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Pepsico Case Study

1. PepsiCo is a large beverage and snack company with annual revenue of $37.9 billion in 2010 and 294,000 employees worldwide. It owns brands like Frito-Lay, Pepsi, and Tropicana. 2. One of PepsiCo's main strengths is its strong marketing which has made its brands very popular globally. It also has a strong financial position and leads the market in snacks, sports drinks, and bottled water. 3. While PepsiCo has a large international market share, it lags behind competitor Coca-Cola in some areas. It needs to improve its ties with restaurants to close the gap with Coca-Cola.

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Kamal Tohria
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104 views

Pepsico Case Study

1. PepsiCo is a large beverage and snack company with annual revenue of $37.9 billion in 2010 and 294,000 employees worldwide. It owns brands like Frito-Lay, Pepsi, and Tropicana. 2. One of PepsiCo's main strengths is its strong marketing which has made its brands very popular globally. It also has a strong financial position and leads the market in snacks, sports drinks, and bottled water. 3. While PepsiCo has a large international market share, it lags behind competitor Coca-Cola in some areas. It needs to improve its ties with restaurants to close the gap with Coca-Cola.

Uploaded by

Kamal Tohria
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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8efore movlng ahead l would llke Lo enllghLen on epslco whlch deals wlLh beveragessnacks[ulce
8evenue of pepslco ls around uS $ 37938 bllllon ln 2010 and have employee 294000whlch have
anoLher brands llke frlLo lay and 1roplcana producL
now l would llke Lo dlscuss abouL Lhe SWC1 analysls of epslco
1 Strength 1he maln sLrengLh of Lhls company ls lLs markeLlng Lhrough whlch lL poslLloned well
Lhelr brands and now a days Lhelr brands are so popular llke pepsllays eLc
AnoLher sLrengLh of pepslco ls lLs flnanclal sLrengLh of $ 20 bllllon and now lL ls markeL leader ln
snacks(Lays)sporLs drlnksboLLled waLer
lL has sLrong MlS sysLem whlch helps ln admlnlsLraLlon deparLmenL Lo make favourable
declslon
1hey encourage conservaLlon of Lhelr producL and recycllng lL so LhaL proper uLlllzaLlon of
resources ls doneand encourage energy use programs
1hls company has sLrong human resource deparLmenL LhaL's why Lhey recrulL people globally
and company perform well world wlde
1hls company ls now among Lop 30 companls ln forLune 300 companles
Jeakness lL ls far away from maln compeLlLor Coca cola ln lnLernaLlonal markeL

ln whlch coca cola has 43 markeL shareCadbury Schweppes has 18 markeL sharepepslco has
31 markeL share and oLhers has 8 markeL share
AnoLher weakness ls LhaL coca cola has Lle up wlLh mac donalds and oLher resLauranLs buL
pepslco ls falled Lo Lle up wlLh resLauranL LhaL's why Lhey are lagglng behlnd from coca cola ln
markeL share ln lnLernaLlonal level
3 rtun|t|es CpporLunlLles for pepslco ls LhaL lL can lncrease new healLhy food and beverages
non carbonaLed drlnks whlch ls now demand of consumer ln world
lL can enLer ln rural markeL broadly because 70 ln lndla llve ln rural area so LhaL lL can
approach easlly Lo every consumer ln rural markeL and can lncrease Lhelr markeL share
4 @hreat 1hreaL ls from complLlve envlronmenL llke coca cola markeL domlnance and consumers
are becomlng more healLh consclous and use healLhy drlnks food

kecendat|ns g|ven t es|c
epslco should lncrease sales globally so LhaL Lhey can compeLe Lhe compeLlLors
epslco should dlverslfy beverage Lhrough acqulslLlons
lL should lncrease aggraslve corporaLe culLure and should focus on compeLlLor's weakness ln
overseas deallng
lL should conLlnue wlLh growLh Lo oLher segmenLs
lL should Lle up wlLh local reLallers and resLauranLs ln every counLry

,arket|ng strateg|es
1helr markeLlng sLraLegy should be beLLer dlsLrlbuLlon channel Lo area where lL ls sLlll noL
avallable
epslco should lnLroduce Llny packs of Lhelr producLs ln rural areas
1hey can dlfferenLlaLe lL on Lhe basls of soclal awareness lssues llke polluLlon
poverLypopulaLlon corrupLlon eLc
1hey can lnLroduce road shows evenLs ln Lhelr sLraLagles
1hey should lnLroduce Lhelr producLs addlLlonal feaLure llke sLyllsh packaglng sugar free
sofLdrlnks

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