M.B.A.

630 : LOGISTICS MANAGEMENT

UNIT-I Logistics concept and Marketing, Physical distribution definition - Integrated systems concept, activity, centres. Integration between marketing elements and distribution. Concept of customer service.

UNIT-II Transportation and physical distribution - Elements of a transport system; special transport, pros and cons of various routing system, non-transportation costs. Some aspects of transportation administration and transportation costing in relation to the marketing function. Transportation rates and pricing Inter-state tariffs. Documentation and carrier liability.

UNIT-III Inventory Control - Economic order quantity under conditions of certainty and uncertainty. Inventory requirement as function of the number of stock locations. Distribution warehousing - the modem concept. Basic considerations for location and location strategy. Location techniques. Planning and distribution warehouse, material handling. Utility of company warehouse versus public warehouse.

UNIT-IV Order processing - Importance to customer service, a model for performance measurement. Packaging Cost involved, new ideas in package, package testing. Aspects of International distribution.Distribution management, organisation and control; operational planning; Physical distribution information centres. Organizational set up.

M.B.A. 629 : MARKETING OF SERVICES

UNIT-I Marketing of Tourism, Travel and Transport Services. Tourism Marketing Hotel Marketing Airline Services Marketing Travel Services Marketing Freight Transportation Services Marketing

Marketing of Financial Services Bank Marketing Housing and Financial Intermediation Mutual Fund Marketing

Marketing of Communication and Information Services Telecom Services Marketing (Telephone, Paging, D. Cellular, Fax and Others). Computer Network Services Including Internet Courier and Speedpost Marketing Services

UNIT-II Marketing of Media Services Newspaper Marketing Broadcasting Services Marketing MASTER OF BUSINESS ADMINISTRATION SYLLABUS 55

Marketing Professional Services Hospital Services Consultancy Services Information Technology (I.T.) Marketing Advertising Services Marketing Marketing Research Marketing Services

Marketing of Education and Training Services Education Marketing Services Training Services Marketing

M.B.A. 627 : RESEARCH PROJECT M.B.A. 628 : INTERNATIONAL MARKETING

UNIT-I Meaning and Scope of International Marketing, International Marketing tasks. Reasons for entering export markets.

UNIT-II International Economic Environment Regional Economic Cooperation World Trade Trends, Tariffs and non-tariff restrictions.

UNIT-III The selection of export markets, planning of export marketing strategyproduct, pricing, promotion and distribution channels. Preparation of Export Marketing Plan.

UNIT-IV Indian export and import policy. Export promotions organisations. Export Incentives. The procedures and practices in the context of processing of an export order-producing for exports. Export Quality Control. Export finance, Shipment and procedures thereof : Export documents : Processing of an export order

M.B.A. 642 : INDUSTRIAL PSYCHOLOGY AND SOCIOLOGY

UNIT-I Nature and Scope : Relationship with Sociology and Industrial Psychology, Hawthorne experiments and their significance. Factory Organisation; Industrial Bureaucracy; Formal and Informal Groups; Status System, Balancing of Social Power; Unions and Employer's Organisations.

UNIT-II Workers in Industry: Impact of Indian Social System on Recruitment, Selection : Commitment and Motivation; Industrial Worker and his future. Industry and Society; Industry's impact on Caste, Family Education and Society's Expectations from Industry.

UNIT-III Nature and Scope of Industrial Psychology, Psychology and Management, Contributions of Freud and Post Freudians Development of Psychology : Personality and its development. Psycho-analytical theories. Personality type. Adjusted and Maladjusted personalities.

UNIT-IV Perception : Process and Elements, Theories of Perception. Psychology of Leadership. Personnel Selection and Training. Understanding and Motivating employees - Industrial morale and job satisfaction; Counselling. Psychology of Industrial conflict. Stress Management

M.B.A. 640 : INDUSTRIAL RELATIONS AND LABOUR POLICY

UNIT-I Industrial Relations : Concepts, Theories and Evolution, System Approach - Actors, Context Web of Rules and Ideology, Trade union and industrial relations, Human Resource Management and Industrial relations. Industrial Conflict: Theories, Forms, Causes, Right to strike.

UNIT-II Voluntary and Statutory efforts on prevention and settlement of industrial disputes. Bipartitism and tripartitism : Comparative industrial relations and policy in U. K., U. S. A., Japan, Germany, Russia and developing countries.

UNIT-III State and Labour : Theoretical aspects, framework, evolution and Dimension of Labour Policy in India. Labour Policy on (a) Terms and conditions of employment, (b) Industrial relations, and (c) wages.

UNIT-IV Labour Policy and growth of Legislative framework in India : Labour Administrative framework for implementation of labour policy and Laws, Government as an employer, New Economic Policy and Labour; Social clause and W.T.O.