DDM ADVERTISING COMPANY PROFILE

DDM ADVERTISING is an ADVERTING AND PUBLIC RELATIONS AGENCY established in Italy in 2000 and based in Milan, Verona. It also has two headquarters in New York and Miami, under the name of DDM ADVERTISING INC.

The wide professional experience that the Italian-American founder, Mr. Danilo Di Michele, developed in the United States, and the versatility of the architect Giorgio Canale allows the agency to offer to its clients a perfect and balanced mix of Italian creativity and American dynamism.

Its continuous presence in the United States makes DDM ADVERTISING a competitive and cuttingedge company for both the Italian and American clients. Therefore, being a multi-tasking entity. The United States location allows DDM ADVERTISING to bring the "MADE IN ITALY" quality overseas. Furthermore, attention to every single detail, professionalism, creativity and a touch of irony are the distinctive features that makes up the agency's foundation.

For over 10 years the agency collaborated together with different clients in terms of needs as well as of business areas, and work out various solutions for each one in order to guarantee a tailor made service.

Mr. Danilo Di Michele is associated at FERPI (Italian Association of Public Relations - Card No. 1618) and he is member of TP ADVERTISING ASSOCIATION (Card No. 80512), the main Italian professional advertising association.

DDM

ADVERTISING

TOGETHER

DDM is not only a services agency, but it is also able to transform itself into a business partner that bases the collaboration with its clients on transparency and mutual cooperation. DDM's modus operandi is defined by essential guidelines and fundamental values, which you will find as it's signature mark in all it's projects.

CHECK UP
Only detailed analysis of the business history, the conditions brought to the table, and the goals set forth, allow the agency to achieve a global view of the project it will operate. A large investment of time and energy in order to start any communication activities is fundamental to DDM.

BUDGET
Optimizing budget, time and Human Resources is the guiding principle for every single strategic choice promoted by DDM. A good relationship between investment and efficiency is always DDM's main objective when analyzing budgets.

TEAM
DDM is not a simple team of professionals at business disposal but it complements the activities of the marketing and communication. Unity of purpose and a common vision allow the teamwork to achieve settled goals.

IDEAS
Understanding creativity as a value and not as personal taste is the privileged means that form the basis of marketing and communication strategies. It requires continuous updates and constant research of style, languages and trends in the publishing scene.

DDM ADVERTISING SERVICES & TEAM

Thanks to a structure divided into independent divisions, operating in full synergy, DDM is able to provide its clients with consulting and communication services to any level of complexity aimed at creating or strengthening the Corporate Image. DDM principle value and philosophy is its capacity to offer a 360 service. The ability to interpret the real need of businesses, as well as their identity and mainly the most effective way to communicate it. incorporating the following when developing a client's interest: DDM achieves this objective by

1. 2. 3. 4. 5.

DDM ADVERTISING CREATIVITY DDM ADVERTISING DESIGN DDM ADVERTISING ANIMATION DDM ADVERTISING PUBLIC RELATIONS DDM ADVERTISING PRESS OFFICE

1.

DDM ADVERTISING CREATIVITY

DDM is a laboratory of ideas, creative workshop, a factory experiments in communication. DDM is the place where creativity takes shape and is realized with the aim of achieving the objectives set by the marketing plan in full compliance with budget and timing, optimizing resources and assets, achieving results that are characterized by freshness, innovation and, when necessary, irony.

O1 LOGOS LOGOS DESIGN DRAFTING MANUAL OF USE PROTECTION AND REGISTRATION OF TRADEMARKS O2 ADVERTISING COMMUNICATION CAMPAIGNS PHOTO SESSIONS AND POST PRODUCTION ADVERTISING CAMPAIGN PLANNING O3 CORPORATE CORPORATE IDENTITY DESIGN COMPANY PROFILE CORPORATE SOCIAL RESPONSABILITY AND PUBLICATIONS O4 BELOW THE LINE PRODUCT CATALOGS FOLDERS AND BROCHURES PRICE LISTS AND TECHNICAL MANUALS O5 NEWS NEWSLETTER HOUSE ORGAN

 MAGAZINE AND SPECIAL PUBLICATIONS

2.

DDM ADVERTISING DESIGN

DDM creates a meeting point between design and advertising. This is evident in the creation of stands, settings and installations, communication campaigns and marketing projects. DDM aims to create continuity between the language of graphic and architecture, enhancing the coordination of brand image and identity.

O1 EXHIBIT DESIGN STANDS DESIGN TURN-KEY CONSTRUCTION AND SUPPLY INSTALLATION EUROPE & AMERICA O2 EVENT DESIGN DESIGN CONCEPT OF SETTING UP INSTALLATION AND IMPLEMENTATION CUSTOMIZING LOCATION O3 GRAPHIC DESIGN MERCHANDISING CUSTOM SPACES CUSTOM FLEET MANAGEMENT O4 CONCEPT DESIGN PRODUCT INTERIOR DESIGN AND CUSTOM FURNITURE VISUAL MERCHANDISING

3.

DDM ADVERTISING ANIMATION

DDM responds to the need to anticipate trends in the world of communication and be able to give a new and prompt response to the needs of the people that work in it with a range of tailor-made, original and state-of-the-art services. Moreover, in collaboration with Carlo Tombola, director and production manager, and Alessandro Zonin, director of photography, DDM is a confirmed Creativity Boutique and produces multimedia projects 360 degrees ranging from the small screen to the big screen.

O1 TV AND RADIO SPOT STORYBOARD AND CONCEPT DIRECTION AND PRODUCTION OPTIMIZATION AND PLANNING O2 ANIMATION AND MULTIMEDIA PRESENTATIONS DESIGN AND PRODUCTION ANIMATION MEDIA OPTIMIZATION O3 WEB DESIGN AND PRODUCTION PROGRAMMING E-COMMERCE

4.

DDM ADVERTISING PUBLIC RELATIONS

DDM creates and develops relationships between people, companies, government agencies, and their target audience. It is DDM's objective to identify the best target audience where the client's goals will best succeed whether they are private individuals, institutions, companies, the press or media. DDM aims to uphold the reputation of the client by helping to create a specific identity. This is achieved through a well targeted and implemented communication campaign, which plays a leading role in perception and reputation of the client. The agency, which is associated at FERPI (Italian Association of Public Relations), plans the most appropriate communication strategies to achieve the goal at hand. O1 MAILING LIST DEFINITION OF THE MAILING LIST MANAGEMENT, SENDING INVITATIONS AND RECALL DOOR SELECTION O2 PRODUCT PLACEMENT AND ENDORSEMENT TESTIMONIALS AND CELEBRITY ENDORSEMENT PRODUCT PLACEMENT AND PRODUCT PLUG WARDROBE MANAGEMENT O3 COMMUNICATION INTERNAL COMMUNICATION COMMUNICATION WITH THE PUBLIC SOCIAL, ENVIRONMENTAL AND LOCAL COMMUNICATIONS O4 OPERATIONAL STRATEGY SPONSORSHIP CO-MARKETING PRO BONO ACTIVITIES AND NON- PROFIT O5 PROMOTION AND REPRESENTATION DIRECT REPRESENTATION

 LOCATION / SHOPS / SHOWROOMS SEARCH U.S. MARKET PENETRATION

5.

DDM ADVERTISING PRESS OFFICE

DDM manages public relations with traditional and digital media. This is done by selecting, filtering and organizing the information flow according to its objectives and needs of the media in order to ensure proper representation of the client in their target audience. DDM identifies and classifies the information centers of interest for the client, with the aim to emphasize the strategies for short, medium and long term objectives. Moreover, this strategy differentiates the client from the competition by establishing and maintaining an accurate image of the product which further increases the perceived value in the market.

O1 RELATIONS CORPORATE IDENTITY, INFORMATION AND OBJECTIVES ANALYSIS DIRECT RELATIONS WITH JOURNALISTS AND EDITORS MONITORING THE PUBLISHING INDUSTRY O2 COPY PRESS KIT PRESS RELEASE PRESS INFORMATION O3 ORGANIZATION PRESS CONFERENCES PRESENCE AT EXHIBITIONS PRESS DAY AND INTERVIEWS O4 PRESS REVIEW MEDIA MONITORING DIGITAL PRESS REVIEW ECONOMIC QUANTIFICATION

DDM ADVERTISING NETWORK 2011

NEW YORK 5 WEST 19TH Street, 10th floor NEW YORK 10011 - 4281 Phone +1 646 4721188 Fax +1 646 4721199 Email [email protected]

MILAN Milan - Via Spartaco, 36 Phone +39 02 39843613 Fax +39 02 39843810 Email [email protected]

MIAMI 1688 Meridian Avenue Suite 1000 10th floor Miami South Beach - FL 33139 Phone +1 305 674 9336/9337/9340 Mob +1 305 986 8690 Fax +1 305 674 9341 Email [email protected]

VERONA Verona - Via Tito Speri, 5 Phone +39 045 8013139 Fax +39 045 8010497 Email [email protected]

Visit us @ DDMADVERTISING.COM