Information Processing
Information Processing
In this presentation we were asked to describe “How learning takes place from the perspective of
information processing”. The information processing theory is an approach to the cognitive development
of a human being, which deals with the study and the analysis of the sequence of events that occur in a
persons mind while receiving some new piece of information. In short, it is the analysis of the way a human
being learns something new. The information processing theory laid down by experts in psychology claims
that the human mind is very similar to that of computers, as far as information processing and analysis is
concerned. They also say that any new piece of information that enters the brain is first analyzed and then
put through the test of several benchmarks before being stored in some vestibules of the memory. Since
these actions occur at a very fast speed, we are unable to notice them in action.
Donald A. Norman first conceptualized the information processing theory. Mr. Norman was born in 1935
and was an applied cognitive scientist. He was a well-established academic, who was well qualified with a
Mr. Norman’s theory proposed that humans were information processors, with information moving from
input to output via a series of processing stages. The stages of information processing he identified are
Mr. Norman likened human processing to that of the computer stating that the human mind takes in
information, performs operations on it to change its form and context, stores it in the form of memory,
locates it and generates responses to it. The information-processing model depends on encoding, retention
So what is memory? Memory is just one of many phenomena that demonstrate the brain’s complexity.
Memory is defined as the process by which information is encoded, stored and later retrieved (Rathus
2009). Encoding refers to the first perception and registration of material. Storage refers to the retention of
information and retrieval refers to the process involved in using the stored information. In other words, when
a person can recall information it means that they must have encoded it, stored it and retrieved it. It is clear
therefore that memory is a process. Memory, as unimportant as it may seem initially, is an integral and
necessary element in the lives of all animals. Having a memory helps us to function in our environment, as
Introduction
we need it in our daily activities such as speaking, reading socializing, and thinking. All of these depend on
whether or not we have encoded, stored and are able to retrieve information.
Memory actually takes many different forms. We know that when we store a memory, we are storing
information. But, what that information is and how long we retain it determines what type of memory it is.
Sensory Memory
Sensory memory, one type of memory refers to the initial, momentary recording of
information in our sensory systems. When sensation strikes our eyes they linger briefly in the visual system.
This kind of memory is called iconic memory and refers to the usual brief persistence of information as it is
being interpreted by the visual system. Similar systems are assumed to exist for other sensory systems
(touch, taste and smell) although researchers have studied these senses less thoroughly.
At this time we will have a demonstration of the existence of sensory memory. (Ask members of the class to
G Z E P
R K O D
B T X F
Most of the class can only identify four or five letters accurately even though they were unable to name
them.
According to American Psychologist George Sperling who conducted this experiment in 1960, the entire
letter-array image registered briefly in the sensory memory, but the image faded too quickly for subjects to
“see” all the letters. Usually sensory information coming in next replaces the old information. For example
when we move our eyes, new visual input masks or erase the first image. Information in sensory memory
usually vanishes unless it captures our attention and enters the working memory.
Episodic and Semantic
Another type of memory we will look at it is short-term memory. Psychologists originally used the term short-
term memory to refer to the ability to hold information in mind over a brief period of time. As conceptions of
short-term memory expands to include more than just the brief storage of information, psychologists created
new terminology. The term working memory is now commonly used to refer to a broader system that both
stores information briefly and allows manipulation and use of the stored information. We can keep
information circulating in working memory by rehearsing it. For example, suppose you look up a telephone
number in a directory. You can hold the number in memory almost indefinitely by sharing it over and over to
yourself, but if something distracts you for a moment, you may quickly loose it and have to look it up again.
Forgetting can occur rapidly from working memory. Psychologists often study working memory storage by
examining how well people remember a list of terms. In a typical experiment, people are presented with a
series of words, one every few seconds. Then they are instructed to recall as many of the words as they
Most people remember the words at the beginning and end of the series better than those in the middle.
This phenomenon is called the serial position effect because the chance of recalling an item is related to
its position in the series. Working memory has a basic limitation: it can hold only a limited amount of
information at one time. Working memory is critical for mental work, or thinking. Suppose you are trying to
solve the arithmetic problem 64 multiply 9 in your head. You probably would need to perform some
intermediate calculations in your head before arriving at the final answer. The ability to carry out these kinds
of calculations depends on working memory capacity, which varies individually. Working memory capacity is
correlated with intelligence (as measured by intelligence tests). The more capacity people have to hold
information in mind while they think, the more intelligent they are. There are different types of working
memory – the ability to hold visual images in mind seems independent from the ability to retain verbal
information. Studies have also shown that working memory changes with age. (Memory Psychology
As children grow older, their working memory capacity increases. Working memory declines in old age and
underlying biological mechanisms of long-term memory, but the process of long-term potentiation, which involves a
physical change in the structure of neurons, has been proposed as the mechanism by which short-term memories
move into long-term storage. The time scale involved at each level of memory processing remains under
The knowledge we store in LTM affects our perceptions of the world, and influences what information in the
environment we attend to. LTM provides the framework to which we attach new knowledge. It contrasts with short-
term and perceptual memory in that information can be stored for extended periods of time and the limits of its
Schemas are mental models of the world. Information in LTM is stored in interrelated networks of these schemas.
These, in turn, form intricate knowledge structures. Related schemas are linked together, and information that
activates one schema also activates others that are closely linked. This is how we recall relevant knowledge when
similar information is presented. These schemas guide us by diverting our attention to relevant information and allow
Since LTM storage is organized into schemas, instructional designers should activate existing schemas before
presenting new information. This can be done in a variety of ways, including graphic organizers, curiosity-arousing
LTM also has a strong influence on perception through top-down processing - our prior knowledge affects how we
perceive sensory information. Our expectations regarding a particular sensory experience influence how we interpret
it.
Information from short-term memory is stored in long-term memory by rehearsal. The repeated exposure to a
stimulus or the rehearsal of a piece of information transfers it into long-term memory. Experiments also suggest that
learning time is most effective if it is distributed over time. Deletion is mainly caused by decay and interference.
Emotional factors also affect long-term memory. However, it is debatable whether we actually ever forget anything or
whether it becomes increasingly difficult to access certain items from memory. Having forgotten something may just
be caused by not being able to retrieve it! Information may not be recalled sometimes but may be recognized, or may
be recalled only with prompting. This leads us to the third process of memory: information retrieval.
There are two types of information retrieval: recall and recognition. In recall, the information is reproduced from
memory. In recognition on the other hand, the presentation of the information provides the knowledge that the
information has been seen before. Recognition is of lesser complexity, as the information is provided as a cue.
However, the recall can be assisted by the provision of retrieval cues which enable the subject to quickly access the
information in memory.
highly efficient way to access this formation when it is needed otherwise we would spend weeks or months just trying
to recall the simplest things. A library organizes its books by assigning them a catalog number and placing them on
the shelves by call number. A catalog allows you to look up the book by author, title, or subject and determine its call
number, thus allowing you to efficiently locate the book on the shelf. In some way, the brain must do something like
We still have much to learn about the process by which the brain accesses its stored information, but a key element
in that process is the ability of certain inputs, both sensory experiences and internally generated inputs (from thought
or imagination), to activate memory traces through associative links. That is, the human memory system uses what
computer individuals term associative addressing. For example, the sound of a word produces a pattern of activity in
the brain that in some way matches a stored pattern for that sound; activation of that stored pattern (the remembered
word) in turn, through associative connections, activates other memory traces of information associated with the
word. Thus the sound (or sight if you are reading) of the word "basket" brings immediate recognition and with it,
access to all sorts of information about baskets -- how they look, what they are made of, what they are used for, and
so on. Thus, given an appropriate input cue, the cue stimulates activity in the brain that results in the retrieval of all
This associative model implies that if you lack an appropriate cue, you will not be able to recall information even
though it is stored in your brain. It also implies that information you may have thought you had forgotten may be
The model also explains how we often can come up with information so quickly -- the retrieval cue immediately
activates the memory trace associated with it, or a small set of traces that can be searched quickly for relevance to
the question being answered. The model also shows how it is that we can quickly determine that we don't know
something if the information we seek is not retrieved by the retrieval cue, then it likely isn't there.
skilled movements (procedures). Declarative memories are further subdivided into semantic and episodic
One unique form of declarative memory is episodic memory, which attempts to capture information such as “what”,
“when” and “where” [Clayton and Dickinson, 1998] [Nyberg, et al., 1996]. It is this memory structure that remembers
events that are observed through experience [Nuxoll and Laird, 2004]. In its simplest form, episodic memory can be
considered somewhat analogous to a snapshot from one’s past experience. One of the main features ascribed to
episodic memory by Tulving is that it, in essence, allows an agent to “travel back in time” [Tulving, 2002]. This
concept is based on the supposition that episodic memory allows an agent to be consciously aware of a re-
experience. Therefore, an agent retrieving an episode from episodic memory should not confuse the feelings of the
re-experience with their ordinary, real-time, awareness of the situation. In other words, recalling an episode may
cause an agent to internally experience some of the sensations present during that previous experience, but this is
not confused with the current perception of the environment (i.e. recalling an experience of eating an unpleasant food
does not make the hamburger a person is currently eating taste unpleasant). This ability to recall provides the agent
Example 1: Remembering that you went to your uncle’s house in New York when you were 11yrs old is an episodic
memory.
Example 2: Remembering what happened in the last football world cup uses episodic memory.
Semantic memory is the part of long-term memory dealing with words, their symbols, and meanings.
Semantic memory allows humans to communicate with language. In semantic memory, the brain stores information
about words, what they look like and represent, and how they are used in an organized way. It is unusual for a person
to forget the meaning of the word "dictionary," or to be unable to conjure up a visual image of a refrigerator when the
word is heard or read. Semantic memory contrasts with episodic memory, where memories are dependent upon a
Example 1: The rules of how to conjugate verbs in the Spanish language or knowing the past participle or the subject
Example 2: Another example of semantic memory is the recall of famous persons’ names like the name of famous
actors.
When we say that episodic memory is memory for events and semantic memory is memory for facts, we are
distinguishing between these two types of memory based on the types of information that is remembered. Endel
Tulving 1985 has, however, suggested that episodic and semantic memory can also be distinguished based on the
This type of memory refers to the skill that human possess like tying shoe laces, riding a bicycle, swimming, and
driving a car. It is expressed through performance and typically does not require a conscious effort to recall. Once
you have learnt it you don’t just forget it but rather it becomes a part of you.
People best gain procedural knowledge by practicing the procedures directly and partially through instructions given
in words, for example verbal coaching in sports, is partly a case of trying to impart procedural knowledge through
declarative means, although coaching by example. There is in most cases no substitution for practice.
Although long-term episodic, semantic, and procedural memories all represent independent systems, it would usually
be wrong to think of a particular task as relying exclusively on one type. Remembering yesterday’s events, knowing
that David Thompson was the Prime Minister or tying your shoe laces represent purely relatively pure cases, however
most human activities rely on the interaction of long-term memory systems. If you know how to set the table with the
fork to the left of the plate and the knife to the right, this is procedural memory, semantic memory or even episodic
Procedural memory also relates to cognitive behavior such as reading or remembering (The mental procedures we