FINAL PROJECT ENTREPRENEURSHIP CASE WRITING DUE DATE OF PROJECT IS 18TH June 2013 Purpose The purpose of the

case study is to allow students the opportunity, through an exploration of businesses in their local and surrounding communities, to examine the Pakistan economy and the exciting opportunities available to them after graduation. Expectations During this process, it is expected that students will: Develop a clearer understanding of entrepreneurship; Develop an appreciation of the benefits and challenges of being an entrepreneur; Develop an appreciation of the relationship between business and economic development in their community; Evaluate their own interests and career goals and how each relate to their future career choices; Develop or expand such soft skills as writing, interpersonal, interviewing, listening, communication and teamwork; Develop or expand knowledge of how to write for a specific audience.

GUIDELINE QUESTIONS FOR STUDENT INTERVIEWS Company Name: Location: Mailing Address: Postal Code: Phone: Fax: E-mail: Website: Number of employees: Community: Sector: BUSINESS DETAIL QUESTIONS: 1. When did the company begin? 2. Did you receive support from family/friends? Community organizations? Government? Other businesses? 3. How many people does your company employ? 4. Who are the owners of this company? Are you the sole owner? 5. Which of the following organizational forms apply to your business? Corporation Sole Proprietorship Partnership Non-profit organization Co-operative Franchise Profiled by: Year formed:

6. Is this company part of any industry association? 7. How did this business start? Where did you get your idea? 8. Did anyone inspire you to start your own company? 9. Tell me about what your company does? What products or services do you offer?

10. Who are your customers? Where are your markets? How do you reach these markets? 11. Do you export any of your products or services? If yes, where do you export? If no, are you interested in exporting in the future? 12. What is your companys competitive advantage/How are you positioning your company? 13. What are your future plans for this company? Any plans for expansion? BUSINESS ENVIRONMENT QUESTIONS: 1. To what extent has your attitude toward doing business in this province changed during your business career? Become more positive Become more negative No change

2. What has caused your change in attitude? 3. What challenges do you face when starting and operating a company? 4. What do you feel is the potential for this industry in the future? ENTREPRENEURIAL DETAILS QUESTIONS: 1. Why did you want to become an entrepreneur? 2. What are the benefits of being an entrepreneur? 3. What do you enjoy most about owning your own business? 4. What advice would you give to another would-be entrepreneur? 5. Why do you feel your company is successful? Remember, success can be defined in many ways. 6. What lessons have you learned along the way? PUBLIC RELATIONS QUESTIONS: 1. Has the company received any media attention (magazine or newspaper articles? Get copies if possible.) 2. Have you or the company won any awards or gotten special recognition?

LABOUR MARKET QUESTIONS:

1. What skills do you look for when hiring an employee? 2. Please list the positions (administrative assistant, web site design, data entry, network administrator, accounting, marketing, engineer, electrician, etc.) that make your business function? 3. Do you have difficulty in securing or retaining certain positions? If yes, which positions? Why do you feel there is a difficulty in recruitment? ADVISORY AND OPINION QUESTIONS: 1. What advice would you like to pass on to the youth of our province? 2. Are there any interesting stories/experiences about your company/clients you would like to share? Wow points tend to come from this question. 3. What is one of your greatest accomplishments? 4. What is your most memorable business moment? A business highlight? CLOSING QUESTIONS: Is there anything I havent asked you that you were expecting me to ask? Additional notes: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ _____________________________________________________________________________

SAMPLE CASE STUDY

With good ol hard work and ambition Mr. Eugene Manning is the owner and operator of J & E Enterprises located in St. Brides, Placentia Bay. This business, which was started in 1979, is well known and respected in the construction industry throughout Newfoundland and Labrador. This business is a truly remarkable story of a man who decided to follow his dreams and succeed no matter how insurmountable those dreams may have seemed to be at times. To quote Mr. Manning, Good ol hard work and ambition will take further than your dreams could imagine I learned from my Father Eugene is the oldest of a family of eight children born of Julia and Walter Manning. All of the Manning children played a role in running the family business. Walter Manning and Sons Ltd. is a small convenience store owned and operated by Eugenes father Walter Manning. The business was a stepping stone for Eugene to develop the skills and work ethic to become the successful business man he is today. When asked how he became so strong willed, determined and hardworking, Eugene always thanks his father for giving him those traits while working in the store. Dad always said we had choices in life; we could be successful in what we do, but it was up to us to make that choice. I guess I really took it to heart. Eugene went on to say that no matter what task his father would ask him to do in the store, the request always ended with the quote do it right or dont do it at all. Eugene said he took that attitude to the creation of his business and he truly lives by the philosophy today, confident that it adds to the success of his business. It wasnt easy starting off, but giving up was a much more difficult option When Eugene graduated high school he continued to work in the family business, however he never overly enjoyed working for someone else, even though it was his dad. After much thought, he decided to dedicate his life to the building and operating of a construction company. It was the summer of 1979; Eugene was young but certain as to how he wanted to spend the rest of his life. Eugene walked into his fathers office at the back of the store and asked his father to assist him with the start -up costs of his company. As per his usual comment, Walter Manning agreed to help but with the condition that do it right or dont do it at all! And so it became a reality. With Eugenes savings and financial contribution from his dad, Eugene purchased the first pieces of equipment totaling $40,000.00. The purchase included an undersized dump truck and a loader. Eugene commented on the fact that in the beginning he often thought of giving up because contracts were not coming as he had predicted or expected. His contracts were small jobs such as clearing snow. He decided not to give up but to put his shoulder to the wheel and give it more time and to seek out more challenging contract opportunities. He decided not to give up because of what his father had told him at the beginning. Eugene said, Giving up was a much more difficult option, not only because of my fathers words but also because I knew without a doubt that this is what I wanted in life. Business was booming

J & E Enterprises began to seriously pick up business after only its second year of life.. With more lucrative snow clearing contracts, land clearing jobs, and other miscellaneous jobs that required the assistance of J7E Enterprises, business was booming. Eugene was off on the right foot and doors began

to open in the following years as his reputation for quality work began to take hold in the industry. Mr. Manning began to hire employees which further advanced his business in construction and soon J & E Enterprises became an influential player in the bidding of large contracts across the province. Mr. Manning now had the foundation set and the development of a growing, successful enterprise became a reality. I always wanted to go big with this, but never did I imagine I would ever have what I have today Since the 1980s, Mr. Manning has not only built J & E Enterprises into a greater company but has also built that reputation of being the company that comes in and gets the job done right. Mr. Walter Manning said Eugene has done great things with his business and has become very successful. What makes me proud is not the money, or the machines, but the reputation he has built as a professional, hard-working and honest individual who watches the details of what he does and how he does it. Eugene has grown his business from the undersized dump truck and loader to quite an extensive list with a lot of expensive and quality equipment including tractor trailers, floats beds for transporting large machines, excavators, full size dump trucks, rubber back backhoes and his newest purchase a mobile crane which allows him to compete for more demanding projects. Eugene has also expanded his job scene with not just snow clearing but also road construction and extremely lucrative Government maintained Small Craft Harbors projects throughout the Province. Several of these completed projects can be found in the rural parts of the Province including St. Brides, St. Josephs, Catilina, Bonavista, Branch , Harbor Breton and others. An increase in the number of employees has risen from three(3) in 1984 to 24 in 2011.This increased activity is a testament to how far this company has come that spawned from a dream and some good advice into a million dollar operation with even more room to grow. Dreams and ambition guide you through the battle but its hard work that wins the war To conclude I will leave you with Mr. Mannings answer to the question; Do you have any advice for young entrepreneurs? To this he replied follow your dreams, let your heart and ambition guide you, but most of all work hard at whatever you chose. If you can go to bed every night saying that there is no one who worked harder than you for your waking hours, then I can promise you will be successful. Dreams and ambition guide you through the battle, but its hard work that wins the war. My father said it right; do it right or dont do it at all.