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Innovation

The document discusses different definitions and types of innovation. It defines innovation as the implementation of a new or improved idea, good, service, process or practice intended to be useful. There are four main types of innovation: product, process, organizational, and marketing. The document also discusses five lenses for viewing business innovation: customer insights, core competency, economic engine, orthodoxy, and trends.

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30 views

Innovation

The document discusses different definitions and types of innovation. It defines innovation as the implementation of a new or improved idea, good, service, process or practice intended to be useful. There are four main types of innovation: product, process, organizational, and marketing. The document also discusses five lenses for viewing business innovation: customer insights, core competency, economic engine, orthodoxy, and trends.

Uploaded by

gtmani123
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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Innovation

1. Definitions 2. Lenses 1. Innovation Definitions: "Successful Innovation" as a combination of delighting the customer and disrupting competitors Innovation is the implementation of a new or significantly improved idea, good, service, process or practice which is intended to be useful. Scholars who have studied innovation generally differentiate among four main types of innovation: product innovation, process innovation, organizational innovation, and marketing innovation. http://en.wikipedia.org/wiki/Innovation 2. Business Innovation Lenses: By Carey Camel 1. Customer Insights 2. Core Competency 3. Economic Engine 4. Orthodoxy 5. Trends

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