Google Apps Education Edition: University Deployment Pack
Google Apps Education Edition: University Deployment Pack
Google Apps Education Edition University Deployment Pack Welcome letter p3 Part I: Integration p4 6 week timeline Step 1 (6 weeks to go): Building a plan and setting goals p4 Sign up for account Develop scheme and dates for technical requirements Step 2 (4-5 weeks to go): Testing the product p4 Test email migration, provisioning, single sign-on Test mail delivery setup Step 3 (3 weeks to go): Customizing and modifying p5 Add school specific branding to services Customize technical requirements Step 4 (2 weeks to go): Implementing the plan p5 Turn on migration and single sign-on Step 5 (1 week to go): Ignite p5 Provision accounts Go live Part II: Awareness p6 6 week timeline Step 1 (6 weeks to go): Branding brainstorm p6 Choose a name for your email service and collaboration suite Step 2 (5 weeks to go): Creative design p6-18 Create your own logo Talking about Google Apps Building a website Tip cards Flyers Banners Bookmarks Newspaper Ads Desktop backgrounds and plasma screens T-shirts for tech staff or early adopters Step 3 (4 weeks to go): Public announcement p19-20 Press release Student newspaper Alumni publications Step 4 (3 weeks to go): Campus blast p21 Campus-wide notifications Step 5 (2 weeks to go): Evangelist outreach p22 Build excitement through trusted students and staff Step 6 (1 week to go): Heavy promotion p22 Continue to publicize Go Live and ongoing promotion Checklist p23
WeLCome LeTTer
Dear Google Apps Administrator, So youve decided to go with Google Apps for your school, and now youre ready to spread the word to your community. This kit contains tools and guidelines to help you get your students, faculty, and alumni ready and excited about whats coming. It includes things like guidelines for co-branded materials, sample email notifications, web templates, hi-resolution icons, and ideas for student outreach campaigns. Please feel free to share these materials with everyone who will be involved in your Google Apps deployment, from department webmasters and computer lab assistants to the student government and your schools communications team. We developed these materials in conjunction with administrators at schools that have already successfully deployed Google Apps, and we hope you find them helpful. If you read this guide and have additional questions, concerns or feedback, please do not hesitate to contact us at [email protected] or via your dedicated Google Apps sales representative. Were very excited that your school has chosen to use Google Apps, and we look forward to hearing about your successful deployment! Sincerely, The Google Apps education Team
PArT I: INTeGrATIoN
The following is a suggested 6 week technical timeline that should help make the transition easy and enable your users to get the most out of the applications. To make sure were all speaking the same language: go live = the date that your users can start using Google Apps Step 1 (6 weeks to deployment): Building a plan & setting goals Participate in a kick-off meeting with your Project Team (manager, technical, marketing, etc) Notify your Project Team of your proposed Go Live date and marketing plan obtain green light approval from your legal rep to deploy Google Apps See what other schools have done by browsing customer testimonials Sign up for Google Apps account at http://www.google.com/a/cpanel/education/new Create account for test domain (i.e. pilot.school.edu). This is optional but highly recommended. Create account for live domain (Here are some types of domain names that are popular with Google Apps: @ school.edu, @student.school.edu, @mascot.school.edu, @school.k12.st.us). Activate account by Verifying Domain ownership. The instructions are located in the admin control panel. Develop scheme and dates for technical requirements Creating User Accounts (Provisioning API) Accessing User Accounts (Single Sign on Implementation) migrating Data (email migration) Delivering mail (dual delivery, routing, mX records, gateway) marketing (getting the word out!) Sign up with partners to assist with technical requirements. This is optional. Step 2 (5 weeks to deployment): Testing the product Get acquainted with services (calendar, docs, sites, start page, email) on test domain, create pilot group of user accounts to test services Notify staff of timeline for user-facing changes Schedule training session for help desk employees Test email migration (If applicable) Test single sign on implementation (If applicable) Test provisioning API (If applicable) (4 weeks to deployment): Continue testing the product Test mail delivery setup (recommended on the test domain) For dual delivery, ensure that youre able to receive mail at both locations For routing, ensure that mail for specific email addresses is delivered to correct location For gateway, ensure that mail is passed through your server and still reaches Google Apps Check in with your Project Team Update with questions/concerns/changes
PArT I: INTeGrATIoN
Step 3 (3 weeks to deployment): Customizing and modifying Customize account with information unique to your school Upload a logo that your users will see when theyre using your services Customize the login page for users (If youre not using SSo, you can modify the school title, box color, and logo) Provide your schools help desk contact information for User Support Turn on Contact Sharing so that users can find email address of other users at your school make modifications on technical requirements Single sign-on implementation Provisioning API Data migration mail delivery Step 4 (2 weeks to deployment): Implementing the plan Implement single sign-on Implement email migration Implement marketing plan Notify your students Print marketing collateral Host info session/demo session (i.e. consider a table in your schools quad) Post an online internal FAQ about the switch Check in with project team Update with questions/concerns/changes Step 5 (1 week to deployment): Ignite Complete marketing plan (see Part II: Awareness steps) Use marketing collateral on campus Complete provisioning Create accounts Create email lists Choose date/time of day to change live domains mX records (mail delivery) to Google Go live with Google Apps at your school!
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You can put your logo on your landing pages, and in the Gmail user interface.
How to talk about Google Apps Sometimes people want a little more detail about how Google Apps can help them communicate and collaborate. Here are a few short descriptions of the Google Apps package and the individual products it includes. Feel free to use these descriptions when you create web or print content, or when youre talking about Google Apps at meetings, interviews, or events. Google Apps is a package of online applications that makes communicating and collaborating at school easier and more efficient. The cornerstone of Google Apps is Gmail, Googles web-based email program, which integrates with Google Docs, for creating and sharing documents, and Google Calendar, for coordinating schedules. All of these services are hosted online, so email, documents, and calendars are always accessible from any computer. Gmail is Googles web-based email program, which provides users with over 6 gigabytes of storage, fast Google search, and powerful spam protection. As part of Google Apps for education, email addresses can be @yourschool.edu rather than @gmail.com. Google Docs is an online application that lets you create and share documents, spreadsheets, and presentations. Documents are automatically saved and stored online, so you never have to worry about losing an important document. Sharing a document is as easy as sending a link no more keeping track of multiple email attachments! Google Calendar is a fast and simple online calendar application. It lets you see your whole schedule in context you can easily share and connect your calendar with those of your friends, classmates, and anyone else in your school community. Google Talk is a clean, easy-to-use application for instant messaging and voice calls using computers. Google Talk is integrated in the Gmail interface, so you can easily switch between chatting and emailing. Google Sites is an online application that makes creating a team website as easy as editing a document. With Google Sites, people can quickly gather a variety of information in one placeincluding videos, calendars, presentations, attachments, and textand easily share it for viewing or editing with a small group, their entire organization, or the world.
School examples of top 10s Northwestern University: Top Ten Things to do with @u. In the spirit of late-night TV, NUIT is providing you with a top ten list of @u.northwestern.edu tips that will help ease your fall load:
10. Go mobile! Stay connected to your @u.northwestern.edu e-mail, calendar, chat, and docs with your iPhone, iPod Touch, or BlackBerry. Download a simple application and begin the process. remember to include @u.northwestern.eduno nicknames allowed! 9. Share your docs. Did you know you can work on group papers and projects without leaving your place? Share your docs and collaborate with your work group in a real-time environment. 8. Go-go gadget. Spreadsheet gadgets perk up any report with animated charts and quirky organizational tools. everyone will think you took hours creating your masterpiecewe wont tell. 7. Create a website. Show off all of the work youve been doing, and make a website. Sites allow you to create web pages to share with @u.northwestern.edu users with just a few clicks. remember to select the category youd like your site to be linked with. 6. Sync your calendar. Never miss a party, class, or big game againpopulate your personal calendar and then sync it with other @u.northwestern.edu calendars, including the NU academic calendar. 5. PDFs made easy. Did you know you can now upload and share PDFs to your documents? You can also save docs, spreadsheets, and presentations as PDFs in the more actions menu. No need to purchase pricey Adobe editor software. 4. Chatty Wildcat. You can now get your @u chat on within your account using Firefox, Safari, and Google Chrome browsers. 3. Got a blog? Chat with readers of your blog or website with Talk Chatback. Chatback lets [email protected] or notinstantly respond to your latest entry. 2. Paint the town red. If youre the type who arranges your closet by color, try organizing your labels the same way. Colorcoded labels are easy to implement; just click the triangle to the right of your label name and select a color for your label. Your organizational points just skyrocketed.
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Gmail
Google Calendar
Google Docs
Google Sites
Google Talk
Guidelines online use ononwhite is used is used forfor online use a a white The flat (vector) white version of the We recommend that when you use the Google logo, you make sure your logo is logo is used for printlarger (afteruse in at least as large or and online all, background. background. youre doing the work to administer the service, you should get the glory). the special circumstances when the design calls for a a solid If you want to make sure that none of the letters in the four-color Google logo gets lost, try usingsolid color background. background in white or a muted color. We request that you dont modify the Google logo itself for collateral unless we give specific permission to do so (for example, by replacing letters in the Google logo with your schools mascot). We request that you make your logo distinct from the Google or Gmail logos. This helps to ensure that people dont get confused. We discourage people from using the Google logo in a sentence. For example: State University is partnering with to deliver email.
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Online outreach Build a website one of the best strategies for encouraging members of your community to sign up and log in to their Google Apps accounts is by leveraging your school website. Here are a few good ways to do that. First, create a landing page that outlines the features and benefits of Google Apps at your school. Tips: Use concise, step-by-step instructions to guide students and staff in signing up for the new services. To make it easier for people to sign up, try to keep the number of sign-up steps under five. Second, link to the splash page from the popular, high-traffic pages of your schools website. According to the administrators weve talked to, the most effective places to link from are often: Your schools homepage (especially during initial rollout) Your IT department homepage Your old email systems login page Third, create a Frequently Asked Questions page. An FAQ will not only help people when they have problems, its an easy way for your users to get to know Google Apps on their own, right from the beginning. Tip: make sure you have a prominent link to your FAQ from your splash page. Here are some common questions you might want to put on your FAQ page. of course, youll need to customize the questions to fit your specific implementation, but these should give you a good start. How do I create my [system name] account? How do I log in to my [system name] account? What services are included with my [university]mail account? Can I log on to other Google-sponsored services with my [university]mail username and password (i.e., blogger.com)? Who is eligible to participate in the [university]mail service? Why are we using Google-powered services? How do I change my [university]mail password? 10
Wesleyan University
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Calendar
Stay on schedule.
Dont miss a game (or your favorite show). Find out if your friends are free. Get your calendar on the go. Docs Find out what your friends are thinking. Get along with your new roomie. Work in groups (without meeting in person). Get class notes from a friend.
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make it easier to get together. Talk Chat together. Share files instantly. Call friends for free.
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Questions?
To learn more about Gmail, please visit www.cpcc.edu/email. For more information on this or any other college technology service, please contact our ITS Help Desk at 704.330.5000 or [email protected].
Central Piedmont Community College is an equal opportunity/affirmative action institution. Reasonable accommodations will be provided for individuals with disabilities upon request 10 working days in advance of the event. Call 704.330.6424. CPCC is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools (1866 Southern Lane, Decatur, Georgia 300334097: Telephone number 404-679-4501) to award associate degrees, diplomas, and certificates. 5,000 copies of this document were produced at a cost of $926.90 or $.18 per piece. CPCC 3536. Vision: Central Piedmont Community College intends to become the national leader in workforce development.
The migration will occur on May 15, between the spring and summer terms. Students will immediately have access to new messages; however, messages stored in the current email system will not be fully migrated until May 22.
Docs In A Row?
Google Docs & Spreadsheets for ASU makes creating and sharing documents easy for ASU students with Gmail for ASU.
All on-line: create, edit and collaborate with anyone you invite Publish to the world or your chosen group of editors Formatting, spell check, formulas Revision history
Dont let your Docs get out of line. Begin using them by going to:
my.asu.edu/docs
Powered by
3536-GmailBrochure 1
4/25/07 8:52:32 AM
Gee, mail!
Your ASU Mailbox is all grown up.
Gmail fo
E-mail forwarding Your San Jac e-mail can be forwarded to any other e-mail address.
r ASU
Google Talk/Chat Chat with friends or your instructor. Google Docs You can create/use documents, spreadsheets and presentations. Save documents and access from any computer with Internet access, on or off campus! Share your documents and collaborate on projects. Google Calendar Keep your life on schedule and share your calendar with friends.
Arizona State University, in partnership with Google, is excited to announce a new, improved student email system with email, calendaring and IM built on Gmail and Google's other collaboration tools. The bene ts to you include:
A massively increased storage quota 2 Gigs Shared calendaring to coordinate schedules with classmates Instant messaging capability right from your inbox A search mechanism to mine your emails Improved spam and virus filtering
Best of all, you will keep your current asu.edu address, keeping you connected with the ASU community and ensuring seamless email delivery. For more details and to make the switch today visit
INCLUDES 6 GB SPACE!
To access your San Jac e-mail go to:
start.student.sanjac.edu
http://www.asu.edu/emailsignup
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Got questions about San Jac student e-mail? Call Tech Support at 281.998.6137, or ask for help at any of the Open Labs.
EOI
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Bookmarks You can also use bookmarks to get students excited about using their new Google Apps services. They can be distributed in all kinds of different ways; you could include them in student orientation packets, for instance, or place them on library check-out and computer lab help desks.
Spilled coffee on your laptop? Spilled coffee on your laptop?
Good thing your papers are safe online. Good thing your papers are safe online.
Access your documents from any computer at stateuniversity.edu/apps Access your documents from any computer at stateuniversity.edu/apps
Desktop backgrounds and plasma screens Want to try a greener approach? Consider deploying a custom desktop background to computers in clusters and libraries around campus, or take out a large ad on your schools plasma screen system.
Your deadline is near. Your classmate is far. Your deadline is near. Your classmate is far.
Luckily, you dont have to get together to work together. Luckily, you dont have to get together to work together.
Collaborate on group projects online at stateuniversity.edu/apps Collaborate on group projects online at stateuniversity.edu/apps
STATEUNIVERSITY
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Newspaper or course catalog ads Consider placing an ad in your student newspaper the week of the launch. This makes a great complement to an article in the student newspaper, or a good stand-alone way to reach students.
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Please see class schedule on page 6 for exact dates and times for registration, class changes and payment.
May 19, 2008 May 23, 2008 May 26, 2008 May 27, 2008 July 25, 2008
3-Week (3), 8-Week (8), and 13-Week (13) classes begin 11-Week (1W) weekend classes begin Memorial Day holiday 12-Week (12) classes begin Last day to apply for August graduation
Northwestern is!
WHEN: WHERE:
Join over 4,000 students whove already activated a Google-powered @u.northwestern.edu account. With advanced services including e-mail, IM, calendar, and documents and spreadsheets, activating an @u.northwestern.edu account is a must for ultimate NU collaboration.
WHY:
281.998.6150
an equal opportunity institution An equal opportunity institution
www.sanjac.edu
Northwestern University
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We will be in touch again when we get closer to completing the transition to Google Apps. Sincerely, [TITLe, NAme]
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Step 6 (1 week to go): Heavy promotion Send another email when youre ready to launch, reminding your campus about the change and the available options. Continue to utilize the marketing collateral and websites that you have produced and promote in high traffic areas: plasma screens, campus libraries, dining halls, and your IT help desk. Go live and ongoing promotion: Continued support and updates New features and updates are continually added to Google Apps. Keep your campus in the loop with a blog or email updates. To stay up to date about the newest Google Apps features, you can subscribe online at www.google.com/a/edu to get an rSS feed or email updates of the latest changes to Apps. As new features become available, you could send out a quarterly Apps highlights newsletter detailing the features and changes.
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CHeCKLIST
Note: To make it easier for you to use, all of the content referenced in this guide, including customizable templates, graphics, and logos, is available online at www.google.com/apps/universitydeployment. Step 1: Branding brainstorm Give Google Apps at your school a unique name that reflects your identity. See examples on page 6. Step 2: Creative design Create your own logo, or use our logo in conjunction with your school name. See examples on pages 6 & 9. review the messaging content you can use for outreach about Google Apps, provided on page 7-8. Start a list of Frequently Asked Questions about Google Apps, and link to it from your email landing page. See sample FAQ on page 10. online Create a landing page that introduces Google Apps at your school and explains clearly how to sign up. See customizable landing page template on page 10. Add prominent links to your Google Apps landing page from popular pages on your school website. See tips for a successful linking strategy on page 10. Consider using a screensaver on your schools computers that invites users to sign in to their Google Apps accounts. See template on page 16. Around campus Use the provided Google Apps tips and tricks on your website, as email signatures, or printed out on tip cards. See product tips on page 12-13. Print and post paper flyers announcing Google Apps at your school. See customizable template on page 14. Consider hanging large banners in prominent community locations, such as a student center, computer lab, or library. See banner template on page 16. To further boost awareness, try distributing other forms of print collateral, such as bookmarks. See examples on page 16. Consider placing an announcement ad in your schools newspapers. See template on page 17. Step 3: Public announcement To further broaden your awareness campaign, try issuing a press release. See template on page 19. Send your announcement email on the date of deployment. Step 4: Campus blast Alert your users by email before deployment. See email templates on page 21. Step 5: evangelist outreach Brief your schools newspaper editors about the deployment. See briefing materials on page 22. educate your IT staff about the deployment and set up question stations in high traffic areas: help desk, library, computer centers. Step 6: Heavy promotion Send another reminder email on the date of deployment. Keep your campus up to date with the latest features by subscribing to the Google Apps update feed online at www.google.com/a/edu.
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Copyright 2009. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
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