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4.1 Data Analysis and Inter Pretation: Table Showing The Age Group of Respondents

The document contains 17 tables and corresponding graphs summarizing data from a survey related to customers of Cafe Coffee Day. Key findings include: - The majority of respondents were between the ages of 21-30, male, salaried employees with an annual income less than Rs. 2 lakhs. - Most respondents visited Cafe Coffee Day and spent 1-2 hours there once a week, alone or with 1 other person, spending Rs. 200-500. - Ambience and service were the main attractions for customers, and most were satisfied with their experience at Cafe Coffee Day.

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Shihab Pvr
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72 views

4.1 Data Analysis and Inter Pretation: Table Showing The Age Group of Respondents

The document contains 17 tables and corresponding graphs summarizing data from a survey related to customers of Cafe Coffee Day. Key findings include: - The majority of respondents were between the ages of 21-30, male, salaried employees with an annual income less than Rs. 2 lakhs. - Most respondents visited Cafe Coffee Day and spent 1-2 hours there once a week, alone or with 1 other person, spending Rs. 200-500. - Ambience and service were the main attractions for customers, and most were satisfied with their experience at Cafe Coffee Day.

Uploaded by

Shihab Pvr
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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4.

1 DATA ANALYSIS AND INTER PRETATION


Table 1 Table Showing The Age group Of Respondents:

Age Group

NO OF RESPONDEN TS
16 44 22 12 6 0 100

PERCENTAGE

15-20 21-25 25-30 31-40 40-50 50&Above Total

16% 44% 22% 12% 6% 0 100%

Source: Primary data

Table Showing The Age group Of Respondents:


Analysis:

Graph 1

Graph Showing The The Age group Of Respondents:

Inference:

Table 2 Table showing the Gender of the respondents:

GENDER

NO OF RESPONDE NTS
62 38 100

PERCENTAGE

MALE FEMALE Total

62% 38% 100%

Source: Primary data Table showing the Gender of the respondents:


Analysis:

Graph - 2 Graph showing the Gender of the respondents:

Inference:

Table 3 Table showing the Occupations of the respondents:


OCCUPATION

NO OF RESPONDENTS
SALARIED SELF EMPLOYED HOUSE WIFE STUDENT RETIRED OTHERS Total 29 8 9 47 4 3 100

PERCENTAGE
29% 8% 9% 47% 4% 3% 100%

Source: Primary data

Table showing the Occupations of the respondents:


Analysis

Graph 3

Graph showing the Occupations of the respondents:

Inference:.

Table 4 Table showing the Annual Income of the respondents


ANNUAL INCOME (IN LAKHS)

NO OF RESPONDENT S
49 12 12 27 100

PERCENTAGE

<2 2 - 2.5 2.5 - 3 3 & ABOVE Total

49% 12% 12% 27% 100%

Source: Primary data

Table showing the Annual Income of the respondents


Analysis:

Graph 4 Graph showing the Annual Income of the respondents

Inference:

Table 5

Table showing the list of coffee shops usually visited by the respondents
COFFEE SHOPS

NO OF RESPONDENTS

PERCENTAGE

CAF COFFEE DAY

65

65%

BARISTA OTHERS Total

12 23 100

12% 23% 100%

Source: Primary data

Table showing the list of coffee shops usually visited by the respondents
Analysis:

Graph 5 Graph showing the list of coffee shops usually visited by the respondents:

Inference:

10

Table 6 Table showing frequency of Visit of respondents:


FREQUENCY OF VISIT

NO OF RESPONDENTS
18 52

PERCENTAGE

EVERY DAY ONCE IN A WEEK ONCE IN A MONTH TWICE IN A MONTH Total

18% 52%

12

12%

18

18%

100

100%

Source: Primary data

Table showing frequency of Visit of respondents:


Analysis:

11

Graph 6 Graph showing the frequency of Visit of respondents:

Inference:

12

Table 7 Table showing the spending pattern of respondents:

SPENDING PATTERN
<200 200 - 500 500 - 1000 1000 & ABOVE Total

NO OF RESPONDENTS

PERCENTAGE

18 68 12 2 100

18% 68% 12% 2% 100%

Source: Primary data

Table showing the spending pattern of respondents:


Analysis:

13

Graph 7 Graph showing the spending pattern of respondents:

Inference:

Table 8

14

Table showing the Time spent by respondents in caf coffee day:

TIME
<1 HR 1HR-2HR 2HR-3HR 3& Above Total

NO OF RESPONDEN TS
21 52 21 6 100

PERCENTAGE

21% 52% 21% 6% 100%

Source: Primary data

Table showing the Time spent by respondents in caf coffee day:


Analysis:

15

Graph 8 Graph showing Time spent by respondents in caf coffee day:

Inference:

16

Table 9 Table showing the type of visits of respondents:


TYPE OF VISIT

NO OF RESPONDENTS
ALONE WITH ONE PERSON 2-3 PEOPLE MORE THAN 3 Total 9 58

PERCENTAGE

9% 58%

22 11 100

22% 11% 100%

Source: Primary data

Table showing the type of visits of respondents:


Analyze:

17

Graph 9

Graph showing the type of visits of respondents::

Inference:

18

Table 10

Table showing the influence of CCDs advertisements on consumers Perception toward CCD:
ADVERTISEMEN T STRATEGY

NO OF RESPONDENT S
54 PICTURISATION

PERCENTAGE

54%

EXECUTION INFORMATION OTHERS Total

22 18 6 100

22% 18% 6% 100%

Source: Primary data

Table showing the influence of CCDs advertisements on consumers Perception toward CCD:

Analysis:

19

Graph 10 Graph showing the influence of CCDs advertisements on consumers Perception toward CCD:

Inference:

20

Table 11 Table showing the response of respondents towards major attraction of caf coffee day:
MAIN ATTRACTION

NO OF RESPONDENTS
26 32 18 24 100

PERCENTAGE

QUALITY AMBIENCE SERVICE BRAND VALUE Total

26% 32% 18% 24% 100%

Source: Primary data

Table showing the response of respondents towards major attraction of caf coffee day:

Analysis:

21

Graph 11 Graph showing the response of respondents towards major attraction of caf coffee day:

Inference:

22

Table 12 Table showing the respondents response towards the brand influence of CCD:
BRAND INFLUENCE

NO OF RESPONDENTS
78 22 100

PERCENTAGE

YES NO Total

78% 22% 100%

Source: Primary data

Table showing the respondents response towards the brand influence of CCD: Analysis:

23

Graph 12 Graph showing the respondents response towards the brand influence of CCD:

Inference:

24

Table 13 Table showing the respondents response towards Price level of Caf coffee day
PRICE LEVEL

NO OF RESPONDENTS

PERCENTAGE

CHEAPER REASONABLE COSTLY Total

18 68 14 100

18% 68% 14% 100%

Source: Primary data

Table showing the respondents response towards Price level of Caf coffee day Analysis

25

Graph 13 Graph showing the respondents response towards Price level of Caf coffee day

Inference:

26

Table 14 Table showing the Changes suggested by the respondents by respondents:


CHANGES SUGGESTED

NO OF RESPONDENTS
18 6 54 22 100

PERCENTAGE
18% 6% 54% 22% 100%

BETTER SERVICE IMPROVED QUALITY MORE QUANTITY ALL OF THE ABOVE Total

Source: Primary data

Table showing the Changes suggested by the respondents by respondents: Analysis:

Graph 14

27

Graph showing the Changes suggested by the respondents by respondents:

Inference:

Table 15

28

Table showing the respondents response towards the brand associations of caf coffee day:
INFORMATIO N OF OTHER BRANDS

NO OF RESPONDEN TS
79 21 100

PERCENTAGE

YES NO Total

79% 21% 100%

Source: Primary data

Table showing the respondents response towards the brand associations of caf coffee day: Analysis:

Graph 15

29

Graph showing the respondents response towards the brand associations of caf coffee day:

Inference:

30

Table 16 Table showing the satisfaction level of respondents towards caf coffee day:
SATISFACTION LEVEL

NO OF RESPONDENTS
58

PERCENTAGE

HIGHLY SATISFIED SATISFIED NEUTRAL DISSATISFIED Total

58%

36 6 0 100

36% 6% 0 100%

Source: Primary data

Table showing the satisfaction level of respondents towards caf coffee day: Analysis:

Graph 16

31

Graph showing the satisfaction level of respondents towards caf coffee day

Inference:

Table 17

32

Table showing the respondents response towards factors to choose CCD:


FACTOR TO CHOOSE CCD

NO OF RESPONDENTS
29

PERCENTAGE
29%

ADVERTISEMENT

RFERENCE OF FRIENDS OWN DECISION PRICE AND BRAND Total

32 18 21 100

32% 18% 21% 100%

Source: Primary data

Table showing the respondents response towards factors to choose CCD: Analysis:

33

Graph 17 Graph showing the respondents response towards factors to choose CCD:

Inference:

34

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