UNIVERSITY OF PUNE

FACULTY OF MANAGEMENT

Revised Syllabus for the

Masters Degree Course in Business Administration

(M.B.A.)

M. B. A Part I From Academic Year 2005-2006

M. B. A. Part II From Academic Year (Under Revision)
2006-2007

MBA 1
 UNIVERSITY OF PUNE

Revised Syllabus for Masters Of Business Administration

(M.B.A)

M.B.A. Part I (First Year) Revised from June 2005.

M.B.A Part II (Second Year) (under revision) from June 2006.

(I) Introduction
The name of the course shall be Masters Degree Course in Business Administration.
(M.B.A)

(II) Objectives
The basic objective of an M.B.A course is –
1. To provide the country a steady stream of competent young men and women
with necessary knowledge, skills, values and attitudes to occupy positions of
management and administration in business, industry, public system and the
government.
2. To impart to the students latest and relevant knowledge from the field of
management theory and practice.
3. To provide opportunities to the participants, within and outside institutions, for
developing necessary managerial skills.
4. To impart / develop the right kind of values and attitudes to function effectively
in managerial / administrative positions.

(III) Eligibility for Admission

Students possessing following qualifications are eligible for admission to MBA

course –
(a) A bachelor’s degree in any faculty of any statutory University with 45% or more
marks (40% or more marks for students belonging to SC, ST/DT, NT, OBC, SBC
for Maharashtra State only)
Or
A masters degree in any faculty of any statutory University with 45% Or more
marks (40% or more marks for students belonging to SC, ST/DT, NT, OBC, SBC for
Maharashtra Sate only.)

(b) Must have completed selection procedure as prescribed by the competent

authority from time to time.

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 Course Structure for
Masters Degree Course in Business Administration

SEMESTER – I
Course Subject Title Examination Periods Marks
Code
L T
101 Organizational Behaviour & External 60 15 100
Principles & Practice of
Management

102 Management Accounting External 60 15 100

103 Managerial Economics External 60 15 100

104 Statistical & Quantitative External 60 15 100

Methods

105 Legal Aspects of Business External 60 15 100

106 Basics of Marketing External 60 15 100

107 Information Technology Internal 30 8 50

108 Communication Skills Internal 30 8 50

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 SEMESTER – II
Course
Code Subject Title Examination Periods Marks
L T

201 Marketing Management External 60 15 100

202 Financial Management External 60 15 100

203 Human Resource Management External 60 15 100

204 Manufacturing & External 60 15 100

Operations Managements

Materials & Logistics External 60 15 100

205 Management

206 Management Information External 60 15 100

Systems

207 Research Methodology Internal 30 8 50

208 Economic Environment of Internal 30 8 50

Business & Environmental
Management

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 SEMESTER – III
Course
Code Subject Title Examination Periods Marks
L T

Business Policy & Strategic

301 Management External 60 15 100

302 Management Control Systems External 60 15 100

303 Specialization I External 60 15 100

304 Specialization II External 60 15 100

305 Specialization III External 60 15 100

306 Specialization IV Internal 30 8 50

307 Specialization V Internal 30 8 50

308 Project Report External 100

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 SEMESTER – IV
Course
Code Subject Title Examination Periods Marks
L T

Entrepreneurship Development
401 & Project Management External 60 15 100

International Business
402 Management External 60 15 100

403 Current Trends in Management Internal 60 15 100

404 Specialization VI External 60 15 100

405 Specialization VII External 30 8 50

406 Specialization VIII External 30 8 50

407 Specialization IX External 60 15 100

408 Specialization X External 60 15 100

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Notes: -

1. “L” indicates Lecture Periods of 45 minutes each and “T” indicates Tutorial Class
Periods of 45 minutes each.

2. The papers marked as “External” are meant for External evaluation by the
University and carry 100 marks each paper. 30% of such marks are reserved for
internal evaluation by the individual Institute and 70% of such marks are reserved
for University evaluation based upon written Examination. Papers marked as
“Internal” are meant for the internal evaluation by the individual institute.

3. In case of subjects for University evaluation, 30% marks are reserved for internal
evaluation and 70% marks reserved for University evaluation. Passing percentage
will be 40% for internal and external evaluation separately.

4. After every three years, syllabus will be reviewed.

(IV) Number of Lectures –

For full courses, there shall be at least 60 lectures per semester per course and 15
lecturers for Tutorials/Seminars/Assignments per course for internal assessment work.
For half courses, the load shall be reduced proportionately. The duration of the
lecture/tutorial period shall be 45 minutes each.

(V) Practical Training and Project Work –

Each student shall have to undergo a practical training for a period of not less than 50
days during the vacation at the end of First Year.

Based on the actual training during the vacation, the student shall write a project report
on the topic selected under the guidance of a teacher and submit two copies of the same
to the Director of the institute before 30th September. The Project Report shall be assessed
both internally (30 marks) and externally (70 marks). For external evaluation there will
be a viva voce at the end of third semester. Such viva-voce shall be conducted by a panel
of two referees who will be appointed by the University.

(VI) Marks
The papers marked as “External” in the Course Structure are meant for University
Evaluation and carry 100 marks each paper. Out of these 100 marks 70 marks are
reserved for University Evaluation based upon comprehensive written examination and
30 marks are reserved for Internal Evaluation by the individual Institutes. The papers
marked as “Internal” in the Course Structure are meant for only Internal Evaluation by
the individual Institute and such marks will be communicated by the individual Institute
to the University at the end of each Semester. These marks will be considered for the
deceleration of the results.

(VII) Specialization

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In Second year, a student shall be examined for a special subject consisting of 10 Unit
courses belonging to any one of the following Functional areas of management –

Group A – Marketing Management

Group B – Financial Management
Group C – Computer Management
Group D – Production and Materials Management
Group E – Human Resources Management

For each of the above fields of specialization the syllabus includes eight possible titles for
semester III and semester IV, separately. An individual institute has to select any five of
the suggested titles to be offered to their students. Out of the five titles selected , three
should relate to full papers (i.e. carrying 100 marks) and two should relate to half papers
(i.e. carrying 50 marks).

(VIII) Regulations

Student for the special course under 303A, 304A, 305A, 306A and 307A shall offer
404A, 405A, 406A, 407A and 408A only.

Student for the special course under 303B, 304B, 305B, 306B and 307B shall offer 404B,
405B, 406B, 407B and 408B only.

Student for the special course under 303C, 304C, 305C, 306C and 307C shall offer 404C,
405C, 406C, 407C and 408C only.

Student for the special course under 303D, 304D, 305D, 306D and 307D shall offer
404D, 405D, 406D, 407D and 408D only.

Student for the special course under 303E, 304E, 305E, 306E and 307E shall offer 404E,
405E, 406E, 407E and 408E only.

(IX) Assessment

The final total assessment of the student shall be made in terms of an internal assessment
and an external assessment.

(a) The internal and external assessment will constitute separate heads of
passing and they will be shown separately in the mark sheet.
(b) For each paper meant for University evaluation, the ratio of marks for
internal assessment in relation to external assessment shall be 30:70.
(c) The external assessment shall be based upon the external written
examination to be held at the end of each semester.

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 (d) The Project Report and viva shall constitute one head of passing.
(e) The marks awarded by a teacher in the internal evaluation for the
papers marked as “External” in the Course Structure shall be
immediately communicated to the student.
(f) Reassessment of Internal Marks-In case of those students who have
secured less than passing percentage of marks in the internal
evaluation for the paper marked as “External” in the Course Structure,
the concerned Institute should administer a separate internal test for
these 30 marks in the subsequent Semester. The results of such test
may be communicated to the University as the Revised Internal
Marks. If the result of internal test as above results in lower marks
should be prevailed. In short, the rule is higher of the two figures of
the marks shall be taken into consideration.

(X) Examinations

The M.B.A. Examination will be held in four semesters. The student will not be allowed
to appear for the examination unless his attendance is over and above 75% of lectures of
individual subjects. The student will be allowed to carry maximum backlog of eight (8)
heads of passing from any one or more semesters.

(XI) Standard of Passing

Every student must secure 40% marks in both University Evaluation as well as Internal
Evaluation.

(XII) Grading

There shall be numerical marking for each course. At the time of declaration of the result,
the marks obtained by a student shall be converted into the grades as shown below –

Grade Percentage
70 &
A+ Above
A 60-70
B+ 55-60
B 50-55
C 40-50
F Below 40

(Grade F stands for failure)

(Fraction to be rounded up to next higher integer).

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(XIII) Transcript for Students

Every student shall be given a transcript, showing the name of the Institution, the courses
offered by the student, the date of enrollment in the course, the dates of the examination,
the dates of the external examination and details of marks of internal and external
assessment. The transcript will further indicate the rank, if the student secures the rank
amongst the first 10 ranks in the entire examination.

(XIV) Additional Special Subject

A student who has passed the M.B.A. Examination of this University may be allowed to
appear for the M.B.A. Examination again, in any other special group only, by keeping
terms for the third and fourth semester for that special group i.e. for papers comprising of
800 marks out of a total of 1400 marks, at proportionate fees (57%) of the Tuition Fees
only as applicable to a payment category student of M.B.A. Part II.

(XV) Teaching Faculty

Besides full time faculty members, part-time, adjunct and visiting faculty members
should be invited to conduct the professional courses. Visiting faculty should normally
satisfy one of the following criteria:
(a) Master’s degree of a recognized University of a subject in question Or
professional qualifications like ACA, AICWA Or ACS.
(b) Master’s degree of recognized University in any faculty with at least two years
professional experience related to the given subject.
(c) Bachelor’s degree of recognized University in any faculty with at least 5 years
professional experience related to the given subject.
(d) Diploma of a recognized University/Board with at least 7 years professional
experience related to the given subject.

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Appendix I- Detailed Syllabus

Appendix I
MBA SEMESTER I

Figures appearing in brackets against the individual paragraphs of the syllabus indicate
number of lectures allotted of 45 minutes’ duration for the concerned topic.

(101) ORGANIZATIONAL BEHAVIOUR & PRINCIPLES & PRACTICE OF

MANAGEMENT

SECTION -I
1. Organizational Behaviour - Definition - Importance - Historical Background -
Fundamental Concepts of OB - 21st Century corporates - Different models of OB i.e.
autocratic, custodial, supportive, collegial and SOBC (6)

2. Personality & Attitudes - Meaning of personality - Development of personality -

Nature and dimensions of attitude - Job Satisfaction - Organizational Commitment (4)

3. Motivation - Motives - Characteristics - Classification of motives - Primary Motives -

Secondary motives - Morale - Definition and relationship with productivity - Morale
Indicators ; Theories of Work Motivation - Maslow's theory of need hierarchy -
Herzberg's theory of job loading (6)

4. Group Dynamics and Teams - Theories of Group Formation - Formal Organization and
Informal Groups and their interaction - Importance of teams - Formation of teams - Team
Work (6)

5. Conflict Management - Traditional vis-à-vis Modern view of conflict - Stress

management, Constructive and Destructive conflict - Conflict Process - Strategies for
encouraging constructive conflict - Strategies for resolving destructive conflict (5)

6. Leadership - Definition - Importance - Leadership Styles - Models and Theories of

Leadership Styles (3)

SECTION II – Principles and Practice of Management

1. Basic concepts of management - Definition - Evolution of management thought -
Functions of management (6)

2. Planning - Nature and purpose - Setting objectives - Management by objectives -

Strategies, policies and planning premises (6)

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3. Organizing - Nature and purpose - Departmentation - Line and Staff Authority –
Decentralization – Coordination (6)

4. Controlling - Process of controlling - Control techniques (6)

5. Decision making - Nature and purpose – Principles (6)

Books Recommended

1. Organizational Behaviour, 9th Ed. - Stephen Robbins

2. Human Behaviour at work - Davis and Newstorm
3. Organizational Behaviour - Uma Sekaran
4. Organizational Behaviour - Fred Luthans
5. Organizational Behaviour - K.Aswathappa
6. Human Behaviour at Work - Keith Davis
7. Organizational Behaviour - Jit S.Chandran
8. Human Relations & Organizational Behaviour - R.S.Dwivedi
9. Organizational Behaviour - McShane
10. Organizational Behaviour - Sharma
11. Essentials of Management - Koontz
12. Principles & Practices of Management - Saxena
13. Principles and Practices of Management - Shejwalkar and Ghanekar
14. Management Concepts & Practices - Hannagan

(102) MANAGEMENT ACCOUNTING

1. Financial Accounting – Conventions and Concepts - Primary and Secondary books of

accounts - Preparation of Trial Balance - Final Accounts; Bank Reconciliation Statement
(20)

2. Cost Accounting - Relationship with Financial Accounting - Cost management

concepts. (8)

3. Elements of Cost -
a. Materials Cost - Materials purchasing, receiving, storing, issuing
including pricing of issues

b. Labour Cost - Time Keeping and Time Booking - Idle Time - Labour
Turnover

c. Overheads - Identifying the overheads with the cost center - Allocation,

Apportionment and Absorption - Under Absorption and Over Absorption
of Overheads

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 d. Preparation of Cost Sheet. (12)

4. Managerial Decision Making Techniques like -

a. Marginal Costing – Cost Volume Profit Analysis-BEP
b. Budgetary Control - Operating and Financial Budgets - Flexible
Budgets
c. Standard Costing - Materials Cost and Labour Cost Variances only (20)

Note - Problems should be covered on the following topics -

a. Preparation of ledger accounts, trial balance and final accounts,
b. Bank Reconciliation Statement
c. Cost Sheet preparation
d. Inventory Valuation
e. Overheads - Allocation, Apportionment and Absorption- machine hour rate.
f. Simple problems on concepts of Marginal Costing and Applications of Marginal
Costing
g. Budgets – Cash, Sales, Production
h. Materials Cost and Labour Cost Variances

Books Recommended

1. Introduction to Management Accounting - Horngreen and Sundlem

2. Principles of Management Accounting - Manmohan & Goyal
3. Cost and Management Accounting - S.M.Inamdar
4. Management Accounting - Dr. Mahesh Kulkarni
5. Double Entry Book Keeping - T.S.Grewal
6. Principles and Practice of Cost Accounting – Ashish K. Bhattacharya
7. Management Accounting 3rd Ed. - Khan & Jain
8. Theory & Problems in Management & Cost Accounting - Khan & Jain
9. Cost Accounting - Jawaharlal
10. Accounting and Analysis The Indian Experience 2004 - Published by global Data
Services of India ltd.

(103) MANAGERIAL ECONOMICS

1. Definition, nature and scope of Managerial Economics - Managerial Economics and

Micro-economics - Managerial Economics and Macro-economics - Applications of
Economics in Managerial decisions making (6)

2. Demand Analysis - Determinants of Market Demand - Law of Demand - Elasticity of

Demand - Measurement and its use - Demand Forecasting - Techniques of Demand
Forecasting (8)

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3. Production and Costs - Meaning of Production Function - Law of variable proportions
- Law of Supply and Elasticity of Supply - Costs and Cost Functions - Short Terms Costs
and their use on decision making - Determinants of costs - Cost Forecasting (8)

4. Nature of Profit -Theories and Measurement of Profit (6)

5. Pricing and output determination - Pricing decisions under different market forms like
perfect competition, monopoly, oligopoly - Pricing Methods - Pricing in Public Sector
Undertakings and Cooperative Societies (7)

6. Cost Benefit Analysis - Private Vs. Public Goods - Government investment - Overall
resource allocation - Steps in cost benefit analysis - Justification for the use of cost
benefit analysis (7)

7. Government and Business - Need for Government intervention in the market - Price
Controls - Support Prices and Administered Prices - Prevention and control of monopoly
- Protection of consumers' interest - Economic Liberalization - Process of disinvestments
- Need and methods - Policy planning as a guide to overall business development (10)

8. National Income Accounting – Gross National Product, Net National Product, Gross
Domestic Product and Net Domestic Product- Saving, Investment and Consumption
functions. (8)

Books Recommended

1. Managerial Economics – Dr. Mukund Mahajan

2. Managerial Economics - Mote, Paul and Gupta
3. Managerial Economics - Varshney and Maheshwari
4. A study of Managerial Economics - D.Gopalkrishna
5. Managerial Economics - D.C.Hauge
6. Managerial Economics - Reckie and Crooke
7. Managerial Economics - Gupta
8. Managerial Economics, 4th Ed. - Craig Peterson

(104) STATISTICAL & QUANTITATIVE METHODS

1. Arranging data to convey meaning - Tables, Graphs and Frequency Distribution (6)

2. Measures of Central Tendency and Dispersion (6)

3. Simple and Multiple Regression and Correlation (6)

4. Association of Attributes (6)

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5. Probability - Probability Distributions, Binomial, Poisson and Normal (6)

6. Linear Programming - Formulation and Graphical solution to two variables assignment

problems, Transportation Problems (6)

7. Queuing Theory - Single Server and Multi Server (6)

8. Markov Chains with simulation techniques - Monte Carlo Simulation (6)

9. Games Theory - 2x2 zero sum game with dominance - Pure Strategy and Mixed
Strategy (6)

10. Decision Theory - 5 criteria of decision making (6)

Books Recommended
1. Statistical and Quantitative Methods – By Ranjit Chitale
2. Statistical Methods - S.P.Gupta
3. Statistics for Management - Levin and Rubin
4. Statistics - Spiegel
5. Quantitative Techniques Vol. 1 and 2 - L.C.Jhamb
6. Statistics and Quantitative Techniques - M.G.Dhaygude
7. Operations Research - V.K.Kapoor
8. Operations Research - J.K.Sharma
9. Quantitative Techniques - N.D.Vohra
10. Introduction to Operations Research - Hiller
11. Introduction to Operations Research - Gillett

(105) LEGAL ASPECTS OF BUSINESS

I. The Contract Act, 1871

1.1 Nature and classification of contracts - Essential elements of a valid contract

1.2 Offer and Acceptance - Consideration - Valid Consideration - Capacities of Parties
1.3 Provisions relating to free consent, valid agreements
1.4 Provisions relating to performance and discharge of contract
1.5 Breach of contract - Meaning and remedies
1.6 Contingent Contracts, Quasi-contracts, Wagering Agreements (10)

II. Contract Act, 1872

2.1 Contracts of Indemnity - Meaning, nature - Right of Indemnity Holder and

Indemnifier
2.2 Contracts of Guarantee - Meaning, Nature and Features - Types of Guarantee -
Provisions relating to various types of Guarantee

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2.3 Surety and Co-surety - Rights and Liabilities - Discharge of surety from his liability
2.4 Agency - Agent and Principal - Creation of Agency - Ratification of Agency -
Classification of Agents - Relationship between Principal, Agent and Sub-agent - Agent's
authority - Revocation and Renunciation - Rights, Duties and Liabilities of Agent and
Principal - Termination of Agency (8)

III. Sales of Goods Act, 1930

3.1 Contract for Sale of Goods - Meaning - Sale of Goods and Agreement to Sell -
Essentials of a Contract of Sale - Formalities of a Contract of ale - Sale and Hire
Agreements
3.2 Provisions relating to conditions and Warranties
3.3 Provisions relating to transfer of property or ownership
3.4 Provisions relating to performance of Contract of Sale - Rights of Unpaid Seller -
Remedial measures
3.5 Provisions relating to Auction Sale (8)

IV. The Negotiable Instruments Act, 1881

4.1 Negotiable Instruments - Meaning, Characteristics, Types, Parties - Holder and holder
in Due Course
4.2 Negotiation and Types of Endorsements
4.3 Dishonour of Negotiable Instrument - Noting and Protest (10)

V. The Companies Act, 1956

5.1 Company - Definition, Meaning, Features and Types of companies

5.2 Incorporation of a company - Memorandum of Association, Articles of Association
and Prospectus
5.3 Share Capital - Accounts and Audits - Company Meetings (10)

VI. The Consumer Protection Act, 1986

6.1 Definitions of Consumer, Person, Goods, Service, Trader, Manufacturer - Meaning of

Consumer Dispute, Complaint - Unfair Trade Practices - Restrictive Trade Practices
6.2 Consumer Protection Councils
6.3 Consumer Disputes Redressal Agencies (6)

VII. The Information Technology Act, 2000

7.1 Digital Signature

7.2 Electronic Governance
7.3 Electronic Records
7.4 Certifying Authorities (8)

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Books Recommended

1. Business Laws - Balchandani

2. Business Laws - S.D.Geet and M.S.Patil
3. Business Laws - Gulshan Kapoor
4. Business and Commercial Laws - Sen and Mitra
5. An Introduction to Mercantile Laws - N.D.Kapoor
6. Business Laws - N.M.Wechlekar
7. Business Laws - M.D.Mulla
8. Company Law - Avtar Singh
9. Bare Text of the relevant Act

In addition to these books, students are advised to refer to the monthly journals like
Chartered Accountant, Chartered Secretary and All India Reporter for latest case laws.

(106) BASICS OF MARKETING

1. Marketing Concepts - Approaches to Marketing - Study Approaches and Functional

Approaches – Core concepts of marketing - Marketing Process - Functions of Marketing.
(8)

2. Marketing Planning - Nature, Process and Contents of Marketing Plan - The changing
marketing environment - Analyzing needs and trends in Macro Environment, Economic
Environment, Technical Environment, Political Environment and Socio-cultural
Environment (8)

3. Marketing organization – models and hierarchy, interdepartmental relations, workflow

and culture (6)

4. Consumer Behaviour - Factors influencing buyer behaviour - Buyer decision process -

Consumer Psychology - Industrial Buyer behaviour Vs. Domestic Buyer behaviour -
Customer satisfactions Vs. Customer delight (8)

5. Dealing with competition – Levels Of Competition & factors responsible for

competition, Identification and Analysis of Competitors (8)

6. Market segmentation – Types of market- Bases for market segmentation of consumer

goods, industrial goods and services - Market Targeting and positioning strategies (8)

7. Market Evaluation and Controls - Types, process, obstacles to marketing control -

Marketing Audit (8)

8. Social responsibility of marketing organizations. (6)

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Books Recommended

1. Marketing Management - Philip Kotler

2. Fundamentals of Marketing - Stanton
3. Marketing Management - V.S.Ramaswamy and S.Namakumari
4. Principles of Marketing 12th Edition - Philip Kotler and Gary Armstrong
5. Marketing Models - Lilien & Kotler & Moorthy
6. Case Studies in Marketing - Indian context - R.Srinivas
7. Case study solutions - H.Kaushal
8. Marketing Management – Rajan Saxena
9. Marketing - Gandhi
10. Basic Marketing - William D. Perreault Jr.

(107) INFORMATION TECHNOLOGY

This is a paper for Internal Evaluation. The objective of this subject is to give basic
knowledge to the students about the following areas -

1. Introduction to Computers - Hardware - Software - Systems Software, Application

Software and Packages - Introduction to Embedded Software (6)

2. Fundamentals of operating system- windows, Unix/Linux, Introduction to DBMS

concepts, emerging communication technologies. (6)

3. Commonly used Software Packages like Microsoft Word, Microsoft Excel, Microsoft
Power Point, Microsoft Access, Tally etc. (10)

4. Introduction to World Wide Web - Internet operations - Introduction to Electronic

Commerce and Electronic Business. (8)

Note - Appropriate practical hands-on experience is expected to be imparted to the

students.
Compulsory assignment on web page designing is required.

(108) COMMUNICATION SKILLS

This is a paper for Internal Evaluation. The objective of this subject is to assist a student
in developing oral & written communication skills and to provide insight to the basic
management principles. Practical aspects of communication and management principles
should be emphasized so that the concerned skills get reinforced and internalized.
Following topics should be emphasized during the teaching programme -

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1. Communication Process and Principles of Communication - Barriers to
Communication (6)

2. Written Communication - Letter and Report Writing, Agenda and minutes of Meetings,
Press Releases. (8)

3. Written Analysis of Business Situation - Case Analysis (8)

4. Oral Communication – Spoken English - Presentation, Negotiation, Meetings,

Telephonic Communications, Body language (8)

Books Recommended

1. Business Correspondence and Report Writing - R.C.Sharma

2. Business Communication - M.Balasubramanyam
3. Essentials of Business Communication - R.Pal and Kolahalli
4. Business Communication and Report Writing - Sharma, Mohan
5. Lesikar's Basic Business Communication - Lesikar
6. Business Communication – by Urmila Rai & S.M. Rai

MBA 19
 MBA SEMESTER II

(201) MARKETING MANAGEMENT

1. Marketing Mix - Four P's and its extensions - Significance in the competitive
environment (8)

2. Product and Product Mix, Levels of Product & Product Line - Product Life Cycle -
Managing the product in Product Life Cycle (8)

3. New Product Decision Process - Types of new products - Test Marketing a new
product – Portfolio analysis, Branding - Definition, Purpose and Significance - Packaging
- Purpose, Types and new trends in packaging (10)

4. Pricing strategies - Factors influencing pricing decisions - Approaches to pricing -

Setting the price and managing the price changes. (8)

5. Physical Distribution - Importance and role of distribution in modern marketing -

Introduction to the various channels of distribution – Designing marketing channels- flow
& participants of channels- Role & significance of wholesaling and retailing,
Warehousing and Inventory decisions. (10)

6. Promotion Tools – Advertising, Sales Promotion, Personal Selling, Public Relation,

Direct Marketing, Online Marketing and e marketing. (8)

7. Extended P’s of Marketing – People, Process & Physical Evidence (8)

Books Recommended

1. Marketing Management - Philip Kotler

2. Fundamentals of Marketing - Stanton
3. Marketing Management - V.S.Ramaswamy and S.Namakumari
4. Principles of Marketing 12th Edition - Philip Kotler and Gary Armstrong
5. Marketing Models - Lilien & Kotler & Moorthy
6. Case Studies in Marketing - Indian context - R.Srinivas
7. Case study solutions - H.Kaushal
8. Marketing Management – Rajan Saxena
9. Marketing - Gandhi

(202) FINANCIAL MANAGEMENT

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1. Finance function - Scope and Significance - Role of a finance executive – Agency
problem- Implications of Various Forms of Business Organizations. (8)

2. Financial system – Meaning and significance, Players in the financial system and their
role. (6)

3. Financial Statements of corporate organizations - Introduction to Schedule VI

provisions of Companies Act, 1956. (8)

4. Analysis and interpretation of Financial Statements using the techniques of Ratio

Analysis and Funds Flow Analysis (8)

5. Working Capital Management - Nature of working capital - Need for working capital –
Operating cycle, Estimation of working capital requirement - Financing working capital
requirement - Commercial Papers - Management of Cash and Receivables - Factoring
(8)
6. Capitalization - Under Capitalization and Over Capitalization - Raising the Long Term
and Medium Term funds - Own Vs. Borrowed Funds - Public Deposits - Leasing and
Hire Purchase, Venture capital - Capital Structure - Computation of Cost of Capital -
Trading on Equity - Leverages – type & significance. (8)

7. Capital Budgeting - Nature and Significance - Time Value of Money - Discounting and
Compounding - Methods for evaluating capital expenditure proposals (8)

8. Management of Profits - Dividend Policy - Procedural and Legal formalities involved

in the payment of dividend - Bonus Shares (6)

Note - Problems should be covered on the following topics -

a. Simple problems on Ratio Analysis - Calculation of Ratios and preparation of financial

statements from ratios
b. Simple problems on Funds Flow Analysis
c. Simple problems on Capital Structure
d. Calculation of Cost of Capital
e. Leverages – Operating Financial and Combine
f. Estimation of Working Capital Requirement
g. Simple problems in Management of Receivables
h. Methods for evaluation of Capital Expenditure decisions
i. Interpretation of financial statements using ratios.
j. Functional budget & Cash budget

Books Recommended

1. Financial Management - I.M.Pandey

MBA 21
2. Financial Management - Khan & Jain
3. Financial Management - S.M.Inamdar
4. Financial Management - N.M.Vechlekar
5. Financial Management - S.C.Kuchal
6. Financial Management & Policy - R.M.Shrivastava
7. Financial Management - Prasanna Chandra
8. Accounting and Analysis The Indian Experience 2004 - Published by global Data
Services of India ltd.

(203) HUMAN RESOURCE MANAGEMENT SYLLABUS

1. Human Resources Management - Introduction and Importance - Evolution - Difference

between Personnel Management and HRM - Role of HR Manager - Structure of HR
Department - Duties and responsibilities of HR Manager (8)

2. Manpower Planning - Objectives - Estimating manpower requirement - Recruitment

and selection process - Main resources of recruitment - Assessment Devices - Retention
of manpower - Succession Planning (8)

3. Merit Rating - Promotions - Transfers - Job Description - Job Evaluation - Job

Enlargement - Job Enrichment - Job Rotation (6)

4. Training and Development - Training Process and Methodology - Need and objectives
- Training Procedure - Methods of Training - Tools and Aids - Evaluation of Training
Programmes – Career Planning (8)

5. Performance Appraisal Management System - Definition, Ethics and Concepts of

Performance Management - Different methods of Performance Appraisal - Rating Errors
(8)
6. Retirement / Separation - Kinds of Retirement - Resignation, Discharge, Dismissal,
Suspension, Retirement, Layoff, Voluntary Retirement / Separation Schemes, Golden
handshake (6)

7. Managerial effectiveness through - Kaizen - Quality Circles - Time Management,

TQM (8)

8. Industrial Relations – Grievance Procedure- Collective bargaining- settlement of

disputes (8)

Books Recommended

1. Human Resource Management - Garry Dessler

2. Personnel Management - C.B.Mamoria

MBA 22
3. Managing Human Resources - R.S.Dwiwedi
4. Human Resource Management - V.P.Michael
5. Human Resource Management - Dr.P.C.Pardeshi
6. Human Resources Management - Mirza & Saiyadin
7. Managing Human Resources - Arun Monappa

(204) MANUFACTURING & OPERATIONS MANAGEMENTS

1. History and development of Manufacturing Management - Contribution of various

pioneers beginning from Division of Labour to Quality Revolution and Environmental
Control (6)

2. Manufacturing Management - Nature, Scope, Importance and Functions (4)

3. Methods of Manufacturing - Project / Jobbing, Batch Production, Flow / Continuous

Production, Process Production - Characteristics of each method (6)

4. Plant Location - Importance - Factors affecting location - Factory Building - Plant

Layout - Installation of facilities (6)

5. Introduction to Production Planning & Control - Scheduling - Gantt Charts -

Documentation - Production Work Order (8)

6. Introduction to PERT / CPM - Importance in Manufacturing Management - Network

Crashing (6)

7. Maintenance Management - Importance and types of maintenance - Maintenance

Planning - Spare Parts Management - Equipment Replacement problem (6)

8. Inspection - Cent percent Inspection, Sample Inspection, Operation Characteristics

Curves, Statistical Quality Control - Control Charts - X-R Charts (6)

9. Work Study - Objectives, Scope and Uses - Methods Study - Man Machine Charts -
Work Measurement - Elements - Performance Rating - Allowances - Methods of
Remuneration - Time Based and Efficiency Based - Incentive Schemes - Individual
(Halsey, Rowan and Taylor) and Group Incentive Schemes - Standard Time - Synthetic
Time Standards - Work Sampling (8)

10. Lean Production Systems – TOYOTA system - Theory of Constraints- (4)

Books Recommended

1. Operations Management, 5th Ed. - Krajewski

2. Production & Operations Management - Chary

MBA 23
3. Production & Operations Management - Chase
4. Production & Operations Management - Nair
5. Production & Operations Management - Panneerselvam
6. Production & Operations Management - Adam & Ebert
7. Manufacturing & Technology Management - L.C.Jhamb
8. Work Study and Ergonomics - L.C.Jhamb
9. Production & Operations Management - Muhlemann
10.The Machine that Changed the World – James Womack
11.The Goal – Eliyahoo Goldaratt

(205) MATERIALS & LOGISTICS MANAGEMENT

1. Materials Management - Evolution, Scope and Objectives - Interface with other

functions (6)

2. Forecasting - Methods of forecasting - Moving Average Method, Regression Analysis,

Exponential Smoothing Method (6)

3. Inventory - Types of Inventory - Need of Inventory - Costs associated with Inventory -

Basic EOQ Model - EOQ with discounts - Classification of material - ABC Analysis -
VED, FSN, GOLF, SOS (8)

4. Material Requirement Planning - Advantages over conventional planning (Order Point

Method) - Master Production Schedule - Bill of Materials - Material flow in MRP (8)

5. Purchasing Management - Responsibilities of Purchase Department - Purchase Cycle -

Purchase Order - Relevant provisions of State / Central Sales Tax Act, Central Excise Act
and Import / Export Procedures (8)

6. Value Engineering and Value Analysis (6)

7. Standardization and Codification (6)

8. Introduction to Logistics and Supply Chain Management (6)

9. Materials Handling - Principles of Materials Handling system - Materials Handling

Equipments (6)

Books Recommended

1. Purchasing & Materials Management - Gopalkrishnan

2. Purchasing and Supply Management - Dobler and Burt
3. Materials Management - Dutta

MBA 24
4. Handbook of Materials Management - Gopalkrishnan
5. Materials & Logistics Management - L.C.Jhamb
6. A Text Book of Purchase Management - L.C.Jhamb
7. Introduction to Materials Management - Arnold

(206) MANAGEMENT INFORMATION SYSTEMS SYLLABUS

1. Management Information Systems - Need, Purpose and Objectives - Contemporary

Approaches to MIS - Information as a strategic resource - Use of information for
competitive advantage - MIS as an instrument for the organizational change (8)

2. Information, Management and Decision Making - Models of Decision Making -

Classical, Administrative and Herbert Simon's Models - Attributes of information and its
relevance to Decision Making - Types of information (8)

3. Information Technology - Definition, IT Capabilities and their organizational impact -

Telecommunication and Networks - Types and Topologies of Networks - IT enabled
services such as Call Centres, Geographical Information Systems etc. (6)

4. Data Base Management Systems - Data Warehousing and Data Mining (6)

5. Systems Analysis and Design - Systems Development Life Cycle - Alternative System
Building Approaches - Prototyping - Rapid Development Tools - CASE Tools - Object
Oriented Systems (Only introduction to these tools & techniques) (8)

6. Decision Support Systems - Group Decision Support Systems - Executive Information

Systems - Executive Support Systems - Expert Systems and Knowledge Based Expert
Systems - Artificial Intelligence (8)

7. Management Issues in MIS - Information Security and Control - Quality Assurance -

Ethical and Social Dimensions - Intellectual Property Rights as related to IT Services / IT
Products - Managing Global Information Systems (8)

8. Applications of MIS in functional areas as well as in the service sector should be

covered with the help of minimum 5 case studies. (8)

Emphasis should be given on management oriented problems and cases as compared to

technical problems expected from computer science/ computer management students.

Books Recommended

1. Management Information Systems, Laudon and Laudon, 7th Edition, Pearson

Education Asia

MBA 25
2. Management Information Systems, Jawadekar, Tata McGraw Hill
3. Management Information Systems, Davis and Olson, Tata McGraw Hill
4. Analysis and Design of Information Systems, Rajaraman, Prentice Hall
5. Decision Support Systems and Intelligent Systems, Turban and Aronson, Pearson
Education Asia
6. Management Information Systems, Schulthesis, Tata McGraw Hill
7. Management Information Systems - Sadagopan, Prentice Hall
8. Management Information Systems - Jayant Oke

(207) RESEARCH METHODOLOGY

This is a paper for Internal Evaluation. The objective of the subject is to create scientific
attitude towards solving a management problem and impart knowledge about tools
available for carrying out research.

1. Meaning, Objectives and Motivation in research - Types of research - Research

Approaches - Research Process - Validity and Reliability in research (4)

2. Research Design - Features of a good design - Types of Research Design - Basic

principles of Experimental Design (2)

3. Sampling Design - Steps in Sample Design - Characteristics of a good sample design -

Random Samples and Random Sampling Design (4)

4. Measurement and Scaling Techniques - Errors in Measurement - Tests of sound

measurement - Scaling and Scale Construction Techniques - Forecasting Techniques -
Time Series Analysis - Interpolation and Extrapolation (4)

5. Methods of data collection - Primary Data - Questionnaire and Interviews - Collection

of Secondary Data - Cases and Schedules (2)

6. Testing of Hypotheses - Procedure for Hypotheses Testing - Use of Statistical

Techniques for testing of hypotheses - Z, t and Chi-square Test - Sampling Errors
(4)

7. Testing of samples - Sampling Distributions, Sampling Theory - Determining size of

the sample, codification level - Internal Estimation (2)

8. Analysis of Variance and Co-variance - Multi Variate Analysis (2)

9. Interpretation of Data and Report Writing - Layout of a Research Paper - Techniques of

Interpretation (2)

MBA 26
10. Use of computer in Research - Creating a Database and its use for Statistical
Analysis, Introduction to SPSS package. (4)

The students are expected to utilize their knowledge of RM for summer projects.

Books Recommended

1. Research Methodology - C.R.Kothari

2. Methodology and Techniques of Social Research - Wilkinson, Bhandarkar
3. Research Methodology - Dr. V.P.Micahel
4. Research Design & Methods - Kenneth S. Bordens
5. Business Research Methods - Cooper & Schindler

(208) ECONOMIC ENVIRONMENT OF BUSINESS & ENVIRONMENTAL

MANAGEMENT

This is a paper for Internal Evaluation. The objective of the subject is to provide the
insight to the students about the changes that are taking place in the economic sector, the
effect of these changes on the business & the demands placed on managers for protection
of environment.

SECTION –I (20)

1. Agricultural Sector – Effects of GATT & WTO

2. Industrial Policy Regulations of 1991 leading to Liberalization, Privatization and

Globalization

3. Banking Sector – Privatization, e- banking,

4. Emergence of Service Sector – ITES, Insurance, BPOs, Non-Banking Financial

Companies

5. Taxation - VAT, Customs and Excise

6. Capital Market – On line trading, Introduction to derivatives market

7. Issues related to mergers, Acquisitions and Divestment

SECTION –II (10)

MBA 27
 1. Environmental Education - Objectives, Principles, Scope and functions of
environmental education for people in India. Media and methods.
2. Environmental Hazards – Strategies for hazards mitigation.
3. Disaster management, meaning of extreme events and hazards, causes and
consequences, disaster planning.

Books Recommended –

Environmental Policy – By. James Lester, Duke University Press

Environmental Management System ISO 14001 – By Dr. Ashok Joshi, L. Ramkrishnan,
Nivedita Sarnaik

MBA 28
(301) BUSINESS POLICY & STRATEGIC MANAGEMENT

1. Strategic Management – An Introduction – Evolution of business policy as a

discipline – Concept of strategic management – Characteristics of strategic
management – Defining strategy.
2. Strategy formulation – Stakeholders in business – Vision, mission and purpose –
Business definition, objectives and goals – Environmental appraisal – Types of
strategies – Guidelines for crafting successful business strategies.
3. Tailoring strategy to fit specific industry
4. Strategic analysis and choice – Environmental Threat and Opportunity Profile
(ETOP) – Organizational Capability Profile – Strategic Advantage Profile –
Corporate Portfolio Analysis – SWOT Analysis – Synergy and Dysergy – GAP
Analysis – Porter’s Five Forces Model of competition – Mc Kinsey’s 7s
Framework – GE 9 Cell Model - Distinctive competitiveness – Selection of
matrix
5. Strategy implementation – Issues in implementation – Project implementation –
Procedural implementation – Resource Allocation – Budgets – Organization
Structure – Matching structure and strategy – Behavioural issues – Leadership
style – Corporate culture – Values – Power – Social responsibilities – Ethics –
Building a capable organization – Functional issues – Functional plans and
policies – Financial, Marketing, Operations and Personnel plans and policies
6. Strategy Evaluation – Importance – Symptoms of malfunctioning of strategy –
Organization anarchies – Operations Control and Strategic Control –
Measurement of performance – Analyzing variances – Role of organizational
systems in evaluation
7. New Business Models and strategies for Internet Economy – Shaping
characteristics of E-Commerce environment – E-Commerce Business Model and
Strategies – Internet Strategies for Traditional Business – Key success factors in
E-Commerce
8. Cases in strategic management. A minimum of 10 cases encompassing the above
topics to be analyzed and discussed in the class. Cases to be incorporated in the
Question Paper.

Books Recommended
1. Business Policy, 2nd Ed. – Azhar Kazmi
2. Strategic Management, 12th Ed. – Concepts and Cases – Arthur A. Thompson Jr. and
A.J.Strickland
3. Management Policy and Strategic Management (Concepts, Skills and Practices) –
R.M.Shrivastava
4. Business Policy and Strategic Management – P.Subba Rao

MBA 29
5. Strategic Management – Pearce
6. Strategy & Business Landscape – Pankaj Ghemawat
7. Strategic Planning Formulation of Corporate Strategy - Ramaswamy

MBA 30
 (302) MANAGEMENT CONTROL SYSTEMS

1. Characteristics of Management Control System – Evolution of control systems in an

organization – Relating system to organizational objectives - Strategic Planning,
Management Control and Operational Control – Goal Congruence – Cybernetic
Paradigm of Grissinger – Functions of the Controller
2. Responsibility Centers – Types of Responsibility Centers – Expense Centers, Profit
Centers and Investment Centers – Budgetary Control as a tool for Management
Control Systems - Engineered, Discretionary and Committed Costs – Approaches to
budgeting w.r.t. Engineered and Discretionary costs – Benchmarking and Total Cost
Management
3. Transfer Pricing (Market based and Cost Based) – Related numerical problems –
Return on Investment, Economic Value Added, Capital Budgeting as a tool for
management performance measurement
4. Management Control Systems in Service Sector vis-à-vis in Manufacturing Sector
5. Balanced Scorecard – Four perspectives, financial and non-financial performance
measures.
6. Long Range Planning – Converting corporate vision into a long-range plan
7. Introduction to Audit Function as a control tool covering Financial Audit, Internal
Audit, Cost Audit - Management Audit – Principles and Objectives
8. Case studies on
a) Designing of a control system
b) Evaluation of a control system
c) Performance evaluation – performance reports
d) Numerical problems on Transfer pricing, ROI, EVA
and profitability

Books Recommended

1. Management Control Systems, 10th Ed. – Anthony and Govindrajan

2. Practical Auditing – B.N.Tandon
3. Cost Accounting – B.K.Bhar
4. Management Accounting – Khan & Jain
5. Financial Management – Prasanna Chandra

MBA 31
 (303A) MARKETING MANAGEMENT SPECIALIZATION
MARKETING RESEARCH

1. Marketing Research –Role of marketing research in marketing - Scope and obstacles

in acceptance – Limitations of marketing research – ethics in marketing research.
Prominent Market research agencies in India - Jobs in marketing research – skill sets
required - job and growth prospects.
2. Marketing intelligence –Marketing Decision Support System components - Scope and
Significance of Marketing Intelligence in decision making - Quality and quantity of
Market Information – value of information – Decision tree and Bayesian analysis
concept – types of market information.
3. Research process – problem formulation – hypothesis statement – characteristics of a
good hypothesis – preparing the research proposal.
4. Research designs – Exploratory designs - Focus groups and experience surveys,
Qualitative research techniques – depth interview and projective techniques.
Descriptive designs - Longitudinal and cross-sectional analysis, Causal research –
experimental designs – internal and external validity of experiments.
5. Various sources of market Information – Methods of collecting Market Information -
Secondary data – sources – problems of fit and accuracy. Shop and retail audits,
Readership surveys and viewership surveys, Syndicated services.
6. Primary data – Questionnaire design - Administration and analysis considerations in
design - Attitude measurement – scaling techniques – Observation method.
7. Sampling – basics – sampling methods – combining sampling methods - sample size
calculation (Numericals expected) – population and sample size - large and small
samples - sampling and non sampling errors – practical considerations in determining
sample size.
8. Data analysis – Univariate analysis – Bivariate analysis – Multivariate analysis.
Simple and cross tabulation, simple and multiple regression, Factor analysis.
9. Hypothesis testing – for one mean, two means, multiple means, proportions.
Chisquare test, tests for large and small samples. (Numericals expected)
10. Report writing – forms of report – fundamentals of a good report.
11. Applications of Marketing Research: Cluster analysis for identifying market
segments, Conjoint analysis for Product research, Multi-dimensional scaling,
Discriminant analysis and perceptual mapping for Brand positioning research,
Advertising research – copy testing, media selection, media scheduling, Market and
Sales Analysis, Sales forecasting – objective and subjective methods, Test marketing,
Industrial versus consumer marketing research.
12. Web based marketing research - using the internet for collecting secondary data –
primary data - advantages and limitations in data collection – reach – analysis –
accuracy – time.
13. Setting up & Implementation of Marketing Research Project. Projects for consumer
durables, non durables, industrial products, and services to be discussed.

MBA 32
 CASES/CASELETS TO BE INCORPORATED IN
QUESTION PAPER
Books Recommended
1. Marketing Research – Beri
2. Marketing Research – Nargundkar
3. Research for Marketing Decisions – Paul Green, Donald Tull, Gerald Albaurn
4. Marketing Research – Measurement & Methods – Donald S.Tull, Del I.Hawkins
5. Marketing Research – Thomas C. Kinnear
6. Business Research Methods – Cooper
7. Marketing Research –Aakar, Kumar, Day

(303B) FINANCE SPECIALIZATION

ADVANCED FINANCIAL MANAGEMENT

1. Accounting Standards:
1. Role of Accounting Standard board
2. International Accounting Standards
3. Disclosure of Accounting Policies – Inventory, Deprecation, Investment,
Fixed Assets, Amalgamation.
2. Capital Structure Theories: -

2.1 Net income approach

2.2 Modiglliani and Miller theory (MM approach)

3. Dividend Distribution Theories: -

3.1 Types of dividend
3.2 Payment of dividend – Provisions of Companies Act 1956
3.3 Important consideration in dividend policy
3.4 Theories of dividend
• Gordon growth model
• Walters valuation model
• MM – Irrelevancy theory

4. Working Capital Management: -

4.1 Overtrading
4.2 Symptoms of poor W.C. management
4.3 W.C management Strategies
4.4 Tandon committee / Chore Committee Recommendations.

MBA 33
 4.5 Latest trend in W.C. finance
4.6 R.B.I guidelines on W.C. finance

5. Capital Budgeting: -
5.1 IRR and NPV method comparative study
5.2 Capital rationing
5.3 Capital budgeting during inflation
5.4 Techniques of decision making under risk and uncertainty
• Profitability and expected values, standard deviation, value of
information, optimistic- pessimistic estimates, risk adjusted
discounted rate, certainty equivalent approach, simulation,
decision trees, sensivity analysis, capital asset pricing model.

6. Economic Value Added (EVA): -

6.1 Concept of EVA
6.2 Calculating EVA
6.3 Adjustments for calculations of EVA
6.4 Superiority of EVA

7. Financial Analysis: -

Using tools Such as Ratio Analysis, Funds Flow, Cash Flow, Cash Budget.

Problems should be covered on the following topics;

Working Capital Management

Capital Budgeting

Ratio Analysis, Funds Flow, Cash Flow, Cash Budget.

Books Recommended
1. Financial Management : I. M. Pandey
2. Financial management : Prasanna Chandra

MBA 34
3. Financial Management : Van Horne
4. Financial Management : R. P. Rustagi
5. Financial Management : Ravi M. Kishore

MBA 35
 (303C) COMPUTER SPECIALIZATION
SOFTWARE ENGINEERING
1. Systems Concept, Integrated Systems, Sub-systems, Modules

2. Role of Systems Analysts and others in System Development

3. General phases of Systems Development Life Cycle

Feasibility Study, Requirements Capture, Detailed Systems Analysis, Systems Design,
Testing, On-site Implementation and Maintenance

4. Fact Finding Methods

5. Different Approaches to Software Development

Classic Method
Prototyping
Spiral Model
4 GL or Data Oriented Approach

6. Structured Analysis and Design Method and Software Engineering Techniques, Tools
and Methodologies in Systems Development
Application Systems Modeling
Data Modeling - Entity Relationship Method
Process Modeling - Data Flow Diagrams
Concept of Object Oriented Modeling
Temporal Modeling - State Transition Diagrams
Database Design Methods
Mapping E-R Model to arrive at the Database Design
Normalization Technique for Database Design
Controlled De-normalization
System Documentation Techniques
System Flow Charts
Functional Decomposition Diagrams
Structure Charts
Structured Flow Charts (N-S Diagrams)
Logic Representation Techniques
Decision Trees
Decision Tables
Pseudocode and Structured English

7. Users Interface Design

Menu, Screen and Report Layout Designing
The Mode/Style of interaction between the system and the user

MBA 36
8. Codes Designing for field values - Designing Code-less system

9. Introduction to Computer Aided Software Engineering (CASE)

10. Types of Data Processing - Batch, On-line and Real Time Processing

Books Recommended
1. Analysis and Design of Information System 2nd Ed. - Senn
2. Software Engineering Practitioner's Approach - Roger Pressman
3. Introduction to Systems Analysis and Design - Hawryszkiwycz
4. Systems Analysis and Design - Elias Awad
5. Introducing Systems Analysis and Design - Lee
6. Systems Analysis and Design - Perry Edwards
7. Software Engineering Concepts - Fairley

MBA 37
(303D) PRODUCTION & MATERIALS SPECIALIZATION
LOGISTICS AND SUPPLY CHAIN MANAGEMENT
1) Logistics – Concept and significance – Distribution Strategies – Customer Service
policies and Integrated Logistics Management

2) Transportation Alternatives – Railway, Road, Air, Waterways, Pipe Lines,

Animals and Animal driven vehicles – Economics of transportation – Applications
of Quantitative Techniques – Transportation Models

3) Distribution Network Planning system – Location – Number and size of facilities

– Stocking Policies – Storage and handling capacities – Introduction to State and
Central Warehouse Acts

4) Packaging - Principles, functions and types – Containerization – Concepts –

Infrastructure - Customs Issues – Service Utilization Modes – Rail, Sea and Road

5) Role of Freight and Insurance in Logistics

6) Concept of Supply Chain Management and its strategic role in the organization –
Intra and Inter Organization Supply Chain

7) Designing of efficient supply chain policies – Bottlenecks and remedies

8) Integration of supply chain with corporate strategy – Cost efficiency across supply
chain – Impact on Customer Service

9) Role of computer and IT in supply chain

Books Recommended
1. Purchasing & Supply Management – Dobler and Burt
2. Strategic Logistics Management – Lambert
3. Logistical Management – The Integrated Supply Chain Process – Bowersox
4. Materials & Logistics Management – L.C.Jhamb
5. Logistics & Supply Chain Management – Christopher
6. Supply Chain Management – Sunil Chopra
7. Logistics & Supply Chain Management – Raghuram
8. Supply Chain Management for 21st Century - Sahay

MBA 38
 (303E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION
LABOUR LAWS - I

1) Factories Act
2) Industrial Disputes Act
3) Workmen’s Compensation Act
4) Employees’ Provident Fund Act
5) Employees’ State Insurance Act
6) Payment of Wages Act
7) Minimum Wages Act
8) Payment of Bonus Act
9) Payment of Gratuity Act
10) M R T U and PULP Act

Books Recommended

1) Industrial Law - P.L.Malik

2) Bare Text of the relevant Acts

MBA 39
(304A) MARKETING MANAGEMENT SPECIALIZATION
INTEGRATED MARKETING COMMUNICATIONS

1) IMC; The concept and the process, Consumer buyer behavior,

Communication market analysis, the value of IMC plans.
2) Sales promotion; Different types of promotion, Promotion opportunity
analysis, establishing a communication budget, Relationship between sales
promotion and advertising.
3) Advertising; Perspective and the process, Classification of advertising,
Functions and effects of advertising.
4) The Advertising business; Elements of advertising, Ad agency, Types of
agency, Agency-client relationship.
5) Advertising Strategy & Planning; The marketing plan, advertising plan,
Importance of marketing and consumer behavior to advertising. Concept of
copy and message.
6) Advertising Media; Media strategy and media planning, Media factors, Media
mix, Media choices.
7) Public Relations & Event Management; The public relation dept,
Stakeholders, Stages of public opinion, Tools and techniques, Event
management-it’s significance. Public Relations and sponsorship programs –
PR department and its functions, integrating PR with IMC process.
8) Database and direct marketing programs, Internet marketing – E-com and its
incentive.
9) Evaluating marketing communication programs - Message evaluation,
reorganization test etc.

CASES/CASELETS TO BE INCORPORATED IN
QUESTION PAPER

Books Recommended
1) Integrated Advertising, Promotions and Marketing Communication by Kenneth clown
& Donald Bach PHI, 2002
2) Promotions and Integrated Marketing Communications by Richard Semantic, TL,
2002
3) Advertising and Promotions by Belch and Belch, TM GH, 2001
4) Otto Kllipner’s Advertising procedure – The prentice hall
5) Advertising, sales and promotion mgt – Himalayan publishing house
6) Advertising – frank Jerkins – Prentice Hall
7) Advertising and Promotion – An Integrated Marketing communications Perspective _
Tate McGraw Hill.
8) Contemporary advertising - William Fares – Irwin / McGraw hill series.
9) Advertising Management – Rajiv Batra, John G Myers, David Aaker
10) Ogilvy on advertising – David Ogilvy

MBA 40
11) Advertising management; David Oglivy
12)Advertising Management; Manendra Mohan
13) Advertising Principles & Practices; Willium Wells, John Burnett, Sandra Moriarty

MBA 41
 (304B) FINANCE SPECIALIZATION
DIRECT TAXATION
1. Income Tax Act 1961, - Definitions – Assessee, Person, Agricultural Income, Income,
previous year, Assessment year, Residential Status – Incomes exempt from Tax.

2. Computation of Various heads of income – Income from salaries- Income

from House Property- Capital Gains ( personal cases), - Income from other sources –
deductions from each head of income, Capital gains arising from transfer of residential
house, Capital gains arising from the transfer of land used for agriculture purpose.

3. Tax Planning – avoidance – evasion, Tax planning in respect of non -resident, Tax
planning in respect of resident – individual, Tax planning in respect of employees
remuneration.

4. Returns of Income – Compulsory filing of returns based upon economic criteria -

forms of returns- assessment – Types of assessments- Deduction of Tax at source from
salaries, payment to contractors, Interest, Rent, Professional Fees- Tax deduction
certificates. – Filling of annual returns of Tax deducted at Source.

5. Taxation of Companies- Definitions - Taxable Income and Tax Liability,

(Computation), Carry forward and Set off losses, Minimum Alternate Tax, Tax on
Distributed Profits of Domestic Companies, Tax on Income distributed to Unit Holders,
Tax on Income received from Venture capital companies and venture capital funds.

6. Restructuring Business – Restructuring business, amalgamation, demerger, conversion

of sole proprietary business into limited company, conversion of firm into limited
company, transfer of assets between holding and subsidiary companies
7. Income from business and profession- Chargeability, general principles governing
assessment of business income, method of accounting scheme of deduction and
allowances, basic principles governing admissibility of deduction under section 30 to
44D, deductions expressly allowed in respect of expenses/ allowances, general
deductions, amounts expressly disallowed under the Act.

8. Capital Gains – Chargeability, meaning of capital asset, types of capital assets, transfer
of capital asset, computation of capital gain, full value of consideration, expenditure on
transfer, cost of acquisition, cost of improvement, indexed cost of acquisition and indexed
cost of improvement, computation of capital gain in certain special cases, capital gains
exempt from tax, extension of time limit for acquiring new asset, short term / long term
capital gains – how charged to tax, Capital gains on compulsory acquisition of land and
buildings forming part of industrial undertaking, Capital gain not to be charged on
investment in certain goods, Capital gains of certain listed securities/ units not to be
charged to tax in certain cases, Capital gains on transfer of a long term capital asset other

MBA 42
than a house property, Capital gains on transfer of assets in cases of shifting of industrial
undertaking from urban area.

Notes:
a) Assessment Year applicable for the paper will be the Assessment
year pertaining to the academic year. e.g. for the academic year 2005-2006 applicable
assessment year will be 2005-2006.
b) Problems will be asked on the following areas;

i. Problems on computation of Income from Salaries with deduction there from.

ii. Problems on computation of Income House property with deductions there
from.
iii. Problems on computation of Income from Capital gains with deductions there
from.

Computation of capital gains tax covering impact of securities transaction tax.

Books Recommended

1) Direct Taxes – Law & Practice – Vinod Singhania

2) Bare Acts & Rule of the relevant taxes.
3) Direct taxes by Girish Ahuja & Dr. Ravi Gupta.
4) Direct Taxes – T. N. Manoharan

MBA 43
 (304C) COMPUTER SPECIALIZATION
RELATIONAL DATABASE MANAGEMENT SYSTEMS

1. Introduction
1.1 History : Advantages and limitations of RDBMS; Users of RDBMS,
1.2 Software Modules in RDBMS; Architecture of RDBMS.

2. Modeling Techniques
2.1 Different Types of Models, Introduction to ERD.

3. Hierarchical Database

4. Network Database

5. Relational Database

MBA 44
 Introduction; Codd's Rules; Concept of Domain, Tuple,
cardinality; Comparison between HDB-NDB-RDB

6. Normalization
Advantages and disadvantages of Normalization; 1NF-2NF-3NF-
rules with examples; Anomalies.

7. SQL commands.

Basic Structure
Set Operations
Aggregate Functions
Null Values
Nested Subqueries
Views
Complex Queries
Modification of the Database
Joined Relations
Data-Definition Language
Embedded SQL
Dynamic SQL
Exercises

Introduction to object oriented database

Concept
Object binding in Oracle - Class, Attribute, Methods
Object type
Definition, Declaring and initializing
Methods
Alter and Drop type

Books Recommended
1. DATABASE System Concepts, Silberschatz , Korth, Sudarshan
2. SQL by Scott Urman

(304D) PRODUCTION & MATERIALS SPECIALIZATION

QUALITY MANAGEMENT

1. Quality Principles – Quality Defined – Costs of Quality – Organization wide

Quality Management (TQM)

MBA 45
 2. Quality Principles – Deming, Juran, Crosby, Ishikawa, Taguchi – Quality
Awards - Malcom, Baldridge

3. Quality Control and Quality Assurance – Concept of Quality Control –

Concept of Process Variation – Acceptance Sampling – Sampling Inspection
Vs. 100% Inspection – Attributes and variable sampling plans – OC Curves –
Producer and Consumer Risk – AQL, RQL, TQL, AOQL and AOL

4. Statistical Process Control – Control Charts – X-R, P, np and C Charts –

Benefits of Control Charts and Applications

5. Quality Management – Assistance Tools – Ishikawa Fish Done diagram –

House of Quality – Nominal Group Technique – Quality Circles – Flow
Charts – Pareto Analysis – Poka Yoke (Mistake Proofing)

6. Reliability – Concept and Components – Concepts of failure – Reliability of

system – Success and Failure models in series and parallel – Methods of
achieving higher reliability – Concept of maintainability and availability –
Comparison with reliability

7. Managing and organization for quality – Quality Policy – Quality Objectives

– Leadership for Quality – Quality and organization culture – Change
Management – Team Building

8. Quality Standards – ISO 9000, ISO 14000 – QS 900 series – Outlines,

application and prerequisites – Quality Audit and Quality Manual

Books Recommended
1. Total Quality Management – Sundarrajan
2. Quality Control & Total Quality Management – Jain
3. The essence of Total Quality Management – Hunsen & Ghare
4. Managing for Total Quality – Logothetic
5. Quality Problem Solving – Smith
6. ISO 9000 - Kairon

(304E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION

INDUSTRIAL RELATIONS

1. Industrial Relations - scope, definition and objectives of Industrial Relations.

Impact of Industrial relations on socio-economic conditions.
2. Role of judiciary and its impact on industrial relations.

MBA 46
 3. Machinery for settlement of disputes at the level of Central and State Govt.
Machinery under Adjudication with landmark judgements given by High
Courts and Supreme Court from time to time.
4. Concept of collective bargaining – its success and failure – causes therefore.
Critical review.
5. Workers participation in management – its practicability at operational level
6. Trade union movement in India after independence – problems faced by trade
unions due to intra and inter – union rivalry. Political affiliation of trade
unions – Merits and demerits.
7. Problems of forming unions in unorganized sectors – Labour management
relations in organized sector.
8. Salient features of Trade Union Act.
9. Impact of globalisation and information technology on Industrial relations.

Books Recommended

1) Personnel Management and Industrial Relations – P.C.Shejwalkar and

S.B.Malegaonkar
2) Industrial Relations – Arun Monappa
3) Management of Industrial Relations – Pramod Verma
4) Labour Management Relations in India – K.M.Subramanian

MBA 47
 (305A) MARKETING MANAGEMENT SPECIALIZATION
DISTRIBUTION AND RETAIL MANAGEMENT

DISTRIBUTION MANAGEMENT
1) Marketing Channels – Definition, Need & Importance- Different forms of
channels- Functions of Marketing Channels – Channel Structure –
Unconventional channels, Channels for Consumer, Industrial Goods &
Services – International Marketing Channels
2) Physical Distribution -–Concept, objectives, significance of Physical
Distribution- Logistics Participants in Physical Distribution Process
Components of Physical Distribution –Order Processing, Material Handling,
Transportation, Warehousing, Inventory Management
3) Wholesaling - Types, Importance, Functions of Wholesaler - Wholesaler
Marketing Decisions – Trends in Wholesaling
4) Channel Management : Channel selection criteria, performance appraisal of
channel members – Integrated Marketing Channels – Horizontal, Vertical,
Multichannel Marketing Systems , Channel Conflicts & Techniques to resolve
channel conflicts
5) Supply Chain Management – Concept, Components, Significance-
Distribution efficiencies & interdependencies

RETAIL MANAGEMENT

1) Retailing – Definition – Significance and Importance – Indian Vs. Global

scenario – Types of Retailing – Store Retailing – Non-store Retailing – Types
of retailers
2) Retail location – Factors affecting retail location decision – Site selection –
Factors affecting site selection – Steps in selecting site – Location based retail
strategies
3) Store design – Store layout – Types of layouts – Factors affecting store layout
– Retailing image mix – Store Façade
4) Store administration – Floor space management - Space mix – Managing store
inventories and displays – Customer service – CRM in retailing- Cashiering
process – Managing in-store promotions and events
5) Merchandising – Introduction and definition – Steps in merchandise planning
– Merchandise hierarchy – Buying process – Category management –
manufacturer’s brands Vs. private label brands
6) Retail supply chain management – Definition – Integrated supply chain
planning – Vendor Development – Quick Response Inventory Planning –
Floor Ready Merchandise – Electronic data exchanges and bar coding –
Managing reverse logistics
7) Retail communication – Merchandise based – Store based – Service based -
Steps in planning – Retail communication mix – Sales promotion –
Advertising – Public relations – Personal selling

MBA 48
 8) New trends in retailing – Franchising in retailing – Role of IT in retailing

MBA 49
 CASES/CASELETS TO BE INCORPORATED IN
QUESTION PAPER

Books Recommended
1) Channel Management – Stern – El-Ansary
2) Distribution Management – S.Eliton
3) Marketing – Bovee, Thill
4) Retail Management – Gibson Vedamani
5) Retailing Management – Levy & Weitz
6) Channel Management & Retail Marketing – Meenal Dhotre
7) Retail Marketing Management – David Gilbert
8) Retailing Management – Swapna Pradhan
9) Retail Management – Ron Hasty & James Reardon
10) The Art of Retailing – A.J.Lamba
11) Retail Marketing Management – Swapna Pradhan
12) Retailing Management – W.Steward
13) Retailing Management – Analysis, Planning & Control – David Walters

MBA 50
(305B) FINANCE SPECIALIZATION
MERCHANT BANKING & FINANCIAL SERVICES

1) Capital Market – Capital Market in India – Operations in Primary Markets –

Instruments involved – Role of SEBI and Merchant Bankers (Pre-issue and
Post-issue) and other activities carried out by Merchant banks
2) Secondary Markets – Stock Exchanges in India – National Stock Exchange
(NSE) – Stock Holding Corporation of India (SHCIL) – Scripless Trading –
E-Trading – Index/Futures Trading – Share Lending Scheme – Stock Market
operations on International Level – Book Building – Buy back of shares –
Mergers & Acquisition, ADRs / GDRs – Regulations.
3) Money Market – Nature and role of money market in India – Instruments in
money market viz. CPs, CDs, Bills of Exchanges, ICDs, Treasury Bills – Role
of DFHI/STCI in money market
4) Financial Services – Credit Rating – Factoring and Forfeiting – Leasing and
Hire Purchasing – RBI guidelines for NBFCs – Credit Cards – Securatization
of debts – Housing Finance
5) All SEBI Guidelines related to topics covered above.
6) Current developments are expected to be covered.

Books Recommended

1. Relevant text of SEBI guidelines

2. Indian Financial Services – M. Y. Khan
3. Marketing of Financial Services – Audhani
4. Advance Financial Management - Kohak

WEB-SITES –

SEBI / BSE / NSE moneycontrol.com, sharekhan.com,

economictimes.com, suchetadalal.com

MBA 51
 (305C) COMPUTER SPECIALIZATION
VISUAL BASIC AND ORACLE
VISUAL BASIC

1. Introduction to Visual Basic

Event-driven Programming
Starting and Exiting VB
Understand VB Environment
Project Explorer
Properties Window
Toolbox
Form Layout Window
Property Pages
Getting Help
Saving Project
Printing Project
Running Applications

2. Adding Code and Events

Code Window
Naming Conventions
Variables ( all datatypes ) - Byte, Boolean, Integer, Long (long integer), Single (single-
precision floating point), Double (double-precision floating point), Currency (scaled
integer), Decimal, Date, Object, String (variable-length), String (fixed-length), Variant
(with numbers), Variant (with characters), User-defined (using type)
Scope (Global, Local, Static)
Constants

3. Visual Basic Controls

Label and TextBox Controls
Command Button Controls
Frame, Checkbox and Option Button Controls
ListBox and ComboBox Controls
Drive List Box, Directory List Box and File List Box Controls
Formatting Controls
Control Arrays
Tab Order

4. Working with functions

String Functions
Mathematical Functions
Date Functions
Data type Conversion Functions

5. Control Statement

MBA 52
IF and IIF Statement
Select Case Statement
Do Statement
For Statement
Exit Statement

6. Dialog Boxes
Msgbox
Inputbox
Common Dialog Box (Microsoft Common Dialog Control 6.0)

7. Menus
Creating Menus
Adding Code to Menus
Toolbars
Other Common Controls (Microsoft Windows Common Controls 6.0, Microsoft
Windows Common Controls-3 6.0)

8. Accessing data
Reading and Writing Files
Data Form Wizard
Data Control
Data Grid Control, DB-Combo Box and DB-List Box
SQL Queries in VB
Jet DAO
ADO (with controls and code)
Error Handling

9. Objects and Classes (Only Basic Definition)

OLE Control
Programming with objects (Creating objects of a user defined class and using them on the
form)

10. Windows API

Defining Windows API
DLLs
Declare Statement
Calling API routine

11. Crystal Reports (8.5) - Overview

ORACLE

Introduction to Oracle Architecture

MBA 53
 Queries
Select with all options
Operators
Arithmetic
Comparison
Logical ( in, between, like, all, %, _, any, exists, is null, and ,or, not, Distinct)
Order by clause
SQL Functions
Date
Sys_date , next_day, Add_months, last_day, months_between,
Numeric
round, trunc, abs, ceil, cos, exp, floor
Character
initcap, lower, upper, ltrim, rtrim, translate, length, lpad, rpad, replace
Conversion
to_char, to_date, to_number
Miscellaneous
Uid, User, nvl, vsize, decode, rownum
Group function
avg, max, min, sum, count, with Group by and Having Clause
Nested functions
Joins

Simple join
Equi join
Non equi join
Self join
Outer join
Set operators (Union, union all, intersect, minus)
Sub queries and Correlated query
DML statements (Insert, Update, Delete with where clause)

TCL (Commit, Rollback, Savepoint)

Locks in Oracle
DDL Statements
Data types
Character
Char,Varchar/varchar2,Long
Number
Number (p) - fixed point, Number (p,s) - floating point
Date
Raw
Long raw
Introduction to LOB datatypes (CLOB,BLOB, BFILE)

MBA 54
 Table

Create, Alter, Drop, Truncate, Rename

Constraints ( Primary key, Foreign Key, Unique Key, Check, Default, Not Null, On
delete, Cascade)
Column level and Table level constraints
Oracle Objects

Views, Sequences, Synonyms, Index (Define, Alter and Drop)

Introduction to Report writing using SQL

(Title, Btitle, skip, set, pause, column, sql.pno, Break on, compute sum, set server
output on.)

Database Triggers
Types of Triggers
Enabling, disabling
Predicates- inserting, updating, deleting

Procedures and Functions

Definition, Implementation and Execution

Books Recommended
1. Visual Basic 6.0 Programming - Holzner Steven
2. Visual Basic 6.0 in 21 days - Perpy Greg
3. Peter Norton's Guide to Visual Basic 6.0 - Peter Norton
4. Visual Basic 6.0 - Peter Wright
5. Visual Basic 6.0 – Corhell
6. Oracle8- William G Page Jr. and Nathan Hughes

MBA 55
(305D) PRODUCTION & MATERIALS SPECIALIZATION
PRODUCTION PLANNING & CONTROL

1. Role and Importance of PPC in various manufacturing systems – Functions of

PPC – Capacity Planning – Estimating – Routing – Loading – Dispatching –
Expediting

2. Aggregate Planning – Rough Cut Planning – Capacity Planning – Shop Floor

Planning – Gantt Charts – Control and Feedback systems

3. Implementation of PPC in continuous flow system – Line Balancing – Heuristic –

Intermittent Production System – Job Shop Scheduling – Use of Linear
Programming models and Scheduling Algorithms

4. Flexible Manufacturing Systems – Group Technology – Cellular Planning –

Robotics – CAD CAM SIM

5. Role of computers in PPC

Books Recommended
1. Manufacturing Planning & Control – Vollmann
2. Production – Planning, Cotrol & Integration – Sipper
3. Production Planning & Inventory Control – Narsimhan
4. Production Planning & Control – L.C.Jhamb
5. Production and Operations Management - Chase

MBA 56
(305E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION

PERSONNEL ADMINISTRATION – APPLICATION AND PROCEDURE

1. Personnel Administration – concept, Definition and objectives. Difference

between personnel administration and personnel management.
2. Areas of Personnel Administration – Time keeping and attendance – Role of
security officer – House Keeping – Proper environment around factory –
Transportation – Running of Canteen – Creche – Ambulance room,
implementation of safety and security provisions as per Factories Act.
3. Welfare measures and its implementation as per provisions of factories Act
and implementing non-statutory welfare measures.
4. Maintenance of statutory Returns to be sent to Govt. authorities such as
Professional tax return, T.D.S. Return, 16-A Form etc.
5. Drafting of appointment orders, Interview letters, transfer order, promotion
letter, suspension order, show cause notice, Memo, charge sheet, warning,
caution, imposition of fine, wage-rise Agreement, letter of termination and
dismissal of services, Letter of appreciation of work.
6. Calculation of Retrenchment compensation, gratuity, calculation of bonus.
7. All kinds of notices, circulars and letters to trade unions, Govt. Offices and
private agencies.
8. Maintenance of personal files – Personnel Audit.
9. Logistics management and arranging training programmes at various levels.

A student is expected to draft any kind of communication mentioned above if such a

question is asked to know practical ability.

Books Recommended

1. Employee Training & Development – Noe

2. Training Instruments for HRD – Uday Pareek

MBA 57
(306A) MARKETING MANAGEMENT SPECIALIZATION
CONSUMER BEHAVIOUR
1. Introduction to Consumer Behavior - the diversity of consumer behavior - Nature and
Characteristics of Indian Consumers - Consumer Market demographics in India.

2. Consumer as an individual - Consumer needs and motivation - positive and negative

motivation - rational versus emotional motives - Consumer imagery and perceived
risks - Diffusion of innovations: the diffusion process - the adoption process -
consumer innovativeness and personality traits.

3. Consumers in their social and cultural setting: Consumer relevant reference groups -
family decisions making and consumption related roles - family life cycle - social
class and consumer behaviour - influence of culture on consumer behaviour - cross
cultural context.

4. Consumer decision making, choosing and consuming: Levels of consumer decision

making - extensive problem solving - limited problem solving - routinized responsive
behavior - models of consumer four views of consumer decision making - an
economic view - passive view - cognitive view - emotional view - model of consumer
decision making - input-process-out put - consumer gifting behavior - beyond
decision: consuming and possessing. Personal influence and the opinion leadership
process - Online decision making in consumer purchase process.

5. Consumer modeling - the economic model - learning model - psychoanalytical model

- sociological model - the Howard Sheth model - the Engel-Kollat-Blackwell model.

6. Consumption and post purchase behavior: Consumer satisfaction concept, cognitive

dissonance, consumer delight, Consumer Value, Consumer Value Delivery Strategies,
Competitive advantage through customer value Information - Customer value
determination process - Measuring customer satisfaction.

7. Consumerism – rise of global consumer culture.

CASES/CASELETS TO BE INCORPORATED IN
QUESTION PAPER

Books Recommended

1. Consumer Behavior – Hawkins, Best, Coney – TMH, 9/e, 2004

2. Consumer Behavior – Leon Schiffman, Leslie Lazar Kanuk – Pearson / PHI, 8/e
3. Consumer Behavior In Indian Perspective – Suja Nair – Himalaya Publishers, 2004

MBA 58
4. Customer Behavior – A Managerial Perspective – Sheth, Mittal – Thomson,
5. Conceptual Issues In Consumer Behavior Indian Context – S Ramesh Kumar –
Pearson,
6. Cross cultural marketing – Robert Rugimbana and Sonny Nwankwo
7. Customer Relationship Management – Peeru Ahamed & Sagadevan – Vikas
Publishing
8. Consumer Market demographics in India – Edited by S.L.Rao
9. Consumer Behaviour - Walker
10. Understanding Your Customer - R.Woodruff and S.F.Gardial
11. Consumer behaviour - Louden, Delebeta
12. Consumer Behavior - J.Paul Peter

MBA 59
(306B) FINANCE SPECIALIZATION
BANKING & FINANCIAL INSTITUTIONS

1. Overview of Indian Financial System and Markets – Developments since

1991 – Recent Trends – Role of Financial Intermediaries in a financial system
– Various financial intermediaries
2. Study of various interest rates – Short Term, Medium Term and Long Term –
Emergence of Repos rate as the benchmark rate in the short term – Floating
and Fixed rates of interest – LIBOR,MIBOR and MIBID
3. Regulatory mechanism and statutory authorities in financial markets – SEBI
and RBI – Role played by them – Salient features of statues governed by them
4. Commercial Banking – Management of assets and liabilities – Lending
policies – Risk and Profitability planning – Effect of RBI policies on the
operations of commercial banks - Recent reforms in Banking Sector –
Recovery of debts.
5. Non-Banking Financial Companies – Status – Regulations affecting
operations of NBFCs in India
6. Pricing of products and services in financial service sector.
7. Government (Union) Finance budget & its implications on financial markets.
8. Monetary Policy, Fiscal Policy, and their Implementations.

Books Recommended

1. Financial Institutions & Markets - L.M.Bhole

2. Indian Financial System - M.Y.Khan
3. Indian Financial System - H.R.Machiraju

MBA 60
 (306C) COMPUTER SPECIALIZATION
ENTERPRISE RESOURCE PLANNING (ERP)

1 Enterprise Resource Planning –Introduction

What is ERP?
Need of ERP
Advantages of ERP
Growth of ERP

2 ERP and Related Technologies

Business process Reengineering (BPR)
Management Information System (MIS)
Decision Support Systems (DSS)
Executive Support Systems (ESS)
Data Warehousing, Data Mining
Online Analytical Processing (OLTP)
Supply Chain Management (SCM)
Customer Relationship Management (CRM)

3 ERP modules & Vendors

Finance
Production planning , control & maintenance
Sales & Distribution
Human Resource Management (HRM)
Inventory Control System
Quality Management
ERP Market

4 ERP Implementation Life Cycle

Evaluation and selection of ERP package
Project planning
Implementation team training & testing
End user training & Going Live
Post Evaluation & Maintenance

5 ERP Case Studies

Post implementation review of ERP Packages in Manufacturing , Services , and
other Organizations

Books Recommended :
Enterprise Resource Planning - Alexis Leon
ERP Ware : ERP Implementation Framework - V.K. Garg & N.K. Venkitakrishnan
ERP : By Leon , ERP Concepts and Planning - Garg & Venkitakrishnan

MBA 61
(306D) PRODUCTION & MATERIALS SPECIALIZATION
MANUFACTURING STRATEGY
1. Developing a manufacturing strategy – Principles and Concepts
Functional Strategies – Reasons for manufacturing’s reactive role in corporate
strategy – Functional goals Vs. Manufacturing needs- Developing a manufacturing
strategy – Strategic integration – Linking manufacturing to marketing – Outputs of
manufacturing strategy

2. Developing a Manufacturing strategy - Methodology

Checking markets – Outcome of the market debate – Relating manufacturing to
agreed markets – Price – Conformance Quality – Delivery reliability – Delivery speed

3. Process Choice
Manufacturing function – Generic types of process choice – Technical specifications
Vs. Business specifications – Technology strategy – Manufacturing strategy and
Technological opportunities – Manufacturing’s strategic response

4. Product Profiling
Levels of application – Procedure – Company based profiles – Applying same
manufacturing strategy to two different markets – Incremental marketing decisions
resulting in a mismatch – Reallocation of products due to downsizing

5. Focused Manufacturing – Principles, Concepts and Methodology

Principles of economies of scale – Trade-offs in focused manufacturing – Alternative
approaches to focused manufacturing – Progression and Regression in focused
manufacturing – Origin of existing plants – Moving to focused plants – Process
Rearrangement – Infrastructure Rearrangement

6. Make or Buy
Reasons for choosing alternative strategic position – Shedding difficult
manufacturing tasks – Issues involved in changing make or buy decisions – Customer
Vendor relations – Just In Time production

7. Manufacturing Infrastructure Development

Manufacturing infrastructure issues – Organizational issues – Operational effects of
structural decision – Strategy-based alternatives – Operational Control

8. Accounting & Financial perspectives and Manufacturing Strategy

Investment decisions – Linking investment to Product Life Cycle and Risk Reduction
– Operating Controls and Information – Linking Process Investment Decisions and
the evaluation of control

MBA 62
 Books Recommended

1. Production & Operations Management – Chase

2. Production & Operations Management – L.C.Jhamb
3. Competitive Manufacturing Management – Nicholas
4. Managing Technology & Innovation for Competitive Advantage - Narayanan

MBA 63
 (306E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION
TRAINING & DEVELOPMENT
1) Training: Definition need and importance of training in changing business
environment.- Distinction between Training, Development & Education.
Types of Training – Technical & Behavioural
2) Methodology of Training - Identification of Training needs: Importance of
Training, need identification. Level at which training need analysis can be
made (organizational, functional and Individual)
3) Kinds of Training -Technical Training, Trainers’ Training, On the job Training,
Induction Training
4) Designing Training Programme- Deciding the areas of training, Identification
of Trainers – inhouse and outside, Methods of Training at various levels, Use
of Audio / Video aids in training, Faculties / Amenities required to conduct
training. Budget for the training
5) Evaluation of Training Programme- Methods of evaluation of training, Cost
benefit analysis of training, Return on investment on training, Benefit of
training.
6) Resistance by Employees for undergoing training
7) Relationship between training and productivity.

Books Recommended

1) Human Resource management - V.P. Micheal

2) Human Resource management - Garry Deester RHI
3) Human Resource management - P.C. Tripathy – S. Chand
4) Human Resource management - P. Subbarao – Himalaya
5) Training Instruments - Udai Parekh – TMH

MBA 64
(307A) MARKETING MANAGEMENT SPECIALIZATION
SALES MANAGEMENT & PERSONAL SELLING

1.Sales Management: Definition and meaning, Objectives, Sales Research, Sales

Forecasting, Sales Forecasting method. Sales Planning and control: Goal setting,
Performance measurement, diagnosis and corrective actions. Strategic role of sales
management
2.Sales Organization: Need for Sales Organizations, their structure, Sales Managers
Functions and responsibilities, Planning for major customers and sales Budget. Specific
Characteristics of a successful salesman.
3. Developing the Sales Force for Industrial Customers and Consumer products:
a) Recruiting, Selection and Training of Sales force: Procedures and criteria extensively
used as selection tools for recruiting and testing sales ability.
b) Areas of sales Training : Company Specific Knowledge, product knowledge Industry
and Market Trend Knowledge, customers and technology – Relationship Selling Process
and Customer education. Value added selling
c) Motivating the Sales Team : Motivation Programs - Sales Meetings, Sales Contensts,
Sales Compensating, ( Monetary compensation, incentive programs as motivators, Non-
Monetary compensation – fine tuning of compensation package. Supervising,
d) Evaluating Sales Force Performance and Controlling Sales activities ( Sales Records
and Reporting Systems ), Improving Sales Productivity

4.Personal Selling: Basics, Sales leads, Planning sales calls - Types of calls, – Building
long term partnership by selling – Sales presentations, tools for personal selling, Sales
Aids – Use of technology in sales effective selling techniques, Tele Marketing – Online
Marketing

CASES/CASELETS TO BE INCORPORATED IN
QUESTION PAPER

Books Recommended
Building a Winning Sales Team – Gini Graham & Scott
Sales Management Handbook – Forsyth Ptrick
Professional Sales Management – Anderson, Hair and Bush
Motivation and Job Satisfaction – M. D. Pestonjee
Sales Management - Richard Rstill Edward W. Cundiff
Sales Management – Thomos
International Marketing – Robert Reed……..
Industrial Marketing – Hichard M. Hill
Strategies for selling-Gerald A.Michaelson
Value added selling-Tom Reilly

MBA 65
 (307B) FINANCE SPECIALIZATION
SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

1. Investment scenario
2. Risk and Return – Alpha & beta
3. Security Market Indicators
4. Fundamental Analysis
5. Equity stock valuation models
6. Bond valuation
7. Efficient market hypothesis
8. Technical analysis
9. Portfolio analysis and portfolio selection
10. Futures and Options Market
11. Introduction of commodity markets
12. Derivatives trading in stock market.

Problems on Jenson’s alpha and in depth analysis of beta will be asked.

Case studies will be asked on Technical analysis.

Books Recommended

1. Portfolio Management – Kevin

2. Portfolio Management – Barua
3. Stock Exchanges and Investments – Raghunathan
4. Security Analysis and Portfolio Management – Fisher and
Jordon

MBA 66
 (307C) COMPUTER SPECIALIZATION
INTERNET TECHNOLOGY
1. HTML

A. HTML Basics
Introduction to HTML
WWW
Web Publishing

B. Designing
Contents - Block, Text, Form Elements
Links - To a page, within page, to a site
Links and Images - Image Mapping - Server side, Client side
Layout - List (OL,UL,DL) - Tables - Frames (Nested, I frame)
Head Elements - Base font, Meta Tags, Scripts, Style

C. CSS
Inline
Embeded
Sep./External
Transaction Effect
Client Pull

D. Introduction to XML

2. ASP

a. Getting started with Active server pages

What are ASPs ?
Understanding Client-server Model
ASP Vs. Client side scripting
Setting PWs and/or IIS
ASP tools like Visual Interdev or FontPage
b. Dissecting your first ASP script
Understanding ASP script
ASP and Browser
ASP Process
Concept of file inclusion
c. Working with variables
Definition and naming rules
Data Types
Constants, Arrays
Operators
d. Understanding VBScript control structures

MBA 67
 Conditional
Looping
Branching
e. Using VBScript built-in functions
Typecasting variables
Math, Date, String, Formatting functions

f. Using Databases

Reading from a Database using ASP

Inserting, Updating and Deleting Database Records

The Internet Programming should using Front Page.

Books Recommended
1. The Complete Reference to HTML - Thomas Powell
2. Dynamic HTML for Dummies - Michael Hyman
3. ASP Developers' Guide - Greg Buczek
4. ASP in 21 days - Scott Mitchell and James Atkinson
5. ASP 3.0 - A Beginner's Guide - Mercer
6. HTML - Beginner's Guide - Willard
7. MICROSOFT OFFICE 2003 FRONTPAGE INSIDE OUTSIDE

MBA 68
(307D) PRODUCTION & MATERIALS SPECIALIZATION
WORLD CLASS MANUFACTURING
1. Industrial Decline and Ascendancy
Manufacturing excellence – US Manufacturers – French Manufacturers - Japan
decade – American decade – Global decade

2. Building strength through customer – Focused principles

Customer – Focused principles – General principles – Design – Operations –
Human resources – Quality and Process improvement – Promotion and Marketing

3. Value and Valuation

Product Costing – Motivation to improve – Value of the enterprises

4. Strategic Linkages
Product decisions and customer service – Multi-company planning – Internal
manufacturing planning – Soothing the demand turbulence

5. Impediments
Bad plant design – Mismanagement of capacity – Production Lines – Assembly
Lines – Whole Plant

6. Remaking Human Resource Management

Associates – Facilitators – Teamsmanship – Motivation and reward in the age of
continuous improvement

7. Quality
The Organization : Bulwark of stability and effectiveness – Employee stability –
Quality Individuals Vs. Teams – Team stability and cohesiveness – Project
cohesiveness and stability

Books Recommended

1. Operations Management for Competitive Advantage – Chase

2. Making Common Sense Common Practice – Moore
3. Managing Technology & Innovation for Competitive Advantage – Narayanan
4. Just In Time Manufacturing – M.G.Korgaonkar
5. World Class Manufacturing – B.S.Sahay
6. Machine that changed the world – Womack
7. The Toyota Way – Jeffrey Liker

MBA 69
 (307E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION

ORGANIZATIONAL DEVELOPMENT

1. Introduction Organizational Development (OD) - Defining OD, Important

characteristics of OD, Value, Beliefs and Assumptions underlying the field of OD

2. Foundations of Organizational Development - Models of Change Management,

Systems Theory, Parallel Learning Structure,Action Research

3. Process of Organizational Development - Diagnosis , Why diagnosis – Importance of

correct diagnosis in success of OD, SIX BOX model, 7 S Framework, Organizational
Iceberg Model, Force Field Analysis

4. OD Interventions - Introducing the term “interventions” – thinking about OD

Interventions and classifying OD Interventions.( Role focused OD Interventions) Types
Interventions – Structural Interventions , Sociotechnical systems, Work redesign, Quality
of work life projects, Total quality management, Reengineering

5. Applications of OD - OD in Healtcare, School Systems and the Public Sector, Future

directions in OD, OD Consultants – Role, Competencies and Ethical issues in OD
Consulting

Books Recommended

1. Organization Development by S. Ramnarayan, T. V. Rao, Kuldeep Singh

2. Organization Development and Change, 7th Ed. By Cummings & Worley
3. Organization Development by French & Bell
4. Changing Organizations by Warren Bennis
5. Organization Development, 6th Ed by Vendell French

MBA 70
 PAPER NO. 308(A), 308(B), 308(C), 308(D) AND 308(E)

Practical Training and Project Work: Each student shall have to undergo a practical
training for a period of not less than 50 days during the vacation at the end of First Year.

Based on actual training during the vacation, the student shall write a project report on
the topic selected under the guidance of an internal teacher and submit the same to the
Director of the institute before the end of Semester III. The Project Report shall be
assessed by the Internal Teacher for 30 marks for internal assessment. It is only on the
basis of a certificate of the concerned teacher that the project report has been
satisfactorily completed, that the student would be allowed to appear for the examination
of the Semester III. There will an external viva-voce based on the project work at the end
of Semester III carrying 70 marks. Such viva-voce shall be conducted by a panel of two
external referees.

The project report is to be prepared by the student and two typed copies are to be
submitted to the Director of the institute before 30th September. The report will be duly
assessed by the internal teacher of the subject and the marks will be communicated by the
Director to the University, along with the marks for internal evaluation for all other
papers.

MBA 71
(401) ENTREPRENEURSHIP DEVELOPMENT & PROJECT MANAGEMENT

I. The Entrepreneurial Development

Perspective

1. Concepts of Entrepreneurship Development

2. Evolution of the concept of Entrepreneur
Entrepreneur Vs. Intrapreneur, Entrepreneur Vs. Entrepreneurship, Entrepreneur Vs.
Manager
Attributes and Characteristics of a successful Entrepreneur
Role of Entrepreneur in Indian economy and developing economies with reference
to Self-Employment Development
Entrepreneurial Culture

II. Creating Entrepreneurial Venture

Business Planning Process

Environmental Analysis – Search and Scanning
Identifying problems and opportunities
Defining Business Idea
Basic Government Procedures to be complied with

III. Project Management

Technical, Financial, Marketing, Personnel and Management Feasibility

Estimating and Financing funds requirement – Schemes offered by various
commercial banks and financial institutions like IDBI, ICICI, SIDBI, SFCs
Venture Capital Funding

IV. Entrepreneurship Development and Government

1. Role of Central Government and State Government in promoting

Entrepreneurship – Introduction to various incentives, subsidies and grants –
Export Oriented Units – Fiscal and Tax concessions available
2. Role of following agencies in the Entrepreneurship Development – District
Industries Centers (DIC), Small Industries Service Institute (SISI),
Entrepreneurship Development

MBA 72
 Institute of India (EDII), National Institute of Entrepreneurship & Small Business
Development (NIESBUD), National Entrepreneurship Development Board
(NEDB)

V. Why do Entrepreneurs fail – The FOUR Entrepreneurial

Pitfalls (Peter Drucker)

VI. Women Entrepreneurs

1. Reasons for Low / No Women Entrepreneurs

2. Role, Problems and Prospects

VII. Case studies of Successful Entrepreneurial Ventures,

Failed Entrepreneurial Ventures and Turnaround Ventures

Books Recommended
1. Entrepreneurship: New Venture Creation – David H. Holt
2. Entrepreneurship – Hisrich Peters
3. The Culture of Entrepreneurship – Brigitte Berger
4. Project Management – K. Nagarajan
5. Dynamics of Entrepreneurship Development – Vasant Desai
6. Entrepreneurship Development – Dr. P.C.Shejwalkar
7. Thought Leaders – Shrinivas Pandit
8. Entrepreneurship, 3rd Ed. – Steven Brandt
9. Business Gurus Speak – S.N.Chary
10. The Entrepreneurial Connection – Gurmit Narula

MBA 73
 (402) INTERNATIONAL BUSINESS MANAGEMENT
1. International Business Environment – Globalization – Forces, Meaning,
dimensions and stages in Globalization – Introduction to theories of International
Trade by Adam Smith, Ricardo and Ohlin & Heckler – Trading Environment of
International Trade – Tariff and Non-tariff Barriers – Trade Blocks – Rise of new
economies like Japan, South East Asia and China as compared to India.

2. Country Risk Analysis – Political, Social and Economic – Cultural and Ethical
practices – Halsteade model - Responsibilities of International Business

3. Managing Multinational Enterprises – Problems and Potential – Multinational

Service Organizations – Indian companies becoming Multinationals – Potential,
Need and Problems

4. Introduction to International Financial Management – Balance of Trade and

Balance of Payment – International Monetary Fund, Asian Development Bank
and World Bank – Financial Markets and Instruments – Introduction to Export
and Import Finance – Methods of payment in International Trade - Introduction
to current EXIM policy.

5. Bilateral and Multilateral Trade Laws – General Agreement on Trade and Tariffs,
(GATT), World Trade Organization – IPR, TRIPS, TRIMS, GATS – Ministerial
Conferences.

6. International Marketing – Entry strategies – Market selection – Barriers

7. Global sourcing and its impact on Indian Industry – Globalization and internal
reform process – India’s competitive advantage in industries like IT, Textiles,
Gems & Jewellery etc. – Potential and threats

8. Case Studies :
1. Country Risk Analysis
2. Cases on theories of International Trade
3. Cases on WTO related to topic 5
4. Cases on International Marketing

Books Recommended
1. International Business Environment – Sundaram and Black
2. International Business Environment – Bhalla and Raju
3. International Financial Management – P.G.Apte
4. International Business – Francis Cherulinam
5. International Business – Rao and Rangachari

MBA 74
6. Export Management – Rathod
7. nternationa Business – Rao and Rangachari
8. Global Business Today – Charles Hill
9. International Business – Charles Hill
10. International Business Environment & Operations – John D.Daniels

(403) CURRENT TRENDS IN MANAGEMENT

The objective of the subject is to provide the insight to the students about the changes that
are taking place in the various fields of management. It is suggested that the students
should be given detailed inputs regarding the changes taking place in the following areas
–
Knowledge Management – Key issues – KM Strategies – Architecture and Tools – KM
Practices – Concerns and Future.
Six Sigma – Infrastructure for Six Sigma initiatives – steps involved in launching Six
Sigma – identifying key areas – knowledge management and Six Sigma interface.
Mergers and Acquisitions – Case Studies – Take over Defenses – Methods of Payment &
Leverage – Regulatory control.
IT Enabled Services – Business / Knowledge Process Outsourcing – Call Centers - e-
business models and strategies - e-learning.
World Class Manufacturing - Total Quality / Total Cost Management – Lean
Manufacturing Practices – Just in Time Inventory Management – Theory of
Constraints
Corporate Governance – Corporate Social Responsibility – Role of Accounting Practices
– Role of Company Boards / Board Committees – Recommendations of Birla
Committee and Narayanmurthy Committee – Sarbanes-Oxley Act of 2002
Book Recommended

1. Knowledge Management - Awad Elias M, Ghaziri Hassan M (Pearson Education)

2. Six Sigma for Every One - Eckes (John Wiley & Sons, New Jersy)
3. Mergers Restructuring and Corporate Control – Weston, Chung, Hong (Prentice
Hall)
4. Corporate Governance – Dr. S. Singa (Excel Books)
5. World Class Manufacturing – Vol.-1 and 2 (ICFAI University Press)
6. Information Technology Enabled Services – Vol. 1 and 2 (ICFAI University Press)
7. World Class Manufacturing – B. S. Sahay
8. Machine that Changed the World – James Womack, Daniel Jones, Daniel Roos
(Harper Perennial, New York)

(404A) MARKETING MANAGEMENT SPECIALIZATION

SERVICES MARKETING

MBA 75
 1. Services –Nature of Services, Characteristics of Services - Intangibility,
Inconsistency, Inseparability and Inventory, Classification of Services, Goods –
services continuum – Search, experience and credence attributes, Consumer
versus Industrial services, Growth in services sector - Global & Indian Scenarios,
Importance of Services Marketing.
2. Extended Services Marketing Mix: Going Beyond the 4 Ps - Introduction to the 7
Ps marketing mix - Product –Service product – Standalone service products and
service products bundled along with tangible products – Service Life Cycle –
Service Quality Models– Gronroos model – PZB Gaps model - SERVQUAL &
SERVPERF.
3. Price – Factors involved in pricing a service product – demand variation and
capacity constraints – measures to respond to changes in demand – strategies to
manage perishability - reshaping demand using effective pricing - pricing under
various conditions.
4. Place - Distribution Strategies for Services – Challenges in Distribution of
Services – Role of internet.

5. Promotion – Promotion objective sand plans for services – Personal Selling –

Advertising and Sales Promotion in Service Industry - Increasing use of below the
line promotions.

6. People – The key role of people in a service business – Services marketing

triangle – Service profit chain - service encounter – training and development of
employees – motivation and empowerment.

7. Physical evidence – servicescapes – nature of physical evidence - importance of

physical evidence in understanding services – tangibilising through physical
evidence.

8. Process – Strategies for managing inconsistency - Service blueprinting –

employees role in services – customers role in services– Customer Service in
Service Marketing – Monitoring and Measuring customer satisfaction –- order
taking and fulfillment - managing the waiting process - Defects, failures and
Recovery - Service Guarantee - Handling complaints effectively.

9. Services Marketing Strategy - Services Market Segmentation – Problem areas of

segmentation - Targeting - Positioning and Differentiation of Services –
Positioning the intangibles – Perceptual maps.

10. Managing the services marketing effort – performance measurement –

enhancement and control – customer encounter management.

MBA 76
 11. Strategic role of services – every business in a service business - contribution of
services to customer satisfaction, sustainable competitive advantage, services as
key differentiators for even manufacturing industries.

12. Relationship Marketing of Services – The Process, Role and Implications of

Relationship Marketing in Services Marketing – customer value - role of IT
services.

13. e services – online Consumer Behavior – Self service technologies

14. Services marketing applications – Financial services, Hospitality services,

Education services, IT services, Hotel services, Event management services,
Consultancy services, Retailing services, Telecommunication services, Not-for-
profit services and Social services, Government services, NGO services, etc.

CASES/CASELETS TO BE INCORPORATED IN
QUESTION PAPER
Books Recommended
1. Services Marketing - Zeithaml & Bitner
2. Services Marketing: Integrating Customer Focus Across the Firm - Valarie A.
Zeithaml
3. Services Marketing - Christopher Lovelock
4. Service Marketing - Rampal & Gupta
5. Essence of Services Marketing - Ardian Payne
6. Services Marketing - S.M.Jha
7. Services Marketing - Helen Woodruffe

MBA 77
(404B) FINANCE SPECIALIZATION
INDIRECT TAXATION
1. Central Excise – Nature and Contemporary Legislation for the same- Liability for the
central excise – Definitions – Goods, Manufacture, Excisable goods, Job Workers –
Classification of Goods – Determination of Tariff Headings – Valuation of Goods –
Transaction Value – Administrative Structure of Excise Departments – Various
Procedures – Legislation, Self Removable under Invoice, Manner and Payment of Duty
and letter of Undertaking, Show Cause Notice, Adjudication, Interest, Penalty,
Confiscation , Seizure, duty Payment under protest, Refunds, Appeals, Excise Audit
CENVAT Credit-Concessions for SSI Units.

2. Service Tax (Chapter V of the Finance Act, 1994 as amended in a Finance Bill by
Government of India in 2005) – Extent, Commencement and application, definitions,
Charge of Service Tax, Valuation of Taxable Services for Changing Tax, Payment of
Service Tax, Registration, Furnishing of Returns.

3.Value Added Tax (VAT): Definition – Agriculture, business, capital assest, dealer, non –
resident dealer, goods, place of business, purchase price, sale price, resale, turnover of
purchases and turn over of sales. – Incidence of tax- tax liability, rate of tax on goods
specified in schedule, Registration – Registration procedure, Fresh registration,
Information to be furnished regarding change of business, declaration of name of
manager and PAN. – Returns – Returns and self-assessments, audit of registered dealer. –
Payment of Tax – Deduction of tax at source, payment of tax, adjustment of any payment,
special provisions regarding liability to pay tax in certain cases, liability of firms and
partners. – Tax audit under VAT. – Imposition and rate of VAT, Acquisition of goods from
member States, Importation of goods from outside the member states, Goods subject to a
warehousing regime – Determination of Value – Payment of VAT by taxable persons –
Relief, Exemptions and Repayments – Administration, Collection, Enforcement
(Provisions) – Assessment of VAT and other payments due – Change in rates of VAT and
disclosure of information – Appeals etc.

II. Notes:
III. a) Simple problems on determination of value of goods under VAT
IV b) Simple problems on calculations of Taxable amount under VAT
c) Assessment Year applicable for the paper will be the Assessment
Year pertaining to the academic year. e.g. for the academic year
2005 – 2006 applicable assessment year will be 2005 – 2006

Books Recommended

1. Indirect Taxes – Law & Practice – V S Datey

2. Bare Acts and Rules of relevant taxes
3. Indirect Taxes – Dr. Sanjeev Kumar

MBA 78
 4. Indirect Taxes – Yogendra Bangar & Vandana bangar
5. Indirect Taxes – Snowwhite Publications

MBA 79
 (404C) COMPUTER SPECIALIZATION
OOD CONCEPTS AND JAVA PROGRAMMING
1. Object Oriented Programming - Basics
Overview of Programming Paradigms
Structure and Classes - Encapsulation and Composition
Polymorphism
Inheritance
Overriding and Overloading

2. Introduction of Java Programming

Features of Java as Programming Language / Platform
J2SE Environment and Tools

3. Java - Programming Fundamentals

Structure of Java Program
Data Types, Variables, Operators, Key Words, Naming Conventions
Flow Control - Decision, Iteration
Arrays

4. Classes and Objects

Class - Members, Access Control Modifiers, Inner Classes
Objects
Constructors, Finalization

5. Interface - Need / Function

Abstract Classes
Abstract Mtd.

6. Packages
Importing Packages
Java.Lang - String, String Buffer, System Math, Wrappers
Java.Util - Random, Date, Vector, Hash Table

7. Event Programming
Java awt Components (Windows, Frame, Panel, Dialog, File Dialog, Label, Button, List,
Check Box, Text Components, Choice, Menu Components)
Layout Managers - Border, Flow, Grid
Event Model
Listeners / Adapters

8. Exception Handling
Exceptions and types try …. Catch, finally, throw
Custom Exceptions

9. Applet

MBA 80
Java Applet - Applet Context
Applet Life Cycle

10. Threading
Threading Basics
Priorities, Synchronization
Inter Thread Communication

11. Introduction to Streams, Reader, Writer Classes, Sewings

Books Recommended
1. The Complete Reference JAVA 2 - Patrick Naughton, Herbert Schidt
2. The JAVA Tutorial - Mary Campione, Kathy Walrath
3. Core JAVA 2 Vol. 1 and 2 - S.Horstmann, Gary Cornell
4. Introduction to object oriented programming with JAVA - C.Thomas

MBA 81
(404D) PRODUCTION & MATERIALS SPECIALIZATION
INVENTORY MANAGEMENT

1. Inventories – Definition – Classification of inventories – Need for inventories –

Merits and Demerits of inventories

2. Quick reference to classification of materials – ABC Analysis – Inventory costs –

EOQ formula – Determination of various levels

3. Inventory models – Fixed Order Versus Fixed Interval systems – Developing

Special Quantity Discount Models – Inventory Model for Manufactured Items –
Economic Lot Size when Stock Replenishment is instantaneous – Non-
instantaneous Replenishment Models – Inventory Models with uncertainty –
Probabilistic Inventory Models – Models with Service Levels and Safety Stock

4. Use of Inventory Turnover Management – Use of Inventory Turns to stimulate

Productivity Improvements – Inventory Management Objectives and their effect
on service level and ROI.

5. Manager’s view of WIP – Impact of reduced Setup Time – Relationship between

Manufactured Lead Times and level of WIP Inventory in complex manufacturing
environment

6. Distribution Inventory Planning and Control – How to Do it Right – Using

Distribution Resource Planning to manage inventories in multiple locations

7. Inventory Management in the JIT Age – Excess Inventory : A Roadblock to

World-Class Manufacturing – Requirement Planning for Inventory Control

8. Computerization in Inventory Management – Integration with Sales Forecast,

Distribution, Production Planning and Control

Books Recommended
1. Inventory Management – L.C.Jhamb
2. Materials Management – A.R.Palit
3. Foundation of Inventory Management - Zipkin

MBA 82
 (404E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION
LABOUR WELFARE

1. Labour Welfare – Introduction, History, Definition, Scope, Objectives, Principles and

Theories..

2. Labour Welfare Officer – Role, Qualifications, Functions, Duties.

3. Productivity and Labour welfare.

4. Workers Participation in Management – Role of WPM in Labour Welfare and

Industrial Hygiene.

5. Workers Education Scheme – History and programmes.

6. Statutory Welfare Amenities – as per Factories Act, 1948, Plantation Act, 1951, Motor
Act 1952, Motor Transport Act.

7. Non-statutory welfare Agencies – Role of Trade Unions, NGOs and Local-self Govt.

8. ILO - & ILC – Introduction, History, Scope, Objectives and Structure.

9. Corporate Social responsibility, Industrial Social work.

10. Impact of Industrialization on Developing countries like India - Pollution,

Urbanisation, Social Health.

11. Relationship between Mental, Physical, Social and Industrial Health.

12. Social Security – concepts and components.

Books Recommended

1. Aspects of Labour Welfare and Social Security - A.M.Sharma

2. Labour Welfare, Trade Unionism – S.D. Punekar

3. Labour Problems and Social Welfare - R.C. Saxena

4. Labour economics and social welfare - Dr. B.P. Tyagi.

MBA 83
(405A) MARKETING MANAGEMENT SPECIALIZATION
INTERNATIONAL MARKETING
1. Concept of International Marketing and its scope., Objectives of International
Marketing, Challenges and opportunities in International Marketing, Underlying
forces of International Marketing, Motives behind going International

2. Export Marketing : Recent Import Export Policy and Procedures, as on 31st March
General Various Export Promotion schemes, as on 31st March of the last academic
Year.

3. Facilities and incentives relating to export business. Rules for successful

exporting. Preliminaries for starting Export Business, Registration of Exporters,
Sending / Exporting samples, Appointing Overseas Agents Obtaining a License
(Export License).

4. International Pricing Decisions and factors influencing these decisions- Uniform

pricing V/s Market by market pricing

5. Submitting Documents to Bank for purchase / Collection / Negotiation under L/C.

Export Credit Limit.

6. Arranging Finance for exports: Financial and fiscal incentives provided by the
Government and foreign exchange facilities by the R.B.I. and EXIM Bank.
Institutional support from Government, Semi. Government and Autonomous
Organisations for Exporters. Obtaining export credit Insurance. Exchange rates,
Understanding foreign exchange rates and protection against their adverse
movement.

7. Export Documentation, Preparing Export Document Shipping and Customs

Clearance of the goods.Processing / Manufacturing goods for Export and their
inspection by Government Authorities. Compulsory Quality Control and
Preshipment Inspection, Excise Clearance, Insuring goods against marine risks,
Marine Insurance.

8. Labelling, Packaging, Packing And Marketing Goods For Orientation to GATT

and functions of W.T.O.

CASES/CASELETS TO BE INCORPORATED IN
QUESTION PAPER
Books Recommended
1. Nabhi’s How To Export – Nabhi Publication
2. International Marketing Export Marketing – S. Shiva Ramu

MBA 84
 3. Export – What, Where & How – Parasram
4. Global Marketing Strategy – Douglas & Craig.
5. Export Marketing – B. Bhattacharya.
6. Winning The World Marketing – Bhattacharya
7. Export Marketing – Francis Cherunilam.
8. International Marketing – S.S. Rathor, J.S. Rathor.
9. Essentials Of Export Marketing – S.A. Chunnawala
10. International Trade And Export Management – B.M. Wahi And A.B.
Kalkundribar.
11. International Marketing Management – Varshney And Bhattacharya.
12. Export Marketing – Michael Vaz.

MBA 85
 13. (405B) FINANCE SPECIALIZATION
RISK AND INSURANCE MANAGEMENT

1. Introduction to Risk Management – Identifying Types of Risks – Management of

Translation, Transaction and Economic Exposure - Quantifying Risk and Hedging
Techniques – Internal and External Techniques viz. Netting, Matching, Leading and
Lagging, Price Variation, Short Term Borrowing, Pricing in Foreign Currency, Assets
Liability Management

2. Instruments of External Techniques for Risk Management viz. Forwards, Futures,

Swaps, Options, Forward Rate Agreement, Caps, Collars, Floors and their applications –
Pricing techniques, operational aspects

3. Life Insurance : Principles of Life Insurance, Financial Planning and Insurance, Life
Insurance Products, Pensions and Annuities, Risk Assessment& Underwriting, Premium
Setting, Product Development, Design and Evaluation, Reinsurance, Claims
Management, Marketing and Servicing, IT Applications, Tax planning, Legal
Framework.

4. General Insurance : Principles of General Insurance, General Insurance Products

( Fire, Motor & Health ), Terminology, Perils, Clauses and covers, Risk Assessment &
Underwriting, Product Design, Development and evaluation, Loss prevention and
control, Claims Management, Reinsurance, marketing and Servicing, IT applications,
Legal framework and documentation.

Books Recommended

1. Options & Futures – Hull

2. International Finance – A. V. Rajwade
3. International Finance – P. G. Apte
4. International Finance – Shapiro
5. Commodity Futures & Options – George Kleinman
6. Principles of Insurance : Holioke
7. Insurance Law manual : Taxman
8. Principles of Insurance : Mishra

MBA 86
 (405C) COMPUTER SPECIALIZATION
INFORMATION SYSTEMS AUDIT

Note : In the paragraphs given below (IS=Information Systems, ISA=Is Audit and
IT=Information Technology)

1. Auditing Concepts

2. ISA - Need, Concept, Standards, Performance, Steps, Techniques, Methodologies -

Around and Through Computer

3. Controls - Concept, Objectives, Types, Risk, Exposures

4. IT Environment - Hardware, System Software, O.S., DBMS, Infrastructure, Network,

Documentation - Review of Performance

5. Network Concepts, LAN, WAN, Client-Server-Architecture, Internet, DEI, email,

Encryption, Digital Signature - Review of Performance, procurement and other controls

6. Software Procurement and Development - SDLC - Meaning and IS Auditor's Role -

Traditional, SSAD, OOM, Prototyping, 4GL - Project Management - Testing -
Implemetation Review

7. IS Operations - Planning, Organizing, Scheduling, SCM, Problems Management,

Record Maintenance, QA and QC, Review and Controls

8. Controls - Input, Process, Validation, Output, Logical Access, Physical Access,

Database, Network, Environment, BCP

9. Evidence collection, Evaluation and Reporting Metholdologies

10. IS Strategies and Management - Organizational structures, Long Term and Short
Term Plans, Steering and Other Committes, HR Polices, Segregation of duties

11. IT Crimes, Viruses, Security, Privacy Issues

12. Broad introduction to concepts and practice of E-Commerce and Legal Framework
for E-Commerce

Books Recommended

1. EDP Auditing Conceptual Foundations and Practices - Ron Weber

2. Auditing in a Computerized Environment - Mohan Bhatia
3. Latest CISA Review Manual by ISACA, USA

MBA 87
MBA 88
(405D) PRODUCTION & MATERIALS SPECIALIZATION
INDUSTRIAL ENGINEERING
1. Work Study – Importance of work study – Method Study and Work Measurement
– Pioneers of Performance Measurement

2. Method Study – Method and Method Study – Need for Method Study – Procedure
of Method Study – Principles of Motion Economy

3. Recording of Method Studies – Uses of Charts – Symbols used in drawing

Process Charts – Advantages of using charts

4. Types of Charts – String Diagram – Travel Chart – Multiple Activity Chart –

Process Charts including Outline Charts, Flow Process Charts for worker, Flow
Process Charts for material, Flow Process Chart for Worker and Material, Flow
Process Chart for Equipment – Man Machine Chart – Two Handed Chart (for
operators) – Simultaneous Motion Chart (SIMO) – Memomotiom – Cyclographic
including Cyclegraph and Chronocyclegraph

5. Work Measurement – Techniques of Work Measurement including Estimating,

Stopwatch Time Study, Predetermined Time Standards, Synthetic Estimates of
Work Times, Activity Sampling

6. Computation of Standard Time – Elements – Types of Elements – Performance

Rating – Allowances – Need for Allowances – Types of Allowances

7. Ergonomics – Nature of Ergonomics – Factors in Ergonomics – Sociotechnical

Systems

8. New Product Introduction – Effect on existing products, Inventory Levels,

Capacity Replanning, Investment Requirements – Trial Production – Feedback
from users – Modification and Streamlining of manufacturing from Material
Procurement to Delivery to Customer

Books Recommended
1. Work Study and Ergonomics – L.C.Jhamb

MBA 89
(405E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION
CURRENT TRENDS IN H.R. PRACTICES

Lateral Recruitment
Online Recruitment at home and abroad
Interview technique – group discussion, body language, communication skill, aptitude test,
psychometric test.
Contractual appointments, Renewal of appointments with wage – rise but without confirmation
Consolidated payment without mentioning allowances and their quantum. Fixing salary after
negotiating with employee.
Indicating designations to various positions not denoting specific kind of job.
Expecting versatility with at least skill in 2 to 3 jobs at horizontal levels.
Expecting long hours of work with free transport facilities at any odd hour.
Showering concessions to employees for retaining talents.
Entrusting to local agencies the hazardous jobs in order to escape from iron frame work of
labour laws.
Relying on formal personnel and H. R. practices and discouraging informal relations, thereby
adopting purely professional approach.
Expecting from employees frequent mobility at national or international level.
Not giving much weightage to personal problems of employees.
Discouraging union activities by any means.
Avoiding industrial unrest, either by threats or by motivation.
Providing training to employees to enhance skill and increase productivity.
Keeping human resource in the limelight considering globalisation, acute competition and price
war.
Maintaining natural harmony without practicing any colourable exercise.
Emphasising short term planning and adopting HR policies accordingly.
V. R.S. – golden hand shake.
Globalization – comprehensive outsourcing
Call center and BPO

MBA 90
(406A) MARKETING MANAGEMENT SPECIALIZATION
VIRTUAL MARKETING

1.Role of the Internet: technological development, development of ecommerce, different

commercial models, diverse roles of websites.

2.Internet strategy: virtual value chain, dis-intermediation, cybermediaries.

3.Business to Business: Intranets, and Extranets; communication, recruitment, and

procurement, exchanges.

4.Consumer behavior: flow theory; Hoffman’s Many-to-Many model; Internet branding

and loyalty; Internet communities; how the Internet is changing consumer behaviour.

5.Internet market research: secondary research, online focus groups, MEGS, web
surveys, Email surveys

6.Internet retailing: reducing role of location, online shopping.

7.Internet promotion: advertising: types, measurement, effectiveness, integration;

affiliation marketing, PR; word-on-line; direct marketing.

MBA 91
 CASES/CASELETS TO BE INCORPORATED IN
QUESTION PAPER
(406B) FINANCE SPECIALIZATION
STRATEGIC COST MANAGEMENT

1. Meaning, nature and significance of strategic Cost Management.

2. Value Analysis and value addition.
3. Activity based costing.
4. Waste Management - Scrap, defectives etc.
5. Method study and work study.
6. Cost benefit analysis, Profit planning.
7. Role of Budgetary control and standard costing in profit planning.
8. Productivity improvement – various tools and techniques including Kaizen and
Six Sigma.
9. Brand building – Cost implications of brand building.
10. Supply Chain Management – Cost implications.

Cases should be covered on the following topics;

1. Productivity Improvement.
2. Brand Building.
3. Supply Chain Management.

Problems should be covered on the following topics;

1. Value Analysis.
2. Cost benefit Analysis.
3. Profit Planning.

Books Recommended
1. Cost Management - Colin Drury.
2. Strategic Cost Management. - Foster.
3. Cost Management. - Ravi M.Kishore.
4. Strategic Costing. - Robert Kaplan
5. Cost Management. - Coopers.

MBA 92
 (406C) COMPUTER SPECIALIZATION
ELECTRONIC COMMERCE
1 Overview of an E-Commerce
Internet, Intranet, Extranet, Definition, Goals of e-Commerce
Difference between E-commerce & E-business
Models of E-commerce
Limitations and Advantages of E-commerce

2 Functioning of E-commerce
How E-commerce Works? Elements of e-commerce
Concept of encryption and decryption , digital signature ,
digital certificate , digital envelop , certifying authorities etc

3 Electronic Payment System

Business transactions using E-Commerce, Different types of payment modes, e-
cash, e-check, e-money etc.
Online shopping, Online purchasing

4. E-Security
Firewalls, Electronic Market / e-shop, EDI etc.
Introduction to Security, Types of Securities enforce
Security Tools, Network Security

5. Information technology Act –2000 related to E-Commerce

Constraints for implementation of E-commerce
Future trends in E-commerce

Books recommended
1. E-Commerce - David Whiteley
1. E-Commerce - C.S. V. Murthy
2. Understanding E-commerce - D. kosiur
4. Doing Business on the Internet – S.Jaiswal

MBA 93
(406D) PRODUCTION & MATERIALS SPECIALIZATION
PRODUCTIVITY
1. Concept of Productivity – Importance of Productivity – Labour Productivity and
its limitations – Different types of Productivity – Measurement of Productivity

2. Value Analysis and Value Engineering – Concept – Procedure – Application and

role in Productivity

3. Learning and Experience Curves – Concepts – Application – Quantitative

Estimation – Barriers to application

4. Job Evaluation – Merit Rating and Wage Incentive Plans

Books Recommended
1. Production & Operations Management – L.C.Jhamb
2. The new Manufacturing Architecture - Mahadevan

MBA 94
 (406E) PERSONNEL SPECIALIZATION
CASE STUDIES IN P M / IR
A student will study at least 20 cases, 10 from personnel management and 10 from industrial
relations.
Cases will be normally based on the following topics of personnel management.
a) Recruitment sources – controversy over issue of sons of soil.
b) Conflict on transfer, promotion, demotion, upgradation.
c) Favouritism, informal relations with higher authorities, violation of principles of
management.

MBA 95
d) Fraudulent practices either suppressed or expressed by management
e) Disproportionate punishment violating provisions of Standing Orders Act.
f) Seniority disputes, Merit V/S Seniority issue amalgamation of two units of same
entrepreneur
g) V.R.S. – malafide purpose.
Salary fixation to existing and new employees, dilemma on inducting new more qualified
direct recruits giving disregard to seniority.
Cases on Industrial Relation on the following topics normally will be covered.
1) Violating provisions of any labour law and service conditions pointed by trade unions.
2) Unfair labour practices being followed either by management or by trade unions.
3) Declaration of strikes, lay off, Retrenchment, Lock-out, Closure, Suspension of operation
etc.
4) Disregarding Agreement terms, violating terms of settlements signed.
5) Low productivity deliberately practiced by trade unions.
6) Using Act of force by Management, causing industrial unrest.
7) Issues connected with adjudicated matters of respective industry.
8) Issues related to inter – union rivalry or intra – union rivalry, issues related to recognition
to trade union, political affiliation of trade union, any issue of such kind.
9) Any action taken either by management or by trade union causing industrial unrest.
10) Issue of bonus, gratuity, Provident fund, Wages, deductions, attendance, weekly off,
Holidays, leave, compensatory offs etc.

Above areas are only illustrative. Paper setter may select any area of PM or IR not
covered in the above list. Preferably cases may be brief followed by 3 to 4 questions
demanding analytical ability of a student.

Books Recommended:

1. Dr. P.C.Shejwalkar - Case Studies in Personnel Management,

2. Dr. Shyamkant Gokhale - Case Studies in Industrial Relations.
3. Dr. S. A. Khopkar - Case Studies in Personnel Management and
Industrial Relations.

MBA 96
 (407A) MARKETING MANAGEMENT SPECIALIZATION

MARKETING STRATEGY AND RELATIONSHIP MARKETING

SECTION A: MARKETING STRATEGY

1. Strategic Marketing Management (overview) – Why strategic marketing –
External Analysis – Internal Analysis- Vision – Strategy identification – strategic
choice.

2. External and customer analysis – External analysis – customer analysis –

segmentation – customer motivations- unmet needs.

3. Competitor analysis- identifying competition – potential competitors-

competitors’ strengths and weaknesses – understanding competitors’ strategies.

4. Market analysis- Actual and potential market size – market growth – profitability
analysis – cost structure – market trends.

5. Environmental analysis – dealing with strategic uncertainty – scenarios.

6. Internal Analysis – Sales and profitability analysis – business portfolio analysis.

7. Low cost strategy – Focus strategy - Differentiation Strategies –Quality – strong

branding, obtaining sustainable competitive advantage- strategic positioning.

8. Implementing various strategies – entry strategies - growth strategies – strategies

in mature markets, declining markets and hostile markets, strategies in rural
markets. Strategies for pioneers, market leaders, followers, challengers.

SECTION B: RELATIONSHIP MARKETING

1. Paradigm shift in marketing – from marketing warfare to cooperative approach –

competitive advantage through Relationship Marketing – RM in industrial and
consumer markets.

2. Key concepts in relationship marketing concepts – promise – trust – commitment

–satisfaction – quality- internal marketing – communication – cooperation –
network view of the firm – partnering to build customer relationships- customer
acquisition versus retention – customer loyalty- learning organization – customer
culture.

MBA 97
 3. Customer perceived value – customer life cycle – attracting – retaining and
growing customers – customer life time value - Customer equity. Customer –
product profitability analysis – value profit chain – customer defections.

4. IT enabled RM – emergence of CRM – database marketing – data warehousing

and data mining- pitfalls of IT focus in RM – ethical issues – customer privacy.

MBA 98
 CASES/CASELETS TO BE INCORPORATED IN
QUESTION PAPER

Books Recommended

1. Strategic Marketing Management - David Aaker

2. Principles of Marketing - Philip Kotler, Gary Armstrong
3. Essentials of Marketing - Geoff Lancaster
4. Marketing Strategy, 3rd Ed. - Boyd Walker, Mullins Larrech
5. Handbook of Relationship Marketing- Jagdish Sheth,Atul Parvatiyar
6. Leading Through Relationship Marketing -Richard Batterley
7. Relationship Marketing -S.Shajahan
8. Customer relationship Management - Sheth, Parvatiyar, Shainesh

MBA 99
(407B) FINANCE SPECIALIZATION
INTERNATIONAL FINANCE

1. International Trade – Dynamics of Export Growth – Integration of Global

Markets – Trading Blocks – International Financial Institutions – Development
Banks – International Liquidity and Special Drawing Rights
2. Forex Markets – Operations in Foreign Exchange Markets – Mechanism of Spot
and Forward Exchange contracts – Exchange Trading, Capital and Forex Markets
- Theories of Exchange Rate – Purchase Parity, Interest Rate Parity, Demand &
Supply and Elasticity in Foreign Exchange Rate determination – Balance of
Payment – Gold Standard – International Monetary System - Fixed Vs.
Fluctuating Exchange Rates – The rise of Euro currencies – China – Removal of
Peg on Dollars
3. Exchange Control Regulations & FEMA – Export Credit Guarantee Corporation –
Exim Bank – Foreign Exchange Dealers’ Association of India – Convertibility –
FEMA
4. Export Import Financing Mechanism – Buyers’ Credit – Suppliers’ Credit –
Financing in foreign currency for exports and rupee finance
5. Financial Management of the Multinational Firm – Foreign Direct Investment –
Cost of Capital and Capital Structure of a Multinational Firm – ADRs, GDRs,
ECBs – Syndication - Multinational Capital Budgeting – Multinational Cash
Management – Country Risk Analysis – International Taxation – Double Taxation
Avoidance Agreements
6. Problems will be asked on ;
1. Exchange Rate – Spot Market / Forex Market
2. Cross Rate

Books Recommended: -

1. Essence of International Money – Adrian Buckley

2. International Finance – A.V.Rajwade
3. International Finance – P.G.Apte
4. International Finance – Shapiro
5. Exchange Control Regulations – Nabhi
6. MAFA – S. D. Bala & Pattabhai Ram.

MBA 100
 407(C) COMPUTER SPECIALIZATION
PROJECT MANAGEMENT & IT MANAGEMENT
I. Software Project Management
Project Management
Overview of COCOMO Model, PERT/CPM, Reileigh Curve
Project Organization
Risk Management
Project Finance
Procurement Management
Project Scheduling
Project Quality Management
Communication Management

Software Project Management

Resources Planning and Estimation

- Different Methods of estimation in brief
- Function Point Analysis in some details
Use of CASE Tools
Introduction to MS Projects
Design and Development
- Schedule
- Resource Allocation
- Progress Review
- Review - Design and Walkthrus
Testing
- Overview of
- Test Plan
- Generation of Test Cases, Test Data
- Types of Testing
- Quality Concepts - ISO, CMM
Production / Implementation
- User Acceptance Tests
- Parallel Runs
- Change Management
Maintenance
- Types - Adaptive, Corrective, Preventive
- Version Control and Configuration Management
Documentation Methods for all these topics
Aspects specific to Generic Product Development vis-à-vis user specific application
development

II. IT Management

MBA 101
Acquisition Process - Hardware, Software, Network, Infrastructure
- Requirement Planning
- Sizing
- Selection Methodology including Benchmarking
- Documents involved
IT HRM
- Selection
- Retention
- Training
- Career Path Planning
IT Operations
- Scheduling
- Roles and Responsibilities
- Procedures
Performance Evaluation
- Broad methods for Hardware, Software and Personnel

MBA 102
Books Recommended

1. Software Project Management - Edwin Bennetan

2. Software Engineering - Roger S. Pressman
3. Software Engineering - Martin L. Shooman
4. TQM for Computer Software - Dunn and Ulman
5. Management of Information Technology - Pravin Muley

(407D) PRODUCTION & MATERIALS SPECIALIZATION

MATERIAL REQUIREMENT PLANNING

1. Introduction – Inventory Management – Material Requirement Planning – The

Paradox of Inventory Management – Order Point versus MRP – Inventory : Asset
or Liability

2. Prerequisites of MRP – Perspective – Bill of Materials – Master Production

Schedules – Lot Sizes – Data Integrity – MRP Assumptions – Essential Data –
Inventory Status – Program Design Features

3. Methodology – Master Production Scheduling – Explosion of Requirements –

Handling common components – Handling multi-level items – Determining Gross
or Net Requirements – External Component Demands

4. Lot Sizing and Safety Stocks – Lot Sizing Techniques – Least Unit Cost – Least
Total Cost – Lot Size Adjustment – Evaluating Lot – Sizing Techniques –
Practical considerations in Lot Sizing.

5. Data Requirements and Management – Files and Database – Updating Inventory

Records – Bill of Material – Modular Bill of Material – Modularization of Bill of
Materials – Modularization Techniques – Manufacturing Bill of Material

6. Applications – Developing Valid Inputs – Sources of Inputs – Input Data Integrity

– Lead Time – Resource Requirement Planning

7. Applications – Making Outputs Useful – Uses of MRP Outputs – Planning valid

priorities – Uses of allocations – Determining capacity requirements – MRP
Program Health Monitors.

8. Applications – Planning versus Execution – Planning Phase – Closing the

planning / execution Loop – Keeping Master Production Schedules valid – Role
of Inventory Planners.

9. Future of MRP

MBA 103
 Books Recommended
1. Inventory Management – L.C.Jhamb
2. Orliky’s MRP - Plossl

MBA 104
 (407E) PERSONNEL SPECIALIZATION
STRATEGIC HUMAN RESOURCE MANAGEMENT

1. STRATEGIC MANAGEMENT: Def, importance, nature and scope of

strategic management. Process of strategic management. Vision, Mission,
objectives of business. Levels of strategy formulation. Corporate, business and
functional level strategies
2. STRATEGIC HRM: ef, need and importance, linking HR strategies with
business strategies. HR strategies applicable to organizations pursuing stability,
growth, retrenchment and turnaround strategies.
3. HUMAN RESOURCE ENVIRONMENT: Technology and structure, network
organizations, virtual organizations, workforce diversity, Demographic changes,
entry of female employees in the workforce; dual career couples, employee
leasing, temporary and contract labour, global competition, global sourcing of
labour, WTO and labour standards
4. STRATEGISING THE HR PROCESS: Recruitment and retention
strategies- online recruitment, employee referrals, outsourcing recruitment
function, headhunting, use of placement consultants, campus placements-
executive education programme, flexi time, telecommuting, home -work
balance, quality of work life, employee empowerment, employee involvement,
autonomous work teams.
5. Reward and compensation strategies- skill based pay, team based pay, broad
banding, variable pay, profit sharing, gain sharing, employee stock option plans,
executive compensation.
6. Training and Development strategies- competency mapping, cross-cultural
training, multiskilling, succession planning, creating a learning organisation.
7. Performance management strategies-linking performance to pay, merit based
promotions, result based performance appraisal, 360 degree feedback.
8. Retrenchment strategies- downsizing, VRS, HR outsourcing, employee
leasing, early retirement plans, project based employment.
9. HUMAN ASPECTS OF STRATEGY IMPLEMENTATION: Matching
Culture with strategy, Human side of mergers and acquisition, Leadership,
power and politics, employee morale
10. Developing HR as strategic value addition function.

Books Recommended
1 Business policy and strategic management- Azhar Kazmi, Tata McGraw, New Delhi.
2 Corporate planning-. B Gupta,Sultan chand and co, New Delhi.
3 Business policy and strategic management- P Subba Rao, Himalaya Publishing house,
Mumbai.

MBA 105
4 Human Resource management- Gary Desseler,PHI,New Delhi.
5 Strategic human resource management-Charles R Greer, Pearson Education Asia,New
Delhi.
6 Strategic human resource management-Kandula S R,PHf,New Delhi .

MBA 106
 408(A) MARKETING MANAGEMENT SPECIALIZATION
PRODUCT & BRAND MANAGEMENT

1. Product Management; Product Development, Product focused organization;

Market focused organization, Factors influencing design of the product,
Changes affecting product management.
2. Developing Product Strategy; Setting objectives & alternatives, Product
strategy over the life-cycle, Customer analysis, Competitor analysis, Design of
manufacture, New product development.
3. Market Potential & Sales Forecasting; Forecasting target market potential and
sales, Methods of estimating market and sales potential, Sales forecasting,
planning for involvement in international market.
4. Brand & Brand Management; Product Vs Brands, Goods and services,
Retailer and distributors, People and organization, Brand challenges and
opportunities, The brand equity concept, Identity and image.
5. Brand Leveraging & Brand Performance; establishing a brand equity
management system, measuring sources of brand equity and consumer
mindset, Co-branding, celebrity endorsement.
6. Brand Positioning & Brand Building:; Brand knowledge, Brand portfolios and
market segmentation, Steps of brand building, Identifying and establishing
brand positioning, Defining and establishing brand values.
7. Designing & Sustaining Branding Strategies; Brand hierarchy, Branding
strategy, Brand extension and brand transfer, Managing brand over time.

CASES/CASELETS TO BE INCORPORATED IN
QUESTION PAPER
Books Recommended:

1. Product management - Donal R. Lehmann, Russel S.

Winer
2. Strategic Brand Management -Kevin Lane Keller
3. Branding Concepts & Process - Debashish Pati
4. Marketing Management - Philip Kotler
5. Successful Branding - Pran K Choudhary
6. Brand Positioning Strategies for Competitive Advantage -Subrato Sen Gupta
7. Strategic Brand Management -Caperer
8. Behind Powerful Brands - Jones
9. Managing Indian Brands -S. Ramesh Kumar

MBA 107
(408B) FINANCE SPECIALIZATION
STRATEGIC FINANCIAL MANAGEMENT

CONCEPTUAL FRAMEWORK

Meaning of SFM

Evaluation of costs & benefits

1.3 Reasons for managing business finances ally

1.4 Strategy & strategist
1.5 9 – s model for SFM

2. WAGE MANAGEMENT
2.1 Need of Wage Management
2.2 Types of employees & wage strategy
2.3 Design of wage policy
2.4 Wage negotiations
2.5 Design & implementation of V.R.S.
2.6 Wage control

3. FINANCIAL ASPECTS OF SUPPLY CHAIN MANAGEMENT

Strategy with respect to following areas: -
3.1 Vendor management
3.2 Purchasing
3.3 Inventory control
3.4 Distribution management
3.5 Relationship with dealers
Product pricing
Marketing cost analysis

4. CORPORATE VALUATION
4.1 Reasons for valuation of business
4.2 Approaches to Enterprise valuation
4.3 Brand valuation
Financial aspects of brand management
Brand’s life cycle & various phases - wise valuations.

5. FINANCIAL RE-ENGINEERING

5.1 Meaning
5.2 Benchmarking practices
5.3 Combinations of products & process

MBA 108
5.4 Funding strategies, monitoring & assessment
5.5 Programmes & polices to reward various stakeholders

6. ETHICAL ASPECTS OF SFM:

Ethical dilemma faced by finance Managers.

Books Recommended: -

1. Financial Management – G.P. Jakhotiya

2. Strategic Finance – Case studies – N. J. Yashaswy

MBA 109
 COMPUTER SPECIALIZATION
408(C) - BUSINESS APPLICATIONS OF IT
1. Sales and Distribution
Sales Budgeting - Market Segments / Customers / Products
Customer Enquiry and Preparation of Quotation
Customer Order Processing - From Order Acknowledgement to Dispatch and Invoicing
Follow up for Pending Customer Orders
Sales Analysis

2. Manufacturing
Bill of Materials Processing with Product Configuration
Master Production Schedule
Capacity Requirement Planning for Equipment, Manpower and Time
Material Requirements Planning
Production Planning - Work Order Management
Shop Floor Control - Calculation of Labour Efficiency, Productivity and Down-Time
Analysis
Material Procurement - Indenting, Purchasing, Vendor Analysis, Suppliers' Bill Passing
and Receipt of Material
Stock Accounting and Control - Raw Material, Work In Progress and Finished Goods
Job / Product / WIP Costing - Standard / FIFO / LIFO / Average / Weighted Average
Costing Methods
Sub-Contracting of work to outside vendors

3. Financial Accounting
Accounting - General Ledger
Balance Sheet / Profit & Loss Account / Schedules
Trial Balance
Journals / Day Books
Ratio / Expenses Analysis
Accounts Receivables
Accounts Payables

4. Human Resources
Employee Database
Recruitment
Employee Appraisal
Employee Training
Leave Accounting
Payroll
- Salary Calculation and Reporting
- Income tax Calculations and Reporting
- Loan Accounting
- PF and Gratuity

MBA 110
- Bonus, Ex-Gratia, Incentive, Superannuation
- Arrears Calculation

5. Banking
Savings Bank Accounting - Real Time
Internet Banking
Fixed Deposits

6. Hospital Management
Patients' Registration - On-Line
Services of Lab and Operation Theatre
Inventory of Medicines and Consumables
Billing and Credit Control
Patient's Medical History Database

7. Hotel Management
Reservation and Registration - Client Server
Services of restaurant, House Keeping etc.
Inventory of Food Items and Consumables
Billing and Credit Control
Sales Analysis

Books Recommended

1. Business Applications of computers - Milind Oka

MBA 111
 PRODUCTION AND MATERIALS SPECIALIZATION
408(D) - CASES

This paper is meant for case studies on the various areas covered in all the Four semesters
as stated below –

Production and Materials Specialization - Course Code 204, 205, 303D, 304D, 305D,
306D, 307D, 404D, 405D, 406D and 407D.

MBA 112
 PAPER NO. 408(E)
LABOUR LAWS AND OTHER LAWS - II

1. Shops and Establishment Act

2. Contract Labour Act
3. Industrial Employment (S. O.) Act
4. Consumer Protection Act
5. Filing of returns under Income Tax Act – TDS procedure
6. Conduct of domestic enquiry observing principles of natural justice.

MBA 113