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Retail

Retailing involves the sale of goods or merchandise directly to consumers from a fixed location such as a store, kiosk, or by mail order. Retailers purchase products in large quantities from manufacturers or wholesalers and then sell smaller quantities to end users. Retail establishments include shops, stores, and some service providers. Shopping can involve purchasing necessities, recreational browsing without buying, or both.

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23 views

Retail

Retailing involves the sale of goods or merchandise directly to consumers from a fixed location such as a store, kiosk, or by mail order. Retailers purchase products in large quantities from manufacturers or wholesalers and then sell smaller quantities to end users. Retail establishments include shops, stores, and some service providers. Shopping can involve purchasing necessities, recreational browsing without buying, or both.

Uploaded by

Ravi Kumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Retailing

From Wikipedia, the free encyclopedia


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"Retail" and "Retail stores" redirect here. For the comic strip by Norm Feuti, see Retail (comic
strip).
Drawing of a self-service store.

Retail consists of the sale of goods or merchandise from a fixed location, such as a department
store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the
purchaser.[1] Retailing may include subordinated services, such as delivery. Purchasers may be
individuals or businesses. In commerce, a "retailer" buys goods or products in large quantities
from manufacturers or importers, either directly or through a wholesaler, and then sells smaller
quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at
the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary
part of their overall distribution strategy. The term "retailer" is also applied where a service
provider services the needs of a large number of individuals, such as a public utility, like electric
power.

Shops may be on residential streets, shopping streets with few or no houses or in a shopping
mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or
full roof to protect customers from precipitation. Online retailing, a type of electronic commerce
used for business-to-consumer (B2C) transactions and mail order, are forms of non-shop
retailing.

Shopping generally refers to the act of buying products. Sometimes this is done to obtain
necessities such as food and clothing; sometimes it is done as a recreational activity.
Recreational shopping often involves window shopping (just looking, not buying) and browsing
and does not always result in a purchase.

Contents
[hide]

 1 Etymology
 2 Types of retail outlets
 3 Retail pricing
 4 Transfer mechanism
 5 Second hand retail
 6 Sales techniques
 7 Customer service
 8 Retail Sales
 9 Consolidation10 Bibliography

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