PR Writing Portfolio

Mock Client: Newport Beach Film Festival

Rhiannon Conrado Communications 361 Lynda Hamilton Spring 2012

TABLE OF CONTENTS
1. Fact Sheet.............................................................................................. 1 2. Press Release......................................................................................... 3 3. Pitch Letter............................................................................................ 6 4. Media Alert............................................................................................ 7 5. Feature Article....................................................................................... 8 6. TV Spot................................................................................................11 7. Radio Spot........................................................................................... 12 8. Flyer..................................................................................................... 14 9. Brochure...............................................................................................16

FACT SHEET
4500 Campus Drive #222, Newport Beach, CA 92660

DATES: April 26, 2012May 3, 2012 FESTIVAL LOCATIONS: Regency Lido Theatre Sage Hill High School Muth Interpretive Center Orange County Museum of Art MISSION:
The Newport Beach Film Festival seeks to bring to Orange County the best of classic and contemporary lmmaking from around the world. Committed to enlightening the public with a rst-class international lm program as well as providing a forum for cultural understanding and enriching educational opportunities, the Festival focuses on showcasing a diverse collection of both studio and independent lms. The Festival supports the creation and advancement of innovative and artistic cinematic works from both emerging and seasoned lmmakers and proudly embraces the passion, vision, and independent spirit of these talented artists. With the integration of the local community and educational institutions, the Festival stimulates an interest in the study and appreciation of lm and encourages people of all ages and backgrounds to participate. www.newportbeachlmfest.com

Edwards Big Newport Cinemas Island Cinema Triangle Square Theatre Fashion Island

BACKGROUND: Since the nonprot organization was established in 1999, the Newport Beach Film Festival has showcased a diverse collection of feature, documentary, jury, and short lms from around the world. HIGHLIGHTS:

Red carpets Premiere parties

Seven international spotlight events: French, Latino, Asian, Swedish, Irish, Australian, & Italian More than 400 lms from 50 different countries Q&A sessions with directors, cinematographers, and screenwriters
Top

designer fashion show presented by Fashion Island -more-

SPONSORS: City of Newport Beach Fashion Island Los Angeles Times Newport Lexus Perrier jetBlue Sony Whole Foods Verizon Variety OC Weekly Carnegie Hall Radisson Hotels & Resorts NBFF FACTS/STATISTICS (2011): - 52,000 attendees (an increase from 13,000 attendees in 2000) - Audience is 44 percent male, 56 percent female - 59,874 total volunteer hours - Editorial coverage reaches more than 100 million households - More than 8 million added trade impressions for print media - 4,964 (30 second) commercials to more than 1.8 million households - Radio campaign included more than 1 million daily impressions EXECUTIVE STAFF: EXECUTIVE DIRECTOR/CEO: Gregg Schwenk DIRECTOR OF MARKETING/PUBLIC RELATIONS: Todd Quartararo PROGRAMMING DIRECTOR: Erik Forssell DIRECTOR OF SPECIAL PROGRAMS + COMMUNITY CINEMA: Leslie Feibleman ASSOCIATE DIRECTOR: Amanda Salazar CONTACT: Rhiannon Conrado (714) XXX-XXXX, day/evening www.newportbeachlmfest.com ### Absolut Vodka Daily Pilot Time Warner Cable Regal Entertainment Group Esquire Stella Artois Regency Theatres Volcom Hansens Natural USC School of Cinematic Arts Orange County Museum of Art Philharmonic Society Newport Beach Marriott Hotel & Spa

NEWPORT BEACH FILM FESTIVAL 4500 Campus Drive #222 Newport Beach, CA 92660 CONTACT: Rhiannon Conrado (714) XXX-XXXX day, evenings www.newportbeachlmfest.com

FOR RELEASE: May 6, 2012 THE NEWPORT BEACH FILM FESTIVAL PRESENTED THE BEST IN INTERNATIONAL FILMMAKING

NEWPORT BEACH, Calif. The Newport Beach Film Festival (NBFF) celebrated its 13th year showcasing lms from around the world. Hosted annually at several venues in Orange County, this years festival screened more than 400 lms from 50 different countries. This weeklong event of lm screenings and after-parties began on Thursday, April 26, and ended Thursday, May 3.

On opening night, the NBFF presented the world premiere of the lm Jewtopia at the Big Newport Theatre in Fashion Island. The man behind the camera, Bryan Fogel, said he likes to think of his lm as My Big Fat Greek Wedding meets Wedding Crashers.The night ended with a packed after-party in the Bloomingdales courtyard.

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NBFF Page 2

Spotlight events for Friday and Saturday evening included multiple breakthrough lms, as well as a series of after parties, notably Saturdays festivities at the Equinox, which included Jack Mack and the Heart Attacks performing 80s hits.

Tuesday night was a big night for the cast and crew of Songs for Amy, who ew out from Ireland to attend the Irish Spotlight event for the European Showcase. After the screening, the night ended with a celebration at Muldoons Irish Pub.

Filmgoers who attended the French, Italian, or Swedish screenings for the European Showcase entered a packed after-party at Fashion Island.

Festival attendee and coordinator Natasha Nowakowski not only helped host the afterparty but was able to enjoy some of its perks.

I found the photo booth to be a great cherry on top for the European Showcase, as everyone was able to be silly if just for a moment, Nowakowski said. Everyone was there for a good time and brought a delightful energy to the whole event.

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NBFF Page 3

Closing night included two sold-out screenings of Shanghai Calling, at the Lido Theatre and at the Big Newport in Fashion Island. At least 1,500 people saw the lm and joined the after-party.

In the end, the festival hosted more than 50,000 attendees, and co-founder and CEO of the NBFF Gregg Schwenk continues to build on the success of the festival each year.

We bring the best in classic and contemporary lmmaking, Schwenk said. The most exciting part of the lm festival is the ability to interact with the people in front of and behind the camera.

For more information about the NBFF, visit www.NewportBeachFilmFest.com.

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February 1, 2012 Charles Osgood CBS News Sunday Morning 524 West 57th St. New York, NY 10019 Dear Mr. Osgood: As a representative of the Newport Beach Film Festival, I am writing to you to express my interest to have our nonprot organization presented on your morning news program. Your broadcast of CBS News Sunday Morning attracts audiences with specialty headline and feature stories on the arts, so I think your audiences would benet from watching a segment on the Newport Beach Film Festival. For the April 1, 2012, edition of CBS News Sunday Morning, your viewers can enjoy an insight into the festival, the lms, the attendees, and the celebrations. During the ve to seven-minute news feature segment, one of your correspondents, either Rita Braver or Tracy Smith, can do a sit-down interview with the festivals CEO and Executive Director Gregg Schwenk who will discuss the festivals background and purpose. In addition to the interview, the segment can also include a virtual tour of the organizations ofces, interviews with employees, volunteers and sponsors, as well as footage from the premiere parties and red carpet events from previous years. The end of the segment could include a call to action as tickets go on sale that Sunday. On two separate occasions Gregg will be available for 1-2 hours for the interview, as well as being available to take the camera crew to his ofces. The crew can lm freely, and the interviewer has access to all employees and volunteers working that day. As for the lm locations and post celebration sites, we will provide a b-roll from previous years. If you would like to interview representatives from the lms being showcased at this years festival, we will need to discuss that in further detail. It was a pleasure sharing my plan with you, and I hope we can expand on this idea in the near future. Expect a call from me by the end of next week, because I would like to set up a time to meet in person. Thank you so much for your consideration, and I look forward to working with you. Sincerely, Rhiannon Conrado NEWPORT BEACH FILM FESTIVAL 4500 Campus Drive #222 Newport Beach, CA 92660 (714) XXX-XXXX days, evenings www.newportbeachlmfest.com

MEDIA ALERT
March 19, 2012

WHAT:

The Newport Beach Film Festival, along with the Orange County Film Society, presents an advanced screening of the Weinstein Co.s documentary lm Bully. Gregg Schwenk, CEO of the Newport Beach Film Festival Dr. Jerry Weichman, Clinical Psychologist and Adolescent Specialist Kevin OGrady from The Center in Orange County Regency Lido Theatre 3459 Via Lido Newport Beach, CA 92663 Tuesday, March 20, 2012, at 7 p.m. Over 13 million American kids will be bullied this year, making it the most common form of violence experienced by young people in the nation. The new documentary lm Bully brings human scale to this startling statistic, offering an intimate, uninching look at how bullying has touched ve kids and their families.The Weinstein Co. Making headlines for its lm rating, Bully, directed by Sundance and Emmy-award winning lmmaker Lee Hirsch, is attaining signatures for a petition to have the lm rated PG-13 by the MPAA. Panel discussion with Dr. Jerry Weichman, Kevin OGrady, and four Corona del Mar High School Human Relations Council student members. Rhiannon Conrado NEWPORT BEACH FILM FESTIVAL 4500 Campus Drive #222 Newport Beach, CA 92660 (714) XXX-XXXX, day/evening www.newportbeachlmfest.com

WHO:

WHERE:

WHEN: BACKGROUND:

NEWS INTEREST:

PHOTO OPPORTUNITIES:

FOR INFORMATION:

NEWPORT BEACH FILM FESTIVAL 4500 Campus Drive #222 Newport Beach, CA 92660 CONTACT: Rhiannon Conrado (714) XXX-XXXX day, evenings www.newportbeachlmfest.com RELEASE: May 2, 2012

A BUSTLING DAY IN THE LIFE OF A NEWPORT BEACH FILM FESTIVAL COORDINATOR NEWPORT BEACH, Calif.Its 8 a.m. on Tuesday, May 1, which means the European Showcase for the Newport Beach Film Festival begins in the next 12 hours. Christina Brown, the lead coordinator for the French Spotlight (NBFF), is stressing to nalize. Her rst priority is reviewing the site plans for the after-party at Fashion Island. When everything feels in place, Christina calls Glase Lomond, the senior producer for event production at the NBFF. Glase has been vital in organizing the set-up for the party. Later that morning Christina heads over to the NBFF ofces to pick up all the production passes for the vendors attending the party. From then on, Christina focuses her time calling all the necessary and important people participating in the production of the event. She calls the orist, the baker, the photographer, and her team members. -more-

A Day in the Life Page 2 When everything that can be done, has been done, its only early afternoon and Christina still has three and a half more hours before she needs to arrive at the screening site at the Big Newport Theatre in Fashion Island. It was the eye before the storm, Christina said. At 6 p.m., Christina met with her team to scope the site, reviewing the shot list with her photographer, and going over last minute details with the CEO and Executive Director of the NBFF, Gregg Schwenk. Gregg is also Christinas event planning professor at Cal State Fullerton. In the middle of setting up the programs, brochures, and magazines for guests that enter the screening of The Day I Saw Your Heart, Christina receives a call from the orist. The orist has dropped off all the ower arrangements for the party in the center of Fashion Island. Rushing to the site to make sure the owers are accounted for, Christina asks HagenDazs to hold onto the arrangements until her team returns from the screening. Christina returns to the theatre just in time to greet guests, supporters, partners, and sponsors, and now the event is underway. -more-

A Day in the Life Page 3 Since the end of last August, Christina has been working hard to organize the French Spotlight and now her moment is nally here. After all the attendees are sitting in their seats, and Christina addresses the crowd to thank everyone for coming to the event. I was so happy to see the turn out for our lm, and the feedback from the audience about the lm was amazing, Christina said. But the night still isnt over. When the lights dim, and the audience eagerly awaits the screening of the lm, Christina and her team head over to the after-party site to set-up. Red and yellow ower arrangements are set on table tops, macrons and cupcakes are delivered, a photo booth is set-up, and DJs begin to blast fast-paced music. Then oods of guests begin to pour into the party. Christina is no longer worried or stressed because she feels that the event itself, owed really nicely, and the turn-out was amazing. It was an amazing accomplishment, Christina said.And once I felt relaxed, I decided to support one of our title sponsors Absolut Vodka. ###

NEWPORT BEACH FILM FESTIVAL 4500 Campus Drive #222 Newport Beach, CA 92660 CONTACT: Rhiannon Conrado (714) XXX-XXXX day, evenings www.newportbeachlmfest.com Go to the Newport Beach Film Festival 30-Second TV Spot Page 1 of 1

VIDEO
Open to MS of a young woman in bed asleep, dreaming. Pull back to the woman waking, walking to her bedroom door, opening the door, and entering a movie theatre. The woman walks down the aisle and up to the screen and steps into the lm. The womans nightgown has been replaced with 1920s apper attire. Camera scans the room, revealing an American bar setting during the Roaring Twenties. Camera on womans face as she laughs. Cut to tag line: BUY TICKETS AT www.newportbeachlmfest.com

AUDIO
Background music: Jazz Piano

NARRATOR: YOU CAN GO ANYWHERE YOU WANT WHEN YOU ATTEND THE NEWPORT BEACH FILM FESTIVAL FROM APRIL 26TH TO MAY 3RD.

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NEWPORT BEACH FILM FESTIVAL 4500 Campus Drive #222 Newport Beach, CA 92660 CONTACT: Rhiannon Conrado (714) XXX-XXXX day, evenings www.newportbeachlmfest.com
GO TO THE NEWPORT BEACH FILM FESTIVAL :10 SEC. LIVE RADIO SPOT SEE 400 FILMS FROM 50 DIFFERENT COUNTRIES AT THE 13TH ANNUAL NEWPORT BEACH FILM FESTIVAL RUNNING FROM APRIL 26TH TO MAY 3RD. BUY TICKETS NOW AT THE NEWPORT BEACH FILM FEST DOT COM. ###

THE NEWPORT BEACH FILM FESTIVAL INVITES YOU TO CELEBRATE THE BEST IN INTERNATIONAL FILMMAKING DURING THE WEEK OF APRIL 26TH TO MAY 3RD. BUY TICKETS NOW AT THE NEWPORT BEACH FILM FEST DOT COM. ###

THE NEWPORT BEACH FILM FESTIVAL PRESENTS AWARD-WINNING FILMS, HOSTS LAVISH PARTIES AND WELCOMES CELEBRITIES TO THE RED CARPET. WHERE WILL YOU BE DURING THE WEEK OF APRIL 26TH TO MAY 3RD? ###

THE NEWPORT BEACH FILM FESTIVAL IS PROUD TO INTRODUCE SEVEN INTERNATIONAL SPOTLIGHT EVENTS THAT INCLUDE SCREENINGS AT LOCAL THEATERS AND POST PARTIES AT FASHION ISLAND. ###

GO TO THE NEWPORT BEACH FILM FESTIVAL :30 SEC. LIVE RADIO SPOT THE NEWPORT BEACH FILM FESTIVAL CELEBRATES ITS 13TH YEAR SHOWCASING FILMS FROM AROUND THE WORLD. FROM APRIL 26TH TO MAY 3RD, THE NEWPORT BEACH FILM FESTIVAL WILL SCREEN AT LEAST 400 FILMS FROM 50 COUNTRIES. THE NEWPORT BEACH FILM FESTIVAL WILL ALSO HOST SEVERAL PREMIERE PARTIES AND WELCOME A VARIETY OF CELEBRITIES TO RED CARPET EVENTS. SO THE NEWPORT BEACH FILM FESTIVAL INVITES YOU TO ATTEND THE WEEK OF APRIL 26TH TO MAY 3RD. TICKETS ARE ON SALE NOW AT THE NEWPORT BEACH FILM FEST DOT COM. ###

RED CARPET EVENTS, PREMIERE PARTIES, CELEBRITIES, AND THE BEST IN INTERNATIONAL FILMMAKINGARE YOU INTERESTED? IF YOU ARE, THEN THE NEWPORT BEACH FILM FESTIVAL INVITES YOU TO ATTEND THE FESTIVAL DURING THE WEEK OF APRIL 26TH TO MAY 3RD. WITH 400 FILMS FROM 50 COUNTRIES, THERE IS A FILM FOR EVERYONE TO ENJOY. IF YOU WANT TO ATTEND THE NEWPORT BEACH FILM FESTIVAL, TICKETS ARE ON SALE NOW AT THE NEWPORT BEACH FILM FEST DOT COM. ###

Newport Beach Film Festival

The Newport Beach Film Festival (NBFF) celebrates its 13th year showcasing lms from around the world. Hosted annually at several venues in Newport Beach, this years festival will screen at least 400 lms from 50 different countries. This weeklong event begins on April 26 and runs through May 3. The NBFF will also be presenting seven separate international spotlight events, which will consist of the French, Swedish, Irish, Italian, Latino, Asian, and Australian showcases. After the screening of each spotlight, there will be a post celebration at Fashion Island. Co-founder and CEO of the Newport Beach Film Festival Gregg Schwenk continues to build on the success of the festival each year. From 2000 to 2011, attendees have increased from 13,000 to 52,000. We bring the best in classic and contemporary lmmaking, Schwenk said. The most exciting part of the lm festival is the ability to interact with the people in front of and behind the camera.

NBFF French Spotlight Event

[email protected] twitter.com/FrenchSpotlightNBFF www.facebook.com/FrenchSpotlightNBFF BUY TICKETS: www.newportbeachlmfest.com

Run time: 98 min. | France | Language: French with English subtitles

FRENCH
The Day I Saw Your Heart
Et soudain tout le monde me manque
A lm about the complexities of love and family, The Day I Saw Your Heart focuses on the relationship between a father, Eli, and his daughter, Justine. At 60 years old, Eli is expecting a child with his new wife, while Justine continues her pattern of meaningless relationships. Although Eli and Justine never did agree much on anything, Eli tries to become more involved in her life. But does it work out, or does Eli ruin their relationship altogether?

SPOTLIGHT
Screening:
Date: Tuesday, May 1 Time: 8:15 pm Place: Big Newport 5 Price: $15 Age: All ages

EVENT
European Showcase
The European Showcase celebrates the best in European lmmaking with special spotlight events for France, Italy, Ireland, and Sweden. After the screenings of each lm, a post party will take place at Fashion Island, where European lm enthusiasts can enjoy live music, entertainment, food, and an open bar. The open bar will be sponsored by Absolut Vodka and Stella Artois. The festivities will continue until 1am.

Post Party:
Where: Fashion Island Price: $35 Film and Party, $25 Party Only Age: 21 and over Cocktail Attire Recommended. Retail Partners: 7 For All Mankind, Ever, True Religion Brand Jeans

SPOTLIGHT

FRENCH

The French Spotlight event is one of four spotlights presented for the European Showcase at the Newport Beach Film Festival. Celebrating the best in European lmmaking, these spotlights include special screenings from France, Italy, Ireland, and Sweden. After each lm, a post party will take place at Fashion Island where European lm enthusiasts can enjoy live music, entertainment, food, and an open bar. The open bar will be sponsored by Absolut and Stella Artois, and the festivities will continue until 1 a.m.
date

5/1/12

location

time

BIG NEWPORT THEATRE

8:15 P.M.

West Coast Premiere of the lm The Day I Saw Your Heart