Lesson 7 Hotel Reservation
Lesson 7 Hotel Reservation
Reservation is the major activity in the pre-arrival phase of the guest cycle and is usually the first occasion when the guest and the hotel interact. What is Reservation? A reservation in the context of the front office of a hotel means the booking or reserving of a bedroom (accommodation) by a guest, and involves a particular type of guest room being reserved for a particular person or persons, for a certain period of time. When a reservation or room booking is made at a hotel, it is expected that the hotel will honor its commitment in accepting the reservation and guarantee that a room will be available when a guest arrives. Importance of the Reservation Process: It gives the first impression of the hotel to guests. It sells the main product of the hotel. (Accommodation) It generates customers for other departments. It provides important management information to other departments. Responsibilities of Front Office Department: Help the Sales and Reservations Department in accepting and processing advanced hotel room reservations. Monitor room availability Coordinate with the Sales Department on convention or group reservations Key Duty - To sell every available room at the most profitable rate. Types of Reservation: 1. Guaranteed Guest is billed even if they do not use the room. A room can be guaranteed thru a credit card, prepayment or contractual agreement. 2. Non-Guaranteed Not accepted as hotel nears full occupancy 3. Confirmed Hotel verifies that a guest has a reservation Reservation Mediums: 1. Mail/E-Mail/Fax 2. Telephone 3. Central Reservation System (CRS). More than 80% of Hotels have a CRS (1-800 number) 4. In-House (Walk-In) 5. Website (Hotel Property Website and Third Party Websites like Travelocity and Yahoo Travel) 94% of hotels have property websites 91% can receive online reservations