Project Management Bo Tonnquist ENG
Project Management Bo Tonnquist ENG
why do they take on the shapes that lhcy do? T hese arc twO basic
quest ions t hat arc strongly connected 10 t he needs for effecti ve
lc:1dcrship and manage ment with in companies and orga niza-
tions.
Before we go into detai l on t he subject of projects and project
ma nagement it is necessary to start wit h some information on
the purpose of planning and organi zing a busi ness.
THE PURPOSE OF THE ORGANIZATION
T
tl E l'Ukl'OSl:. of organizing ,I business is to achieve increased
efficiency. The goal is to optimize the usc of the aV:lilable
resources. Resources arc always limited.
Neither the businc"" nor irs organil3tl0I1:11 structure has an own
value. Its only Illsuficarion is to satisfy the customers' demands
III the most effective way. The business constantly n e e d ~ reeval-
uation. Employees should never forget why the business exists.
An organization where the goab are perceived unclear and
vague and the management as diffused and disconnected can
never be effective ~ i n c c this brings about insecurity which in
turn impinges on employees' ability to work effectively.
1
2
WOlds In Italics are
tMplalfled In the glossary
on page 372.
1: PROJECT MANACEMENT STRUCTURE
"One of the most important for the
m,Jnllgement is 10 build an effidmt organization, through
which the busmess gO<l15 best Cdn be reolched. This means
thut the most 5uit.Jble organt:(.lltionai strue/ure hM to be
established, .md fhm el.!cry pusition needs to be filled by a
,e1c,w,t indil.!idltal. Creating the organizational structure
first lind foremost necessitate identifying the "drious tdsks
th,I' ,/eeds to be done in order to re,,,:h the org,mization's
go,ds, IJltt Illso a horizontlll deleg.ltion of these tasks to
local dep.Jrfments and mdiLjduals."
(Tarra'i $,111fors, The of Tc(:hnologr.
Organizations can be likened to organislns which need a steady
supply of energy to survive. It is important to ensure that the will
to service the customers is the business goal, not the survival of
the orgalllzation. The strategies chosen by the management ro
reach visions and goals must be reAected 111 the framework of
the organization. One could say that an organi zation is essen-
tially formalized group building which is coordinated to achieve
comlllon goals.
As a conscqucnce of this organizational S[TlIcture, it is possible
to allocate labor, responsibil ity and authority. The organization
is also a tool which regulates the relarions between superiors and
employees. All this is part of the process to, in the most effective
way, control and coordin:lte resources Interna ll y and externall),
in the organization, rewards rhe goals which are predefined.
This is irrespectively of whether the organization is a private,
public or a non-profit making business.
Structure, Processes and Culture
Research WIt hin Organizational Theory concentrates around
three main topics; namely sHucture, processes and culture.
The structure of rhe organization contains visible components
e.g. functions, positions, hierarchies, titles and ranking orders,
while the processes deals wirh actions and events. The organiza-
1: PROJECT MANAGEMENT STRUCTURE
tion's culture touch upon work ethict>, values ,lnd norms, beliefs,
languages. symhols. leadership and motivation.
It is the processes which constitute the organization's ,' ital
operations while Structure and culture indlc,ne how the indi-
viduals within thc organlzation work, collaborate and obstruct
one another, how systems are built lip or broken down and how
decision levels and aut horities are shared,
Modern orga nizational rheory increasi ngly concentrates a round
the business processes, since these origlll.Hc in the busllless plan.
A process is a chain of IIlterconnected actiVIties borh llnernally
and extern:dly of the company, which creates an added value
the customer is ready to pay for. Every activity in the chain
h;IS a supplier and a CUStomer. The purpose of identifying the
business processct> is ra elimin:ne any unnecessary work which
does nor generatc customer added value. The business has to be
shaped after the needs of the processes.
Today's organll.arional structures will with all probability be
succeeded by other alternatives. There arc severa l reasons for
thiS. Firstly, all businesses 3re constantly affected by continues
changes in society, new technology, new knowledge in employ-
ees and changing living conditions. Secondly, we have greater
knowledge abolll businesses and understand more about
pcople's behavior in organizations. Lasriy, employees and citi-
zens of raday place brger demands on the businesses they want
to work Ill; e.g envi ronmentally and gender-wise.
The development of the organizational structures of today has
a historic and a cuhural dimension. Therefore organizational
structures in one cuhure do not necessarily apply in another
culture. The informal Swedish way of managing a business
docs not work in all countries. Consensus decision-making :l11d
involving employees on all levels does nor work in more hier-
archical business cultures. Here, the boss is expected to make
decisions withom consulting the employees.
4 1: PROJECT MANAGEMENT STlI:UCTURE
Organize and Delegate
The most common way of ill ustrat ing .1 company's formal
organi/_:nion I!> through hIe rarchy with superior and inferior
divisions. This is typically ca lled an org,mizatiol1dl plall or
chart. This chart shows how the organization is meant to work
and how labor, and aut horit y Me distributed.
With the organizational chart as a starring poim it is easy for the
employees to pIcture their roles III the It is easy ro
follow the decision-making process and identi fy managers and
subordInates. Responsibility is definite and straightforward.
On the other hand the organiz:ltional chart does nOt specify the
informal ties between the differenr individuals in rhe different
departments. ThiS can be a problem today when more and more
tasks arc completed in cross functional networks and project
group!>, with members from different parts of the organi-
zation.
1: PROJECT MANACiEMENT STRUCTURE
PROJECT ORGANIZATION
More than e\'er nowadays people want to he able to influence
the1r Jnd feel involved in t he company they work for.
Increased competition and uncerta11lty on the lob market forces
companits to an f.1St. lt is easier to define and start projects than
setting up new departments in a comp.my. Projec ts generally
have a ..,horter run-time which in turn lower risks, lower
costS, and better management. Since projects mUSI always have
!> pecific goals, focus on CU<;lomer va lue becomes very appa rent.
The new-fangled ways of rUlln11lg. a business in networks also
demand a new form of cooperation whic h i!> adjusted to solve
;t specific aSS1gn1llCllf, irrespectively of whether the members
belong 111 a workgroup from their own orgalli/ation or different
comp.lIlies. This is valid irrespectively of whet her it is smaller
comp:l11ies cooperating, or major companies which outsource
part of their operations 0 11 subconrractors.
Trad1t10nal dccision- and delegatlon methods do not work 111
networks. The project Structure wid\ an integrated project
manager is in these cases much berter adapted to manage differ-
ent detached activi ties with a common goal.
Networking can also be illvolunmry. The development in the
labor market , where an increasing number of people arc found
wnhour the secur ity of steady employment, thus bClIlg forced
to accept temporary work as self-employed, put new demands
on flexibilit y.
A Proj ect - a Temporary Organization
The projce[ organization is appropri.ue when there is a need for
coordination between various parts of the compan)'. In princ1-
pic, the project manager is allowed to "skip" the linc organiza-
tion's decision- and responsibility processes to create an optimal
organil:nion. It is, through t hi s, possible to keep a st rong focus
on customer va luc t hrough goal managcmcnt, down 10
each individual in thc project organization.
6 1: PROJECT MANAGEMENT STRUCTURE
CEO
=:J I 1
L yl
Department level
-, L..._L_ J --' r ~ ""',01.,,"p ,,",
_ By carrying out work
Qssignments in projt!Cts, in cross
junctional work groups and
networks, the troditiona/line
organilotion's decision-making
process Is bypassed.
, - l
pro]ectmanagers
J
1
T he projeer organization is temporary and this even applies to
the project manager's m:lIldate as a leader. When the project is
closed the organization is disbanded.
Ju!>t like mOSt manufactu ring companies Gl.rrying out their own
research and development, the car industry lIses project manage-
men! when they develop new models. It reqllLres strong foclis
and tough management' to develop a new car model program
whi le keeping the costS down.
The Swedish car m'lI1ufacturcr Volvo uses a method call ed
"Modulteam" which entai ls start-lip of a project group which
consists of specialists from different depanments within the
o rganization, e.g. engine, body components, transmission,
interior and electronics. They are on loan [Q the project and 3re
pan of the group as long as the project is running. After tha t the
group and its members return [Q their ordi nary responsibilities
or join new project groupS.
1: PROJECT MANAGEMENT STRUCTURE
Project vs. Line
\! is Important that delimitation between the project and the
ord1l1ary bu!>inesl>, the line organization, i!> unambiguous. In a
/JTojectil.ed orgmJizatioll the project is completely detached from
the ordinary business. The project manager has full authority
over his resources and does not face the ri3k of project members
with imperat ive competence being stuck with ordinary work
assignments or on loan to ot her projects. This, unfortunately,
could happen if the project does not own resources, bUl share
them with other projects or the ordinary business. The latter
is more often than not, though, the reality for most project
ma nagers.
Often different organizational structures exist parallel}' along-
side wit hin the S:l me organ ization. A common form of coex-
istence is between hierarchy and matr ix. In t he hierarchic:l1
org:l ni z:ltion work assignments and decision-making processes
:lre arranged in li nes from the tOp to the bottom. Mosr power
and .Huhority is found higher up in the org:lni7.:ltion.
The wC:lkness faclI1g the hierarchical organiz:nion is (hat the
IIldividua l's sphere of in fluencc is di m inllt ive, a nd tha t it is diffi-
cult to adapt [Q the changing extcrna l factors. In :lddit ion, the
hierarchical organizat ion tends to engender passive employees.
100"
Shart
working in
a projKt
,
so"" - - - - - - - - - - - - - - - + - - - - - - - - --
Hitrarchicalorganization Matrix organization Projectlztd
organization
8 1: PROJECT MANAGEMENT STRUCTURE
The matrix organization i .. on the comf ,lry very Acxiblc in its
structure. Employees are workmg vertically whilst the buslIlcss
is nm cross-functionally. The lllJ.n,lgcmenr's responsibility is to
put rogether functional groups which purpo!>c is 10 soke specific
tasks. This organizational Mructurc's weakness is rhe two-way
decision-making process, which putS high demand on managers
to fOflllul3rc goals and prioriri7c tasks.
For organizations where the hierarchical decision-making proc-
esses are dominating we speak of a weak m:urix, in case of rhe
COllfrary we speak of a strong matrix. Projects run in a weak
respectively strong matrix bce diffcrcl1I circumstances.
In a weak matrix a small p:Ht of the employees work in projecrs.
Most hold positions in the line organization where the better
parr of all work in the organ ization is executed. Consequentl y,
the line managers make most of the decisions, even those which
concern the projects. The project manager has a weak position
in this kind of organizat ion.
In organizational structures where more people tend to work in
projects, the project manager's possibility to control the project
will increase. In the SHong matrix the line managers only make
overarching decisions on goal, scope and resources. Details
are lefr to the project manager. Generally the organization use
projects as their corporate business approach.
It is important for the project manager to he familiar with and
adapt to the organizational structure.
loyalty Towards Several Managers
The employee with a position in the line production, hur who
is also a part of a project, has in effect two The line
manager, where he is employed and who most probably settles
his salary, and the project manager who hopefully dispense
interesting and challenging work assignments.
If the prioritization between the line work and project work
is unclear an employee might have a loyalty problem. It IS the
management's responsibility ro see to it th:1 hoth line managers,
project managers and the project group members know what is
1: PROJECT MANAGEMENT STRUCTURE
Company
/
Management
line Manager
Project
Manager
/
Employee
I
most important and what to focus on. An unclear prioritiza-
tion in the employee prioritizing and working on what
benefits him or her primarily.
A sllccessful project result is dependable on the cooperation
between the line production and projects. Line managers create
value through imprOVing indiViduals' skills and processes.
Project managers create value through delivering results and
changes. To succeed with a project, line managers' motiva-
tion and enthusiasm is needed, bur they seldom want to offer
resource3 si nce thiS on a short-term baSIS generate more prob-
lems than benefits for them. Few rewards syStems
organizational cooperarion. In too many organizations there is
a built-in aversion be(ween line managers and project manag-
ers. Line managers often see project m:lIlagers as competitors,
while project managers sec line managers as encumbers. They
do not sec the mutual benefits, nor that they arc depended on
each other to make the organization work. The top manage-
ment can never abjure the responsibility in making cooperation
in the organization successful.
The understanding of the fact that projects need realistic pre-
requisites to has reached top management level within
organizations and businesses. It IS a natural consequence that
more bbor is done by way of projects, which Increase the need
to handle projects and III the most advantageous way.
To llla!Jter project management IS no longer somerhing which
10 1: PROJECT MANAGEMENT STRUCTURE
only concern technicians :md dc,"e\opcrs , but something every
one ;n an organization should he able to do. E,'cry employee
IS expected to understand what a prOject is, and how to work
goal-oriented in temporarily assembled groups.
The prOject manager role conSists of twO clements. Project
Control ]s mastering project methodologies, i.e. structuring,
time and resource allocation, risk asscssmcnr .lI1d evaluations
and follow-ups. Project Management is leadership and making
things happen by influencing project groups and surround-
ings. Usually both roles are involved when the term Project
Managemem is used.
PROJECTS HAVE TO ACHIEVE RESULTS
Projcctized work is a methodology th:!f suits many different
types of assignments. It is an effective way of realizing visions
and business goals, but individuals can also use projects as a
means of reaching personal goals.
Primari ly, this book will deal with projects carried out within
companies and organizations. For this reason we will start by
going through how projects are connected to the organizations'
management and goals.
Projects can be carried out externally for a client, or internally
within the organization, wirh internal or sourced resou rces.
There arc no limits which tell us how small or how large a project
can be when it comes to the number of individuals involved, or
the time it rakes to complete.
VISIONS AND BUSINESS GOALS
_ A p,oj1 if 0 tooJ to promote change.
1: PROJECT MANAGEMENT STRUCTURE
The organization's \'iSlon and Vooals should lead and derer-
mille all endeavors. The overa ll goals will influence both the
work activities and the organizational structure. The company
ma nagement operates the organization by defining strategies
and tactics. ThiS is a given part of all business and operational
planning.
T hc strategies guide the way [0 the business goals, which are
long-term and therdore need to he broken down in more tangi-
ble acrion plans which regulate dally work. An action plan is
best described as a process With specified work clements in a
flow. Cerrain processes are permanent and repetitive, while
ot hers .1re tempora ry. The permanent processes are routines
III the line operation, whi le the temporary usually are projects.
The manageme nl can make lise of projecrs to execllte tasks of
temporary nature. Working in a projectized str ucture makes it
possible to gather resources from different parts of the organi-
zation and to focus on a specific goal.
Through initiation, starting and finishing projects the manage-
ment can guide operations tOward!. the business goals, or initi
ate IIweSt mclHS III new ventures. It i!. therefore the manage-
mem's responsibi luy to ensure cvery single project has realistic
prerequisites to be realized. It IS by and large about well-defined
goals, visible clients, and access 10 resources and support from
the organization.
Business Level and Project Level
T he connection between the management's modus operandi
and the work which IS done in the project can with advanrage
be described in a model with two levels:
Business level:
Project level:
.0UU MA .. U.
COM.'''''C'" 'N.
MANO""' N '. ' 00
12 1: PROJECT MANAGEMENT STRUCTURE
The husincss' long-rcrm development rests on the
allc\'cl. On this level all projects III t he business .ue managed
and prioritized. This is where the respoll!oihlliry for all project
methodologies and managemcm "r!otcms lie, and t ha t these 3re
adapted to the businesses a nd t he prOJects necds.
The company management manages projects by:
o initiation, follow-up and closure of projects.
o confi rming that projects arc in line with the !ofrarcglc goals of
t he company.
o allocating resources.
o coordinati ng projects within the organization.
o supplyi ng management tools, project models and methodolo-
gies.
o managing business opportuniti es and <ls'!'cssing and cont rol-
ling risks.
o placing demands on project managers.
On the project iet'ei the project is managed and executed by
apply ing the project medlOdology. The project m:lnager's
responsibility is [0 deliver results through orga ni zing and
managIng, whi le the project group plan and execure the project
tasks.
T he project manager manages project s through:
o securing project goals 3rc rcached.
o communicating and delegati ng tasks.
o engaging a nd motivating projeer group members.
o appl ying management tools and project models and method-
ologies.
o communicating results and nl:lnaging cha ngcs.
o managing business opportunities and ri!lok!>.
T he project group execut es project s through:
e performing acti vities and tasks accordi ngly.
o following the standard tlUa lit y systems, method-
ologies and routines of rhe organization.
1: PROJECT MANACEMENT SnUCTURE
o proposi ng enhancements of solutions, processes and plans.
e communicating status.
o .1d,i!omg on pos!oibilitic!> and as they appear.
The Management Manages through Tollgates
Tollgates are the spon!.or'!. rool to monitor and manage the
project. A tollgate is llsuall)' a meeting where reached goals 3re
e\'aluated and the proJect'!. flUme destiny is determined. The
ha!>. in terms of being t he owner of the project, respon-
sibility for the tollgates. The project manager's responsibility is
to deliver the promised end-re), uh.
Tollgate examples
1. Project initiated alld pre-study phase to commence
2. Pre-stud}' completed and planning to start
3. Project planning completed
4. Project execution commenced
5. Project \'Cflfi cd
6. End-result dchvercd and goal verified
7. Project closed
8. BUSIness Impact verified
After tollgate asscssmcnt one of the following
three Out comes might ensue:
1. Cont inue according to orlg1l1al or revised plan.
2. Co back and pOStpone the decision until part of the
project has been changed or addiri onal information
has been collected, or Llntil external factors are morc
favorable.
3. Terminate t he project and document end-resulr.
Complete final report , close accounts and close
prOJcct group.
Goback
Termi nat e
_ Tal/galt antS!
14
- Milestone plan.
_ Theconnrctions between
business, management and
eXfiution l e ~ ' where tOllgates
and milestonts art 1M 1mb
1: PROJECT MANAGEMENT STRUCTURE
The Project Manager Manages with Milestones
A milestolle is 3 step on the way between prOleCt initiation and
closure. A miic!>tone is something which has to he achieved, :lOd
it can also be deliverance {O and from the project.
An overall plan which shows the milestones of the project is a
good communication 1001. It visualizes how the proJcct IS thought
10 be completed.
~ MS2
1
MS9
During the execution phase the milestones make up the deliver-
abies which assist the project manager to monitor and report on
status. Most milestones arc therefore found when the end-result
is produced. The project group (:'I sk is to make Slife milestones
are reached.
GOVERNANCE
ORGANIZE AND MANAGE
Milestones
EXECUTE
1 : PROJECT MANAGEMENT STRUCTURE
PROJECT FLOW
A project can be deSCribed simply as a process or an undertak-
IIlg with a start :lI1d an end. A marc detailcd deSCription of the
project process mean!lo marc COl1(rol O\ier (he project work and
the reqUirement.., on the execut ion of the project.
Process definition:
OA process ]S a series of commuous activ]tles.
OA process refines goods or services to meet needs.
OA proce"s has at lea!lol one !)uppli cr of inputs and one rccipienr
of omputs.
The purpose of deSCribing a work rask as a process is to make
Slife it i!) carried out in a predefi ned way to ellsu re si III i la r execu-
tion every time. Processe!) arc described and arc for instance
:lscertained in met hodology de!)criptions and quality matlU:lls.
Project work actua ll y consiHS of several processes which all
have their own purposes :111<.1 goals. There arc al l sorts of proc-
esses ltl many categories in a projeCi.
The main Aow in the project is the core process which contains
the work tasks that leads to the project's end result, while the
s//pportlllg I)rocesses dcli\cr everything that is needed to execute
t he work III the core process. Resource supply to a project is
a typical suppOrt process. In a conSlfllction project e.g. food
deliveries and staff recruiting arc supporting processes.
A Project's Phases
Often a project is dcsc ribcd as a course of evcnts with a number
of phases, and thi s is also the core in mOSt project models.
The project li(ecycle desc ribed in this book is a general project
model con"isting of fOllr phases; tJre-st/uly. plmmillg, execution
and closure.
16
Initiate
project
Start
planning
_ ~ n e r o l project model.
1: PROJECT MANAGEMENT STRUCTURE
Project phases:
o Pre-study - analyze prerequisites :lnd specify the assignment
o Planning - produce plans for execution
o ExeCUlion - work in the project and Implement result
o Closure - evaluate and close prOject
The model also includes imp"et re4l/izalioll and verification of
the business impact gOIlI. This is to ensure rh:u rhe prOJcct is
actually foll owed lip and evaluated.
The general project model is si mple and c:tn easil y becompa red to
other more specific models. This helps communication between
jnd ividu:l Is from d i Herem companies and orga niz:uions t hat an:
used to working in distinct company models.
There arc a number of com1110n project models, and ", h:u is
obvious is the fact th;u the similariti es arc greater (han the
differences. What primaril y differs arc the number of phases
and what they are called. The structure and contents fol low the
general project model in principle.
The project and rhe project's phases can be described as proc-
esses. Each phase must be initiated, planned, executed, dosed
and managed, and preferably also evaluated. Evcry phase can
therefore also he considered a small project within the project.
St art execution Progress
review
Impact
realization
I ......... .
Hand over Close project Evaluate
business
Impact
end result
Project initiation is the process which starts the project. Without
initiation the project docs not exist. The initiation ca n for
instance arise from a decision taken at a board meeting, or by
order from a sponsor.
The most important elements are object ives and goals, that the
project is accepted by the organization and that a budget has
been defined.
DEFINING A PROJECT
W
il EN IS it in fact a project and what defines a project as
opposed to the regular day-ro-day operations? If we are
formal and follow the definition of project methodology it is
neither the size nor the length of it which determines whet her
it IS a project or nor, but whether it is specific and limited in
time.
A project is a work method or methodology, with a srrong foclls
on the goal. The projecr needs ro be rime bou nded and have
appropriare resources. Th is i ~ why the goal has ro be clea rl y
defined and a budget mllst be in pl ace to the project manager's
disposal.
'8
2: PROJECT INITIATION
Definition of a project:
o Specific g,oal- a unique assignment
o Specific rime period - rimed
o Specific resources - own budget
o Unique work arrangements -lcmpor ,tTY orgamzarion
The assignment is considered a project when all these criteria
are fulfilled. The bSf criteria concern the fact that rhe human
resources only partake in the project as long as the project is
on-going. This, and that foclis is on the goal, often allow for
new work methods and deviation from ordinary rout ines.
All criteria arc usually not met when :t project IS lIliriarcd. A
part of the initiation process is therefore focused on meeting
these cri teria.
Almost :\Ilything is possible [Q be run as a project if wanted.
It is also possible to carry our the same tasks and assignments
without iniriating a projecr. Test and find the most suited solu
t ion for YOll.
I find that all examples in the chart on page J9 can be carried
our as a project, bur not necessarily. A project also brings with
it more .ldminisrr:Hivc work wh ich might be roo burdensome
when the tasks arc insignificant. The projeer methodology can
be applied even in assignments which do nor "qualify" as a
prOJecr.
For insta nce, it is possible to apply the met hod when ca rr ying
out the yearly budget planning. or when recruiting new staff.
BQ[h cases have defined goals and determined deadlines, but
arc not necessarily projects. In one's personal life It is possible
to apply projecr methodology when planning sizeable events
like celebrations, large dinner parties and signi fi cant
birthdays, bunching of the boat or improving a golf handicap!
headquarters
Esublish customer service desk
To plan 41 wedding
Move to a new house
CultlvOite new clients
Set upa play
Uiurn:h a new car model
Build a new Intranet
Find out If there is a demand for a new
product
find cheap airline tickets
ONeIOp regulations on travel policies
Develop a new cell phone
Renovate the log cabin
Write a book
2: PIIOHCT INITIATION
Why'
,u
2: I NI TI ATION
NEW YORK MARATHON
The NY Marathon Is a reoccurring event which takes place the first Sunday In
Novemberevery year. The marathon always has many athletes coming from
all over the wortd to participate. Manyofthese run several marathons every
year In different cities.
Is the NY Maf<lthon iI project? Maybe It Is more thiln one project, each
having an own objective ilnd goal.
Focus A; To theo'ganizers the NY Marathon Is iI project. The goal Is to cany
out the race ilnd the objective is to keep iI tradition alive. The project is made
up of milnydiffere"t elements which need to beorganiled and accomp-
lished before the face is off.
Focus B: It Is also iI project forthe athletes pilrticipilting in the marathon.
The goal Is to actually finish the race and the objective Is to stay in shape
or make good on a bet The participants need to prepare, practice, acquire
needed equipment and make sure to be on time when t he rolce is on and run.
focus C: The NY Mafolthon is even 01 prOject for the media which is covering
the event. What ale their goals olnd obJectivesl
2: PROJECT INITIATION
To run e\,cryth1l1g as a project would become quite tedious III
the end. We all do things dail y which can actually be defi ned
as J. project, hut docs not for that matter have to be a project.
To get our of bed in the morn ing, go (Q work, do the grocery
shopping and cook dinner is nor a project; the)' are itera tive
eventS which are parr of life in the same way much work done
in a company/husiness is iterative. To shed light on what is part
of a project and wh:n is nor, set up cri teri a to evaluate a project.
Useful criteri a might be:
OThe is measurable.
OThere IS a deadlllle for when the assignment should
be fimshed.
OThere is a well defin ed client or sponsor.
OSpecial competence the company does nOt have is requ ired.
O,\lany resources are requi red under a shorr period of ti me.
OThe assignment IS vast and/or complex.
o The aSSignment is of strategic importa nce.
OThe assignment is outside of the company\ ordinary
If abovemenrioned cri teri a arc not applicable, choose own cri.
tena whi ch feels more appropri ate. It is importa nr, however,
thar it is obVIOUS ( 0 everyone what exactl y is needed to consider
an assignment a project, to avoid misunderstanding.
Project Initi at ion
Proj eCT can be initi ated for many rcasons; a problem someone
wams solved, goods or services ro be developed or a reql1est to
achieve effecti veness in work processes in a busi ness. In pri nci.
pIe, it could be anyt hing which needs to be executed wi th in a
given timeframe. Common for all projects is rh:lt rhey shoul d
satisfy a need wi th someone, and should be suitahle to carry our
by help of a project met hod.
"
2: PROJECT INITIATION
What should
be done?
Known
Unknown
Unknown Known
How should it be done?
ProjeCls which arc welldefined all what should be done and
how it should be done arc easy to plan. Those projects arc
found in the Lipper right square of the matrix above. But if it
only known what (0 do, but not how to do it, it is imperative to
choose a solution and:1 methodology which meet the goal first
before it is possible to plan and execute the prajce. Movement
111 the m:urix is therefore from the left to the righr.
For projcCls where both and "'how" arc unknowil you
must Slart by finding out what i!o needed to satisfy the project
objectives. The!.c projects are found in the lower left square of
the matrix and h:wc to move into the upper half where "what" ,\
known, before appropriate project methodology can be decided
upon.
There are different ways of initiating a project. It is whilst doing
the preparing work Ihat rhe project's goal IS defined :lnd deter-
mined :lnd guidelines for project work is agreed upon. Most
with lots of project work experience have
for this which might be a pari of a quality system, or managed
by a project model. The foundation for the project is laid during
the initiation process. ThiS is where the project is objectiveh
scrminizcd the first time to determine whether there are prereq-
uisites to actually launch the project.
My colleagues and [ have often recommended clients to refrai n
from starting proJects, and instead recommended a thorough
pre-study. This has nor always been popular, but I am convinced
2: PROJECT INITIATION
It sa\'ed a lot of money for the clients. \'(/e have found it very
useful to :l"k five simple questions, based upon the classic five
rhetorical kcrwords.
oWho IS the sponsor nnd who is the client?
oWhy should this assignment be c:lrried out?
OWhat should be done?
OWhen should the assignment be completed?
OHow will the assignment be carried out?
The answe rs to t hese questions will decide if there are prereq-
uisites w initlale a project. The flow-chart on the next page are
J irccd y con nected to the five keywords. This can be used as a
checklisl dUring initiation, and even further along in the project
work. The initiation process is often treated with negligence.
Projects arc embarked upon without clear and concise goals,
and wuh a ,ague piclure of the objective. The sponsor might
not know exacdy what he W;1111S; only that he wams something
to happen.
T he"w do menralilY" is very dominating within mall)'
and comp:lllles. They do not realil.e the importance of
setting aside time and money on a pre-study. To initiate quickly
also signali /e!! high producti\,ity, which sometimes lulls Ihe
comp;l1lY management and other stakeholders IOto a false sense
of security.
BACKGROUND, OBJECTIVE AND GOAL
Rarely a project arises out of nothing. There is always a reason
a prOject is initiah1.cd, a hislorical perspectIve as to why change
is needed. One might say Ihat all projects are change projects
and th,\[ Ihey are links in a greater change cycle. Development
projects develop new products to replace old or to satisfy needs
which have previou:.ly not been met. BUSiness projects define
and huild new orgall1zalional structures and develop new work
methods in order w increase effiCiency. Campaigns and i11lro-
24 2: PROJECT INITIATION
duclllg new products arc projects which oiJjectil'cs nre to make
these known with new or exist ing Cll!<owmer groups. These arc
examples of projects which ohJectives arc to create somcthlllg
new and thus leading to The project's cu rrent situation
is defined by results and occurrences which have happened in
the past. It is from this background, which is t he hase of the
project , objecri\'c and goal origin,)[cs.
Background Description
It is advisable to include :lOy connccrions to rebted projects in
the background descri/JtiOll, preferably using illustrations. The
project might be one link in a chain of events much in the S3me
way as t he phases arc links in the project 's flow.
_ Check list dvring project
initiation procns.
I recommend beingrelafively thorough when describing a projeCl 's
hackground. Thereis, however, no need fora background descrip-
tion in measurable terms, since this will be done when handling
obiective and goal, and in the requi rement specification. Do not
forget that a reader should be able to comprehend all from starr
to filllsh, I.e. the connection to the goal and the business value
for the client.
Claflfylng
SoIut/onfl
Planning EKtcutlon
WI>ic:h solutIOns .. re Wlut should be Howihould_
Who do we " .. nd
What Is the problem I Current
foundl
""""
do lU !lYertol
WIIo tin problem? Ole'mscen,dol
Which solution is
tile best?
In which ordell
Howtofollow
,pI
Is Wh .. t jeopilrdiles Competencies Wholwtloltdo
Nextstepl Wtlere Is It?
Influencing? eXKution? neededl wesuppoltl
Wtlo Influences/Is When oInd for tlow
How to handle
How to
Whyl Whohilsltl (tI .. nges and
eVoIluolte? being Influenced? longl
revlslonsl
Is ttlere a need to
Quality? C,lticill gOollsl
solve III
ConnKted to
flnolnclng leadyl AV'il,ble resources?
How much does
comp .. ny st",teg),? it casU
lOU. A(O (ONUIN U
2: PROJECT INITIATION
Project Boundaries
li mitations. consist of everythmg from producmg a prototype
for evaluation III a dcvelopmcnt project, to regional limitations
concerni ng 1Il1plemeIHation of a new organ izat ion wit hi n a
large corporation.
It I) obviou., that It IS Imponant to keep track of and document
what the project should do, bur what is equally Important is to
.,pecif}' what the project shou ld not do. This IS perhaps not as
ob\'ious. It is t hat the project's decided
and specified in the prolect's documentation to misunder-
')tandings on what should be delivered. The objective is to avoid
false expectations among rhe different sta keholders.
The Objective - Why is the Project Needed?
Regardless of whether the is described thoroughly or nOt,
an objective has always been establi shed. The objective is the
')ame .IS the effect the project is expected to generate, i.e. why
if is Important to carr y out the project. Wi thout the knowledge
of the objective it will be dtfficult to motivate the project group
and other stakeholders.
When the objective is known, it is possible to the goal and
analyze the assignment. If the project evalU:.Hion finds that the
wanted effect IS not generated, the project should go back to the
sponsor for reevaluation of the problem des.cription and rccval-
uation of the project and us goal. Sometimes a study should be
completed to produce additiona l facts to add to the foundation.
One and the sa me objective be achieved in several projects.
E.g. a company's profitahilit). ca n be increased by either increas-
i ng revenues or decreasing COSts. Di ffe rent projects with entirely
different goa ls can these effects.
This can e.g. be reached by developing new products which yield
greater margins than the old, Carry our a marketing ca mpaign
to attract more customers, or make work processes more effi-
cient. These arc JUSt a few examples of projects whic h can all
have the same purpose.
28
S.M.A R.T
Specific -the goal should be
indisputably ilnd
unlqlJt' for this project.
Musul'Jble- it should be
possible to answer YES Of NO
if the goal has been reached
,t\ccepted - the goal should
be established with both
project gfoop members and
users.
Realizable -the goal
should be realizable with the
resources made available.
Timed -the goal should be
obtained at a time.
2: PROJECT INITIATION
GOAL SETTINGS EXAMPLES
.....................
"To h,ll'e built (./ bridge Ot'er the ril'er {if'e d"VS (rom
construction sldr!"
"To h,1I'e cb.lrted mediell/iotl itSI' In 1'{,lIsioners at
relireme,,! home"
"To IJllL'e installed ,mti /dl/Ilched II-Ilcrosor,
Project by the elld of the fOllrth qUllffer of2009,
dud hllt'e trained all stafr i1l IT dep,zrtml'fIf"
"To hllt'e carried Ollt tl mOl'ie fompetitu)lf jll
Super-S format"
"To 11<l1't' built 600 small hOll se's for ,I ff/(Iximllm of
2000 per In Bmssds"
Already in this early phase the first evaluation of the projeer
is being done. Is the idea so sOllnd that It is worth spending
resources and money on it, or nor? Someone has TO do the work
and someone has TO pay for it. A good way of evaluating whether
the scope statement is viable is to do rhe SMART test. If the goal
is specific, measurable, accepted, realizable and timed, then It
works as a project goa 1.
2: PROJECT INITIATION
Place Requirement s on the Sponsor
Anordwg TO a survey carried our by a Swedish maga7ine,
employee, III Swedish companies feci that a manager's most
Imporranr lob is ro guide and determlile goals. After that
follows Inspiration, while coordination and delegation of duries
.lnd rash arc found fUriher down on the list. Ycr the impres.
sion amongst the employees is that managers do not set precise
and unambi guous goals. All of 60 pcrcellf of the managers fail
completely, while a quarter of them sometimes succeed. Only
15 percent of rhe managers' performance is accepted by their
employees.
No wonder prOlectS have a tendency ro gCt in trouble. These
Swedish circumstances .lre probably nor unique. The numbers
COincide with resulrs from other :.urveys which h:lve analyzed
rea:.ons for why projects hil. Ambiguous goals and project
owner'> who lack in responsibility are always on the top of the
list.
THE SPONSOR' S REQUEST
Request
A project IS often initiated through a request, which can he
conveyed In many different ways. A request can be anything
from a direct order placement, to a more vaguely expressed wish
for help solving a problem.
Project Charter
Whatever the project should deliver willllleet a need, imernally
wi thin the company or with a sponsor, alrern:l tiveiy with rhe
client's CUStomers. Whar the sponsor wants is usually described
in a IlrD/ect charter. This is where the background, goal and
objective is clarified and where it is dearly stared who the spon-
sor and cliem is, and when the project should be executed. It is
not unusual ro specify how much money rhe projeer has been
allocated If it is an internal proiect.
30
Plajed name
Background (original idea)
Sponsor
2: PROJECT INITIATION
four stars
Mauritius has always been an I!'Kcluslve tourist destination, thanks to the fact
that there ale no package tours avallabl!!'; where air transport and a(com mo-
dation are pre-arrangetl. this Is a destination which has attracted two types of
namely the very rkh who ill!! prepared to pay forthe luxury offered on
the all-Inclusive resorts, and the budget travelers who have themselves found
ilnd booked accommodation at the smaller and cheaper hotels, usually family-
owned.
the local authorities halle opened up for packilge touroperiltors which
Is a threat tothe smaller and less fancy fami ly-owned hotels, now that their
target groupcan purchasl!'complete holiday package tours with both airfare alld
accommodation
It Will no longer befinancially ilttrilctive to book ilnd pily for airfare and aecom-
modiltlon separately. The familyowned smaller hotels are not attractive for the
tour operators due to their size and low standard.
Hotel lataniers Blues is one of these smaller family-owned hotels that under-
stand the need tochange their approach to stay in the business.
Mgr and owner of Hotel les utaniers Blues, Mauritius
End users __ -II_M_anagement, staff and guests
Business Impact goal-
Project objective
Project 80al -
end result of the proje<t
Ti meframe forthe
To have the hotel classified as a four star hotel to become an attractive partner
for the International tour operators.
I To have all rooms and expanded the business whilst containing the
intimate atmosphere.
STAn FINISH
execution ofthe project February 2009 October 2009
----'--0-
Time
Priority of what Is most
Impor tant
Documentation received by
,0"
11.52000000
Resources Quality
SO"
Date 2008.10-30
2 : PROJECT fNITIATtON
There arc man)' different names for project charter e.g. prOject
dl rer:IIH!. project specification or project definition. If you are
under:idcd on which name to use it is recommendable to stud)
I'MI GlO,>'>;l ry. This goes for all rhe project terms and expres
,iOllS in tillS hook. They call all have different names in other
hooks and methodologies.
The project charter can be complemented with a requirement
speCl/ic,1I101l where requirement s on the project arc clucid:Hed.
It is.1 pre requisite that the requi rements are known and docu
mcnlcd when Ihe project is initiated, which is seldom the case.
It is the luoJecf owner's responsibility to sec to it that a project
charter written. Of course this can rake place together wilh
t he ITHencled project manager. Wishes and suggeslions on project
arc discussed until a mutually accepted description of
t he has been produced. A request for proposal in
connect ion Wit h a public tender call also be viewed as a project
charter.
Request for Proposal
Government authori tie<; :lnd publ icly owned companies and
organi7allons are required to follow suict laws and regulations
when issulIlg a bid to tender where the financial scope exceeds
a certall1 le\"el. This is to ensure best possible and fair compe-
tit ion. A public procurement process is initiated by a request
for propo<;3 1. The procurement process i<; often stri cti), speci-
fied .Ind regubted in the reque .. t for proposa l. It is important
to thoroughly understand what is requested, whell i he proposal
he submitted and how it is evaluated.
There are companies which continuously mOlllror all public
tender .. on Ihe market and some of these services arc tai lored
for a certain IlIle of bminess or region. Time can be saved by
m:uchlng (enders with t he expertise you offer.
Bot h domestically and internationally Ihere arc laws and regu-
lations which determine when an mvuation to a public tender
must be addressed 10 al l or only to a specific selection of contrac-
tors, m a .. impl ified proces,>. It IS important to know t he laws
and reguLn ions of your local market.
32
I
I
2: PROJECT INITIATION
THE CONTRACTOR' S PROPOSAL
Never propose 3nythi ng which YOll suspect the di ent does not
aCllIally need, JUST because you wam the business. By mi sleading
someone like that you are most likely to be hit in the head with
it when the proj ect does not reach the expected results. It is also
irresponsible to 3ccepr a project which is clearly olltsi de your
competence, or demands resources which arc already allocated
elsewhere.
Proposal
A proposal is a legall y binding documenc. It is very seldom any
of t hese a re accepted without negotiating the terms and makmg
appropri ate adj ustments.
The proposal is a counter offer which makes up the foundation
during upcoming negotiations. It is imperative t hat the client
accepts a sol uti on that suits borh the eliem a nd the contrac-
tor. The contents in the project charter can be considered a
preliminary list of requi remems. The companies who imend to
compete for a contract will evaluate which items they are able
to handle and in which way.
Thi s is then documented in a counter offer which is presented
to the potential cl ient. The contractor is at liberty to ignore
requirement specificat ions and instead offer a solution whi ch
yields other advantages which sui t hi s competence and expe-
ri ence ben er, while encountering the risk of not gett ing the
assignment. The contractor's opposing offer can often lead to a
better solution (han (he one specified in the request for proposal,
especia lly if the client is willing to negotiate the contents. It IS
in this process between the client and contractor the terllls and
conditions for the project arc established. The cliem always has
the final word and decides which terms to pertain to.
Make sure to fully uncover the needs of the client. There could
be a difference between what t he client is asking for and what
the client actually needs. This may sound strange, but unfortu
nately this is often a problem when the project involves cOl11pl i-
cated technical products, e.g. IT projects. Purchasi ng is diffic ult
for a person who is nOt technicall y familiar with the subject , all
2: PROJECT INITIATION
, he while rhe cont ractor, who of course knows his products a nd
scr
dccs
, docs not always understand the client's needs. There
;He tn.lIlY grounds for misunderstandings hete, which in a worst
C.1"e scenario can result in purchasing a system which docs nor
meet rhe needs.
Long-rerm relations arc alw.1Ys built on honesty and frankn ess.
It pays to be honest and not fall for the temptation to try to
the contract if you ha ve no resources or time available.
Dccli nlllg a request for proposal might generate more respect,
and thereby increase the chance to participate 011 other occa-
SIons.
AGREEMENT
Projects place demands on both parts. To succeed and fulfi ll
rhe requi rements a consideration is often demanded from rhe
ehent. If t he project is meant to be executed in close coopera-
tion with the cliem it is important to agree exactly 0 11 how this
cooperalion is to work. The requiremenrs placed on the client
\'a ry depending on the characteristics of the project of cOllfse.
This could e.g. be resource!> and information that the client has
10 <,upply to the project.
To discuss and agree upon, before project srarr, how to handle
unforeseen events caused by the client or a t hird party will
simpl ify execution of the project. It is important to establish
routines a nd reserve fund s to dea 1 with the consequences, not to
decide in derail what actually has to be done a nd how.
The unforeseen is exactly what the word spells; unforeseen, and
cannot be planned. Try to negot iate a budget and time reserve
alld make a contingency plan for the extra work the project can
be struck by because of unforeseen events which arc Ollt of your
COll I rol.
\'(lhcll the cli ent and t he contractor have agreed on what needs
to he accomplished it is time to concretize this in a contract; this
the foundation of the project.
34 2: PROJECT INITIATION
Agreement components which help ma nage the project work:
o ()roicn cha rter - defines the client's needs
o Requirement specification - defines what the project should
deliver
o Project scopc statement - defines what should be done during
presrudy and planning
o Project plan - regubrcs execution and management of the
pTajce[
o Resource agreement - regu lates for resources
o Project budget - derailed preliminary costs
It is advisable (Q envision the project beforc actually starting
on the planning and execution. Too oflcn projects are starred
without the fundamental analysis of thc needs and suitabilities
in the selected so\mion.
Always begin thc projeci work by doing a pre-study with the
purpose of diminishing the uncertaint ies around the project.
Questions which need answering might be: Is the problem situ-
ation true to reality? Will the project deliver wanted effects ?
Do we have the proper prerequi sit es?
PROJECT OR NOT?
A
nlOROUGIl pre-study " In somet imes result in a project
being termin:ned before it has even started. To terminate
a prOject prematurely is not necessari ly a failure, but on the
contrary something which occu r more often than it
does. Way too many projects without the right prerequisites are
starred, and way too few arc terminated.
!he prc-stlldy findings should be g:uhered in a document, which
project terminology might be called a pre-stlldy report. It
IS common that the document also contains an outl ine of the
project plan. To be able to show a plan early on will facilitate
the establishment of the project.
36 3; PRE-STUDY
Examples of acti\itics in the pre-study phase:
o (dennfy scope
o Analyze current situation
o Structure project work
o Identify stakeholders
o Esrim:uc business Impact
o Solmion selection process
o Identify requircmenrs
o Compile an omline of the execmion plan
Pre-study Work
To prepare a project by analyzing and evaluating the foundation
for the assignment is an important part of the project manager\
tasks, but that docs not mean he or she docs this singlehanded I)'.
The term project manager actually docs involve managemem,
just as the word suggeSts.
This requires the project manager to sec to it that the prcp:\ra-
tions are carried out in slIch a way that a professional decision
analysis is produced.
Planning the Preparations
JUSt as the project needs planning, the work around the pre-stud,
nceds planning. Responsibility rests on the project manager,
bur even to a degree on the company management or nearest
manager. Their responsibility is to allocatc time and resource ..
for the project manager to carry Ollt the preparations.
This phase can be structured through guidelines in which gO:1 L
rime and resources arc determined. If the company has a projei.J
methodology it wi ll IllOSt likely be specified in this wh:n to do
during the pre-study phase and sometimes even how.
The clements which are part of the pre-study are in prinCiple the
same independently of what kind of project is run. It is therefore
fine to describe the prepar:1tory phase of the project as a
containing a number of milestones.
3 : PRE-STUDY
charter
..9
l" Tollgate
Pre-study
Initiated
-"'"""
Stakeholders
.-
'\
'"
Purpose and Situational ana-
goal completed lysis
'\ '>
Project scope
1---+
completed
Profitability
analyzed
roject Preparation Guideline
P
o
ne way to avoid misunderstandings is
to
write a guideline on the imtiating work
w
here the chellt or sponsor reqUIrements
t t he project 3re specified.
T
he guideline should be in writing and be
nsidcred an ,tgreement which makes up
efrarnefr
. .
th
o the 1I1](lal preparations. The
nature of the guideline can be seen as a
less comprehensive project charrer, which
purpose IS to manage the work during the
lI1itiacion process.
SOiutioo selection
completed
!
Preliminary
project plan
!
Pre-study
completed
j
Project scope
statement
Pre-study
report 17
Requirements
defined
_ MileftOfJef in t
h',
38 3: PRE- STUDY
Project name
Sponsor/Project owner
Pre-study:
Project manager
Planning:
To produce
Pre-sfudyphose
o Background, objective and goal
o Project boundaries
o 5<ope
o Situational analysis
o Stakeholder analysis
o Requirement specification
o Solution selection
Result ffom planning
o Profitability analysis
o Milestone chart
Planning phose
o Timeand resQufceplan
o Organization and staffing
o Budget
o Quality plan
o Information plan
o Risk analysis
o Changes request routines
Milestones
Timeframe for preparations o Project initiated
o Pre-studyfinaUzed
o Planning finalized
Organization and resource
allocation during Initiation phase
Budget for initiation phase
Guideline accepted by Date
Appendix
_ Project preparation guideline.
Already resolved
.................... ................. .........
Time
3: PRE-STUDY
On the adjoining page is an example of a guideline which can
he Llsed during project preparations, i.e. pre-study and planning
ph;lses. It i., meant to be filled in by the sponsor and to be lIsed
as Sllpport when sening lip the contract or agreement with t he
project manager.
It is especblly important to h;lve a signed contract on the project
preparations if [hey arc amicipated [Q be suhstantial. Staffing is
an important pan which should be settled in the beginning of
rhe project preparations. This involves among other things:
C How much the project man;l ger can inAuence the choice of
human resources.
o Who determines this and when.
o Wh:lt the project manager should consider when selecting
human resources.
PRE-STUDY AS A PROJECT
The pre-study can be a phase in the beginning of the project, or
.1 sub-phase during the preparations and planning work. If the
pre-study is demanding it mighr be appropriare to carry it out as
a separate project, i. e. complete a separate analysis.
Obviollsly, analysis projects also have planning, execution and
closure phases like all other projens.
There is no guarantee that :1 pre-study will lead to a project
being started. The analysis and result of this might very well
show that it is not recommendable to go ahead, c.g. because
the prerequisites are found dismal, or that the analysis of the
business impact show the costs exceed the projected benefits.
_Genera/ana/ysiJ
pre-study process
40 3: PRE-STUDY
whether it IS included as a part of the project or n Ot ,
the pre-study is vital ro ensure that the prOject IS started wit h
the best of prerequisites.
THE PROJECT'S SCOPE
When objective and goal has been formuhllcd and accepted by
rhe project group and approved by the sponsor is it time to evalu-
ate the size of the project's scope. An efficient method for t his is
strllCtliring rhe work which has co be done in the project.
strllcturing makes up the foundation for the pre-stud), and in
due course the pbnning. The project structuring process has two
objectives; to visualize :l common view on the project's scope,
and (0 cstabl ish a ba!>is for rna king rea listie cstim:ucs on du ration
and costs. If this is handled in a negligent way the risk is great
that something imperative to rhe project will be missed, which
undoubtedly will bring with it changes and additional work
during the project. This spoils the work rhythm which in turn
delays the project and adds to the costs.
I have seen too many projects where the project manager has gone
straight from initiation to acth ity planning, and created a fancy,
but useless schedlile.
If the project is similar ro a previously executed project, or IS of
such smal l scale th:u it is easy to have an ourline of it, it is possible
(Q skip the structuring. A calculated and sometimes great risk
taken then.
During the structuring process the project goals arc broken
down into smaller part which can be illustrated in a hierarchical
structure. This division call deri,'e from sub-deliveries, areas of
responsibili t ies, target groups, components or anyt hing which
an imporranr part of the project.
The number of levels in the structure is determined by the need
for derailed of the contents in the separate of
the proiect. If it is unclear what to do in some part of the project, it
is motivated to break this down to a lower level. The lowest level
in a work breakdowII structllre, WlBS, is called a work /Iockage.
3: PIIE-STUOY
Cash "'glster
Advertise
purcllas.e
financing
Anemble
Window display
5elupconlr"ct Painlwalls
1
Siaffijng
L Network
installalion
T
Hire slaff
Eng"i!f' building
OIWibutlOn
comp<>ny
Train staff
Teardownold
interior
Grand opening
A work package of one or sever:. I activities. Observe
that t he work breakdown Structure does not show dependencies
or chronological order between different activities, bUl only what
hdS to be accomplished in the project.
Work Breakdown Structure
To carry our a project requi res th:lt everything runs smoothly.
A well composed WBS will faci litate t he work of identifying
milestones and planning activities which in turn will make the
next steps III the project's preparations more slraightforward.
The WII'i is also a good starting point when1( is time to appoint
shared responsibi lities In the project. The different branches
represent different sub-areas which probably de mand diffcrem
competence.
,
0"
Sign
-
42 3: PRE-STUDY
The prOject drawil up In the WBS. which is abouT
:I ll mtcrnct cafe. illustrates how a WRS might look . If there "
no backgro und experience from a si milar project it mi ght be
di ffi cult ro produce a ll effec t ive plan wi thout what
needs (Q be done fi rst. The store needs to be renovated, ne[\\lork
needs co be inst alled, computer eqll1pmenr needs (0 be selected
and hought , staff has (0 be hired and trained . Add to this t he
market ing of t he imcrnct cafe.
The was is like a t ree with a tf ll nk, branches, twigs and leaves.
The top level represents t he project goal whil e the bra nches
represent Admi nistrat ion, Store, Marketing a nd Goods. The t wigs
reprcsenr t he next level; c.g. t he store is broken down JIl ID
Interior Decorating. Engage Building Company and Tear Down Old
Interior. Interior Decorating is broken down ag:lin into Assemble
Computer Desks, Paint Walls and Network Installation.
BRAINSTORMING
WBS
Establish a groupof 24 Individuals, give everyone post-It notes and large-t ip
markers. Let each one of them write down their suggestions on what needs
to bedone in the project, without conferring with the others inthe group.
Put all the notes upon a board.
Appoint a chairman who will manage the sorting ofthe notes. Remove
any copies and group those that go together. After a while a number of
obviOUS primary groups are rKognized. When all agree on what feels right,
the primary 8rouPS are named and a hierarchical structure is produced
Tie the branches and tWigs together bydrawinglines between them.
To leave no room for doubt a WBS can be made more elCpticlt by using colored
notes where the various colors represent the different primary 8roups.
Leave the result on the Willi to remind the group whilt they ilgreed upon,
regardless of a dean copy being produced and distributed electronlnlly
3 : PRE- STUDY
THE PROJECT' S PROS AND CONS
\X'h:H Ihe present sltlwri on look like whcn rhe project IS
being b.unched ? Whi ch arc t he int ernal and external fa ctors
and what nllghr h:l ve an cffcct on t he planillng and execu-
tion? Extern.1 1 fac tors, bClIlg opport unities and t hreats, are
tho'ic who arc posirioned outside the project and t he execut ing
orgal1l7alion. These can be hard to inAuencc. Int ernal berors
Me st rcng,ths and weaknesses in t he project and t he executing
The bC[Qr"> \\hich a rise from the analysis arc d ivided IIltO t wO
column,,>, one which has for the project . and
whICh Illlg.ht facilitate execlll ion, and one which has negative
factors whIch might cOlllplicate durlllg execution.
Within the pro jed
and the ext{lIting
orgonizotion
Ourslde the project
and the executing
organization
+
Factors whk h faci litate the
proj ect
Strengths
Opp",,,,t/,, 1
-
Factors which might
compl icate the project
Weokne.i5es
Threats
Rememher that the analysis iS:1n illustration of what t he current
'muarion when the project is started, and nor speculation on
how it is helleved to look like when t he project I!> being executed.
It .... to make rhe mistake to sec possibi li ries which are act u-
ally effects of the project's res ult, when rhe project is
alread)' executed. A gi ven factor must exist when executing t he
project to he found in the :lIul),sis.
_ Plotting prerequ
the SWOT matri.
44 3: PRE-STUDY
SWOT Analysis
The situational analysis is llsuall y call ed the SWlOT Analysis,
where the abbreviat ions arc Strengths, Weaknesses, Opportun-
ities and Threats. This is a very useful analysis which is usuall y
an important part of companies' business and marketing plans.
In projects it can, however, be difficult to sepa rate wha t is part
of the project internall y, respectively, cxtcrn:llly. It does not
marter greatly if it proves difficult to separate possibilities and
strengths, as long as they are positive b etars in the project. Same
goes for weaknesses and threats. Do not waste unnecessary time
on separating what belong to the project's internal versus exter-
nal world.
InterIKEA in the Netherlands, which milnases the IKEA
concept, has developed the SWOT one step further,
bringing it to a process In six phases.
I . Chart your internal Capabilit ies (Strengths and
Weaknesses) a nd your eltternal Challenges
(Opportunities and Threats).
2. Rank all points in each "bolt" In the SWOT top to
bottom, the most important first.
lldentify advantages, defense, vulnerabilit ies and
temptations by matching strengths and weaknesses
with opportunities and threats.
Advantages +- OpportunIt ies
Defense Strengths +- Threats
Vulnerability + Threats
, ,
" Temptation .. Weaknesses +- Opport unit ies
4. Chart problems and Important questions.
S. Describe current situation briefly.
6. Focus byformulatlng a couple of SMART goals.
When the analysis is done conclusiom
are made, It is about marching oppor-
tunities and threats with its strength<;
and weaknesses and identifying gaps. A
matching ise.g. when an external oppor-
nmity is met by an internal strength,
while a gap is e,g. an opportu nit y we
cannot ut ili ze because it is missing t he
necessary strength. External th reat s
should be met in the same way by inter-
nal strengths; otherwise they are ri sk
factors in the project.
The analysis of the present Situation is
presented in the pre-st udy repor!. Th is
is called a situatiOllfll analysis and is an
important part of the decision doCII -
melltation. T he purpose is to present
a picture of the prerequisites before
commencing planning phase. The idea
is to choose solutions and plan for the
execution phase so that matches a re
taken advantage of and gaps are elimi-
nated or avoided. An identified gap
can e.g. show the need to hi re specific
competence or train someone in the
proiect group.
3: PRE-STUDY
facilitates
Obstructs
-
-
S1 Project financial sound
52 Strong motivation in project group Wl Unclear technical solution
S3 Established project model
-
01 Top priority issue with customers
Tl New technique teething troubles
12 Mobile standards not supported completely
02 Th",",h '"wl,d,,,, mobil' <ONi", Withi, h od I
ce p onem es
the company T3 Immature market for mobile services
03
High IT competence Within organization T4 Minimal technical knowledge With users
f-
,
(onclusions and actions Handled in.H
-
1 Mobil, port", '" ,,,,id,,,d ""tm, "d ""to mot""""' Activity plan
Thethorough knowledge on mobile serVices and IT within the
S2 +- 02 organization should be utilized Requirement spec
Also map out which cell phones support the selected solution.
Communication p
By using the organization'S proj ect methodology, the
indefinable technical solution can be compensated by
structured work method.
Activity plan
S3 +- T1
Solution based on new technique and lack of complete
Organizat ional ch
S2+-T1+-T2
standards which might create problems. It can to a certain
point be compensated through thorough testing.
Risk analysis
Sl +- T4
Demand for service developed might not be big enough.
Communication p
The selected solution therefore has to be conceived as easy
to use by users.
Immature market. minimal technical knowledge with users.
and the unclear technical solution might lead to eltceeding
Communication pi
Wl+-T1+-T2
schedule and budget.
Can be compensated bywhole area being top priority.
Risk analysis
Follow development on t he market.
Mobile portals being top priority Issue. Unclear technicill
Requirement sped
W1+-01
solution might lead to wrong solution.
Communicat ion pi
Follow the development on the market.
Risk analysis
_ Situational onalysi
46
Markding plan
Situational
T;lctlcal
action plan
Project plan
S.MAII.Tgoal
Prerequisites
SWOT
C?
( Activities J
The silU;uional analysis IS an effective tOol when cmphasi7ing
any advantages which should be utllized during the execut ion
ph:lsC and at the sarne time become aware ()f t he disadvantages
which could obstruct the project from reaching its goal.
This a nalysis is essent ial when planning the activi t ies and
resou rces needed, creating Ihe communicat ion ,lIld org.miza-
rion plans, allocating human resources and performing the risk
analysis.
The SWOT analysis is t he foundation L1pon which all
arc planned. Both business and marketing plans 3rc mitiated b}
way of a siru3rional analysis where prerequIsites in the external
and internal surroundings arc m3pped and analFed. When the
current situation has heen established it is possible to formulate:
SMA RT goals for the husincss, and through this attain a st raTegy
and adapted to givcn circumstances.
A project pbn is actuall y rather to a marketi ng plan .
The higgest difference is that the goal has already been defined
by the sponsor from the onset in the project plan, and that Ihe
S\\:' OT is used to analyze the prerequisites needed to reach thi ..
goal. A strategy is In effect choos111g a solution and a road map
which are thereafter broken down into actIvities.
An external opportu nity which is supported by an interna l
strength should be taken advantage of during the planning
phase. All conclusions becomccnrry poims IntO the activity plan.
Another opport unit y might lack a cor responding strengt h.
In tillS case a possible II1terna l weakness has been identified
which can be eliminated c.g. by srrengtheni ng the project
organization. Through this, this conclusion is now linked to
the organi zalion . Negarive factors which Llllllor be eli minated
wi ll be transfcrred into the risk analysis.
3: PRE-STUDY
STAKEHOLDERS
arc individuals who arc somehow influenced b}'
or 3fe Influenclllg the projecr. Some belong to both categories.
Togcther with the SWOT ana lysis the srakeholderallalysis ma kes
up the found:nion of the situational analysis. To recognize the
proJecr's various stakeholders and their respective expectations
are of vital IInporrance for the survival of the project manager.
So who arc Ihe stakeholders? They can be anybody who is
needed to execute the project. They can also be who will
be 3ffected by rhe prOJcct, or they can be individuals who will
control rhe project manager and/or the project.
Siakehoidef examples:
o Client
The general public
Unions
o Sponsor
o Project group
o Stcering committee
o Company management
o
o Contractors Empio)<es
o Investors
47
The market:
Conbactors
ONners
o Other projects
o Society
o OpInion groups
o Internal employees
executing the project
o UlUons
The employee>
In the stakeholder analysis the variollS stakeholders are mapped
OUt and an eva luation is dnne on how to m3nage each one of
thcm. When it comes to an importam stakeholder it is essential
that thi s IIldividua l knows t hai all needs 3nd vicwpoi ms arc
well taken care of in the project.
The irlll'ffiors
- Stakehalder analysiS where
the sta1ceholders' Impartance
Is visualized by the size o/the
circles. How they affect or
are affected by the project Is
visualized with the (moW!.
48
CONTRIBUTION REWARD
1\
Balone(' of intertsts - 01/
stotf'hoIderf havr their
own goals which Influence
the reward thq wont from
contri/wting to the project.
It Is the project manager's
responsibility to ensure that
everybody Is
3; PRE-STUDY
Core, Primary and Secondary Stakeholders
All stakeholders do nor require to be considered cqu::dly, and
they arc nor equally important {Q the project. Because of tlus
it mi ght be recommendable to place the stakeholders in differ_
ent categories, c.g. core, primary and secondary stakeholders,
altern:u ively A, nand c stakeholders.
The importance of stakeholders is often underestimated.
Compi le a ch:ur of the stakeholder's individual goals; profc:.-
sianal as well as personal.
To identify and categoriz.e the stakeholders will facilirare how to
deal with them later on. It is obviolls that the project'sMakchold-
ers are individually important to the project. but how important
are their roles and what is necessary to keep them coment?
Secondary stakeholders
Primary stakeholders
- Core stakeholders
Core st akeholders - stakeholders who arc prime movers and/of
decision-makers.
Primary stakeholders - stakeholders who are particularly affec-
ted by, and would like to influence, the project.
Secondary stakeholders - stakeholders with a relatively 10\\'
interest and as such will probably not influence the project.
3: PRE-STUDY
The Stakeholders' Subjective Opinion
For some st:tkcholders it is sometimes more important how a
prolect m;lIlager IS performing, than what he or she IS actually
producmg. The project manager is likel y to be assessed on a
numherof "soft" criteria. Try to learn what matters the most to
each stakeholder.
Suketlolder neN to feel that the projt leader see and feel the
wond from their point of view
Stakeholders need to feel that the project manager will dowhat
he/she promises.
Small errors, even typing misbkes can upset some stakeholders.
felyon the projt manager.
Sukehoklers want to feel comfortable about the process. This
lessens their need to control the project leader's actions.
Most people like to have fun, it adds to the sense of achievement.
Stakeholders generally like to be pleased by the appearance of
a project plan which shows the entifetyclearly and concisely. as
opposed toa cluttered and untldyone .
...... 1'. , .. , nOIIClu.OIU .. UI .... NDIOO, 10011 OliN/;
Aligned Stakeholder Perception
It is necessary to ensure that the project's most important
\rakeholdcrs have expectations on par with the project's goal.
Ir m1ght be necessary to prioritize between different stakehold-
er\ and their goals.
It 1\ d1fficult to please everybody. Almost all projects are
limned by budget and cost s. Not al l needs can be s:lfisfied by a
project.
If it seems difficult to navig:uc aptly amongst the stakehold-
er\' demands and requirements, make a "secret" sr,1keholdcr
analy!>is. This should be locked away in;1 drawer or password
protected in a computer.
,
whotyou
5Qid, forget whot
yell did, bllt they will
remember howYOIl mode
them fetl.
50
3; PRE-STUDY
o Who wants you to slIcceed?
o Who wants you to fail?
o Who suPPOrts you visibly?
o Who supporrs you Itlvisibly?
o Who!.!! success a ffeers you?
o Whose success do you affect?
o Who benefits if the project is executed?
o Who it damage if the project is execlIted?
o Who c:'In you do without?
o Who :Irc you dcpcndcm on?
Keeping Track of the Stakeholders
SO"l" H'I . IOJ!CT!UOIIS Sl eln
'UNOIOOO, 10011 OU"G
Have a habit of checkmg up on the stakeholders during the
execution phase,:Is some are Illore critical to both progress and
Success. It is most likely important to keep some stakeholders III
the heal morc than others. A sr.lkcholder who is involved a nd
interested from start can rurn around ifhc or she feels neglected
or badly treated. An ullslIpporrivc stakeholder can be a
liability in the protect.
Some stakeholders can rake over a project to such an extent
that the result is inAucnced by their prepollder:lnce and cmhL!-
siasrn.
BUSINESS VALUE
It IS very beneficial to analyze the business value before a projea
is bunched. The first question to ask is this: What kind of value
docs the project generate and is the expected end result
within the organization's business goal and strategies? The
question can usuaiJy be answered in financial terms, but somc-
times even in other
3: PRE- STUDY
-
The second half of the question might seem simple to answer.
Ii rhe proJect's go;!l is aligned with the company's vision and
..rrategy, proceed without caution, while projects wi lh a deviat-
Ing direction should be avoided. But it does nOlnecessarily have
[0 be this way.
It can be advantageous co work in projects when rryingour new
Ideas or 3rrempring co emer new markets. The purpose is to
del iberately expand the business and further develop the vision
Jnt! goal e"en though the p:uticular project may not be profit-
aole.
It can be justified co execute projects
which do not support the business
goals, if they are considered to generate
experience or new cuStomers which are
needed to develop rhe company.
Common for all businesses, corpo-
rations and organizations is limited
resources, even for Ihe biggest players.
Projects are therefore compet ing for
the resources with the line organiza-
tion and other prOJects.
It is the senior management's responsi-
bility 10 prioritize projects and allocate
re"Ources. The project manager's responsibility is to execmc the
prOJect a .. he or she best can with the prerequisites given.
FinanCial Analysis
The purpose of the financial analysis is to commercially deter-
Illine if the project idea is viable. It is also used to estimate the
financial returns on the project, or rather the end result of the
Nojcct.
The POienrial returns, altern:ltively cost savings, have to cover
the COSt of carrying Out the project and also the upcoming
COntinlious cost of the productlon and operation of the system
Or organization which the project is meant to deliver.
51
52
8i1sk: PENG model
A PENG analysis usually
takes two to three days to
complete. It Is Important to
se!ure that the Individuals
cOlrrying out the Oinalysis
have thorough knowledge
about the project as well as
the organization utilizing
the result.
Preparations
1 DetermlneobJective and
,..,
2. Crute awareness ilnd
allocate resources
l Decide limitations in the
project
4. DeSCribe the project
Benefit evoluotlon
5. Identify effects of
be-nefits
6. Clarify links in an
obje<tive structure
7. Evaluate benefit effects
8. Define ;Jnd evaluate the
cost of the benefits
Volidotion Qnd quality
assurance
9. Define benefits and
analyze obstructions
10.Cilkulat e net benefits
ilnd determine
responsibility for the
Impact realization
PENG Is basically a ROI
model (return on Invest-
ment) which purpose Is
tosOOw what is retur ned
on an inVHtment. Today,
PENG Is taught at many
univerSities and colleges
3: PIIE-STUDV
s
Project cost
Ptojmcost
PENG
Project closure
EKpe<ted revenue or
cost-savings
Ti me
Apt juncture to follow up on
business impa<:t
Product lifecycle
Which effect will the project yield and which benefits does the
result generate? I'ENG is a method to prognosticate the benefi t
effects an IIlvestment is meant to yield. rENG, which means
coin in Swedish and is an acronym for prioritization accord ing
to busincss val ucs, has been used for more than ten years to
analyze projects and investments; e.g. invcstmcnrs III
business systems, fire alarms, workflow applications in health-
cue, company mergers and much more.
h will be possible to specify correct rcquircmems and carl yon
have an effect on the result by carrying om a rENG anal ysis III
the pre-study. By focusing on the benefit eVtllllatioll at an earl ier
rime in the process it will be easier to generate enthusiasm frolll
both the management and the employees.
The result of a benefit evalua tion gives an ovcrvicw of wh ich
bencfits are possible ro generate in a busincss. Every single
benefit represenrs an improvemem goal. Even soft criteria CJ Il
be anal Y7cd with the Pl:.NG model.
3: PRE-STUDY
c,
(ost of prOject
SOy I C' M ... " '"0"'''''. '.U Ill. O.MIGUN. GII .. N WI<OGI, N. , ... " ' ''''G
The total va lue of all identified bcncfits is called gross benefits,
whICh equals the generated chem benefits. The gros!. benefit
mu .. t he higher t han the tOlal costs to generate profitabdity
In the project, i.e. t he Sli m of COSts in planni ng and execution
ph.t!.e. Implementat ion and possible cost of ownersh ip
.... hkh arise when t he result is realized, e.g. in opera-
tion!'> and maintenance.
A henefit can arise bot h interna lly and extenully. Consider
the fact t hat many benefits cannot necessarily be fi nancially
.I,o,cssed. A wellbeing project at the company headquarters will
n()t Yield any fi nancia I effect 1I nttl sick leave and employee tu rno-
vcr n:duces, and thereby reducing the COSt for temporary work-
cr, new hires.
It IS \"lui for the clients who solicit the project to know the opera-
tions to be able to evaluate the benefits. An investment can yield
completely different effects depending on who using Ihc cnd
resu lt. The benefit values arise with t he client when t he project
re, ult IS uti li zed.
- Benefit effects ore
divided into certoln
(green). somewhot less
certoin (yellow) ond
uncertoin (red) IHnefits.
Toconsidero prOject or
investment finonc/olly
profitoble the cost connot
exceed the certoln
benefits.
IT investment has
zero volue Iflt is not
gu%nteed thor the
benefits reach out In the
orgonizotlon. -
Sttn Jacobson,
IT- arkitekterna
53
54 3: PRE-STUOV
Project Assessment .
The business evaluation shou ld he done 111 other than financIal
terms too. It is possible through a numher of hard :lIld t3ng,lbl
t
criteria connected to the project goal TO the proJect's
expcCfcd achic\'cmcms. It is concci,"ablcth:u no(:ln questions
can be answered from start, bUilhose \"hlch can be tackled Will
most likely indicate how the prOject wlil perform. The table
below is a listof some fac(Ors which can be llsed
a prolect based on financial contriburions, advan_
tages, requirement "pecificatioll!. .Ind busllIess Ol)/eel/I 'es.
Financial contribution
Competitive
advantages
Requirement
specification and
business objectives
How much does the project cost?
External or internal
How much revenue will the proJe<t generate?
Will the project generate money In itself, or does H Itly
business activities?
What Is the impact of over spending?
When does the project need to be completed I
What happens if It is late?
What happens If It Is carly?
Who is expe<ted to (t<elve the delivery?
Is there iI window of opportunity?
Who or what Is the window bounded by? Competitorto'
Legislation 7 Customers? Te<hnology?
What are the spe<lfic requirements which the projt<l
hespeciwv'
How much can the project deviate from t
. I enotmet l
What happens If the spe<lficat ons ar
h scope of tnt
Whatobjt<tives are definitely not In t e
optofttrt
What objectives are definitely within the SoC
-
3: PII:E-STUDV
THE SOLUTI ON
Jr to .ISSlifIlC that knowing the prOieCt goal finding
J ..olullol1 If a goall'all be reached in one particular
"'J'- only and e\'cr}onc has the same perception of th!.! surround_
we would nor ha\'!.! so many disgruntled clients
Jod frusn .lled project managers. There are IUS! as many COn vic-
and beliefs as there arc individu.lls. Everyone looks at rhe
ennronmell[ with theIr own ercs and from their
o\\n and experience.
We all have preconceived opinions and arc rherefore likely to
onl)' identIfy needs and we recognii'e ourselves. Our
collective experi ences affect our views on the environment
around us. \'(/e have learnt through years of experience what
works and what shoukl be avoided. solutions do nOl
.lwar" today's prohlelll S. A nd Illy Illterpretal ion of what my
dlCRt j, sa},ing may not always be correc!.
Someumes dienrs and Sponsors inrcnfiollally push a certain
proJCt:1 ,olutlon by sllpplYlllg limilcd informatIon on back-
ground dnd obJccII\e. This is mosr likely nor a conscious act,
but due to lack of perspective. He or is 100 entwined in the
Pf'Obkm roapprcciarc ahefJlative solutions. It would be valuable
I Ilk dlem's picture of realit y was questioned and crirically
I'tttnved mOre often by a thIrd parry,
56
EXAMPLE
A ceo his company's sales figures dedlne quarter after qUilrter.
He does not know why this is happening, but his illUlysis of the situation
Is that thecompetitors ilfe more successful. He has heard through the
grapevine that the customers gdon well with them. The mood around the
office is not great either. Complaints are coming in on a regular baSis from
his employees. Some areofthe opinion that the office needs iI touch-up,
othen want to attend courses to improve their own competence. Several
ilfe complaining about their pay, which tke CEO is unable to false !)KilUS! of
the business Situation.
Scenario A
The CEO is moll! and more convinced that the old ilnd worn-oulofti'e is
the reason fOf thedecline In customers. He contacts an interiordecorali ng
to ask tht!m if they Ciln help decorate the office space to attract
more customen:. A meeting is set up at the office.
Scenario B
The CEO is certain the problem with the declining sales figures lie with the
attend a couple of courses and gitln more competence
theywUl be more positive, which in tum will rub offon the clients. It is time
to make certain changes among tne employees. He turns to an organiza-
tional consultant to get help in becoming more attractive in the eyes of the
customen:. It is agreed thitt they will meet in connection with the company
kick-off.
Solution5
Sime problem and obJective. Depending on how the CEO presents the
problem and what the deliverer is told, they will most likely suggest two
different solutions. The interior decorating company will most likely suggest
an office make-over, while the consultant will focus on the employees and
the organization's needs.
How a person will interpret your question depends upon how you present
th<It question.
TOl!Very question you can find a newanswerl
-
3: PRE-STUDY
-
problem Solvi ng
Solve: a problem instead of acting on an enCOUlHcrcd symptom.
:\ la.rF:c international industrial corporation use a method based
on a!oklllg "why" a number of times. This brings them to the
,orc or root cause of the perceived problem instead of fixing
soml!'(hing which is just a symprom. "You need to remove the
root and the specific problem you are deating with goes
a.wa)"". This method saves a lor of rime and money.
. \ iW' Why> Why? How do I want this resolved?
By using this method nor only the goa l bur even Ihe objective is
scrutinl zcd. The result will most likel y be a solution the cliem
will he satisfied with, even in a long-term perspeClive.
Solution Selection - a Strat egic Decision
To \Culc on a sohnion is a strategic decision. Most goals can be
reached III se\'cral differcnt ways, but one has (Q choose which
di rection to go before .start ing the execution phase. Just as
producinR the requirement specifications, the solution scleCfion
can he an activity within the framework of the pre study.
Tht' nature of the problem, the executing org.lnization's compe
Icm:c and experience and technical prerequisites a!lnced to be
considered when carrying Ollt the problem solution process.
The solution has to meet the requirements so that the project's
and objective is reached. Generally one has to consider hoth
rruducr and project reqUirements.
In manr projects delivery time and project budget can kill a solu-
tion which actually would have lx.-cn better than the one chosen.
Thcre arc always pros and cons so it is therefore important that
the project priorities are unambiguous.
The "ponsor or chent decides what IS most import:tllt.
57
NStrategy withollt toctics
is the s/Owtft rollte to
SII((eu. Toctics without
strotegyis!he noise before
defeot.
H
lun Tsu
In 0 project the so/utlon
ond the milestones
represent t/le strotegy
while the project schedule
describes the toctlcs.
58
_ Fad, cheopond900d-
Which Is valid forthe project?
- The Project Management
Triangle with the three
contro/ling parameters
-Producl quality, calf'ndOf
time and resources.
Good
Fast L Cheap
In a prOject the terminology in the tria ngle represents product
qua.hry, c;l lcndar time and resources. Product quality equals
the level of wa nted ambition for t he project, whi le the calcndJf
rime represents how long the project can rlln and the resourcc\ is
represented in the shape of money, number!> or labor hours.
Product quality, calendar rime and resources 0l3kc up the pro/c'et
fIIilIlIlgemeflt triallgle, also known as the triple constraint. One-
of these is always pre-dominant. Either it is the quality of Ihe
product, the COSt for the reSQurces or delivery rime which IS
imperative to the project.
Product quality
I
oritizlng
__
Prioritizing
A prOject manager has to know which facwr is most impor-
tant in the project, and where it is possible (Ocompromise If tht'
project does not stick to the plan. One method to use is to rl nk
t he triple constra ints hy sha ring 100% between:
Product quality ...... .. . .... % ............... % Resources ............. %
0111)' Olle of these Cd" be pre-dominant!
3: PRE-STUDY 59
If TOp pnority lies with product quality It email!. that the rC'Iulr,
product, is lUore imponanr than delivery nme and costs. If
"
,\ of cs.,ence it '>igni fics r1ur the project's end-date is most
un
lIt1pllft.IIU. The result and the costs follow suit.
MARS
In retent which were highly prioritized on time were
thtEl.ropeoin and Americoin Marssonar projects. During Chrlstm;lS and
__ 'tNr's 200J-04 three SOllin on Milrs; one from Europe and two
_the us one did not landing, but
cr.shed. managed to land and pictures home to earth.
1heexecvtlons of the pro,ieds were tightly constrained by time, which was
on the circulation of the Every fifth year Earth and Mars
INJSc\ose as they get which make It possible to launch a spacecraft to
MIrs. Since thefe was only a short window of opportunity It was Imperative
tolaulkh In the of 2003. If thiS opportunity was missed the space
CIMets had to wait until next time Earth and Mars were aligned favorably in
fIIIuons to other.
60
- In genero/ the ft!qu/ft! -
ments aredetermined In
the prt-ftudy.
Choosi ng a Method - a Strat egic Decision
A mountain can be climbed from more than one side. The mOre
specific the goal is, the less liberty is given [0 the person choo
s
.
ing a solmion. If the climbing guide has not s,lid which way t he
mountaineers should climb, it is up to the climbers to choose the
p:Hh they feci most appropriate.
To decide on a solution sripubte the framework for how the
result should be produced. It is a strategic decision rh:n has an
impact all which kinds of resources arc needed and when thl'}'
are needed. The contenrs and rhe method arc dependents.
The pre-study should suggest alternative ways or advocate one
which seems to be the best sol ution. Is iracceprable [0 hi re consul!.
:lIlts to the project Of should we usc own resources? Should we
develop ourselves or should we purchase a semi-manufactured
product which we in turn modify? Should we develop our own
work methods and tools, or u.!!e liccnsed product),?
REQUIREMENT SPECIFICATION
It is difficult to say rhe IcaM, ro execute a projecr without a
requirement specificJJri oll. A project go,ll which is rimed a nd
measurable is a prerequisite before an assignment can be cal leJ
a projecr, bur it is nor enough ro know III derail what has to he
done and how ro do it. A requirement speci fi c.uion is gener;lily
produced in cOllllection wi th the project preparations. Tim I'
wh)' the requirement specification is a pan of rhe pre-study 111
the genera l project model.
ReqUirement
specification
3: PRE-STUDY
Product and Proj ect Requirement Specifi cations
To what is needed by the project and how to execute
he reqUIrements can be sepa rated into product requirement
II . t
.lnd proiect rl'qllireme'lt. The forme r concerns the expected
result. i.c. what the Outcome of the proJect should be, while the
"mcr concerm how the project should be executed.
Product requirements for a buildi ng projeCl:
o Ill ' one sror)' villa with fOllr bedrooms
o Two nled bathrooms
o Red painted and white corners and eave
o Tiled roof made up of recycled triple tiles
o Clrport to hold IWO cars
Project requi rements for a bui ldi ng project :
o ReJdy for occupation by June l sr, 2009
o TUfal cost may nor exceed usn 450000
OTom's Construct10n to be hired for the project
o Must be bU11t with least possibl e envi ronmental intrusion
Product reqUirements are necessa ry to be able to ca rr y out <I
prolcct, wh 11e 1t is pm.!!ible to work without project require-
ments. r his will yi eld total freedom for the project manager
to choose met hod and decide on time .!!chcd11 1e and resources.
LTnfortunatel y this freedom of choice brings with it a lac k of
control over the project.
The morc requirements a speci fication conta ins the morc
comprehensible the project is, and through this less demanding
toc\-aluare and manage. Too many requirements can he seen as
const ra1l1ts t hough. Thi.!! might curb the project group's crea-
U'-1t}. In a wor.!!t case scenario this might lead the project down
a p:uh which IS lined with wrong assumptions on what needs to
be done and how be.!!t to do it.
h 111;1Y JUSt he suffi ciem if the project owner st ates ohjectivc,
gO.l l and scope. He or she will hand over the responsibiht)' to
furt her develop the requirement.!! to the pcople excclUing the
Work. It IS always the project owner who has the final respon-
for rhe requirement specification even if It is somel1lnes
produced by someone c1!>c.
61
62 3 : PRE-STUDY
PRODUCT REQUIREMENT EXAMPLES
FOR A PROJECT MODEL
The model must regulate the organizing of a project from initiation to
and including closure,
It must bl! clearly defined howto initiate and close iii project, with a connection
to the business
The model must be user-friendly and lucid (pedagogical, easy to understand,
logic).
The model must be utilizable for all types of projects: analysis, business
development. system development. etc.
The model must have comprehensible tollgates complete with descriptions.
It must be obvious which controlling documents ilfe mandatory.
These documents must be fOl./nd, project stopedescrlption, contract,
resource contract, status rapport. delivery ilcceptance and final report.
The model must contain a project contract which clearly shows the responsibi-
lity distribution projects and line organization,
The model must contain che<k lists on various subjects: schedule planning, ri sk
management, quality assurance, benefit evaluation, cost analysis, goal setting,
communkation, etc,
The model must be described in a clear, concise and easily naVigated proje<t
server.
Roles must bedescribed in the model and clearly show their responsl bil lty,
authorities and work tasks.
The model must contain methods/check lists/patterns tocany out compre-
hensive risk management and a simplified risk management.
3: PRE-STUDY
-
PROJECT REQUIREMENT EXAMPLES WHEN
IMPLEMENTING A PROJECT MODEL
TtIe pt'o;ect must commence January 20XX and close before June 20XX.
PfOIKt budget Is USD 200000. This Includes cost for internal resources.
Ttleprojed must be initiated through an analysis of the organizational needs
andavailable solutions on the US market. Thereafter a decision on which model
to sdectistaken,
Thechosen project model must be tested on three pilot projects before
implementing into the organization.
I,Mrtraining Is part of the project and at least one informatory for
Is to be carried out.
Thepro;ect group must consist of seven indiViduals, where the prOject manager
IN! one resource from the IT department will be asslgned fulltime to the project.
The project must have a reference group which represents the business
rMnagement, users, clienh and the adminiSlr ation.
The project must have a steering committee with a minimum of three .. nd a
INIximum of five Individuals. Steering meetings must be held
resut.lIfty. al least every other week. The prOjKt manager Is the responsible
convener and for taking minutes.
Minutes from meetings and other project documentation must be duly
noted and saved to the project server.
Rcqlllremcms which are expressed llsing terms like increased,
bigger are not appropri ate to use III a requiremem speci-
fication since they are dIfficult to measure. Because of this, it is
Jlllp0rtanr to place criteria on specifi cations so they can act ua ll y
be evaluatcd correctl y.
,\11 requirements III thi s cxample are easy to nurk off. It should
he to answer YES if the requirement fulfill ed.
63
64
_ All wishes connot beo port
of requirement Jpec/ficot/on.
ond UJuolly
the project ond what if
con handle.
3 : PIIE-STUDV
Requirements Measurilble criteria
- ;
Increased wellbeing 10% less sick days
Increased usage 2S addltionallogins per day
User friendly Support needs to decrease 20"
Pleased customers Complaints from customers to dKfease 30"
Formul ate t he Requirements
To write a reqUIrement speci fi cation is:l process which is initi-
ated by gathermg t he requirement!> on the project. These are
est abl ished by the sponsor and other stakeholders. The prolect
charter is a useful source of information. This is where the
proj ect owner's original requi rements and wishes arc found.
All requirements which arc transferred into the requirement
specificat ion 3rc 10 be considered absolute. It is [0
transfer wishes since these do not represent requi rements neees
Srl ry ro reach the project goal.
The followmg check list yields Structure and time to n::Aect on
the upcoming work with the requ irement specificat ion.
Wishes
Constraints
3 : PRE-STUDY
I. Gather requirements - work shop, Irltcrnews
2. the requirements - categorize requi rements, charr
Jependencies, brc:lk down to lower levels and determme
rime and COStS
.1. Priori tize requirements - "MoSCo\'(1 prioritization"
:\1usr: must-havc requirements for the success of thc project
Should: should-have requirements which arc nice [a have,
hut nOI critical to Ihe project
Could: could-have requirements whIch arc within compe-
tl'ney and time bur nor obligarory to rhe project
Would : would-Ilke-IO-have requirements, but only if time
fr;une allows jt
of . Prioriti ze requirements - choose the requirements needed
for rhe project
Product Breakdown St ructure
.". comprehens]\'e and derailed requIrement specific3rion is often
pen.:ci\'ed arduous to comprehend. By carcgori7ing t he spccifi-
1,:i1llon into small er fmcti ons and describlllg rhe requirements
the specification becomes more lucid.
COMPUTER
Software 1
f Hardware Marketing
Word procenrng
Central unit
Internet
Design
1 Motherboard
Print
Games
Case
J
TV
j
Power supply
t Keyboard
Monitor
65
- PBS
Production
J Electronics
r
Mechanics
Testing
66 3: PRE-STUDY
h is an advantage to break down complex product!> into a '>0
called Product Breakdown Structure ( PHS). The requi rements
on a new computer development can be categorized a nd sepa
r:ncd into software, hardwMe, marketing and production. The
hardware can III turn be separated into central unit, key hoa rd
and monitor etc.
Use Cases
One Wily of describing the requirements IS to specify rYPlcallise
cases. Instead of requi rements on how the product should be
designed and constructed, the LI S!.! of the product is described, Or
how it should be perceived. Usc cases can extend over the enure
project, or just a part of it.
Another way IS to describe scenarios, i.e. 111 siru,n;ons where
rhe product is perceived to be used. These methods will help
to put the project into perspect ive and see the end result a') It
is envisioned. This might trigger" cre"r ive rhink ing
which will en"ble you to sec the reqUIrements in a dtffen:nt
lighr. By way of a flow-chart II is possible 10 c1ar if), the sol u
tion. With an illustr:lted process it is possible to describe t he
Aow of docullll:nrs between different s)'srems and users. It C.ln
be easier to comprehend, compared to a written specificati on.
The project can a lso be modularized with defined requirements
on the boundaries between the various pans.
USE CASE EXAMPLES
The user takes a photo of an object, e.g. a car, with camera
phone and adds a short teKt with an explanatory caption.
The picture and the teKt are sent as an MMS to the advertising
company where t he pkture and text Is and eventually
posted dlr&tlyon an Internet page. An elnvoke is sent tothe
advertiser.
J: PRE-STUDY
-
Project Without a Requi rement Specification
If I'> to think that a project has to have a lucid require-
mCIlI spe(ification. How else to know what to do and how ro
c\'.l lu,ltc the result? 8m, this is not always Ihe case. Sometimes
II IS dear which eHecr is wanted, but not whal has to be done
to .u:hieve it. Which is rhe best way to attack this predicament?
It i., pos.,ible 10 starr several para llel projects si multaneously if
therc arc unilluited funds :wa ilable, and evaluate afterwards.
Product dcvclopmcnr projects in the initial phase can very well
h..: hkcned to this sit uation.
,\ new produn model needs (Q be launched to keep a healthy
dIStance to the competitors, but it is difficult to know how it
.. houlJ be specified. The technical platform makes it possible
In ( hoo,c between different alternatives, and the marketing
dCP.lrtmcm'.!. analysi3 of what the customers Will ask for a year
down the Ime, docs nor help in this situation. Certainly, ir would
he.: perfect if there were resources available to develop se\'eral
model s at the same time, and then let the customers deci de
\\oh ld, product should go int o production.
.. election could happen through popul:l r choice at e.g. fairs
or hy I .
Cltlng Customers try thc product. Based on the outcome
a model IS chosen for further development a nd suh'>eqllellt
production anu launch.
Goal setting, and with
this, the specification of
requirements, Is Increasing
a process during the project
where a result is sought aft
The project manager has to
develop the ability to adapt
to different predicaments a
a complement to planning
The final solution will emer
as the planning proceeds an
the project Is developed step
by step.
68
_ Product development
model where several solutionf
oreevoluafed.
3: PRE-STUDY
A project can be documented and executed graduall y. The
rcquircmcllIs are specified as knowledge a nd experience Mt
gathered.
Most resea rch projects and creative assignments are suited for
this kind of method, and even in system development projcc.: ts.
Research projects arc often foclIsed on exploring possibili ti es
within a specific area to di scern new knowledge and obtain
morc experience. Neit her the project owner nor the
know beforehand what they will learn from the process.
System development projects are often subject to cOlll plex
requirements which can initi all y be described on a functi onal
level only. It is necessary to start the project ro produce the tcr.: h
nical requircments. The initial execution phase is used to work
om the requirements, analyze existing systems and collect il nd
document e\'eryt hing in the requirement specification.
The D),lIamic System DeveiolJ11tellt Metbod, DSDM, is one
example of a system devc10pmem model where the requirenu:
lll
)
are elucidated progressively during the execut ion phase.
3 : PRE-STUDY
-
EXECUTION
PlANNING
... ",.....m' --- ----- --- .
REQUIREMENTS ON THE CLIENT
The client is usuall y a part of the process to produce the solu-
tion.1t might be necessa ry to get sub-results tested and approved
before the proj ect work proceeds. If this is a prerequisite to
reach the goal on time, il becomes a requirement which has ro
be found in the requirement specification.
Client Competency
The gap between clicms and contractors is sometimes imlllense.
In connectIOn wilh thc procurement of complex lechnical
projects it is motivated to use a go-bet ween, a so ca lIed
hrokcr, who coordinates the diem's wishes with the suppli ers of
t!'e solutions. It is essent ial that the technical requirement speci-
fi cat ion is realistic to be able to reach the goa l at all.
It takes a lor of knowledge and experience to work our a require-
hlen[ \pecific:nian for a product in a fasl developing technical
field which is to be delivered ten years down t he lille.
69
ClOSUU
- System devtlopment
model where requirements
ore elucidated gradually.
First, through a functionality
specification, which becomes
the basis for planning and
design. Thereoftero technical
specification which becomes
the basis/or the dewlopment
work.
70
- lAS 39 Gript'n.
Swedish fighterp/ane.
3: PRE-STUDY
This was the rea lity faced by t he industria l project which \\,3,
developing the Swedish fighter pbllc l AS 39 Gripen. T he agree-
ment between the client Swedish Defense Materiel Ad mi l1l '
stration and the project group IG lAS was signed in 1982 and
first planes were delivered in 1992.
The terms low, medium and high tech areofren used within tech-
nology development. The first Oll e requires existing rechnolog)
to be used, while the second Olle requires certa in developT11ent of
new technology and the third one requires a subst antial propor-
tion of new technology ro be developed.
There is also:l higher level ca lled super high tech which sigll I fi c-
from the vcr}' start that it is not known how to solve a particular
t ask. [n I962 when President John F. Kennedy proclaimcd rhJt
an American wou ld [and on the moon before thc end of r\1
t
1960'S, nobody knew how to make it happen.
3:
Proceed or Pass?
rhe pre-study is the foundation upon which the decision to
proceed and start planning is taken. [t is the steering
tee':, responsibility to decide if the prerequisites are acceptable
enough to carry our the project or not.
OUTLINE OF THE MILESTONE PLAN
lhc roadmap to t he goal is best !> howil in a n ovcr:uching flow
chan comaining the most important Illilcsroncs in the project.
ThiS pian forms the first version of the project's milestone plall,
and its purpo:,c is to gencrate consensus all the execut ion,
71
- The astronout John Glenn
is showing President Kennedy
ond Vice President Lyndon
Johnson the space capsule on
Februory 23rd 1962.
12 3: PRE-STUDY
3: PRE-STUDY
M ilc5Ol1c), ought to be identified by lookLngat the proJect's \'(
Choose and specify the work packages which slIit the
execution best. The milestones should be described as goals,
i.e. they should be measurable. The SMA RT-test will work as
verification.
Examples of milCSfOnes in a building project:
o Foundation completed
o Walls erected
o Roof bid
o Roofing pany held
o Imer ior decoration finished
o HOllse ready for occupation
The number of milestones varies between different project<. bUI
there should never be less than three and not more than !wem}
III a pbn.
The milestone plan in rhe pre-study need IlOt be detailed, bUl
should render an overview of the project. The plan can be
included in rhe pre-st udy report and 15 as such a part of the
documcnt:ltion on which the decision to move forw:trd :tnd plan
the project is taken.
The milt:stoncs arc nOt scheduled by ti me III the overvIew plan.
It is ;lCW,llly unsuit:lhlc.1t tillS early stage. Too many scheduled
milestones C;ln make opt imized project planning difficult. Time
scheduling of the milestones will come naturall y in con nec-
tion with rhe activity plan ning. The :trrows in the plan indi-
.:ate dependencies. i.e. in which order rhe milestones should be
a.:hieved. AS:l consequence of this milestones in parallel flows
art' nor dcpendelll on each other.
Regardless of t he sizc of the scope and thc complexity. :Ill
projects need mileslOnes. Non-complex project!> can he sequen-
Willy planned and It is possible to identify milestones which can
bcentered into:t How chart. Wha t is considered complex or not
depends on rhe project manager's experience and how confident
heor she is about the assignment. T he task might be reminiscent
of previous projects, or the project boundaries are well defined
which milll mi/CS the fisk of missing something essential. But.
if the proj ect IS of a siglllnca nt size is it always recommended
mdoa\'{Bs.
80th PMI , Project Mlllwgemellt Illstitut e and If)MA, Jlllema-
t;onlll Project Mall<lgeme1l/ Associatimt, has their own methods
(() evaluate complexity III projects in con nection with certifica-
tions. These are useflll when classifying own projects.
brainstorming to identify rhe mi lestones.
Stilrt Old house torn
f-.
I----{ ...... ho ...
",",t!oo :"'"
\
Exterior completed
1---+
l
Milteriill ordered &
f-. f-.
Cilrport built
Electricity Installed
Electricity Instil lied
1---+
Interior completed
f---
ROild constructed
In carport
workers employed
Path to Jetty
cleilred
I--
Jetty built
v.---
Gilrden Iilld out
flnill inspection
Completedl
t
Reildy to move in
74
3: PRE-STUDY
Back-casting Milestones
f'..tiies(Qnes can adva ntageollsly be planned from the end of t ht
project rowards the sta n ; thi s method IS called back-c!l stillg.
Imagine yourself on the goal1ine looking back in time. What
has (0 be done for yOll to make it there? This is a vcry cHl'('
ri ve method which minimi zes the risk of missi ng import.
llll
clements.
You have probahly had an carly morning Aight and know tht'
procedure. It is easier to figure Ollt when to set the alarm clock if
you go through the whole procedure hackwards; from check-Ill
t() :l.wakcll ing.
___
2
and workers employed
EJ(terklf completed
-"",completed
...,tornove in
FInIIlrKpeCllon
... constructNl
built
IIIcbIdty Installed in carport
hltl10 jettydeared
''''ject
meeting
+
+
5 6
!hc example above show that the milestones for "the road" ,
the C<lrI)Ort" "II. L " d t, I. ' "
. I ' II C patn an tne ,etty can be placed in several
co umns L d
h _ lnce tney arc not epended on the hllildingofthe house
utthe) haw to be accomplished before Ihe garden is bid. '
--\ I I I .
I
ne p an can a so )c a brief overview of the time schcd
II c. Th, s b fC ' d .
. can e Sll II Clem oCUlllcnratlon 10 plan proj ect and
.. .
COmmIttee mectmgs on.
7 8 9 10
76 3: PRE-STUDY
-
Project meetings can e.g. he planned following cyery milestone
while steering committee mceunp,s .lre planned accordlllg to
more ;mportam mi lestones, and when \cvcral milestones an; to
be reached simultaneously.
INNOVATION PROCESS
pktureofhow innovations are materialized is antiquated.
In his book Innovation- Erievon Hippel kills the conviction
many p!ople have of geniuses in a room scratching their heads producing
new products ilnd has flashes of geniality slmultantously.
Thilnks to modern-day IT advancements customers can not only give
fet!dback on products, theyean also be part of the development and
enhancement of them. It is caned collective Intelligence when a so called
HcommunltyH Is presented with a problem of Just a few experts.
Microsoft Corporation has 50 communities on different windows
applications. Even l ego. the Oanish toy manufact urer uses customers during
their development projects. 50 called helped when t he robot
Mlndstorm was developed.
The moIIement is an obvious uample of t he new innovation
prO(ess. Two strong forces lie behind this movement. tfthere is no satisfaction
with the products offered simply refrain from buying it. And the innovation
process In Itself Is a Joyful experience.
Gartner Consulting considers communities as iii part of the trend t hat
consumer electronics make Its way further Into the companies.
Those companies who t ry to stop uset1 do themselves a disservice.
But there Isone negative factor in this. The risk is that the users get access
to busirleSS secrets and that the creative control Is handed over to people who
do not have any other affiliations to the company. than being the customers
...
All human in a project have their own indi vidual
goals and agendas they wam to realize. II could be anything
from testing own skill s, climbing the career ladder or make a
certain amount of money.
If thae is unanimi ty between the project group members' indi-
vidual goal s and the project 's goal t he ent ire project will be
and the possibil it y of success wi ll increase.
The more the project manager knows about his project group
the easier to create tasks whi ch harmonize with the individuals'
penonal goals. It is all about creating a win-win si tuation where
all feel successful .
THE PROJECT'S ORGANIZATION
A I.l ROLES, aut hOrit ies and responsibilities have to be clearly
orga mzcd. Every project rolc has to have a unique descri p-
tI on. Avoid sha red responsibil iry since th is wi II most 1 ikely cause
In'>C!l.:ur ity on who dOCll wh:lt, risk of several people carrying out
the 'a me tasks or that Important tasks arc not done at all.
Tht: mOSt ll11portant roles In a project belong. 10 the project
and t he project owner, also known as rhe sponsor.
they make lip the core of the project. The wholc pro-
lect IS orgal11 7cd around thcm.
L
78
The sponsor's
assisnments:
o Is the project owner.
o Is responsible for business
Impact and project goal.
o Appoints project manager
and aUoute resourcl!'S.
o Approves project dellver!!S.
o Appoints steering
committee.
_ Project spomor(hoin.
4: ESTABLISH THE PROJECT GROUP
Project Owner/Sponsor
The proiect owner rol e is not exactly .tllew role which has conlt
to be In recent It has been drollnd forccllturics. We kno'4
rhe project owner role was lIsed durmg the MIddle Ages in
connection with arr productions in rcn.lissancc Florence.
The /JToject owner is expected to place demands and cfUltalll
evaluate the result. Their competence will ensure higher qua Ii!}'
in the products and reduce the COSt of the projects. The prO](:q
owner has the overall responsibility dc!opitc the fact that heor sht
dclegated the rcsponslbdllY for the execution of the project
(0 the project manager. AnOlher nallle for projeer owner is spon.
sor, i.e. that individual who has delegated the resources.
In a project organization rhe sponsor has an Imernal rol e even
though the project is an ass ignment from an external chent.
Unllliuated individuals should not decide on how to ut di u
internal resources, i.e. which projects should be executed . The
project owner IS a decision-maker who has authority to decide
whet her or not to Stan a project. Internally he should represent
the client, I.e. the external client, whi le the project ma nager
represents the supplier.
The project owner role is uncomplicated in sma ll er projects and
the rebtionship between client sponsor and supplier is
simple. The big,ger and more complex the projects are, the more
nuanced and complex the project owner role is. Demands on
the competence required increases. It is possible to have several
project owners III very large a nd complcx projects, where thest
arc listed and connected in a son of pTojeer owner table. The
example below shows the sponsor chain for thc lAS projCl'I.
which de"eloped a SwedIsh fighter pbne. Ever) project owner
has a client and one supplier.
1 TheSwedish Parliament
Level 2 The Swedish Government
Level Swedish Deftnst
Level 4 Swedish Dtftnse Materiel Administration
level 5 IG JAS Project
level 6 Subcontractors
4; ESTABLISH THE PROJECT GROUP
'!11e project Manager
The maIO (or the pro/eet manager is to deli ver a
II 10 the sponsor t hrough managing the project group.
: project manager is to be rI: e Cf.,O. The
prote'l manager has to baSIC leadership !ok Ills, Just Irke any
0Ihcr 0:0.
To bc(ome a project m:l.Ilager it is important to take a
genuine IIltcrc!o[ in people and to know what makes them want
tDCOme to work every dJ.Y An abi lity to communicate is also
needed. so that the employees feel appreciated and through this
to rake responsibi lit y for t hcir own acrions. To be
a protect managcr also requires you to act as a personal coach,
who see .. e\'erl I ndl\jdua I's fa lems and strengt hs a nd to fi nd the
right place for everybody 111 the project. You sholtld also know
your own and and make sure you have
support III where you a re lacking skills. Finally, you have
to be a human heing, mentor, expert and boss all in one.
Thrdifferenl in all projects demand different leadership.
Theprt)lect manager has to comma nd several leadership profiles
and be able to use them in different situat ions, Leadership is nor
a plIO itsel(; it is the ability to deliver useful results which is
essential. Good leadetshlp does not Count if you work toward
the wrong go.ll, or usc an inefficient methodology.
The Project Group
pro/eet group's main rcsponsibdity is to ca rr y out the
planned activiti es which le:ld to rheanricipated project goal. The
members of the reant are expected to comprehend and under-
stand whar the project should deliver. If anything is unclcar the
PI"Oiect manager should be approached.
A project te:lrn should only consist of indi viduals who arc need-
to carry out the projecr :lssignment. The selection should be
I sed pnmanl y on competence, but the abiliry to cooperate is
I() ImpOrtant. Competence is a combination of know-
(te dnd the .Ibiitr), to apply this. ThiS entails that competence
which is developed th rough hamh. -on practice. I.e.
rough expenencc.
79
The proje4.
t
manager's
tasks:
o Makes 511rt the pt'oJe<:t
goal Is rt,Chtd
o Plans antI organizes tht
projtct.
o Deltgat(i and follows up
on activities,
o Handles I'roblems and
co'iflicts.
o Influencc' and gets
things
o Plans anllhtads proje<:t
and steel,ng committee
meetlng
l
o Commup".1tes. engages
and motl.
ales
,
The tasks:
o Makts surt'dtltgated
activities It carried out.
o Plans and ,ofganiZtS own
actlvitit5,
o Reporhor\3chitvtments
and hours.
o Follows qJllty systems,
methods .rId routines,
o Partlclpat(' in proJt
meetings
80
The steering committee's
usb:
o Ensurethat the project is
In line with the organiza-
tion's overalchlng goals.
o SKure project scope
statement and project
plan.
o Assess results and deddes
If project should proceed
Of be suspended.
o Decide on change
proposals.
If the" Is no steering commlt-
fa the tusks aft parts of the
sponsor's responSibility.
4: ESTABLISH THE PROJECT GROUP
The Steering Committee
The steering committee I!> the proJect's decidmg body and as
such has a specia l rcsponsibdity for the mo:.t important tollgll
cs
between the project's various ph:lses. It is not necessary to
a steering committee in every proJcct. In smaller projects where
the relationship between the sponsor and the project manager 1S
unambiguous, it is possible to do without a steering committee.
I nevcrtheless recommend appointing one.
A steering cOlllmirree should only consist of individual s who
possess the necessary competence and experience to aid and
assess the project. The sponsor acts as the chair man
of the steering committee. The project m:lIlager, on the other
hand, is usuall y not a part of the comminec. and is as such only
there to present current status and progress of the project. ThiS
can be likened with the rebtion between a board, its chairman
and thc CEO of a company.
No parry in a steeri ng committee shou ld be stronger than
the orher. If at all possible it should be avoided [0 only sdect
members from the company's management group. There might
be imerdependencies that will limit individuals' possibilit ies to
act freely. It is difficult to specify an ideal size on a commi(tec. A
small committee might lack in object ivit), while a large commit
tee might have difficulties in making quick decisions, and thus
be hard to handle for the project manager.
The has to make sure the steering commi ttee member'
schedule rhe meetings by project start.
The Resource Owners
The project's resource owners a re usually /i1t e mallagers who Jrt
not part of the project organization. Resource owners pro\]d
c
the resources to the projects the company want s to run, J lld
are therefore also responsible for their competence and further
development and advancement with in the comparl)'. ProJect
managers should ucilii'c the resources from the line manager"
in the most advantageous way.
Project managers be meticulous in keeping the resour
ct
owners lIlformed and have an open with these. T hl>
4 ESTABLISH THE PROJECT GROUP
Steering committee
Sponsor/project owner
Project group
Sub proJed managers
Project group memMrs
Quality assurance manager
Reference group
i necess.H) for the cooperation between li ne managers and
project m.lnagers. As pre\' iousl), mentioned, the !)roject ?,roup
members often have one role in the organization under a line
manager, and another role in the project where rhe project
manager]!> the boss.
Sub Project Managers
Just like the name spells ir, the sub project I11m/agers have n;spoll-
sibility for parts of the project. The sub project Illanager's main
mlsston 1':1 10 deliver a sub resulr ro the project manager through
managmg own projecr group. Sl]b project managers must
therefore also ma!lter basic management duties.
Quality Assurance Managers
A qUIl/ity assurance manager is an independem person whose
rnponsibilitr is to assess the projects in terms of work met hods
and rc!>uh ... A qua lit)' assurance manager is lIsllally appoi med
by Ihe .. or or the client. Inveswrs and Insurance companies
often ap I'
. POllll qua Ity assurance man:lgers to evaluate how thc
Prolects Ihey arc involved in are executed.
Group
The re-Iert'nee Rroul) is a foruill for tesring new ideas, sol1l00ns
::: achieved sub result!>. If used to its maximum
the antage It ]S a very effectivc tool for the project m:lnager when
needs to be kept on track tOwards a goal which not
Obly IS In .tccordancc with the plan!>, hur also the Makcholders'
- Project Ofganilotl
________________ ______________________ __
The reference group's perspecrives yield valu;lbl
t
information which might lead ro rcv;!.ions of {he
and plans. A reference group can be made tip of pOIcmial USCr\
,
prospectIve clients and partners.
Project Coordinators
It is usually necessary LIl brgc proicctizcd orgall1:tations and
corporations, where many projects arc Tll11 simu ltaneously. to
coord inate resources in programs and between the project!. and
the Itne management. This role is often called project coordina_
tor or mulri project manager.
Mirrored Client Organization
During large and comprehensive syStem and organ izational
projects which demand excessive p:lrriciparion by rhe chem
sponsor, it is not uncommon (hat the cliem has its own project
organiz:uion. This operates as a receiver of the project.
The client's project organi7ation often mirrors the contrac
tor's project organization and therefore has a sponsor, a project
manager, a project group etc. The mirrored organization can
ha ve anyth ing from an influenti al and leading role, to a more
passive one until the responsibility for the project is handed over
to the cl ient.
Users
The users are the individua ls who uti lize the project's re\uh.
Within heahhcare it is the p:nienrs or hospital staff. in a filMnC!
department it is the employees, when building an apart meJlt
complex it is the tenants and with a telecom operator it j<., the
cuStomers.
4: ESTABLISH THE PROJECT CROUP 83
J
THE GROUP S COMPOSITION
. 'r'1IiOI1" It hlll the group depends on the composi tion of it.
coure .
h
r "eeJll obdolls to you to recruit people who are like you
It .
JnJ thereby create a group that exactl y what you
want from it, and where cooperat Ion Will Aow smoothly. Bur
thiS \\"111 not guaramce success for the project.
Ohen. ,1 group which is composed of people with the same kind
of f"CNlIlalitin will act incfficicmly since they all see problems
and possihilille<., from the sal1le perspecti ve. The group will he
na rrow minded and risk gening stuck - thi s i!. ca lled group-
An effiCIent group should consist of people with different char-
,lnd qualiti es. This will Increase the possibilities
of l(xlkll1g at prohlem!. from di ffe rent angles and it nukes it
to find sol utions which address real need!.. There is,
however, a risk of difficulties concer ning teamwork and coop-
crallon III the heterogeneous group due to the di fferences in
lilt-,T pcr,>onaliries.
Roles Within t he Group
ProlCd groups usuall)' consist of indIviduals with different per-
and qualLfications. Depending on who YOll arc and
.... qualifications yOll command, you will mOst likely fill a
role III the project. How apparent you are in that rol e
.. on the mher indi viduals III the group.
Do indIvidual s ha ve free movementS 10 act out their roles or are
there competitors around? What happens when different roles
meel III the group? A lot has been said and written about group
and how to establish the ultimate work groups.
fhl' chapter WIll deal wit h thc mOSt common models. On ly
a \'ag,ue picture of the complex indIVidual is reRected through
tC\llng. Different tests measure different things. Because of rhis,
te,,,, .. hould only be used as reRective tools. Tests can be l11isin-
Inrreted, or even worse, manipulated. \'(lhatevcr the opinion
(In te\I,>, I helreve they yield valuable Information whICh is
When trYing to understand why a group is nor working.
84
In Greek times
personalities were divided
into four categorieS by way
ofbodyfluids
A phlelmiltk: person had
too much phlegm and
was considered lazy and
resistant to change.
A sanguine person had
too much blood and was
considered sociable.
A choleric person had
too much of the yellow
bile and was
bad-tempered.
A perSon had
too much black bile and was
considered depreued.
4 : ESTABLISH THE PROJECT GROUP
Belbin's Team Roles
Through the so called ninc "tcam roles" Bcl bin
describes how different characteristics of group member') aft
and how rhey wil l most likely act III a group. Also ca lled
Belbin Self-Perception Inventory o r the Se1bin Team Rol
t
Im'emory.
A plant isa problem solving and creath'c person full of Ideas, who
might sometimes be tOO selfish to communicate efficientl }".
A coordinator is a marure leader with great sclf-confidcnct.
Adept al d:uifying goab, making decisiunil and del egat ing.
Sometimcs perceived as heing manipul :lti\c and will tend to
delegate all work on others.
A monitor evaluator is a discreet calculated person who 'icc.: s all
available opt ions with the greatest clarity. Lacking cnthu\ I,lsm
and has.l hard ti me inspiring themselves or others.
An implementer is a disciplined, reli:tble, conscrv:uive and cffec
live perilon who is good at turning ideas into positive a..:t ion
J\tight be perceived as inflexible and narrow-mi nded when
imroduced to new ideas and concepts.
A completer fi nisher is a conscIentious and eager hard
individual who solves prohlems and makes Slire to (lII
time. Has a tendency to worry and has a hard time deleg.wng
A resource investigator is an cxtrm'err, enthUSIastic and comm
u
nlcative person who explores possibilities and secures resourc(1.
Often over-optimistic and easily looses momemum.
A shaper is a challenging task-focused :tnd dynamic pcrson wlw
t hrives under pressure. Often compell ed to attempt rhe iml's'
!>ible. Easy to provoke and has a tendency ro insult otheril.
A team worker is a cooperative, mild and diplomanc person \\[ll'
listens and builds relationships Wit hout creating conflict .,. r!J.
a h:ud time taking decisive action when needed.
A specialist is a focused. passion:uc .1Ild indepcndcllI ,ndi\IJu
J
who brings unique knowledJ=.e and dexterity to the group. \\'1
4: ESTABLISH THE PIlOHeT CROUP 85
only contribute WIthin a n:trrow area of expertise. and is prone
(OJCt'tluck on technical maners.
Foropumal teamwork all or most of these roles should be repre-
sented in the group, preferably hy different people.
Bdbin\ team roles are identified dHough a rcst. To achieve an
as fair as possible asseSilment, hoth colleagues and rhe emplo-
yee's dOlleS! boss, WIll answer questIons ahoul the person being
analyzed. The analysis will not only show which of the rob arc
closest [0 hIS or her perilonality and which one is the dominating
one. but also which other role<. that can eastly be adapted.
Much criticism has been voiced against these analyses, whae
Belbin's ream roles arc JUSt one of thern. Some think there is a
risk that people might believe too much in the result, and as such
use his or her role to enforce a cerr:lin behavior. It is important
roavoid becoming your team role, i.e. strengthening the positive
and ncg<Itlve characteristics the role describes.
We humans arc complcx heings and we possess many differ-
ent characterIStics. Testing only gives us a partial picrure of the
personality. It is lip to the IIldh' idual to decide how IllllCh he or
sheactually wants to become a role.
Adlzes
A an alternarh'e to Bdbin's {cam roles Ichak Adizes four cha-
t'IClascan be used: the Producer, thc Administrator, (he Enrre-
PI'malr and the Imegrator (pAI' I).
rotlle result first and foremost. E\,crYlhing
dsc IS of les!> importance. The producer is mostly about action
and one who might have:t hard time delegating. Heor she is often
I The producer is gre.n when goods and services are
to produced with high qu,ll ity before the competitors.
will make sure procedures and tasks arc done
.. correct wa)'. Rules arc to be adhered to. Thr.: Adminlstr,lIor
lOad at r lannmg, coordinating :lnd controlling.
'1100
_ entrq,reneur IS cre:ltive with a constant flow of ideas. He or
Iecspo'>lIlbil iries whereorhcrssee problems. The Entrepreneu r
uu '10. c, ..... ,u, ... , ... .... __________
is an mnowl.tor and is wi ll ing TO take risks, but is also Lmpatlent,
chansm,mc and can be quite poor al completing tasks.
The integrator pms the employee on cemer stage. He or
makes slIre the group works and thar the mood is great. Perfect
harmony can sometimes be morc imponant th:all the tasks and
the efficiency of the group. The ilHegr:uor is good at
hut can have a hard time making own decisions.
Just as in Belbin's model, 30 \1 t he roles should be represented in a
project group to facilitate a smoorh project flow.
Communication Profile Model
A communication profile model is often lIsed to explain how
the teamwork wi t hin a group is working. It is a simple model
which 13kcs off on fOllr different human characteristics: open,
reticent, determ lIled and compl iam.
Open
Compliant Determined
Ret icent
To be open entails being relationship-oriented, easy to get
ro know, ada pt easi ly to new situations :lI1d like testing neW
ideas.
To be determ ined entails bei ng resu It-oriented, decisive, compet-
itive, fast and wanting (0 be center of attention.
To be reti cent entails being t ask-oriented, deud-foc used. J
completer and also to be apprehensivc in letling new people
close.
4: I:S "THOR'OTtrrtrffOUP
fDbe COlllpl i3nt enta ils being diplomatic and able to under-
...-I ,he needs of the group, and to be caring and not promote
.,..etdf on others' expense.
We all havc the.., e ch:H:lcteri st ics, but one is more dominant.
The model described in Ohlsson's Swedish book on
,.a.nonship-oriemed communication. A test IS mcluded to see
where you and the {)ther group are positioned.
foaJ'charactcr s arc found, one in each of the four fields in the
model. A person who is morc opell and determined is called
a Communicator. The combination determined and reticcnr is
found in a person who is a Motivator, while the Analyzer is
reactnt and compltant. Finally, the Friendly character who is
open and compli :uH.
The group's composition control.., the relations and cOlllllluni-
(IbOIIS. People often adapt the ITlC'isage in a way that fits their
..... Indlvidual personality plays a big pari here.
Aa expressiOni stic communicator have a hard ti me
anderstandlllg an :tna lyti cal person and vice versa, si nce thc)'
haYelittle III common. Simi larly, problems might arise between
&iendly persoll and a moti v:ltor.
Ioc:h combinations .He found diagonally placed in the model.
The communicator ca n effortlessl) work with the friend ly
penon since they are both relationship-oriemed. Similarly, the
motivator and the anal yzer have the ret icent charactcr istics in
common.
Iface"alO chardcter dominates the collaboration the result will
IDOst likely be affected in such a wa)' that suits the dominating
character.
t he communicator hrtngs the ideas, the motivator
IlDpicmenrs the decisions and makes sure the project IS on rime
and on budget , the a nalyzer m3kcs sure what has been prom-
lied is fu lfilled whilc the friendly character has a sharp focus on
teatnwork and of the sentiments in the group.
EVtty ch3ractcr obviousl)' has its weaknesses. E.g., the commu-
I'IICator a hard tilllc focusing on JUSt one idea, the mot ivator
IS Impatlent, the a nalyz.er docs nor readi ly ch3nge somcth'
which ha,> already been agreed upon and the fri endl y chata
can forget rhe goal. We wi ll percei\c ourselves dif
cndy dcpendmg on who the other team members are. Di ffer
sides of w. will have a possibil ity to emerJ!c. If one character
missing. 111 the group, it is Illost likely t hat a person. who is
to this rol e, will take it if there arc already several of hn
kind in the grOllp. This is why we pcrceh'c ourselves quite diff
cmlr in diffe rent situations. Basically, \vc are the same pcOp!.
but the situat ions make us change :lIld adapt our behavior.
The quality of the analysis increases considerably if yOu r
sel f-evaluatlon iscomplemenred hy a n C\"aluarion from colleag
and superiors through a so called "'36o-degree review", which
simil3r to what is done in the Belbln tcst.
_Brigg.s Type Indic:ltors, MiHt, which are built on rhe
. I theori es of Carl Jung, make lip a map of
l 1(lIt
H
l
(po I rterns which .lre a'isc'ised bv four mdlcatots.
hJ,b&IUJ p3 .
r ..... ro place attention
HOWtouke In Information
HOWto Int erpret information
I
Sensing/I Ntuition
Thi nking' Feeling
SorN
T orF
. ,. either extravert or introvert, relate to the surroundings
,uuJ.( . .
\uth }c)Ur .. cnses or int uition, interpret the surroundmgs ana-
t. '.t1h or emotionally and rel:ttcs 10 the surrounding world in
"I!I. .
or perceiving approach.
The four dichotomies arc combined in 16 different t ypes, which
Art named wi rh a combination of (our letters, e.g, ENT1', ISTI,
Judging
Introversion
Perceivi ng
Perceivi ng
Ext raversion
Judging
Thlllking fetling Thinki"8
\tBTJ the most utilizcd personality rest. A very large data
ha\t cxi"rs with previollsly completed tests where it ilo possible
to t'Xlract which profclosioll.!. has which preferences, and who
cffon, respectively has complications, when work ing
\\'lt h e.lch other. The individuals who arc d iagona ll y placed in
the malnx risk conflicts since lhey ha\'c the least charaCICnstics
In I.:()rnmon.
Which Model is the Best ?
It difficult to say whi ch model or test is bener at descrihing
how teams develop depending all the composi t ion. It might bt'
a good idea to study several in det ai l and then pick the model
which sui ts the particular project best .
The resources should be ut ilized in the most optimal way, based
on thc information given and disclIssions which have been held
in rhe group.
Teamworker Resource investigator
Integrator Entrepreneur
Monitor Friendly Communicator Plant
Completer
Analyzer Motivator Shape'
Administrotor Producer
Implementer Coordinator
_ A comparison o/Be/bin's team roles,Adize's characters and the communication
profiles. It is not possible to place the specialist role into the model.
It is highly important to try to create a balance in the group.
Individuals wit h d iverse characteristics often fo r m the most
effect ive groups. Bur it is also advantageous to have a certai n
imbalance in the group, wi t h a tiny predominance towards the
direction which promotes the change the project is to deliver.
DEVELOPMENT PHASES WITHIN
THE GROUP
All change over time; this is t rue even for project groups.
If enough rime is applied and the leadership is ad:1pted to the
needs, it will develop into effect ive a nd mat ure team
where participants ta ke ful l for their actions
.lnd own tasks, as opposed to heing immature and dependent 011
Ihe proj ect ma nager. The process follows a particular pattern
someti mes called for mi ng-stor mi ng- normi ng- perfor mi ng.
The FIRO Theory
FIIlO (Fundament al Interpersona l Relationship Orientation) is a
frequentl y used t heory which is used to describe a work group's
development from t he first meeting a nd on to:1 mature effec-
tive team where a ll members have full confidence in each other.
The FIRO theory was introduced by William Schultz in 1958
and three core dimensions, whic h are Inclusion, Control
and Affeclion.
10".", W", SCH"" I
- The FIRO theory.
The inclusion dimension _ The group members arc gather
for the first time and arc presented with the task. They hal')
a need for aSSllmnce and clarity regarding what is to
carned out and expected frolll them. The project manager h
to assure the group by structuring and if necessary, mana
down to details. If the project manager fails in this, the gro It:
will feci abandoned which will lower the motivation and affelip
h 1
. . Q
t C resu t 111 a negative way.
The inclusion dimension is first and foremost recogn i'led tit
everyone as being polite and civilized. Everyone wants to make
a good impression and they can hardly becollsidered completeh
honest. The members oftcn ask themselves questions like: An
[ accepted by the group? Do I fit in the group? Do 1 accept tilt
other members and do I want ro be a part of (his? The partiCI-
pantS struggle with inner confl icts; do they want to be a pan
of the group or do they wam [Q abandon the group. When I
last they have decided ro Stay, they will strive to be a part of.
all the way.
The control dimension - This is the dimension where the 11101:
snuggles take place and where the roles are shaped. Those indl
viduals who kept a low profile during the inclusion dimensilll
wil l make their voices heard now. InfoTl1ulleaders will step forll
and rake their positions in the group and they will influcnce thl
project. The project manager's role might be questioned.
If the project manager is careless, the control dimension ph3)C
will be a true "black hole". All the energy will be lI sed ro f1 g'-
for own personal gains at the expense of the other me mber!
and the task ro be c:l rri ed Ollt. Common questions asked
this phase focus on the individual's :lnd the others' compercnct'
Is my competence recognized, respected and appreciated ? Do
recognize the others' capabilities and competencies? Contlit-r;
are out in the open and need [Q be solved to elublc the g,roU\'
to move on .
M:lkc sllTe the group focuses on the project inste:ld of Cell
other. The project manager has to act as a ream leader
shou ld teach the group members how to solve conflicts amon.
themselves. The group needs more suppOrt than control.
'(he affection dimension - This is the third dimension 1Il the
... progress. It has overcome all conflicts :Ind has become
where everyone feels confidence [0 each other and their
Art; They give and take and arc reciprocall y
OW h h TI . . . h
nJ(;nt on cac or er. 1C partICipants are secure III t elr
J,P< k 1 1 fl . h .
roles and t,l e responS))1 It )' or r 1elr aSSignments 111 r e project.
They dJrc show their strengths and disclose their weaknesses.
The: project manager guides the group through setting up the
{r,une,,",ork and by delegating tasks. Those who are co fulfill a
{Jskshould be left to it and also decide how to complete it. Give
them responsibility and authorization, even when it comes to
{he planning, since this generates mot ivation and responsibility
for the project's goal.
I{the project manager minutely controls a grOllp in the affection
dimension, the participants will most likely assu me he or she
Joes nOt trUSt them, which will lower the motivation and ambi-
tion 10 work. It will immediatel y affect the end-result. In a worst
the most independent and experienced individuals
will leave the project.
Resting phases - Between the different dimensions, which can
be ,ery strenuous for the group 10 gel through, are the resting
where the members can relax. These intervals arc impor-
tam. It is important ehough, that the project group does not get
111 tranquilit y and dare to move forward instead .
rhe process is cyclical and is therefore not st able. To have
-ucceeded in making it all the W:ly to the affection dimension,
Joes not mean it is time to relax. The group will fa ll into the
cdrlier dimensions when a cha nge happens, within or outside of
the group. This is especially true if a new member is inrroduced,
or if a task is changed so thal the goal is affected. It cou ld be
c'(terior changes, e.g. a new CEO in the company or new owners
Jil together. Anything which affect s the project or the group,
di rectl y or indirectly, will affect the stability, bur most likely
only On a short-term basis. The more mature the group is the
ltss time is needed to return to the third dimension.
Team Building
Ir is Important to p::tthcr the team carlyon In the proce:,s
establish the goal and to inform what is expected of each
everyone. It will also give rhe participants a possibility
acquainted. The the proJect manager achieves a
feeling the sooner the collaborations will start. The purpoSe
of team buildill g is to accelerate this process. Thorough teart
building call effectively bring the group through the ind usiOi
d1ll1cnsion and achieve assurance which is needed to SlI CCeeq
with the project.
NORMS AND RULES
People feel safe in the known and in situations they know the,
master. This is why some people afC secure in certain situat iom,
where others see only chaos. T he botfom line is, it has to do
wit h the indi\'idual's self-con fidcnce. I f an individual is secure In
himself the external circumstances ha,'c less signi ficance. BCi",
secure an emotion and a cerrain situati on ca n be
differently from individual to individual.
"Not u1Ilil I barle coml)lete confidence 1/1 myself and the knOll-
ledge I possess, call I share this with others. Then I do 1I 0t h,lI'!
to worry thllt someone else will make something better of 1m
knowledge I have I)dssed 011. Because I k,fOw the" that J " .111
cOlltribllted to the (inal result lind I feel rewlmled through th<ll'
says Eva Torsson, Organizational in Knowledge
j\lanagemenr,
Being safe is one of rhe basic needs we humans collslantly sl rilt
for. hery individual 's need for assurance has to he respected
Th:u is why it is important to reAen upon which sense of se.;:ll
riry is projected within the group. The project manager shouW
avoid creating a false sense of security by shutting our
which IS threatening or negative. That inhibits the individua l'!
advanccment and can even d.lInage the organization.
EsfaD/lsht'd and occtpkd
Nit! build snUff! rrkltiom.
Managtoblt rtlatiom
which orr built on 0 codt
01 conduct In tht cOTporatt
(uflurr.
Dijftrrnt Inttrprrloliol15
crrott iflStcurr rrlotions.
Monlpulotivt rtlatlons
which present opportunity
to tXtr1 power
We fed if we know what to cxpect. Rules and rourines
caea
lC
secllrity and if we know these we can choose to follow
_. Eal:h person will adhere 10 rules in different ways. Some
r.t1 to bend and challenge the rub, while others follow them
widtout exception. Whichever Wily one chooses to play when
dleruks arc known, the)' giYe way (Q a sense of security because
rbere is to relate to.
Ambiguous rules create uncertainty and insecurity. A Iso, a lot of
is wasted trying to understand the name of the g.lme.
The Corporate Culture
The corporate culture IS the of the dominating
values. :utuudes and behavioral norms which are found in an
OI"Jani7_:uion. Many of us would explain the corporate culture
u "the way wc havc always done things around here".
specific col/ection of va/lles and 1Iorms that eire shared by
Ie a1ld groups m ,m orgllnization '11Id that control the u','y
inUrlle! /{lith e"ch other and with stakeholders outside
organization, Orglwhational values ,Ire beliefs l/lfd ideas
I ",hut kinds of goals members of all organization shollld
e and ideas "bollt the appropriate kinds or stlUldards of
v;or organiwtional members should lise to "chielle these
$, From orgtmiz.lltionall1allles deve/of' organizational 110""5,
Imes or expectdtions thllt prescnbe appropriate kinds of
",or by employees i"')drtielliar sill/,ltions and control the
""''',or of orgmllzatlonal members towards one ,mother."
e .... lI1 w .. "IL'. HD G.... " . JOHU. "00') STU1IGI( .... HlN
F\'cn projects are affected by t he company culture which
nat ing III rhe It 1<; import.lllt as the project
ager to know the lIll\\ rirren rules which affeC{ wh:n is ex.",,,.,,
and what Influences thc decision-making process. What
individual expericnces as rcw3rdlllg will be accomplished.
work (a!oks that arc nOliced by superiors arc considered
ingful and will therefore be carried our, while just as ;01Do",.
tasks are down-pr ioritized if they are nOI evaluated. I
manager is the boss in the project group .tnd is therefore a
model. Whatever thc project manager does, and make the
members aW.He of, will therefore shape the p,.ojccr', cultu", an
with this, (he colbboration and the result.
Even in larger companies the senior 1ll3nagemell('s II, "d",h,
style influcnces the entire organi7ation, even if it is ;;,,d;"",,,,,
less obvious than in sm311er companies. The leadership
often copied by mid-m3nagemcm, rhus brought downwards!
the organization. The corporate cu lt ure is .tffected by the shapt
of the decision-making processes and control systems.
VALUES AND ATTITUDES
The work :u mo!ophere is crucial for rhe end-result. The resu
wi ll only improve when everyone has fun carrying om the work.
It is impoT(allt 10 respect the value of each and everyone III t
group. The project manager should try to be open to
tics (Q incrcase the possibility of learning '!'omething new and
seei ng new opportunities.
Values are fo rmed in a learning process. If a certain v.llu(
estahlished in pract ice, recognition has been confi rmed :I
thereafter this value will be 3 paT( of t he fu ndament31 :ls!ou mr
tions, Faith in the project manager 311d t he ot her mernbe
in the project group is a prerequisite for good and rewa rdllll
cooper,n ion. The members cannot experience great differcnct4
between words and actions or that communicated valuc\:I
actual procedures arc nor aligned.
Project 1l13113gers must from Ihe "cr)' beginning be cl e.IT
in which dl recrion thc project should move. Everybody ill [
proJC(1 group can decidc if I his is somcrhing t hey wam to partic-
Ipoltl!' in and contribute to, or if they want out. Unambiguous
\Jluc\ arc Ihe project managers' main instrument ro transform
strategies illlo actions.
Questi ons Ihal a project manager should be able to answer:
o \lhat is the current suuation in my organization?
o Arc there 3ny obvious values in my organization that affect
m}' project?
o \\' hl Ch arc rhe core values?
o Arc the values conseqUCIlf or contradictory depending on
who I ask?
Expose the Values
-' tiny people are of the assumption that it is difficu lt to chart
\Jluc\ In an organization. But is does nor have ro be thi .. way. By
diffe rent processing tools it is possible in JUSt one working
Jay, to alu lyze 3nd reAeer rhe needs expressed by t he employ-
1:\:\. It is Important to bring fort h shortcomings in t he organi-
1."I I!on to create a common pl:ttform for furthe r development
',f l'O .
Operation. The managcmcm needs to be informed about
IS perceived IInponanr by the slaff to be able to decide
hat needs to be done.
- Our values art tht jOiJflda.
tiafl on which our attitudes afld
behaviors art based.
Some to
o Stress
o Communication
o Thc mdividual o Cooperation
o Confl icts o Ethics and morale
The emplo)'eell values' need to be compared to and connected
the organil.at ion's offi cial values, if there arc any pronounced.
Do the employees understand thc management? Do the
pronounced by the management reflect those of the employees ;
The analysis should lead to a pian of act ion where
arc planned down to the individual's lcvel. All employee,,; In ar
organi7,:lIi oll arc responsible for their own !>iruat ion. It IS nor
very beneficial 10 complain of Ignorant hosses and discngaged
co-work en,.
TEAM RULES
Actitudes often express or suppress the individual's fundamen
tal srandp01l1t. A tough ani tude often suppresses insecuritie;
or work as a shield against being distressed or disapPolllted.
It is possible to influencc which ani[l]dcs should preval l m a
project. Thc questionnaire on the following page is very hel pful
in visualizing attitudes.
Start the exercise by letting the team members individually eval
uate the rules. Compare answers and agree upon a joint amwet"
for every rule. h is during this discussion the team memhers'
different viewpoims and interpretations become evident, which
is beneficial imighr for everyone 111 the group. When all ques
tions have been worked through and the group has reached '
collective understa nding which it suppOrtS, it is time to chooS(
t he rul es of conduct which arc to be the guiding stars of coor
eration and collaboration in t he project.
Itader or
and d,\.(onl,nue
:
:.::.:::::tf,feCtiVi! and benefielallf
spt.:lal tuk to st ld, to_
Ii as Imporunt 10
1'"_.'"''''.''' I' opinion is not voiced In
_tImt pr,or 10 dtcision btms l,lktn
an opportunity to speak
, they feel they
"ltll bttltrto igr on a tOmp. omlse than
IIIIcIlSI Inuetht groupdlsag'eel on.
I-..... .. "d'" ... ," t." avoided by
..... M.lngnch statements
the group has mort
fI_Jlfctice,lnd applytht mtthods .. tid
IIIinIbtrs, these should be pillStd .. round for
,;;';;;;;;;;;;;,.tt to bring up qutsl ions
-Ihttum wook, tytn If this m'ght be
dlsturbing,lnd cause unple..unt
Completely
.....
..
' ......
Completely
KICK-OFF
There mIght be reasons for having several meetings dUring the
initiation of thc projeer work. The best time for these van
dcpendlllg on how much of the project has been prepared befon
it is preseored to the project manager, and when the p rOle(!
resources arc to be allocated.
There arc a COli pIe of initiating meet ings whefe it is approprial(
[0 get as m:my of the rcam members tOgether.
T hese meetings arc:
o Kick-off
o Piannlllg meeting
The purpose of a kick-off i!> to establ ish the project's Db" "",
and goal with those who are parr of t he project, bur even
importanr prime stakeholders.
It is an excellent opportunity to delegate work tasks and
rate collective enthusiasm wit hin the group during a k; (:k-ott.
is also an opportunity to establish a mutual perspective on
the project should be execllted.
kick-of( can he carr ied out as a meeting o r a conference.
---krJhly off location. II cannot b.t!
::;-ln
1
pon.lnr It IS nor (0 be .(00. hy saVIng
.1nd time. by h:t\"Lng kICk-off o.n company prcnmcs.
r}one IS disciplined and turn of their cell phones and do
I om (0 rake care of "urgent matters" in the middle of
:mccting, then perhaps If might be possible ro ma ke it work.
[ell s us this is nOt possible. The dail y work in the
office .llnlOst always takes precedence over projecr meetings.
the continuolls interruptions Infringe on the preparations by
lack of mental attelHlvencss III the participanrs. It costS a lot of
umc to ,>tJ.rt over again and .lgain; time which could havc been
unhu . .J in a much better way.
So. tJke your group and t ravel to a place whe re you can ' ...ork
Nothing is so importam th:lt he or she cannot be
our (If the office for one cby. It is important to take rhe time to
Ji!i(u\\ the :lssignment in derail and to cxplain whar is expected
of all p;micipant s. Whcn yOlI return to the office cvcryhody
\hould havc the same goal percelliioll. It is also desirable th"t
[he p1.mning phase has been initiated. Everrone particip"ting
In the prOject should preferably take part in the kick-off. J\I.lke
even invite the client and the project owner to :lttend rhe
6(\1 pMI of the meeting. To have the project's objective and goal
J,,\nihcd by the project owner or client is a ,"ery effective link
In the .ICCeptaIlCC proccss. It increases motivation and generates
rnlhu'llsm.
Kickoff agenda suggestion:
I. Introduction to the assignment - introduce the chelHl
project owner if he or she is present.
2. Esr.lblish the goal- can be done by WJ.y of one excn:ise'
,
"what does the goal mean to me?"
], Clarify goal and objeC(i ....e together.
4. Concrete team building exercise which brings the
project group together.
5. Presentation of all participants- n.lme, background,
experience, expectations on the projeC(.
6. Structunng of the project - identify the scope (if a WitS
is :llready found, it needs to be accepted, now
is a good time to let the members prepare the
through team work).
7. Presenr the result of the team work,
8. Del egate assignments.
9. Decide on when to report and next project meeting.
10. Hnish off the day on a social note.
The abm'e mentioned suggestions can be squared off in one d.,
but It is recommendable to spend twO days together, where
e\"cnmg arrangement is included. The interactions hetv.'ccn Ihi
participants will be so much more rewarding If it IS possihlt
to get to know each other informall}: Make sure 10 pl an nlJP'I
breaks and leave time for some R&R during the meals.
There is one disadvant:lge with the term kick-off in
wit h prepararor y mecling. It often makes you rhinl
of s.des conferences and other launches where focI/!
is on that year's sales target and how to beat the competit io(\o
instead of establ ishi ng the g0:11 and cooperat ion within (hi
group.
;",,,,",II''';';'''C approach docs not fit in dUTln!-\ the preparatory
nt!i itcan tear the group apart III f.t,t. It is posslhle though,
pracucal exerciscs where ream work If> rewarded.
kick-ofi to initiatC:1 proleu is the fir .. t '>(ep in the process of
a funcriolllng tcam.
EXPECTATIONS AND DEMANDS
1l be demanding is often seen as sometillng negative and
.,aIling, and is therefore not regarded as a positive trait. But
be1n[l clear and palpable with the expectations the prOject
IIIDIllt'T has on the team and individual employees, lucidity is
aUaround .1Ild everyone in the project bencfit from thi s. To place
demand .. is really all ahom being clear on one's expectat ions.
\Ve.1I place expecca(ions on well as on the !>llr-
rounding'>. We often leave these expectations unaniculated,
and we nught even be terribly disappoil1led when these unspok-
cnexpectations are not met. The fact that )' OU avoid expressing
does not mean you do not have any expectations. The
sad ,hing IS, they will for always be concealed frol11 others.
If there are any doubts concerning rhe goal, it is usually a sign
of DO confidence from rhe team members. It cou ld be a lack
ofaJllfidence for the project manager, the management or the
organi1ation on a whole. Having no faith in the ill:lnagemem
IIriD Dlo')t Ilkelr put an end [0 an)' sponr:lneous knowledge sh:lr-
...
TflDlparency is all the more important when the organi1.a-
lIDo IS in disarray. The employees will look for signals to have
Qpreaed scenarios confirmed or dismissed. The less informa-
the' the more room for own interpretations. To over-interpret
kat lftlalJcSt signs is a common mistake. The project manager
" .. explain why some goals need to he achieved and what
-.pptns If they are 110t, and how rhis affects (he client or the
IlfStnizatioll and thereby also {he project group.
Kickoff agenda suggestion:
1. lntroulKtion to the assignment - introduce the dient.
prOlect owner if he or she is present.
2. Establi!>h the goal- can be done by wa}' of one eXcrr.:i!tc'
"what does the goal mean lO me?"
3. Clarify goal and objective together.
4. Concrete team building exercise which the
prolect group together.
5. Presentation of all participants - name, background.
experience, expectation!> on the projccl.
6. Srrucruring of the project - identify the scope (if ;'I \l.
is already fOllnd, it needs to be accepted, othcrwi ...c no .....
is a good time to let the members preparc the struct ure
through tealll work).
7. Present the result of the ream work.
8. Dclcf;.nC assignments.
9. Decide on when to report and next project meeting.
10. Finish off the dar on a social nore.
The abovc menrioned suggestions C.lIl he <;q uarcd off in one d.11
but It is recommendable to spend two days tog.ether, where 1
evcnmg arrangement is included. The mteractlons hCI\\ een til:
participants will be so much more rewarding If it is
to get to know each other informally. Make Sllre to plan mant
breaks and leave time for some R&R during the meals.
There is one dis:ldvantage with the term kickoff in COll llCC
noi
with this prepararory project meeti ng. It often makes yOIl
of sales conferences and other c3mpaign bUllchc!> where fo'Ul
is on th3t ycar'!> sales target and how to bcat the comperi tiofl.
instead of es tablishing the goal and cooperarion wirhlll [he
grOllp.
,;ve approach does not fit III during the prep.lrMnr)'
...,eong; jr can tear the group apart in fact. [f IS pos!>lble though.
y(: pr,lcrical exerci!>clo where tcam work I!J rew,m.!t.:cJ.
AkiCk-off ro lIl itiate:J. prOJect is the firs t step in the process of
a fUllctioning tcam .
EXPECTATIONS AND DEMANDS
11 be demanding is ohen loccn as somet hlllg negative and
and is therefore nor regarded as a positive trait. Bur
dear and palpable with the expecf:ltions the project
has on the tealll and individual cmployees, lucidity is
allaround .1 nd everyonc i n the project benefit from this. To pl3ce
demands is really all about bcing clear on one's expccr:nions.
We all pl3ce cxpectat ions on ourselvcs 3S well on the sur
roundings. We often leave thcse expectations lIll3rticlilarcd,
and we might even he terrihly disappointed when these uillopok.
eocxpc:ctarions are nor Iller. The faer that you avoid expressing
docs nor mean you do not have any expectations. The
sad thing IS, they wi ll for always be concea led from others.
Ifrhne are any doubts concerning the goal, ir is lIsll:llly a sign
01 no conf1dence from the tealll memhers. It could be a lack
01 confidence for the projeer manager, the managemenr or the
orpnization on a whole. Having no bah in the mall:lgcmcnr
will mosrlikely pllt an cnd to any spomanCOliS knowledge shar.
....
Transparency is all the more import.1nr when thc org3 ni z.a.
_IS in di sarray. The cmployees will look for signals to havc
Qpeaed scenarios confi rmed or dismiloscd. The less informa.
:.the lTlore room for own interpretations. To ovcr.inrerpret
Ita small est signs is tl common mistake. The proj ect manager
h l toelCpial ll why goals need to bc achieved and what
ippcns If they arc not, and how rhis affects [he client or the
orcaniz3lion and thereby also the project group.
THE TRIP TO L0KKEN
Margfethe and Henrlk and their three kids, Fredrik,JO<Ichlm and Mary. are all
vacationing In their summer In Jytland. For the fourth day In iI row it IS
rai ning. All the games have be,en played over ;lInd over, Everybody Is bortd,
even aunt Benedlkt e who is visiting for a week.
TtM! teenilger thrytake a drive to Lekken to hOlvt lunch and
go shopping. Nobody argues, so off they go. Oaddy drives the old Volvo.
It Is pouring and the ta,'s vent ililtion system cilnnot keep Ihesteam offof the
windows. The Journey takes almost one hour, whkh Is more than enough ti me
for the younger ones to start a fight.
On arrival In Lokken all enter the local department store, the o"lyo"
in town. They look around, buy iI few -niceto-have" things and dedde to
have lunch. The food is almost as boring and gloomy as the and
Fredrlk and Mary cannot stop arguing. It Is a quick lunch. What to do nowl
There Is nothing else todo than go home.
On the way back to the house the car breaks down. Margrdhe yells iit Htnrik
who has not had the carservictd before the summer vacation. Henrik feels like
he has sacrificed himselfforthe others.Jo<lchlm exclaims he would have rather
stayed at home fishing. Aunt Benedlkte 15 upset bKause the day Is ruined and
she would rather have spent it home knitting. Mary informs it h
certainly not her fault that they are all stuck in the woods In a broken-downw.
She dislikes It when theathers argue.
Henrlk and Fredrik wait for the tow truck and the rtst of tht family takes
the bus home.
Nobody if plNsMondtvtrybody tHis disillusiontd._ Why!
CAUSE: The message was delivered in a way which allowed the group to
be Everyonetried to uptowhat they thought wefethe ot hers'
eltpectations, Without actually finding out what the others reallywankd_
The decislco to go to ll&kken was taken on false consensus. Add to
that a groupof people with different interest brought
under difficult circumstances.
foplan:1 project entai ls working out time and resource plans,
u lculate costs, organize work and analyze ri sks. The project
manager's job is to supervise that this is done.
Planning takes time, but this is well spent t ime and comes back
to)'OU during the execution phase. The company management 's
or most immediate boss' responsibility is to allocat e this time.
The lime schedule is a central part of the planning process and
wic:h a project tool in place this can easi ly be kept up to date.
ORGANIZE THE PLANNING
P ROII.CT PLAI'\ N I NG is most ly donedu ring I he planni ng phase.
But planning is required even duri ng the project's execu-
1100 and closing phase bccause of changes and new prcrequi-
Ita which cou ld nor have becn foreseen at project stan. I}rojec!
IS de facto choosing a st rategy, in other words which
path to take towards the goal.
Examples of tasks during the planning:
Prepart: detailed tillle and resource pl"ns.
'Set up th ..
o e prOject organl 7.atlon.
o Plan Ihe project's funds.
t he project's acti vit ies on qual ity requ irements.
IC.l.hlish ... f
0-' commUllIcatlon In raSt rllcrure.
"nalv:.! . k d I
0Sa . C tis s an comp ete risk response pla nning.
o PI lip agreements with the projecr's ContmcfOrs.
an the project's final eval uat ions.
5
You found an I.:lCamplc of a prOlect preparation guideline
chapter three. lhi3 guideline Lll' cvcn be applied during
plan111ng pha .. e.
Establish an Overview
The point of the planning is to establi sh.111 overview of what
10 be done and 111 which order. The plan should eventual ly
to a schedule which is the baseline for the 1
execut ion. Withom a pbn it is difficult to assess where yOu
i.e. If the project will reach its goal on time. The pbn i.,
communication tool in t he process to introduce the j . 1
the project in COntext, 3nd :l propos:'i\ for allocating
J\ t ake it a habit to plan the implemcnration and prOject clos
ult
frolll t he very Stan. This will gIve everybody who is part of
the project, and those who will benefit from the resul t, time
to prepare. ReSources might need to be alloc:Hed 3nd
projects that 3re affected mig.ht need to be not ified.
Planning Meeting
Expencnce tells Us that the quality of t he process increases if
those who arc to do the tasks a rc invol ved in the plann111g. Thr
ri sk of mi scalculating the time and resource needs arc Imm
mized, and the produced plans arc of much bener qualit y.
planning should guarantee th:lt the project will reach ih goa!
on ti me. Ddeg.lIe as much work as possible during the
phase. Project managers arc not expected [Q be involved In ever'!
detai l. The participants arc chosen for I he competence they hold
and the project 's needs, after all.
If the project group is assembled for the first time in connec'
tion with rhe plalllling, it is especially important that the proi(l.1
manager brings everybody toget he r for an init ial
where prerequisit!,!s and foundation arc presented. T he project
manager's work is optimi7.ed if a ll documents are collected in
pre-study report which is distributed to everybody in due (inlt
before the IllcerinR.
Besides from initi:.lting the planning, the meeting shotlld <11 .. 0
used to get everyone acqua1llted with e:lch other, :llld 10 deLi
which ru les and nOrms sholi ld determine the coopcr.ltion.
,,,,,,,,,,,', planning is collected in a documt:nt which is
pro,ect piml.
Oedslon to Inltl_te
,._n'''"1 IlIkt!fl
EstImated
,rid ,eiOtlrteS
Routi..es for
,t\aI'IlIItIo
defined
,1'>11 asloessed
p,elomln.'Y cool
estlm.tIOf\Og..e
1'\e project plan IS first a nd foremost creat ed for the
owaer. but it should even he unde rstood by a new prolect
..... gcr. If the proJect, contrary to all expectations, were to
... manager. h could be you getti ng the assignment to head
aPlOicct M)meone else has pl anned.
Iftlaesame Individual who has been in charge of plann ing t he
PIO;ect i!t In during the execution phase, the project plan
can be \c:uled dunng the preparations. Bur if a new pro ject
llanagcr IS mtrodllced during the execution phase it is impor-
-tolet thiS person c\' aillatc the plan and make cha nges which
-or she deems necessary, to take responsibility for the project
CXecution. If the latter is t he case, the plan will most likely not
besenled upon before the execution phase is init iated.
_ Projtd pIon proctU_
- Prof-shaped model.
PLANNING METHODS
I!, it appropriate to plan the whole prOject in details rlg.ht
No, that is often JUSt a waste of rime. Project .. arc Sh.lpcd
the ever changing surroundmgs. To plan :tIl aCII\"II1C5 III
wl-nch are nOt to be executed within si'i months or later
not ma.kc sense' , lt might even dlllllnish Illmivalion and faith
thc enure process if the plan is already ohsoletc hr
starr of the proJCCt. Bur there 3rC ways and mean!, (Q
this problem.
Rolling Wave Planning
method IS called rollillg IV/we I)lmllling :tnd
nmg the project's preliminary pans in derail, while allowlllg thr
laner parts of the project contain a few major ,Indl
cotlplc of ovcrnrching acti vities.
Detail pl:-lIlning will take place as the project progrcs\Cs . Thl
way any events taking placc aroLlnd the project, and withln,ana
any consequences therefrom, C:ln be incorporated 111(0 the plan
The advanuge being that all unnecessary planning is aVOi ded.
Nearzone Farzone
I with the rolling wavc that it not
to .Issess the e>;aCl COStS since all lCli\ Illes ,Ind resources
rlanncd.
is dctullly acceptable since the lIllcenalillies around
... ,," ;., ;;, "a rc substantia I. To compensate for (he lack of an
;'c",,-e,;!;,n .. [Oo,n , it is pmerical (0 coarsely assess the COSt,
.&.DOSCU on previolls experiences.
f'ential Development . .
."I"t:nttally dc\'clop the different tn the projcer is
risk-free method. This mcthod is somctimes called thc
"""a/l model, and is based on passing frol11 one phase to the
only when the preceding phlse 11.Is heen completed, lIntil
whole project is completed.
'lite disadvantage is that the method ta kes a long time since
ClllYphase has to be vcrified before thc next can be initiatcd.
5pe(:ification
System design
Implementation
and module testing
Application and
system testing
- The waterfall model.
- ConclJrrent j10WJ.
Concurrent Engineering
There IS a lot of Illne to be sa ... ed hy advanclllg different Part
of the project concurrentl y. Thi s is not an unusual process'
man) product development projeCls. Mechanic devices can
constructed while electronics and software is built simulta
",.
ously. Everything IS then intcgmted into a prototype which I
tested before the project proceeds.
d('V('iopnO('"
The maj or advanrage of concurrent eltgillcering is t hat Ih'
projecr duration IS 11lnited. The more partS done sllnultant'
Dusly, the more time sa\'ed. One disadvantage is the pronounctO
ri sks taken. Acute problems might arise if the different parts!W
not fit together, or if the electronics engineers' sudden I)' re3liZ!
they need to add components which do not fit In the mechanism
This is a ri sk wh ich needs to be considered when plantll ng the
project.
The risks can be mlllimizcd from the onset of the project
frequem meetings, where progress is reviewed .l n
O
proposed changes are discussed.
Development
which are surred without knowing what the
AI .... ,. will be. The sol ution will become apparent while the
of the work materiali zes. It is advantageous 111 these type:.
proiectS to break down the assignment III sma ll er parts or
"""".
.chI he difficul t to produce a requirement specification for
,...:h a proleci. The frcedom Ihis mcthodology yields, to choose
approJch before a solution1s defined, places great dcmands
ioIlow-llp procedures and manage rnenr. The project proc-
has til he quality assured through follow-up meetings where
results arc tied to the functional specificarion and the
bIfADCSS imp.let goal. Compare this to the argulllcll( previously
the buok rcgardll1g projects wilh incomplete requircmenr
spea6cations.
""..mil' dl'l'e/opm'Ilt is a fine example where use ca'iCS arc
.tnnragcous. Latel), sevcral models on dynamic development
_evulved. Somc of Ihese are Incremental development, the
spiral model and the D),namic System Det
1
e/opmellt Method,
DSDM which are buih on the execution happening in stages,
called incremelllS. The execut ion is a cyd lc process which
UIUllly of requirclllcllIs, analysis, design, implcmenta-
bon and leMing.
Design
IIId module testing
Analysis
Integration and
system testing
_ Spirol model.
The factor in the OSOM is based on bringing the
inro the prOlect, make freqll elH verlfic;l tions and del!."";,,,
l'i J. methodology which was produced in the 90\ a CO" ",.
reaction to t he leading waterfa ll method which was
unwieldy. The projeer's running umc is dependent 011 e\cr
Iterat ion bei ng paniti oned inro three phases: hrief
don, refi nement and consol idation, which usua ll y t .....
six wccks. Incrcmenml development is also known an
method.
Time Boxing
h is called time boxing when usi ng a method which divides I
project into separate ti me periods, which each have own Jea.;
li nes. What is not delivered in one time box is moved ro the n(l
or removed all wgecher. Graduall y new goals are set III up
ing boxes based on experi ence and new reql1 irement .. wh ..
have been appended. This method's advant age is it, S[rol
focll s on management and its adaptabilit y to changes in all
around the project. Incremental deli ve ry enables t he suh- rt"
ro be utili zed earl y on in the project. T he disadv'lIltage '" that
might he diffi cult to control the outcome of t he end re,ult
what t he project's durat ion and costS will be. The merhoJok
demands a sponsor wit h great fl exi bi lity ..lnd
L SEEKING PROJECTS
Opr"r.ns
In, I .llat_N
Fin.i_,1on
_ 1 Kt"1models presuppose that prOjects can and should be gool oriented;
5
a1 looking at It from a business or project perspective. It 15 also
.... the goal can be broken down Into plans and deliveries. But what
It Is undear how, and If it is possible to achieve the wanted bUSiness
ItIdprodud There is a clear and wanted objective to aim for, but the
Costs of
"-
"- r"
.,..><:-_--
c.. ....
Amoont of mistak.es in product
and plan the work before the start button is pushed.
quali ty of the execlition and tht: result will almost ahvays
If t here is a carefully prepared plan to stick [0, work i ..
m a methodical way and evcrything is documented along
work is nn Iterative process throughout all the projec['!;
and follows the cycle below: Act - Plan - Do - Check
The (O'its of improving the standard of quality are often so
ttc:es.i\c that a single project cannot take the cOSts. This is in
orhtr Words an im'estmenr the line organization has to take.
- The act-plan-do-check cycle
- Coa/fulfillment.
Quality Planning
The project goal, avai lable ti me and resources should "'<0, ...
ered when [he quality standa rd is decided upon. The
:wd the ambition level are closely connected. The higger
dcrn:wds are 011 the end result, t he more need for ,'"0'',,,,,,
and time.
Quality
......................................
\"
Time
\" ..
.. {--- "' .... ,
, :. CSOUfCC
Higher dema nds on quali ty requirement:. arc illustrated I
rhe project management t riangle by stretching the top of
triangle, which imply t hat the base has ro be broadened '
avoid an unstable project. The requirement specJf;!;atlOn
the quality st:1ndards. The rolerance withIn the "'''p,oI
goal criteria defi nes what is considered an acceptable
Upper control limit . . . . .... . ..... . . . . .... . ....
Goal value
l ower control limit ...... . . . ... . . . ... . .... . . . ....... . ....... .... ............. ..., I
One phase in t he quali ty plan ni ng is ro cstabli sh the qua!
standard t he projecr shoul d comply with. in many thl!
regul ated by t he cl iem or what is defi ned in the parricul.lr
business. The project 'squali ry aCl ivities also need to hes
pe
":
T his could c.g. be how to doc ument rhe project, what
reported, when follow-ups should take place, how changes
Jtld if external <jualiry assurance managers shoul d
into t he process. If the project uses a project model
"",i'''''' arc most likely already regubted. There will be
.......... IS. templates, meeti ng agendas and checklists 011 what
10 b.lH!' control of the project's qualit y.
guse and Effect Diagram
planmng t he qualit y activities It is important to ana lyze
factors effect rhe quali ty t he most and which connections
arc between these. Whet her the prOject reaches t he quality
......... or not depends on a number of concurring facrors.
atethod of illust rat ing t hese connect ions is t hrough a so
calise and effect diagr", ,, .
Solution Method Materials
Mlm',,,'
I ;'J)ees Environment
CAUSES
EFFECTS
OIANGE MANAGEMENT
Imprrative to decide upon routUlCS .1Ild to document in t he
plan how changes are to be handled in the project. This
forhowthechanges arc to be incorpora ted infO the pla n and
has the mandate to approvccha ngcs. Genera lly spea ki ngonc
say that all changes which affect t he project 's par:l meters,
time and resources, should always be approved by
and the steering committee. insignificant ch:wges
and could on the ot her hand be dealt wi th by the project
ger, provided he or she has a mandal e for t his.
I'tcommended thai dowment version cOlllrol is implement-
IIJd u<;ed on all project doel! mellfs. This wil l simpl i fy matters
.... .,h
en someone wants to see when a change was :l pproved
ItnJ'llemcnted.
- ThecouU!ond
effect diagram.
Moderna Muse
often ori ginates from a deviation from what Ius bet"n
i<Jan,J 1,1.,,,,,,,,dl. F II projects nrc to change .. (.,used
.1Ctions and events or internally in the proJect. This
h,lrtg
C
management IS a sk ill the project manager
It is her responsibility to sec to it that the prOject
III consideration to the changes raklllg place.
:"r<"""" to decide before the prOject 15 lIli03rcd what
101' ct,,,'ge management mandate the project m:lnagcr has
,..,"'"" [0 changes. There should he no douht about who
what. It should also be determined what should be
for re\'iew to the sponsor or steerlll g committee.
manager should have a mandate to decide upon and
io.,h'''l;es which do not affect ehe goal, the delivery time
''',Jl'''' But If a change affects any of rhe project's param-
Imperative that the sponsor recommend the corrective
... ,mi" actions.
of the project ma l1a ger 's duties to continuoll sly COlTll1lll-
and mform the sponsor and steeri ng committee on the
and possible future deCisions that need to be sett led
deletions and modi fica tions).
wrong to make changes to the plan or goal as long
heen revised and approved by the sponsor or steer-
"',mn, "'c. To casual ly accept new significal1( requirements
mformi ng of the consequences is on the other hand
,""ul,le, even if it is the sponsor who want.!. to make the
ific,..,ons to e.g. the goal or delivery time.
1"""""'"'" for the project manager to be resolute and have
courage to make demands, otherwise it is easy to
In a Situation where the sponsor is not prepared ro pay
work done.
manager mLl St continuously focll s on the project
""nn"" that it docs not expand roo much. It might be more
.... !:cO'us to tra nsfer new requirements to a new projecr.
modIfications risk that the direction of the project is
all together.
Change fequen
Written ororal change
request Is submitted
request is
rq:lSteled
The group tv.IJuates
the request
Change Management Process
A change in a project always comes from a
from someone. It could he <l wish or an
requirement. How to h.lIldle a change "'1",.,,_
a proJect is best described in a rourine and
sian-making process. The process is simple If
requested change is within the project ""In,,,,
mandate, whi le a requested change that
larger consequences to the project, mtl .. t he
to thc sponsor or the steering comm](tec.
is
WIthin the projfit
mandalt.
3PPf0Ye'5
NO
The project manaser presents tlw
changf request and (OfIsequentlal
evalultll)n.
Steeling commlttH
ev.aluues (h,nge request.
YES
evaluat ed bychJnge _. - - -
control board
5tel!.lnl commllttt has
inwlflc:ient OOITIpeteoc:e to
ewluate the chanse request.
The proJect plan Is
updated With a new
TIw c/lange is
Implemented.
Change Control Board
The (hange is
. ejected
A change control board is a detached body consisting of stJi'
holders responsible for the assessment and review (wd
quem approval or rejection of changes ro a project. It I
as Sli ppOrt for project managers and steering commirrce
s
t heir competence is insufficient, or when cha nges nt1l! ht:J.f
concurrent projects. Also known as change management IX
or change review board.
ocdrr for the project group 10 know what to do, the proj ect
..... r to be in comrol, and the sponsor to feci comfortable
willi dtt situation, it is imperative to have proficient communi -
CIbOIl within a project. Coal and plans arc to be communicated,
rauIu reported, changes approved and document s di stributed.
eo.munication takes place bot h interna ll y in the project
orpnizalion and externally with other stakeholders.
COMMUNICATION STRATEGY
A COM\lUJI; ICATI ON st rategy's purpose is to achieve specific
commUni cation for all stakeholders.
municarion goals are expressed according 10 what yOll want
different stakeholde rs to know, feci and do. The project
nager'" abilit y to communicate is cr ucial to the project's
1UCctu. OUting the execution phase rhe most important task for
prOJect manager is to communicate wit h the stakeholders.
ful COmmunicat ion is not equiva lent to stl ccessf ul pcrsua-
It II11POrtant to understand the basics of commu nication
able to p .
ass 0 11 a message properl y.
7
Who' What?
Who?
[
Sender
r
Message
Encoder
)-h ___
Decoder Receiver
INTERFERENCE
,
,--------------------
Feedback
.. - - -
- Thc communication model
above Is bosedon Louwe!lond
Shonnon and WL'OVer's models.
LoJJwel/ coined the
Who soys whot in which chan-
ne/ to whom With whote/fC
To is to cOlll1l1unicHC, :lnd by
manage. Communication is :l (WO-W:lY " ,-ee'",h;ic ;nfo,-m,';;
is one-way. Communication happens when sender and
sends information between e3ch other.
All communication has a purpose. It could be
JUSt informing abour the situation in a projecr. [0
response from the receiver. In the communication modd
ca lled achieving an effect.
A message has to be expressed and articularcd so rharrhc
cr can interpret it the wa)' if W3!t !neaTH to be.
coding and decoding. If this process doe!. not sllccced
pret,uions might arise. It is vital to Ihe process that ,,,,d.rI
receiver usc the same key, i.e. communicate 111 such a
comprehended by bmh panics.
Fcedback is the sender's receipt that the
successful. I merference ca n <;omcri obstruct com
from achieving wanted purpo!>e.
It is imperative to choose the right rime to communicate.
receiver is busy or focused 011 !>ot11cthing else it is
connect with the receiver. Often, a "critic;)I" event to
place for the me ... sage to be acknowledged.
Influencing Stakeholders . .
-kho
lm
i'l bUilt on water and IS often referred [0 as the Venice
" '" . I b
. he' z..;ort h. It has COI1lI11UOUS y cen a ch.lllcnge to meet the
/ exigencies 111 rhe expandlllg city while simu l
r "l\- pn:ser\'lng the City'S ch:Hactcr and old huildings. The
nc:O
IIf.!1 PJm of )[Ockholm dates back to the I J'h century.
),0 101pOrrJnr junction between rhe city's norrh and south is
. " t.:arl.Johan Lock, a 1 ...0 known as "Slussen", where road and
.. Irlff1c IIHersec. the Middle Ages there has been a
xk in place which regulates rhe water level between Lake
M.t1.Hen. onc of Sweden's largest lakes, and tllc Baltic Sea. A!.
he Iraine h.l .. 111creascd ovcr the centuries the old constructions
.tH: heen replaced with new and bigger ones. The present day
... 1.: budt in 1935
1 he.' Karl-Joh.lll Lock has served its ri me and needs replacing
\ .1 new lnd modern one which can tackle rhe demands of
centur y. Public transporrati on ha ... incrca!.cd to levels
, r "tyond cx!"ect::ltIons, whi le persona l has
c ... by 50% due to the highway of the city called
roin)!ck-den. whICh \'.';lS opened by tbe end of the 60s. Lack of
environment and accessibility for pedestrians
rc reasons why the old construction needs changing to a
I'IC\\ .mJ more one.
Tht ( ity Pl.Jn01nf!, Administration of Stockholm has rea lized
he lrnpOrtalJr.:c of Including all stakeholders in rhe project. This
"'h) a ' .
l:ommUlllcation strategy was developed carlyon in the
whll.:h focused on the three most important stakehold-
.the generJl ruhltc, politicians and media.
_
tural competition in 2004 WQ
won by
but projt has been
until ajinal wlution has bur
upon. All stalttholdel
hove opinions and,
agendas to sotisfy.
164
_ politiclons had
dtcldtd tafel/tnt tlms in
Kungstrodgdrden to moke
room/ora subway station.
When tnt trees where to
be during the night
of tht 12'" of May 1971 the
Stockholm Ci ty Drve/opmt nt
AdmimJtrotlon's worlrtrs Wtrt'
met by (1 coupll! of thOU5Qnd
dtmonstroton who had
up and occupied tht
frets. Thefirst battle was won
and the trtt s were guarded
doyand night by young and
old ond people from 01/ clouts
of soc/dy. lt wos ant long
populor festivity. After fiW!
days the Cry Commluioner
HJolmor Mthr Informed
thot tht ftlling of tht elms
hod portponed and
the decision was to be
revltwed. Tnt frtts stoyed
ond the Jubwoyentronct was
relocated. The elms became
world1omous since 10odd TV
ntwS teams from all ovtr tht
world cOYtred tht n-enb.
7 : COMMUNICATI ON
There wa.!> a lot of lea rn from previolls projectl>. In 197 1 ".
Bat rle of the Elms" took place in Kungstddga rdcn (The Roo.
Garden) which led to riots and police intervention. The r
lost the batt le which meant :l planned subway station's
was relocated. "Only" 13 elms were meant to be felled, wh
seems like pcanllts compa red (0 the 12.6 lindens which "tor
felled during 2004 and 2005, without any prOtem from t
general public, The big difference being t hat in the laner ex .,.,
pie the project had explicitly informed and communicatedthi:
the trees were attacked by rOt and necessitated fel ling.
What was to be commu nicated and when was the best
This was Olle of the first quest ions to he dC:llt wit h . I
Lock project. It was decided to rake rhe offcnsi\'c pat h
the- project to constantly be one step ahead :lIld to
puhl ic image of the project. It was [thout being in t:o
nrrt
the perspective, It W:1S conselluently important .
serious and cred ible lllformarion to t he media. T he {<lcll'-
" _ _ .. __ 1 __ _
7 : COMM UNICATI ON
r Ihl ' comrnullIcatio n strategy has worked and hcen
fu!' An architectural competition been c.Hri cd out
",cr,ll propos:lIs have been sel ected, awaiting fi nal deci -
If the project schedule Sf:l yS on track t he construction Will
(nee in 2. 009 :lnd in;ltIgurarion will be in 20 [6.
JIIeIOric
II !> choose aile thing before the ot her? Rhc(Or ic is
arncul.Hing a message with the distinct objective for it to
_rstood by the receiver. Already during the ancient Greek
-the trini ty" was discussed.
- who I am and whm gives me t he ri ght to speak.
-l>ubstance, b ct and logic.
faiIIos - how to commllnic:nc t he message and the feeling
J.
to convince other!> with a thorough di sposition .
arc many ad" ices on how to articulate an argument.
1!I""lll,,, of which way chosen1f is of the essence to crC:l rc an
111 rhe message conveyed.
165
- WinstOflChurchlll - ont
of tht greottst rhetorldons of
_ During your preparations,
start with suggestions and
by
background and finally
and conclusian.
A convincing disposition:
Preface Generate .1ttcnt ion through somcthlng of curn:nt
11lterest, preferably sometll1ng unu!>ual, important and
personal. Now and about yourself.
Background - AWl1n confidence to enable the target aUdio
ence to Identify itself with what you plan to talk dOou!.
Adapt your description of problems, ducat!> or needs to
arguments you consider using.
Thesis - The solution to what is found 11l the
background dcsc ription.
Argumel1l - Three main obJectives which provc the theSIS.
Use argunlcnts that arc adapted to t he target group and
expose advantages expressed in v::lltle, character and 'or
experience. Use a Strong argument, and bring up a counter
argument if possible.
Conclusion - summarize thesis and argument.
COMMUNICATION PLAN
It is important to establ ish comllluniclIion infrastructure. TI
commuflication plll1/ is the tool which wil l ensure that the n
ta rget audience gets the right information on time and mt
appropriate way.
By planning the flow ofinformafion the risks of makingmisr;l
are min imi1ed, thereby avoiding irntation from st akeholJt.
who consider themselves overlooked.
The communication plan also ensures the flow of infor nl:l
the project manager needs to perform successfully. The pIJ
shOllld contalll nOt only information to be distributed. hut;'
the informat ion which to be collected.
REPORTS
tal pMt of al ] communications in a project is ahout per-
nee and progress reponing. To h:lVc control of the siru-
the project needs to receive information from
"'ba
m
; what havc t hey and how much time
Vc used Th . f . . d
. IS m ormanon IS nee cd to enable the project
r to make the right decisions, but also when compiling
'for the . d .
SpOfl:;or all stcermg committee, who arc also
ht on factua l and correct information in their decision-
processes.
_ Examples a/what
communication plan ought
to contain.
Producing perform:l nce reports m:lY seem like .In
btlt It IS actl1:llly difficult to master. ThIs is firsl and
because the people working in the project, includlllg the
man:1ger is occupied by solving problems and 01'1
1
dule. The communications with the suffer
focus is on the tasks to be done.
If fail11lg to repon there is a great risk Ih.1t the 'PCh""""u
the steering committee will get 3n Incorrect percepl lon
project and its progress. They nllght interpret silence
thing is coming along fine, when the project is 3ctu.ll1)
schedule and everyonc is working overtime to m:lke t heir
lines. Sooner or later the truth will emerge.
To avoid experiencing reponing as a burden it IS po>sol.l ..
minimii'c t his by only collecting information whIch is
needed.
Exa mples of performance reports during the execution
o Pe rformance reponing from project team me mbers to:
project manager.
- Activity or resource level
- Result :lnd deviat ions
- Time reporting
o Performance reporting from project manager toSP'o",",," II
steering committee.
- Overall project activity
- Result and deviations
- Time and COSt reporting
During the execution phasc every performance report
be registered, as well as memos from project and <0,'"''''
committee meetings. Approved changes should be noted In
project plan and other appropri:lte project doculll ents, afIC
ncw document version number acquired. Soon enough ,\
deal of doculllentat ion has been gathered and t his needs rC
d ",.
handled properl y. Support for Illan:lging doc ulllents .\ 11
ings are t herefore an essential component of project tool,
web-based project support services.
I
r
ti me spent on a project goes towMds different
0
of different meetings:
1Ioi"''''' . meeting _ to distribute and compile informa-
.... ""anon
meeting - to sol\'e a problem or work on a task.
IOn meeti ng - to l1l:lke and document decisions taken.
"",,,,13Iio
n
meeti ng - to reaCh:lll ,lgrccme1ll.
allan meet ing - qua lity a 'iSU rance.
IIIIIJIcI Meeting
meetings shoul d be held regu larly, at least wcekly and
be J p.l rt of t he project plan's scheduled activities.
Apprme ml1lutes from previous meeting
Proit
mg acti vities
1I1Ianeous
Inn and update activity list
and update risk response list
Meeting adjourned
Sleertng Committee Meeting
committee meetings should be held regularly; at le:lst
" ""'vcr a toll gate or unforeseen events occur, which requires
"" ..... s to be made.
rtcommendable to plan the steering committee mceti ngs
the planning phase, and docllmCnt them in the schedule,
Sltering committee members ofren have \'ery busy sched-
- The projt office for tlu!
project.
EX'lTnpies of an age nda for a steering committee meeting:
1. Call to order
2. Attendees
3. Apprme agenda
4. Approve mmutes from previous meeting
5. ProJcct status
6. Dccisions to be reached
7. Miscellaneous
S. Time and venue for next mceting
9. Meeting adjourned
An agenda should be distributed at least a week in advance herO!.
a meeting together with a performance report and
II1g documentation on the decisions to bc taken. The prOtU(
should bc distributcd as soon as possiblc after a IllCCtlllg.
PROJECT OFFICE
Gathering the project group in one location will qlll(;kly bn
the project up to speed, keep the group togeTher and dc\eI
effective tcalll work. Ideally the project group should he given
own project office where the entire group can work {OF-ether.
I u!>t: a wall to place all enLlrgcd prOlect schedule Oil,
,he result and changes are updated. Do
thing with the and risk anal}'sis .lIld the
SU.l l1r ha\'e this continuous updating on d daily baSIS
.l wa rcness in the team membcrl> on what needs to be
and what should be.:: prioriti7ed. II generates an cffeclive
of the project wilhln the team and with the stake
\'isiting the prOject office.
project "Digital Archive" which was carried out from
to 2. 005 by the Swedish Public Service Broadcaster, WT,
pi example of how to usc a project office. From the very
of the planning phase rhe team gathered in an office
iIIIIftd next to the main entrance of the building.
office, which previously accommodated a travel agency,
ttlass wa ll facing rhe entrance where employees and visi-
passed by continuously. This enabled everybody to see the
IC.lln when they were working and how they gradually
out t heir project.
NOJECT PORTAL
technology of the 2 I " century offers many
i . for sening up an administrative platform for
in the project. The mOSt simple is to create a
..... " ,,1,1. for the project on the company's intranet where
documents are stored and maintaincd.
be controlled who gets to access the information
"""o,d protecting t he site. It is appropriate to ctassify the
:"!!",."i,,, and make some docllments available to all
e.g. an overa rch ing project plan, wh ilc III i nlltes of Illcct-
repOrts, tests and budgets should be viewable by project
Ihembers only.
portal, also known as the project work area, is a
"',nicc"i,,", platform where documents, plan!> and reports
Projectplace International
is an online tool which assists project
managers and project groups in managing the most
vital in projKts. Document administfiltion,
planning and followupoftxKuted work and
ilnd scheduling and exec:ulion of ilfe some
tK.llmplesof how to utilize this online prOject tool .
A handbook. demo film and iln I!inily aessible gUide
will facilitate the set-up of iI new project on projKt-
place.com ilnd also make Ittouylo Invite appropriate
pilrticipants via email.
Elementary planning can done Instantaneously In
projectplace.com, but If iI more sophisticated illter.
native is needed It is possible to Import a time schedule
from MicrosoftOfficl! Project. The great advantage
of working In iI based project tool is the fact that
has access to documents and plans, which
makes it pOSSible to plan the project together, regardless
of where the team members are physlcaUy located
0+:+:.
-
I _11,,"
57
...
The projectplace.com has a follow-up sUPPOrt
which Immediately gives the project manager a
5ummilry of project performance t hrough ViSUalil.
time, tasks and costs. Everyweek an email iidisp,J ...
to the project group members, a soulled
progress, asking them howfa rthey havecome 'tr,th
their tasks, how much time they have WOrked In the
project and how much Is left to do. The informllt.ot.
from the members is automatiully compiled and
sent to the project manager. The project managefUft
view the project's status and subsequently select. u-.
necessary reports forthe steering committee and tht
management.
.... -
.. ,,,----
-.. -
--
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_--( ..... 1
-
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--
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.. ,
-'-
-
-
BEL IN
-
....... ......
-
reqoire more
-nat the
-
-_ . ...
a perSOflalized
,.-=t portal on the
fIIIIII""'I's ,ntranet
.-
-_."""'"
___ 0----.. .
.-
.-
"
r.slcs
- - --
,----
_tailored to your
.... Microsoft Office
....,.nt server or
IIEJOSOft Windows
JiIIfIf'Oint Services,
-
_.
--- .-
---"
_.
.-
- ...
--
- --
1I00I that allows you
ltDftand present
IIIfonNtion from different
1ICItiOM. This Is possible
QNtIng meeting
worlSjWcewiththe
tiIIctiONlity you desire.
"--
-
---
-..
IIIDrmation shoold not be redundant, but stored
enrpb<:e. Notdoing so runs Ihe risk of using
lIfDnnation Ihat is out of date or Incorrect. The focus
lICIt where the information from, as long as
ItU'J,sible and correct when you need it.
IIII'efto.nt's powerful search engine will helpyou
theinformatlon needed, whether it is stored
1tIecomputer, the company's intranet, servers,
_the Internet. Only information that you haw'
IIiIIIIIIssion to read Is shown.
is Integrated with Microsoft Word, Excel,
DIaooketc. A project portal, or a meeting workspace
'!stalled in SharePoint, can becreated from
by inviting attendees tOol start up a meet ing .
Hat.YOU<an where the meeting will be held,
__ Is attending, the subject of the meeting.
sent and are relevant In a can
In Share Point so that more project
and This in turn creates a
allows you to see the information
IlIqred place everyone can collaborate if they are
Wlltingatthe office or via Internet. If you areworking
-
_ .. _-
-
-
- -_.
... '--
with several different projects and wilnt to have
overview of your projects, SharePoint can present at!
oflhese at a shared place, by connecting your own
collaboriltion site toother sites.
SharePoint only shows information that you have
permission to see. If you wish to protect speCific
documents it Is possible to allow permisslonson
Individual dOC1Jments. Furthermore. workftows
and poliCies for documents and other information
can be defined. This isof following set
staooards such as Sarbanes-Oxley Act, (SOX) and ISO.
The allow you to set of how long a
shoold be stored and what the action Is
thereafter, te. toconY1!rt the document to a PDF file
and move II to an external archive.
A tool as Share Poll'll ascertains that a network
cOMedlon Is available; however It is possible to
work off llne by means of saving libraries and lists
via a Share Point off-line folder in Outlook. Once an
Internet connection Is available, thefolder(s) will
synchronize with SharePolnt and colleagues at the
office will at once receive access to the updated
Informiltlon.
SOUUI, ""UIA .. 'A .... O..
-
-
arc accumulated. It is useful to build a work area fur a
o r create a portal where mu ltipl e projects can he
tered. There are convenienr web servi ces aV;lIlabk
"" "'''t,
Projectplacc International, which IS accessible and Ca,
' ) t(1
Wlthour much prevIous experience.
Identify Informational Needs
The prOlect information needs to he adaillcd to Ihe
project role. The sponsor and the srecn ng commutee
use of or need for the detailed ic\eI of in formatIon that
project manager does. Project members need fiN and
in formati on on the issues and activities they co,,, ,,HI,,,,, "" .h.L
stakeholders outside of the project orga nizarion net:d only
arching information on the project progress. A prOlect
should therefore be able to optimally fiher, select and
informat ion according fa rhe targeT group's Inl",,,,,,,,,,,
nccds.
Project Log
The project manager should keep a personal project
the emire project where anything of imporTallce noted.
log is an irrepbceahle sou rce of information if cliffcrenct,
opi nions arise as (0 what has been said or not . MemOries f
over time, bur not the written words.
1kP",j,," manager's responsibility to manage and guide the
iotl"'up, d,,,i" gthe execution phase. The project manager's
abi lities arc tested during thi s phase, all the while rhe
.1..,_IiIIY of the planning is revealed.
assumptions and assessments made eurlier are accurate the
IrouP will live up to the expectations and the Outcome
lie as planned.
IDING THE PROJECT GROUP
A
ilRT from being a leader and boss of a project group the
proJect manager must also follow prearranged plans, tackle
and communicate imerna lly as well as externall y with
stakeholders.
munication in t his case invoh'c, among Other things, to
up and document results, report on deviations, organize
rry Out project and steering committee meetings, revise
dlStrihute plans and requirement specifications, check and
e accumulated costs ::lgainsr the budget b::lscli nc. and
all Makcholders informed on the project to ::lvoid ulllleces-
COncerns.
8
Activity examples du ri ng the execution phase:
o Acquire resources.
o Project staffing.
o Follow up projecr plans and m.Ulage changes.
o M:lintain cominuolls communications.
o Complete project evaluations.
When the project manlger has received the go-ahead from
sponsor and steering committee to start the execution
should make sure to Start the work as soon as possible. A I
Iy pace in the beginning has a tendency to punish the pro)l\l
the end, since delays have to be caught lip With. The work
is nor reduced in a project just b)' purring off the work - On
contrary. Trying to squeeze in remaining tasks dUring tht fi
phase of the project entails more work and increased COSt"
top of an inevitable delay to the project.
Resources in
the project
Project's pl.nn"d end-date
some rime pa!os between the project plan has been
_ d an" the actual execution of the project. The steering
to assemble ,tnd make its decision. The project
be staffed and cOnlracted :tnd other resoureell h:1\'e
..",u;,ed .. Team members with key competencies must also
to faci litate project sr:lrt. Issues might occur during
period, which denund a review of the project
plan review is especially important in projects where
phase is to be carried out by a Ilew project m:lTll-
not been a part of the planning process.
mdn'idual has accepted the responsibi lit)' involved in
project, he or she should also have the :lllthority and
review and if necessary revise the plan. This is a condi-
should be found in every projecr conrracr drawn up
the projecr manager and the sponsor.
foil ... ;" . issues shou ld be doc umented, reviewed and
"'I<d,ged before execution init iation:
ldt'I,o>und on rhe project.
is the sponsor and consequently responsible for the
the project shou ld be carried alit and which needs it is
prerequisites for execllting the project.
Sn uat ion31 anal)'sis including all factors for and againsl
project .
stakeholders' analysis.
deliver}' - S.M.A.R.T. goals.
requi rement specification including measurable product
requirements.
o Prioritinuion of thc mOM Importa m project P""n":t",
iry, rime or COSt?
o Solution selection.
o How and when the project is to bc executed; \chcdUlt
resource plan!>.
o Clearl)' defined roles and est:lbltshed <Inel
biliries.
o Budget specific:nion on activities :-Ind calendar time.
o When to deliver final result and how it is to be 'lpprO\cd.
o Risk analysis :-Ind response planning.
o Rout ines 0 11 reponing and continuous follow-up.
o Routines on change management.
o Formal agreement to regulate [he relationship b"",,,,,,, ..
sor and prOJcct manager.
o Prepare comracts for all rhe resources.
A number of the poi nts above arc obvious issucs to cover In
projccr plan.
A project manager must question if the proposed " "" "',, . bll
to the wanted solurion and if the estimat ed scheduled I
:-Ind resources :-Ire reasonable considering the compcrenciD
project h:-ls to its disposal.
He should also ascertain whether the budger will CO\'t'r
execution of the pl:-lllned activities. It is never acccprJb1e to
on vague promises that additional resources will he 3v;1II
J
t-!-
a later stage.
REVIEW MODEl
infJ, lhble prOlectS are non-cxisting. All projects
I II is ideal to stan the project with
ix. [he sponsor ;lnd the project manager realizing
deficiencIes the schedule and thc budget have.
of a project review is to identify risk areas and
tel nlllllmizc or dimillate them before the execution
if this tS possible at all. The residual risks and dcfi-
.. 'wh"h could not be eliminated or otherwise dealt wirh,
t he projecr's planned enddate and total cOSt.
Assessment (PRJ
Issues within the tompany whkh affect the proJedl
risk that the project be a threat. e.g Dy tompeting for resources with other projects?
'Ii tl'le project and the line organlntlon unclearl
.fSOurte rrulling and alioutlOll In lerms of ;0 missing agreementl
member' lack competence wilkin Il'Ilt p.oduct or business areal
"
parltlme, I.e, more than percent In another patlllonr
on ktycompetelKlM wl'lo afe also InYOlved In otller projtsl
and different requests. and Is there a fisk thfie cannot be cOOfd,niltedl
project affect many peoplel
dudline and Is tl'le p.oJt end date near this point In tlmel
an organlution In pl.ce to administer tl'le endprodkKt before projed datu.el
projects Or external stakel'loldersl
I tl'leo'g;onlutlon whiCh makes the project questlonablel
ilt the figures in column ilnd by 13.
Ves No
Project Quality Assessment (PQ)
Pr iority ;lnd establishment
Is tht project firmly estilbllshed ,nd recognized wltllin ttle comp .. ny Ind wIth other part,esl
2 Have all Involved rnanillgf!fS .lSsessed the business Impact 80<11s .md wlillhey accept responsibIlity for
.ullzlnll thesel
iII nd delivery
,
Is the product goal and any IX'tentl.,1 s",b gOlls documented ilnd does everybody know these
and accept
Is the project's buslns Imp;J(t 1I0001 .. nd product 80i11 (ontinlJOUSIy revIewed
against tile buSiness value <lnd !!I.e requirement spttJfic.tion 1
Competency
the any experience In similar projects of this magnitude - with good results 1
6 HoIs tilt project anyuperlenc:e In projedsofthls milgnotude -With good resultsl
7 Is the project tum competent In terms of product knowledge ilnd buslnenopefil tionsl
Organization, responsibility and decisions
8 all tum members understood and ilccepted their roles, respomlbihties and authoritlesl
9 Is there,l stetl'mg commlttH appointed with documented ruponslbthty and
Project group ilnd communiCiition
10 Are the stakeholders milpped out ind Is a communication pliln producedl
11 Is the p<o}tct kkked off by (I,lrlfyfng the the prerequisites, lules etc. I
Continu01.l s - decision-making, plilnning ilnd reviewing
"
Does the project manager hilve a financi al mandate and Ciln he make decisions within the framework
of the project!
n
Summarile the figu res In the "no' column and divide by '3.
Assessment of Project Influence
PI!: value
0 20"
Good
020"
uncertilin 2040"
"',,"
40 - 60"
,.,.
Vefy poor
lnal!errlent Maturity
project management m,uurilY also has a
the project 's SllCCCS!>. The enti re LIlAucncc on
displ.,)'cJ The colors the
. mt1 ucncc (PR respecti vely I'Q) wh de the levels
proJect management matun ty.
1,SU
I,J-,O
1.2 !J 2,4 l.S l.6 1,1 1.1 1.9
progno.., is is achieved by choosi ng color in accord-
the I'K val ues respectively PQ deficiency and choos-
.""oIP,iOl c level according to t he company's project
maturit y. Read the nu mbe rs in t he table. T hey
how much to mu ltiply project ti me and budget with,
and I'Q have different colors use t he average value to
span.
PI{ ,l nd PQ project will most likely exceed t he
and the budget by 1,5 to 2.9 times if the organi zat ion
management matur ity level two, whi le the same
In an organization on level fou r will find itself bet ween
1.9timcs. in other words, the prognosiS is twice as posi-
same positive cffecr is achicved if it is possible to move
color from yellow to green by improving PR or PQ
ma nager can inAuence the color by lowering the risk
while t he company senior management
tl ity to influence the Icvels, by furt hcr improving
in projects t hrough developing the project managc-
'Ol'''"i,,, wit hin the compan)'. The latter is a rime-eon-
long proccss, T his project rcview model is bascd on
from HiTcach.
High (level 4 - 5)
- An orga.nl;!3tion
whele most oftheda.ily
opera.Uons are carried
out in project s. The
orga.niza.tlon Iscapable
of executlngla.rge
a.nd complex projects,
and will most likely
ha.vea fully developed
project model which is
a.da.pt a.ble toa. project's
specific requirements .
ConUnuouseducilUon
a.nd competency
training ta.kes pla.ce,
Medium (Level 1 - 3)
_ An orga.nlza.tion tha.t
can carry OYt rela.tively
large projects. There
is a. well documented
and standilrdlzed. but
oot pa.rtkula.rly flexible
project model In place.
There a.re a. few project
ma.nagers who have
great competence in
their reid a.nd tend
to be overused. while
others who are eager to
adva.nce seldom get the
(hance.
Low (leftI1) - An
organization where
only a smillier pilrtof
the dailyopera.tlons
are carried out In
projects, due to the
traditionil1 hierilrchica.l
olgilnlzatlon. where
the power lies with the
li ne managers. This kind
of organization should
onlyCil rry OYt smaller
projects.
The subjeCt project
mana.gement maturity
will be dea.lt with
in detail In (ha.pter '5
RESOURCE PROCUREMENT
Before a prOject ca n be executed rhe project group Ill ..
_ "\1
st affed and other resources comlllllled. It IS I
for the project manager if all resources arc found Wi thill
own project organi zation. Ot her wise external resOlirces ha
to be recruited. This can be done by taking In
ma king arra ngements through cooperat ion wit h a partner:
has t he resources the proj ect needs.
Resources to be uti li zed at a later stage in the project
also be planned from project sra rt to ensure avaI la bility \10'
required.
The outcome of t his planning is often called a staffing
ment plalf.
Proj ect Group Staffing
It is not obvious t hat the project ma nager get s to choo<d.
project ream. Besides, it is not .:a lways t he best th ing if he
gel to do it. In a well -functioning ma t rix orgalllzation, \I
line managets who are competent resource owners, the- pTf'
manager only needs to express which ki nd of resources he"",
a nd how ma ny. The resource owner wi ll supply the pr
ma nage r with t he mos t suitable people and the appro po
competencies needed .
T he role assignment bet wee n the project manage r anJ I
resource owner is lucid. The pro ject manager is respom
l
for produci ng a resource managemem plan, while the rCSOl'
owner is responsi ble for recruiting and lIld ividual compel
development planni ng. This role assignment is a good exl
of how sha red responsibil ity c.:an be adva ntageous In
t he organizat ion has the right resou rces 3va ilable for the
which a rc to be executed.
,-
The di sadv:llHage by all owing the pro ject manag.
er
co I'
the projcct himself is that he wi ll most likely choo!tc pear'
knows and has solid experience wit h. Hc docs not wa nt [0.(.'
his project by bringi ng in people he docs nOl kno\\ or has
at ions about. Competent and experienced people arc the
.Ind overwhelmed wh ile inexperienced peoplc do
eh'l ncl! to show what they .lre made of.
senior managclll cl1I's rc!,pnnsibi liry to bab nce the
';"" ,Ih,u-,. ,cnn needs for knowledgeable resources and t he
(ion's long-h:rm needs 10 dcvelopcomperencies th rough
project \ ... ork.
W.l)' t he st:lffing is done, it is des irabl e to let rhe
manager have the word a nd decide who getS to be a
rhe tcam. To he forced to work wi th a person you have a
ume cooperating wit h, or one rOll know from cxpcri-
II a hard barrier around a soft
--'Planning Model
llulton a personal planning model for olganlzatJonal
... ; IlIlntwhich is applied on "the You do a situational
ItIddefineyourown strengths and weaknesses. You explore
penonal values and clarify your vision for the future. This Is
oftne model which provides force and motivation to create a
and a road map.
FUTURE
....
SOFT
PAST
Intuition
Creativity
. octJmposs
- model Is like. 0/ points
thejOurcorth: tctive1y
represent the past re soft
futureond hllrd rtspe if
th
.,,"'
fi
ct O
the o)tls tJ
o ors. "9
0
, o(tIhtrt
coordinotes, SML
Ort In life presently. 0 ht Ort
mode/"s elg h
._.J,eO r/lf'Ou9 .
methodicolly
Whot have lorrived from ond whot hove Ilellmtl
My strengths and WE'ol::nt'Sus.
purpose oj the chapfer in my lijund
The foundation oj my chokes ond decisions In the jutUrt.
What I I oct from 0 dellr ond dejmN purpose.
What hiders from reaching my vision.
Spijk octions I intend to tol::e to break down my barriers.
small victories to be achieved.
management company Oxford leadership
i World Spiritual
.. '"""o
n
interesting mix of modern management tools
and philosophy.
'QjiXf!5 thejob while
EQfixe5
LEADERSHIP MANAGEMENT
I t is nOt on ly the fi na 1 result \Vh ich dererm i nes if a P'o'
lett
er gets more opportunities to run projects, but mOSt
also his ability to cope with a range of si tuations and
people. There is much talk these days about the ' mpOn"",
having social competence. What is that? The 0P'"''O'''
and di-:erse, but in principle it is abom being able to be-
accordmg to accepted social norms. A project manager
be able to interpret situat ions, command relevant codes
credible.
The project manager's behavior impinge on the enti re
and its sur roundings and is of great importance for
tionships that arise between the participants in t he
both imernall y and externall y. This is equally impOrtant
the success of the project, as knowledge in project m,,, h,,",i...
and specialist sk ills is, e.g.
The project manager should be aware of his behavior and
able to adapt to the project 's situation and the demands oft
surrou ndings, just as any issues that concern t he prolect
continuously adjusted and adapted. This is poss ible oeeJ
behavior to a certain extent is planned utilization of perS('
traits. It is t herefore important not to promise more than ....
is pos!>ible to accomplish, establi sh decisions well Jnd conti
otlsly keep the sponsor updated, especially on such issues
might affect the project in a negat ive way.
Attention
To be noticed is a basic need in all people. There are nOI mJ
methods which can more effectively break down a person. [/LJJ
through nonchalance. Some superi ors have a certl in kna(k,
unconsciously or perhaps consciously, ignori ng selected cmr*
ces by not considering them.
h
' '" Tom Peters, who became famous in the 80's t hrough I.
seil ing book "In Search of Excellence" which an:i1)'ted su
factors in a number of America's then best run compa/l
l
{"
said to have expressed that " Leadership equl ls :mentio
n
.
... ",,.,,,i" bei ng!> and we want to be noticed for what
wh3t we do.
.. "",",,0 of being noticed cannot be underestimated.
. have the same need for attention and recognition
regardless of nltiona! and cultural
On the other hand, every individual's cultura l and
belonging does determine which way this attention
feeling of being ack nowledged can easily be spoiled
might be the opposite if a person feels constrained .
.,;.,,, m,""'gec needs to veri fy what the employee is doi ng
a lack of confidence. To be monitored and controll ed is
... oci,,,d with a lack of trust and con fidence.
follow-ups are positive laden words. An individual
reviewed and followed up, btU can be monitored and
and that docs not at all bring about a positive feeling.
Idalio.,S Influence Empl oyees