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Social Media Strategy Template

The social media strategy plan aims to support the organization's mission through three key objectives measured using SMART criteria. It will target three audience segments identified through research. The plan integrates social media into existing communications and identifies content assets for repurposing. Metrics will measure success and data will be used to document return on investment. Staff responsibilities and training are defined, and the plan will be piloted and evaluated to improve practices over time.

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ibnmosawi
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2K views6 pages

Social Media Strategy Template

The social media strategy plan aims to support the organization's mission through three key objectives measured using SMART criteria. It will target three audience segments identified through research. The plan integrates social media into existing communications and identifies content assets for repurposing. Metrics will measure success and data will be used to document return on investment. Staff responsibilities and training are defined, and the plan will be piloted and evaluated to improve practices over time.

Uploaded by

ibnmosawi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Social Media Strategy Plan Template

1. Objectives
Describe your organizations objectives for your social media plan using SMART (Specific, Measurable, Attainable, Relevant, and Timely) strategy.

Objective 1:

Objective 2:

Objective 3:

Describe how these objectives support your organizations mission:

Describe what you learned from benchmarking similar organizations and their social media objectives. How are these goals are a logical evolution of your communications/marketing strategy?

2. Audience
Identify the audience segments you hope to reach below:

Segment

Description

Objective

Target Audience 1:

Target Audience 2:

Target Audience 3:

3. Internal
Describe how the social media plan will be reviewed and received by senior management and board members. What questions do you anticipate?

Describe or attach your social media policy and process for ensuring it is an active, living policy.

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DevelopedbyBethKanter

4. Content Integration
Where does a social strategy make the most sense? Where can it enhance existing marketing, program, or communications strategy?

Channel Website Live Events Email Print Mainstream Media (MSM)

Social Integration

Identify content assets that can be repurposed, remixed, or recycled for your social media strategy.

5. Listening and Audience Research


Summarize what you learned about your audience from the social media audit, secondary or primary research, and listening techniques. Why are you focusing on these audience groups? What is your plan for ongoing monitoring and scanning during implementation?

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DevelopedbyBethKanter

6. Social Strategy
Please describe your social strategy: Engagement Promoting Social Content Network Building

7. Tool Selection and Techniques


Describe the specific tools youll be using to implement your social media strategy. Why did you select to use these tools?

Tool Facebook Twitter Blog YouTube Add More

Use

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DevelopedbyBethKanter

8. Measurement
Describe your metrics for success. What specific data points will you collect and how will you collect and analyze this information? How will you use it to document return on investment?

9. Staff and Training


Who will be responsible for implementation? How many hours per week? What specific job description and responsibilities? What training will you provide?

10. Evaluation and Piloting


Please describe how you will monitor and evaluate your social media plan. How will you use data to improve your practice? What small piece of this plan will you pilot? Identify your pilot target audience. How will you collect and implement feedback?

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DevelopedbyBethKanter

11. Timeline
Please include a timeline for major tasks.

12. Budget
Please provided a detailed a budget of how you will use funding to implement your plan.

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DevelopedbyBethKanter

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