time eeping is must for smoothly running" And also the firm is used for disciplinary action for this purpose company eep attends for all company members" And with the help of time eeping owner nows that how much product will be produced in a day" 'his function is also useful to determine the wage of their labors and also help in determine the cost of production" In shashi industries has only one shift in the day" 'he wor ing times of the company from AI99 are to 7I99pm" In between this 1I99 pm to 2I pm lea%es the employee and employer for the lunch brea $ and e%ery day$ ; hours wor ing for the wor ers in a day" And here daily attendance is ta en" 'here is a signature system for employee and card system for officers" ,ere the most of the wor is based on contract$ so this is done by the contracted persons"

38 Indu Management Institute, (G.T.U).

Shashi industries

0ormally the wage means to gi%e something return on wor for employee and employer" 'hey perform his %aluable time for the manufacturing goods and ser%ices for the society" In normal case wage is paid to the employee who prefers blue collar job" 6age usually refers to the hourly rate or daily rate paid to such groups" @n the other hand$ salary normally refers to the wee ly or monthly rates paid to clerical$ administrati%e and pro%isional employees" 'hey are permanent wor ers and old as white collar wor ers" 'he wage and salary gi%e by company based on the &ualification of employer and employee" *uch as manager of the finance department salary is higher than the cler of the company because they under the manager so ultimately the salary will be less than his superior" 'he basic purpose of wage and salary administration is to establish and maintain an e&uitable wage and salary structure" 6age and salary department should be controlled by proper agency" In shashi industries the whole wor of production is done on contract based" 'hey get rupee (9 Gonwards according to their wor " In shashi industries administrati%e officers handled the wage and salary department" 'he following rate of wor pro%ided by the company" 1ns illed employeeF 1)99F2999 *emis illed wor ersF 2999F)999 * illed full wor ers F )999F;999

'hus$ Abo%e se%eral remuneration gi%en to the employee 3 employer" ,ere there is not dearness allowance and also '"A" 3 M"A" they are gi%en the salary to their employee according to their e.perience and s ill"

3; Indu Management Institute, (G.T.U).

Shashi industries

0ow day5s large technology a%ailable li e big machine$ chemicals$ en%ironment and so on" 'herefore company liabilities and also responsibility to pro%ide security as well as safety for employee" It is most important function for company gi%es employee ser%ices and benefits and the main goal of the company ta e this step for moti%ating and encourage employee for getting the benefits of their efficiency" 0ormally any of the company profit depends upon its employees" If employees are satisfied with the facility$ than$ they automatically doing enthusiastically" *o it is %ery necessary to delight the employee because they are the precious assets for the company" Shashi industries also pro%ide the following facility and benefits to the employees" 'hey pro%ided edi$a" %a$i"it#" 'hey gi%e the housin& %a$i"it#" 'hey pro%ide trave"in& a""o'an$e to their employee" @n the time of wor ing any accident happen in the company they pro%ide full e.penses behind the employees" @n time of festi%al they pro%ide the bonus as well as distribute cloths$ gifts$ sweet$ and so on for their employee" +anteen facility ?oan facility 2ntertainment facility

'hus$ the abo%e all the facility and benefits pro%ide by the company for ta e care of its wor ers as well as their employer" And also abo%e facility ma e good relation ships bet ween wor ers and management" Mostly those facilities depend upon company internal policy"

3A Indu Management Institute, (G.T.U).

Shashi industries

F 0ow days after the policy of 1AA1 of liberali/ation$ pri%atali/ation$ and globali/ation the industrial sector are play prominent role play in Indian as wall as international mar et" 'he most of the industries gi%es the large contribution for growth and de%elopment of our nation" 0ormally$ the company is one of the parts of society and e%ery company has to contribute more or less its society" By doing some ind of wor $ they can get the fa%orable response from society" And also people will understand that that the company cares for the public" 6ithout contribution company can5t e.ist for a long period in the mar et" +ontribution of the unit to the to the industry means o%erall production of the aggarbatties and what is the contribution of this products and how it play role in the de%elopment of country and industry" 'his company has made a great contribution in national mar et as well as in international mar et" 'his firm plays an important role in industries de%elopment and growth of nation" In our Indian mar et the shashi industries play prominent role play in fragrance" It is a 3rd largest ran in Indian fragrance mar et" 'his success depends upon &uality of agarbatties as wall as sales ser%ices" 'he company product reaches in each corner of our country through channel of transportation and ad%ertisement" And also they co%ered the confidence of customer through its &uality as well as &uantity and co%ered the whole mar et of fragrance" 'he contribution towards the industries of this firm must be ta en in to account" Because the owner of this firm is a great entrepreneur and strong competitors the company got 3rd ran in o%erall India and there are no any stri e and dispute in the organi/ation" And for this reason company production is gradually increases in day to day business"

(9 Indu Management Institute, (G.T.U).

Shashi industries
Mr. Shashi bhai vadher is also social wor in his personal life so he must ta e care about the society" ,e pro%ide many ser%ices to his society li e$ 'hey pro%ide best &uality Aggarbatties with different ind of perfume" 'hey also pro%ide good employment" 'hey are doing free plantation in Bha%nagar" By e.porting Aggarbatties outside$ it earn foreign currency" 'hat will help in purchasing new foreign technology and increase national income" 'he firm donates in blind school$ near %idhyanagar$ Bha%nagr" 'hey also contribute in mantle school$ in short they totally 1; organi/ation in gi%ing donate for social wor and as a responsibility of social man" ,ome production employeement for uneducated wor ers and specially women as a production of raw aggarbatties" 'he shashi bhai got the national award in 2993"

'hus the shashi industries are most important for society as well as national for de%elopment and growth of the country" *o the abo%e contribution is large for the generation of new employment"

(1 Indu Management Institute, (G.T.U).

Shashi industries

(2 Indu Management Institute, (G.T.U).

Shashi industries
MEANING Mar eting is most important function and part of the management" It is a ey factor of sale of goods and ser%ices" 0othing can be possible without mar eting in any of the business field" 2ach an e%ery organi/ation maintain the mar eting department for long sur%i%al 3durable in modern business time" Basically$ mar eting management is a program for analy/ing planning implement and controlling mutually desired e.change between specific persons" Mar eting management concern with product planning$ de%elopment$ pricing$ pac aging$ selling$ etc" it is a bac born of the company" In shashi industries$ there is a separate mar eting department$ which plays an important role in the Indian fragrance mar et$ the shashi industries currently 3rd ran in o%erall Indian mar et for Aggarbatties and also famous in foreign mar et" 'his success is based on good and speedy mar eting of shashi industries for the product" Organization structure Of marketing,

Managing director,

Marketing management

Assistant

salesman (Local area)

salesman (Outside market)

(3 Indu Management Institute, (G.T.U).

Shashi industries

'he abo%e chart of mar eting department of shashi industries shows the authority and responsibility of mar eting for products" In organi/ation chart in%ol%e authority and responsibility is flow from top to bottom and bottom to top means top le%el in%ol%e gi%e the order and "$tt$; %e'e% is i; %e;ent $rder and (i'e ri(ht 9eed"a78 t$ the t$ %e'e% auth$rit< there9$re the ;ana(in( dire7t$r is a head $9 the ;ar8etin(. The< ta8e the ;a:$r de7isi$n re(ardin( 9$r ;ar8etin( $9 r$du7ts. S$ the 7hart $9 this 9ir; is eas< and understandin(. In currently shashi industries main focus on large mar eting of product through mar et research and now the actual position of product and pro%ide satisfaction and actual re&uirement of customer$ and also &uality of product" 'he shashi industries mar eting in%ol%e following step ta e by the company for mar eting of products" <roduct planning Mar et segmentation <ricing policy Ad%ertisement *ales promotion +hannel of distribution Mar eting research

'herefore shashi industries are prominent role play in Indian fragrance mar et though it5s abo%e mar eting strategy of the organi/ation" In !ri$in& !o"i$# in%ol%e the following different price to be ta en from the customers"

(( Indu Management Institute, (G.T.U).

Shashi industries

Name of the product 4. +. /. .. 0. 3. ,. -. 1. 4*. 44. 4+. 4/. 4.. 40. 43. () Indu Management Institute,

weight
( Gram )

price
( per dozen

Rutura: +* Rutura: ,* Pa'itra +* Pa'itra /* Pa'itra ,* Pa'itra 1* Pa'itra 4-* Pa'itra .** Ma:a +* Ma:a /*

...** 40-.** Chandan ...** Chandan 1*.** Chandan 40-.** Chandan 41*.** Chandan /.*.** Chandan 3/3.**

31!** si%'er a78 4*+.** Ma:a -* +*-.** Ma:a 43* /,+.** Ma:a he2a ($na% ++ ,-.** Deni; +* ,+.** Deni; .* 4/*.** Deni; ,0 ++-.**

(G.T.U).

Shashi industries
4,. 4-. 41. +*. +4. ++. +/. +.. +0. +3. +,. +-. +1. /*. /4. /+. //. /.. /0. /3. /,. (7 Indu Management Institute, (G.T.U). Deni; 40* .43.** Deni; he2a ($na% ++ -+.** Ma:a Dh$$ sti78 4* ++.** R$se R$<a% +* 0,.** R$se R$<a% He(>a ($na% ++ ,-.** R$se R$<a% ,* 4,*.** <es +0 -*.** <es ,0 ++-.** <es he(>a ($na% ++ -0.** @ai ur +0 -*.** @ai ur ,0 ++-.** Ma(net 9%$ra ++ 4...** 7urrent 5 in 1 .0Gsti78H 4+*.** Sunda< t$ Sunda< 7in1 , Gsti78H 4-1.** T$ si2 G3 in 4H 0*3.** su er si2 10.** Tirth +0 0*.** Tirth ,* 4/-.** &%ue "ird he(>a ($na% ++ -*.** A99i%e 4sti78 ,+.** A99i%e he(>a ($na% +0 --.**

Shashi industries
/-. ,* /1. ++ Gu%a" Gu%a" 4/-.** he(>a ($na% -*.**

.*. .4. .+.

Ca;a< 31.** Ca;a< he(>a ($na% ++ ,-.** Ca;a< ($%d +0 /+-.** +*

*o the abo%e all the product manufacturing shashi industries and all the products price is determined on the basis of mar et ser%e and consider the competitors price policy" 'his only possible through mar eting department and mar eting department of shashi industries is %ery well in Indian mar et and the based on good mar eting they got the 3 rd ran in fragrance mar et of India"

(8 Indu Management Institute, (G.T.U).

Shashi industries

*ales promotion is a %ital intergradient of promotion mi." It is sales effort underta en by a business unit to boost sales" It helps in maintain of increasing the sales le%el of operation" 'he purpose of sales promotion is to attract new customers" In order to reward loyal customers and to increase their repurchases rate of occasional user5s promotion acti%ities has specific purpose which are as under" 'o attract new customers 'o now customer about the introduction new policy 'o encourage present customer to buy more

4or increase sales %olumes$ it uses some good criteria for sales <romotion +ompany allows 1) days credit facility and this limit is increasing if necessary" It also gi%es the commission and discount to the consumer" 'he company to maintain contact of the consumer under the promotional acti%ity uses pricing policy" 'hey also show pictures in project" 'hey also gi%e the literature to the consumers and ma e well printing" 'he company for the (; Indu Management Institute, (G.T.U).

Shashi industries
purpose of sales promotion gi%es incenti%es li e reward$ award$ and special discount etc" 4or the purpose of sales promotion shashi industries pro%ides after sales ser%ices publicity and liberal payment terms"

(A Indu Management Institute, (G.T.U).

Shashi industries

INTRODUCTION

4inance is the blood of the business" #4inance Management is that managerial acti%ity which is concerned with the planning and controlling of the firms financial resources"# 4inance management is the most important acti%ity of the firm and it means that the firm secures capital$ if needs and employees it" 4inance management is mainly concerned with raising fund in the suitable manner using the funds as profitably as possible$ planning future operations and controlling current performances and future de%elopments through financial accounting$ cost accounting$ budgeting and other functions" 'he 4inance and Accounts Department of shashi industries plant is located in the Administration Building$ which is situated outside the <lant factory gate" 'he 4inance 3 Accounts C4 3 AD Department is a ser%ice department and its name function is to coFordinate the financial acti%ities at <lant *ite" 'he 4 3 A department maintain the records as re&uired under %arious statute and get the same audited by *tatutory Auditors under the functional super%ision and guidance of shashi industries at Bhavnagar.

)9 Indu Management Institute, (G.T.U).

Shashi industries

@rgani/ation structure means frame wor of management" 2ach an e%ery department has its own organi/ation structure" 6ith the help of organi/ation any one can no that how the company is functioning" 'he structure of organi/ation is based on the si/e of unit weather it is small$ medium$ large etc" 'he organi/ation of finance department of shashi industries is graphically as follow Managing director

Financial manager

Computer Operator

account

cashier

Typist

assistant

'he main function of finance department is to manage funds in efficient and effecti%e manner" And also account department is maintaining the accounting record of transaction regularly in systematic manner" 'he shashi industries ha%e well sound organi/ation and accounting department )1 Indu Management Institute, (G.T.U).

Shashi industries
for manage the finance in the organi/ation" 6e can easily understand because of the %ery clear cut organi/ation"

+apital structure ordinary implied the proposition of debt and e&uity in the capital of the company "'he term consists of two separate" 'he capital refers to long proposition of debt and e&uity"
Capita i!ati"n

means$ it is a total amount of all security including long

term debt$ common and preferred stoc and other word it is a financial planning$ there are three type of capitali/ation (ver )a!ita"i*ation + In this type the boo %alue is more than the real %alue" It is found when capital in%ested in the unit is more that the earning" 'his type of situation is undesirable" Under )a!ita"i*ation + In this type the boo %alue is less than the real %alue" It is found when capital in%ested in the unit is less than the earning" 'his type of situation is desirable" Rea" )a!ita"i*ation + In this condition both boo %alue and the real %alue are e&ual" It is recei%ed when in%estment in the unit and the earnings are same" 'his is neutral situation" *ince we now that$ Shashi industries are the partnership firm$ it neither collects the share capital nor debenture capital$ but it can collect the )2 Indu Management Institute, (G.T.U).

Shashi industries
long term borrowing from ban s and other than ban s" 0ow rest part is the &uestion of capitali/ation$ there are abo%e three types of capitali/ation we already show abo%e

Capita stru#ture

means# it is the permanent finance of the firm

represented by long term debt$ preferred stoc and net worth# in other word it is a mi.ture of debt and e&uity in a firms" 'he capital structure of company may be the sums of owner5s capital e"g" share capital$ surplus and borrowed capital$ debenture etc" and all company ha%e its own capital structure as the source of funds are different in all company" +apital structure of shashi industries )3 Indu Management Institute, (G.T.U). *tarting in%estment +urrant in%estment <artners capitals Borrowed capital +urrent assets Ban @"D ?oan from *B* *ales turn o%er 2.penses +urrent liabilities 2)$999"99 27$(3$)27"99 82$1)$383"(3 89$38$;;3")1 2$19$37$;73"83 2$11$AA3";9 39$99$999"99 ($;;$1($1AA"28 )$)7$22$31("9A 1$79$8($813"31

Shashi industries

'he planning means deciding in ad%ance what is to be done$ i"e"J plan is projected course of action" 4inance department also need planning" 4inancial planning is carried on for the determination of a financial re&uirement for a specified period that may arise in future" 'his planning is done by eeping in %iew the past as well as present and also future"

As far as shashi industries is concerned$ there are three different types of planning based on the time periodF *hort term planningI 'his type of planning is done by eeping in %iew cash$ sales$ purchase$ use of funds$ and preparation of cash flow statements etc"'he duration of short term plan is generally for one year" Medium term planningI In this$ company ta es decisions regarding the circulating capital i"e"J the wor ing capital cycle to operate the business and current assets of the company" 'he time limit for medium term planning is fi%e years" ?ong term planningI In this$ plans about e.pansion$ moderni/ation$ technological change etc"are done" 'he duration of this is fi%e to ten years" In shashi industries use all techni&ues of finance" 'he industries also use the ban facilities to managing its finance" 6hene%er the shashi industries re&uire the money$ they use the finance according to their re&uirement it is

)( Indu Management Institute, (G.T.U).

Shashi industries
%ery clear that if the shashi industries got the 3rd ran in manufacturing of &uality incense stic s their management of finance may be %ery good"

6or ing capital management is concerned with the problems that arise in attempting to manage the current assets$ the current liabilities and the interFrelationship that e.ist between them" 'he term current assets refers to those assets which in ordinary course of business can be or will be turned into cash within one year without undergoing a diminution in %alue and without disrupting the operations of the firm" 'he major current assets are cash$ mar et recei%ables$ security and in%entory" +urrent liabilities are those liabilities$ which are intended at their inception to be paid in the ordinary course of business" 'he basic current liabilities are accounts payables$ bills payable$ ban o%er draft and outstanding e.penses" 'he firm current assets and current liabilities in such a way that a satisfactory le%el of wor ing capital management" Working capital cycle,

)) Indu Management Institute, (G.T.U).

Shashi industries

Cash

Raw Material

Debtors

Work in
progress

Finished goods

'he wor ing capital management at shashi industries is according to the standard" 'he company has enough current assets to pay of its current liabilities" 'he company pro%ides credit for period of 1) day to its customers" Most of the payment is recei%ed in time and so it does not creates any problem for the company" 'he company has planed the wor ing capital in such a way that it does ha%e to face any problem regarding the wor ing capital management"

)7 Indu Management Institute, (G.T.U).

Shashi industries

Fixed assets In shashi industries they also conscious about the assets" But in these industries$ fi.ed assets don5t re&uire more and more of fi.ed assets ha%e been purchased in the past" *o there is no problem regarding fi.ed assets" 'he fi.ed assets of shashi industries are around Rs$ 81$ 11$)3("9)" Capital budgeting, +apital budgeting decision pertains to fi.ed or longFterm assets" In other word$ the system of capital budgeting is employed to e%aluate e.penditure decision$ which in%ol%e current outlay but are li ely to produce benefits o%er a period of time longer than one year" 'hese benefits may be either in form of increased re%enue of reduced costs" +apital budgeting means ma ing capital in%estment decision" +apital budgeting is concerned with long term projects" 'he capital budgeting is use full in selecting the project" 6hich gi%es more profit and full fills all conditions$ the e.penditure don to purchase fi.ed assets is called )8 Indu Management Institute, (G.T.U).

Shashi industries
as capital e.penditure" 'he e.penses which are done daily are called re%enue e.penditure" In financial decision ma ing capital budgeting is %ery important" +apital budgeting may be used for of an asset$ e.pansion program$ di%ersification$ and moderni/ation$ or for research and de%elopment" Shashi industries also doing its capital budgeting" *hashi industries ha%e started commercial reduction in 1A87J the distribution of di%idend is progressi%ely for 7 years in shashi industries"

); Indu Management Institute, (G.T.U).

Shashi industries

MEANING Recei%able are a direct result of credit sales" +redit sales is resorted by a firm to push up its sales which ultimately result in pushing up the profit earned by the firm" At the same time$ selling goods on credit result in bloc ing of funds in account recei%able" Additional funds are re&uired for the operation need of the business which in%ol%e e.tra course in terms of interest" Moreo%er$ increase in recei%able also increases chance of bad debts" 'hus creation of account recei%able is beneficial as well as dangerous" 'he finance manager has to follow a policy which uses a cash funds as an economically as possible" In e.tending recei%able without ad%ersely affecting the chance of increasing sales and ma ing more profits" Management of account recei%able may be defined as the process of decision relating to in%estment of fund in these assets which will result in ma.imi/ation the o%erall return on the in%estment of the firm" 'hus$ the objecti%e Re$eivab"e ana&e ent is to promote sales and profit until that point is reached where the return on in%estment in further funding of recei%able is less than the cost of funds raised to finance that additional credit" A basic strategy to reduce the operation cash re&uirement of a firm is to accelerate the collection of recei%able so as to reduce the a%erage collection period" 'he term recei%able is defined as debt owned to the firm ma es ordinary sales of goods or ser%ices in the ordinary course of business" Recei%able management is also called Trade $redit ana&e ent. 'hus account recei%able represent an e.tension of credit to customers allowing them a reasonable period of time in which to pay for the goods recei%ed" It is one of the essential parts of wor ing capita"

)A Indu Management Institute, (G.T.U).

Shashi industries

'o objecti%e of recei%able management is coordination between the manager who gi%e credit and those who collect the credit 3 financial department which is reasonable for collecting the credit so that mar eting manager in order to increase the sale should settle the target 3 policy of credit sales and finance manager has to decide the term of credit and collection period" If the collection is conser%ati%e the firm may does %aluable sales and if problem may arise due to li&uidity and increase in bad debts" 'he frame wor of decision is to secure a trade off between the costs and benefits of the measurable effects on the sales %olumes capital cost$ due to change in account recei%ables$ collection costs$ bad debts 3 so on" 'he alternati%e will be selected when the benefits e.ceed the costs"

79 Indu Management Institute, (G.T.U).

Shashi industries

0ow days each an e%ery company credit sale for increasing more a more customer" Because in mar et %ery high competition for same product line manufacturing product for e.ample in shashi industries produce maja and denim but whole seller purchased these product they pro%ide credit sales as well as large marine of profit compare to same product manufacturing unit of aggarbatties" ,ence purpose of recei%able is directly connected with objecti%e of ma ing credit sales" 'he objecti%e credit sales are as follow" Achieving growth in sales, If firm firm sa"e on $redit goods to his whole seller as well as retailer$ because most of the cash payment immediately not possible but after some of the time they gi%e the payment" In shashi industries the limit of credit sale period is 1) days$ if o%er these limit they can ta e action$ such as interest on late period on cash" Increasing profit, 'he company sale on credit goods ultimately increase the total sale of goods such cash as well as credit and the automatically increasing sale turn o%er of the company and also gradually increase profit margin of the company" Because compare to cash sale higher credit sale" Meeting competitions, A firm may ha%e to resort to granting of credit facility to its customers because of similar$ facility being granted by the competing firms to a%oid the lose of sales from customers who would buy elsewhere if they did not recei%e the e.pected credit"

71 Indu Management Institute, (G.T.U).

Shashi industries
'he o%erall objecti%e of committing funds to account recei%able is to generate the large flow of operating re%enue and hen profits then what would be achie%ed in the absence of no such commitment"

'he collection of recei%able sale of credit maintaining cost is also most important determinant of e.penses of a company" Because 199 : credit collection cant possible$ some of the money not recei%ed by the company its called bad debts" 'he cost with respect to maintenance of recei%able can be identified as follows" Capital cost,

Maintenance of account recei%able result in bloc ing of firms financially resource in them" 'his is because there is time leg between sales of goods to customers and the payment by them" 'he firm has therefore to arrange for additional funds to meets its own obligations$ such as payment to employees$ supplier of raw material etc" while waiting for payments from its customers" Additional funds may either be raised from outside or out of profits retained in the business" In both the cases$ the firm incurs a cost" In the former cash the firm has to pay interest to the outsider" 6hile in the later case$ there is an opportunity cost to the firm" Administrative cost,

'he firm has to incur additional administrati%e cost for maintaining account recei%able in the form of salaries to the staff ept for maintaining accounting record relating to customers$ cost of conducting in%esting regarding potential credit customer to determined their credit worthiness etc" Collection cost,

'he shahsi industry has to incur cost for collecting the payments from its credit customers" *ometimes$ additional steps may ha%e to be ta en to reco%er the money from defaulting customers" 72 Indu Management Institute, (G.T.U).

Shashi industries
Defaulting cost,

*ometimes after$ ma ing all serious efforts to collect money from its defaulting credit customers" 'he firm may not be able to reco%ered the o%er dues because of the una%ailable of the customers" *uch debts are treated as bad debt and ha%e to written off since they can5t be reali/ed"

'he si/e of account recei%able is determined by number of factors and also the turn o%er of the company transaction of goods and ser%ices" *ome of the important factors are as follows$ A. Level of sales, 'his is the most important factor in determined the si/e of account recei%able" -enerally in some industries$ a firm ha%ing a large %olume of sales$ sale le%el can also be used for forecasting change in account recei%able" 4or e.ample$ if a firm predicts that there will increase of 29 3 in its credit sales for the ne.t period$ it can be e.pected that there will also be 29: increase in the le%el of recei%ables" B. credit policies, 'he term credit policy refers to that decision %ariable that influences the amount of trade credit i"e" the in%estment in recei%ables" 'his %ariable includes the &uantity of trade account to be accepted$ the length of credit period to be e.tended$ the cash discount to be gi%en and any special term to be e.tended$ the cash discount to be gi%en and any special term to be offered depending upon particular circumstances of the firm and customers" 'he firms credit policy as a mater of fact$ determines the amount of ris the firm is willing to underta e in its sales acti%ities" If a firm has to lenient or a relati%ely credit policy$ it will e.periences a higher le%el of recei%able as compared at a firm with more rigid or stringent credit policy" 'his is because of the second reason"

73 Indu Management Institute, (G.T.U).

Shashi industries
A lenient credit policy encourages e%en the financially strong customer to ma e delays in payment resulting in increase the si/e of account recei%able" ?enient credit policy will result in greater default payment by financially wea customers thus resulting in increasing the si/e of recei%ables"

C. term of trade, 'he si/e of recei%able is also affected by term of trade offered by the firm$ 'he 2 important components of the credit terms such as $redit !eriod and $ash dis$ount" 'hus$ abo%e three factors affecting crucially important in unit$ based on these abo%e factor shashi industries increase more its e.pand in mar et for gi%en credit sale and collect these money though cash discount for early time"

7( Indu Management Institute, (G.T.U).

Shashi industries

Besides establishment credit standard$ a firm should de%elop procedure for e%aluating credit applications" 'he second$ aspect of credit policy of affirm is credit analyses and in%estigation" *econd basic step in%ol%e credit in%estigation process" 1. obtaining the credit information, 'he first step in the credit analyses is obtaining the credit information on which to base of the e%aluation of a customer" 'he sources of information broadly spea ing are C1D internal C2D e.ternal" 0ormally$ firm re&uire their customer to fill %arious form and documents gi%en details about financially operation" 'hey are also re&uired to furnish trade references with which the firm can ha%e contact to judge the suitability of customers for credit" 'he second source credit information is e.ternal" 'he a%ailability of information from the source to assess the credit worthiness of the customers depends upon the de%elopment of institution facility and industry practice" 2. Financial statement, @ne e.ternal source of credit information is the published financial statement" 'hat is balance sheet and profit and loss account" 'hey now light on applicant5s financial stability$ li&uidity$ profitability$ and debt capacity" 7) Indu Management Institute, (G.T.U).

Shashi industries
3. Bank reference , Another useful source of credit information is the ban of the firm which is contemporary the e.tension of credit" 'he modus operandi here is there the firm ban er collects the necessary information from the applicant5s ban "

4. Trade Reference, 'hese are yet another e.ternal source of information" 'his reference to the collection of information from firm with whom the applicants ha%e dealing and who on the basis of their e.perience would for the applicant"

5. Analyses of credit information,

@nes the credit information has been collected from different sources$ it should be analy/ed to determined the credit worthiness of the applicants" Although there is no established procedure to analy/e the credit information$ the firm should de%ise one to suit its need" 'he analyses should co%er two aspects$ 1. Qualitative, 2. Quantitative,

6. Credit sales, 'he second di%ision area in account recei%able management is the credit terms" After the credit standard ha%e been established and credit 77 Indu Management Institute, (G.T.U).

Shashi industries
worthiness of the customer has been assessed$ the management of affirm must determined the terms and condition on which trade credit will be made a%ailable" 'he stipulations under which goods are sold on credit are referred to as credit terms" 'his relates to the repayment of the amount under the credit sales thus$ credit term specifies the repayment terms of recei%ables" 7. Collection efforts, 'he firm should follow a well laid down collection policy and procedure to collect dues from its customers" 6hen the normal credit period granted to customers is o%er$ and he has not made the payment$ the firm should send polite letters to him reminding him account his o%erdue" If the customer does not respond$ the firm may send progressi%ely strong worded followed by telephone$ telegram and personal %ast of the firms representati%es" If the payment is still not made$ the firm may initiate a legal action against the customers"

'he financial management should consider the following four factors which control the recei%able management cost at a minimum point" 1. deciding acceptable level of risk: 'he first consideration in this regard is to decide to whom goods are to be sold bearing in mind the ris in%ol%ed price credit e.tension in%ol%e cost li e bad debts loses$ production and selling cost$ administrati%e cost$ cash discount and opportunity cost" Because e%ery sales transaction caries ris element the financial management should consider the credit capacity of e%ery customer before allowing any credit" +apacity is subjecti%e judgment but fi%e #c$s o% credit$ 4H Chara7ter. +H Ca a7it<. /H Ca ita%. .H C$%%atera%. 0H C$nditi$n. 2. Term of credit sales, 78 Indu Management Institute, (G.T.U).

Shashi industries
'he e%ery company gi%es the credit sale on some systematic inn manner" ,a%ing decided sale to customer$ a company has ne.t to decided on credit terms and le%el of discount" 'he credit problem is just li e an in%estment problem" 'he e.tension of credit represents an in%estment ha%ing some cost of capital" it will increase the sale of the organi/ation resulting in larger profit" 3, credit collection policy, 'he shashi industries collect credit sale amount from customer in minimum bad debts" It5s for they gi%en 1) days credit period for customer" 'he main function is collecting the amount early as possible in minimum losses" It needs following a sound and strict collection policy to eep the bad debt losses at the minimum" A certain proportion of debts will run in to bad inspire of the best efforts" *o the company must pro%ide for reser%e for bad debt" 1sually ): to 8: of sundry debtors are pro%ided by the companies for these purposes"

7; Indu Management Institute, (G.T.U).

Shashi industries

'he literature re%iew means past or historical data of the company" 'he shashi industries was %ery good industries since 1AA( because it5s become a partner ship firm" After the company gradually increase his performance and today the got 3rd ran in manufacturing agarbatties" *o$ shashi industries in%ol%e many student as well as employer wor ing" 'hey say if shashi do the efficiency effort in debt collection from the customer or buyer they will become 1 st ran in sale turn of fragrance mar et" 'here for e%ery senior and wor ers of the company as well as customer sur%ey says shashi manufacturing good &uality of aggarbatties in the Indian mar et" 'hus according to my li%e mar et sur%ey also says the performance of shashi industries for manufacturing good &uality and &uantity of aggarbatties in the Indian mar et"

7A Indu Management Institute, (G.T.U).

Shashi industries

Meaning Research is a recogni/e process" Research is an analy/ing process of factor$ which affects the business and their acti%ities" In this research we can be included many factors li e debtors ratio$ debtors turn o%er ratio" Any of the company for efficient debt collection period is must for smooth running" 2%ery company gi%e goods and ser%ices on credit sale because increase sale turno%er" *o the company determined debt collection policy based on research of mar et condition of debtors or buyers as well as competitors policy" Research is %ery important process for the in%estor because without which thee are not want to ta e any ris of their money" <rofit is a mean main factor for the a%erment of company5s position" Debt e&uity ratio is also one of the most important factors because if the more part of capital rise by the borrowed capital then the cost of capital become %ery high and amount returned at the matured date of time" 'he interest rate is %ery higher then the di%idend paid on e&uity share" E%%i$ien$# in debt $o""e$tion is also most important factor of the research because based on research firm can understand real position and present scenario as well as consumer con%enience how to they buy in easy way" 'he cash collection of any company through some of the systematic in manner because they main goal is 199:credit sale collection" 'herefore they adopt many schemes such as cash discount for early pay money"

89 Indu Management Institute, (G.T.U).

Shashi industries

Problem definition:

,ow to now which medium of ad%ertising is helping the company the mostK ,ow to now about the e%%i$ien$# in debt $o""e$tion !eriod through research of customer$ whole seller as well as *hashi industriesK customer who has purchased from

Management Decision Problem:

,ow to increase the mar et sale turn o%er of shashi products in the India as well as outsideK

Marketing Research Problem:

6hich promotional tools should be used$ to get ma.imum response from customers for shashi industriesK

81 Indu Management Institute, (G.T.U).

Shashi industries

'he purpose of the research is to disco%er answers to &uestions through the application of scientific procedures" 'he main aim of research is to find out the truth which is hidden and which has not been disco%ered as yet" 'hough each research study has its own specific purpose$ we may thin of research objecti%es as falling into a number of following broad groupingsI 'o gain familiarity with a phenomenon or to achie%e insights into it" C2.ploratory or formulate researchD" 'o portray accurately the characteristics of a particular indi%idual$ or a group" CDescripti%e researchD" RESERCH APPROCH, 'he research approach was the sur&e' met"od" 'he data was gathered by personally approaching the distributors and inter%iewing them" situation

82 Indu Management Institute, (G.T.U).

Shashi industries
'he *tri e rate was high$ e.cept few who did not want to gi%e the information" 'he Response biasness was a%erage$ as some were honestly gi%ing information and some halfFheartedly"

RESERCH INSTRUMENT 'he research instrument selected is Luestionnaires" Luestionnaires were prepared$ for inter%iewing the Distributors" Luestionnaire DesignI 4or Distributors 'ype of &uestions included is @pen ended &uestions$ as more of the mar et information can be obtained more by discussion and not by close ended &uestions" 0umber of &uestions was 17 &uestions for customerJ the &uestionnaire was ept comprehensi%e to get the complete idea about the mar et conditions"

Sample design 'he *ample of the research was all the Distributors in Bha%nagar$ to now the mar et conditions for the *hashi products" 4ew limitations ha%e affected the sur%ey" 'he *ample frame is the Bha%nagar city" 83 Indu Management Institute, (G.T.U).

Shashi industries

'he *ample *i/e the information gathered is of more than fi%e distributors of *hashi co%ering whole Bha%nagar" 'he *ampling Method is the 0onFprobability sample" 'he sample members are fi.ed and are of same category" 'his type of sampling method can be said to be a Luota *ample"

8( Indu Management Institute, (G.T.U).

Shashi industries

'here are basically two types of data in research$ <rimary Data and *econdary Data"
[ 1 ] Primary Data:

'he primary data are those data which are collected afresh and for the first time$ and thus happened to be original" 4or this research the primary data are collected. Collection of Primary Data:

6e collect primary data during the course of doing e.periments in an e.perimental research" But in case of descripti%e research or sample sur%ey the primary data are collected through obser%ation or through direct communication with the respondents or through personal inter%iews" It means there are se%eral methods of data collection which are gi%en in the following chart"

8) Indu Management Institute, (G.T.U).

Shashi industries
F$r ;< resear7h ?$r8 the a r$ riate ;eth$d is Iuesti$nnaire.

Data Collection through Questionnaire: 'his method of data collection is &uite popular" It is

being adopted by pri%ate indi%iduals$ research wor ers$ pri%ate and public organi/ations and e%en by go%ernments" In this method a &uestionnaire is sent to the persons with a re&uest to answer the &uestions and return the &uestionnaire" A &uestionnaire consists of a number of a &uestions printed or typed in a definite order on a form or set of a form" [ 2 ] Secondary Data: 'he secondary data are those data which ha%e already been collected by someone else and which ha%e already passed through statistical process"

Collection of Secondary data:

*econdary data means the data which are already a%ailable" 6hen the researcher uses the secondary data then he has to loo into %arious sources from where he can obtain them" *econdary data may either published or unpublished data"

87 Indu Management Institute, (G.T.U).

Shashi industries

'his project report is based on research study" *ome of the major need and significant of the project are as under" 'he need of project report is to now the actual performance as well as practical training of industries to now the li%e wor ing in the organi/ation" 'he major significant of the project report is as under$ 'his project report is useful for the student to understand the concept of debt collection period of management and also pro%ide the basic nowledge that how the actual research is to be carried out" In any type of business acti%ities society or social culture play a %ital role" *o this project also helps to company to de%elop the ser%ices of the unit to pro%ide batter ser%ices to the customer or society" 'he research base project also helps the company to understand the continuous debtors and customers payment system and respond how to they prefer debt payment period"

88 Indu Management Institute, (G.T.U).

Shashi industries
'he project report is related to finance so that it is also important for company to maintain current ratio of the company" 'he company also nows the how much sale on credit in the mar et" It is good for the organi/ationK 'hey now the customer$ retailer and whole seller respond through project report of the research study"

GEOGRAPHICAL LOCATION:

'he project was conducted in only Bha%nagar +ity$ so findings of the project is %alid only for Bha%nagar city" SAMPLE SIZE: Due to considering time constraint the sample si/e was restricted$ so the finding may not gi%e a %ery accurate result( SAMPLING TECHNIQUES:

Due to con%enience$ I used nonFprobability judgment sampling techni&ue" *o sample may not represent parameters of whole population" I

8; Indu Management Institute, (G.T.U).

Shashi industries

8A Indu Management Institute, (G.T.U).

Shashi industries

;9 Indu Management Institute, (G.T.U).

Shashi industries

'he study of accounting is not restricted to recording of business transactions in boo s of accounts and preparing necessary accounts but to analy/e and interpret the financial health of the enterprise" Analysis of financial statements re%eals the underlying significance of the items composed in them" Analysis brea s down the comple. set of facts and figures in to simple elements" Interpretation is the ne.t step" It consists in e.plaining the real significance of these statements" 'hus$ the analysis of financial statement has to be underta en to suit the purpose for which it is re&uired" Analysis of financial statements is underta en with a %ariety of objecti%es li eI Determination of the health of the business enterprise" =udging the sol%ency of the enterprise" Management can measure the operational efficiency of the @rgani/ation" 'o now the debt collection ratio through statistically" Many companies are interested in calculating ratio analysis$ for that personal use and they are use number"

;1 Indu Management Institute, (G.T.U).

Shashi industries
Management of the company would be interested in e%ery aspect of the financial analyses because they ha%e responsibility to set that the resources of the firm are used more effecti%ely and efficiently" 'he shashi industries analyses of e%%icient de)t co**ection +eriod for the customer because if the customer pay in time of payment it is good for the smooth running of the org$ but when some of the customer retailer wholesaler can not gi%e the payment of company at that time org$ fluctuate his management" *o the e%ery company has must analyses for the debt collection as well as sale on credit goods and ser%ices recei%e for made time limit of debt collection determined" 'he shashi industries gi%e the 1) days period for sale on credit payment" if$ any debtors can not gi%e in time payment they can ta e legally action against customers as well as whole seller" DEBTOR RATIO:

'he ratio shows the number of days ta en to collect the dues of credit sales" It shows the efficiency or otherwise of the collection policy of the enterprise" 'he ratio is computed by di%iding the amount of debtors and bills recei%able by the a%erage daily sales" 'he a%erage daily sale is obtained by di%iding the total annual sales by 37)"

De)tor,s ratio

Debtor M Bills recei%able A%erage daily *ales 19278A7)";A (2(1917("9) 22 DA.!

. 37)
. 37)

.ear /001-02

N -

;2 Indu Management Institute, (G.T.U).

Shashi industries .ear /002-03 N 113A8A2A"7; (;;1(1AA"28 24 da's

. 37)

;3 Indu Management Institute, (G.T.U).

Shashi industries
YEAR DAYS 2008-09 85
Dabtor's Ratio

2007-08 88

88 87 Days 86 85 84 83 85
2008-09 2007-08

88

Years

Inter+retation:4or the s"as"i industries the Debtor ratio was ;; days in the year 2998F9; and ;) in the year 299;F9A" *o the ratio is decrease compare to past year" 'herefore the lower this ratio the more satisfactory position it shows" It suggests that the credit and collection policy is good"

DEBTOR TURNOVER RATIO) 0et credit sales consist of gross credit sales minus returns" If any the analysis of the debtor turno%er ratios supplements the information regarding the li&uidity of one item of current assets of the firm" 'he ratio measures$ how rapidly debts are collected" A high ratio is indicati%e of shorter timeFleg between credit sales and cash collection" A law ratio shows that debts are not being collected rapidly" ;( Indu Management Institute, (G.T.U).

Shashi industries
De)tor,s 5urno&er Ratio -

Net sa*es666666 De)tors 7 8i**s Recei&a)*e

.ear /001-02 N .ear /002-03 -

(2(1917("9) 19278A7)";A
9(:; times (;;1(1AA"28 113A8A2A"7; 9(/2 times<
2008-09 4.28
Debtor's Turnover ratio

yEAR Times

2007-08 4.13

4.3 4.25 4.2 4.15 4.1 4.05

Times

4.28

4.13 2008-09 Years 2007-08

;) Indu Management Institute, (G.T.U).

Shashi industries Inter+retation: 4or the s"as"i industries the Debtor turn o%er ratio was ("2; times in the year 299;F9A and the lower this ratio the more satisfactory position it shows" It suggests that the credit and collection policy is good"

=urrent Ratio
'he current ratio is a widely used indicator of a company5s ability to pay its debts in the short term" It shows the amount of current assets a company has per rupee of current liabilities" +urrent Ratio N 7 N H2AR 299;F9A 7

+urrent assets +urrent ?iabilities 1$ A1$ 28$87)"3( 1$ ;8$ (8$778"93 1"92I1 2$ 19$ 37$;73";7 2$ 99$ 8($813"31 7 1.5081

H2AR 2998F9A

Year Ratio

2008-09 1.05

2007-08 1.02

;7 Indu Management Institute, (G.T.U).

Shashi industries
urrent Ratio

1.06 1.04 1.02 1

1.05 1.02

2008-09
Years

2007-08

4or the s"as"i industries the ratio was 1"9(8AI 1 in the year 299;F9A and which is lower than the standard ratio i"e"$ 2I1" 'he current ratio indicates the short term assets the firm posses in order to meet its current liabilities" 'he current ratio of the firm measures the short term financial strength which shows an uncomfortable debt collection position"

;8 Indu Management Institute, (G.T.U).

Shashi industries

1" 'he shashi industries are collect the debt from the buyers in ;) days in pre%ious year based on abo%e analyses" But its create many bad debt$ so currently company ept debt collection period is 1) days for debtors" And the collect 199: debt effort from the buyers"

2" As per concern brand awareness most of respondents are aware of shashi products" 3" Regarding to recall in the mind of respondents highest le%el relate to shashi products in the mar et" (" Regarding to recall le%el is depend on so many factors li e ad%ertisement$ &uality$ pac ing$ price$ a%ailability$ ser%ice etc" from that &uality and ser%ice both factors are impact on respondents into buying and recall in the mind" )" Mostly respondents are purchased agarbatties for pleasure of god"

7" Majority of respondents are purchased for own use" 8" 6hen the respondents are purchased the agarbatties at that time preferred mostly shashi products such as maja 3denim and others"

;" Many respondents are not to buy aggarbatties own decision" At that time influencer are present li e mostly whole seller and retailer$ and others say friends$ Brahman etc" ;; Indu Management Institute, (G.T.U).

Shashi industries
A" 'he reason for the customers opting to ma e has purchased from the specific retail outlet ha%e credit facility and nearness to site"

4rom the findings$ the following recommendations are being made to Bha%anagar to get optimum benefit by Bha%nagar city" If$ company increase his debt collection period so the sales can be increases" *hashi industries should establish in e%ery city for his own shopping mall for sale only aggarbatties" 'he company should gi%e the discount if the debtors pay early payment of credit sale" shashi industries enjoys the first preference in the mind of people of Bha%nagar and to sustain this position in future the company has to do proper ad%ertisements and maintain good relation with customers" *ome more products which are needed for the pleasure of the god 3 maintaining the range of the a%ailable products should be increased" 'he Bha%nagar will face a close competition from Big Ba/aar and up coming retail malls and retail malls which are e.isting from other malls of different business groups$ so the shashi products should also concentrate on middle class of peoples and put some product of lower price so that they will also preferred shashi products for the shopping than other stores" ;A Indu Management Institute, (G.T.U). nowing the customer satisfaction le%el from the customer$ retailer as well as while seller of

Shashi industries

All the financial transaction related to ban are made on regular basis so that the company can get fund where%er re&uire"

I had a great e.perience in %isiting SHASHI INDUSTRIES Pvt".. $td. at VARTEJ% -"I"D"+""" It is really a progressi%e company" @n seeing its production$ it is tremendous de%elopment for any new companyJ from all points of %iew is perfect in its wor of SHASHI INDUSTRIES" It employees around 8) wor ers$ so from social point of %iew$ it increases wor ers esteems by gi%ing them earnings" 'he brand name &SHASHI INDUSTRIES' is now becoming house hold because it is %ery easy to remember and its product &uality cannot forget the name SHASHI INDUSTRIES" All employees and management wor s together without any conflict and with dull responsibility" And I gi%e my best wishes to SHASHI
INDUSTRIES

to achie%e more and more success and to become world famous"

'he *hashi industries maintaining finance department and ,"R" department and also mar eting department as per the company re&uirement" It is large scale industries and they got the 3 rd ran in fragrance mar et of India" In Bha%nagar unit of shashi manufacturing all item mostly reach the Ahemdabad and than$ e.port in different region such as Bihar$ Rajasthan and so on" In simply shashi industries create large employment because most of the wor based on hand there are not re&uire any machinery" *o it is beneficial for the society as well as our country de%elopment" A9 Indu Management Institute, (G.T.U).

Shashi industries

:
1D

9e6site8

....google. om ....in ensesti /indi". om

2D :oo/s

<hilip Eotler$ !Mar eting Management# 11'h edition Ramanuj Majumdar$ !<roduct Management in India# E Ashwathappa$ !,uman Resource and <ersonnel Management# 3rd 2dition"
Resear7h Meth$d$%$(< "< C. R. K T!ARI

Any thing happen in the world

A1 Indu Management Institute, (G.T.U).

Shashi industries

First happen in the mind of man.

Thanks
<rofit 3 loss AOc for the year ended 299;F9A
<articulars
Incomes Sa%es C%$sin( st$78 O inin( st$78 Other in7$;e

Amount
.!--!4.!411.+, ,*!-3!*4-.** /.!,/0.** 4!04!/40.** 5,"#,$",%"7."% 0,!/4!4-0.** /4!1+!4*/.4. +,!-3!34..1, +-!10!.,1.+0 -!3.!/3-.03 .!+*!***.** -!*/!4-3.** /!-1!+1!/,,.4, /!-1!+1!/,,.4, 5,5",%%,&1'.#( .!3/!10/.0/ 5,"#,$",%"7."%

E2 enditure
O inin( st$78 Dire7t e2 enses Ad;inistrati'e e2 enses Se%%in( J distri"uti$n e2 enses Finan7ia% e2 enses Partners a<;ent De re7iati$n P$r

<rofit

A2 Indu Management Institute, (G.T.U).

Shashi industries

Balance *heet end of the year 299;F9A

<articulars
A3 Indu Management Institute, (G.T.U).

Amount

Amount

Shashi industries
S$ur7es $9 9und
artners 7a ita% ,!+4!0/!/,/../ 0-!,1!.++.*. 43!++!.40.**

?oan funds
Se7ured %$an Unse7ured %$an ,*!/,!--/.04 1,'7,17,%1#.'7 ,4!44!0/..*0 +3!./!0+3.**

Application of funds
Fi2ed assets In'est;ents

+urrent assets$ loans and ad%ances

In'ent$ries Sundr< de"t$rs Cash and &an8 ,*!-3!*4-.** 4!4/!1,!1+1.344!+*!1-3..4.!/4!1+1.0, %,1#,&",$"&.7& +!44!11/.-* /!+/!+-3.** 4!10!/1!.//.04 1,"#,7',71&.&1

?oans and ad%ances ?essI current liabilities Pr$'isi$ns *undry debtors

.1!3+!40*..+ 1,'7,17,%1#.'7

:> agarbattiesK

6hich factors are you consider while purchasing an <rice PPPPPP Luality PPPPPP PPPP Demand PPPPPP 4ragrance PPPPPP credit sale PPPPP *chemes PPPPPP

/> Do your decision is affected by new introduction or schemeK

A( Indu Management Institute, (G.T.U).

Shashi industries
;> 9> &uantityK PPP 4> PPPP ?> 4rom where do you purchase itK <ro%ision store PPPPPP 0ear by shop PPPPPP 1> your purchase decisionK 'ele%ision PPPPPPRadio PPPPPP 0ewspaper PPPPPP 2> 3> sameK 4riendsPPPPPP PPPPPP Radio PPPPPP :0> ::> PPPPPP :/> ,ow much credit sale period you preferK 1)days PPPPPPPP$ 39daysPPPPPPPPPP$ A9daysPPPPPPPPP$ 1;9days$PPPPPPPPP" 0ewspaper PPPPPP Any @ther PPPPPP 0o ,ow do you find itK Hes PPPPPP 0o PPPPPP If no$ would you li e to try itK Hes PPPPPP Relati%e PPPPPP 'ele%ision Any other PPPPPP ,a%e you heard about shashi productsK PPPPPP If yes$ from where you come to now about the *uper mar et PPPPPP any other PPPPPP 6ho ta es the decision for purchasing aggarbattiesK If yes$ what scheme attracts you mostK ,ow often you purchase aggarbatties in how much

PPPPPPPPPPPPPPPPPP

6hich media you are most e.posed to$ for ta ing

A0H *1--2*'I@0* A) Indu Management Institute, (G.T.U).

Shashi industries
PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP PPPPPPPPPPPP Name o% =ustomer Address Income Age Occu+ation Mont"*'

A7 Indu Management Institute, (G.T.U).

Shashi industries

1D 6hich products of shashi do you carryK Maja PPPPP Denim PPPPPP Ruturaj PPPPPP *unday to *unday PPPPPP camay gold PPPPPP Rose royal PPPPPP jaipurPPPPPPPPP" 2D 6hich products more sale in shashi brands do you carryK Maja PPPPP Denim PPPPPP Ruturaj PPPPPP *uper si. PPPPPP Denim he.a gonal$ PPPPPP Rose royal PPPPPP$ yes$ PPPPPPPPP" 'irth PPPPPPPPPPP$ -ulabPPPPP 3D 6hich factors are you consider important for shashi products <rice PPPPPP PPPPP Luality PPPPPP 4ragrance PPPPPP *chemes PPPPPP Demand PPPPPP *i/e and sellK shape

(D 6hat is the retail price of each shashi productsK Maja PPPPP Denim PPPPPP Ruturaj PPPPPP *uper si. PPPPPP Denim he.a gonal$ PPPPPP Rose royal PPPPPP$ yes$ PPPPPPPPP" )D -i%e the ran %olumeK 1D PPPPPPPPPPPPPP2D PPPPPPPPPPPPPP 3D PPPPPPPPPPPPPP(D PPPPPPPPPPPPPP A8 Indu Management Institute, (G.T.U). to each agarbatties of shashi according to their sales

Shashi industries
)D PPPPPPPPPPPPPP" 7D 6hat is promotional scheme of each shashiK Maja PPPPP Denim PPPPPP Ruturaj PPPPPP Any otherPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP" 8D ,ow much &uantity do you sell of shashi products CMonthly A%erageDK PPPPPP ;D ,ow much margin shashi pro%ides to youK Are you satisfiedK PPPPPP AD Are you finding any difficulty in dealing with shashsi industriesK 19D If no$ would you li e to try itK Hes PPPPPP 0o PPPPPP 11D Are you satisfied through company sale of credit period PPPPPPPP K 12D If you no$ than how much period you preferK 1)days PPPPPPPP$ 39daysPPPPPPPPPP$ A9daysPPPPPPPPP$ 1;9days$PPPPPPPPP" A0H *1--2*'I@0* PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP PPPPPPPPPPPPPPPPPPPPPP Name o% Retai*er Name o% O@ner A; Indu Management Institute, (G.T.U).

Shashi industries
Address(

AA Indu Management Institute, (G.T.U).