CP 401: ENTREPRENEURSHIP DEVELOPMENT (11/05/2013) Significance of Entrepreneur in Economic Development; Economic, Social and psychological need for entrepreneurship;

; Characteristics, qualities and pre requisites of entrepreneur; The function of the entrepreneur in economic development of a Country; Methods and procedures to start and expand ones own business; Life cycle of new business and relationship with large enterprises; Achievement motivation; Environmental Factors affecting success of a new business; Reasons for the failure and visible problems for business. Feasibility Study Preparation of Feasibility Reports : Selection of factory location, Demand Analysis, Market potential measurement, Capital saving and project costing, Working capital requirements, profit and tax planning; Economic, Technical, Financial and Managerial Feasibility of Project. Govt. support to new enterprise; Incentives; source of Finance; Role of Govt. and Promotional agencies in entrepreneurship development. Entrepreneurship Development Programmes; Role of various institutions in developing entrepreneurship in India (A brief description only).

FM- 405: Management of Financial Services (12/06/2013) Financial Services: Meaning, Nature and Types. Leasing: Concept, Classification, Accounting, Legal and Tax Aspects of Leasing; Financial Evaluation of leasing. Factoring: Meaning, Characteristics and Types of Factoring arrangements, Factoring in India, Factoring vs. Forfeiting. Hire Purchase Finance and Consumer Credit: Conceptual FrameWork; Legal Aspects; Taxation; Accounting and Reporting; Financial Evaluation of Hire Purchase Finance, Features of Consumer Credit. Housing Finance: Introduction, NHBs Housing Finance Companies Directions, Prudential Norms, Housing Finance Schemes. Credit Rating: Meaning and Types; Benefits of Credit rating to investors and companies. Credit Rating Agencies; Objectives and Functions. Credit Cards: Concept and Significance; Types of Credit Cards, Credit Card Business in India. Book Building: Concept and Mechanism of Book Building; Significance and Benefits of Book Building. Bought Out Deals: Meaning and Nature; Mechanisms of Bought out Deals; Advantages; The Present Scenario. Securitisation: Concept, Mode, Mechanism and Beneficiaries of Securitisation; Securitisation in India. Depository system; Benefits of depository; Depository system in India. Venture Capital: Meaning, Modes of Financing. Role and Functions of Merchant Bankers.

FM- 406 : Project Management (15/06/2013) Generation and Screening of Project Idea; Capital Expenditure; Importance and Difficulties; Market Demand and Situational Analysis; Technical Analysis; Financial Analysis; Analysis of Project Risks; Firm Risk and Market Risk; Social Cost and Benefit Analysis; Multiple Projects and Constraints; Network Techniques for Project Management; Project Review and Administrative Aspects; Project Financing in India; Problem of Tiem and Cost Overrun in Pubic Sector Enterprises in India; Assessment of the Tax Burden; Environment Appraisal of Projects.

MM-401 : International Marketing (15/05/2013) International Marketing: Definitions, nature, scope and benefits; reasons and motivations underlying International Trade and International Business; basic modes for entry; process of International Marketing; Domestic Marketing versus International Marketing. International Marketing Environment, WTO Framework and International Marketing; Factors influencing International Market selection and segmentation, Selection strategies. International Marketing Planning and Control. International Marketing Mix: International product policy and planning International product mix, Branding, labeling, packaging and organization of product warranties and services. International pricing policies strategies, the process of price setting, pricing decisions, information for pricing decisions. International Advertising: International advertising strategy, elements of advertising strategy, media strategy. International Distribution Management: International Distribution Channels, International distribution policy, selecting distribution channels.

MM-402 : Industrial Marketing (20/05/2013) Nature and scope of International Marketing: Differences between Industrial Marketing and consumer marketing; understanding Industrial Markets; Organizational Customers; Classifying Industrial products; nature of demand in Industrial Markets; Industrial Buyer Behavior; Industrial Purchasing System: Industrial Marketing Research: Industrial Marketing Strategy: Strategic planning. Assessing Marketing Opportunities, segmentation of Industrial Markets, Product Positioning: Product Decision and Strategies; Industrial Services; Industrial Pricing: Price Determinants, Pricing Policies, Pricing Decisions, Formulating Channel Strategy; Logistics Management; Industrial Marketing Communication: Sales force Management, Advertising and sales promotion.

MM 403: SERVICE MARKETING (29/05/2013) The Emergence of Service Economy, Nature of Services, Difference in Goods and Services Marketing, Marketing Challenges in Service Businesses; Marketing Framework for Service Businesses; The Service Classification; Service Product Development; The Service Consumer Behaviour; Service Management Trinity; Service Vision and Service Strategy; Quality Issues and Quality Models; Managing Productivity and Differentiation in Service Organizations; Demand-supply Management; Advertising; Branding and Packaging of Services; Recovery Management; Relationship Marketing; Employee Empowerment. Customer Involvement in service. MM-404: Directing Marketing (06/06/2013) Direct Marketing: Definition, scope and importance of direct marketing; Direct Marketing Modes Tele Marketing, Catalogue Marketing Network Marketing, Data-base Marketing, Changing face of Direct Marketing. Elements of Direct Marketing: Planning a direct marketing programme; Direct Marketing and developing New business; Guidelines for effective direct marketing likely pitfalls, rules for success. Institutional Direct Marketing: Industrial Direct Marketing; Retail Direct Marketing; Dealer identified Direct marketing. Segmentation and Target Marketing; Marketing Mix for Direct Marketing; Product, price, Place and promotion strategies. Direct Marketing Operations: Planning direct marketing campaign; Communication for direct marketing; Media planning; Fulfilment and customer service receiving and processing orders, inventory and Warehousing decision, and customer service. Tools and Techniques: Role of information technology in direct marketing; developing customer data Base; cost analysis and cost control of direct marketing; Evaluation effectiveness of direct marketing. Application of Direct Marketing: Financial services marketing, Fund raising; Customer loyalty

Programmes.