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Topic of Winter Training Project: "Comparative Analysis of Samsung and Other T.V Segment"

The document outlines a winter training project to analyze Samsung's comparative market share in the TV segment. The research objectives are to study Samsung's market share, the major factors influencing TV sales, and how price affects TV sales. A survey is proposed to collect data from TV dealers on the brands they carry, number of TVs sold by brand last month, quality of post-sales service by brand, frequency of company representative visits, strength of promotional schemes, and factors affecting sales like brand image and price. The survey also requests suggestions from dealers.

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Sidharth Jha
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16 views

Topic of Winter Training Project: "Comparative Analysis of Samsung and Other T.V Segment"

The document outlines a winter training project to analyze Samsung's comparative market share in the TV segment. The research objectives are to study Samsung's market share, the major factors influencing TV sales, and how price affects TV sales. A survey is proposed to collect data from TV dealers on the brands they carry, number of TVs sold by brand last month, quality of post-sales service by brand, frequency of company representative visits, strength of promotional schemes, and factors affecting sales like brand image and price. The survey also requests suggestions from dealers.

Uploaded by

Sidharth Jha
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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TOPIC OF WINTER TRAINING PROJECT

“COMPARATIVE ANALYSIS OF SAMSUNG AND OTHER T.V SEGMENT”

RESEARCH OBJECTIVE:
 To find out the comparative market share of Samsung in TV segment.

 Study the major role in sells of TV.


.

 How price effect the sell of TV.

I ask some questions in a dealer.

(1) In which brand are you dealing in TV ?

1. Samsung 2. LG 3. Onida 4. Videocon 5. Philips 6. Others (specify it) ……

(2) How many years you involve in this business?

…………………………………

(3) How many televisions sells in last month?

Brand NO. of units


Samsung

LG

videocon

onida

Philips

others ( specify it)

Total
**Rank the following on the scale of 1- 4

1. Very good 2. Good 3. Average 4. Poor

(4) Which brand provides best post selling service?

1. Samsung ( )

2. LG ( )

3. Videocon ( )

4. Others (specify it) ……… ( )

(5) How does the company representative visit you?

1. Once in a month 2. Twice in a month 3. Thrice in a month 4.Day/ date …….....

(6) Which brand has the strong promotional scheme?

1. Samsung ( )

2. LG ( )

3. Videocon ( )

4. phillips ( )

5. Others (specify it) …………………… ( )

(7) Strong role in selling of television?

1. Strongly 2. Strongly 3. Moderately 4. Poor

(8) How does brand image play role in selling of TV?

1. Very strongly 2. Strongly 3. Moderately 4. Poor

(9) Are you satisfied with your delivery time?


1. Yes 2. No

(10) How strongly price plays a role in selling of TV?

1. Very strongly 2. Strongly 3. Moderately 4. Don’t effect

(11) Would you like to give some suggestion?

…………………………………

………………………………

Name: ……………………………

Address:………………………

………………….………

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