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The Analysis of Google: Institute of Management of Technology

(1) The document analyzes Google, its services, users, and success. (2) Google provides many free services including search, communication, and business tools, with revenues coming mainly from advertising. (3) Google's value is in its search engine technology, platform strategy, and ability to innovate through "cloud computing". (3) The conclusion is that Google's success stems from its innovative search services and brand reputation.

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Mohammad Zaheed
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46 views

The Analysis of Google: Institute of Management of Technology

(1) The document analyzes Google, its services, users, and success. (2) Google provides many free services including search, communication, and business tools, with revenues coming mainly from advertising. (3) Google's value is in its search engine technology, platform strategy, and ability to innovate through "cloud computing". (3) The conclusion is that Google's success stems from its innovative search services and brand reputation.

Uploaded by

Mohammad Zaheed
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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The analysis of Google

Institute of Management of Technology


Team member :
Champ, 79825016 Go south, 79825014 Monica, 79825011 Morgan, 79825012

CONTENT
Section1 Introduction Section2 Google Services & Potential Users Section3 Why Google Succeeds & How They Make Money? Section4 Googles Information Technology

Section5 Conclusion

Section1 Introduction
Research motivation & purpose Google is one of the most famous dot-com companies in the world. We discuss and analyze how Google works. Article categories (1) First section is our introduction. (2) In section 2, we introduce Google's products and services. (3) In section 3, we recognize the operating system, value chain, organizational structure and SWOT analysis of Google. (4) Fourth section we talk about Google's information technology. (5) Fifth section is our conclusion.
3

Section 2
Google Services & Potential Users

The introduction of Google products

What are the products that Google provided for their customers?

Search
(1) Web Search

Communicate & share


(1) Google Docs

Business solutions
(1) Google Adword

(2) Google Chrome


(3) Google News

(2) Google Translate


(3) Google Talks

(2) Google AdSense


(3) Google Analytics

(4) Google Scholar

(4) Google apps


(5) Google checkout

Potential Users
Service & Products Launched/ Released Year

Potential Users
Students Office workers Professionals Elders Commercial customers Students Office workers Professionals Students Office workers Professionals Elders

Web Search

1995

Scholar Search News

2004/ 10

2002 / 9

Chrome

2008/ 9

Students Office workers Professionals

Potential Users
Service & Products Launched/ Released Year Potential Users Talks Students Office workers Professionals Elders

2005/ 8

Communicate & Share


Docs

2006/ 3

Students Office workers Professionals Students Office workers Professionals Commercial customers

Translate

2005/8

AdWord

2000/ 10 2003/ 3 2005/ 11


Business Solution

AdSense Analytics

Office workers Professionals Commercial customers

Section 3
Why Google Succeeds & How They Make Money?

Google Operating Revenues UnitU.S. Thousand dollars


Data Finding : 1.Google was earned lots of benefit during 2001 to 2008 2.Google had dramatic growth in this decade

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Histogram of Google operating revenues


Googles operating revenue was came from two main parts : 1.Advertising revenues 2.Licensing revenues

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The Value Chain of Google


CUSTOMER

Service Level

Search service

Innovation

Valuation level Creation & Invention


Fundamental level

Internet-platform strategy

Core technology

Google Organizational Structure

13

Google SWOT Analysis


Strengths
(1) Effective and efficient search engine technology (2) Providing services in many nations (3) Sufficient fund for innovation

weaknesses
(1) lacking variety of profit sources (2) Click Deception influences on AdSense profits

Opportunities

Threats

(1) The cooperation between Google (1) Other competitors offer new and other cell phone companies is services frequently getting mature. (2) Virus affect on internet safety (3)Paid- search market has entering a mature stage (2) The development of Google Talk and Google Checkout.

Section 4
Googles Information Technology

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Google Search Process Technology

http://www.google.com/intl/en/corporate/tech.html

Cloud Computing
Cloud = internet Cloud means the internet.

It's a ability could save large data. It's extensive, flexible of IT. Through the internet technology, charge on the basis of user uses how many resources, provided this services to external users.

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The emphasis about Google develop Cloud Computing in the future:


1. Using powerful Cloud Computing capability, to help clients and network user handle with large information
immediately
2. To offer IaaS (Infrastructure as Service) ,assist business in setting up Cloud Computing system. 3. Increasing internet safety to protect secret information. 4. To decrease electricity and computer operation cost. 5. Google provide free internet space, and develop more PaaS (Platform as a Service

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Information technology of Google search


Page Rank Technology:
The software behind Google search technology conducts a series of simultaneous calculations requiring only a fraction of a second.

Hypertext-Matching Analysis:
Googles technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word.

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Section 6 : Conclusion
Google applies their organizational core-advantage to provide lots of convenient and free services for users. To establish Googles brand and searching reputation. We believe that Google's success is due to their innovative ability, and focus on search.

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Thank you!!

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