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Apple Value Chain

'Apple genius bar' secretive strategy service. Secretive strategy. 'A greener apple' Strong Cash Position Human Resource Management : Selective hiring process Employee benefits program 4 / 20 / 12 Technological Development: Research and Development Patent filing. Lack of price compatibility high no customization.

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2K views

Apple Value Chain

'Apple genius bar' secretive strategy service. Secretive strategy. 'A greener apple' Strong Cash Position Human Resource Management : Selective hiring process Employee benefits program 4 / 20 / 12 Technological Development: Research and Development Patent filing. Lack of price compatibility high no customization.

Uploaded by

ana91890
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Apple Inc Value Chain Analysis

Primary Activities

Inbound Logistics: Automated receiving systems Delegate raw materials acquisition Operations: Internal Design Outbound Logistics: Economical/stylist packaging 4/20/12 Direct shipment

Marketing and Sales: Mac Television Ads Secretive Strategy Service: Apple Genius Bar Free consultation

Apple Inc Value Chain Analysis


Support Activities

Firm Infrastructure: A greener apple Strong Cash Position

Human Resource Management : Selective hiring process Employee benefits program 4/20/12

Technological Development: Research and Development Patent filing Procurement: Positive relationships with suppliers

Apple Inc Strengths


Resources and Capabilities

Customer Loyalty

Branding

Online Sales

4/20/12

Apple Inc Weaknesses


Lack of Priced Compatibility

High

No Customization

4/20/12

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