Scribd
Upload
6K views8 pages

Feasibility Report For Hotels and Resorts

The presentation discusses the parameters to be taken into account while doing feasibility study for hospitality projects

Uploaded by

Nukul Upadhye
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
6K views8 pages

Feasibility Report For Hotels and Resorts

The presentation discusses the parameters to be taken into account while doing feasibility study for hospitality projects

Uploaded by

Nukul Upadhye
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 8

Feasibility Report for Hotels and Resorts

Extending our insights, knowledge and experience for building and


growing businesses profitably
Market Feasibility

Collecting information about a potential market that can be used in


deciding how a product or service should be designed, delivered, priced
and marketed.
Market feasibility studies can provide invaluable information about the
likely success of new product or service ideas. Any time you are considering
changing your products or services, developing new ideas, moving into new
geographic markets, or expanding your business or service offering, Market
Street Research can provide accurate, timely, in-depth information that will
help you make the best possible decisions, given the characteristics of your
likely customer base and competitors.

2
Who Should Conduct Market Feasibility?

Any business or organization facing a significant investment or risk in developing


a new product or service should consider conducting market feasibility. If your
risk is high or your investment is likely to be large, conducting a feasibility study
can greatly improve your chances of succeeding with your product or service.

3
Market Research works with you to collect and analyze
information about:

• Unmet needs that could be addressed by a new product or service


• Overall demand for new products, services, or ideas
• Characteristics of likely customers (such as demographics and buying
behavior)
• Characteristics of likely competitors
• How competitors are likely to react when your product or service is
introduced
• How your new product or service should be designed to best meet
customers' needs
• How best to market, advertise, and communicate about your product or
service
• Likely barriers to successful introduction of your product or service

4
Major Contents in Market Feasibility Studies
•Location [Demographic]
• Connectivity and Accessibility with other cities
• Seasonality of Tourism
1. Estimated occupancy in different seasons
2. Estimated occupancy on weekdays and weekends
• Overview of Hotel Industry & Key Players at Location
• Key Attraction and Tourist Circuits
• Target Audience
• Deep Study of Key Players
• Target Arrival & Tourist Break up
1. Statistics on visitor arrivals
2. Type of visitor(Business or leisure)
3. Snapshot of local economy
4. Expected changes
5. Average length of stay of visitors in location

5
Major Contents in Market Feasibility Studies(..continued)

•Site Analysis
1. Proximity
Business and Trade Centers, Highways, Traffic Levels, Key
Attractions, Shopping Centers, Population Backup
2. Site Specific
Size, Zoning Laws, height restrictions and parking requirements,
Visibility, Accessibility

•Adequate labor supply


1. The middle-management or supervisory level
2. Labor costs projections
• wages, benefits, Wage trends, etc
3. Unions
• reasonable, flexible, and prepared to bargain in good faith

6
Major Contents in Market Feasibility Studies (..continued)
•Growth Drivers
• Role of Government in Tourism
• SWOT Analysis
• Demand and Supply Analysis
•Critical Success Factors
• Concept of Hotel and Resort
•Promotional Activities
• Financial Feasibility
1. Cost elements
• Land
• Construction
• Interest during construction
• Furniture, fixtures, and equipment
• Operating equipment
• Inventories
• Pre-opening expenses
• Working capital
2. Sources of financing
• Recommendations
7
D’Essence Hospitality is Boutique Management Consulting firm based in Mumbai
which provides specialty consulting services for the entire spectrum of the
hospitality industry with a special focus on hotel operators, builders and investors
This new division of D’Essence Consulting is backed by over 14 years of consulting
expertise and industry insights. We bring management and strategy consulting for
the first time to the hospitality industry

Mumbai
Address
303, Aar Pee Centre
11th Road, Gufic Compound
MIDC, Andheri (East)
Mumbai - 400093
India
Landline +91-22-2834 7425
Website www.dessencehospitality.com

Chandni Sahgal, Managing Partner


E-Mail [email protected]
Direct Line +91-22-28228142

You might also like