William Cotterill OUGD301

Beth Owen is a fashion based photographer specialising in studio portraiture and the behind the scenes documentation of fashion based events. In the world of photography, other than a small website Beths visually recognized Identity is almost nonexistent. Throughout my final Major project I derived and produced a concept for her identity applying it to a series of different deliverables, trying to gain her recognition and build visual foundations with a range of print, to gain her business and custom. I questioned and explored and pondered on what behind the scenes actually meant, researching and concluding that it is the idea of a sneak preview, a short glimpse, a peak at something yet to be revealed. Seeing the entirety of a full object means youre viewing 100% of that given subject. Imagining a sneak preview or a glimpse as a percentage would be alike to seeing 30% or less of a subject. I started to play on revealing and restricting different characters to communicate her passion for behind the scenes photography. The branding to the left was created using the typeface Otama, I wanted a feminine serif typeface to communicate elegance and femininity. Adding swoops to the brackets of the Es and rolling the top of the O into the H brought the brand together, reducing sharpness of the characters and created a central viewing point for your eyes to focus on.
#69C9CA

#FBCECD
30%

(1/5 )

Brief 6 : Beth Owen branding and identity

#E7677E

#00AA4F

To run alongside my clients final exhibition and end of year show I decided to produce her a fold out information booklet, informing people attending the exhibition of her skills and interests within photography.

The continuation of the parallelogram concept can be seen throughout this piece of promotional print, from die cut windows revealing imagery inside, to the layout and restrictions on her images. I want the behind the scenes concept to subtly run across all of her deliverables so that the shape as a brand becomes recognized as Beth Owen.

I used a 120gsm matte bulk newspaper print to give the print durability but quality when handled by an audience. I paid close attention to stock choice and print quality in the hope

(2/5 )

Brief 6

#69C9CA

#FBCECD
30%

#E7677E

#00AA4F

I designed Beths Identity to fit within the constraints of a 30 degree parallelogram, The colour scheme for her business cards reflects her vibrant and exciting personality whilst at the same time relates to the bold strong colours she uses within her own work. I wanted to create a business card that clients and contacts want to keep, not just put to one side, the uniqueness of its shape enhances and works to this affect.

(3/5 ) Brief 6

When attending interviews and meetings with clients Beths wants to represent herself to a high standard as a photographer by acting and looking professional. First Impressions are everything, I decided to emboss Beths leather portfolio with the branding I produced, creating a leather band than runs round the entire sleave displaying her brand across an object that is intended for viewing.

Essential for interviews is a CV, within Beths portfolio I created a sleeve to contain Beths CV and organized her type in terms of hierarchy. Fluent consistent use of type and layout is something Ive focused on to try and tie all the deliverables together.

The Business card holders to the right were created by laser cutting a series of patterned circles into card. They follow my theme of hiding and revealing but simply work visually to give the business cards somewhere to sit within the portfolio without getting lost.

(4/5 )

Brief 6

Sitting besides Beths pull out promotional poster Ive designed and hand-made a look book as seen above. This is going to sit besides her exhibition for viewers to flick through and gain more information on Beth as a photographer.

The look book is 24 full pages of behind the scenes shots not being used in her final exhibition, every other page contains a paragraph about the theme behind her photography and exhibition. I kept the shape of the book the same as the business cards and parallelogram Ive attached to Beths Identity to keep the look book exciting and visually intriguing in terms of format.

The stock choice also reflects the business cards using a violet purple front cover and mint green inlay.

(5/5 ) Brief 6

William Cotterill OUGD301

Brief
Design and create the identity and artwork for the artist Sigmafly for the release of his first EP with Californian record Label n5MD recordings launching in September 2013. Design Artwork that can be used across a range of deliverables and explores the title of the E.P perspectives and the notion of ones life in perspective. The overall range of deliverables is going to be sold online aimed at fans of chilled, slow relaxing modern electronic music and is to be sold as a consistent pack.

Sigmafly is a personal friend and Ive dedicated time to listening to his music as Ive grown up, so I started this brief with passion as I felt as a designer I could really understand and relate to my subject.

The concept for the release of Sigmaflys E.P in September derivatives from the word Sigmas definition:

The capital sigma symbol, is used to indicate summation, or the Sum of the series of terms that follow.
I decided to play on this definition focusing on naturally occurring patterns in light. My client wanted me to approach this brief thinking about perspectives and ones life in motion. I photographed a series of high power laser pens over a long exposure to capture some rather unusual lense flare created by the fluctuating characteristics of the lasers. The idea being we misconceive many aspects of life and sometime the most beautiful things go unnoticed. After research into the history of the sigma symbols meaning and its where it originated from I started to experiment with Roman Numerals and characters associated with Roman Mathematics. The serif characters however didnt relate to his modern electronic genre of music and I found that using a sans serif typeface was much more appropriate. The repeating patterns and circular spirals created by the lens flare inspired me to keep this theme of repetition through Sigmaflys branding and release pack. His branding was created so that the viewer creates rules within his mind when viewing it. By starting a basic pattern taking one of the characters and repeating it on its axis, the viewer has a simply pattern he/ she can decode the structure for. I produced 3 different manipulations of Sigmaflys branding, one to be used on his single release Recurring Faces, one to be used across his CD and vinyl, and one boxed logo as seen to the right used for additional buttons. The concept for the branding works around repetition, repeating shapes and characters to show motion and to place an idea in the viewers head that there could be additional sections to the pattern added.

The vinyl sleeve below has be made to house Sigmaflys 12 release. I printed this on A1 GFsmith 160gsm white card, and used imagery created from photographing and manipulating patterns in lense flare to completely cover the sleeve. I wanted the sleeve to be as minimal as possible to allow simplicity to intrigue and ponder on the audiences mind rather than bombarding them with logos.

(1/5 ) Brief 2

Below is a complete CD I designed and produced. Consistent to the rest of Sigmaflys release I used the same textures and patterns as previous using them to span across the front and reverse of the covers.

The back cover of the CD includes credits to his producer and collaborative partners and track listing. All type has been done in Helvetica with wide kerning to separate out the characters individually, I thought this also relates to repetition and singularity.

(2/5 ) Brief 2

The inner sleeve exposes some of the artwork Ive produced working on this brief, It also includes an explanation of the Sigma character and how its used along with a track listing.

When taking to commercial print this will be printed on Gloss stock double sided rather than on matt to retain the richness of the colours.

(3/5 ) Brief 2

The posters and Flyers below have been produced as promotional material to run alongside Sigmaflys E.P launch. The flyers and posters use the same artwork as previous to remain consistent but link all the deliverables together, Information to the event such as dates, times and online links are listed.

(4/5 ) Brief 2

When Sigmaflys E.P is launched online, pre-ordering customers will receive a token and wristband in the post assigned specifically to committed customers. This token and wristband will entitle them to entry to the event. I kept them minimal and simplistic sticking to building up suspense about the event by not revealing too much information other than its date. On the day Customers will receive a text message informing them of the location of the event, run similar to a free party .

(5/5 ) Brief 2

Brief 4 : The Pyramids and their relationship with the star constellation Orion.
Produce and launch a publication with additional promotional material exploring the intricate design of Pyramids around the world and their relationship/connection to the constellations. Inform and educate your audience with rare and interesting facts about the pyramids selected to inspire our readers.

(1/5 ) Brief 4

This brief was a collaboration between me and Oliver Cassell and I really got stuck into researching our subject matter thoroughly. Egypt and Egyptology surrounding the pyramids presents so many different opinions and theories that there was so much date to collate. We defined our roles into Oliver dealing with type and Layout and me to focus on research, Illustration and Image making.

I went to three different cities to three different museums and conducted interviews trying to get as much subject matter to draw from and information to formulate opinions upon. The publication we produced is intended to be released at the museum of Leeds and contains information surrounding the Pyramids and their relationship with sacred geometry. All of the illustrations and diagrams used in the book were hand drawn and then digitally rendered, I kept the illustrations as simple as possible using straight lines and pointillism to create shadow. The Outer sleeve was created using a marble wash stock to imitate the colour and texture of the landscape surrounding the pyramids. Throughout the spine of the book is a die cut triangle, imitating the sheer angles of Pyramid Khufu. The shape sits align to our layout inside and diagrams. The bind is hand sown through 4 holes and attaches through a leather imitation stock set to sit along the spine of our book.

(2/5 ) Brief 4

The illustrations directly above were drawn by hand then digitally manipulated and the camels head either side were produced using a graphic tablet. The illustrations I produced relate to different sections of our publication including Mythology, culture weapons and tools.

(3/5 ) Brief 4

called mando

Fig 3 Fig 3 -

Alongside our publication we needed to promote the book launch and event. The tickets above were produced to imitate old Egyptian Arabic stamps, and would be distributed with our publication and flyers as seen on the right.

The tickets are printed on a 120gsm matt card and the perforated. The scarab stamp will be pressed onto the ticket at the events doors to grant entry. I created the scarab stamp to the right using 3mm plywood and the laser cutter.

(4/5 ) Brief 4

Below is the series of posters received additionally when purchasing our publication. They use a selection of the illustrations I produced for the publication working with a selection of the different sacred shapes talked about in our sacred geometry chapter. The 2 colour scheme works with light yellow and a pale blue to reflect the two main colours seen in the faded hieroglyphs of Pyramids.

(5/5 ) Brief 4

William Cotterill OUGD301 Explore the development of my clothing brand The Universes Pupils, moving away from boutique garments and clothing cuts to create a skateboarding division to be marketed online and in independent skateboard shops within the U.K. Investigate the current skateboarding scene, to establish, a range of innovative skateboarding products, to be sold alongside the brands other range. Design a skateboarding event around these products to celebrate their release.

NORTHERN SKATEBOARDS

(1/3 ) Brief 1

I wanted to keep the branding very minimal and legible but at the same time imitate sign writing. I used gill sans with thick strokes and a drop shadow to create a vintage sign tone of voice.

NORTHERN SKATEBOARDS

MMX

III

MMX

III

NORTHERN SKATEBOARDS

NORTHERN SKATEBOARDS

ESTABLISHED
2013

ESTABLISHED
2013

After researching northern skateboarding culture and its associated groups I began to notice a big difference between northern and southern skateboarders. Northern skateboarding, is gritty, its about drinking cans, going out even if its raining and being part of a team committed to their hobby. Leeds has a thriving skateboarding scene born out of shops alike to Welcome, Chimp and Hip who focus on building strong client connections and a brotherhood of skateboarders. I sketched and developed a pigeon as the face of The Universes Pupils to represent gritty Northern skateboarding, Pigeons are rats with wings, as an emblem I thought this was really appropriate. The application of the design to the skateboard would be completed using clear vinyl, this is a process Ive experimented with throughout the brief but comes at a price, for the end of year show I intend on taking these designs to print. The skateboards above would be distributed as prizes for the best skater at my proposed event, This would help to promote recognition for the clothing brand The Universes Pupils. Imitating the crests of Northern ales and beers I crested an oval crest for my design to sit within, I thought this would also tie in with my concept for the way I wanted to depict Northern skateboarding.

(2/3 ) Brief 1

MMX III

MMX III

K R PA E D M Y A J H E T SKA 3
/201 6 0 / m 31 11p m 11a

HYDE PARK SKATE JAM

MMX III

HYDE PARK SKATE JAM

The posters above have been produced to help promote and gain recognition of my proposed event, these would be distributed and wheat pasted around billboards in Leeds.

(3/5 ) Brief 1