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Business Communication

The document discusses communication in business, defining communication as the exchange of messages between people via channels that can include verbal and non-verbal feedback, and explains that business communication allows the exchange of ideas to build relationships with customers, understand their needs and wants, and help a business profit and develop through effective use of resources.

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20 views

Business Communication

The document discusses communication in business, defining communication as the exchange of messages between people via channels that can include verbal and non-verbal feedback, and explains that business communication allows the exchange of ideas to build relationships with customers, understand their needs and wants, and help a business profit and develop through effective use of resources.

Uploaded by

muddii
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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BUSINESS COMMUNICATION

ASSIGNMENT

PREPARED BY: MUDDASSIR (Adamson Insitute)

What is Communication? Why do business need to communicate?

Communication:

Communication is a process in which people who occupy differing invirments exchange messages in a specific context via one or more channels and often respond to each others messages through verbal and non-verbal feedback.

Why Business Communicates:

In business communicators can exchange messages via number of channels, some oral and others written. The channel used to deliver a message can have a strong influence on the receiver of message. It has both advantages and drawbacks according its effectiveness. The basic purpose of this communication is just to interchange the ideas and thoughts of one's mind which can be used for the profitbilaty and development of business. Without communication no person involved in business, either trading, manufacturing or servicing can make a relation with his customer in order to earn profit, thus prospering the business. The need of communication in business can be elaborated by the fact that no businessman can be familiar with the needs and wants of his customer. No matter what the sort of business he is doing. In the accordance to the above facts the needs and importance of communication in business can

easily be elaborated. It means along with finance, human and other resourses no business can be carried on without good and effective process of communication as it builds a strong relationship between two parties of business and above mentioned resources of business can be positively used with the help of effective communication.

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