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How To Communicate

This document provides guidance on communicating research to key audiences and potential funders. It discusses various communication mechanisms like media, public displays, and talks. It also discusses consultation mechanisms like citizen panels and surveys. Participation mechanisms mentioned include citizen juries and consensus conferences. The document advises mentioning these in funding applications and considering costs. It stresses avoiding tokenism and making engagement appropriate to skills and experience. Finally, it discusses tracking impact through media coverage, anecdotes, and evaluation.

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UWE Graduate School
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353 views

How To Communicate

This document provides guidance on communicating research to key audiences and potential funders. It discusses various communication mechanisms like media, public displays, and talks. It also discusses consultation mechanisms like citizen panels and surveys. Participation mechanisms mentioned include citizen juries and consensus conferences. The document advises mentioning these in funding applications and considering costs. It stresses avoiding tokenism and making engagement appropriate to skills and experience. Finally, it discusses tracking impact through media coverage, anecdotes, and evaluation.

Uploaded by

UWE Graduate School
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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How to communicate with key audiences and potential funders

Clare Wilkinson Science Communication Unit [email protected]


Researchers Forum 30th Sept 2011

http://www.scu.uwe.ac.uk/

Spectrums of Engagement

Building in Public Engagement.

Communication Mechanisms
Media (TV, Newspapers, Radio, Internet) Public displays and exhibitions Public talks and meetings (with Q&A)
In an application for funding you could: -Mention utilising your press office and producing press releases at key project stages -Say you will track any media coverage a project receives -Create summary reports or publish documents (when suitable) online -Embed rolling news, a blog or twitter link to your website (if you will use it) -Think about key stakeholders relevant to your research and how you might communicate to them e.g. magazines, support groups -Identify a mediating organisation e.g. local University of the Third Age

Consultation Mechanisms
Citizens panels Consultation documents Focus Groups Surveys

In an application for funding you could: - Highlight any of the above that appear as a method for their public engagement dimension - Think about a public stakeholder participating in an advisory group - Invite comments on any summary reports or published documents (but consider any response you may need to make)

Participation Mechanisms
Citizens Juries Consensus Conferences Deliberative Opinion Polls Town meetings

In an application for funding you could: - Mention seeking additional funding for one of the above to occur during National Science and Engineering Week or Festival of Social Science - Make connections with the local Science Cafs in Bristol and Bath - Make contact with relevant museums, cultural organisations or science centres who need experts - Remember participation is , cover its costs within the bid if possible

- Avoid tokenism - Be specific - Highlight the key beneficiaries or audiences - Make it appropriate to your skills, experience and confidence - Seek the support/advice of others e.g. professional facilitators

A word on Impact at present


Indicators for Impact- Cultural Enrichment, including improved public engagement with science and research Useful to:
- Keep clippings of media coverage/ use Nexis for retrospective/secondary coverage - Capture anecdotal evidence/emails/letters in response - Incorporate evaluation in your public engagement work/consider a link to student projects

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