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First Part of Project

S A Project Report on 3 Development of Minute Maid Nimbu Fresh in patna market' Submitted to University of Pune In partial fulfillment of the requirement for the award of the degree of Master in Marketing Management (mmm) through 3Vishwakarma Institute of Management',Pune. FMCG is booming sector of Indian economy and will need a huge number of trained manpower in years to come.

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18 views

First Part of Project

S A Project Report on 3 Development of Minute Maid Nimbu Fresh in patna market' Submitted to University of Pune In partial fulfillment of the requirement for the award of the degree of Master in Marketing Management (mmm) through 3Vishwakarma Institute of Management',Pune. FMCG is booming sector of Indian economy and will need a huge number of trained manpower in years to come.

Uploaded by

devanshuk20
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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s A Project Report

On

Development of Minute Maid Nimbu Fresh in Patna market


For

Hindustan Coca-Cola Beverage Pvt. Ltd.


By

Sonu pratap singh

Under the guidance of Prof. Trupti Dandekar

Submitted to

University of Pune In partial fulfillment of the requirement for the award of the degree of Master in Marketing Management (MMM)

Through Vishwakarma Institute of Management Pune 48

!!ACKNOWLEDGEMENT!!

I extend my sincere thanks to Vishwakarma Institute of Management,Pune for giving me this wonderful opportunity to do a project. I am extremely glad to present the project work done by me. It gives me immense pleasure to Present the project report on Development of Minute Maid Nimbu Fresh in patna market. FMCG is booming sector of Indian economy and will need a huge number of trained manpower in years to come. I believe that this experience will play a vital role in my future. Moreover, I would like to thank HCCBPL(Hindustan Coca-Cola Beverage Pvt. Ltd.) , specially Aashish jha, my training guide who help me a lot in understanding the actual scenario of corporate world. I would also like to thank Trupti Dandekar mam, my internal guide . I would also like to thank all the people like shopkeepers, staffs, customer for their support and help. I appreciate the fact that they connects very well with the people of my generation understand them . Once again I express my gratitude to VISHWKARMA INSITUTE OF MANAGEMENT for providing me this enviable opportunity to carry out the project .

SONU PRATAP SINGH MMM-64

List of Abbreviation

MMNF=Minute Maid Nimbu Fresh E&D=Eating and dinning MMPO=Minute Maid Pulpy orange MRP=Maximum Retail Price FMCG=Fast Moving consumer Goods HCCBPL=Hindustan Coca-Cola Beverages Pvt. Ltd

List of Figures
Remote shop of Coca-cola..12

INDEX
Sr. No.
1.
2. 3. 4. 5. 6. 7. 8.

Chapter Name
Executive Summery Company Profile Objective of the study Research Methodology Data Analysis Findings Suggestion & Conclusion Limitations Bibliography Annexure

Page Number
1 5 13 15 23 44 48 51 53 55

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