Dissertation Report by Nicks
Dissertation Report by Nicks
On
COLLEGE OF MANAGEMENT AND COMPUTER APPLICATION, MORADABAD In Partial Fulfillment of the Requirement of the Degree of Bachelor of Business Administration (BBA) SESSION: 2009-2012 Department of Management TEERTHANKER MAHAVEER UNIVERSITY DELHI ROAD, MORADABAD
Project Guide: Project Incharge:
Mr. Abhinav Shrivastav Mr. Avinash Raj Kumar (Course Co-ordinator, BBA)
Submitted By:
NIKHIL RASTOGI
Roll No. : R0912011230 B.B.A. VI Semester
CERTIFICATE
NIKHIL RASTOGI This is to certify that Mr. _________________________________________ student of BBA VI Semester (2009-12) at TMU has completed his dissertation under the guidance of Mr. VIVEK ANAND ___________________________________ on the topic
The student has genuinely carried out the project work. He has made sincere efforts in the completion of the dissertation.
STUDENT DECLARATION
I NIKHIL RASTOGI hereby declares that the work presented in this dissertation report entitled CUSTOMER SATISFACTION TOWARDS BHARTI AIRTEL for the fulfillment of the award of Bachelor of Business Administration from Teerthanker Mahaveer University, Moradabad is based on my work. The dissertation embodies the result of original work and studies carried out by me and the contents of the project do not form the basis for the award of any other degree to me or to anybody else.
ACKNOWLEDGEMENT
It gives me immense pleasure and privilege to acknowledge my deepest sense of gratitude towards all those who helped me in the successful execution of this project.
I would like to thanks Chancellor Sir, Shri Suresh Jain, Group Vice Chairman Mr. Manish Jain, and Executive Director Prof. Dr. A.K. Garg for their able guidance. I also extend my gratitude towards the H.O.D. Mr. M.P. Singh and my course coordinators Mr. Avinash Raj Kumar and Mr. Abhinav Shrivastav who entrusted me for the completion of this project. I am highly indebted to my project guide Mr. Vivek Anand whose constructive counseling and able guidance helped me immensely in bringing out this project in the present form. And lastly the entire faculty member and Mr. Sanjeev Singh (Librarian) & the entire Lab staff for providing me this opportunity and expose me to industrial culture. The acknowledgement would be incomplete without thanking my family and friend who were a big support throughout.
NIKHIL RASTOGI
IMPORTANCE TO THE COMPANY: The ultimate purpose of giving me this topic was to know the satisfaction of consumers of BHARTI AIRTEL, how can the attract consumer adopting different strategies and how the company can generate maximum profit by convincing consumers.
LEARNING FROM THE STUDY: Different products and services provided by the company. Customers perception about the company.
The brand image of the company. What are the problems faced by these company strategies management. How to communicate with the customers. Different techniques of dealing with the customers. How to convince and convert a customer into a real customer.
TABLE OF CONTENTS
1. Introduction to the topic 2. Objective of the study 3. Company profile 4. Scope of the study 5. Assumption 6. Research Methodology 7. Data Analysis & Interpretation 8. Findings 9. Suggestions 10.Limitations 11.Conclusion 12.Bibliography 13.Annexure
INTRODUCTION
INTRODUCTION
On the partial fulfillment of the B.B.A. degree, I was asked to make Dissertation Report on the topic Customer Satisfaction towards BHARTI AIRTEL given by the college and get familiar with the various activities in the market.
Customer Service and Satisfaction: When we talk about customer service and/or satisfaction, we talk about creativity. Creativity allows us to handle or diffuse problems at hand or later on rather in the process of conducting the everyday business. We talk about how, or what, does the organization have to do to gain not only the sale but also the loyalty of the customer. We want to know the payoff of the transaction both in the short and long term. We want to know what our customers Want? We want to know if our customers are satisfied. Satisfaction, Of course, means that what we delivered to a customer met the customers Approval. We want to know if customers are delighted and willing to come back, and so on. Fleiss 2 and Feldman 3 present examples of that delightfulness in their writings. Fleiss has written about Ben and Jerrys ice cream and Feldman has discussed excellence in a cab ride. As important as delightfulness is, some of us minimize it, or even totally disregard it. At this point, we fail. Some of the issues that will guarantee failure in sales, satisfaction, and loyalty are: Employees must adhere to a rigid chain of command Employees are closely supervised Conflictin whatever formis not allowed Rewards are based on carrot-and-stick principles Wrong objectives are measure.
We must understand customer expectation levels concerning quality. We must also understand the strategy for customer service quality, and next we must understand the measurement and feedback cycles of Customer satisfaction.
The customer is the person or unit receiving the output of a process on the system. In fact, it is worth emphasizing that a customer can be the immediate, intermediate, or ultimate customer. Also, a customer may be a person or persons, or a process or processes. Customer satisfaction, however, is when the customer is satisfied with a product/service that meets the customers needs, wants, and expectations. There are at least three levels of customer expectations about quality:
Level 1. Expectations are very simple and take the form of assumptions, must have, or take it for granted. For example, I expect the airline to be able to take off, fly to my destination, and land safely. I expect to get the correct blood for my blood transfusion and I expect the bank to deposit my money to my account and to keep a correct tally for me. Level 2. Expectations are a step higher than that of level 1 and they require some form of satisfaction through meeting the requirements and/or specifications. For example, I expect to be treated courteously by all airline personnel. I went to the hospital expecting to have my hernia repaired, to be in some pain after it was done, to be out on the same day, and to receive a correct bill. And I went to the bank expecting the bank teller to be friendly, informative, and helpful with my transactions. Level 3. Expectations are much higher than for levels 1 and 2. Level 3 requires some kind of delightfulness or a service that is so good that it attracts me to it. For example, an airline gives passengers traveling coach class the same superior food service that other airlines provide only for first-class passengers. In fact, I once took a flight where the flight attendants actually baked cookies for us right there on the plane. When I went to the hospital, I expected staff to treat me with respect and they carefully explained things to me. But I was surprised when they called me at home the next day to find out how I was doing. And at my house closing, the bank officer, representing the bank holding my mortgage, not only treated me with respect and answered all my questions about my new mortgage, but just before we shook hands to close the deal, he gave me a housewarming gift.
Customer satisfaction surveys help to: Improve customer, client, or employee loyalty. React quickly to changes in the market. Identify and capitalize on opportunities. Beat the competition. Retain or gain market share. Increase revenue. Reduce costs.
1. To know the consumer satisfaction regarding Bharti Airtel. 2. To know the market position of the company. 3. New trends or schemes offered by another company.
COMPANY PROFILE
Company Profile
Founded :- 7th July, 1995 Key People:-Sunil Bharti Mittal (Founder and Chairman) Revenue:596.01 Billion (2011)
Employees:- 20,675 employee Products:- Fixed line telephony Mobile telephony Broadband Internet Digital Television Headquarter:- New Delhi, India
Incorporated on July 7, 1995, Bharti Airtel Ltd is a division of Bharti Enterprises. The businesses of Bharti Airtel are structured into two main strategic groups - Mobility and Infotel. The Mobility business provides GSM mobile services in all 23 telecommunications circles in India, while the Infotel business group provides telephone services and Internet access over DSL in 15 circles. The company complements its mobile, broadband, and telephone services with national and international long-distance services. The company also has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. Bharti Tele-Ventures provides end-to-end data and enterprise services to corporate customers by leveraging its nationwide fibre-optic backbone, last mile connectivity in fixed line and mobile circles, VSATs, ISP and international bandwidth access through the gateways and landing station. All of Bharti Tele-Ventures' services are provided under the Airtel brand. As of September 2005, Bharti Tele-Ventures was the only company to provide mobile services in all 23 telecom circles in India. By the end of October 2005, Bharti Tele-Ventures was serving more than 14.74 million GSM mobile subscribers and 1.10 million broadband and telephone (fixed line) customers. The equity shares of Bharti Tele-Ventures are currently listed on the National Stock Exchange of India Ltd (NSE) and the Stock Exchange, Mumbai (BSE). As of September 30, 2005, the main shareholders of Bharti Tele-Ventures: Bharti Telecom Ltd (45.65%), a subsidiary of Bharti Enterprises; Singapore Telecom (15.69%), through its investment division Pastel Ltd; and, Warburg Pincus (5.65%), through its investment company Brentwood Investment Holdings Ltd). Other shareholders with more than a 1% stake: Citi Group Global Markets Mauritius Pvt Ltd (2.99%); Euro pacific Growth Fund (2.04%); Morgan Stanley & Co International Ltd (1.93%); CLSA Merchant Bankers Ltd A/C Carlyon (1.33%); Life Insurance Corporation of India (1.34%); and, The Growth Fund of America Inc (1.11%). Sunil Bharti Mittal, the founder-chairman of Bharti Enterprises (which owns Airtel), is today, the most celebrated face of the telecom sector in India. He symbolizes the adage that success comes to those who dream big and then work assiduously to deliver it. Sunil Bharti Mittal began his journey manufacturing spare parts for bicycles in the late 1970s. His strong entrepreneurial instincts gave him a unique flair for sensing new business opportunities. In the early years, Bharti established itself as a supplier of basic telecom equipment. His true calling came in the mid 1990s when the government opened up the sector and allowed private players to provide telecom services.
Bharti Enterprises accepted every opportunity provided by this new policy to evolve into India's largest telecommunications company and one of India's most respected brands. Airtel was launched in 1995 in Delhi. In the ensuing years, as the Airtel network expanded to several parts of India, the brand came to symbolise the very essence of mobile services. Airtel provides a host of voice and data products and services, including high speed GPRS services. Airtel also offers a wide array of 'postpaid' and 'prepaid' mobile offers, with a range of tariff plans that target different segments. A comprehensive range of value-added, customized services are part of the unique package from Airtel. The company's products reflect a desire to constantly innovate. Some of these are reflected in the fact that Airtel was the first to develop a 'single integrated billing system' Airtel comes to you from Bharti Airtel Limited - a part of the biggest private integrated telecom conglomerate, Bharti Enterprises. Bharti is the leading cellular service provider, with an all India footprint covering all 23 telecom circles of the country. It has over 21 million satisfied customers. Bharti Enterprises has been at the forefront of technology and has revolutionized telecommunications with its world class products and services. Established in 1976, Bharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit. Bharti has many joint ventures with world leaders like SingTel (Singapore Telecom); Warburg Pincus, USA; Telia, Sweden; Asian infrastructure find, Mauritius; International Finance Corporation, USA and New York Life International, USA. Bharti provides a range of telecom services, which include Cellular, Basic, Internet and recently introduced National Long Distance. Bharti also manufactures and exports telephone terminals and cordless phones. Apart from being the largest manufacturer of telephone instruments in India, it is also the first company to export its products to the USA. Airtel's journey to leadership began in Delhi in 1995. Since then, Airtel has established itself across India in sixteen states covering a population of over 600 million people. Airtel will soon cover the entire country through a process of acquisitions and green field projects. With a presence in over 1,400 towns, Airtel today has the largest network capacity in the country. In the last nine years Airtel has achieved many firsts and unique records: it was the first to launch nationwide roaming operations, it was the first to cross the one million and the five million customer marks. It was also the first to launch services overseas.
There are other 'firsts' credited to Airtel - many of them in the area of innovative products and services. Today, Airtel innovates in almost everything that it presents to the market. An excellent example is Easy Charge - India's first paperless electronic recharging facility for prepaid customers. As evidence of its fine record, Airtel has also been conferred with numerous awards. It won the prestigious Techies Award for 'being the best cellular services provider' for four consecutive years between 1997 and 2000 a record that is still unmatched. And in 2003, it received the Voice & Data Award for being 'India's largest cellular service provider', amongst others. As part of its continuing expansion, Airtel has invested over Rs. 1,065 billion in creating a new telecom infrastructure. In 2003/04, Bharti Tele-Ventures earned a gross profit of Rs. 16 billion on revenues of Rs. 50 billion. Airtel is the third largest mobile operator in the world in terms of subscriber base and has a commercial presence in 20 countries and the Channel Islands. Its area of operations includes:The Indian Sub continent: Airtel Bangla, in Bangladesh Airtel, in India Airtel Sri Lanka, in Sri Lanka Airtel Africa, which operates in 17 African countries: Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia. The British Crown Dependency islands of Jersey and Guernsey, under the brand name Airtel-Vodafone, through an agreement with Vodafone.
The Company also has an information technology alliance with IBM for its group-wide information technology requirements and with Nortel for call center technology requirements. Outsourcing The call center operations for the mobile services have been outsourced to IBM Daksh, Hinduja TMT, and Teletech & Mphasis. Overseas Market. Airtel is looking for overseas market and already started operation in Nigeria and Seychelles. Competition Airtel is facing strong completion from MTNL and BSNL in spite of the fact they are far away from Airtel technologically but these two have a inside ranch in rural and urban area and have low tariff rates. Brand Ambassador Airtel has strong brand ambassador, Sachin Tendulkar, Shahrukh khan and A. R. Rehman, R. Madhavan, Vidhya Ballan to promote the product and services.
1. First to launch Cellular service on November 1995. 2. First operator to revolutionaries the concept of retailing with the inauguration of Airtel Connect (exclusive showrooms) in 1995. 3. First to introduce push button phone in India. 4. First to expand its network with the installation for second mobile switching center in April, 1997 and the first to introduce the Intelligent Network Platform First to provide Roaming to its subscribers by forming an association called World 1 Network. 5. First to provide roaming facility in USA. Enjoy the mobile roaming across 38 partner networks & above 700 cities Moreover roam across international destinations in 119 countries including USA, Canada, and U.K. etc with 284 partner networks. 6. BHARTI announces agreement with VODAFONE marking the entry of the World's Largest Telecom Operator into India. 7. Bharti Enterprises and AXA Asia Pacific Holdings Limited announce Partnership for a life insurance joint venture in India. 8. Airtel Launches future factory - Centers of Innovation to Incubate Pioneering Mobile Applications. 9. 16 states, 600 million people. Only India's leading mobile service offers you the truly 'freedom-packed' Prepaid!
So, scope of this study is to provide consumer satisfaction because consumer preference and satisfaction is companys primary objective.
ASSUMPTIONS
Assumptions
Assumption 1 Consumer is satisfied.
RESEARCH METHODOLOGY
Research Methodology
Data is collected from both the Primary sources i.e. questionnaire and Secondary sources i.e. internet, newspapers etc.
DATA COLLECTION SOURCES PRIMARY DATA SOURCES Observation method, and Experiment
DATA COLLECTION TECHNIQUE Questionnaire DATA COLLECTION REPRESENTATION TOOL Pie- Charts
Others
Q.2 whats your profession? 1. 2. 3. 4. Student Job holder Businessman House wife
6% 36% 46%
Student
Job holder
12%
Businessman
Housewife
Q.3 What is the best Quality in Airtel which forces you to use this? 1. 2. 3. 4. Schemes Network coverage Customer care support Other feature
58%
Care support
Others
Q.4 Do you like the schemes in AIRTEL of? 1. 2. 3. 4. Call rate cutter Sms packs Free call packages Others
Q.5 You came to know about AIRTEL and its schemes by? 1. 2. 3. 4. Advertisement Retailer Friends Others
Advertisements 13%
48%
35% 4%
Retailers
Friends
Others
Q.6 How many of your friends or relatives in phone book using AIRTEL? 1. 2. 3. 4. Less than 30% Between 30-50% Between 50-70% More than 70%
Less than 30% 7% 11% Between 30-50% 45% 37% Between 50-70%
Q.7 How much money spend on recharge at one time? 1. Less than 50 2. Between 50-100 3. More than 100
Q.8 Do you want to change your AIRTEL number in other service provider through MOBILE NUMBER PORTABILITY (MNP)? 1. 2. 3. 4. Yes No May be Cant say
22%
21%
Yes
12%
No
45%
May be
Can't say
Q.9 GPRS facility provided by AIRTEL is? 1. 2. 3. 4. Very fast Fast Medium Poor
10%
17%
Very Fast
Poor
2% 9% 30% 21% 2
3 38%
Q.11 Do you agree that AIRTEL is INDIAs number #1 service provider? 1. 2. 3. 4. Yes No May be Cant say
9% 12%
Yes
No
22%
57%
May be
Can't say
FINDINGS
Findings
1. Most of the consumers agree that AIREL is the number 1 company. 2. Most of the AIRTEL users are students they mostly uses it due to its SMS packages. 3. Consumers like the network coverage of AIRTEL. 4. Consumers are not happy with the GPRS facility of AIRTEL. 5. Consumers came to know about AIRTEL is from advertisement. 6. Most of the consumers having AIREL users in their phone book.
SUGGESTION AND
RECOMMENDATION
1. Provide regular training to the agents & distributors who act as link between AIRTEL & their retailers. 2. Provide proper & complete information to agents & distributors well in advance as to when a new scheme is to be launched. 3. Bringing new innovative & inductive schemes for its retailers & follow up. 4. Organize parties for retailers who perform outstanding continuously or are the leaders for a quarter of year in each district to create a competitive environment among the retailers of AIRTEL. 5. AIRTEL should introduce cheaper recharge cards than the other because its competitor HUTCH had introduced it.
LIMITATIONS
Limitations
1. Lack of time. 2. Until recently Airtel, did not own its own towers. 3. Cultural and social differences may change the consumer point of views. 4. Consumers are not ready to share the information.
CONCLUSION
Conclusion
1. The conclusion of my study is that AIRTELs Advertising has a major impact its users. 2. People like its schemes very much. 3. AIRTEL had created a very good image on the mind of the new users of cellular service. 4. AIRTEL has adopted a very good strategy by providing a new connection with NOKIA who is market leader in mobile set, many new users buy Nokia sets and they get a free connection of AIRTEL. 5. AIRTEL is successful in capturing the highest market share by adopting Celebrity Endorsement Strategy. A.R. Rehmaans tune for AIRTEL worked as free advertising for AIRTEL as another service user uses it too. Other celebrities like Shahrukh Khan (bollywood) and Sachin Tendulkar (Cricket) has also contributed very much in AIRTEL.
BIBLIOGRAPHY
Bibliography
ANNEXURE
Annexure
Respondent profile
Name:Age:Occupation:Gender:Contact no. :Organization:Place:Date:Q.1 which communication service company do you prefer most? 1. 2. 3. 4. Airtel Vodafone Idea Others
Q.2 whats your profession? 1. 2. 3. 4. Student Job holder Businessman House wife
Q.3 what is the best Quality in Airtel which forces you to use this? 1. 2. 3. 4. Schemes Network coverage Customer care support Other feature
Q.4 Do you like the schemes in AIRTEL of? 1. 2. 3. 4. Call rate cutter Sms packs Free call packages Others
Q.5 You came to know about AIRTEL and its schemes by? 1. 2. 3. 4. Advertisement Retailer Friends Others
Q.6 How many of your friends or relatives in phone book using AIRTEL? 1. 2. 3. 4. Less than 30% Between 30-50% Between 50-70% More than 70%
Q.7 How much money spend on recharge at one time? 1. Less than 50 2. Between 50-100 3. More than 100
Q.8 Do you want to change your AIRTEL number in other service provider through MOBILE NUMBER PORTABILITY (MNP)? 1. 2. 3. 4. Yes No May be Cant say
Q.9 GPRS facility provided by AIRTEL is? 1. 2. 3. 4. Very fast Fast Medium Poor
Q.11 Do you agree that AIRTEL is INDIAs number #1 service provider? 1. 2. 3. 4. Yes No May be Cant say