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Conclusion of Nokia Project

Nokia implemented various strategies to become the number one leader in mobile phones globally. It introduced new products and marketing strategies each year. Nokia phones were cheap, good, and efficient to operate, which helped Nokia gain market share around the world. Nokia used effective market segmentation strategies to target different customer segments. It also emphasized good customer service and feedback to increase sales. Advanced techniques were used to tackle customer problems and promote new models. Overall, the document analyzes Nokia's strategic and marketing approaches that made it highly successful as the top mobile phone manufacturer, especially in India.

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Ruheena Parmar
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2K views3 pages

Conclusion of Nokia Project

Nokia implemented various strategies to become the number one leader in mobile phones globally. It introduced new products and marketing strategies each year. Nokia phones were cheap, good, and efficient to operate, which helped Nokia gain market share around the world. Nokia used effective market segmentation strategies to target different customer segments. It also emphasized good customer service and feedback to increase sales. Advanced techniques were used to tackle customer problems and promote new models. Overall, the document analyzes Nokia's strategic and marketing approaches that made it highly successful as the top mobile phone manufacturer, especially in India.

Uploaded by

Ruheena Parmar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Conclusion:

With the above project on nokia specifically on its Strategic and marketing analysis our entire group has got a great deal of knowledge about the company Nokia and we came to conclusion That Nokia has Implemented Various Strategies in Developing It Products on a Large Scale & Becoming No.1 Leader in The World of Mobile Phones. Nokia has used various Techniques to implement its products into the market. As per our Opinion Nokia had introduced various schemes to attract people & gain more goodwill into market. We would like to conclude that Nokia had been launching various new products & Strategies throughout the year but still it is the No.1 brand leader in Mobile Phones. Many people around the globe are purchasing Nokia phones as they are very cheap, good & efficient to operate. Nokia had used various marketing strategies to enhance its products into market & also they have used better & efficient market segmentation strategies to market its products according to various segments of customers in the market. Nokia as such has used all Modern & Good techiques to tackle problems of customers in market. Customer Care & Feedback is also given more importance to increase the sales of product. Better, Efficient & Advanced Techniques are used to increase the sales of product. Also Nokia is largest manufacturer of mobile phones in India & also the No.1 Leader in it. Various Promotional Strategies are being enrolled into the market to promote the products. New Models & their Strategies are being well utilized to enhance the product.

BIBLIOGRAPHY:1. MARKETING MANAGEMENT BY N.G KALE REVISED SECOND EDITION 2. INTRODUCTION TO MARKETING MANAGEMENT BY PHILIP KOTLER REVISED THIRD EDITION

Webliography:
1. www.wikipedia.org 2. http://www.scribd.com/doc/26540456/A-

Project-Report-on-Nokia-Mktg-726 3. www.icfai.org

Thank You

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