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Customer Distribution Retailers Consumer Wholesale: Promotion Mode Urban Market Rural Market

Sales promotions are used by companies to encourage customers to purchase products more quickly or in greater volume. They can impact brands in the long run. Sales promotions are targeted at either consumers or retailers/wholesalers. In urban areas, companies commonly promote using newspapers, magazines, television, and outdoor advertising like hoardings. In rural areas, companies use local newspapers, television, radio, exhibitions, and work with opinion leaders. Amul promotes ice cream through dealers, franchises, wholesalers, retailers, and shopkeepers, and aims to develop preferred outlets solely for their products.

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46 views

Customer Distribution Retailers Consumer Wholesale: Promotion Mode Urban Market Rural Market

Sales promotions are used by companies to encourage customers to purchase products more quickly or in greater volume. They can impact brands in the long run. Sales promotions are targeted at either consumers or retailers/wholesalers. In urban areas, companies commonly promote using newspapers, magazines, television, and outdoor advertising like hoardings. In rural areas, companies use local newspapers, television, radio, exhibitions, and work with opinion leaders. Amul promotes ice cream through dealers, franchises, wholesalers, retailers, and shopkeepers, and aims to develop preferred outlets solely for their products.

Uploaded by

yogeshdhuri22
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Q6 Sales promotions are discounts or inducements used to get customers to buy products more quickly or in greater volume than

they otherwise would. Companies use sales promotions for various purposes, including generating revenue or cash flow, clearing out excess inventory or encouraging brand switching. Sales promotions can impact the long-term value of brands.
Sales promotions can be directed at the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions.

The Promotion Media for Product Movement: Promotion Mode Print Urban Market Newspaper: All the prime newspapers like Times of India, Hindustan Times, DNA, The Hindu, Herald, etc. Magazines: The magazines can be selected on the basis of the target market for the product. Prime TV channels which is viewd by the urban population like Colors, Star Plus, Sony,Zee TV, etc. May or may not be used depending upon the type of product and target audience. Rural Market Newspaper: Local Newspapers like Eenadu (AP), Dina Thanthi ( Tamil Nadu), Punjab Kesari (North), Loksatta (Maharashtra), Anand Bazaar Patrica (West Bengal), Daink Baskar (North)

Television

Sun TV (Tamilnadu), Asianet (Kerla), Eenadu( AP), Aplha Punjabi (North), Aplha Mararthi (Maharashtra). Radio reach is highest in some regions like in Kerla (62%) followed by Tamil Nadu (35%) and Karnataka (32%). Example : Colgate, Jyoti Labs, Zandu Balm are some of the company using radio communication programme.

Radio

Outdoor 1

Cinema: 1. Films on products like Vicks, Lifeboy, Colgate and Shampoos are shown in cinemas halls. 2.LIC and Private insurance companies have been showing short movies in theatres to create awareness about life insurance

Outdoor 2

1. Hoardings: Many companies take advantage of hoardings to promote their products in urban market. In the recent past the same has taken up well and a lot of money id invested in this segment. 2. RoadShows: Many companies conduct road shows to promote their products in malls, retail shops, etc. 3. Events: Companies participate in events to promote thier products

1. Signboards, wall paintings, tree boards and bus boards are few examples of outdoor promotion in rural market. 2. Mobile Van with product branded all over it with a sales person selling the same is commonly found in rural market. 3. Exibhitions at various mela's and local events. 4. Participation and many other rural activities. 5. Group meetings: The Banker once in a week visit a village get the villagers in school hall or Panachyat office and explain to the villagers the various financial facilities offered by the bank 6. Opinion Leaders: The health development assistant of HUL regularly meets school teachers to promote Lifebuoy soap in Villages.

Channelizing the Market of Amul Ice cream: Background: Started in 1946 with a group of farmers keen to free themselves owned by 2.6 million milk producers in Gujarat from intermediaries, Jointly

A brand name managed by Gujarat cooperative milk management federation ltd. Based in the village of Anand Spurred the white revolution of India, which has made India the largest producers of milk and milk products in the world

Players in Distribution: Company Dealer Franchisee Wholesaler Retailer Shopkeeper

Distribution Management: (The Traditional way)

Distribution Management: (The Modern Way)

The company will cater both the distribution channels. They reach out to the retailers through one set of wholesale distributors and create reach and at the same time have started developing preferred outlets where only Amul products are to be sold and we will make sure that if there is a preferred outlet in one location, we do not keep one more outlet within 1 km area for dedicated business for the invester. With the help of the modern distribution techniques Amul will be getting into direct retailing and this will add profits to the company. We will also suggest the company to have dedicated cycle shop in the rural area which will maximize the reach.

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