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Sales Promotion

Sales promotion consists of activities beyond advertising, selling, and publicity that are used to increase sales, such as product displays, exhibitions, and demonstrations. The objectives of sales promotion are to introduce new products, attract new customers, stimulate demand during slow periods, encourage dealers to carry more inventory, improve a firm's public image, and help the firm compete against other companies.

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30 views

Sales Promotion

Sales promotion consists of activities beyond advertising, selling, and publicity that are used to increase sales, such as product displays, exhibitions, and demonstrations. The objectives of sales promotion are to introduce new products, attract new customers, stimulate demand during slow periods, encourage dealers to carry more inventory, improve a firm's public image, and help the firm compete against other companies.

Uploaded by

jojy02
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Sales promotion consists of all promotional activities other than advertising, personal selling and publicity that help

to increase sales. According to the American Marketing Association, sales promotion includes "those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions, demonstrations and various non-recurring selling efforts not in the ordinary routine."

Objectives of sales promotion Sales promotion activities are designed to achieve the following objectives: (a) To introduce new products (b) To attract new customers and stimulate demand (c) To increase sales during slack periods (d) To encourage dealers to carry large stocks (e) To improve the public image of the firm (f) To face competitors.
Building Product Awareness Creating Interest Providing Information

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