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Bib Log

This document contains a bibliography listing 4 references used for research on marketing decisions and consumer behavior. The references include marketing management textbooks by Kotler and Keeler, Green, Tull, and Albaum; a book on service marketing by Zeithmal and Bitner; and a consumer behavior book by Schiffman and Kanuk. It also lists 4 websites for Maruti Suzuki and Google that were potentially referenced.

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Matam Prasad
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© Attribution Non-Commercial (BY-NC)
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52 views

Bib Log

This document contains a bibliography listing 4 references used for research on marketing decisions and consumer behavior. The references include marketing management textbooks by Kotler and Keeler, Green, Tull, and Albaum; a book on service marketing by Zeithmal and Bitner; and a consumer behavior book by Schiffman and Kanuk. It also lists 4 websites for Maruti Suzuki and Google that were potentially referenced.

Uploaded by

Matam Prasad
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BIBLIOGRAPHY

1. Phillip Kotler & Kevin Lane keeler, Marketing Management 12
th
Edition (New
Delhi: Prentice hall oI India, 2006).


2.Paul E.Green Donald S Tull and Gerald Albaum, Research Ior Marketing Decisions 5
th

Edition (New Delhi: Prentice hall oI India, 2004).


3.Valarie A.Zenthmal and Mary Jobitner, Service Marketing-Integrating customer Iocus
across the Iirm 3
rd
Edition (New Delhi: Tata McGraw Hill-Edition 2004).


4.Leno G.SchiIIman &Leslie Lazar Kanuk, Consumer Behavior 8
th
Edition (New Delhi:
Prentice hall oI India, 2004).


B SITS

www.marutisuzuki.com
www.marutiudyog.com
www.marutitransport.com
www.google.com

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