SUMMER TRANING REPORT ON SALES AND PROMOTION OF TATA VENTURE AT S R M TATA MOTORS

Submitted for Partial Fulfillment of the Degree of Award of Master Of Business administration of GBTU GUIDENCE BY
PALLAVI GOEL (Lecturer)

SUBMITTED BY
MOHAMMAD SAAD

M.B.A- III Semi Ro1l No 1112370011 (2011-2012)

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SAROJ INSTITUTE OF TECHNOLOGY AND MANAGEMENT LUCKNOW

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College certificate

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DECLARAT ION

The summer project on SALES ANALYSIS OF TATA VENTURE- BADE DILWALA is the original work done by me. This project is the property of the institute and the use of this report without prior permission of the institute will be considered illegal and actionable.

Date:Mohammad Saad Ansari

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ACKNOWLEDGEMENT
It is a great pleasure to have this opportunity for the preparation of this project. I have highly obliged by management department of Saroj Institute of

Technology & Management for giving the opportunity of this dissertation.

I am heartly grateful Mrs. Shilpi Adhikari (HOD) and Mrs. Pallavi Goel. He has always been an invaluable source of inspiration, hard work, sincerity and dedication.

I wish to acknowledge my thanks to Mr. Piyush Agarwal (C.O.O), Mr. Y.N Shukla (G.M.), & thanks to our guide Mr. Shaseem sharma (team leader) for Co-operation and efforts in the preparation of this project.

Last but not least, I am also very much thankful to my parents for their continuous encouragement and moral support during this project and other people who helped in preparing this project knowingly and unknowingly.

Date:-

Mohammad Saad Ansari 5

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Place:- SRM MOTORS Pvt. Ltd. {Lucknow}

PREFACE
The MBA programmed is well-structured and integrated course of business studies. The main objective of practical training at this level to develop skill in student by supplement to the theoretical study of business management in general . Industrial training helps to gain real life knowledge about the industrial environment and business practices. This programmed provides student with a fundamental knowledge of business and organizational functions and activities , as well as an exposure to strategic thinking of management .

Summer Training is an integral part that each and every student has to undergo the training for 6 week in a company and then prepare a project report on the same after the completion of training.

The Summer Training has given a chance to try and apply the academic knowledge into the Business Environment and gain insight of Corporate Culture. During the whole training session I got a great experience and came to know about the management practices in real that how it differs from those of theoretical
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knowledge and practically in real life. Besides, this one needs to have practical knowledge, which would help an individual in his / her carrier activities and it is true that Experience is the best teacher

OBJECTIVE OF STUDY

The

main objective of my research report study as follows:-

To promote and to make awareness about TATA VENTURE among customer.

To prepare questionnaire and data sheet of customers detailed information .

To analyze customer view . To understand the requirements. Providing correct information and making understand about the product .

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IMPORTANCE OF STUDY

This project is very fruitful for TATA MOTORS to understand the picture of TATA VENTURE. This project is very useful for researcher of automobile industry. This project shows market condition of automobile industry. This project shows the total sale of different automobile industry from Jan July 2012. This project also contain detailed information of customer view point .

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TABEL OF CONTENT Title

COVERPAGE. 1 COMPANY CERTIFICATE. 2 COLLAGE CERTIFICATE. DECLARATION 4 ACKNOWLEDGEMENT. 5 PREFACE 6 OBJECTIVE.. 8 TABLE OF CONTANT
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79-10
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COMPANY PROFILE. 92 RESEARCH METHODOLOGY QUESTIONAIRE 100 DATA ANALYSIS.. 106 LIMITATION CONCLUSION RECOMONDATION.. FINDING.. SUGGESTION. BIBLIOGRAPHY ANNEXTURE...

1193-97 98101107 108 109 110 111 112 113

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BRIEF HISTORY OF TATA GROUP

Tata Group is one of India's largest and most respected business groups. Tata Group's name is synonymous with India's industrialization. The Group gave India her first steel plant, hydro-electric plant, inorganic chemistry plant and created a reservoir of scientific and technological manpower for the country. Its Trusts Tata Roll.no.1112370011Saroj Institute of Technology & Management 13

Group Tata Group is one of India's largest and most respected business groups. Tata Group's name is synonymous with India's industrialization. The Group gave India her first steel plant, hydro-electric plant, inorganic chemistry plant and created a reservoir of scientific and technological manpower for the country. Its Trusts have instituted the Tata Institute of Social Sciences in 1936; India's first cancer hospital, the Tata Memorial in 1941, and in 1945, the Tata Institute of Fundamental Research, which became the cradle of India's Atomic energy program. Today, Tata Group comprises 96 operating companies in seven business sectors: information systems and communications; engineering; materials; services; energy; consumer products; and chemicals. The Group has operations in more than 54 countries across six continents, and its companies export products and services to 120 nations.

Jamsetji Nusserwanji Tata laid the foundations of Tata Group when he started a private trading firm in 1868. In 1874, he set up the Central India Spinning Weaving and Manufacturing Company Limited and thus marked the Group's entry into textiles. In 1887, Jamsetji Tata formed a partnership firm, Tata & Sons, with his elder son Sir Dorabji Tata and his cousin Ratanji Dadabhoy Tata. His younger son
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Sir Ratan Tata joined the firm in 1896. In 1902, the Indian Hotels Company was incorporated to set up the Taj Mahal Palace and Tower, India's first luxury hotel, which opened in 1903. The Tata Iron and Steel Company (now known as Tata Steel) was established to set up India's first iron and steel plant in Jamshedpur. The plant started production in 1912. In 1910, Tata Hydro-Electric Power Supply Company, (now Tata Power) was set up. In 1917, Tata Oil Mills Company was established to make soaps, , detergents and cooking oils. In 1932, Tatas entered aviation sector with the establishment of Tata Airlines.

In 1939, Tata Chemicals, presently, the largest producer of soda ash in India, was established. In 1945, Tata Engineering and Locomotive Company (renamed Tata Motors in 2003) was established to manufacture locomotive and engineering products. In 1954, India's major marketing, engineering and manufacturing organization, Voltas, was established. In 1962, Tata Finlay (now Tata Tea), one of the largest tea producers, was established. In 1968, Tata Consultancy Services (TCS), India's first software services company, was established as a division of Tata Sons. In 1970, Tata McGraw-Hill Publishing Company was created to publish educational and technical books. In 1984, Titan Industries, a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO), was set up to manufacture watches. In 1996, Tata Teleservices (TTSL) was established to lead the Group's foray into the telecom sector. In 1998, Tata Indica, India's first indigenously designed and manufactured car, was launched by Tata
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Motors. In 2000, Tata Tea acquired the Tetley Group, UK. This was the first major acquisition of an international brand by an Indian business group. In 2001, Tata entered into insurance business in joint venture with Tata AIG. In 2007, Tata Steel acquired Corus the fifth largest steel company in the world.

The two Promoter companies of Tata Group are: Tata Sons and Tata Industries. Tata Sons is the promoter of all key companies of the Tata Group and holds the bulk of shareholding in these companies. Tata Sons is the owner of the Tata name and the Tata trademark, which are registered in India and several other countries. Tata Industries was set up by Tata Sons in 1945 as a managing agency for businesses it promoted. Tata Industries' mandate was recast, in the early 1980s, to promote the Group's entry into new and high-tech areas.

The rest of the Tata companies spread over seven sectors in which Tata Group operates are:

1. Engineering
Automotive:

Tata Auto Comp Systems. Subsidiaries / associates / joint ventures: Automotive Composite Systems

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International, Automotive Stampings and Assemblies, Knorr Bremse Systems for Commercial Vehicles, TACO Engineering, TACO Faurecia Design Centre, TACO Hendrickson Suspension Systems, TACO Interiors and Plastics Division, TacoKunststofftechnik, TACO MobiApps Telematics, TACO Supply Chain Management, TACO Tooling, TACO Visteon Engineering Center, Tata Ficosa Automotive Systems, Tata Johnson Controls Automotive, Tata Toyo Radiator, Tata Yazaki AutoComp, TC Springs, Technical Stampings Automotive .

Tata Motors Subsidiaries / associates / joint ventures: Concorde Motors, HV Axels, HV Transmissions, Nita Company, TAL Manufacturing Solutions, Tata Cummins, Tata Daewoo Commercial Vehicles Company, Tata.

Engineering Services, Tata Precision Industries, Tata Technologies, Telco Construction Equipment Company.

Engineering Services

Tata Projects TCE Consulting Engineers .

Voltas Engineering Products

TAL Manufacturing Solutions Telco Construction Equipment Company

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2. Metals

Tata Steel
Subsidiaries / associates / joint ventures: Hooghly Met Coke and Power Company, Jamshedpur Injection Powder (Jamipol), Lanka Special Steel, mjunction services, NatSteel, Sila Eastern Company, Tata Metaliks, Tata Pigments, Tata Ryerson, Tata Sponge Iron, Tata Refractories, Tayo Rolls, The Indian Steel and Wire Products, The Tinplate Company of India, TM International Logistics, Wires Division.

3.Energy (a) Power

Tata BP Solar India Tata Power Subsidiaries / associates / joint ventures: Tata Ceramics, Tata Power Trading, North Delhi Power Limited

(b) Oil & Gas

Tata Petrodyne

4. Chemicals

Rallis India Tata Chemicals Tata Pigments

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5. Hotels and Realty

Indian Hotels (Taj group) Subsidiaries / associates / joint ventures: Taj Air , Roots Corporation (Ginger Hotels)

THDC

Financial Services

Tata AIG General Insurance Tata AIG Life Insurance Tata Asset Management Tata Financial Services Tata Investment Corporation

Other Services

Tata Quality Management Services Tata Services Tata Strategic Management Group

6. Consumer Products

Infiniti Retail

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Tata Tea Subsidiaries / associates / joint ventures: Tetley Group, Tata Coffee, Tata Tetley, Tata Tea Inc

Tata Ceramics Tata McGraw Hill Publishing Company Titan Industries Trent

7.Information Systems

Nelito Systems Tata Consultancy Services Subsidiaries / associates / joint ventures: APONLINE, Airline Financial Support Services, Aviation Software Development Consultancy, CMC, CMC Americas Inc,

Conscripti, HOTV, Tata America International Corporation, WTI Advanced Technology

Tata Elxsi SerWizSol Tata Interactive Systems Tata Technologies

Communications

Tata Sky 20

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Tata Teleservices Subsidiaries / associates / joint ventures: Tata Teleservices (Maharashtra), Tata Internet Services

VSNL Tatanet

Industrial Automation

Nelco Subsidiaries / associates / joint ventures: Tatanet

ABOUT

TATA

MOTORS
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TATA

MOTORS

HISTORY

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Tata Motors Limited is Indias largest automobile company, with consolidated revenues of Rs.1,23,133 crores (USD 27 billion) in 201011. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The Company is the world's fourth largest truck manufacturer, and the world's third largest bus manufacturer. The Company's over 25,000 employees are guided by the vision to be "best in the manner in which we operate, best in the products we deliver, and best in our value system and ethics." Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of India. Over 5.9 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The Company's manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune

(Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand), Sanand (Gujarat) and Dharwad (Karnataka). Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat power trains. The Company's dealership, sales, services and spare parts network comprises over 3500 touch

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points; Tata Motors also distributes and markets Fiat branded cars in India. Tata Motors, the first Company from India's engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand Tata Motors, the first Company from India's engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain. Tata Motors is also expanding its international footprint, established through exports since 1961. The Company's commercial and passenger vehicles are already being marketed in several countries in Europe, Africa, the Middle East, South East Asia, South Asia and South America. It has franchisee/joint venture assembly operations in Kenya, Bangladesh, Ukraine, Russia, Senegal and South Africa. The foundation of the Company's growth over the last 50 years is a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer-desired offerings through leading edge R&D. With over 4,500 engineers and scientists, the Roll.no.1112370011Saroj Institute of Technology & Management 24

Company's Engineering Research Centre, established in 1966, has enabled pioneering technologies and products. The Company today has R&D centre in Pune, Jamshedpur, Lucknow, Dharwad in India, and in South Korea, Spain, and the UK. It was Tata Motors, which developed the first indigenously developed Light Commercial Vehicle, India's first Sports Utility Vehicle and, in 1998, the Tata Indica, India's first fully indigenous passenger car. Within two years of launch, Tata Indica became India's largest selling car in its segment. In 2005, Tata Motors created a new segment by launching the Tata Ace, India's first indigenously developed mini-truck. In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, which India and the world have been looking forward to. The Tata Nano has been subsequently launched, as planned, in India in March 2009. A development, which signifies a first for the global automobile industry, the Nano brings the comfort and safety of a car within the reach of thousands of families. The standard version has been priced at Rs.100,000 (excluding VAT and transportation cost). Designed with a family in mind, it has a roomy passenger compartment with generous leg space and head room. It can comfortably seat four persons. Its mono-volume design will set a new benchmark among small cars. Its safety performance exceeds regulatory requirements in Roll.no.1112370011Saroj Institute of Technology & Management 25

India. Its tailpipe emission performance too exceeds regulatory requirements. In terms of overall pollutants, it has a lower pollution level than two-wheelers being manufactured in India today. The lean design strategy has helped minimize weight, which helps maximize performance per unit of energy consumed and delivers high fuel efficiency. The high fuel efficiency also ensures that the car has low carbon dioxide emissions, thereby providing the twin benefits of an affordable transportation solution with a low carbon footprint. In May 2009, Tata Motors ushered in a new era in the Indian automobile industry, in keeping with its pioneering tradition, by unveiling its new range of world standard trucks called Prima. In their power, speed, carrying capacity, operating economy and trims, they will introduce new benchmarks in India and match the best in the world in performance at a lower life-cycle cost. Tata Motors is equally focused on environment-friendly technologies in emissions and alternative fuels. It has developed electric and hybrid vehicles both for personal and public transportation. It has also been implementing manufacturing conservation. several environment-friendly significantly technologies in

processes,

enhancing

resource

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Through its subsidiaries, the Company is engaged in engineering and automotive solutions, construction equipment manufacturing,

automotive vehicle components manufacturing and supply chain activities, machine tools and factory automation solutions, highprecision tooling and plastic and electronic components for automotive and computer applications, and automotive retailing and service operations. Tata Motors is committed to improving the quality of life of communities by working on four thrust areas employability, education, health and environment. The activities touch the lives of more than a million citizens. The Company's support on education and employability is focused on youth and women. They range from schools to technical education institutes to actual facilitation of income generation. In health, our intervention is in both preventive and curative healthcare. The goal of environment protection is achieved through tree plantation, conserving water and creating new water bodies and, last but not the least, by introducing appropriate technologies in our vehicles and operations for constantly enhancing environment care With the foundation of its rich heritage, Tata Motors today is etching a refulgent future.

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BOARD OF DIRECTORS OF TATA MOTORS Management - Tata Motors Name Ratan N Tata Carl-Peter Forster N N Wadia R A Mashelkar N Munjee R Sen Ravi Kant P M Telang S M Palia S Bhargava V K Jairath Ralf Speth Designation Chairman / Chair Person Managing Director & Group CEO Director Director Director Director Vice Chairman Managing Director Director Director Director Director
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TATA MOTORS SALES STATIC 2011-2012

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TATA MOTORS DIFFERENT MODALS OF VEHICLES

TATA NANO
Tata Nano is a rear-engine, four-passenger city car built by Tata Motors, aimed primarily at the Indian market
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Available Tata Nano variants

Base CX

Tata Indica V2 Xeta

Available Tata Indica V2 Xeta variants
1.2 GL BS-III GL BS-IV 1.2 GLE BS-III GLE BS-IV 1.2 GLS BS-III 1.2 GLE LPG GLS BS-IV GLE(LPG) BSIV 1.2 GLS LPG GLS(LPG) BS-IV

Tata Indica V2

Available Tata Indica V2 variants

DLE BS-III Turbomax DLE BS-IV DLS BS-III Turbomax DLS BS-IV

Tata Indica Vista

Terra Safire BS-IIITerra Safire BS-IVAqua Safire BS-IIITerra TDI BS-IIIAqua Safire BS-IVAura ABS Safire BS-IIIAqua TDI BS-IIIAura ABS Safire BS-IVTerra Quadrajet BS-IIITerra Safire-90 BS-IVTerra Quadrajet BS-IVAura + Safire BS-IIIAura + Safire BS-IVAQUA Safire-90 BS-IVAqua Quadrajet BS-III Aqua Quadrajet BS-IVAura ABS Quadrajet BS-IIIAURA ABS Safire-90 BS-IVAura ABS Quadrajet BS-IV Aura + Quadrajet BS-IIIAura + Quadrajet BS-IVAURA Plus Safire-90 BS-IV

Tata Indigo CS

Tata Sumo
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TATA Motors in February 2011, launched its new version of Indigo Manza models.

Available Tata Sumo variants

Victa DI CX Victa DI LX Victa LX Victa EX Victa DI EX Victa DI GX Victa GX TC 7-Seater

Tata Sumo Grande MK II

Available Tata Sumo Grande MK II variants

CX Turbo LX Turbo EX Turbo CX BS-IV EX BS-IV GX GX BS-IV

Tata Winger
. Available Tata Winger variants Platinum BS-III Platinum BS-IV

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Tata Xenon XT
The Tata Winger is a van launched by Tata Motors in 2007. Available Tata Xenon XT variants EX 4x2 EX 4x4

Tata Safari
. Available Tata Safari variants

4x2 LX DiCOR 2.2 VTT 4x2 LX DICOR BS-IV 4x2 EX DiCOR 2.2 VTT 4x2 EX DICOR BS-IV 4x4 EX DICOR BS-IV 4x4 EX DiCOR 2.2 VTT 4x2 GX DICOR 2.2 VTT 4x2 GX DICOR BS-IV 4x4 GX DICOR 2.2 VTT 4x4 GX DICOR BS-IV 4x2 VX DiCOR 2.2 VTT 4x2 VX DICOR BS-IV 4x4 VX DiCOR 2.2 VTT

Tata Aria

The Tata Safari is an SUV produced by Tata Motors of India. Available Tata Aria variants Pleasure 4X4 Prestige 4X4 Prestige Leather 4X4 Pride Leather 4X4

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EXECUTIVE SUMMARY
This project is the study for understanding the automobile industry especially in India and Lucknow. According to the project report customer perceptions and understanding are analyzed of automobile industry . The main part of this project was to make awareness and to promote TATA VENTURE a UV car launched from TATA MOTORS. Thus, customer are interviewed by means of carefully prepared questionnaire and data chart so as to understand customer perception about TATA VENTURE as well as also to understand the automobile industry.

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S R M MOTORS
SRM MOTORS Authorized Tata & Fiat Car Dealer in Lucknow.

SRM Motors that cater to consumers looking to buy an automotive and provides comprehensive information on every aspect of the same. This site is an endeavor to help you find the car of your dreams; search for the right model, learn more about it, and make a purchase- all at the click of a mouse!

SRM Motors Pvt. Ltd., is a web portal that operates with the primary goal of serving as an online platform where you can browse through different cars, read about their features and specifications, and if you like what you read, even contact to us for a test drive- who knows, you might want to drive it home! This site is an endeavor to help you find the car of your dreams search for the right model, learn more about it, and make a purchase- all at the click of a mouse!

We lay stress on delivering quality and authentic information for the benefit of consumers. We help you to make the best automotive purchase within your own
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parameters. Buying your dream car was never this easy. At SRM Motors, we work towards a safe and happy drive for you !.

KEY STAFF OF S.R.M

Company Name: S.R.M Motors Pvt. Ltd. Address: 11/CP-2 Ring Road, Vikas Nagar, Lucknow 226022 Email: [email protected] Type: Private Founded: 4 July 2010 Key People: Mr. Piyush Agarwal (Managing Director) COO- Mr. Y.N Shukla Managerial Hierarchy S.R.M Motors Pvt. Ltd Managing Director Mr. Piyush Agarwal Chief Of Operations (COO) - Mr. Y.N Shukla Human Resource Manager- Ms. Anupam Tiwari Sales Manager Mr. Arindam Gosh (UV) Mr.Arya Vishwash Dwivedi (Car) Dealership Sales Satisfaction Manager (D.S.S.M) Ms. Swati Samrat Workshop Manager- Mr. Pankaj Malviya Accounts Manager- Mr. Mukesh Sinha
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Duties and Responsibilities of the staff

To sale maximum vehicles. To maintain all the a/c with care and honesty. To create healthy environment in the organization. To maintain good and healthy relation with customers. To be in the office at right time. To maintain discipline in the organization To complete all the target of selling the vehicles of dealers

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CHAPTER 1

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BRIEF HISTORY OF AUTOMOBILE INDUSTRY IN INDIA

1940s the Indian automotive industry was at a very nascent stage. An embryonic automotive industry emerges in India.

In the initial years after independence Indian automobile industry was plagued by unfavorable government policies. All it had to offer in the passenger car segment was a 1940s Morris model called the Ambassador . In 1953, government of India and private sector came together to build an automotive component manufacturing industry to meet the rising needs of the automobile industry. Nonetheless the growth was not on the expected lines, rather relatively slow in the 1950s and 1960s due to the prevalence of nationalization and license raj.It was in 1897 that a resident of Calcutta brought the first car to India. The next year, there were four cars in Bombay, one of them owned by Jamshedji Tata and the other three also by Parsis. That same year, the first pneumatic tiers arrived in Bombay, with Dunlop opening an office in the city.
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Madras, it would appear, lagged behind, though it is related that a car was seen on Mount Road on a brief outing in 1894. If that unconfirmed appearance is ignored, the first recorded date of a car being in regular use in Madras is 1901. The car was owned by A J Yorke, a director of Parry & Co. He drove it daily from Bens Gardens, Adyar, to Parrys in Black Town. The Souths first registered car, MC-1, belonged to Francis Spring, at that time Secretary of the Madras Railway Board and, in 1904, to become the Chairman of the Madras Port Trust and father of the Madras Harbor.

The first Indian-owned car in Madras, MC-3, was building contractor T Namberumal Chettys . In 1903, Samuel John Green of Simpson & Co, Madras, built Indias first steam car and caused a sensation on the roads of the city. The Madras Mail hailed its appearance as the beginning of a new industry for Madras. Two years later, Simpsons built the first steam bus. It ran between Bezwada (Vijayawada) and Masulipatam (Machilipatnam) in what was possibly the first motor When TVS commenced operations in 1912, motor transport received a fillip in South India. The firm was founded by T V Sundram Iyengar to operate a bus service. T V Sundram Iyengar and Sons Ltd (now Sundaram Motors) became a vehicle dealer in 1922 after the lifting of Government restrictions on imported vehicles of all types had been put in place during the Great War (1914-18). By 1920, the number of imported vehicles of all types had
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grown to nearly 13,500 and two international automobile manufacturers, Ford and General Motors, sensing the potential, set up local companies that year to sell and service their motor cars and trucks.

In 1928, General Motors India Ltd commenced assembling trucks and cars in its factory in Bombay, the first car assembled in India rolling off the assembly line on December 4th. Two years later, Ford Motor Co of India Ltd commenced assembly of automobiles in Madras, and the next year in Bombay and Calcutta. And in 1936, Addison & Co Ltd commenced assembly of cars and trucks in Madras. Hindustan Motors Ltd, Calcutta, and Premier Automobiles Ltd, Bombay, were established in 1942 and 1944 respectively to progressively manufacture complete automobiles. Hindustan Motors, a Birla group company, began manufacturing operations in 1948 by assembling Morris Oxford cars and Bedford trucks, gradually indigenizing the components. In 1957, the Morris Oxford, substantially indigenized, was re-introduced as the Hindustan Ambassador.

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TOTAL PRODUCTION VEHICLES STATIC IN INDIA

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OLD IS GOLD

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INTRODUCTION OF AUTOMOBILE INDUSTRY

In the year 1769, a French engineer by the name of Nicolas J. Cognate invented the first automobile to run on roads. This automobile, in fact, was a self-powered, three-wheeled, military tractor that made the use of a steam engine. The range of the automobile, however, was very brief and at the most, it could only run at a
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stretch for fifteen minutes. In addition, these automobiles were not fit for the roads as the steam engines made them very heavy and large, and required ample starting time. Oliver Evans was the first to design a steam engine driven automobile in the U.S. A Scotsman, Robert Anderson, was the first to invent an electric carriage between 1832 and 1839. However, Thomas Davenport of the U.S.A. and Scotsman Robert Davidson were amongst the first to invent more applicable automobiles, making use of non-rechargeable electric batteries in 1842. Development of roads made traveling comfortable and as a result, the short ranged, electric battery driven automobiles were no more the best option for traveling over longer distances.

The Automobile Industry finally came of age with Henry Ford in 1914 for the bulk production of cars. This lead to the development of the industry and it first begun in the assembly lines of his car factory. The several methods adopted by Ford, made the new invention (that is, the car) popular amongst the rich as well as the masses. U.S Automobile Industry was flooded with foreign automobile companies, especially those of Japan and Germany.
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The current trends of the Global Automobile Industry reveal that in the developed countries the Automobile Industries are stagnating as a result of the drooping car markets, whereas the Automobile Industry in the developing nations, such as, India and Brazil, have been consistently registering higher growth rates every passing year for their flourishing domestic automobile markets.

INDIAN AUTO INDUSTRY

In 2009 estimated rate of growth of India auto industry is going to be 9 percent. Auto industry in India has been hit hard by ongoing global financial recession. Sales figures of India automobile industry for December 2008 have shown However, there is still hope for automobile industry of India in 2009 as there are certain factors working in its favor. India is blessed with a middle class, which is Roll.no.1112370011Saroj Institute of Technology & Management 49

getting economically stronger with every passing day. This class is being touted as potential consumers for India auto industry in years to come.

Indian economy has been, more or less, able to withstand tremors of global financial meltdown. Even though its rate of growth has slowed down considerably, there are hopes of an economic revival. Work force of auto industry of India is relatively well trained. All these factors indicate that there could be a decent future for India auto industry in days to come.

India automobile market

India automobile market is likely to be in good shape in 2009. Much of this optimism results from renewed interest being shown in India auto industry by reputed overseas car makers. Nissan Motors, which is a well known Japanese car making company, regards India automobile market as a global car manufacturing hub for future.

Hyundai, a major automobile establishment of South Korea, has put in large sums of money in India automobile market. As per its estimates, India auto industry could become a major center for small car manufacturing organizations in future. There are some other automobile companies of world who have shown interest in India auto market. Major names among these are General Motors, Skoda Auto and Mercedes-Benz. These companies have major plans lined up for India auto
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industry and are likely to invest a huge amount of money in India automobile market.

India domestic auto industry

India domestic auto industry has been passing through a tough phase in 2008 and such a trend is supposed to continue in 2009 as well. Leading members of India auto industry have forecast a difficult path in 2009. Shinzo Nakanishi, managing director of Maruti Suzuki, has said that 2009 would present them with a number of challenges. fitted greatly from China auto insurance policies. One example is Huatai Insurance Co, which generates 70 percent of its income from these policies.

TYPES OF AUTOMOBILE INDUSTRY

World The high growth in the Indian economy has resulted in many foreign car manufacturers entering the Indian market. Rolls Royce, Bentley and Maybach are examples of the few high end automobile manufacturers to enter India in the recent years1980s. Most of these were outdated models like Hindustan Motors' Ambassador .
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Motors' Ambassador (which is still produced and sold). The only car with the latest technology then was the Maruti 800. It became very popular because of the low price, high fuel efficiency and good reliability. Since then the market has grown with over 20 manufacturers and hundreds of models and variants. The Maruti 800 is at the lower end of the price range costing approx US $5,000 and Bugatti Veyron at the other with a price tag of over 2 Million US dollars.

The Indian automotive industry has also greatly matured. The Tata Indica was indigenously developed by Tata Motors. Another Indian manufacturer Mahindra & Mahindra also came up with its own SUVs, the Scorpio and the Bolero. These cars have proved very popular here and are also exported to the European markets. An electric car is also manufactured by a local company, REVA. Tata Motors plans to produce the world's first air powered in partnership with MDI of France.

SOME FAMOUS AUTOMOBILE INDUSTRY LOGO

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However, struggling General Motors of U.S. still

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Measures

to be adopted by global leaders me for the measures include : Re

INDIAN AUTOMOBILE INDUSTRY SALES TRENDS

of

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Improving levels of after-sales services to keep customers satisfied

Opening manufacturing factories in developing nations, to reduce effective costs of production as well as saving
Automobile Domestic Sales Trends 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 (Number of Vehicles) 2010-11

Category

Passenger Vehicles Commercial Vehicles Three Wheelers Two Wheelers

1,061,572 1,143,076 1,379,979 1,549,882 1,552,703 1,951,333

2,520,421

318,430 351,041 307,862 359,920

467,765 490,494 384,194 403,910 364,781 349,727

532,721 440,392

676,408 526,022

6,209,765 7,052,391 7,872,334 7,249,278 7,437,619 9,370,951 11,790,305

Grand Total 7,897,629 8,906,428 10,123,988 9,654,435 9,724,243 12,295,397 15,513,156

shipping charges, and enhancing prompt delivery of auto units.

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ABOUT TATA VENTURE

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Tata Venture has now been launched in Maharashtra today making this state the second market for this MPV after the tourist city, Rajasthan. The MPV has been priced at 4.07 lakh (ex showroom, Thane). It is powered by a 1.4 L TDI diesel engine offering a maximum output of 69 bhp at 4500 rpm and a top torque of 13.7 kgm at 2500 rpm. The mileage offered is 15.42 km. p/l.

Overall
Home grown auto manufacturer, Tata Motors today launched its first ever Van, Tata Venture in Rajasthan to be later introduced pan India. Unlike the dull and run of the mill Van we find in our market today, Tata Venture seems to be a breath of fresh air with its European look which adds to its aesthetics. Shattering the myths about utility vans looking drab as ever, Tata with its Tata Venture creates a niche for itself. The striking design and the plug in glass panel provide an upbeat feel to it.

Tata Venture Description :

Little less than 4 meters, Tata Venture comfortably seats eight passengers in three front facing rows. Other variants come as 5 and 7 seater option. Heavy luggage is something one generally does not worry about while traveling in a van and Tata Venture fulfills this standard requirement beautifully by accommodating

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bag and baggage easily. The rear seats can be removed, just like in any other van to make room for luggage. However even if its not done so, this van takes the load quite easily. Exclusive space for bottles, maps, books inside the van make it an ideal traveler. Comfort has not been spared as Tata puts features such as power steering (taken from Tata Manza and Tata Vista), HVAC, power windows, keyless entry along with engine immobilizer, reverse parking aid and rear wipers. The dashboard is kept minimalist and the instrument panel and buttons, easy to read and operate. Upholstered with two tone beige and black theme, Tata Venture stands out from its rivals in the segment in terms of looks and features incorporated in it.

The beautiful model from Tata comes in three exclusive variants, Tata Venture CX, Tata Venture EX and Tata Venture GX. The mill affixed in Tata Venture is a 1.4 L turbo engine that offers maximum output of 50 PS in base variant Tata Venture CX and 71 PS in the rest two. The powerful engine gives a good fuel economy of 15.42 km p/l (certified by ARAI). The mill is positioned under the seating compartment in front. A lid next to the handbrake makes it easy to get an access to the engine compartment from inside the car in case one needs to replace or check engine liquid.

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Tata yet again assures customers of its quality product by offering a 2 year or 75000 kms warranty, whichever comes earlier.

The major competitor of Tata Venture in market at present is Maruti Omni, if the budget is kept aside. The two large sized carriers will come face to face in Indian Auto market. Tata Venture wears real up market looks which brings a revolution in the segment.

Tata Venture Models

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It is the base variant of Tata Venture which comes with some standard features like Collapsible steering, Front Crash Reinforcement, side impact protection Beam and shield lock, Reclining and sliding driver and co driver seat, 3 spoke Steering wheel, 2 Glove boxes, Electrical ports 12V, Provision Tata Venture CX of Music system, Flat Folding 3rd row seats, Digital Clock and Digital Information System, Roof Lamp, Sunvisor Driver and Co driver side, Retractable inner grab handles, lift type tail gate at rear, Butterfly type 3 speed front wipers.

Tata Venture EX

It comes with the same engine as the above but with some additional features that include HVAC with dual AC and roof mounted louvers, Power steering, Injection moulded Passenger cabin trim, Chrome lip front grill, stylized wheel cap, External Antenna.

It is the top end variant of Tata Venture that comes with some additional features that include reverse guide system, engine immobiliser, Front Fog Lamps, music system with 4 speakers, front power windows, Keyless entry, Rear wash, Wipe and Tata venture GX Demister, Door open lights ON, Vanity mirrors, Tachometer, All forward seating, Dual tone barlie beige and linen interiors,.

Mileage, Average and Fuel Economy

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The Multi Utility vehicle from Tata Motors is designed for big Indian families looking for a comfortable carrier with up market looks. Tata Venture brings high technology for the users so that they can enjoy great performance with superior fuel efficiency.

The Multi Utility Vehicle comes loaded with 1.4L, TCIC engine which is present in many other Tata vehicles. Those having doubt about the performance of the engine can consult other Tata creations carrying this engine. The vehicle complies with both Euro III (TCIC) and Euro IV (Turbomax) regulations giving it a prominent edge over other vehicles in segment. The spacious carrier is available in diesel fuel engines which is the most preferable option for commercial buyers and taxi operators. The car offers a striking mileage of 15.42 km p/l as certified by ARAI. The car comes loaded with 1405 cc, 4 cylinder, 1.4 Liter turbo diesel engine that produces max power of 71 PS at 4,500 rpm and 135 Nm at 2500 rpm.

Power The all exciting Tata Venture is equipped with a 1405 cc, both Euro III (TCIC) and Euro IV (Turbomax) compliant engine. It promises to bring an amazing 71 PS of raw Power @ 4500 rpm and a high torque of 135 Nm @ 2500 rpm ensuring great fuel efficiency and performance on Indian roads. The Tata venture variants offer superior features which have revolutionized the traditional and dull MUV segment of India. Looking at the engine output the engine produces, one can simply claim it Roll.no.1112370011Saroj Institute of Technology & Management 63

to be the best in segment option to opt for. The diesel fuel option satisfies the primary need of a multi utility vehicle.

Colors
The beautiful MUV from Tata Motors, Tata Venture will come in 5 exclusive colors.

Acceleration and Pick Up

The 1405 cc, both Euro III (TCIC) and Euro IV (Turbomax) compliant engine of Tata Venture assures strong acceleration. The MUV assures good performance on city roads as it cruises well in speed band of 60-90 km p/h but on highway crossing this speed mark might take a little time. But overall the acceleration is again the best in class. The pick up of Tata Venture gets an average points and on city ride takes good points. Looking at the good mileage, the car can be easily ignored in this segment.

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Tata venture Exteriors Exterior Appearance

Coming to the exterior of a Multi Utility Vehicle, which is always dominated by the Utility factor. But here with Tata Venture, the myth is shattered off as it wears a real modified and soothing looks. Certainly the car cannot be taken on ramp but is wearing an up market look which people don't see in this segment. First displayed at the Auto Expo 2010, Tata Venture took people's heart and since then it has been the most anticipated MUV in India. The Tata Venture wears a European look that makes this MUV most aesthetically pleasing than any other vehicle on globe. The van is given four side doors placed in a perfect manner. An elegant crease runs just below the windows. The windows for second and third row are given a double frame which makes its appearance very prominent. The shape of windows is in unique symmetry with the overall rectangular body of Tata Venture Coming to the front view of Tata Venture, it is designed with subtle detailing giving it a high class look. The front glass is given a huge shape and covers half of the front view. The front glass is given a good frame so as to give it a finishing look. The front grille is placed at the lower end without a frame and holds the famous logo of Tata Motors, the symbol of strength and durability. 65

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The rear view of the Tata Venture is simple and flat. The van is given a good ground clearance which makes it apt for Indian roads. The indicators are mounted at the right place which assures maximum visibility Tata venture Interiors Interior Appearance

Tata Venture promises ample of space to seat 8 passengers at a time. The interior is designed in a way that it provides maximum comfort to the occupants. The van is given an absolute flat floor and roof which makes the seating space equal from front seats to the third row. The basic purpose of a van is to carry good number of passengers with comfort and the interiors of Tata Venture promises just that There are little detailing in the van which will be realized once its brought in use. Little comfort features like a cup holder and other detailing prove essential in case Tata Venture unlike other traditional vans not just promises space but also a good ambiance inside the van to make the occupants feel good and not congested. The van is given very decent interiors and the color combination also looks high class. The typical low grade van look is eroded from every corner of this vehicle thus making Tata Venture the best in class option to go for. The van's interior consider
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the individual space for all the occupants thus a person sitting on. the extreme corner of the last row will have the same comfort as the person sitting at the co driver seat. This makes the van comfortable and spacious for all the passengers. Interior Comfort

The flexibility and comfort features included in Tata Venture are commendable. The seat quality is good and is evident from good quality fabric used in them. The van is affixed with reclining and sliding driver and co driver seat making it convenient for the users. The van is also given 3 spoke Steering wheel to assure a comfort level in handling the vehicle for driver. Little detailing like 2 Glove boxes, Electrical ports 12V and Provision of Music system are all included in the van making it a revolutionary Medline its segment. The 3rd row seats are flat folding which is important in case extra luggage and additional space is needed. Tata Venture also includes a Digital Clock and Digital Information System, Roof Lamp, Sun visor Driver and Co driver side, Retractable inner grab handles, lift type tail gate at rear, Butterfly type 3 speed front wipers,
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HVAC with dual AC and roof mounted louvers, Power steering. reverse guide system, engine immobilizer, Front Fog Lamps. The comfort features also include music system with 4 speakers, front power windows, Keyless entry, Rear wash, Wipe and Demister, Door open lights ON, Vanity mirrors, Tachometer and All forward seating.

Engine Capacity and Performance

The all new Multi Utility Vehicle from Tata, Tata Venture comes loaded with 1.4 liter TCIC engine which is employed in many other Tata vehicles. The beautiful van is available in diesel fuel engines which is the choice for commercial buyers and taxi operators. The van comes loaded with 1405 cc, 4 cylinder, 1.4 Liter turbo diesel engine that produces max power of 71 PS at 4,500 rpm and 135 Nm at 2500 rpm. The new Euro III (TCIC) and Euro IV (Turbomax) regulations compliant engine is claimed to be both environment and fuel friendly. The car offers a striking mileage of 15.42 km p l as certified by ARAI. The engine is incorporated with a 5 speed manual transmission making it convenient in handling. The newly launched Tata Venture 8 seater makes the van eco-friendly and high performer vehicle in its segment.

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Braking and Handling The beautiful van, Tata Venture is provided with drum brakes at the rear and front both. But looking at the competitors, the braking system of Tata Venture takes away a point from this stunning vehicle. The suspension system employed in Tata Venture is smart that not only ensures comfortable and jerk free ride but also provides support to the frame of the car. Handling and Safety

The all exclusive Tata Venture complies with all essential safety norms of Indian Govt. The van going out of tradition, offers some real never seen in class safety features which shows the great work done by Tata engineers on the Tata Venture. The van is loaded with essential safety features like Collapsible steering, Front Crash Reinforcement, side impact protection Beam and child lock. reverse guide system, engine immobilizer, Front Fog Lamps. These features together make the drive in Tata Venture most comfortable and safe drive as compared to other models in this segment.

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Stereo and Accessories

Tata Venture being an MUV does not lay hard core attention on the music and accessories of the van but the fact is that it includes decent features capable enough to keep the occupants entertained. The van includes a good quality music system mated with four speakers. The output of this music system is good and keeps the occupants

DETAILED DISCRIPTION OF TATA VENTURE MODALS CX , GX, EX

TATA VENTURE CX MODELS

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TATA VENTURE CX
OVERVIEW OF TATA VENTURE CX

Venture CX Price
Avg Ex-Showroom Price: Rs.4,23,934 (insurance, road tax and other taxes/charges extra)

Venture CX Technical Specifications

1405cc, Diesel engine Power: 50PS@4500rpm, 85Nm@2500rpm Fuel Economy: Transmission: 5-speed Manual... technical specifications

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TATA VENTURE CX STANDARD FEATURES

Venture CX Standard Features
Feature Interior Cup Holders Folding Rear-Seat Tachometer Leather Seats AM/FM Radio CD Player Comfort & Convenience Air Conditioner Power Windows Power Door Locks Power Steering Power Seats Steering Adjustment Central Locking Defogger (Rear) Remote Boot/Fuel-Lid Exterior Alloy Wheels Tubeless Tyres Sun-Roof Front Fog Lights Rear Wash Wiper Safety & Security Anti-Lock Braking System Driver Air-Bags Passenger Air-Bags Immobilizer Traction Control Child Safety Locks X X X X X X X X X Availability

X X X X X X X X

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Venture CX Detailed Features

TATA VENTURE CX TECHNICAL SPECIFICATION

Venture CX Technical Specs
Dimensions and Weights Overall Length (mm) 3950 Overall Width (mm) 1565 Overall Height (mm) 1858 Ground Clearance (mm) Gross Vehicle Weight (kg) No of Doors Fuel Economy Mileage Highway (km/liter) Mileage City (km/liter) Mileage Overall (km/liter) 160 1990 4

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Capacities Seating Capacity (person) Fuel Tank Capacity (liter) Performance Maximum Speed Maximum Speed 0-100kmph 1/4 Mile Engine Engine Type/Model Displacement cc Torque (Nm@rpm) Valve Mechanism Bore (mm) Stroke (mm) Compression Ratio No of Cylinders (cylinder) Cylinder Configuration Valves per Cylinder (value) Fuel Type Fuel System Transmission Transmission Type Gears/Speeds Clutch Type Final Reduction Gear Ratio Suspensions Front Suspension Rear Suspension Steering

8 33 Km/Hour Km/Hour seconds seconds 475 IDI 1405 50PS @4500rpm 85Nm @2500rpm

:1

Diesel

Manual 5Gears

type

Independent Suspension, strut Coil Spring type with 3 link

Steering Type Power Assisted Minimum Turning Radius (meter) Brakes Front Brakes Rear Brakes

Standard 4.5

TATA VENTURE CX COLORS

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Glossy Black

Champagne Gold

Lunar Silver

Wallpapers

Privacy-Policy

TATA VENTURE GX

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TATA VENTURE GX
OVERVIEW OE TATA VENTURE GX
Venture GX Price
Avg Ex-Showroom Price : Rs.5,25,537 (insurance, road tax and other taxes/charges extra)

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Venture GX Technical Specifications

1405cc, Diesel engine Power: 71PS@4500rpm, 135Nm@2500rpm Fuel Economy: Transmission: 5-speed Manual... technical specifications

Venture GX Features
Air Conditioner, Power Steering, Power Windows... standard features

Venture GX Reviews, Ratings & Awards

6 Tata Venture GX user reviews

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Feature Interior Cup Holders Folding Rear-Seat Tachometer Leather Seats AM/FM Radio CD Player Comfort & Convenience Air Conditioner Power Windows Power Door Locks Power Steering Power Steering Power Seats Steering Adjustment Central Locking Defogger (Rear) Remote Boot/Fuel-Lid Exterior Alloy Wheels Tubeless Tyres Sun-Roof Front Fog Lights Rear Wash Wiper Safety & Security Anti-Lock Braking System Driver Air-Bags Passenger Air-Bags Immobilizer Traction Control Child Safety Locks -

Availability

Venture GX Colors
Tata Venture GX is offered in 5 exciting color

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Venture GX Standard Features Venture GX Technical Specs

Dimensions and Weights Overall Length (mm) Overall Width (mm) Overall Height (mm) Ground Clearance (mm) Gross Vehicle Weight (kg) No of Doors Fuel Economy Mileage Highway (km/liter) Mileage City (km/liter) Mileage Overall (km/liter) Capacities Seating Capacity (person) Fuel Tank Capacity (liter) Performance Maximum Speed 0-100kmph 1/4 Mile Engine Engine Type/Model Displacement cc Power (PS@rpm) Torque (Nm@rpm) Valve Mechanism Bore (mm) Stroke (mm) Compression Ratio No of Cylinders (cylinder) Cylinder Configuration Valves per Cylinder (value) Fuel Type Fuel System Transmission Transmission Type Gears/Speeds Clutch Type

3950 1565 1858 160 1990 4

8 33 Km/Hour seconds seconds 475 IDI 1405 71PS @4500rpm 135Nm @2500rpm

:1

Diesel

Manual 5Gears

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Final Reduction Gear Ratio Suspensions Front Suspension type Rear Suspension Coil Spring type with 3 link Independent Suspension, strut

Steering Steering Type Power Assisted Minimum Turning Radius (meter) Brakes Front Brakes Rear Brakes Wheels and Tyres Wheel Type Wheel Size Tyres Power Steering Standard 4.5

165 R 14 LT 8 PR

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TATA VENTURE GX COLORS

Venture GX Colours

Glossy Black

Champagne Gold

Lunar Silver

Artic White

Ivory White

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TATA VENTURE EX

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TATA VENTURE EX
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OVERVIEW OE TATA VENTURE EX

EX
Venture EX Price
Avg Ex-Showroom Price : Rs.4,74,735 (insurance, road tax and other taxes/charges extra)

Venture EX Technical Specifications

1405cc, Diesel engine Power: 71PS@4500rpm, 135Nm@2500rpm Fuel Economy: Transmission: 5-speed Manual... technical specifications

Venture EX Features
Air Conditioner, Power Steering... standard features

Venture EX Reviews, Ratings & Awards

6 Tata Venture EX user reviews ... reviews, ratings & awards

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TATA VENTURE EX STANDARD FEATURES

Venture EX Standard Features

Feature Interior Cup Holders Folding Rear-Seat Tachometer Leather Seats AM/FM Radio CD Player Comfort & Convenience Air Conditioner Power Windows Power Door Locks Power Steering Power Seats Steering Adjustment Central Locking Defogger (Rear) Remote Boot/Fuel-Lid Exterior Alloy Wheels Tubeless Tyres Sun-Roof Front Fog Lights Rear Wash Wiper Safety & Security Availability -

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Anti-Lock Braking System

Driver Air-Bags

Passenger Air-Bags Immobilizer Traction Control Child Safety Locks

TATA VENTURE EX TECHNICAL SPECIFICATION

Venture EX Technical Specs
Dimensions and Weights Overall Length (mm) Overall Width (mm) Overall Height (mm) Ground Clearance (mm) Gross Vehicle Weight (kg) No of Doors Fuel Economy Mileage Highway (km/liter) Mileage City (km/liter) Mileage Overall (km/liter) Capacities Seating Capacity (person) Fuel Tank Capacity (liter)

3950 1565 1858 160 1990 4

8 33

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Performance Maximum Speed 0-100kmph 1/4 Mile Engine Engine Type/Model Displacement cc Power (PS@rpm) Torque (Nm@rpm) Valve Mechanism Bore (mm) Stroke (mm) Compression Ratio No of Cylinders (cylinder) Cylinder Configuration Valves per Cylender (value) Fuel Type Fuel System Transmission Transmission Type Gears/Speeds Clutch Type Final Reduction Gear Ratio Suspensions Front Suspension Rear Suspension Steering Steering Type Power Assisted Minimum Turning Radius (meter) Brakes Front Brakes Rear Brakes Wheels and Tyres Wheel Type Wheel Size Tyres

Km/Hour seconds seconds 475 IDI 1405 71PS @4500rpm 135Nm @2500rpm

:1

Diesel

Manual 5Gears

Independent Suspension, strut type Coil Spring type with 3 link Power Steering Standard 4.5

165 R 14 LT 8 PR

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TATA VENTURE EX COLORS

Venture EX Colors

Glossy Black

Champagne Gold

Lunar Silver

Artic White

Ivory White

SALES STASTICS TREND OF TATA VENTURE (UV)

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SALES ANALYSIS OF TATA VENTURE WITH FIESTA JANMAY 2012

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PIE CHART OF UV CARS

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RESEARCH METHODOLOGY Marketing Research is the backbone of marketing. The objective of my Project
is to study the consumer perception and to promote a new UV car launched TATA VENTURE by TATA MOTORS in India.

The nature of my research is exploratory research. Its goal is to shed light on the real nature of the problem and to suggest possible selection and it involves number of steps.

I.

Define the Problem & Research Objective:

Management must define a problem in broader way. Because it is said that defining the problem is half solved and the objective of my project is to study the consumer perception about Tata Venture.

II.

Develop the Research Plan

The second stage of marketing research calls for developing the most efficient plan for gathering the needed information. Designing the research plan calls for decision on the data sources, Research Approaches, Research Instrumental, Sampling Plans & Contact Methods.

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1. Data Sources
I have collected my research data from secondary as well as primary sources from random sampling survey.

Secondary Data
Magazines, Catalogue, Newspapers, Product Profile & Internet.

Primary Data
Mostly in marketing research involves some primary data collection. The normal procedure to interview some people individually or in groups to get a sense of how people feel about the brand perception about s s.

1) Research approaches
Primary data can be collected into five ways observations, focus groups, survey, behavioral data & experiments and here I have used survey research.

Research Instrument Marketing Researcher has a choice of two main research instruments in collecting primary data Questionnaire & Mechanical device.

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I have used only questionnaire as a research instrument.

Questionnaire:

My questionnaire contains 10 questions and presented to resonance for their answers. In preparing a questionnaire I have used open ended as well as close ended questions. The questionnaire measure the responses using parameter like Awareness of Brand Awareness of Advertisement Awareness of Logo Awareness of Price details Awareness of Mileage.

Sampling Plan:
I have collected primary data from customer & dealers of Lucknow were selects as sample

Sample Size:
A large samples give more reliable results than small sample. I have taken 100 customers are sample for survey.

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Sample Procedure:
To obtain a representative samples. I have used simple random sampling which comes in the probability sampling.

Contact Method:
Ones the sampling plan has been determine the marketing research must decide how the subject should be contacted. I have used personal interviews for collecting data.

III.

Collecting the information:

After those steps, I have collected all information from different sources.

IV.

Analyze the information:

The step in the marketing research process in to extract finding from the collected data. I have tabulated the data & develop frequency distribution.

V.

Present the findings:

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As the last step I have presented the findings that are relevant to the major marketing decisions facing management.

CUSTOMER QUESTIONNAIRE
PERSONAL INFORMATION

Name Age Occupation Education Address Phone No.

: : : : : :

Mr. RK Panday 55 Hotel Manager of City Hotel Graduate Lal Bagh Lucknow 9415546560

1. Which of the following automobile brand you have? (a) TATA (b) Maruti (c) Honda (d) Cruze (e) Skoda

2. Who influences your purchase for four vehicle? (a) Family (b) Advertisement (e) Other (c) Self

(d) Friends / Relatives

3. Which brand of do you have like most? (a) TATA (b) Maruti (c) Honda (d) Cruze (e) Skoda

4. Do you plan to purchase any of the following car modal in further future? (a) Tata venture (b) Maruti Alto (c) Tata Winger (d) Yati

5 . What you look in UV cars?

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(a) Mileage 6.

(b) Space

(c) Speed (d) Exterior look

Do you remember any add. of tata venture ? (a) Yes (b) No

7.

When did you intend to buy a new four wheeler ? (a) early as possible (b) next month (c) not planned

8. Which brand you will prefer for test drive ? (a) TATA (d) Cruze (b) Maruti (e) Skoda (c) Honda (f) Any other _________

9). Do you like the add of tata venture ? (a) Yes (b) No

10).Which brand you prefer for using good promotion technique scheme most? (a)TATA (b)Maruti (c)Honda (d)Cruze (e)Skoda

Any Feedback on tata venture-: I like Tata venture uv and I like the space thus it will be very fruitful for tourist.

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EXCEL SHEET OF COUSTOMER DETAILS OF TATA VENTURE

S.NO NAME OF CUSTOMER LOCATION 1 MR RK PANDAY 2 MR. GYANANDRA 3 MR. ZAFAR NAEEM 4 MR. NITIN AGRAWAL Sitapuur Road 5 MR. CHETAN MISHRA Sitapuur Road Lalbagh Lucknow Sultanpur road

OCCUPATION Hotel Manager of citi Hotel Director of TDL

TEST DRIVE AWARENESS

COMENTS 9415546560 8726397118

Not He has full awareness Shown a great interest on tata avaliable venture as well as other model also NO
Not much awareness

Requrinment in August for pick and drop

Institute Transport Incharge NO of Integral unv. Director of Bansal NO Institute Director of Bora NO Institute YES

Shown no awareness

No requrinment of venture only they have contract with Central Central transport He has awareness on tataNO requrinment of venture they prefer only tata Winger Winger As above coment As above coment

6 MR. SINGH

KANPUR ROAD AMOUSI Director of LBS INST

Not much awareness on Not satisified on tata venture. Main point was the tata venture average is very low as compre to Indico. Not much Awareness Has full Awareness Mr Anshul does not like the structure of venture His coment was that its look like tata magic Mr Tiwari has only coment that the engine of venture sound very noice like a tractor

7 MR ANSHUL YADAV LALBAGH 8 MR.SC TIWARI KANPUR ROAD

Govt. employee no in Nagar Nigam Hotel Manager of NO Clebration

9 MR. PANDAY

HAZARATGANJ

UP Tours and travelNO

Has full Awareness

Requrinment of Mini Bus.

10 MR GJ RASTOGI

HUSAINGANJ

C.M.S tansport incharge

no

11 Mr.Singh

Sultanpur

Director of S.M.S NO Institute

He has full Awareness Requrinment of tata winger . He has only one coment on tata venture that the driver can not adjust the legs and it is not comfort to drive He has full Awareness requrinment in mid of August and shown great interest on tata venture . They requried for pick and drop for teachers

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Primary tabulation & interpretation 1. The nature of the job of the respondents? Business - 55% Service - 45%

60 50 40 30 20 10 0
INFERENCE 60 % respondents in the region of Lucknow have a business while 50% are in service

BUS INE S S S E R VIC E

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2. Have you any commercial vehicles?

Yes - 50% No - 50%

CAROWNERS

YES 50%

NO 50%

INFERENCE 50% respondents in the region of Lucknow have a passenger car while 50% do not have ?

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3. Do you think venture fits in the city traffic? Yes- 85% No - 0% Not sure -15%

90 80 70 60 50 40 30 20 10 0 1st Qtr 2nd Qtr not su yes no not sure

INFERENCE Most of the people motivated to purchase car from advertisement which is 86 %.

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4. Are you interested in owing Tata venture, if so then when? Within a week 15% Within a month - 70% Not decided 15%

S ales

Within a week Within a month Not decided

INFERENCE Most of the respondents are planning to purchase Tata venture within a month

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4. Peoples satisfaction with Tata venture ?

consum er satisfaction

Unsatisfied 33% Satisfied 67%

Satisfied - 67% Unsatisfied - 33% INFERENCE 67% Respondent are satisfied.

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LIMITATIONS OF THE PROJECT

Every report has pros and cons so mine also have some Limitations. They can be pointed as bellow: Conclusion are made from only Luck now city .The duration was short to make any conclusion School segment we can not cover because almost School were closed due to summer vacation. The duration was short to make any conclusion Between the sender and the receiver, due to differing perceptions,

communication errors in the form of miscomprehension, selective perception etc. creep in. In this case too, these were unavoidable, and thus might have added to slight inaccuracy in my results. All customers are not alike. Thus the results may not hold true for every individual In some instances respondents may not have revealed the truth.

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CONCLUSION

During my summer project, I have got the topic Sale and promotion of Tata Venture. I visited responsible and authentic customer to achieve my objective and I come to this conclusion that consumers are not fully aware about the feature of Tata Venture . Tata Venture is favorite only for institute and hotels industry many consumer which has family has not shown any interest. Many consumer has point that venture has low average in comparison to Maruti Omni and Tata Indico. In my project duration I have prepared detailed Excel Sheet of customer view about venture thus I have also included in my project report therefore all the details are authentic and fare and I am sure it will help for Tata Motors for improving the sales of Tata Venture .

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RECOMMENDATION
My recommendation on the basis of my project report as bellow: As customer are not fully aware about Tata Venture the marketing should be done on a mass basis. More Varity of advertisement should be shown of Tata Venture in Media as well as in News Paper. Some customers has point that Venture look like Tata Magic so the exterior feature should be improved which shows a style and status. Some new and exciting offer should be done to attract the customer to purchase. The driver can not adjust his posture and not fell comfort for smooth driving hence it should be solved by the manufacturer of Venture.

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Finding
My Findings
There are equal numbers of people who are self employed and in service. During the survey I found that still there are 50% people who were not having any passenger car. Most of the people said Nano fits in the city traffic During the survey I found that young people are more attractive towards feature of the model. I found that most of the people have a TATA companys car. 80% people satisfy with the performance of car. In my finding TV channel is more effective media for advertisement. Comparison of model is more effective advertisement.

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Suggestions

Tata has always been a product centric company. Its no way a consumer oriented company. It is visible from all the passenger products it has launched. The only advantage it enjoys presently is its first mover advantage but it cant enable you to sustain competitive advantage for a longer period. Nano and Indica good initiatives but where are the looks of a passenger car. Look at the roof, the positioning of tail lamps, indicator positioning of headlamps, no side indicator in Nano etc. the difference between a transport vehicle and a passenger must be evident strongly.

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BIBLIOGRAPHY
1. Principle of Marketing Management Philip Kotler 2. Consumer Behavior Leon G. Shiffman 3. Business & Economic Magazines 4. Internet.

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ANNEXTURE

1.Which of the following automobile you have?

(a)TATA (d) Cruze (b)Maruti (e) Skoda (c)Honda (f) Any other _____________________

2.Who influences your purchase for four vehicle?

(a) Family (d) Friends / Relatives

(b) Advertisement
(e) Other

(c) Self

3.Which brand of do you have like most?

(a) TATA (d) Cruze (b) Maruti (e) Skoda (c) Honda

4.Do you plan to purchase any of the following car modal in further future? (a)Tata venture
(b) Maruti Alto
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(c) Tata Winger

(d) Yati

5.What you look in UV cars? (a)Mileage (c) Speed 6. (b) Space (d) Exterior look

Do you remember any ad. of tata venture ?

(a) Yes (b) No

7.

When did you intend to buy a new four vehicle? (a) early as possible (b) next month (c) not planned 8. Which brand you will prefer for test drive ?
(a) TATA Venture (c) Honda (d) Cruze (b) Maruti (e) Skoda

(f) Any other _____________________

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