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Data Collection ..... RM

Data collection involves systematically gathering data from various sources for a particular purpose. There are two main types of data: primary data, which is originally collected for the specific purpose, and secondary data, which was previously collected for another purpose. Primary data collection methods include observation, personal interviews, telephone interviews, and mail surveys. Secondary data sources can be internal like sales records or external like journals, books, magazines, newspapers, libraries, and the internet.

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Prachi Mittal
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15 views

Data Collection ..... RM

Data collection involves systematically gathering data from various sources for a particular purpose. There are two main types of data: primary data, which is originally collected for the specific purpose, and secondary data, which was previously collected for another purpose. Primary data collection methods include observation, personal interviews, telephone interviews, and mail surveys. Secondary data sources can be internal like sales records or external like journals, books, magazines, newspapers, libraries, and the internet.

Uploaded by

Prachi Mittal
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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DATA COLLECTION

PRESENTATION BY: PRACHI MITTAL

INTRODUCTION
Data collection is a term used to describe a process of preparing and collecting data Systematic gathering of data for a particular purpose from various sources, that has been systematically observed, recorded, organized. Data are the basic inputs to any decision making process in business

The purpose of data collection isto obtain information to keep on record to make decisions about important issues, to pass information on to others

CLASSIFICATION OF DATA

TYPES

PRIMARY DATA

SECONDARY DATA

PRIMARY DATA

The data which are collected from the field under the control and supervision of an investigator Primary data means original data that has been collected specially for the purpose in mind This type of data are generally afresh and collected for the first time It is useful for current studies as well as for future studies For example: your own questionnaire.

METHODS

OBSERVATION METHOD Through personal observation PERSONAL INTERVIEW Through Questionnaire TELEPHONE INTERVIEW Through Call outcomes, Call timings MAIL SURVEY Through Mailed Questionnaire

SECONDARY DATA

Data gathered and recorded by someone else prior to and for a purpose other than the current project Secondary data is data that has been collected for another purpose. It involves less cost, time and effort Secondary data is data that is being reused. Usually in a different context. For example: data from a book.

SOURCES

INTERNAL SOURCES

Internal sources of secondary data are usually for marketing application Sales Records Marketing Activity Cost Information Distributor reports and feedback Customer feedback

EXTERNAL SOURCES
External sources of secondary data are usually for Financial applicationJournals Books Magazines Newspaper Libraries The Internet

THANK YOU

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