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5-Year MBA Programme

1) The document outlines the ordinance for a 5-year integrated Masters in Business Administration program. It details admission requirements, duration and structure of the program over 10 semesters, evaluation and examination procedures. 2) Key aspects include students needing to pass all 10 semesters within 9 years, with examinations in December/January and May/June. Evaluation includes internal assessments, practicals, projects and reports. 3) Requirements to pass each semester include minimum 45% marks in individual papers and assessments, and 50% overall marks for the semester. Students can reappear for exams as outlined in the supplementary examination schedules.

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5-Year MBA Programme

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ORDINANCE

FIVE-YEAR [INTEGRATED] MASTERS DEGREE PROGRAMME IN BUSINESS ADMINISTRATION

[W.E.F. Academic Session 2008-09]

A. ADMISSION AND ELIGIBILITY 1. The duration of the course leading to the degree of Master of Business Administration (M.B.A.) shall be five academic years. Each year shall be divided into two semesters. A candidate shall have to pass all the ten semester examinations within a maximum period of nine years of his/her admission to the first semester of 5-Year[Integrated] MBA Programme failing which he/she will be deemed to be unfit for the programme. Admission to the first semester of the Programme shall be open to candidates who have passed Senior Secondary Examination i.e. 10+2 with at least 50% marks (pass marks in case of SC/ST candidates) in aggregate from a recognized Board of Education OR an equivalent examination. (a) The first semester examination shall be open to a regular student who: i) ii) iii) has been on the rolls of the Institute during the first semester; has at least 75% attendance in the class during the semester; has obtained pass marks in the internal assessment/workshop/practical exam. As specified in Clause 20; and bears a good moral character.

iv)

(b) The second to tenth semester examination shall be open to a regular student who: i) ii) iii) has been on the rolls of the Institute for the concerned semester; has at least 75% attendance in the class during the concerned semester; has passed the relevant semester examination or is covered under Clause 22(i) of the Ordinance; and

Every candidate shall be examined in the subject(s) as laid down in the Scheme of Examinations/Syllabus prescribed by the Academic Council from time to time.

The external examiner(s) will set the question papers as per the criteria laid down in the Scheme of Examination for the programme. The medium of instruction and examination shall be English ONLY. The last date of receipt of admission forms and fees shall be fixed by the ViceChancellor. The amount of examination fee to be paid by a candidate for each semester shall be as per the decision of the University from time to time. The Examination for the odd semesters shall ordinarily be held in the month of December/January and for the even semesters in the month of May/June or on such dates as may be fixed by the Vice-Chancellor. Supplementary examinations will be held for re-appear/failed candidates as under: Semester When held (a) First Semester Along with the 3rd Semester (b) Second Semester Along with the 4th Semester (c) Third Semester Along with the 1st/3rd/5th Semester (d) Fourth Semester Along with the 2nd/4th/6th Semester (e) Fifth Semester Along with the 1st/3rd/5th/7th Semester (f) Sixth Semester Along with the 2nd/4th/6th/8th Semester (g) Seventh Semester Along with the 1st/3rd/5th/7th/9th Semester (h) Eighth Semester Along with the 2nd/4th/6th/8th/10th Semester (i) Ninth Semester Along with the 1st/3rd/5th/7th/9th or after 9th Semester along with 10th Semester. (j) Tenth Semester Along with the 2nd/4th/6th/8th/10th Semester or after 10th semester.

6. 7.

10.

The Director of the Institute shall forward to the Controller of Examinations at least two weeks before the commencement of the examination in each semester a list of the eligible students who have satisfied the requirements of rules for appearing in the Examination. (i) As soon as possible, after the termination of the examination, the Controller of Examinations shall publish a list of candidates who have passed the Semester Examination. (ii) Each successful candidate shall receive a copy of the Detailed Marks Card on having passed the Semester Examination.

11.

12.

The list of successful candidates after the sixth/tenth semester examination shall be arranged as under in two divisions on the basis of aggregate marks obtained in the (a) first to sixth semester examinations (for the award of BBA Degree) and (b)

seventh to tenth semester (for the award of MBA Degree) taken together and the division obtained by the candidate will be stated in his degree: (a) Those who obtain 50% marks but less than 60% marks SECOND DIVISION (b) Those who obtain 60% or more marks FIRST DIVISION; (c) Those who pass all the semesters examination (1st to 6th for BBA and 7th to 10th for MBA) at the first attempt obtaining 80% or more marks in the aggregate shall be declared to have passed with DISTINCTION. C. EVALUATION 13 (i) The Director of the Institute shall forward the Internal Assessment marks/Workshop/Summer Internship/Practical awarded to the students, as per the scheme of examinations, wherever specified, to the Controller of Examinations. (ii) The Director of the Institute will preserve the records on the basis of which the, Internal Assessment awards/Workshop/Summer Internship etc. have been prepared for inspection, if needed by the University up to one month from the date of declaration of the semester examination results. This record, including the attendance, will be disposed off after one month.

(i) The internal assessment/practical/workshop/training report/project report awards of a candidate who fails in any semester/paper(s) shall be carried forward to the next examination. (ii) Candidate(s) who has not obtained pass marks in the Internal Assessment in any paper(s)/practical/workshop etc. will be provided an opportunity to appear before the Committee of Examiners, to be constituted by the Director of the Institute, to re-assess performance of the candidate, corresponding to schedule given for supplementary examinations in Clause 9 and the Internal Assessment/Workshop/Practical/Viva-voce given by the Committee shall be final. (iii) A candidate who fails to obtain pass marks as specified in clause 19 in training report/project report shall be afforded opportunity to undergo training again and conduct another project as the case may be, within one year from the date of declaration of the result and the same shall be assessed by a Board of Examiners appointed by the Vice-Chancellor on the recommendations of the Director. (iv) A candidate who fails to obtain pass marks in workshop/practical/vivavoce shall have to re-appear before the board of examiners as laid down in Clause

17 and 18, respectively, as per schedule specified for supplementary examinations in clause 9. 15. (a) Every student of MBA shall be required to undergo a practical training in an industrial organization approved by the Institute for four weeks and eight weeks, normally in the Summer Vacation, after the end of the fourth semester and eighth semester examinations. The candidates shall be required to undergo training in the various areas of the organization concerned. The organization may assign a specific project to the candidate, which will be completed by him/her during the period of training. The work done by the candidate during the training period shall be submitted in the typed form three copies of a training report as per the guidelines available at Annexure-1. The last date for the receipt of training report in the office of the Controller of Examinations shall be one month after the date of completion of training. (b) The evaluation of the Training Report shall be done by the examiner(s) internal and external. Evaluation for 50 per cent by the external examiner and for the remaining 50% a viva voce will be conducted by a Board of 3 internal examiners to be constituted by the Director. 16 (i) The candidate shall be required to submit three typed copies of his Project Report, as per the guide lines available at Annexure-2. The last date for receipt of Project Report in the office of the Controller of Examinations shall be one month before the commencement of the tenth semester examination. (ii) The Project Report shall be evaluated as per the guidelines specified in the Scheme of Examination, jointly by the external and the internal examiners. If the difference in the awards is up to 30% of the maximum marks, the average of the two shall be taken as final awards. If the difference between the external and internal examiners is more than 30% of the maximum marks, the appointment of the third examiner shall be made by the Vice-Chancellor on the recommendation of the PG Board of Studies in Management. The final award shall be the average of the three examiners. (iii) The marks obtained by the candidate for the project report shall be taken into account when he appears in any future examination under reappear clause. 17 (a) The comprehensive viva-voce/workshop shall be conducted by a Board of Examiners to be appointed by the Vice-Chancellor on the recommendation of the PG Board of Studies in Management consisting of the following members: i) ii) iii) One Internal Faculty, nominated by the Director of the concerned Institute; Two External Examiners from the academic field; and Two Executives from reputed organizations.

Three members shall form the quorum. (b) The marks obtained by the candidate for the viva-voce/workshop shall be taken into account when he appears in any future examiner under re-appear clause. 18. The practical examination(s) of the courses (relating to IT/Computer or wherever specified) shall be conducted by the following Board of Examiners, consisting of two members: i) ii) One internal faculty member (to be appointed by the Director of the Institute); and One external examiner (to be appointed by the Vice-Chancellor on the recommendations of the PG BOS in Management Sciences).

D. PROMOTION AND REAPPEAR 19. The minimum percentage of marks to pass the examination in each semester shall be: a) 45% in each written papers and internal assessment/computer practical/workshop, separately; b) 45% in Training Report/Project Report and Viva-Voce, separately; c) 50% in the total of each semester examination. d) A candidate who has secured minimum marks to pass in each paper but has not secured the minimum marks required to pass in aggregate for the semester concerned may take re-examination (in not more than two papers) to obtain the aggregate percentage required to pass the semester. 20. A candidate whose result, of the semester examination or re-evaluation, is declared late without any fault on his/her part, may attend classes for the next higher semester provisionally at his own risk and responsibility, subject to his/her passing the concerned semester examination. In case a candidate fails to pass the concerned semester examination, his/her attendance/internal assessment in the next higher semester in which he was allowed to attend classes provisionally will stand automatically cancelled. (i) A candidate shall be promoted to the next higher semester if he/she passes at least 50% of the papers prescribed in the 1st semester of the programme or 2/3 of the papers of preceding semester(s) examinations taken together, failing which he/she shall be declared as FAIL in that semester and he/she shall be required to appear in the failed semester in all the papers currently in force as a private candidate (as ex-student).

(ii) A candidate who has paid dues for the higher class and is dropped for want of fulfillment of any of the above conditions shall not be required to pay the dues again. EXPLANATION: 50% of five papers will be taken as three and that of seven papers as four and that of nine papers as five under this clause. E. OTHER PROVISIONS 22. There will be no improvement facilities available to MBA students. However, grace marks will be allowed as per University Rules. No migration of any candidate in any semester will be allowed in the programme. Notwithstanding the integrated nature of this course which is spread over more than one academic year and the Ordinance in force at the time a student joins the course shall hold good only for the examination held during or at the end of the academic year and nothing in this Ordinance shall be deemed to debar the University from amending the Ordinance and the amended Ordinance, if any, shall apply to all the students whether old or new. Any other provision not contained in the above shall be governed by the rules and regulations framed by the University from time to time. In case of any dispute arises the matter will be referred to the Vice-Chancellor for interpretation whose decision shall be final.

23. 24.

25.

CURRICULUM AND SCHEME OF EXAMINATIONS FOR FIVE-YEAR MBA (INTEGRATED) PROGRAMME, SESSION 2008-2009 FIRST YEAR 1st Semester
Paper No. 501-C1 501-C2 501-C3 Title of the Paper(s) Business Organization Business Communication Skills - Workshop Business Mathematics Computer Fundamentals and Applications Economic Policy and Analysis Financial Accounting Environment Management External Marks (Theory) 70 70 Internal Assessment Marks 30 30 Practical Marks Work shop Marks Internal 50 50 External

501-C4

501-C5 501-C6 501-C7

70 70 70

30 30 30

2nd Semester
Paper No. 502-C1 502-C2 502-C3 Title of the Paper(s) Macroeconomic Foundations Presentation Skills - Workshop Principles of Management External Marks (Theory) 70 70 Internal Assessment Marks 30 30 Practical Marks Work shop Marks Internal 50 External 50 -

502-C4

Business Statistics Economic and Business Legislation Data Base Management Systems Corporate Accounting

502-C5

502-C6 502-C7

50 70

50 -

SECOND YEAR 3rdSemester

Paper No. 503-C1 503-C2 503-C3 Title of the Paper(s) Business Taxation Business Etiquette - Workshop Disaster ManagementWorkshop Corporate Leadership External Marks (Theory) 70 50 Internal Assessment Marks 30 Practical Marks Work shop Marks Internal 50 50 External 50 -

503-C4

503-C5

Business Environment Cost and Management Accounting Advanced Information Technology

503-C6 503-C7

70 50

30 -

4th Semester
Paper No. 504-C1 504-C2 504-C3 Title of the Paper(s) Indian Financial System Indian Business Legends Workshop Developing Managerial Skills workshop Fundamentals of International Business Company Law External Marks (Theory) 70 50 Internal Assessment Marks 30 Practical Marks Work shop Marks Internal 50 50 External 50

504-C4

504-C5

504-C6

Research Methodology Computer Networks and Web Development

504-C7

NOTE: Immediately after the completion of the 4th Semester Examination, the students shall proceed for their summer internship of 4 weeks duration. The summer internship training reports prepared shall be assessed in the 5th semester as a compulsory paper. The Summer Internship Training Report shall be submitted by the candidates in the manner as specified in the Ordinance.

THIRD YEAR 5th Semester

Paper No. 505-C1 505-C2 505-C3 Title of the Paper(s) Financial Management Operations Management Managerial Economics Emotional Intelligence workshop Organizational Behavior External Marks (Theory) 70 70 70 Internal Assessment Marks 30 30 30 Practical Marks Work shop Marks Internal External -

505-C4

505-C5

505-C6 505-C7

System Analysis and Design Business Process Outsourcing

70 70

30 30

6th Semester
Paper No. 506-C1 506-C2 506-C3 Title of the Paper(s) Advanced Management Concepts Banking Operations Management Business Ethics -workshop External Marks (Theory) 70 70 50 Internal Assessment Marks 30 30 Practical Marks Work shop Marks Internal 50 External -

506-C4

Marketing Management

506-C5

Human Resource Management

506-C6

Small Business Management

506-C7

Event Management - workshop

FOURTH YEAR 7th Semester

Paper No. 507-C1 507-C2 507-C3 Title of the Paper(s) International Business Operations Operations Research Cross Cultural Management Management Information System Knowledge Management External Marks (Theory) 70 70 70 Internal Assessment Marks 30 30 30 Practical Marks Work shop Marks Internal External

507-C4

507-C5

507-C6

Facilities Management

Specialization - 1 Specialization - 2

8th Semester
Paper No. 508-C1 508-C2 508-C3 Title of the Paper(s) Strategic Management Supply Chain Management E-Business External Marks (Theory) 70 70 70 Internal Assessment Marks 30 30 30 Practical Marks Work shop Marks Internal External -

508-C4

Business Research Methods Specialization - 1 Specialization - 1 Specialization - 2 Specialization - 2

NOTE: Immediately after the completion of the 8th Semester Examination, the students shall proceed for their summer internship of 8 weeks duration. The summer internship training reports prepared shall be assessed in the 9th semester as a compulsory paper. The Summer Internship Training Report shall be submitted by the candidates in the manner as specified in the Ordinance.

FIFTH YEAR 9th Semester

Paper No. Title of the Paper(s) Corporate Governance External Marks (Theory) 70 Internal Assessment Marks 30 Practical Marks Work shop Marks Internal External -

509-C1

509-C2 509-C3

Entrepreneurship Business Negotiation Skills workshop Innovation Management

70 50

30 -

509-C4

509-C5

Summer Internship Specialization - 1 Specialization - 1 Specialization - 2 Specialization - 2

NOTE: The SVT carry 100 marks, which will be evaluated externally for 50% marks and for 50% internally. Internal evaluation will be based on the presentation/viva voce of SVT before the Board of Examiners, as specified in the Ordinance.

10th Semester
Paper No. Title of the Paper(s) Crisis Management Business Process Reengineering Project Report External Marks (Theory) 70 Internal Assessment Marks 30 Practical Marks Work-shop Marks Internal External -

510-C1

510-C2

510-C4

509-C5

Comprehensive Viva-voce Specialization - 1 Specialization - 1 Specialization - 2 Specialization - 2

100

NOTE: The evaluation of the paper(s), wherever specified in the Scheme of Examination, involving Workshop, will be done by internal examiners and external examiners. Evaluation will be done for 50% marks by the Board of Examiners, to be appointed by the Director and evaluation for the remaining 50% marks will be done by the External Examiners, as per the provisions of the Ordinance.

SPECIALIZATIONS OFFERED
HUMAN RESOURCE MANAGEMENT
Paper No. 507-S-HRM-1 508-S-HRM-1 508-S-HRM-2 SEM VII VIII VIII Title of the Paper(s) Training and Development Performance Management Compensation Management External Marks (Theory) 70 70 70 Internal Assessment Marks 30 30 30 Practical Marks -

509-S-HRM-1

Industrial Relations

509-S-HRM-2

Strategic HRM

510-S-HRM-1

Talent Management

510-S-HRM-2

Organization Development

FINANCE
Paper No. 507-S-FIN-1 508-S-FIN-1 508-S-FIN-2 SEM VII VIII VIII Title of the Paper(s) Management of Financial Services and Institutions Project Management and Infrastructure Finance Strategic Cost Management and Control External Marks (Theory) 70 70 70 Internal Assessment Marks 30 30 30 Practical Marks -

509-S-FIN-1

Taxation

Laws

and Planning

509-S-FIN-2

Management of Insurance Operations Security Analysis and Portfolio Management

510-S-FIN-1

510-S-FIN-2

Financial Derivatives

INFORMATION TECHNOLOGY
Paper No. 507-S-ITM-1 508-S-ITM-1 508-S-ITM-2 SEM VII VIII VIII Title of the Paper(s) Enterprise Resource Planning Object-Oriented Analysis and Design Programming in Oracle External Marks (Theory) 70 50 50 Internal Assessment Marks 30 Practical Marks 50 50

509-S-ITM-1

Multimedia and Web Engineering

509-S-ITM-2

Software Engineering

510-S-ITM-1

Programming in Visual Basic

510-S-ITM-2

Strategic Management of IT

INTERNATIONAL BUSINESS

Paper No. 507-S-IBM-1 508-S-IBM-1 508-S-IBM-2

SEM VII VIII VIII

Title of the Paper(s) Multinational Strategic Management Foreign Exchange Management Export Management

External Marks (Theory) 70 70 70

Internal Assessment Marks 30 30 30

Practical Marks -

509-S-IBM-1

Multinational Financial Management

509-S-IBM-2

International Banking Management

510-S-IBM-1

International Logistics

510-S-IBM-1

International Investment

MARKETING
Paper No. 507-S-MM-1 508-S-MM-1 508-S-MM2 SEM VII VIII VIII Title of the Paper(s) Strategic Brand Management Integrated Marketing Communication Customer Relationship Management External Marks (Theory) 70 70 70 Internal Assessment Marks 30 30 30 Practical Marks -

509-S-MM-1

Consumer Behavior Analysis

509-S-MM-2

Retail Management

510-S-MM-1

E- Marketing

510-S-MM-2

Sales and Distribution Management

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

BUSINESS ORGANISATION
PAPER CODE: 501- C1 UNIT-I Business concept, nature and spectrum of business activities, business system, business environment interface, business objectives UNIT-II Entrepreneurship concept and nature; entrepreneurial opportunities in contemporary business environment; process of setting up a business enterprise; choice of a suitable form of business organization UNIT-III Functional aspects of business (a) operations business size and location decisions, plant layout, mass production and mass customization, productivity, quality control (b) Finance money and backing, financial management and securities markets, risk management and insurance UNIT-IV Functional aspects of business (c) Marketing marketing and consumer behaviour, product planning and development, pricing decisions, channel and promotional decisions; network marketing, franchising, e-commerce and m-commerce SUGGESTED READINGS: 1. Vasishth, Neeru, Business Organisation, Taxmann, New Delhi 2. Talloo, Thelma J., Business Organisational and Management, TMH, New Delhi NOTE: 1. The External Examiner will set 8 questions in the Question Paper selecting at least two questions from each unit. In case, a Case Study is included it will carry marks equivalent to two questions. 2. The candidates will be required to attempt five questions in all, selecting at least one question form each unit.

External Workshop: 50 Internal Workshop: 50 Time: 3 hrs.

BUSINESS COMMUNICAITON SKILLS WORKSHOP

Paper Code: 501-C2 UNIT-I Introduction: Basics of communication, seven Cs of effective communication, barriers to communication, ethical context of communication UNIT-II Business communication at workplace: Letter writing component, layout and process, e-mail communication, bad news messages, persuasive written communication, memos, notice, agenda and minutes of meeting UNIT-III Report Writing: Types of business reports, structure of reports, short reports, long reports, abstracts and summaries, proposals UNIT-IV Communication skills: Reading skills, listening skills, note making, persuasive speaking, body language, gestures SUGGESTED READINGS: 1. Murphy, Herta A., Herbert W. Hildebrandt & Jane P Thomas, Effective Business Communication, Tata McGraw Hill, New Delhi 2. Konera, Arun, Professional Communication, Tata McGraw Hill, New Delhi 3. McGrath, E.H., Basic Managerial Skills for All, PHI, New Delhi 4. Meenakshi Raman & Prakash Singh, Business Communication, Oxford University Press, New Delhi NOTE: 1. The External Examiner will set 8 questions in the Question Paper selecting at least two questions from each unit. In case, a Case Study is included it will carry marks equivalent to two questions. 2. The candidates will be required to attempt five questions in all, selecting at least one question form each unit.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

BUSINESS MATHEMATICS
PAPER CODE: 501-C3 UNIT-I Theory of Sets Meaning, elements, types, presentation and equality of sets; union, intersection, compliment & difference of sets; Venn diagrams; Cartesian product of two sets; applications of set theory UNIT-II Indices & logarithms, arithmetic and geometric progressions and their business applications; sum of first n natural numbers, sum of squares and cubes of first n natural numbers UNIT-III Linear and Quadratic equation; permutations, combinations and binomial theorem (positive index) UNIT-IV Matrices Types, properties, addition, multiplication, transpose and inverse of matrix; properties of determinants, solution of simultaneous Linear Equations; differentiation and integration of standard algebraic functions; business applications of matrices, differentiation and integration SUGGESTED READINGS: 1. Sancheti, D.C., A.M. Malhotra & V.K. Kapoor, Business Mathematics, Sultan Chand & Sons, New Delhi 2. Zameerudin, Qazi, V.K. Khanna & S.K. Bhambri, Business Mathematics, Vikas Publishing House Pvt. Ltd, New Delhi 3. Reddy, R.Jaya Prakash, Y. Mallikarjuna Reddy, A Text Book of Business Mathematics, Ashish Publishing House, New Delhi 4. Bali N R, Gupta P N and Gandhi C P, A Textbook of Quantitative Techniques, Laxmi Publications, Delhi NOTE: 1. The External Examiner will set 8 questions in the Question Paper selecting at least two questions from each unit. In case, a Case Study is included it will carry marks equivalent to one question. 2. The candidates will be required to attempt five questions in all, selecting at least one question form each unit.

External Marks: 50 Practical Marks: 50 Time: 3 hrs.

COMPUTER FUNDAMENTALS AND APPLICATIONS

PAPER CODE: 501-C4 UNIT-I Introduction Digital and analog computers, evolution of digital computers, major components of a digital computer, hardware, software, firmware, middleware and freeware, computer applications UNIT-II Decimal number system, binary number system, conversion of a binary number to decimal number, conversion of a decimal number to a binary number, addition of binary numbers, binary subtraction, hexadecimal number system, octal number system UNIT-III Input devices, output devices, printers, plotters, other forms of output devices; main memory, secondary memory and backup memory UNIT-IV Computer applications in offices, use of computers in books publication, desktop publishing system, application of computers for data analysis, application of computer in education, application of computer in banks, medical field SUGGESTED READINGS: 1. Gill, Nasib, Computer Fundamental and Internet 2. Saxena, Computer Applications in Management, Vikas Publication, New Delhi 3. B. Ram, Computer Fundamentals, New Age Publications, New Delhi 4. Rajaraman, V., Computer Fundamentals, PHI, New Delhi Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). The students will be required to attempt any five questions (selecting at least one question from each unit). All questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

ECONOMIC POLICY AND ANALYSIS

Paper Code: 501-C6 UNIT-I Nature and significance of the study of economics; resource allocation decisions; basic nature and problems of a market economy; role of the government in an economic system; basic tools of economics analysis; assumptions and rationality of Economics UNIT-II Nature and causes of business cycles; determinants of growth rate and economic stability; nature and working of fiscal policy for growth and stabilization; nature and instruments of monetary policy; influence of macroeconomic policies on business conditions UNIT-III Nature, causes and measurement of inflation; effect of inflation on business sector; cost push versus demand pull inflation; economic policies for inflation control; nature and determination of exchange rate stabilization UNIT-IV Role of foreign trade in an economic system; basic parameters of export-import policy; nature of foreign direct and portfolio investment; policy to attract FDI; economic policy for an open economy SUGGESTED READINGS: 1. L. Lipsey and A. Chrystal, Economics, Oxford University Press, New Delhi 2. P.A. Samuelson and W.D. Nordhaus, Economics, Tata McGraw Hill, New Delhi 3. N.G. Mankiw, Principles of Economics, Thomson, New Delhi NOTE: 1. The External Examiner will set 8 questions in the Question Paper selecting at least two questions from each unit. In case, a Case Study is included it will carry marks equivalent to two questions. 2. The candidates will be required to attempt five questions in all, selecting at least one question form each unit.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

FINANCIAL ACCOUNTING
Paper Code: 501-C6 UNIT-I Accounting Meaning, nature, functions and types of accounting, accounting concepts and conventions, Journal, Ledger UNIT-II Subsidiary Books, Trial Balance, Rectification of Errors UNIT-III Bank Reconciliation Statement, Preparation of Final Accounts with adjustments UNIT-IV Depreciation Accounting: Concepts and methods (Straight Line and Written Down Methods only); Receipt and Payments Accounts; Income and Expenditure Accounts SUGGESTED READINGS: The list of books, cases and other specific references, including recent articles will be announced in the class by the concerned teacher. NOTE: 1. The External Examiner will set 8 questions in the question paper selecting at least two questions from each unit. In case, a Case Study is included it will carry marks equivalent to two questions. 2. The candidate will be required to attempt five questions in all, selecting at least one question from each unit.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

ENVIRONMENT MANAGEMENT
Paper Code: 501-C7 UNIT-I Introduction Overview of environmental crisis; Ecosystem concept, forest, grassland and desert ecosystem, aquatic ecosystem; Biodiversity concept and biodiversity conservation UNIT-II Renewable and non-renewable natural resources water resources, energy resources, forest resources, land, food and mineral resources; Pollution air and noise pollution, water, soil and marine pollution, solid waste management UNIT-III Social issues and environmental Issues related to energy, water conservation and rain harvesting; issues concerning displacement, resettlement and rehabilitation of people; global warming and Kyoto protocol; wasteland reclamation and management UNIT-IV Environmental Legislation Environment Protection Act, Air (prevention and control of pollution) Act, Water (prevention and control of pollution) Act, Wildlife Protection Act, Forest Conservation Act SUGGESTED READINGS: 1. Rajagopalan R, Environmental Studies, Oxford University Press, New Delhi 2. Kaushik Anubha, C.P. Kaushik, Perspective in Environmental Studies, New Age International (P) Ltd. Publishers 3. Joseph Benny, Environmental Studies, Tata McGraw Hill Publishing Company Ltd., New Delhi 4. Ubaroi, N.K., Environment Management, Excel Books, New Delhi NOTE: 1. The External Examiner will set 8 questions in the question paper selecting at least two questions from each unit. In case, a Case Study is included it will carry marks equivalent to two questions. 2. The candidate will be required to attempt five questions in all, selecting at least one question from each unit.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

MACRO-ECONOMIC FOUNDATIONS
PAPER CODE: 502-C1 UNIT-I Nature and scope of macroeconomics, circular flow of income; national income alternative concepts and measures, income and their interrelationship, stock and flow variables, aggregate demand, supply and macroeconomic equilibrium UNIT-II Macro analysis of consumer behaviour, cyclical and secular consumption, income consumption relationship, absolute, relative and permanent income hypothesis, simple Keynesian Model of income determination; multiplier analysis UNIT-III Nature of fiscal policy, fiscal deficits, fiscal policy and income determination, basic issues in fiscal deficit manageme3nt, nature and management of public debt; business taxes types, rationale and incidence UNIT-IV Demand for money: Definition of money, functions of money, theories of money; money supply measures; credit creation process and money multiplier, promotional and regulatory role of central bank SUGGESTED READINGS:
1. 2. 3. 4. 5. 6. 7. 8. Gupta G.S., Macroeconomics Theory and Applications, Tata McGraw Hill, New Delhi Edward Shapiro, Macroeconomic Analysis, Galgotia, New Delhi Gupta S.B., Monetary Economics: Theory, Policy and Institutions, S. Chand, New Delhi Vaish, M.C., Macroeconomic Theory, Vikas Publications, New Delhi DSouza, Errol, Macroeconomics, Pearson Education, New Delhi Deen Burg, Thamar F, Macro Economics: Concepts, Theories & Policies, McGraw Hill, International Ed. Diulio, Eugene, Schaums Outline of Theory & Problems of Macro Economics, McGraw Hill Arnold, Roger A, Macro Economics, South Western College Publishing, Thomson Learning

NOTE:
1. The external examiner will set 8 questions in the question paper selecting at least two questions from each unit. The candidates will be required to attempt five questions in all, selecting at least one question from each unit.

External Workshop Marks: 50 Internal Workshop Marks: 50 Time: 3 hrs.

PRESENTATION SKILLS - WORKSHOP

PAPER CODE: 502-C2 UNIT-I Business Communication Nature and process, forms of communication, role of communication skills in business, communication networks, barriers to communication UNIT-II Communication Skills: Listening skills Cognitive process of listening, barriers to listening, reading skills, speaking skills, public speaking, voice modulation and body language UNIT-III Written Communication Types, structures and layout of business letters; presentation letters sales letters, claim letters, employment letters, writing memo, notice and circular UNIT-IV Business Reports Purpose and types, framework of business reports, presentation of reports, brochures, notice and agenda of meeting and recording of minutes of meetings SUGGESTED READINGS:
1. 2. 3. 4. 5. Koneru, Arun, Professional Communication, Tata McGraw Hill, New Delhi Monipally, M.M., Business Communication Strategies, Tata McGraw Hill, New Delhi Das, Baswajit and Ipseeta Satpathy, Business Communication and Personality Development, Excel Books, New Delhi McGrath, E.H., Basic Managerial Skills for All, Prentice Hall of India, New Delhi Rai, Urmila and S.M Rai, Business Communication, Himalaya Publishing House, Mumbai

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

PRINCIPLES OF MANAGEMENT
PAPER CODE: 502-C3 UNIT-I Introduction nature and process of management, basic managerial roles and skills, nature of managerial work; approaches to management classical, behavioural, systems and contingency approaches; contemporary issues and challenges UNIT-II Planning and decision making concept, purpose and process of planning, kinds of plans, strategies, policies and planning, premises, goal setting, MBO; decision making nature and process, types of managerial decisions, decision making conditions, forms of group decision making in organization UNIT-III Organizing fundamentals of organizing, bases of departmentation, distribution of authority, coordination; organization structure and design; leadership nature and significance, leading and managing, leadership styles, leadership theories UNIT-IV Management Control nature, purpose and process of controlling, kinds of control system, prerequisites of effective control system, resistance to control, controlling techniques SUGGESTED READINGS:
1. 2. 3. 4. Griffin, Ricky W, Management, Biztantra, New Delhi Stoner, Freeman and Gilbert, Jr. Management, Pearson Education, New Delhi Weihrich, Heinz and Harold Koontz, Management: A Global Perspective, Tata McGraw Hill Daft, Management, Thompson Learning, New Delhi Robbins, S.P., Management, Pearson Education

5. NOTE:
1. 2.

The external examiner will set 8 questions in the question paper selecting at least two questions from each unit. The candidates will be required to attempt five questions in all, selecting at least one question from each unit.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

BUSINESS STATISTICS
PAPER CODE: 502-C4 UNIT-I Statistics: Meaning, evolution, scope, limitations and applications; data classification; tabulation and presentation: meaning, objectives and types of classification, formation of frequency distribution, role of tabulation, parts, types and construction of tables, significance, types and construction of diagrams and graphs UNIT-II Measures of Central Tendency and Dispersion: Meaning and objectives of measures of central tendency, different measure viz. arithmetic mean, median, mode, geometric mean and harmonic mean, characteristics, applications and limitations of these measures; measure of variation viz. range, quartile deviation mean deviation and standard deviation, co-efficient of variation and skewness UNIT-III Correlation and Regression: Meaning of correlation, types of correlation positive and negative correlation, simple, partial and multiple correlation, methods of studying correlation; scatter diagram, graphic and direct method; properties of correlation coefficient, rank correlation, coefficient of determination, lines of regression, co-efficient of regression, standard error of estimate UNIT-IV Index numbers and time series: Index number and their uses in business; construction of simple and weighed price, quantity and value index numbers; test for an ideal index number, components of time series viz. secular trend, cyclical, seasonal and irregular variations, methods of estimating secular trend and seasonal indices; use of time series in business forecasting and its limitations, calculating growth rate in time series SUGGESTED READINGS: 1. Gupta, S.P. & M.P. Gupta, Business Statistics
2. Gupta, C.B., An Introduction to Statistical Methods 3. Gupta, B.N., An Introduction to Modern Statistics 4. Sancheti, S.C. & V.K. Kapoor, Statistical Methods 5. Ellhans, D.N., Fundamentals of Statistics 6. Gupta, S.P., Statistical Methods 7. Sharma, J.K., Business Statistics, Pearson Education, New Delhi

NOTE: 1. The External Examiner will set 8 questions in the question paper selecting at least two questions from
each unit. In case, a Case Study is included it will carry marks equivalent to one question. 2. The candidates will be required to attempt five questions in all, selecting at least one question from each unit.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

ECONOMIC AND BUSINESS LEGISLATION

PAPER CODE: 502-C5 UNIT-I
Law of contract: Elementary knowledge of essentials of a valid contract, performance of contract, mode of discharge of contract, remedies for breach of contract Contract of agency: Definition of agent and agency, creation of agency, duties and rights of agent and principal, principals duties towards agents and third parties; termination of agency

UNIT-II
Law of sale of goods: Definition and essential of a contract of sale, conditions and warrantee, passing of property in goods; performance of contract right of unpaid sailor, remedies for breach of contract

UNIT-III
Partnership Act: Nature of a partnership firm, duties and rights of partners, relations of partners to third parties, minor to benefit of partnership, reconstitution of a partnership firm, dissolution of a firm Information Technology Act: Meaning and scope of information technology act, digital signature, electronic governance, regulation of certifying authority, digital signature certificates, duties of subscribers, penalties adjudication and offences

UNIT-IV
Competition Act, 2002 definitions, prohibition of certain agreements, abuse of dominant position, regulation of combinations, duties, powers & functions of competition commission of India; SEBI its objectives, establishment and management, functions & powers

SUGGESTED READINGS:
1. 2. 3. 4. 5. Datey, V.S., Business and Corporate Laws, Taxmann Publications Bansal, C.L., Business and Corporate Laws, Excel Books Kuchhal, M.C., Mercantile Law, Vikas Publishing Pvt. Ltd. Rama Krishna Raju, V., Business Laws and Economic Legislation, Himalaya Publishing House Economic Laws, Taxmann Publications

NOTE:
1. 2. The external examiner will set 8 questions in the question paper selecting at least two questions from each unit. The candidates will be required to attempt five questions in all, selecting at least one question from each unit.

External Marks: 50 Internal Marks: 50 Time: 3 hrs.

DATA BASE MANAGEMENT SYSTEM

PAPER CODE: 502-C6 UNIT-I Introduction to DBMS Concept of database, objectives, advantages, limitations, structure, functions of DBMS; entities, attributes; schemas, sub-schema, data and Database Administrator (DBA) UNIT-II RDBMS and SQL Introduction, terminologies, database design goals, database modeling life-cycle, keys, normalization forms; SQL, Pitfalls in RDBMS; Object Oriented DBMS UNIT-III Data Modelling Architecture and Design introduction to data models, classification of data model hierarchical, network and relational model; queries in DBMS; Database security UNIT-IV Database System Architecture centralized, client-server, parallel and distributed systems, recovery procedures in database system; remote backup systems Lab: Working with Microsoft Access SUGGESTED READINGS:
1. 2. 3. 4. Navathe, Fundamental of Database System, Addison Wesley Rob, Database System, Thomson Learning, Mumbai Singh, C.S., Data Base System, New Age Publications, New Delhi Saini, S.P.S., Anish Saini, Database Management System, Vayu Education of India, New Delhi

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

CORPORATE ACCOUNTING
PAPER CODE: 502-C7 UNIT-I Accounting for share capital transaction: Issue of share, forfeiture and surrender of shares, redemption of preference shares, buy-back of shares UNIT-II Debentures: Issue of debentures, methods of redemption of debentures; underwriting of shares and debentures; valuation of goodwill UNIT-III Statutory provision regarding preparation of companys final accounts, preparation of profit and loss account and balance sheet of company as per the requirement of Schedule VI of the companies act; acquisition of business and profit prior to incorporation UNIT-IV Banking company accounts: Meaning of banking, types of banking, capital adequacy works for banks, financial statement of banks Insurance company accounts: Meaning of insurance, types of insurance, financial statement of insurance companies SUGGESTED READINGS:
1. 2. 3. 4. 5. Sehgal, Ashok & Sehgal, Deepak, Advanced Acconting Vol. II, Taxmann, New Delhi Mukherjee & Hanif, Corporate Acconting, Tata McGraw Hill, New Delhi Arulanandam & Raman, Corporate Accounting, Himalaya Publishing House, New Delhi Monga, J.R., Corporate Accounting, Margin Paper Bank, New Delhi Maheshwari, S.N., Advanced Accounting, Vikas Publications

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

BUSINESS TAXATION Paper Code: 503-C1

UNIT-I Basic concepts of income tax, residential status and its incidence on tax liability, incomes exempt from tax; income from the had salary; income from house property UNIT-II Profits and gains of business and profession including depreciation; capital gains; income from other sources UNIT-III Clubbing and incomes, setting off and carrying forward of losses; general deductions from gross total income, assessment of individuals, computation of tax liability UNIT-IV Value added tax: Important definitions; need; merits and demerits; classification of goods and rates of tax; input tax credit; modes of computation of VAT; assessment and filling of return Service Tax: nature and need; exemptions; registration; taxable services; assessment and filling of return SUGGESTED READINGS: 1. 2. 3. 4. 5. NOTE: 1. One case study be discussed per unit in the class.
2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

Singhania, V.K. and Singhania, Monica, Student Guide to Income Tax, Taxman Publications Ahuja, Girish and Gupta, Ravi, Income Tax, Bharat Publication Singhania, V.K. and Singhania, Kapil, Direct Taxes Law and Practice, Taxman Publications Singhania, V.K., Singhania, Kapil and Singhania, Monica, Direct Taxes Planning and Management, Taxman Publications Lal, B.B., Direct Taxes, Pearson Education

External Workshop: 50 Internal Workshop: 50 Time: 3 hrs.

BUSINESS ETIQUETTE - WORKSHOP

Paper Code: 503-C2 UNIT-I
Workshop Etiquette Office protocol and etiquette, professional conduct, use of courteous phrases in the workplace, proper way to make introduction, business dress, grooming

UNIT-II
Communication Etiquette Written communication manners, listening skills, body language, voice tone and eye contact, telephone etiquette, e-mail, voice mail etiquette, ways to deal with difficult people, extending, accepting and declining invitations

UNIT-III
Business Meetings and Dining Etiquette Attending business functions, etiquette in meetings, business socialization, organizing social events for business, dining manners, banquet etiquette

UNIT-IV
Global Manners Importance of awareness of international customs, cultural taboos and practices, traveling etiquette, business etiquette in USA, Europe, Africa, Middle East, Latin America

External Marks: 50 Internal Workshop: 50 Time: 3 hrs.

DISASTER MANAGEMENT WORKSHOP

Paper Code: 503-C3 UNIT-I Natural Disasters Flood, Earthquakes and landslides, Cyclones, Tsunami, Drought, Heat waves and sandstorms, Cold waves

UNIT-II Manmade Disasters War, terrorism, stampedes, riots, industrial fires, nuclear power accidents, hazardous materials and toxic emission, utility failure UNIT-III Relief Operations Saving victims, conducting medical relief operations, managing relief operations, psychological issues, rehabilitation work UNIT-IV Proactive Measures Planning for disaster management, local disaster management cell, business recovery plan, safety management, government response to disaster SUGGESTED READINGS: 1. 2. Modh, Satish, Citizens Guide to Disaster Management, Macmillan India Ltd., New Delhi Deshmukh, L M, Industrial Safety Management, Tata McGraw Hill, New Delhi

NOTE:
The internal workshop shall be conducted by the board constituted by the Director, IMSAR.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

CORPORATE LEADERSHIP Paper Code: 503-C4

UNIT-I Introduction: Concept of leadership, trait and behavioural approaches, contingency approach, interactive framework for analyzing leadership UNIT-II Focus on Leader: Leader as an individual, power and influence, leadership and values, emotional leadership and leadership, leadership behaviour, courage and moral leadership UNIT-III Leader as relationship builder: motivation and empowerment, leader as communication champion, leading teams, leadership diversity UNIT-IV Leader as social architect: Creating vision and strategic direction, shaping culture and values, designing and leading learning organization, leadership and change SUGGESTED READINGS: 1. 2. Daft, Richard L., Leadership, Cengage Learning India Pvt. Ltd., New Delhi Hughes, Richard L, Robert C., Ginnett and Gordon J, Curphy, Leadership Enhancing the Lessons of Experience, Tata McGraw Hill Co. Ltd, New Delhi

NOTE: 1. One case study be discussed per unit in the class.

2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

BUSINESS ENVIRONMENT Paper Code: 503-C5

UNIT-I Business Environment Nature, structure and components of business environment; country risk; political risk and corporate adjustment; international impact on business environment; nature of Indian economy UNIT-II Economic reforms; current monetary and fiscal policy environment; competitive environment and the Competition Act 2002; Consumer and Investors protection; corporate governance UNIT-III Industrial policy of 1991; public sector reforms; public private partnership; SMEs threats and challenges; industrial sickness; industrial relations; Industrial Financial Institutions IDBI, IFCI and ICICI UNIT-IV Balance of Payments scenario; foreign trade pattern and policy; globalization trends; environment for international direct investment; Foreign Exchange Management Act SUGGESTED READINGS: 1. 2. 3. 4. 5. Mishra S.K. and Puri V.K., Economic Environment of Business, Himalaya Publishing, New Delhi Bedi, Suresh, Business Environment Datt Ruddar and Sundaram, Indian Economy Govt. of India, Economic Survey (latest year), Govt. of India, New Delhi Sengupta N.K., Government and Business, Vikas Publication, New Delhi

Note:
1. One case study be discussed per unit in the class.
2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

COST AND MANAGEMENT ACCOUNTING Paper Code: 503-C6

UNIT-I Cost Accounting meaning, importance, methods, techniques; classification of costs and cost sheet; inventory valuation; an elementary knowledge of activity based costing UNIT-II CVP analysis determination of break-even point, profit volume ratio, profit volume graph, margin of safety, CVP analysis in multiproduct firm, utility and limitation; marginal costing and its application in managerial decision making; elementary knowledge of target costing UNIT-III Budgetary control meaning, need, objectives, essentials of budgeting, different types of budgets; standard costing and variance analysis (materials, labour) UNIT-IV Management accounting concept, need, importance and scope; analysis and interpretation of financial statements meaning, importance and techniques, ration analysis; fund flow analysis; cash flow analysis SUGGESTED READINGS: 1. 2. 3. 4. 5. 6. 7. Thukaram Rao, M.E., Cost and Management Accounting, New Age Publishers Singhal, A.K. and Ghosh Roy, H.J., Accounting for Managers, JBC Publishers and Distributors, New Delhi Pandey, I.M., Management Accounting, Vikas Publishing House, New Delhi Horngren, Sundem and Stratton, Introduction to Management Accounting, Pearson Education, New Delhi Hansen & Mowen, Cost Management, Thomson Learning Mittal, S.N., Management Accounting and Financial Management, Shree Mahavir Book Depot, New Delhi Jain, S.P. and Narang, K.L., Advanced Cost Accounting, Kalyani Publishers, Ludhiana

External Marks: 50 Practical Marks: 50 Time: 3 hrs.

ADVANCED INFORMATION TECHNOLOGY Paper Code: 503-C7

UNIT-I Internet: Evolution, Applications of internet; World Wide Web; Web browser, e-mail, search engine; URL and Domain name system; Internet connection options; Internet protocols TCP/IP, HTTP, FTP, GOPHER, WAIS and Telnet. UNIT-II Intranet and extranet: Concept of intranet and extranet, applications of intranets, technical infrastructure of intranet, intranet technology resources, business value of intranets, planning an intranet; Extranet structure of extranets, extranet products and services, benefits of extranets, business models of extranet applications. UNIT-III Networked economy: Elements of networked economy, impact of computer networks on business, using IS functions to deal with business risks; Threats to privacy, protecting privacy; Ethical issues in networked economy; Health issues in networked economy; Social and economic issues in networked economy. UNIT-IV Information Technology Applications: Enterprise resource planning concept, benefits and applications; Supply Chain management concept, supply chain decisions, principles of SCM; Data warehousing concept, types of architecture, advantages, disadvantages and applications. SUGGESTED READINGS
1. 2. 3. 4. 5. 6. 7. 8. 9. Desborough John. (1996). Intranet Web Development. New Riders Publishing, Indianapolis Indiana. Hinriches R.J.(199) Intranet whats the bottom line. Sun Microsystems Press. A Prentice Hall Publications. Dhunna and Verma. (2009). Computer Networks and Internet, Vayu Education of India, New Delhi. McKeown, Information Technology and the Networked Economy, Thomson Learning Mary Ann Pike et al.(1998). Using the Internet. QUE. OBrien, J.A. (2002). Management Information Systems, 4th ed., Galgotia Publication, New Delhi. Elias M. Awad. (2009). Electronic Commerce: From vision to fulfillment, 3rd ed., Pearson Education, New Delhi. Turban Efraim et. al. (2002). Electronic Commerce: a managerial perspective, Pearson Education, New Delhi. Dewan Bhushan. (2002). Managing information technology, Vikas Publishing House, New Delhi.

Lab: Practice in Photo Shop & other Multimedia Packages, Working with Web Browsers.

NOTE:
Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). The students will be required to attempt any five questions (selecting at least one question from each unit). All questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

INDIAN FINANCIAL SYSTEM Paper Code: 504-C1

UNIT-I Financial System Meaning, components and functions; reforms in the Indian Financial System; money market and its segments UNIT-II Primary market; stock exchange and its function, trading in stock exchange, NSE, OTCEI, depositories and custodraus, new financial instruments, role and functions of SEBI UNIT-III Commercial banks, R&Bs, risk management in banks, merchant banking and its services, NBFCs UNIT-IV Mutual funds, factoring and forfacting, venture capital SUGGESTED READINGS: 1. 2. 3. 4. Pathak, Bharati V (2008), The Indian Financial System, Second Edition, Pearson Education Khan, M Y, Indian Financial System, Fourth Edition, Tata Mc Graw Hill Machiraju, H R, Indian Financial System, Third Edition, Vikas Publications Desai, Vasant, The Indian Financial System and Development, Himalaya Publishing House

NOTE: 1. One case study be discussed per unit in the class.

External Marks: 50 Internal Workshop: 50 Time: 3 hrs.

INDIAN BUSINESS LEGENDS WORKSHOP Paper Code: 504-C2

UNIT-I The Pioneers Cawasji Nanbhony Davar, JRD Tata, G D Birla, Dhiru Bhai Ambani, Verghese Kurien UNIT-II The Exemplary CEOs Ratan Tata, Rahul Bajaj, Mukesh Ambani, Venu Srinivasan, K V Kamath, Nandan Nilkeni, Anil Ambani UNIT-III The Business Icons Luxmi N Mittal, N R Narayana Murthy, Azim H Premji, Sunil Mittal, Kumar Manglam Birla UNIT-IV Women Business Leaders Kiran Mazumdar Shaw, Indra Nooyi, Naina Lal Kidwai, Chand Kochhar, Amrita Patel SUGGESTED READINGS: 1. Chary, S.N., Business Gurus Speale, McMillan Indian Ltd., New Delhi 2. Jayaraman, P., Management Icons, Excel Books, New Delhi 3. Pandit, Srinivas, Exemplary CEOs, Tata McGraw Hill, New Delhi 4. Piramal, Gita, Business Legends, Penguin Books, New Delhi 5. Piramal, Gita, Business Legends, Penguin Books, New Delhi 6. Piramal, Gita, Business Maharajao, Penguin Books, New Delhi

NOTE:
Both internal as well as external workshops shall be conducted by a board of examiners to assess the performance of students. For internal evaluation, the board will be constituted by the Director, consisting of 3 senior faculty members. External board will consist 3 members (1) Director of the Institute, (2) one academician and (3) one executive. Two members will form the quorum.

External Workshop: 50 Internal Workshop: 50 Time: 3 hrs.

DEVELOPING MANAGERIAL SKILLS Paper Code: 504-C3

UNIT-I Introduction: Critical role of management skills, essential management skills, approach to skill development; personal skills developing self awareness, managing personal stress, solving problems analytically and creatively UNIT-II Interpersonal Skills: Principles of supportive communication, building positive relationship through supportive communication, strategies for gaining power and influence, fostering motivating environment, managing interpersonal conflict UNIT-III Group Skills: Concept and dilemma of empowerment, fostering empowerment and delegation, building effective teams and promoting teamwork, leading positive change UNIT-IV Key Communication Skills: Making effective oral and written presentation, planning and conducting interviews, conducting successful meetings SUGGESTED READINGS: 1. Wehtten, David A and Kim S Cameron, Developing Management Skills, Pearson Education, New Delhi 2. McGrath, E H Basic Managerial Skills for All, Prentice Hall of India Pvt. India, New Delhi 3. Hurlock, Elizabeth B, Personality Development, Tata McGraw Hill, New Delhi NOTE:
Both internal as well as external workshops shall be conducted by a board of examiners to assess the performance of students. For internal evaluation, the board will be constituted by the Director, consisting of 3 senior faculty members. External board will consist 3 members (1) Director of the Institute, (2) one academician and (3) one executive. Two members will form the quorum.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

FUNDAMENTALS OF INTERNATIONAL BUSINESS Paper Code: 504-C4

UNIT-I International Business: An overview; Domestic versus International Business; Major risks and challenges of International Business; International Business Environment Components and determinants; stages of internationalization of business; international business approaches, concept of globalisation UNIT-II Modes of entering into international business; nature of multinational enterprise and international direct investment; motives and determinants of Foreign Direct Investment; Foreign Exchange Market; determination of exchange rate; Balance of Payments UNIT-III Theories of International Trade Absolute advantage theory; comparative advantage theory; factor proportions theory; Product Life Cycle theory of trade; governmental influence on trade, rationale for government intervention, instruments of trade control; role of WTO, IMF and World Bank in international trade UNIT-IV Assessing international markets; designing products for foreign markets; branding decisions, international promotions policy; international pricing, international logistics and distribution SUGGESTED READINGS: 5. 6. 7. 8. 9. NOTE: 1. One case study be discussed per unit in the class.
2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

Rugman Alen M and Hodgetts Richard D, International Business, A Strategic Management Approach, McGraw Hill Dunning John H, The Globalisation of Business, Rontledge London Omkvisil and Shaw, International Marketing Daniels John D and Radebangh Lee H, International Business, Pearson Education Rao P Subba, International Business, Himalaya Publishing House

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

COMPANY LAW Paper Code: 504-C5

UNIT-I Company meaning and features, kinds of companies, registration and incorporation, memorandum of association, article of association, prospectus UNIT-II Share Capital Shares, issue and allotment of shares, transfer of shares, types of shares, alteration of share capital, buy-back of shares, surrender and forfeiture of shares, bonus shares Debentures Meaning and kinds, debenture trust deed and duties of trustee UNIT-III Company Administration and Meetings Board of Directors qualification, appointment, duties and remuneration Meetings Statutory meeting, annual general meeting, extra ordinary general meeting UNIT-IV Prevention of oppression and mismanagement Winding up types of winding up, appointment of liquidator, powers of liquidator, conduct of winding up SUGGESTED READINGS: 1. 2. NOTE: 1. One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks. Singh, Avtar, Company Law, Eastern Book Company, Lucknow Kapoor, N D, Elements of Company Law

External Marks: 50 Internal Workshop: 30 Time: 3 hrs.

RESEARCH METHODOLOGY Paper Code: 504-C6

UNIT-I Introduction Meaning and significance of research in management; types of research historical studies, case studies, survey and experimental studies, criteria for good research, the manager and researcher relationship UNIT-II Research Process Formulation of research problem, defining research problem need for research design, classification of research design, features of good research design, research proposal UNIT-III Sampling and Data Collection Meaning and concept of sampling design, criteria of good sampling design; types of sampling design probability and non-probability; data collection types of data, sources and tools of data collection, questionnaire construction UNIT-IV Data Processing and Interpretation Editing, coding, classification and tabulation of data, meaning and techniques of data interpretation; report writing steps, layout and types SUGGESTED READINGS: 1. Sekaram, Uma, Research Methods for Business A Skill Building Approach, John Wiley & Sons (Asia) Pvt. Ltd., Singapore, 2003 2. Cooper, Donald R and Pamela S Schiendler, Business Research Methods, Tata Mc Graw Hill, New Delhi 3. Zikmund, G. William, Business Research Methods, Thomsom Business Information India Pvt. Ltd, Banglore 4. Kothari, C R, Research Methodology methods and techniques, Vishwa Prakashan, New Delhi NOTE:
Both internal as well as external workshops shall be conducted by a board of examiners to assess the performance of students. For internal evaluation, the board will be constituted by the Director, consisting of 3 senior faculty members. External board will consist 3 members (1) Director of the Institute, (2) one academician and (3) one executive. Two members will form the quorum.

External Marks: 50 Practical Marks: 50 Time : 3 hrs.

COMPUTER NETWORKS AND WEB DEVELOPMENT Paper Code: 504-C7

UNIT-I Understanding Computer Networks: Uses, benefits and limitations of computer networks; Types of computer networks; Network devices; Network topologies for LANS, Ethernet (IEEE 802.3), Tokenring (IEEE 802.5); Introduction to OSI, TCP/IP reference models. UNIT-II Data Communication System: Communication modes; Communication media; Analog and digital signals; Serial and parallel transmission, synchronous and asynchronous transmission; Concept and types of modulation; Switching techniques; Multiplexing. UNIT-III Web Design and Technology: Requirements of intelligent websites; Website planning process; Website organization; Useful and attractive web pages; Website and page development tools; Testing and maintaining a website; Evaluating web site performance. UNIT-IV HTML & Web Page Design: Structure of HTML Document; HTML tags, inserting images, creating links, tables, forms and frames. Network Security: Cryptography; Digital signature; Firewall; User identification and authentication. SUGGESTED READINGS: 1. Forouzan , Data Communication & Networking, TMH, Delhi. 2. Comer, E. Douglas, Computer Networks and Internet 4e, Pearson Education, Delhi. 3. Napier Albert H. et al. (2009).Creating a winning E-Business. Cengage Learning, 2nd ed., New Delhi. 4. Miller, Data and Network Communication, Vikas Publishing House, New Delhi. 5. Tannenbaum, Computer Networks, PHI, Delhi. 6. Hagg, Baltzan & Philips, Business Driven Technology, TMH, N. Delhi. 7. Molly, Using HTML 4, PHI, Delhi. 8. Joseph P.T.(2006). E-Commerce: An Indian Perspective. Prentice Hall of India, 2nd ed., New Delhi. Lab: Practice in Microsoft FrontPage & HTML for web development, working with Web

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

FINANCIAL MANAGEMENT Paper Code: 505-C1

UNIT-I Financial management scope, finance functions and its organization, objectives of financial management; time value of money; sources of long term finance UNIT-II Investment decisions importance, difficulties, determining cash flows, methods of capital budgeting; risk analysis (risk adjusted discount rate method and certainty equivalent method); cost of different sources of raising capital; weighted average cost of capital UNIT-III Capital structure decisions financial and operating leverage; capital structure theories NI, NOI, traditional and M-M theories; determinants and dividend policy and dividend models Walter, Gordon & M M Models UNIT-IV Working Capital meaning, need, determinants; estimation of working capital need; management of cash, inventory and receivables SUGGESTED READINGS: 1. Pandey, I.M., Financial Management, Vikas Publishing House, New Delhi 2. Khan M Y, and Jain P K, Financial Management, Tata McGraw Hill, New Delhi 3. Keown, Arthur J, Martin, John D Petty J William and Scott David F, Financial Management, Pearson Education 4. Chandra, Prasanna, Financial Management, TMH, New Delhi 5. Van Home, James C, Financial Management and Policy, Prentice Hall of India 6. Brigham & Houston, Fundamentals of Financial Management, Thomsom Learning, Bombay 7. Kishore R, Financial Management, Taxmans Publishing House, New Delhi NOTE: 1. One case study be discussed per unit in the class.
2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

OPERATIONS MANAGEMENT Paper Code: 505-C2

UNIT I
Strategic Operations Management - Decision-making in production; factors determining production planning; production planning systems; benefits of production control; elements of production control; factors determining production control; nature of strategic management; process; importance and role of operations management in strategic management; Production Processes Selection of a process; service operations; process design; facilities planning; affecting process design; types of process design; process technology

UNIT II
Plant Location - Nature; location theories; location factors; Plant Layout - Objectives of a good layout; factors influencing layout; principles of layout; types of layout; service facility layout; importance of layout; revision of layout; layout-tools and techniques; layout or building; Work Study - Method Study and Work Measurement Importance of work study; objectives of work study; relationship of time and motion study to work study; basic work study procedure; methods analysis; motion study; work measurement; techniques of work measurement; work sampling procedure

UNIT III
Aggregate Planning and Master Production Scheduling - Nature and objectives of aggregate planning; operations planning and scheduling systems; aggregate production planning; need and steps in aggregate capacity planning; approaches to aggregate planning ; capacity planning and capacity requirement planning(CRP); capacity measurement and decisions; Resource Requirements Planning - Nature; resource requirements planning system; MRP-I; MRP-II; operation of the MRP system; terms used in MRP; MRP computational procedure; issues in MRP; potential benefits from MRP; implementation of MRP; evaluation of MRP; Enterprise Resource Planning (ERP)

UNIT IV
Quality Control - Statistical Quality Control(SQC); SQC for process control; Acceptance Sampling; construction of control charts for variables and attributes; Plant Maintenance Economics of maintenance; models for maintenance management; Materials Handling Principles; materials handling costs; factors affecting the selection of equipment; selection and design of handling system; types of handling equipment; Purchasing - Objectives; make or buy; speculative buying; vendor rating; ethics in purchasing; reciprocity; value analysis

NOTE: 1. One case study be discussed per unit in the class.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

MANAGERIAL ECONOMICS Paper Code: 505-C3

UNIT-I Nature, scope and significance of Managerial Economics; carelinal utility theory and indifference curve technique and theory of consumer choice; price, income and substitution effects; demand elasticities, demand estimation and forecasting; consumers surplus; Nature of Marginal Analysis UNIT-II Law of variable proportions; laws of returns, optimal input combination, returns to scale, economies of scale; output cost relations; engineering cost curves; technological change and production decisions; revenue curves of a firm; relationship between AR, MR and elasticity of demand UNIT-III Equilibrium of the firm; price and output decisions under alternative market structures perfect competition, monopoly, monopolistic competition and oligopoly; Product differentiation and price discrimination; Dumping UNIT-IV Alternative objectives of business firms; Baumols Sales Maximisation Model advertising and price output decisions; general pricing strategies; special pricing techniques limit pricing; peak load pricing; transfer pricing; pricing of public utilities risk analysis SUGGESTED READINGS: 1. Mishra S.K. and Puri V.K., Economic Environment of Business, Himalaya Publishing, New Delhi 2. Bedi, Suresh, Business Environment 3. Datt Ruddar and Sundaram, Indian Economy 4. Govt. of India, Economic Survey (latest year), Govt. of India, New Delhi 5. Sengupta N.K., Government and Business, Vikas Publication, New Delhi NOTE: 1. One case study be discussed per unit in the class.
2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

Workshop External: 50 Workshop Internal: 50 Time: 3 hrs.

EMOTIONAL INTELLIGENCE - WORKSHOP Paper Code: 505-C4

UNIT-I Fundamentals of Emotional Intelligence Role of emotion in success, relationship among emotions, feelings, attitude, behaviour and performance, complexity of human behaviour, intelligence, IQ and EI emotional hijacking UNIT-II Dimensions of Emotional Intelligence Personality and EI, Golemans emotional intelligence model, culture and EI, self and EI, social dimensions of EI, leadership dimensions UNIT-III Competencies of EI Self regard, self awareness, assertiveness, interdependence, self actualization, empathy, social responsibility, interpersonal relationships, stress tolerance, impulse control, reality testing, flexibility, problem solving, optimism, happiness UNIT-IV Applications of EI Emotional Intelligence workouts to build effective skills, building EI organization, developing EI leadership, EI for teams, EI and change SUGGESTED READINGS: 1. Hughes, Marcia, L. Bonita Patternson & JamesTerrell, Emotional Intelligence in Action, Pfeiffer 2. Sparrow, Tim & Amanda Knight, Applied Emotional Intelligence The Importance of Attitudes in Developing Emotional Intelligence, Jossey Bass 3. Segal, Jeanne, The Language of Emotional Intelligence, Mc Graw Hill 4. Zeidner, Mosha, Gerald Mathews and Richard D. Roberts, What We Know About Emotional Intelligence, MIT Press 5. Bhattacharya, Mousumi & Nilanjan Sengupta, Emotional Intelligence Myth or Reality, Excel Books, New Delhi NOTE:
Both internal as well as external workshops shall be conducted by a board of examiners to assess the performance of students. For internal evaluation, the board will be constituted by the Director, consisting of 3 senior faculty members. External board will consist 3 members (1) Director of the Institute, (2) one academician and (3) one executive. Two members will form the quorum.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

ORGANIZATIONAL BEHAVIOUR Paper code: 505-C5

UNIT-I World of Organizational Behaviour Historical perspective, contributing disciplines, challenges and opportunities for OB, managing diversity, work life balance, knowledge management; learning theories and applications UNIT-II Individual Behaviour Self concept, personality, abilities, values, attitudes and job satisfaction; perception, social perception and attribution; motivation concepts and applications UNIT-III Team and Social Processes Foundations of team dynamics, developing high performance teams, individual and group decision making, power and influence in workplace, managing conflict and negotiation UNIT-IV Organizational Dynamics Foundations of organizational structure, organizational culture, organizational change and stress management

SUGGESTED READINGS:
1. 2. 3. Krietner, Robert and Angelo Kinicki, Orgnizational Behaviour, Tata McGraw Hill, New Delhi McShane, Steven, Mary Glinow and Radha R Sharma, Organizational Behaviour, Tata Mc Graw Hill, New Delhi Robbins, Stephen, Timothy A Judge and Seema Sanghi, Organizational Behaviour, Pearson Education, New Delhi

NOTE: 1. One case study be discussed per unit in the class.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

SYSTEM ANALYSIS AND DESIGN Paper code: 505-C6

UNIT-I Overview of system concepts and environment: Characteristics of a system, Elements of a system, Types of systems, Business Organization as a system; System development life cycle; Role of a system analyst. UNIT-II System analysis: Project selection - Process of identifying and selecting projects, Sources of project requests, Managing project review and selection, Preliminary investigation, Problem classifications; Feasibility study - Types of feasibility, Investigative study, Cost/benefit analysis. UNIT-III System requirement specifications and design: Data flow diagrams, Data dictionaries, HIPO, Decision tables, Decision trees, Warnier-orr diagrams; System design considerations; Input and output Design and control, Form design and control; Design of Distributed systems. UNIT-IV System implementation and maintenance: Implementation, Testing, Installation and Documentation of a system; Training and supporting users; Organizational issues in systems implementation; Process of maintaining systems; Types of maintenance, Cost of maintenance, Managing maintenance.

SUGGESTED READINGS:
1. 2. 3. 4. 5. 6. 7. Awad, Elias M. Systems Analysis and Design. 2nd ed., Prentice Hall of India, New Delhi, 1990. Hawryszkiewyez, I T. Introduction to Systems Analysis and Design. 2nd ed., New Delhi, Prentice Hall of India, 1991. Hoffer, J. A., George J. F., Valacich, J.S., and Panigrahi, P.K., Modern Systems Analysis and Design, 4th ed., Pearson Education, 2006. Marco, T.d. Structured Analysis & System Specification, New Delhi. Yourdon Press, 1989. Rajaraman, V.Analysis and Design of Information Systems. New Delhi, Prentice Hall of India, 1991. Van Over, David. Foundations of Business Systems. Fort Worth, Dryden Press, 1992. Whitten, J L., Bentley, L.D., and Dittman, K.C., System Analysis and Design Methods, 5th ed., Tata McGraw-Hill, New Delhi, 2001.

NOTE: 1. One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

BUSINESS PROCESS OUTSOURCING Paper Code: 505-C7

UNIT-I Introduction Concept and history of outsourcing, BPO as socio-technical invention, drivers of business process outsourcing, sectors growth; types of BPOs offshoring, onshoring, nearshoring, emerging trends in BPO, reverse outsourcing, business transformation outsourcing, stages of outsourcing UNIT-II Designing Outsourcing Project: Identify and select outsourcing opportunity; elements of strategic assessment business value assessment, operational assessment, financial assessment, risk assessment UNIT-III Executing Outsourcing Projects: Vender assessment and selection, negotiation and executing contract, project initiation and transion; managing BPO vender relationship infrastructure consideration and challenges continuing, modifying or terminating the contract UNIT-IV Key Dimensions: HR outsourcing, outsourcing of financial services, Knowledge Process Outsourcing, call centre and help desk outsourcing, future of BPO SUGGESTED READINGS: 1. Click Rick L and Thomas N Duening, Business Process Outsourcing: The Competitive Advantage, John Wiley & Sons, Inc. 2. Power Mark J, Kevin C Desouza, Carlo Bonifazi, The Outsourcing Handbook: How to Implement a Successful Outsourcing Process, London and Philadelphia 3. Corbett Michael F, The Outsourcing Revolution: Why it Makes Sense and How to Do it Right, Dearborn Trade Publishing, A Kaplan Professional Company 4. Patel Alpesh B, Hemendra Aran, Outsourcing Success: The Management Imperative, Palgrave Macmillan NOTE: 1. One case study be discussed per unit in the class.
2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

ADVANCED MANAGEMENT CONCEPTS Paper Code: 506-C1

UNIT-I High Impact Concepts Six Sigma, Balanced Score Card, CMM, Value Chain, Core Competence, Business Process Reengineering UNIT-II Marketing Guerrilla Marketing, Affiliate Marketing, Viral Marketing, Niche Marketing, Cross Selling, Mass Customization UNIT-III Learning Organization, Matrix Management, Virtual Organization, Open Book Management, Portfolio Working UNIT-IV Finance and Operations Activity Based Costing, Economic Value Added, Micro Financing, Just in Time, Lean Production, Kanban, Kaizen SUGGESTED READINGS: 1. The A Z of Management Concepts 2. Guide to Management Ideas 3. Kaplan, R and D Champy, Reengineering the Corporation: A Manifesto for Business Revolution, Harper Business, New York 4. Barlett, C and S Ghoshal, Matrix Management: Not A Structure, A Frame of Mind, Harvard Business Review, July-August, 1990 5. Case, J, Open Book Management: The Coming Business Revolution, Harper Business 6. Grigg, J, Portfolio Working: A Practical Guide to Thriving in the Changing Workplace, Kogan Page 7. Handy, C, The Empty Raincoat, Hutchinson 8. Chowdhury, Subir, Power of Six Sigma, Pearson Education NOTE: 1. One case study be discussed per unit in the class.
2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

BANKING OPERATIONS MANAGEMENT Paper Code: 506-C2

UNIT-I An overview of banking sector-growth and structure; functions and operations; sources of bank funds; sources of bank incomes; CAMEL approach and disclosure requirement for banks financial health; key performance indicators; current trends in designing of bank deposits; role and importance of CIBIL & BCISIBI; RBI guidelines on KYC policy UNIT-II Risk management and Basel-II; risk based capital standard and application of capital adequacy; principles and objectives of credit management; role of bank credit; credit process; types of loans and their features; credit evaluation & financial appraisal of credit decisions; modes of loan pricing & customer profitability decisions; modes of charging securities; modes of credit delivery; recovery management and monitoring; changing trends in bank credit UNIT-III Meaning and types of credit risk; Basel committee principles on credit risk; credit risk models; methods of credit risk transfer; exposure norms, prudential norms for assets and provisioning; treatment of credit risk; market risk measurement and basic feature of VaR calculation; bank investment-valuation & prudential norms UNIT-IV Sources of liquidity risk; key principles for liquidity management; approaches of liquidity management; interest rate risk management concept and functions; gap analysis and duration gap analysis; treasury management concept and function; instruments in the treasury market; control and supervision of treasury management SUGGESTED READINGS: 1. 2. 3. NOTE: 1. One case study be discussed per unit in the class.
2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

Credit Management, ICFAI Press Bank Management, Indian Institute of Banking and Finance McMillam Publication Juistin Paul Management of Banking and Financial Services Pearson Publications

External Marks: 50 Internal Workshop: 50 Time: 3 hrs.

BUSINESS ETHICS WORKSHOP Paper Code: 506-C3

UNIT-I Introduction Nature, scope, objectives, need and importance of business ethics, characteristics of business ethics, factors influencing business ethics, arguments for and against business ethics, Indian Models of business ethics UNIT-II Corporate culture and business ethics, reputation management, employment relationship, affirmative actions, code of conduct, gender issues, ethics audit UNIT-III External Context Dimensions of pollution and resource depletion, ethics of conserving depletable resources UNIT-IV Contemporary Issues Ethical implications of technology, ethics in global economy, cross cultural and cross religious issues, ethical investment, insider trading, ethical dilemma regarding competitive intelligence SUGGESTED READINGS: 1. 2. 3. NOTE:
Both internal as well as external workshops shall be conducted by a board of examiners to assess the performance of students. For internal evaluation, the board will be constituted by the Director, consisting of 3 senior faculty members. External board will consist 3 members (1) Director of the Institute, (2) one academician and (3) one executive. Two members will form the quorum.

Hartman, Laura P, Perspective in Business Ethics, Tata McGraw Hill, New Delhi Chakraborty , S.K., Ethics in Management, Oxford University Press, New Delhi Bajaj, P S and Raj Aggarwal, Business Ethics, Biztantra, New Delhi

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

MARKETING MANAGEMENT Paper Code: 506-C4

UNIT I Marketing Concepts and Tasks, Defining and delivering customer value and satisfaction Value chain - Delivery network, Analysing Marketing environment, Indian Marketing Environment, Marketing Research, Marketing Information System, Strategic marketing planning and organization. UNIT II Analysing Consumer Market and Buyer Behaviour, Analysing Business Market and Business Buyer Behaviour, Market Segmentation and Targeting, Positioning and differentiation strategies, Product life cycle strategies, New product development, Product Mix and Product line decisions, Branding and Packaging. UNIT III Pricing objectives and strategies, Price adapting policies, Initiating and responding to price changes, Marketing channel system - Functions and flows; Channel design, Channel management and Channel dynamics; Market logistics decisions. UNIT IV Integrated marketing communication process and Mix; Advertising, Sales promotion, Personal selling and Public relation decisions. Direct marketing and Telemarketing; Global Target market selection, standardization Vs adoptation, Product, Pricing, Distribution and Promotional Policy. SUGGESTED READINGS: 1. Stanton, William J, Michael J Etzel, Marketing Concepts and Cases, TMH 13th Edition 2. Panda, Tapan K, Marketing Management, Text and Cases, Excel Books, 2nd Edition 3. Kumar, Arun, Marketing Management, Vikas Publishing House 4. Kotler, Philip, Kevin Lane Keller, Abraharm Koshy and Mithileshwar Jha: Marketing Management, Pearson Education Inc., New Delhi NOTE: 1. One case study be discussed per unit in the class.
2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

HUMAN RESOURCE MANAGEMENT Paper code: 506-C5

UNIT-I Introduction Evolution of HR function, contemporary perspective of HRM, goals of HRM, strategic role of HRM, financial impact of HRM activities UNIT-II Talent Acquisition Analysis of work and human resource planning, recruitment, selection, placement, employee leasing, recruitment process outsourcing, outplacement, human resource information system UNIT-III Development and Assessment HR assessment and development, institutionalizing performance management system, performance review, assessment centres, potential appraisal, career management, work force training, designing and administering employee and executive development programmes UNIT-IV Compensating HR Philosophies regarding rewards, components and objectives of organizational reward system, policy issues in pay administration, individual and organization wide incentives, employee benefit plans, employee health and safety, labour relations and collective bargaining SUGGESTED READINGS:
1. 2. 3. 4. 5. 6. NOTE: 1. One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks. Cascio, Wayne F, Managing Human Resources, Tata McGraw Hill, New Delhi Dessler, Gary and Biju Varkkey, Human Resource Management, Pearson Education, New Delhi DeNisi, Angelo and Ricky W. Griggin, Human Resource Management, Biztantra Houghton Migglin Ivancevich, John, Human Resource Management, Tata Mc Graw Hill Noe, Raymond, John Hollenbeck, Barry Gerhart and Patrick M Wright, Human Resource Management Gaining Competitive Advantage, Tata Mc Graw Hill, New Delhi Snell, Scott and George Bohlander, Human Resource Management, Cengage Learning

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

SMALL BUSINESS MANAGEMENT Paper code: 506-C6

UNIT-I Genesis The entrepreneurial life, choosing the right business, buying an existing business, franchises, understanding market, calculating start up costs, structuring business UNIT-II Developing Business Plan Visualizing the dream, location plan, branding the business management, projecting financial requirements, sources of funds, small business technology, handling tax and legal requirements UNIT-III Growing the business Customer relationship, product and supply chain management, pricing and credit decisions, advertising and promotion strategies UNIT-IV Managing the Small Business Management human resources, managing operations, managing risks, managing assets, evaluating financial performance SUGGESTED READINGS:
1. 2. 3. 4. 5. NOTE: 1. One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks. Longneckar, Moore, Petty and Palich, Managing Small Business, Cengage Learning India Pvt. Ltd. Strauss, Steven, The Small Business Bible, John Wiley and Sons, Inc. Kishel, Gregory and Patricia Kishel, How to Start, Run and Stay in Business, John Willy & Sons, Inc. Hisrich, Robert, Small Business Solutions, Mc Graw Hill, Inc. Morris, Michael, Starting a Successful Business , Kogan Page, London

External Marks: 50 Workshop Internal: 50 Time: 3 hrs.

EVENT MANAGEMENT - WORKSHOP Paper code: 506-C7

UNIT-I Events Nature, definition and scope, Cs of events, designing, interaction and importance; As a marketing tool various needs addressed by events, focusing and implementing events, advantages and disadvantages of events UNIT-II Elements of Events Event, infrastructure, target audience, organizers, venue, media activities to be carried out; concept of market in events, segmentation and targeting of the market events UNIT-III Positioning in events and the concept of event property; events as a product, methods of pricing events, events and promotion, various functions of management in events UNIT-IV Strategic alternatives arising from environment, competition and defined objectives; pricing objectives; evaluation of event performance measuring performance and correcting deviations SUGGESTED READINGS: 1. 2. 3. 4. Gaur, S.S. and Saggere, S.V., Event Marketing Management Panwar, J.S., Marketing in the New Era, Sage Publications, 1998 Kotler, P., Marketing Management, Analysis, Planning, Implementation and Control, Prentice Hall, 1997 Avrich, Barry, Event and Entertainment, Delhi, Vision Books, 1994

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

INTERNATIONAL BUSINESS OPERATIONS

Paper Code: 507-C1 UNIT-I Recent global trends in international trade and finance; motives for internationalization of firms; organizational structure for international business; impact of WTO on international business; international financial markets; regional economic integration and co-operation, international commodity agreement, cartels and stock trading UNIT-II Theories of foreign direct investment; impact of FDI on home and host countries, types and motives for foreign collaborations; international business information and communication; strategic planning in international business UNIT-III Global manufacturing and material management; outsourcing factors; managing global supply chains; international marketing channels, counter trade practices UNIT-IV Harmonizing accounting difference across countries; currency translation methods for consolidating financial statements; the Lessard-Lorange Model, compensation performance appraisal of expatriate staff; ethical dilemmas and social responsibility issues SUGGESTED READINGS: 1. Daniels, J.D. and H. LEE Radesbaugh, International Business-Environment and
2. 3. 4. 5. Operations (New Delhi; Pearson Education) Hill, Charles W.L., International Business-competency in the Global Marketplace (New Delhi: Tata McGraw Hill) Sundaram, Anant K and Steward J Black, The International Business Environment: Text and Cases (New Delhi: Prentice Hall of India) Sharan, V., International Business: Concept, Environment and Strategy (New Delhi, Pearson Education) Beth V. Yarbrough and Robert H. Yarbrough, The World Economy Trade and Finance, Thomson Learning, Singapore

NOTE: 1. One case study be discussed per unit in the class.

2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time : 3hrs.

OPERATIONS RESEARCH Paper Code: 507-C2

UNIT-I Operations Research: Evolution, methodology and role in managerial decision making; Linear programming: Meaning, assumptions, advantages, scope and limitations; Formulation of problem and its solution by graphical and simplex methods; special cases in simplex method: infeasibility, degeneracy, unboundedness and multiple optimal solutions; duality. UNIT-II Transportation problems including transshipment problems; Special cases in transportation problems: unbalanced problems, degeneracy, maximization objective and multiple optimal solutions; assignment problems including traveling salesmans problem. Special cases in assignment problems: unbalanced problems, maximization objective and multiple optimal solutions. UNIT-III PERT/CPM: Difference between PERT and CPM, network construction, calculating EST, EFT, LST, LFT and floats, probability considerations in PERT, time-cost trade-off. Decision theory: decision making under uncertainty and risk, Bayesian analysis, decision trees. UNIT-IV Game theory, pure and mixed strategy games; principle of dominance; two person zero sum game; Queuing theory: concept, assumptions and applications; analysis of queue system, Poisson distributed arrivals and exponentially distributed service time models (MM1 and MMK); Simulation; meaning, process, advantages, limitations and applications. SUGGESTED READINGS:
1. Paneerselvam, Operations Research, Prentice Hall of India, N.Delhi. 2. Taha, Operations Research: An Introduction, Prentice Hall of India, N.Delhi. 3. Vohra, N.D.; Quantitative Techniques in Management; Tata McGraw Hill Publishing Company Ltd., New Delhi. 4. Kapoor, V.K., Operations Research; Sultan Chand & Sons, New Delhi. 5. Sharma, J.K., Operations Research: Theory and Applications, Macmillan India Ltd, New Delhi. 6. Kalavathy, Operations Research, Vikas Publishing House, New Delhi.

NOTE: 1. One case study be discussed per unit in the class.

2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

CROSS CULTURAL MANAGEMENT

Paper Code: 507-C3 UNIT-I Introduction Nature and dimensions of culture, international management and culture, Hofstedes cultural dimensions, Trompenaars cultural dimensions shift in culture, factors causing shift in culture UNIT-II Cultural Impact on Internal Arrangements Organizational culture and diversity, interaction between national culture and organizational culture, building multicultural teams, cross cultural communication, communication barriers, culture and structure, cultural differences affecting negotiations UNIT-III Managing across Cultures Cross cultural differences and similarities, planning change across cultures, implementing strategy across contexts, international joint ventures, headquarters and subsidiary UNIT-IV HR Issues Motivation across cultures, leadership across cultures, talent acquisition and deployment culture shock, training for expatriate assignment, compensating the expatriates SUGGESTED READINGS: 1. Mead, Richard, International Management Cross Cultural Dimensions, Blackwell Business, Oxford, UK 2. Hodgetts, Richard, Fred Luthans and Jonathan Doh, International Management Culture, Strategy and Behaviour, Tata Mc Graw Hill, New Delhi 3. Jacob, Nina, Intercultural Management, Kogan Page India Pvt. Ltd., New Delhi
4. Trompenaars, Fons and Charles Hampden Turner, Riding the Waves of Culture, Nicholas Brealey Publishing, London

NOTE: 1. One case study be discussed per unit in the class.

2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

MANAGEMENT INFORMATION SYSTEM Paper code: 507-C4

UNIT-I Concepts of information systems: Components of an information system, Information system resources, Information system activities; Types of information systems; Challenges of information systems; Developing information system. UNIT-II Information systems planning and strategic advantage: Process of information system planning, Strategic alignment of business and information technology; Strategic roles for information systems, Breaking business barriers; Reengineering business processes, Improving business quality. UNIT-III Functional business information systems: Marketing information systems; Manufacturing information systems; Human Resource information systems; Accounting information systems; Financial information systems. UNIT-IV Managing information systems: Information systems security and control; Ethical and social impact of information systems. Advanced concepts in information systems: Enterprise resource planning; Supply chain management; Customer relationship management; Procurement management. SUGGESTED READINGS:
1. 2. 3. 4. 5. 6. 7. 8. NOTE: 1. One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks. Kumar, M., Business Information Systems, Vikas Publishing House, 2003. OBrien, J.A., and Marakas, G.M., Management Information Systems, 7th ed., Tata McGrawHill, New Delhi, 2007. OBrien, J.A., Management Information Systems, 4th ed., Galgotia Publication, New Delhi, 2002. Alter, S., Information Systems The Foundation of E-Business, 4th ed., Pearson Education, 2006. Laudon, K.C., and Laudon, J. P., Management Information Systems, 7th ed., Pearson Education, 2003. Marco, T.d. Structured Analysis & System Specification, New Delhi. Yourdon Press, 1989. Rajaraman, V.Analysis and Design of Information Systems. New Delhi, Prentice Hall of India, 1991. Van Over, David. Foundations of Business Systems. Fort Worth, Dryden Press, 1992.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

KNOWLEDGE MANAGEMENT Paper code: 507-C5

UNIT-I Introduction The context and concept of knowledge management, phases of knowledge development, community of practice, knowledge leader, leading knowledge teams, developing and sustaining knowledge culture, managing knowledge workers UNIT-II Knowledge Foundations Structural support for knowledge management, Hr practices for knowledge management, knowledge creation and knowledge architecture, capturing tact knowledge, knowledge capture techniques, knowledge management technologies UNIT-III Knowledge Applications Developing a core knowledge framework, knowledge codification, knowledge transfer and knowledge sharing, developing and managing knowledge repositories, knowledge portals, knowledge transfer in e-world UNIT-IV Knowledge Management Audit Evaluating the knowledge management, challenges in knowledge management review, ethical, legal and managerial issues, sustainable knowledge management SUGGESTED READINGS:
1. 2. NOTE: 1. One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks. Awad, Elias M and Hassan M. Ghaziri, Knowledge Management, Pearson Education, New Delhi Debowski, Shelda, Knowledge Management, Wiley India Pvt. Ltd., New Delhi

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

FACILITIES MANAGEMENT Paper code: 507-C6

UNIT-I Introduction Nature and scope of facilities management, qualities of successful facility manager; facility planning operational plans, strategic plans, emergency plans, energy planning; financial planning operational budgets, capital budgets, major financing UNIT-II Real Estate Building leases, site selection, acquisitions, property appraisals, subleasing, regulatory and compliance issues, environmental protection; spacement management space planning concepts and policies, space inventory, forecasting needs, furniture and interior plans, technology UNIT-III Design Code compliance, construction management, building system, architectural design, lighting, ergonomics, energy management, indoor air quality, emission UNIT-IV Emergency preparedness Key elements, planning for potential disasters, emergency response programme, written safety plan, evacuations, maintaining vital operations SUGGESTED READINGS: 1. 2. 3. 4. NOTE:
1. One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

Teicholz, Eric, Facility Design and Management Handbook, Mc Graw Hill, Inc. Gustin, Joseph, Facility Managers Handbook, The Fair Mount Press, Georgia Martin, David, The A-Z of Facilities Management, Thorogood Publishing Ltd., London Tomkins, J A and J A White, Facilities Planning, John Wiley and Sons, USA

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

STRATEGIC MANAGEMENT Paper Code: 508-C1

UNIT-I Strategic Management Process: defining strategy, levels of approaches to strategic decision making, process of strategic management, roles of strategies, mission and objectives, strategic business unit, environment concept, components and appraisal UNIT-II Organization appraisal and strategy formulation: organizational dynamics and structuring organizational appraisal, SWOT analysis formulation corporate level strategies and business strategies, strategy analysis and choice the process, BCG matrix, GE matrix, SPACE approach, QSP matrix and strategic plan UNIT-III Strategy implementation: aspects, structures, design and change; behavioural implementation leadership, culture, value and ethics UNIT-IV Functional implementation: functional strategies, plans and policies; marketing; financial, personal, operations, its plans and policies; strategic evaluation and control an overview of strategic evaluation and control, techniques of strategic evaluation and control SUGGESTED READINGS: 1. Kazmi, Azhar, Business Policy and Strategic Management, Tata McGraw Hill Publishing Company Ltd., New Delhi 2. David, Fred R. Strategic Management Concept and Cases, Pearson Education, Delhi 3. Hitt, M.A., Ireland R.D. and Hos Kisson R.D., Strategic Management Competitiveness and Globalisation; Thomson Asia Pvt. Ltd. 4. Pearce II J A and Robinson Jr., R.B., Strategic Management Strategy Formulation and Implementation, AITBS Publishers and Distributors, Delhi NOTE: 1. One case study be discussed per unit in the class.
2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

SUPPLY CHAIN MANAGEMENT Paper code: 508-C2

UNIT-I Introduction to Supply Chain Management Generalized Supply Chain Model, Integrative Management, Responsiveness, Financial Sophistication, Important elements of supply chain management, global optimization, managing uncertainty, future trends in supply chain management, cross functional and inter-organizational linkages in supply chain management UNIT-II Customer Accommodation Customer focused marketing, customer service, customer satisfaction, customer success; forecasting forecasting requirements, components, process, and techniques, accuracy, replinshment; product design and development process: supply chain perspective on design, development process, organizational role in supply chain management, approaches to improve product and service design UNIT-III Importance of purchasing, sourcing decisions, sourcing strategies, purchasing process, trends in purchasing models, e-procurement, importance of logistics; logistic decision areas; logistics strategy; logistics design models; sales and operations planning(S&OP) strategy; major approaches to S&OP planning; organizing for and implementing S&OP planning; services consideration UNIT-IV Inventory in supply chain; major scheduling; material requirement planning; production activity control and vendor order management systems; synchronizing planning and control across the supply chain; just-in-time perspective on waste and inventory; kan-ban system; understanding the SCM information needs; diagnosing and improving SCM information flows; supply chain information system; sutaining competitive advantage- supply chain process integration, performance measurement along the supply chain, looking to the future of supply chain SUGGESTED READINGS:
1. 2. 3. 4. 5. Bozarth, Cecil C & Handfield, Rober B, Introduction to Operations and Supply Chain Management; Pearson Education, New Delhi Wisner, Joel D, Leong, G Keong & Tan, Keah-Choon, Principles of Supply Chain Management A Balanced Approach, Thomson Learning, New Delhi Gaither, Norman & Frazier, Greg, Operations Management, Thomson Learning, New Delhi Mahadevan, B, Operations Management Theory and Practice, Pearson Education, New Delhi Krajewsk, Lee J & Ritzman, Larry P, Operations Management Processes and Value Chains, Pearson Education, New Delhi

NOTE: 1. One case study be discussed per unit in the class.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

E-BUSINESS Paper code: 508-C3

UNIT-I Introduction to E-Business: Basics of E-Business history of internet, evolution of ebusiness, traditional business vs. e-business, organizational culture for e-business; e-business framework from markets to communities, components of an e-nabled sell site, commerce platforms, e-nabled customer service, e-procurement; e-business development e-business strategy (planning to action); e-business design UNIT-II E-Business Operations: e-marketplaces; e-procurement; supply chain management and ebusiness; enterprise resource planning; knowledge management and e-business UNIT-III E-Business technologies and Trends: e-business infrastructure; e-business technologies; ebanking; e-governance; mobile business UNIT-IV Issues and Challenges in E-Business: E-business applications; e-security; cyber crimes and cyber laws; computer fraud and abuse act; software piracy; computer viruses and harmful software; challenges in e-business; future of e-business SUGGESTED READINGS:
1. 2. 3. 4. 5. Bozarth, Cecil C & Handfield, Rober B, Introduction to Operations and Supply Chain Management; Pearson Education, New Delhi Wisner, Joel D, Leong, G Keong & Tan, Keah-Choon, Principles of Supply Chain Management A Balanced Approach, Thomson Learning, New Delhi Gaither, Norman & Frazier, Greg, Operations Management, Thomson Learning, New Delhi Mahadevan, B, Operations Management Theory and Practice, Pearson Education, New Delhi Krajewsk, Lee J & Ritzman, Larry P, Operations Management Processes and Value Chains, Pearson Education, New Delhi

NOTE: 1. One case study be discussed per unit in the class.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

BUSINESS RESEARCH METHODS Paper code: 508-C4

UNIT-I Business Research: Definition, types of business research; the language of research concept, constructs, definitions, variables, propositions and hypothesis, theory and models; research identification of research problem, statement of research objective and hypothesis, formulation research question, role of business research in managerial decision; ethics in business UNIT-II Research Design: Exploratory, descriptive, experimental designs and case study; measurement of variables; operational definitions and scales nominal and ordinal scales, rating scales, ranking scales; reliability and validity content validity, criterion related validity and construct validity; research tools questionnaire, check list, interview schedule; measurement and scaling attitude measurement; sampling methods probabilistic and nonprobabilistic sampling, sample design and procedures; sample size estimation UNIT-III Frequency distribution, cross tabulation and hypothesis testing; test of significance assumptions about parametric and non-parametric tests; parametric test T test, F test and Z test; non-parametric test U test, Kruskal Wallis, sign test, Bivariate (Annova, Chi-Square); multiple regression, factor analysis, multi-dimensional scaling, multivariate analysis factor, cluster, MDS, discriminate analysis, SPSS and its applications UNIT-IV Research Reports: Components, the title page, table of contents, executive summary, introductory section, body of the report, final part of the report, acknowledgements, references, appendix; guidelines for preparing a good research report; oral presentation deciding on the content; visual aids; the presenter and the presentation and handling questions SUGGESTED READINGS: 1. 2. 3. 4. 5. 6. 7. NOTE:
1. One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

Kothari, C R, Research Methodology, New Age International Publishers Zikmund, Business Research Methods, Cengage/Thomson Paneerselvam, R, Research Methodology, PHI, New Delhi Bhattacharya, D K, Research Methodology, Excel Books Gupta, S L, Marketing Research, Excel Books Easwaran & Singh, Marketing Research: Concepts, Practices and Cases, Oxford Cooper & Schindler, Business Research Methods, Tata Mc Graw Hill

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

CORPORATE GOVERNANCE Paper Code: 509-C1

UNIT-I Introduction Concept of corporate governance, need for corporate governance, issues in corporate governance, corporate governance mechanism, corporate social responsibility, obligation to society, investors, employee, customers UNIT-II Board of Director Composition and role of Board of Directors, legal aspects and liabilities, functions and duties of the board, committees of the board, role of independent directors UNIT-III Financial Disclosures Code of corporate governance, accounting standards and disclosures, financial disclosure norms and practices, role of audit committee, SEBI and Government UNIT-IV Contemporary Issues Corporate governance in banks, role of trustees, Cadbury Report, Greenbury Report, CIIs recommendations SUGGESTED READINGS:
1. 2. 3. Baxi, C V, Corporate Governance, Excel Books Gopalaswamy, Corporate Governance, New Age International Pvt. Ltd. Swami, Parthasarthy, Corporate Governance, Biztantra, New Delhi

NOTE: 1. One case study be discussed per unit in the class.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

ENTREPRENEURSHIP Paper Code: 509-C2

UNIT-I Entrepreneurship Concept, knowledge and skills requirement, characteristics of successful entrepreneurs, role of entrepreneurship in economic development, entrepreneurship process, factors impacting emergence of entrepreneurship, managerial vs. entrepreneurial approach and emergence of entrepreneurship UNIT-II Creating Entrepreneurial Venture Environmental scanning, competitor and industry analysis; feasibility study market feasibility, technical/operational feasibility, financial feasibility; drawing business plan; preparing project report; presenting business plan to investors UNIT-III Sources of Finance Debt or equity financing, commercial banks, venture capital; financial institutions supporting entrepreneurs; legal issues intellectual property rights patents, trade marks, copy rights, trade secrets, licensing, franchising UNIT-IV Role of Central and State Governments in promoting entrepreneurship, various incentives, subsidies, fiscal and fax concessions; agencies in entrepreneurship development District Industries Centres (DICs), Small Industries Service Institute (SISI), Entrepreneurship Development Institutes of India (EDII); Women Entrepreneurs role, problems, prospects SUGGESTED READINGS:
1. 2. 3. 4. 5. Hisrich, Robert D., Michael Peters and Dean Shephered, Entrepreneurship, Tata McGraw Hill, New Delhi Barringer, Brace R., and R. Duane Ireland, Entrepreneurship, Pearson Prentice Hall, New Jersy (USA) Lall, Madhurima, and Shikha Sahai, Entrepreneurship, Excel Books, New Delhi Charantimath, Poornima, Entrepreneurship Development and Small Business Entreprises , Pearson Education, New Delhi Kuratko, Donand and Richard Hodgetts, Entrepreneurship, Cengage Learning India Pvt. Ltd., New Delhi

NOTE: 1. One case study be discussed per unit in the class.

External Marks: 50 Workshop Internal: 50 Time: 3 hrs.

BUSINESS NEGOTIATION SKILLS - WORKSHOP Paper Code: 509-C3

UNIT-I Negotiation Fundamentals Nature of negotiation, strategies and tactics of distributive bargaining an integrative negotiation, strategic and planning issues in negotiation UNIT-II Negotiation Sub Processes Building blocks of negotiation: Perception, cognition and emotions; role of communication in negotiation, sources and application of power in negotiation, ethical issues in negotiation UNIT-III Negotiation Contexts Relationship in negotiations: agents, constituencies, coalitions; individual differences in negotiation: personality, abilities, gender UNIT-IV Key Issues International and cross-cultural negotiation, managing negotiation impasses managing negotiation mixmatches, managing difficult negotiations SUGGESTED READINGS: 1. 2. Lewicki, Roy J., David M Saunders and Bruce Barry, Negotiations, Tata McGraw Hill, New Delhi Rao, S.L., Negotiation Made Simple, Excel Books, New Delhi

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

INNOVATION MANAGEMENT Paper Code: 509-C4

UNIT-I Introduction Business of innovation, evolution of innovation, drivers of innovation, types of innovation, sources of innovation, process of innovation, essence of innovation UNIT-II Disruptive Innovation Sustaining vs. disruptive technologies, principles of disruptive innovation, value network and innovation, managing disruptive technological change, discovering markets for disruptive innovation UNIT-III Technology brokering Recombinant innovation, synthesizing ideas from different domains of innovation, bridging small world networks, building new world, social side of innovation, exploiting emergent opportunities UNIT-IV Co-created Innovation Role of consumer in innovation, enablers of innovation, insight for innovation, technical architecture for innovation, impediments to value creation, linkages between managerial skills, mindsets and decision structures and technological architectures of the firm, reconfiguration of taltents SUGGESTED READINGS:
1.

2. 3. 4. 5. NOTE:

Christensen, Clayton M, The Innovators Dillema, Harper Collins Hargadon, Andrew, How Breadth through Happen, HBS Press, Boston Prachalad, C K and M S Krishnana, The New Age of Innovation, Tata Mc Graw Hill, New Delhi Tidd, Joe, John Bessant and Keith Pavitt, Managing Innovation, Wiley India Pvt. Ltd., New Delhi Christensen, Clayton and Michael Raynor, The Innovators Solution, HBP Press, Boston

1. One case study be discussed per unit in the class.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

CRISIS MANAGEMENT Paper Code: 510-C1

UNIT-I Introduction Nature and types of crisis, physical damage crisis, non-physical damage crisis; stages of crisis pre crisis stage, acute crisis stage, past crisis stage; consequences of crisis UNIT-II Crisis Communication Plan Crisis notification, staff awareness, public relations team, rationale, policy and process of crisis communication plan, crisis team command centre, organizing media interfaces, action plan, mechanism of passing information UNIT-III Business Continuity Planning Prevention element, testing state of readiness, emergency response plan, business redemption plan, steps in managing crisis, crisis support staff, documentation, crisis log UNIT-IV Crisis Management Strategy Crisis trigger point, developing crisis management infrastructure; formation of crisis management team, role of crisis management team during pre crisis stage, acute crisis and post crisis stage, exercising crisis management plan SUGGESTED READINGS: 1. Devlin, Edwards, Crisis Management Planning and Execution, Auerbach Publications 2. Batchelor, Paul, Surviving Corporate Crisis, Thorogood 3. Lewis, Gerald, Organizational Crisis Management, Auerbach Publications NOTE: 1. One case study be discussed per unit in the class.
2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

BUSINESS PROCESS RE-ENGINEERING Paper Code: 510-C2

UNIT-I Concept, origin and evolution of Business Process Reengineering (BPR), basics of BPR, objectives and drivers of BPR, elements of BPR, benefits of BPR, impact of BPR UNIT-II BPR Principles and Dimensions Principles of BPR, process redesign and process improvement, process mapping tools, process innovation, organizational and human resource enablers of process change, designing and implementing new processes UNIT-III Role of IT in BPR, strategic aspects of BPR, operational aspects of BPR; improvement, managing reengineering projects UNIT-IV BPR and ERP, BPR and quality improvement, innovative BPR in manufacturing industry, emerging trends in BPR, future of BPR SUGGESTED READINGS: 1. Davenport, Thomas (1993), Process Innovation: Reegineering work through information technology, Harvard Business School Press, Boston 2. Davenport, Thomas (1995), Reengineering The Fad That Forgot People, Fast Company, November, 1995 3. Hammer, Michael and Champy, James (1993), Reengineering the Corporation: A Manifesto for Business Revolution, Harper Business 4. Radha Krishan, R and S Balasubramanian, Business Process Reengineering Text and Cases, Prentice Hall of India Pvt. Ltd., New Delhi 5. Hunt, Daniel, Process Mapping How to Reengineer your Business Process, John Wiley and Sons Inc, New Delhi 6. Manganelli, Raymond, and Mark Kelein, The Reengineering Handbook: A Step by Step Guide to Business Transformation, American Management Association, New York NOTE: 1. One case study be discussed per unit in the class.
2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

TRAINING AND DEVELOPMENT Paper Code: 507-S-HRM-1

UNIT-I Training Concept and rationale; strategic importance of training and development, training process; training needs assessment organizational analysis, training needs in different strategies; models of organizing the training department; competency mapping UNIT-II Designing the training programme: Process of learning in training programme attributes and factors influencing; learning process; learning styles; training climate and pedagogy; selection and training of trainers; developing training modules; training aids UNIT-III Training methods and techniques Role playing, business games, in basket exercises, laboratory training; incidents and cases; lecture, programmed instructions; inspirational techniques brainstorming, mind mapping, creative problem solving, mentoring, executive coaching, employee counseling, e-learning UNIT-IV Evaluation of Training Need for evaluation, principles of evaluation, criteria and approaches; return on investment in training, process of calculating ROI in training; emerging trends in training and development; new perspective on training cross cultural training, transfer of training

SUGGESTED READINGS:
1. 2. 3. 4. 5. 6. Noe, Raymond A, Employee Training and Development, Tata McGraw Hill Publishing Co. Ltd, New Delhi Naik, G Pandu, Training and Development Text, Cases and Research, Excel Books, New Delhi Jankiraman, B, Training and Development, Biztantra, New Delhi Agochia, Devendra, Every Trainers Handbook, New Delhi, Sage Publications De Simone, R.L. and Harris, D.M., Human Resource Management, Thomson Learning Blanchard, P Nick, and James W Thacker, Effective Training Systems, Strategies and Practices, Pearson Education, New Delhi

NOTE: 1. One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

PERFORMANCE MANAGEMENT Paper Code: 508-S-HRM-1

UNIT-I Basics of Performance Management Concept, essence, scope, need for performance management as a system, principles, PM vs. PA, performance management process, performance management and strategic planning linkages, performance and potential management UNIT-II Measuring Performance Managing for results, managing behaviour, managing competencies, conducting performance reviews UNIT-III Designing and Implementing Performance Management Process Performance Planning, defining objectives and performance standards, defining capability requirements, performance management system implementation, automation of performance management process, legal requirements UNIT-IV Key Issues 360o feedback, feedback, counseling and coaching, strategy maps and balance score card, management team performance, managing organizational performance, performance management and pay, performance management training, evaluating performance management

SUGGESTED READINGS:
1. 2. 3. 4. NOTE: 1. One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks. Armstrong, Michael, Performance Management Key strategies and Practical Guidelines, Kogan Page Cokins, Gary, Performance Management, Finding the Missing Prices, John Wiley and Sons Shields, John, Managing Employees Performance and Reward, Cambridge University, NODA Aguinis, Herman, Performance Management, Pearson Education Inc.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

COMPENSATION MANAGEMENT Paper Code: 508-S-HRM-2

UNIT-I Role of compensation in organization: economic and behavioural theories related to compensation; strategic perspectives of compensation; compensation as motivational tool; compensation policy UNIT-II Internal and external equities in compensation system; determining the worth of jobs; understanding inter and intra-industry compensation differentials, designing pay structure and administering compensation package; understanding different components of compensation package like fringe benefits, incentives and retirement plans; pay for performance plans UNIT-III Compensation of special group: Corporate Directors, Chief Executives, Senior Managers; components of executive compensation package; compensation of professionals and knowledge workers, R&D staff, sales compensation plan, international compensation UNIT-IV Statutory provisions governing different components of reward systems; working of different institutions related to reward system like wage boards, pay commissions, role of trade unions in compensation management; tax planning SUGGESTED READINGS:
1. Milkovich, George T and Newman J.M., Compensation, Tata McGraw Hill 2. Henderson, R.O., Compensation Management, Pearson Education 3. Martocchio, J.J., Strategic Compensation, Pearson Education 4. Armstrong, M and Murlis H, Reward Management, Kogan Page, UK 5. Singh, B.D., Compensation Reward Management, Excel Books, New Delhi NOTE: 1. One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 Hrs

INDUSTRIAL RELATIONS Paper Code: 509-S-HRM-1

UNIT-I Industrial Relations: Concept, Scope, Objectives, emerging socio-economic and technoeconomic profile; Impact of technological change on industrial relations; Role of State in managing industrial relations factors affecting industrial relations. UNIT-II ILO and Trade Unions: Objectives and functions; Development of trade Union movement in India; Challenges of Trade Union movement; Forms of union; Trade Union response toward liberalization and change; Role and objectives of ILO. Prevention and settlement of disputes. UNIT-III Labor Legislations: Objectives, forms and significance; Grievance handling legislations: Social security legislations, Regulatory legislations and protective and employment legislations; Harmony and discipline UNIT-IV Co-ownership management; Concept and significance; Involvement of workers with management processes; Strategic implementation of WPM; Collective bargaining and empowerment: role, methods and significance to quality management. Quality of work life SUGGESTED READINGS:
1. Ramaswamy, E. Managing Human Resources, Oxford University Press, New Delhi 2. Venkataratnam, C.S. and Sinha, Pravin, Trade Union Challenges at the Designing of 21st Centry, IIRAExcel Books, New Delhi 3. Monappa, A. Industrial Relations, Tata McGraw Hill, New Delhi 4. Monappa, A. Managing Human Resources, Tata McGraw Hill, New Delhi 5. Sinha, Sinha, Sakher, Industrial Relations, Trade Unions and Labour Legislations, Pearson Education, New delhi 6. Venkataratnam, C.S., Industrial Relations, Oxford University Press, New Delhi 7. Dutta, S.K. Guide to Disciplinary Action, Tata McGraw Hill, New Delhi NOTE: 1. One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

STRATEGIC HUMAN RESOURCE MANAGEMENT Paper Code: 509-S-HRM-2

UNIT-I HR environment; HRM in knowledge economy; concept of SHRM: investment perspective of SHRM, evolution of SHRM, strategic HR vs. traditional HR, barrier to strategic HR, role of HR in strategic planning UNIT-II Strategic fit frameworks: linking business strategy and HR strategy, HR bundles approach, best practice approach; business strategy and human resource planning; HRM and firm performance linkages measures of HRM performance; sustained competitive advantages through inimitable HR practices UNIT-III HR Systems: staffing systems, reward and compensation systems, employee and career development systems, performance management systems UNIT-IV Strategic options and HR decisions Downsizing and restructuring, domestic and international labour market, mergers and acquisitions, outsourcing and off shoring SUGGESTED READINGS: 1. Mello, Jeffrey A., Strategic Human Resource Management, Thomson Learning Inc. 2. Agarwala, Tanuja, Strategic Human Resource Management, Oxford University Press, New Delhi 3. Dreher, George and Thomas Dougherty, Human Resource Strategy, Tata McGraw Hill 4. Greer, Charles, Strategic Human Resource Management, Pearson Education 5. Belcourt, Monica and Kenneth McBay, Strategic Human Resource Planning, Thomson Learning Inc. NOTE: 1. One case study be discussed per unit in the class.
2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

TALENT MANAGEMENT Paper Code: 510-S-HRM-1

UNIT-I Introduction Concept of talent management, strategic importance of talent, talent imperatives, elements of talent management, workforce diversity and talent management, role of HR in talent management UNIT-II Talent Procurement and Deployment Identifying talent needs, sourcing talent; developing talent, deployment of talent, establishing talent management system, talent multiplication UNIT-III Talent Retention Cost and consequences of talent departure, diagnosing causes of talent departure, measuring and monitoring turnover and retention data, designing engagement strategies, drivers of engagements UNIT-IV Return of Talent Measuring contribution of talent to business performance, talent metrics, measuring human capital investment, transformation and reorganization of HR, new imperatives, talent forces of tomorrow SUGGESTED READINGS:
1. 2. 3. 4. 5. Cheese, Peter, Robert J Thomas and Elizabeth Craig, The Talent Powered Organization, Kogan Page Ltd. Stringer, Hank & Rusty Rueff, Talent Force: A New Manifesto for the Human Side of Business, Pearson Education, Prentice Hall Upper Saddle River, New Jersey Sears David, Successful Talent Strategies, American Management Association, AMACOM, Press, New York Lawyer III, Edward E, Talent: Making People your Competitive Advantage, Dave Ulrich, JosseyBass, A Wiley Imprint Phillips, Jack J, Lisa Edwards, Managing Talent Retention, An ROI Approach, Pfeiffer, A Wiley Imprint David, Tony, Maggie Cutt, Neil Flynn, Peter Mowl and Simon Orme, Talent Assessment, Gower Publishing Ltd., Hampshire Ltd.

NOTE: 1. One case study be discussed per unit in the class.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

ORGANISATION DEVELOPMENT Paper Code: 510-S-HRM-2

UNIT-I Introduction Origins and evolution of Organization Development (OD), nature and characteristics of OD; OD core concept of planned change, change models, action learning, OD Process UNIT-II OD Focus Strategy, organizational design, structure of work, culture, workforce development, team development , leadership development; OD consulting consulting process, phases, contract, facilitation and coaching UNIT-III OD Interventions Person centred OD interventions T group, process consultation, third party peace making, team building interventions, organization wide interventions UNIT-IV Special Issues in OD OD in global context, fostering mission and commitment, designing high performance work systems, creating human organization, future of OD SUGGESTED READINGS: Gallos, Joan V, Organizational Development, Jossey Bass, USA Rothwell, William, and Ronald L Sulliran, Practicing Organization Development, JohnWily & Sons, San Francisco, USA Bradford, David L and W Warner Burke, Reinventing Organization Development, JohnWily & Sons, San Francisco, USA Cummings, Thomas G and Christopher G Worley, Organisation Development and Change, Thomson Learning Ramnarayan S., T V Rao and Kuldeep Singh, Organisation Development Interventions and Strategies, Response Books, New Delhi Franch, Wendell L and Lecil H Bell, Organisation Development, PHI, New Delhi NOTE: 1. One case study be discussed per unit in the class.
2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

MANAGEMENT OF FINANCIAL SERVICES AND INSTITUTIONS Paper Code: 507-S-FIN-1

UNIT-I Financial Services: salient features, scope and problems; mutual funds; venture capital financing; regulatory and theoretical framework of leasing; issue management activities/procedures of merchant banking UNIT-II Credit rating; factoring and forfeiting; housing finance; merger/amalgamation and acquisition/takeover; debt securitization UNIT-III Development Banks - operational policies and practices of IDBI, ICICI, IFCI, SIDBI; EXIM BANK; UTI; LICI; segments/instruments of money market UNIT-IV Mechanism of security trading, NSE, OTCEI, scripless trading, depository system and custodial services; SEBI its objectives, functions and powers SUGGESTED READINGS:
1. Bhole, L. M., Financial Institutions and Markets, Tata McGraw Hills, New Delhi 2. Khan, M. Y., Financial Services, Tata McGraw Hill, New Delhi 3. Pathak, Indian Financial System, Pearson Education 4. Khan, M.Y., Indian Financial System, Tata McGraw Hill, New Delhi 5. Machiraju, H.R., Indian Financial System, Vikas Publishing House 6. Machiraju, H.R., Working of Stock Exchange in India, New Age Publication 7. Shrivastava, R.M., and Nigam, Divya, Management of Indian Financial Institutions, Himalaya Publishing House NOTE: 1. One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

PROJECT MANAGEMENT AND INFRASTRUCTURE FINANCE

Paper Code: 508-S-FIN-1 UNIT-I Phases and objectives of capital budgeting; generation and screening of project ideas; market, demand and situational analysis, technical analysis and financial analysis. UNIT-II Special decision situations, analysis of project risk; appraisal criteria, firm risk and market risk UNIT-III Social cost benefit analysis, UNIDO approach, SCBA by financial institutions, project financing in India project appraisal by financial institutions, environmental appraisal of Projects. UNIT-IV Project management: organization, planning, control, human aspects and pre-requisites. Financing infrastructure projects: Concept, rational and financial instruments; Public finance for infrastructure projects; BOOT/ BOT system for infrastructure projects. SUGGESTED READINGS:
1. Chandra, Prasanna, Projects : Planning Analysis, Selection, Implementation and Review, Tata McGraw Hill, New Delhi, 2002. 2. Bhavesh, M Patel, Project Management, Vikas Publishing House, New Delhi. 3. Machiraju, H. R., Project Finance, Vikas Publishing House, New Delhi. 4. Rao, P.C.K., Project Management and Control, Sultan Chand & Sons, N.Delhi. 5. Nijiru, Cyrus and Merna,Tony, Financing Infrastructure Projects, Thomas Telford, UK, ISBN NOTE: 1. One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

STRATEGIC COST MANAGEMENT AND CONTROL

Paper Code: 508-S-FIN-2 UNIT-I Conceptual framework of SCM, environmental influences on cost management practices, role of SCM in strategic positioning; cost management tools - life cycle costing, target costing, kaizen costing, JIT & theory of constraints, BPR and bench marking UNIT-II Nature of activity-based costing (ABC); benefits and limitations of ABC; limitation of volume based costing system, indicates of ABC; activity hierarchies; cost drivers; designing an ABC system Activity-based management; operational and strategic application of ABC; customer profitability analysis, process value analysis, financial measures of activity efficiency; Nature of value-chain analysis; activity analysis and linkage analysis; application of linkage analysis in cost reduction and value addition UNIT-III Functional-based planning and control; budgeting nature, administration and effectiveness; budgeting cycle; activity-based budgeting; Kaizen approach; ZBB; performance budgeting; human aspects of budgeting; responsibility centers and financial control nature and role of responsibility centres; accounting and evaluation of responsibility centers, measuring the performance of investment centre ROI, RI, EVA; transfer pricing and its applications UNIT-IV Strategic-based performance measurement system: balanced score card prospective and limitations; establishing objectives and performance measures in different perspectives of balance score card; productivity measurement and control; productivity efficiency; partial and total productivity measurement; measuring changes in activity and process efficiency; quality cost management and reporting system SUGGESGTED READINGS:
1. Drury, Colin, Management Accounting and Control, Thomson Learning 2. Horngren, Datar Foster, Cost Accounting, Pearson Education 3. Hansen and Mowen, Cost Management, Thomson Learning 4. Kaplan, Atkinson and Young, Management Accounting, Pearson Education 5. Kaplan, Atkinson, Advanced Management Accounting, Pearson Learning 6. Anthony, Robert N., and Govindrajan, Vijay, Management Control System, McGraw Hill NOTE: 1. One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

TAXATION LAWS AND PLANNING Paper Code: 509-S-FIN-1

UNIT-I Basic concepts of Income Tax, brief overview of computation and income under different heads of income; general deductions from gross total income UNIT-II Corporate tax: Company definitions, residential status and tax incidence, assessment of company and computation of tax liability UNIT-III Business Tax Procedure and Management: Deduction and collection of tax at source, refund of excess payments, return/assessment of income, income tax authorities and their powers, appeals, revisions and references UNIT-IV Tax Planning/Avoidance/Evasion: Concept, tax planning with reference to financial management decisions capital structure decision, dividend policy decision; tax planning with reference to managerial decisions purchase vs. lease, make or buy, close or continue, repairs, replace, renewal or renovation SUGGESTED READINGS:
1. 2. 3. 4. 5. 6. NOTE: 1. One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks. Lal, B B, Direct Taxes, Pearson Education Mehrotra and Goyal, Income Tax Law and Practice, Sahitya Bhawan Publications, Agra Sighania, V K and Singhania, Student Guide to Income Tax, Taxman Publications Singhania, V K and Singhania, Kapil, Direct Taxes Law and Practice, Taxman Publications Singhania, V K, Singhania, Kapil and others, Direct Tax Planning and Management, Taxman Publications Study Material of Institute of Company Secretaries of India

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

MANAGEMENT OF INSURANCE OPERATIONS Paper Code: 509-S-FIN-2

UNIT-I
Origin and development of insurance sector; insurance sector reforms; classification and sources of risks; objective and process of risk management; nature and types of insurance operation; aspects of supply chain management; distribution strategy; factors affecting organization design and structure; measuring efficiency of operations, insurance strategy formulation and implementation; customer focus in insurance operation; consumer behaviour, segmentation and positioning of insurance products

UNIT-II
People, process and sales force management in insurance; information system and data base management for insurance operation; fundamental of underwriting; underwriting information; underwriting process for different contracts; implementation of operational control; objective of investment in insurance management; financial risk assessment and management; portfolio management in insurance industry; IRDA guidelines on investments; asset-liability management in insurance companies

UNIT-III
Role, power and functions of IRDA; meaning, function and scope of life insurance; general principles of life insurance; mathematical basis of life insurance; terms and clauses of life insurance contract; proposals and policies; assignment and nomination; essential elements of claim; claim management and organization structure; claim cost and cost effective settlement; claim procedure in relation to claimant and insurer

UNIT-IV
Law relating to general insurance; general principles of general insurance; meaning, function and scope of motor and fire insurance; terms of insurance contract; claim documentation and procedure; role of surveyors and loss assessors; claim, procedure and documentation; role of information technology in claim management

SUGGESTED READINGS:
1. 2. 3. NOTE: Reijda, George E, Principles of Risk Management and Insurance, Pearson Education, Delhi Black, Kenneth Jr & Skipper, Harold D Jr, Life and Health Insurance, Pearson Education, Delhi Insurance Underwriting Vol I, II, III and IV, ICFAI Press

1. One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Paper Code: 510-S-FIN-1

UNIT-I Investment-Meaning, nature, process and alternatives; return and risk; Concept and components of total risk; Measuring historical and expected return and risk; systematic and unsystematic risk. Measurement of systematic risk. UNIT-II Objectives and benefits of investment analysis and security valuation ; theories of fixed and variable income securities; Efficient Market Theory; Fundamental Analysis Economic, Industry and Company Analysis; Technical Analysis. UNIT-III Portfolio Meaning, advantages and selection; Selection Problems: Markowitz portfolio theory; expected return and standard deviation for portfolios; the efficient frontier; the efficient frontier and investor utility; the selection of the optimal portfolio; Sharpe singleindex model; Capital Asset Pricing Model; Arbitrage Pricing Theory. UNIT-IV Bond portfolio management strategies passive portfolio strategies, active management strategies; Portfolio revision meaning, need, constraints and strategies; formula plans constant-dollar-value plan, constant ratio plan, variable ratio plan; Portfolio performance evaluation: risk adjusted measures of performance. SUGGESTED READINGS:
1. Reiley & Brown, Investment Analysis & Portfolio Management, Thomson Learning, Bombay. 2. Pandian, Security Analysis and Portfolio Management, Vikas Publishing House, New Delhi 3. Sharpe, Alexander & Wiley, Investment.Prentice Hall of India, New Delhi. 4. Alexander, Gorden J. and Bailey, Jeffery V., Investment analysis and Portfolio Management, Dryden Press, Thomson Learning, Bombay. 5. Bodie ZVI, Kane Alex, Marcus, Alan J and Mohanty, Pitabas, Investments, TMH, New Delhi, 2006. 6. Elton, Edwin J. & Gruber, Martin J., Modern Portfolio Theory & Investment Analysis, John Wiley & Sons. 7. Haugen, Robert A., Modern Investment Theory, Pearson Education, New Delhi. NOTE: 1. One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs

FINANCIAL DERIVATIVES Paper Code: 510-S-FIN-2

UNIT-I Concept and type of derivatives; Participants hedgers, speculators, arbitragers and scalpers; uses of derivatives; types of orders; derivative markets in India current trends and future prospects UNIT-II Fundamentals of futures and forwards - concept of futures; trading mechanics; basics of stock index future; interest rate futures; currency futures (basics); use of futures for hedging;; difference between forward and future contracts; clearing process UNIT-III Types of options, trading strategies involving options; option pricing black scholes option pricing model UNIT-IV Fundamental of swaps introduction to swaps; interest rate swaps; currency swaps; mechanics of swap Interest rate swap and currency swaps; swap pricing SUGGESTED READINGS:
1. Chance, Don M., An Introduction to Derivatives and Risk Management, Harcourt College Publishing 2. Robert A Strong, Derivatives: An Introduction, Thomson Learning, Bombay 3. Hull, John C., Futures and other derivatives securities, PHI, New Delhi 4. Redhead, Financial Derivatives : An Introduction to Future/Forward, Options and Swaps, Prentice Hall of India, New Delhi 5. Gupta, S.L., Fnancial Derivaties, PHI 6. Kumar, S.S.S., Financial Derivatives, PHI NOTE: 1. One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

ENTERPRISE RESOURCE PLANNING Paper code: 507-S-ITM-1

UNIT-I Understanding Enterprise Resource Planning: Evolution of ERP; ERP and related technologies; Myths about ERP; Importance of ERP; Value creation in organizations through ERP; Benefits of ERP; Risk factors of ERP implementation; Managing risk on ERP projects. UNIT-II ERP Implementation: Objectives of ERP implementation; Phases of ERP implementation; Reasons of many ERP implementations failure; Implementation challenges; ERP package evaluation and selection; ERP transition strategies; Success and failure factors of an ERP implementation; ERP implementation costs; Organization and working of ERP implementation team. UNIT-III ERP Operations and Future Trends: Operation and maintenance of the ERP system; Maximizing the ERP system; ERP and e-business; Integration of ERP, internet and www; Future of ERP. UNIT-IV ERP Systems Processes and Management Control: Sales and marketing; Accounting and Finance; Production and Material management; Human resource management. SUGGESTED READINGS
1. 2. 3. 4. 5. 6. NOTE: 1. One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks. Leaon, Alexis, Enterprise Resource Planning TMH Publication, 2nd Ed., 2008. Sumner, Mary, Enterprise Resource Planning Pearson Education, 2006. Leaon, Alexis, ERP Demystified, TMH Publication, 2nd Ed., 2004. Koul, Saroj, Enterprise Resource Planning Galgotia Publishing, 2001. Garg, V. K. and Venket Krishna N. K., ERP Concepts and Practice, PHI Publication, 1997. Champy, J. Harper, Re-engineering Management, Harper Collins, 1995.

External Marks: 50 Practical Marks: 50 Time : 3hrs. OBJECT-ORIENTED ANALYSIS & DESIGN WITH PROGRAMMING IN C++ Paper Code: 508-S0-ITM-1 UNIT-I Object-oriented concepts, object and classes, links and associations, inheritance and multiple inheritance, grouping constructs, polymorphism, encapsulation. UNIT-II Object modeling, dynamic modeling, functional modeling, object-oriented system development UNIT-III C++ language: Classes and objects, functions, constructors and destructors, overloading, type conversions UNIT-IV Inheritance: Extending classes, pointers, virtual functions and polymorphism, inputoutput operations. Lab: Programming in C++ on above defined syllabus SUGGESTED READINGS: 1. Deitel and Deitel , C ++How to Program, Pearson Education, New Delhi. 2. Robert Lafore, Turbo C++, Galgotia Publications, New Delhi. 3. Booch , OOAD, Add Wesley 4. Stroustrup , C++ , Addison Wesley 5. Rumbagh, OOPS, PHI, New Delhi. 6. Balagurusamy , OOPS with C++,TMH, New Delhi. 7. Herbert Schildt, C++ The complete Reference, TMH, New Delhi. 8. Satzinger, Object Oriented Analysis and Design, Thomson Learning, Bombay. NOTE:
Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). The students will be required to attempt any five questions (selecting at least one question from each unit). All questions will carry equal marks.

External Marks: 50 Practical Marks: 50 Time : 3hrs.

PROGRAMMING IN ORACLE Paper Code: 508-S-ITM-2

UNIT-I Introduction to Oracle: DBMS, RDBMS, tools of oracle: SQL*PLUS.PL/SQL, forms, reports, SQL vs SQL*PLUS, data types in oracle, data definition language, data manipulation language, transaction control and data control language. UNIT-II SQL functions, operators, joins, queries and sub queries, constraints. UNIT-III Database Objects: Synonym, sequence, view and index; abstract data types, varying arrays, nested tables, concept of locks and types of locking. UNIT-IV Introduction to PL/SQL: Advantages, PL/SQL block, declarations, executable commands: conditional logic, loops, goto statements; concept of exception handling, database triggers. Lab: Programming in Oracle on above defined syllabus. SUGGESTED READINGS:
1. Page, Special Editions using Oracle 8/8i, Prentice Hall of India, New Delhi. 2. Lemme & Colby, Implementing and Managing Oracle Databases, Prentice Hall of India, New Delhi. 3. Loney, ORACLE 8i: The Complete Reference, Tata McGraw Hill, New Delhi. 4. Phillip J. Pratt, Guide to SQL, Thomson Learning, Bombay. 5. Morrsion, Enchanced Guide to Oracle 8i, Thomson Learning, Bombay. NOTE: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). The students will be required to attempt any five questions (selecting at least one question from each unit). All questions will carry equal marks.

External Marks: 50 Practical Marks: 50 Time : 3hrs.

MULTIMEDIA AND WEB ENGINEERING Paper Code: 509-S-ITM-1

UNIT-I Introduction to Multimedia: Multimedia devices, components of multimedia systems, authoring tools, creating multimedia, video-capturing, video on demand. UNIT-II Data compression : Need for data compression, non-lossy and lossy compressions for images, color, gray scale and still-video image, video image, and audio compression JPEG standard, MPEG standard, DVI Technology, MIDI, brief survey of speech recognition and generation. UNIT-III Data and file format standards, Multimedia applications design :Application classes, types of multimedia systems; Distributed multimedia systems : Components, distributed multimedia databases. UNIT-IV Introduction to Web design: Web development process, site types and architectures, navigation theory and practice. Introduction to Page: Page sizes, page types, web design tools; introduction to text: Fonts and text layout, formatting tags, text design issues for the web.
Lab: Each student is required to develop at least one website.

SUGGESTED READINGS:
1. Buford, Multimedia Systems, Pearson Education 2. Vaughan, Multimedia Making IT Work, Tata McGraw Hill 3. Villamil and Molina, Multimedia: An Introduction, Prentice-Hall of India 4. Shuman, Multimedia in Action, Vikas Publishing House, New Delhi 5. Senclair, Multimedia on the PC, BPB Publications. 6. Rosch, Multimedia Bible, Sams Publishing 7. Powell, Web Design The Complete Reference, Tata McGraw Hill, New Delhi.

External Marks: 70 Practical Marks: 30 Time : 3hrs.

SOFTWARE ENGINEERING Paper Code: 509-S-ITM-2

UNIT-I Concept of software engineering, software characteristics, software metrics : categories, areas of applications, token count, function point analysis, data structure metrics Software Development : Phases,; Models : Waterfall model, Prototyping model, Spiral model, Rapid Application Development model UNIT-II Software quality factors, cost estimations, COCOMO, project scheduling, quality assurance plans, project monitoring plans; Software risk management UNIT-III System design, design objectives, effective modular design (coupling, cohesion), design tools and techniques, prototyping, structured programming UNIT-IV Coding, verification, monitoring and control, testing. testing fundamentals, test case design, functional and structural testing, test plan, activities during testing, unit and integration testing SUGGESTED READINGS:
1. Pressman , Software Engineering: A Practitioners Approach 6e, Mc Graw Hill 2. Ghezzi, Fundamentals of Software Engineering, Prentice Hall of India, New Delhi. 3. Jalote, An Integrated Approach to Software Engineering 3e, Narosa 4. Leon & Leon, Software Engineering, Vikas Publishing House, New Delhi 5. Sommervile, Software Engineering, Pearson Education. 6. Fenton & Pfleeger, Software Metrics, Thomson Learning NOTE: . One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 50 Practical Marks: 50 Time : 3hrs.

PROGRAMMING IN VISUAL BASIC Paper Code: 510-S-ITM-1

UNIT-I Visual basic environment main screen, help system, file menu, editing, loading and running programs, fundamentals of visual basic programming anatomy of a visual basic program, code window, statements in visual basic, assignment and property setting, variables, strings, numbers, constants, repeating operators, making decisions, working with objects at run time, projects with multiple forms, creating properties and methods, creating applications with multiple forms, creating MDI applications UNIT-II Designing a form; controls (text box, picture box, label frame, checkbox, command button, checkbox, option button, combo box, list box, horizontal scroll box, vertical scroll box, timer, drive list box, file list box, shape, image, data control, OLE) menus, and events working with windows, forms and controls UNIT-III Advanced programming techniques arrays, pointers, built-in functions, user-defined functions and procedures, recursion, building larger projects, compiler essentials, the go to, objects manipulating objects built-into visual basic, collections, creating an object in visual basic, building classes UNIT-IV Tools and techniques for testing and debugging error handling, the debugging tools testing programs, debug window, stopping programs temporarily, working with files, creating programs with the data access objects, graphics screen scales, line and shape controls, graphics via code, pixel control, lines, boxes, circles and ellipses, paint picture method; creating database applications accessing data with the data control
Lab: Programming in Visual Basic based on the above syllabus

SUGGESTED READINGS:
1. 2. 3. 4. 5. 6. Programming with Visual Basic, Thomson Learning, Bombay Programming with Visual Basic Net, Thomson Learning, Bombay Halvorson, Learn Microsoft Visual Basic 6.0 Now, Prentice Hall of India, New Delhi Silver/Spott, Special Edition Using VB 6, Prentice Hall of India, New Delhi Vine, Microsoft Visual Basic Programming for the Absolute Beginner, PHI, New Delhi Jain, V K, Introduction to OPPS and Visual Basic, Vikas Publishing House, New Delhi

External Marks: 70 Practical Marks: 30 Time : 3hrs.

STRATEGIC MANAGEMENT OF INFORMATION TECHNOLOGY Paper Code: 510-S-ITM-2

UNIT-I Key issues in information systems, management and the role of the CIO, analytical framework for strategic IT initiatives UNIT-II Sustaining competitive advantage by use of IT, creativity, learning, organizations and role of information technology in business transformation, information partnerships UNIT-III Understanding information, managing information as a resource, managing in the market space UNIT-IV National information infrastructure and IT policy at the national level; planning for strategic IT resource; managing the IT function; Outsourcing IT function SUGGESTED READINGS:
1. 2. 3. 4. 5. 6. Franzel, Management of Information Technology, Thomson Learning, Bombay Rajaraman, Fundamentals of Computers, Prentice Hall of India, New Delhi Galliers, R D, Strategic Information Management: Challenges and Strategies in Managing Information Systems, Oxford Butterworth-Heinemann Bhushan Dewan, Managing Information Technology, Vikas Publishing House Leon & Leon, Fundamentals of Information Technology, Vikas Publishing House McKenney, James L, Waves of Change: Business Evolution through Information Technology, Boston, HBS Press

NOTE: 1. One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

MULTINATIONAL STRATEGIC MANAGEMENT

Paper Code: 507-S-IBM-1 UNIT-I
Nature and dimensions of multinational strategic management; domestic versus international strategic management; components and challenges of international strategic management; developing a strategic planning model for an MNC; approaches to multinational corporate strategy; impact of personal values and corporate culture on international strategy.

UNIT-II
Motives for strategic global alliances; strategic value of an alliance; partner analysis; criteria for successful alliances; cross-border mergers and acquisitions; managing integration, transition and consolidation phases; strategic considerations in foreign market identification, entry and exit; product strategies for global markets; strategic decisions over different stages of international product lifecycle; R&D networking and technology strategy; global knowledge management.

UNIT-III
Strategic considerations in expatriate personnel management; HR strategies in cross-cultural environment; international control system; aspects of headquarter control over subsidiaries; challenges of multinational recruitment, selection and performance appraisal; integrating ethical and social responsibility concerns with strategic management; communication and negotiation strategies; e-commerce strategy.

UNIT-IV
Risk strategies in multinational management; global capital structure decisions; international investment strategy; minimizing taxation burden; transfer pricing techniques; managing international intra-company accounts; management of blocked funds; managing project, working capital and trade finance; strategies for global competitive advantage.

SUGGESTED READINGS: 1. Cullen John B., Multinational Management A Strategic Approach, South-Western, Ohio.
2. 3. 4. Sindhwani Trilok N., The Global Business Game A Strategic Perspective, MacMillan, New Delhi Daniels John D. et.al., International Business Environment and Operations, Pearson Education, New Delhi Lasserre Philippe, Global Strategic Management, Palgrave MacMillan, Hampshire

NOTE: 1. One case study be discussed per unit in the class.

2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks Internal Marks Time

: : :

70 30 3 Hrs.

FOREIGN EXCHANGE MANAGEMENT Paper Code: 508-S-IBM-1

UNIT-I: Nature of foreign exchange; sources of demand for and supply of foreign exchange the balance of payments (bop) framework; equilibrium and disequilibrium in bop; nominal, real and effective exchange rates; competitive determination of rate of exchange competitive mint par theory, monetary theory and portfolio balance approach; purchasing power parity theory; overvalued and under valued currencies; fixed, flexible and hybrid exchange rate systems; International Monetary System. General factors of exchange rate fluctuations; the DORNBUSCH Sticky price theory of exchange rate volatility; exchange rate overshooting; empirical patterns of exchange rate fluctuations; central banking intervention for exchange rate stability; effect of devaluation on trade balance; the J-curve effect. Nature functions and participants of foreign exchange market; spot and forward markets; forward premium; methods of quoting exchange rates; cross rates of exchange; bid-ask spreads; relation between exchange rate interest rate and inflation rate; the Interest Rate Parity Theorem; the expectation theory; International Fisher Effect. Currency futures, options and determination of their market value, overthe-counter options; currency and interest rate swaps; measuring foreign exchange risk and exposure; techniques of exposure management.

UNIT-II:

UNIT-III:

UNIT-IV:

SUGGESTED READINGS: 1. 2. 3. 4. 5. 6. Sharan, International Financial Management, Prentice Hall of India, N.Delhi. Shapiro, Multinational Financial Management, Prentice Hall of India, N.Delhi. Paul Einzip, A Textbook On Foreign Exchange. Maurice D. Levi, International Finance, Mcgraw Hill, NY. Buckley, Multinational Finance, Prentice Hall Of India, New Delhi. Paul Roth, Mastering Foreign Exchange And Money Markets, Pitman, London.

NOTE: 1. One case study be discussed per unit in the class.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

EXPORT MANAGEMENT
PAPER CODE: 508-S-IBM-2 UNIT-I Meaning, need, nature, features and process of export management, functions of export manager and export firm; International trading environment; organizing an export firm, target market selection UNIT-II International marketing intelligence; product identification for exports; export pricing decision; INCOTERMS; methods of payment, channels of distribution; market entry strategies location of importers, business negotiation UNIT-III International promotional strategies personal selling, publicity, sales promotion, advertising; organization for export marketing; FEMA, market access initiative, marketing development assistance UNIT-IV Pre-shipment export documentation; significance of procedures and documentation in international trade; procedures and documentation as trade barriers; export of services, Indias foreign trade; Indias current foreign trade policy SUGGESTED READINGS: 1. 2. 3. 4. Khurana P.K., Export Management; Galgotia Publishing Company Onkvisil Sak and Shaw John J., International Marketing Analysis and Strategy, Prentice Hall, Inc. Cherunilam, Francis, International Trade and Export Management, Himalaya Publishing House Czinkota, Ronkainen and Moffett, International Business, Harcourt College Publishers

NOTE: 1.
2. One case study be discussed per unit in the class. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

MULTINATIONAL FINANCIAL MANAGEMENT

PAPER CODE: 509-S-IBM-1 UNIT-I An overview of multinational financial management; international monetary and financial systems, IBRD and development banks; finance function in a multination firms; international flow of funds UNIT-II International working capital management: international cash management; international receivable management, managing short term assets and liabilities; international capital money markets; euro dollar and currency market; financial market instruments GDRs, ADRs, Euro issues, CP and ECB UNIT-III Multinational capital budgeting, cost of capital and capital structure decisions; dividend policy of multinational firm UNIT-IV Developments in foreign exchange markets; exchange rate determination; measuring and managing various risks and exposure; country risk analysis; taxation in multinational firms SUGGESTED READINGS: 1. 2. 3. 4. 5. 6. 7. Madura Jeff, International Financial Management; Thomson Learning Sharan, V., International Financial Management, PHI, New Delhi Allen Shapiro, Multinational Financial Management, PHI, New Delhi Levi, Maurice D., International Finance, McGraw Hill Apte, P.G., International Financial Management, Tata McGraw Hill Eiteman, David K., Stonehill, Arthur I., Moffett, Michael H. and Pandey, Alok, Multinational Business Finance, Pearson Education

NOTE: 1. One case study be discussed per unit in the class.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

INTERNATIONAL BANKING MANAGEMENT

PAPER CODE: 509-S-IBM-2 UNIT-I Structure and growth of international banking; eurocurrency markets; growth of Eurocurrency deposits and credit; determination of eurocurrency interest rates; eurocurrency instruments; euro credit multiplier process; factors of multinationalization of banking; organizational characteristics of multinational banking. UNIT-II Regulatory environment for international banking; international banking risks; capital adequacy; syndication techniques in international lending; transferability and trading of loans; international bank credit rating; role of Bank for International Settlements. UNIT-III International payment systems; international asset and liabilities management; derivatives trading by multinational banks; bank asset portfolio management; strategies for managing non-performing assets; international credit appraisal techniques. UNIT-IV Banks participation in international money and capital markets; international banking mergers and acquisitions. SUGGESTED READINGS: 1. 2. 3. 4. 5. Macdonald S. Scott and Timothy W. Koch, Management of Banking, Thomson Learning, Singapore Fabozzi Frank J., et. al., Foundations of Financial Markets and Institutions, Pearson Education, Delhi Giddy Ian H., Global Financial Markets, AITBS, New Delhi Robinson Stuart W., Multinational Banking, A.W. Sijthoff International, Leiden Lees Francis A., International Banking and Finance, John Wiley, New York

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

INTERNATIONAL LOGISTICS Paper Code: 510-S-IBM-1

UNIT-I Trends in world trade growth; nature, significance and components of international logistics; registration and licensing; selecting export products and markets deciding payment terms; export contracts; deciding currency of payment; export order processing; international logistics infrastructure. UNIT-II Arranging pre-shipment finance; export procurement; quality control and pre-shipment inspection; packing and labeling of export consignments; basic procedure and documentation for excise and custom clearance; ADS; Cargo insurance; shipping modes procedures and documentation; role of forwarding agents. UNIT-III Arranging post-shipment finance; documentary collection of export bills; UCPDC guidelines; negotiating documents under L/C; managing exchange earners foreign currency accounts; availing foreign exchange facilities; protecting against adverse movements in exchange rates; role of EXIM Bank; major provisions of FEMA relating to exporters; export credit risk insurance and the role of ECGC. UNIT-IV Major export promotion schemes in India; export assistance to export houses; SEZ units, EOUs, EHTP, STP and BTP units; facilities for deemed exports; trade information support; role of commodity boards and export promotion councils in trade promotion; facilities for service exports. SUGGESTED READINGS: 1. 2. 3. 4. 5. Paras Ram, Export: What, When, How, Anupam Publications, New Delhi Khurana, P.K., Export Management, Galgotia Publishing, New Delhi Shavaramu, Export Marketing A Practical Guide for Exporters, Wheeler Publishing, New Delhi Govt of India, An Overview of Customs , Commissionate of Customs and ICDs, New Delhi Govt. of India, Ministry of Commerce and Industry Handbook of Procedure, Govt. of India, New Delhi

Note:
1. One case study be discussed per unit in the class. comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

2. Instruction for External Examiner: The question paper will have two sections. Section A shall

Internal Marks Internal Marks Time

: : :

70 30 3 Hrs.

INTERNATIONAL INVESTMENT Paper Code: 510-S-IBM-1

UNIT-I: Types and motives of international investment; risks and challenges of investment; investment instruments; issuing and trading securities; secondary security market; major international stock exchanges. Security market indexes; short positions, hedging and arbitrage; international bond portfolio management; technical analysis; international portfolios analysis. Gains from international diversification; international capital asset pricing model; potential gains from integration of capital markets. Types and corporate forms of FDI; competitive pressures to pursue FDI; FDI strategies and organisational challenges; capital budgeting for FDI.

Unit II:

Unit III:

Unit IV:

Recommended Readings The reading will be announced at the time of launching the course by the concerns teacher. NOTE: 1. One case study be discussed per unit in the class.
2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

STRATEGIC BRAND MANAGEMENT Paper Code: 507-S-MM-1

UNIT-I Concept of a Brand Evolution, perspectives, anatomy, types of brand names, brand name associations, brands vs. products, advantages of brands to consumers and firms, brand elements, strategic implications of branding, brand diversity, branding challenges and opportunities; rejuvenation, re-launch-product vs. brands, goods and services, retailer and distributors, people and organization, brand challenges and opportunities UNIT-II Brand image, image dimensions, brand associations and image; brand identity perspectives, levels and prisms; management brand image: stages functional, symbolic and experiential brands; brand equity sources of equity, brand equity models, brand equity and consumer mindset, brand audits, brand loyalty and cult brands; brand knowledge and brand building; UNIT-III Leveraging Brands Brand extensions, merits and demerits, line extensions; line trap cobranding and licensing brands; reinforcing and revitalization of brands need, methods; brand architecture product, line, range, umbrella and source endorsed brands; brand portfolio management UNIT-IV Brand Valuation Methods of valuation, implications for buying and selling brands; applications branding industrial products, services and retailers; building brand online; indianization of foreign brands and taking brands global issues and challenges

SUGGESTED READINGS:
1. 2. 3. 4. Kapferer, J N, The New Strategic Brand Management, Kogan Page, New Delhi Keller, Kevin Lane, Strategic Brand Management, Pearson Education, New Delhi Majumdar, Product Management in India, PHI Sengupta, Brand Positioning, Tata McGraw Hill

NOTE: 1. One case study be discussed per unit in the class.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

INTEGRATED MARKETING COMMUNICATION Paper Code: 508-S-MM-1

UNIT-I Introduction Concept of marketing communication, marketing communication mix, factor affecting marketing communication mix, drivers of integrated marketing mix; models of marketing communication Blade Box Model, AIDAS model, Lavidge Steiner model, DAGMAR model, PCB model; marketing communication planning process UNIT-II Managing the Marketing Communication Process Analysis of promotional opportunities, concepts of segmentation and target marketing, promotional strategy of formulation and competitive positioning, determination of promotional objectives, deciding promotional appropriation, integrating marketing communication programme, commissioning and contracting external resources UNIT-III Advertising and Media Planning Advertising plan, creative strategy, advertising appeal, creative formats, stages of creative strategy idea generation, copy writing, layout, copy testing and diagnosis; media planning traditional and contemporary media; media objectives reach, frequency, cost etc.; media strategy, media scheduling, media planning models, key issues in advertising comparative advertising, web advertising; advertising agency functions and types, outdoor advertising UNIT-IV Wider Issues and Dimensions Sales promotions, personal selling, direct marketing, public relations, publicity and corporate advertising, unconventional promotional media, marketing communication budgeting, measuring promotional performance, global marketing communication, legal and ethical issues in integrated marketing communication

SUGGESTED READINGS:
1. 2. 3. 4. Shah, Kruti and Alan DSouza, Advertising and Promotion An IMC Perspective, Tata McGraw Hill, New Delhi Belch, George and Belch, Michael; Advertising and Promotion, Tata McGraw Hill, New Delhi Wells, William, Burnett, John and Moriary, Sandra; Advertising Principles and Practice Pearson Education, New Delhi Jethwaney, Jaishree and Jain, Shruti; Advertising Management; Oxford University, New Delhi

NOTE: 1. One case study be discussed per unit in the class.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

CUSTOMER RELATIONSHIP MANAGEMENT Paper Code: 508-S-MM-2

UNIT-I Introduction Origin, evolution and concept of CRM, strategic importance of CRM, goals of CRM, types of CRM, CRM Architecture UNIT-II Operational CRM Sales force automation: lead management, contact management, field force automation; enterprise marketing automation: market segmentation, campaign management, customer service and support, contact and call centre operations UNIT-III Analytical CRM Managing and sharing customer data: customer information database, ethics and legalities of data use, data warehousing and data mining; types of data analysis online analytical processing, click stream analysis, collaborative filtering, CRM and business intelligence collaborative CRM UNIT-IV CRM Implementation Establishing CRM performance monitoring, CRM readiness assessment, system, CRM audit, CRM project management, employee engagement in CRM project, CRM budget, key account management, evaluating CRM return on investment

SUGGESTED READINGS:
1. 2. 3. 4. 5. 6. Buttle, Francis, Customer Relationship Management Concept and Tools, Elsevier Butterworth Heinemann, Oxford, UK Payne, Adrian, Handbook of CRM Achieving Excellence in Customer Management, Butterworth Heinemann, Oxford, UK Dyche, Jill, The CRM Handbook A Business Guide to Customer Relationship Management, Pearson Education, New Delhi Knox, Simon, Stan Maklan, Adrian Payne, Joe Peppard and Lynette Ryal, Customer Relationship Management, Butterworth Heinemann, Oxford, UK Greenlers, Paul, CRM at the Speed of Light, Tata McGraw Hill Publishing Ltd., New Delhi Anderson, Kristen, and Carol J Kerr, Customer Relationship Management, Tata Mc Graw Hill

NOTE: 1. One case study be discussed per unit in the class.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

CONSUMER BEHAVIOUR ANALYSIS Paper Code: 509-S-MM-1

UNIT-I Significance and underlying principles of consumer behaviour; the basic consumer decision process; methods of studying consumer behaviour; using consumer analysis to build consumer relationships and loyalty UNIT-II Pre-purchases processes; consumer resources and purchase decision process; post-purchase behaviour; consumer demographics and psychographics; personality factors in consumer behaviour; consumer motivation and its challenges; managing consumer knowledge; consumer behaviour towards new and innovative products UNIT-III Impact of culture, ethnicity and social classification on consumer behaviour; family influences; household consumer behaviour; group influences; influence through dyadic exchanges UNIT-IV Approaches to attracting consumer attention; managing consumer exposure; process of customer opinion formation; approaches to changing consumer opinion; improving consumer memory though cognitive learning and retrieval; brand recognition and recall measures

SUGGESTED READINGS: 1. Blackwell, R E et. al, Consumer Behaviour, Thomson, South-Western, New Delhi 2. Kardes K, Consumer Behaviour and Managerial Decision Making, Pearson Education, New Delhi 3. Schiffman, L G and Kanuk, L L, Consumer Behaviour, Pearson Education, New Delhi 4. Ward, Scott and Robertson, T S (eds.), Consumer Behaviour; Theoretical Sources, Prentice-Hall, Englewood Cliffs, N J NOTE: 1. One case study be discussed per unit in the class.
2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

RETAIL MANAGEMENT Paper Code: 509-S-MM-2

UNIT-I Introduction to retail: retail in India; retail models and theories of retail development; understanding the retail consumers; ethical issues in retailing UNIT-II Retail marketing strategy; retail franchising; retail store location and site selection; retail store design and visual merchandising; customer relationship management in retailing UNIT-III Basics of retail merchandising; the process of retail merchandising; the method of merchandise procurement; retail pricing and evaluating merchandise performance; retail communication mix UNIT-IV Retail store operations; servicing the retail customers; retail human resource management; financial aspects of retail management; retail information system; supply chain management in retailing SUGGESTED READINGS:
1. Pradhan, Swapna; Retaling Management; Tata McGraw Hill; New Delhi 2. Bajaj, Chetan, Tuli, Rajnish and Srivastava, Nidhi; Retail Management; Oxford University Press; New Delhi 3. Berman, Barry & Evans, Joel R.; Retail Management A strategic approach; Pearson Education/Prentice Hall of India; New Delhi 4. Levy, Michael & Weitz, Barton A.; Retailing Management; Tata McGraw Hill; New Delhi 5. Newman, Andrew J. & Cullen, Peter; Retailing Environment and Operations; Thomson Asia Pvt. Ltd.; New Delhi 6. Dunne, Patrick M., Lusch, Robert F & Griffith, David A.; Retailing; Thomson Asia Pvt. Ltd; New Delhi 7. Lamba, A.J.; The Art of Retailing; Tata McGraw Hill; New Delhi NOTE: 1. One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

E-MARKETING Paper Code: 510-S-MM-1

UNIT-I Introduction to E-Marketing: Meaning, scope and benefits; business models of electronic marketing; e-marketing techniques; how to market presence; attracting customers to your site; tracking customers; customer service; e-marketing plan; website design issues. UNIT-II Consumer characteristics and behavior: Marketing mix and fifth p as personalization applied to e-marketing; e-marketing information system; Personal characteristics and demographics of internet surfers; consumer purchasing decision making; intelligent agents for consumers; market segmentation bases; targeting online consumers. UNIT-III E-marketing strategies: Differentiation of online businesses; product-service differentiation strategies; positioning strategies; creating customer value online; e-marketing enhanced product development; online pricing strategies; length and functions of distribution channels; classification of online channel members. UNIT-IV E-marketing communication: Online advertising; Emergence of the internet as a competitive advertising media; online advertisement methods and strategies; push technology and intelligent agents; economics and effectiveness of advertisements; Weaknesses in online advertising.

SUGGESTED READINGS:
1. 2. Napier, Creating a winning E-business, Cengage Learning, New Delhi Efraim Turban, Jay Lee, David King & H.Michael Chang, Electronic Commerce: A Managerial Perspective, Pearson Education, Delhi.

3.
4. 5. 6. 7.

Laudon, K.C., and Traver, C. G., E-Commerce Business. Technology. Society., Pearson Education, 2006.
Greenstein and Vasherhelyi, Electronic Commerce: Security, Risk Management, and Control, TMH, New Delhi. Elias M. Awad. (2009). Electronic Commerce: From vision to fulfillment, 3rd ed., Pearson Education, New Delhi. Bharat Bhasker, Electronic Commerce, TMH, N Delhi. Chaffey D. (2009) E-Business and E-Commerce Management, 3rd ed., Pearson Education, New Delhi.

8.
9.

Strauss, et. al., E-Marketing, 3rd Edition, Pearson Education, New Delhi.
Hanson & Kalyanam, Internet Marketing & e-commerce, Thomson Learning, Bombay.

NOTE: 1. One case study be discussed per unit in the class.

External Marks: 70 Internal Marks: 30 Time: 3 hrs.

SALES & DISTRIBUTION MANAGEMENT Paper Code: 510-S-MM-2

UNIT-I Objective of sales management; Personal selling objectives; theories of selling; personal selling process; size of sales force; social and ethical responsibilities in sales management; compensation and motivation of sales force UNIT-II Sales meetings; sales contests; sales quotas; sales territories; evaluating and controlling the sales personnel; analysis of sales, costs and profitability UNIT-III Distribution management and marketing mix; marketing channels; channel institutions wholesaling and retailing; designing channel system UNIT-IV Channel management; channel information system; market logistics and supply chain management; international sales management SUGGESTED READINGS:
1. Havaldar, Krishna K.& Cavale, Vasant M.; Sales and Distribution Management; Tata McGraw Hill, New Delhi 2. Khan, Mateen; Sales and Distribution Management; Excel Books; New Delhi 3. Still, Richard R., Cundiff, Edward W. & Govoni, Norman; Sales Management Decision, Strategies and Cases; Pearson Education/Prentice Hall of India; New Delhi 4. Dalrymple, Douglas J.; Cron, William L. & Decarlo, Thomas; Sales Management; John Wiley & Sons (Asia) Pvt. Ltd; New Delhi 5. Futrell, Charles M.; Sales Management Team work, Leadership and Technology; Thomson Learning.; New Delhi 6. Rosenbloom, Bert; Marketing Channels: A Management View; Thomson Learning; New Delhi 7. Stern, Louis W.; El-Ansary, Adel & Coughlan, Anne T.; Marketing Channels; Prentice Hall of India/Pearson Education; New Delhi 8. Kapoor, Satish K. & Kansal, Purva; Basics of Distribution Management; Prentice Hall of India; Ne w Delhi 9. Kapoor, Ramnik; Fundamentals of Sales Management; McMillan India Ltd; New Delhi NOTE 1. One case study be discussed per unit in the class. 2. Instruction for External Examiner: The question paper will have two sections. Section A shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section B will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

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