The Search Engine Pros

Date: Recipient: Wednesday, May 27, 2009

Proposal Valid For 30 Days Dear This proposal will explain how our proven SEO strategies can lift your site and your sales -- above your competition. It will show you how we deliver higher search engine rankings and more traffic, and how we attract qualified, ready-to-buy prospects to your site. The Search Engine Pros aims to be your partner not just as an internet marketing provider, but as an extension of your staff. That's an important difference that sets us apart from other SEO companies, along with our 1st Page Google Guarantee and our thorough website analytics service to measure results. If you have any questions, please feel free to contact me at the number below. Taylor Reaume TheSearchEnginePros.com Toll Free: (800) 605-4988 [email protected]

The Search Engine Pros | Search Engine Optimization Proposal | 800.605.4988

What You Need to Know About Today's SEO

SEO is a moving target. Search engines are constantly changing and eveolving; they are consistently refining their techniques and algorithms to supply the best, relevant results to searchers.They are also making it tougher for unfair "black hat" marketers to manipulate search engine results by trying optimization tricks. This is a good thing... at The Search Engine Pros; we have always advocated using ethical SEO based on Googles Webmaster Guidelines to boost your rankings and traffic. That is the reason why we stress to our clients that SEO should be considered a marathon instead of a race to the finish line. Using tricks and manipulation may get you fast results but they are going to be fleeting and may even be damaging. Using legitimate and effective SEO strategies will deliver more impressive, lasting results. Local SEO is the method of targeting buyers in a local geography for the services and products that local companies provide. According to comScore, an industry leader in Internet research, 63% of U.S. Internet users perform local searches. Of those local searches, roughly 41% were hunting for info on a local service in their home area. The study also found that consumers searching locally typically take action. Almost half (47%) of local searchers visited the local merchant as a direct result of their search behavior. For small to medium sized businesses, local SEO now has the one of the highest investment returns our of all the marketing mediums online. While most people still use a variety of different methods to find local business, the study found what people seem to prefer as their first choice for doing so: (Source: comScore, Georgia Institute of Technology). 1. 2. 3. 4. Search Engines (31%) Print Yellow Pages or White Pages (30%) Internet Yellow Pages Sites (19%) Local Search Sites (11%)

1st Page Google Guarantee

Despite what you read, it is impossible for any SEO company to guarantee you a #1 ranking in Googles organic search engine results. However, we understand that you still want some assurance that you will get the best possible results by signing on with us instead of a competitor. The Search Engine Pros has a stellar track record of helping our clients increase their rankings and, more importantly, their sales through our web site optimization services. Even though there is no way we (or any other company) can guarantee a 1st Page ranking in Google, Yahoo! or Live Search (MSN), we are willing to put our money where our mouth is by offering you our 1st Page Google Guarantee. Under our 1st Page Google Guarantee, we will work for free if we do not deliver the results we promise. The Search Engine Pros is confident that we can bring your web site to the 1st page Google results for your approved keywords. Qualification Requirements: 1.) only applies to the following packages: All Inclusive SEO, Local SEO Plan, SEO SUCCESS Plan. 2.) the client must enroll in our monthly maintenance plan at $299/month. 3.) Our plans target keywords sets of 10; if we do not deliver 1st page Google results for a minimum of 5 out of 10 keywords, your monthly maintenance is free. This lowers your financial risk as you will only be charged fees for truly measurable results... first page rankings!

Company Overview: About Us

The Search Engine Pros is a search engine optimization firm specializing in local and national organic search. We help clients increase their sales through local and national search engine optimization. The Search Engine Pros will work exclusively with your business to promote your website to search engines using acceptable practices based on Google's Webmaster Guidelines to boost your ranking and traffic. Our goal is to make sure your website is visible to potential customers who are searching for products and services in your business category . To avoid conflicts of interest, we work exclusively with one client per business category within their geographic location.

The Search Engine Pros | Search Engine Optimization Proposal | 800.605.4988

Search Engine Optimization

Discovery Interview To really make your SEO campaign a success, our SEO team will first develop a deep understanding of your business; what you are trying to accomplish and what your goals are. Our discovery interview provides you with the opportunity to supply us with the required information that we need to make your campaign a success. In addition you can ask any questions that may be concerning you in regards to the types of changes that will be made to your web site, when to expect results, how it's possible for you to help maximize your campaign and more.

Keyword Research The keyword research process is the foundation to a successful SEO campaign. Our total keyword research process permits us to identify the following :

Target keywords which will produce the highest volume of traffic Keywords that the competition are using to find success
Significant high traffic keywords your rival does not know about Newly rising keywords primarily based on new trends & services and products related to your site Keywords with high conversion rates to raise your ROI This info will help us identify search phrases that are vital to your SEO campaign and overall net success. Website Analysis There are 3 key areas the search engines look at ; your web site code, your server and your prior history inside search engines. Our team completes a total research package based on your domains origination, to the way the search engines see your site today. Below you will find an inventory of areas our team will cover :

Research of server at the host level, DNS setup, IP setup Research of site structure & page relations
Current indexation standing across the major search engines Research of any issues now impacting search engine spidering Research of site link structure, page structure, navigational structure and hierarchical system of content of the site. Content Analysis A Content Analysis Report is performed on pages throughout your web site. This permits us to identify the present pages and content which has the capability to help support your selected keywords and sustain longterm top 10 rankings. If your internet site is short of additional content, we then assign one of our pro content writers to guarantee the correct selling message is conveyed and new creative copy is written specifically with SEO Goals in mind. Content Writing There are occasions when sites don't have enough content to support their SEO campaign ; there are times where pages in your site are ideal for the visitor, but missing integral parts for a successful SEO campaign. As you may know, Content is King on the net. We provide a professional content writing service that will permit you to keep your current content intact, while incorporating new content and / or pages in your site to maximize the success of your SEO campaign. This highly creative content will incorporate your selling message, robust calls to action and exhibit the same appearance as your current net pages. In addition, we write with theme keywords to respect LSI (latent semantic indexing). You will always have the final say of any new content made for your web site. Competitor Analysis The only real way to beat the competition is to understand the competition! Our SEO team will identify the competition based totally on the keywords you select ; find the keywords that they are targeting, discover sites that link to them, compare your site to your competition, and identify precisely what is needed to outrank them and get top ten rankings for your target keywords. This info is then used to craft your Link Plan , Content research, and SEO Implementation.

The Search Engine Pros | Search Engine Optimization Proposal | 800.605.4988

Link Popularity Strategy One of the hardest parts of SEO is building link recognition. Obtaining huge numbers of "referral links" has become one of the central focuses of today's SEO Strategy. Our team of link building professionals will design a successful link acquisition plan for your site ; particularly made to help your internet site achieve top search engine rankings for the keywords you select. The ideal mixture of link building options will be selected to craft a customized link plan made for longevity and high ranking results. Directory Submission Article Submission Social Bookmarking Blog and Forum Review Partner Links Google and Yahoo! Sitemap installation / submissions The Google & Yahoo! Sitemaps tell the search engines which pages are most vital to your SEO campaign. Our SEO team will create and adjust the required areas inside the Sitemaps to make sure that your most important pages are given the correct prominence. In addition, our SEO gurus will take active steps in troubleshooting and monitoring your website with Google Webmaster Tools Console. This permits our SEO team to accurately identify and track your backlinks, link recognition, damaged links and indexing speeds ; as reported by Google. SEO Implementation The center of your SEO campaign is your SEO implementation. Our SEO professionals will make the required changes to your site by incorporating your selected keywords into existing internet pages, changing the keyword saturation and density (2-3%) needed to achieve top 10 rankings, modifying and optimizing the most vital areas in your site's source code, making and implementing server level adjustments to guarantee your site is search engine friendly. Pay Per Click Management We can also assist you with paid search engine marketing if desired. We have found that Pay Per Click advertising in Google can help supplement organic SEO efforts and will be happy to work toward and appropriate budget. Often times Pay Per Click and SEO strategies have a symbiotic relationship by complimenting one another. The work required to achieve objectives in these two areas is often highly complementary.

Reporting & Maintenance

SEO Reports and Website Rank Reports: We will run a benchmark ranking report showing all your existing listings in the major search engines before we start. This concise complimentary report will be sent via email to you for you to help document our progress. Monthly Ranking and Website Position Report: Every week, we will run a ranking report to document the progress and send it to you via email. The rank reports include rank reporting on Yahoo, Google, and MSN Live, and indicates which keyword your web site currently ranks for on the search engines.

Our Initial Project Fee

We ask all new clients to start off with our SEO DISCOVERY package. This plan is a small $300 fee we charge to all new clients. With our services being in such high demand, this fee helps us to separate the serious from the curious, and focus on those customers who really wish to make a difference with their online marketing strategy. Our team of SEO experts will examine your web site and provide you with a detailed road map for SEO SUCCESS. You will receive your report within 1-2 business days from receipt of payment. If you have any follow-up questions related to the report, we will also answer them. Payments are made via check or paypal.

The Search Engine Pros | Search Engine Optimization Proposal | 800.605.4988

The Search Engine Pros Order Form

SEO Campaign Pricing Pricing

SEO DISCOVERY
Our SEO DISCOVERY package includes:

$300.00

Deep Web Site Review by one of our SEO Professionals

1 hour consultation and unlimited email follow up. A Clear and Concise Road Map for you to follow A keen list of SEO problems and solutions at your site

Terms and Conditions

This agreement is between [hereinafter XYZ COMPANY ["Company"], and The Search Engine Pros ["Consultant"]. Company hereby employs Consultant to optimize the Companys web page(s) as follows:

1. 2.

3. 4. 5. 6. 7. 8. 9. 10.

White Hat SEO Services: Consultant will only implement SEO practices that are within the Webmaster guidelines recommended by each search engine (also known as White Hat SEO) Payment: The Company shall pay all fees as described above, attached hereto and a part hereof. Payment shall be made through Check or PayPal. If any payment is not be made as agreed, Consultant has the right to cease further work. Any fees for completed work will then be invoiced. All payments are non refundable unless stated otherwise. 1st Page Google Guarantee: Consultant is to achieve 1st page Google organic search results for at least five approved keywords or your monthly maintenance fee is FREE for that month. Must have completed one of the following plans: All Inclusive, Local Seo, SEO Success. Requirements: FTP access will be required. Directory Submissions: For future orders: Consultant will submit website to free directories. Some directories require a fee which would be the responsibility of the Company. Monthly Reports: For Future Orders: Deliverables include monthly search engine ranking reports and billing reports. Employees: Company, for a period of 2 years following the term of this Agreement, will not solicit or employ, directly or indirectly, any person who has been an employee of Consultant. Length of Maintenance Agreement: The monthly maintenance agreement is always month to month. Our clients choose to work with us each month based on value. We do not hold any of our clients to a contract of service. Service can be canceled at anytime after the first month. Venue, etc.: This agreement constitutes the entire agreement between the parties and supersedes any and all prior agreements and understandings. This agreement may not be altered or amended except in writing signed by all parties. Applicable Laws: The Search Engine Pros reserves the right to refuse to do business with any customer for any reason. All Sales are Final. The laws of Santa Barbara, California will govern this Agreement.

Full Name:__________________________________________________________________________ Address:___________________________________________________________________________ City/State/Zip:_______________________________________________________________________ Phone:____________________________________________________________________________ Email:_____________________________________________________________________________ Web Site:__________________________________________________________________________ 3 Target Keywords:__________________________________________________________________

Acceptance of Agreement
The Search Engine Pros | Search Engine Optimization Proposal | 800.605.4988

I, ___________________________of XYZ COMPANY

accept the terms and conditions of this agreement.

Authorized Signature: ___________________________________________________Date: __________ Please fax this form to 800-605-4988 (or email to [email protected]) and we will setup your account area with your paypal / billing invoice.

Recommended Paid Directories

Paid Directory Yahoo Directory Starting Point Best of the Web (BOTW) Elib.org Buzzle Ezilon JoeAnt Web World Index Abi Logic Linkopedia Aviva Directory 01 Web Directory WOW Directory Skaffe Alive Directory Massive Links SOC Engine Hedir Octopedia LinkCentre GoGuides.Org Site-Sift V7N directory Seven Seek Directory Gimpsy ** Annual recurring fee 7 7 7 6 6 6 6 5 5 5 4 4 4 4 4 4 4 4 4 3 3 3 3 3 3

PR

Inclusion Cost (permanent listing) $299.00 ** $95.00 ** $69.95 ** $60.00 $59.00 $49.00 $39.95 $25.00 $19.95 $9.95 $49.95 ** $49.00 $43.00 $39.95 $34.95 ** $14.99 $14.95 $14.00 $12.50 $89.95 $69.95 $49.95 $49.95 $40.00 $40.00

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The Search Engine Pros | Search Engine Optimization Proposal | 800.605.4988