Strategies of E-commerce in e-companies

Strategies of E-commerce in E-companies

Abstract
This case study consists of different strategies of electronic commerce in electronic business and electronic companies on the performance of the organization. Electronic commerce has direct relationship with the internet so that the organization or electronic companies can take help to enhance the capabilities and maximize the profitability position of the organization. In this case we have electronic commerce innovation model. Innovation in electronic commerce changes the focus on development in different application. Electronic companies directly affect by the innovation system of electronic commerce and telecommunication technologies. In this case study we also discussed about the layers of electronic business. We also analyze the roll of knowledge management of electronic commerce in electronic business. Key words: innovation in electronic commerce, benefits of electronic commerce in electronic companies, knowledge management.

Introduction
E-Commerce is stands for Electronic commerce. E-Commerce can be defined as the sharing of business information maintaining the business relationship and conducting business transactions by means of telecommunication networks. Therefore e-commerce basically is the relationship between different type of networks which share and maintain the information among business. Ecommerce can also be defined as the use of global internet for purchase and for sale of goods and services including service and supports after the sale. Another definition of E-Commerce is the delivery of information products and services or payments via telephone lines, computer networks or any other means[1].

Relationship between internet and e-commerce:

As the prices are going down of computerization have great influence on hardware technology and internet technology for the purpose of e-commerce. Different e-commerce services such as online banking shopping explain a prominent part of services offered on the internet. If the users

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Strategies of E-commerce in e-companies wants to interact with the services of e-commerce so by the request or a particular sequence users can get the services. We can take an example of online shopping. There is an e-commerce website in which we have different requests for product and also have information about all the services that e-commerce will provide.

The advantages and impact of E-commerce in business:

Electronic commerce can increase the business by showing the efficiency in transaction by electronically procedure through computer there are different advantage of electronic commerce for the business. Electronic commerce has ability to maximize the profit as well as reduce the cost. Electronic commerce can earn income and revenue from different types of advertisement. Electronic commerce having different types of realistic business plans and features. . This Electronics Commerce offers some interesting benefits for their consumers. Information technology offers some list or categories for the facility for the customer to online shopping. The customer can check the list and can ordered which they wants to purchase. Electronics commerce contains different types of functions like collect payment, privacy, credit card number which helps us in transaction. Electronic commerce also offers a service P2P payment. P2p stands for person to person payments. In this service we have no need of credit card. We just log in to our account and enter the recipients address and select the payment amount. The receipt receive the e-mail of your payment and transfer the money from your account and sending to some one else. Services perform on computer by electronically procedure.[2]

Classification of e commerce activities:

E-commerce activities can be classified by business point of view in to four types. (I) B2C (Business to consumer) e-commerce. (ii) C2C (Consumer to consumer) model. (iii) B2B (Business to business) e-commerce. (iv) B2G (Business to Government) e-commerce.

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Strategies of E-commerce in e-companies (1) In B2C e-commerce if any organization has business of different types of products or goods and services provides directly to customer then thing strategy is called. Business to consumer electronic commerce. (2) C2C Model. In consumer to consumer Electronic consumer can transact directly with consumer through Auction. (3) In B2B e-commerce involves that an enterprise buying or selling any product or goods and services from another enterprise. (4) In B2G Electronic commerce is purpose to help the business sell their goods and service to Government.[3]

Type of E-commerce:
E-commerce also has different types like physical products, digital products and services. These types can enhance our business activity to maximize the profit. In physical product we have many things like cars, furniture, shoes and other things available on sites of the electronic commerce to transact. These products can also be transfer to the customers by parcel service and post office service. Another type of electronic commerce is digital products. Digital products have different type of informative things like data base news, music, video and all that things who depends upon the knowledge based things. All the features are easily converted from web into bits forms. In this form there is no transaction cost for the customers and customers easily can get their desired products immediately after finishing their orders. Electronic commerce can also help us in the form of services. This service called as peddle form. In this form of service electronic commerce provide us different types of services like arranging the trips, and medical consultation, and improvement in the system of education The innovation in electronic commerce has create many challenges in the technical, organization and commercial application. Developments in the information system and telecommunication technology have changed the orientation of electronic commerce including web based commerce and Mobile commerce. E-commerce is become innovative through the process of internet which is very important for the business.

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Strategies of E-commerce in e-companies

The electronic commerce innovation model:

There is a different between electronic commerce innovation and business model can be define as the activity that takes the input from technological characteristic and change them into economic output. The business model of electronic commerce contains three terminologies (i) Technological infrastructure (ii) Services provided (iii) and contents (4). Technological infrastructure contains a network between different types of devices and different types application plant form. Contents contain the procedure of distribution and packaging. Services contain the process and procedure to facilitate the customer for their service. The service can also be the decision making services. Therefore E-commerce is the complete process and procedure in which we can in which share and maintain the information and relationship between different types business and networks. Ecommerce also helps in business transactions in the way of telecommunication. We can also delivered and receive the information of payments of purchase and sales of the product through telephone lines and other networks. As the capacity and performance of global internet and enhance the growth of networking technologies e-commerce is becomes the great application of networks.[4]

Impacts on stakeholder co-opetitor:

As the companies search the great innovation and technologies on the web their competitive advantage increases their methodology of relationship. In stakeholders co-opetitors we have providers, customers and complementers. These are all busy to enhance their activities for the purpose of business and maintaining the relationship and collaboration. So it is necessary that if innovation impacts on electronic commerce then information technology can also affect those companies who working under the e-commerce technologies providers have enough capabilities to identify the radical change highlight the gap between the new markets in new technologies. Providers have to implement the strategies and technologies for the profitable business of the company. The good relationship with customer is also an important part of competitive advantage. If the firm or organization use the new technologies and innovative thought for enhance the capability or profitability then the firm gets the attraction of the customer to the electronic commerce.

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Strategies of E-commerce in e-companies Companies complementers observe the difficulty in wireless technology, problem with relationship and collaboration and access to the surrounding resources. Compliments have ability to maintain the weakness and develop the effectiveness in the investment of firm or company so the innovation create some space in competitive advantage so information technology is duty to complementer to develop some collaboration with customers. If electronic with innovative period of time its function can be obsolete and the company has bad effect on the performance.

Major critical success factors in B2C:

There are six major critical success factors to recognize from B2C case. Companies in Electronic business have succeed to concentrate on the development strategies in e-business information, improvement in technology, customer satisfaction and the abilities of company to handle the situations of operation. Let me take an example of a company A. This company describes the development in B2C and adopts the procedure of incremental process. Another strategy that we adapt to B2C solution is research method. The companies conducting the research for the benefits of the company and enhance their efficiency and effectiveness. The third major factor for success in B2C adoption is trust and relationship between electronic companies and customers we can build the trust of the customer and create the good relationship with the customer by providing and transferring the product and services immediately online. These things resulted in the reputation of the company.[5] After analyze the three situations the companies measuring its performance. The companies measure its performance through different strategies and decision making process for the B2C adoption, and also measure the response that give the companies to their customer and customer needs. The companies which have successful online system try to get the attraction of the customer and conducting the survey to highlight the customer need and offer to them a websites to communicate and providing them some extra tools to transact.

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Strategies of E-commerce in e-companies It is very important factor in B2C adoption in this factor monitors the competitors activity and set their strategies according to the performance of the competitors. Electronic commerce can also effect on electronic business adoption. By electronic commerce any organization has different benefits for its electronic business. The successful strategies of electronic business tend to make a creative relationship between the organization and its technologies that helps them in managing the information, and an effective communication channels and good integration of the suppliers and wholesaler of the organization or company. So electronic business can be defines as Utilization of network and near time interaction to accomplish some combination of six cone business goods, empowerment of customer, enhancement of trade, increased business agility extension of enterprises in a virtual manner, evolution and invention of product and services and the development of new markets and audiences.[6] The electronic business is well managed in their initiatives some time information technology can be failure in their strategies.Many businesses fact difficulties and problems that creates the ambiguous view of business and become the cause of lack of technological development. Therefore, if the companies are not efficient in their initiative the performance of the organization can be bad, there are different issues that directly effect on the performance of the organization can be (i) (ii) (iii) (iv) (v) If the customer utilizing the low electronic business. Political uncertainty and financial crises. Small size of target market. Having no time to start the new and different types of projects. And can not control cost of development in technology.

There the organization should careful about their initiatives because information technology directly affect on the performance of the organization. Internet technology is having a effect on the global trade of services electronic business depends upon the electronic commerce because of the great activities and facilities provide us by electronically changes. Electronization by internet or electronic consumer has great impact on the progress of the organization. It brought the most cost effective process. The revolution in telecommunication technology brings the primary change in electronic business we can rechanneled our organization as compare to our competitors. The procedure of rechanneling the system provides us electronization in electronic

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Strategies of E-commerce in e-companies commerce.If the organization wants to rechanneled their distribution or other for the performance of the organization.

Electronic commerce implementation:

Different organization implements the E-commerce strategies for the benefit of the organization. The very first advantage of implementation of electronic commerce in organization is reducing the internal and external communication cost. By implement the strategies of electronic commerce the company enhance their profits as compare to the current business and new business, another benefit that the organization can get from electronic commerce is the tangible advantage like reduces the different cost and smooth business practice. Finally the benefit that have direct effect on intangible advantage like strengthen the relationship between the customer and also increase the competitive advantage of and position of the organization.[7] Different organization considered the electronic commerce as strategic or non-strategic business. We analyze that four organizations out of six organizations considered that e-commerce as strategic because electronic commerce can help them in different ways and share with them different types of solution which they face in their organization. We also analyze that two organizations out of six organizations considered the electronic commerce as non strategic. Their organizational structure perhaps same with the other organization but they have no need to reduce its cost and other different strategies to get the benefit of the electronic commerce. Therefore this type of organization considered electronic commerce as non strategic.

Electronic business firm layer:

We can categories the electronic business in the layers. These layers have four part this search conducted by university of Texas and Cisco system[8]. Therefore if we take electronic business as the layers so we have four layer starts with infrastructure layer. This layer contains different types of infrastructure that provide the physical infrastructure of electronic commerce and also can add the manufacturer provide the goods throughout internet services.

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Strategies of E-commerce in e-companies The second layer of electronic business is the application layer. In this layer we operate the software application, consult and training the different type of services which makes flexible instrument for the organization. The third layer of electronic business is the intermediary layer. In this layer the third party play an important part for the transaction of the organization. The third party can perform different task especially build the relationship between two parties. The fourth and last layer of electronic business is the consumer layer. This layer creates relationship between buyer and seller.

Knowledge management of electronic commerce in e-business:

Knowledge management of electronic commerce using the different type of technologies like development in different type of components, process and architectures, this realize that if technology application can cause the real critical factors of knowledge management can be ignored if all these managers do not follow the strategic approach. Electronic commerce can also provide us the messaging service that helps us in long time transaction. We can take an example of any customer need to provide the call back services then the messaging services system of electronic commerce can provide us the different types of strategies to transact with the company. In this modern and technological world the companies are expanding the electronic commerce system in their structure of their organization. Find the abilities to maintain the relationship and attraction with their channel members like distributers, suppliers, wholesalers and partners and customer. Therefore, if the companies use the electronic commerce system on the primary basis which is helpful for collaboration between purchasing operation and suppliers logistics transportation providers. Therefore it is very necessary to maintain the knowledge and information of the new things and modern development for the success of the organization. Knowledge management can be defines as the information technology is collection of process in which guide proper utilization of knowledge and information . If any company has integrated their knowledge management system into the activities of electronic commerce the firm can lost the continuity in whole supply chain. The companies can increase their communication, collaboration between the two organizations. In many companies knowledge management begins their activities with the implementation of different strategies of

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Strategies of E-commerce in e-companies telecommunication technologies. Therefore knowledge management has to maintain their activities for the purpose of the firm[9] Knowledge management has become the basic need of the system of the organization. Organization needs to encourage the employs to re-use the knowledge management for the better condition of the organization. Knowledge management process helps the employees to make the right decision and also help them in problem solving procedure. Which resulting in the low operation cost Basically the business need to proper understand the knowledge management system and its integration which have the great effect on the customer behavior and initiative of the organization therefore knowledge management is the most important part of the success of the organization. If any organization has no command on it could bear the loss. Therefore, if any organization have knowledge management that is beneficial for the success and good performance for the organization. Therefore knowledge management and electronic commerce depend upon each other. Another concept of electronic commerce is the internet commerce. We have different benefits of internet commerce. First we can define, internet commerce as internet commerce is based on the benefits that gains on individual basis, experiences, and expertise but their benefits can get only if the regular companies are cashing out their sales, profits, costs, and transactions. We analyze that the small organizations and firms cannot gain short term benefits of the internet commerce. If the small firms or organizations in small businesses want to get to maximize their profits, they have to finance in short term benefits because internet commerce offers the benefits on individual basis. So every member of organization should take keen interest on the performance of the organization so therefore internet commerce is most important for the performance of the organizations. All the organization or firm believes that the medium is very important for the communication. The members can electronic mail or fax through internet commerce if the medium is working in efficient manners then it is directly effect on the performance of the organization. Many utilizing firms the electronic mail services and approach because it quick service reply. That will helpful

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Strategies of E-commerce in e-companies for the performance of the organization. Electronic mail also helps the performance of the retailer and other channel members. By the electronic mail service they can connect with each other every time and also help them in different types of problem. The organization also use different other medium to communicate like fax or other medium. If the organization use these medium also in efficient manners so these medium can also affect the performance of the organization. But different organization use properly electronic mail service. Because it is most helpful for the performance of the organization [10]

Conclusion
We can conclude by this case study that the E-commerce is the more important strategy for the performance of the organization. Development in E-commerce strategies has also change the progress of the companies. We can apply different types of function on electronic commerce that will helpful for us and our business. Therefore, E-commerce has great impact on the life of the business in this modern world. In this modern world E-commerce is the most important thing for the business. Every organization should take interest in the different strategies of electronic commerce for existence in the race of the modern companies

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Strategies of E-commerce in e-companies

References:
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