Informatica Data Services

D ATA S H E E T

BeneFIts
Deliver new, trusted data and reports to the business up to 5x faster Cut development and maintenance costs by up to 66% Boost IT productivity and agility Reuse data services seamlessly across projects without any rework

Deliver New, Trusted, Critical Data and Reports in Days vs. Months
The business needs data it can trust, and it needs it quickly. Dening data specications as part of traditional data warehousing and integration approaches is a time-consuming, cumbersome manual process. It involves many data sources and many interactions between your IT organization and the business. The shortcuts you take to simplify and speed the process only end up causing more problemshigher costs, potential compliance issues, more complexity, and, most critically, multiple versions of the truth. Informatica Data Services gives the business new critical data when its needed, up to ve times faster, and at a third of the cost. It enables your IT organization to directly collaborate with the business to rapidly create a common, trusted view of data across applications and systems. Not only does Informatica Data Services accelerate business intelligence (BI) and integration projects, but it also lowers costs by boosting IT productivity and reuse.

Simplify the Complex with Advanced Data Virtualization

Informatica Data Services is the industrys rst agile data integration technology to implement true data virtualizationan abstraction layer that hides and handles complexity by making many different data sources look like one. The software provides a single, exible environment for both virtual and physical data integration. It ensures high-performance with support for typical optimizations and caching for data federation. It provides a central place to enforce security, service-level agreements (SLAs), and compliance. And it insulates the business from ongoing changes to applications and systems driven by business process improvement, mergers and acquisitions, and modernization.

Accelerate and Enhance a Wide Range of Projects

Informatica Data Services supports a full range of data integration projects and initiatives: BI projects by quickly augmenting the data warehouse with new data that the business needs and trusts for operational BI Data warehouse prototyping by jumpstarting data warehousing projects with shorter development cycles and incremental delivery MDM hub extensions by rapidly extending master data in a MDM hub with transactional data to provide a complete view of all data Data migration projects by insulating reporting users from changes in the underlying data sources Data services for SOA and integration projects by providing a reusable data abstraction layer for data access and management and minimizing point-to-point integrations

Key Features
Role-Based Tools for Business-IT Collaboration
Informatica Data Services provides role-based tools that share common metadata: Informatica Analyst, a Web-based tool, allows analysts to access, combine, and prole data and build business rules directly without IT intervention Informatica Developer, an Eclipse-based development environment, enables IT developers and architects to build, congure, and deploy reusable data services Informatica Administrator gives IT administrators centralized control over data services conguration, deployment, monitoring, and management With these tools, analysts can directly access, merge, and prole federated data across systems to quickly derive new insights from big data along with support for native ODBC. They can then collaborate with IT to create sophisticated business rules that leverage the advanced transformation and data quality capabilities of the Informatica Platform.

Single, Combined Platform for Data Integration and Data Federation

A single, high-performance engine powers both data integration and data federation. Your IT team can use a single platform to deliver accurate data as a service at any speed, using any protocol and in any format, and to develop and reuse the same data integration logic for data federation, ETL, or Web servicewithout any rework.

Informatica Data Services is clearly the next-generation data virtualization technology. It lets the business nally own its data, overcomes limitations of traditional data federation, and delivers many unique capabilities.
Robert B. Myers, Manager, BI Architecture and EDW Solution Architect HealthNow New York

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Customer Name Address Category Orders
Virtual Table

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Virtual Table

CRM

Accounts

Model/Abstract

Access & Merge

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Business Manager Analyst, Steward Developer, Architect

Optimizations & Caching

CRM

Informatica Data Services

Accounts

Virtual Table

Common Metadata
Virtual Table

Scale & Perform

Business 4 5

IT

Prole in Real Time

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Virtual Table

DW

SQL
Batch Web Services
Virtual Table

Virtual Table

Call Center

Accounts

Move/Federate

Query Engine

WS Server

Advanced Transformations, Data Quality, Data Masking

Transform in Real Time

Reuse Instantly

Informatica Data Services delivers the industrys next-generation data virtualization with a single high-performance environment for data integration and data federation. It enables business and IT to collaborate to deliver data ve times faster and at a third of the cost.

Your IT team can obtain and combine data from multiple heterogeneous data sources as a single viewa data virtualization layerthat acts as one data source to consuming applications. This layer uses data services to hide and handle the complexity of accessing underlying data sources, while insulating users from change. You can easily expose data integration logic as reusable data services with support for key standards (e.g., SQL, ODBC/JDBC, XML, WSDL, SOAP, REST, WS-Security, etc.). The software also offers a rich, prebuilt set of integrated ETL-like data transformations, data quality and data privacy rules, and industry-format conversions. A high-performance engine supports all typical optimizations needed to federate data. The software leverages the change data capture and data replication capabilities of the Informatica Platform to provide support for grid computing and incremental caching. The software uses proling statistics for optimization, which is very useful when the underlying data source does not provide database statistics for optimization.

Instantly Reusable Data Services for BI, SOA, and MDM

Your IT team can build reusable logical data objects based on business entities (e.g., CUSTOMER, PRODUCT, and ORDER) and insulate applications from changes in data sources with a model-driven, standards-based data abstraction layer. The software employs a top-down and bottom-up zero-code, model- and metadata-driven approach to developing standards-based Web services with native WSDL processing. Based on existing data integration logic, data services can be quickly delivered and reused through an Eclipse-based development environment.

Centralized Data Security and Governance

Giving you the power to manage and monitor data services in a single unied environment, Informatica Data Services enables you to enforce and manage policies and rules across federated data for all data services. You can set central policies and rules for data security, privacy, quality, and data freshness and leverage a prebuilt library of rules for in-line dynamic data masking of sensitive elds. In addition to leveraging the security capabilities of the Informatica Platform, the software supports Web services security and ne-grained access control for SQL data service/ virtual table. In addition to column-level security, you also get native row-level security at the virtualization layer, which is independent of data sources.

Integrated Any-Stage Data Proling

Data proling services help your IT team quickly understand the structure and quality of all data and integration logic without staging or additional processing. Integrated any-stage data proling empowers you to document valuable metadata and easily and regularly share proling results with business users to ensure that their requirements are being met early in the proling process.

Integrated on-the-Fly Data Quality

Prebuilt, sophisticated data quality rules (e.g., cleansing, enrichment, matching, and standardization) can be reused across projects without rework. These rules can be executed on the y, in real time, to the federated data.

Informatica Data Services provides the ideal serviceoriented data integration platform to t our enterprise architecture strategy by delivering data as a service. We can also leverage a data abstraction layer to eliminate point-to-point integrations, which can result in signicant cost savings through better management and control.
Jeffrey Gheen, Business Analytics Senior Manager BMC Software

Key Benets
Increase Business Agility Through Faster Delivery of Trusted Data
Informatica Data Services simplies your data architecture. New, critical, trusted data and reports can be delivered to the business up to ve times faster. It rapidly discovers and analyzes all relevant data to create a virtual view without physical data movement. It makes direct access to trusted data on diverse systems fast, easy, and transparent, overcoming the limitations and complexity of traditional data federation. With Informatica Data Services, the business and IT can work better together to shorten project delivery times. Analysts can access data quickly and directly, without IT involvement or endless searches for the right data. Your IT organization and your BI, MDM, and SOA initiatives can be more agile in response to changing business needs. As a result, your company has a complete view of the business, which accelerates and improves decision making.

AboUt InFormatIca
Informatica Corporation (NASDAQ: INFA) is the worlds number one independent provider of data integration software. Organizations around the world rely on Informatica for maximizing return on data to drive their top business imperatives. Worldwide, over 4,630 enterprises depend on Informatica to fully leverage their information assets residing on-premise, in the Cloud and across social networks.

Improve IT Efficiency and Lower Development and Maintenance Costs

Informatica Data Services improves productivity while cutting development and maintenance costs as much as 66 percent. With this software, your IT organization can reuse existing Informatica skills and data integration logic for all data access across all projects. By combining data integration, federation, transformation, proling, cleansing, and management on a single integrated platform, you cut development and maintenance costs by 50 percent or more. And because Informatica Data Services insulates applications from underlying data changes, it dramatically reduces the cost of change.

Boost Productivity at Lower Risk with Powerful Tools, Policies, Capabilities

With powerful, easy-to-use tools, policies, and capabilities, Informatica Data Services boosts productivity while minimizing risks. Informatica Data Services involves business users early in the data integration process, for faster project rollouts, early validation, and minimal rework. Intuitive search, prebuilt components, a zero-code model and metadata-driven environment, and fully reusable data integration and data quality logic save developers from redundant work across projects. Integrated data management capabilities ensure that your data complies with all relevant policies and keep dirty data out of downstream applications and systems. Built on the proven, powerful Informatica Platform, Informatica Data Services provides a strong structure to resist outages, minimize costs, and meet SLAs and compliance requirements.

Reuse Data Services Seamlessly Across Projects Without Rework

With Informatica Data Services, your company can seamlessly reuse data integration logic and data services: Across all applications For all types of data accessWeb services, SQL, or batch Across a full range of data integration projects and use cases, including data warehouse augmentation, data warehouse consolidation, MDM hub extension, data migration, and data services for SOA The single, scalable architecture enables the creation of a data virtualization layer. This means that data integration logic and data services can be reused without the need for rework.
Worldwide Headquarters, 100 Cardinal Way, Redwood City, CA 94063, USA phone: 650.385.5000 fax: 650.385.5500 toll-free in the US: 1.800.653.3871 informatica.com linkedin.com/company/informatica twitter.com/InformaticaCorp 2012 Informatica Corporation. All rights reserved. Printed in the U.S.A. Informatica, the Informatica logo, and The Data Integration Company are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners. IN06_0512_07010