BARKATULLAH UNIVERSITY,

BHOPAL

MASTER OF BUSINESS ADMINISTRATION

FULL TIME COURSE

COURSE CURRICULUM

BATCH 2009 – 2011

SESSION 2009 – 2010 SESSION 2010 – 2011

 BARKATULLAH UNIVERSITY, BHOPAL
PROPOSED M.B.A. (FULL-TIME) COURSE CURRICULUM: Batch 2009 – 2011

FIRST YEAR SECOND YEAR

SEMESTER I SEMESTER III

1. CP – 101 Management Concepts & 100 17. CP – 301 Business Policy & Strategic 100
Practices Analysis
2. CP – 102 Quantitative Methods 100 18. CP – 302 Decision Support System & 100
Management Information System
3. CP – 103 Managerial Economics 100 19. CP – 303 Business Ethics & Corporate 100
Social Responsibility.
4. CP – 104 Environment and 100 20. CP – 304 Summer Training Report & Viva- 100
Management Voce
5. CP – 105 Communication Skills 100 21. Specialisation Paper – I 100
6. CP – 106 Accounting For Managers 100 22. Specialisation Paper – II 100
7. CP – 107 Computer Applications in 100 23. Specialisation Paper – III 100
Management
8. CP – 108 International Business 100 24. Specialisation Paper – IV 100
Environment
Total Marks 800 Total Marks 800

SEMESTER II SEMESTER IV
9. CP – 201 Organisation Behaviours 100 25. CP – 401 Corporate Evolution & Strategic 100
Management
10 CP – 202 Management Science 100 26. CP – 402 Business Legislation 100
11 CP – 203 Human Resource 100 27. CP – 403 Corporate Governance 100
Management
12 CP – 204 Financial Management 100 32. Elective Paper – I 100
13 CP – 205 Marketing Management 100 29. Elective Paper – II 100
14 CP – 206 Production & Operations 100 30. Elective Paper – III 100
Management
15 CP – 207 Research Methodology 100 600
Total Marks
16 CP – 208 Project Management 100
Total Marks 800 3000
Total Marks

DISTRIBUTION OF MARKS
SEM. I-800, SEM. II-800, SEM. III-800, SEM. IV-600 TOTAL MARKS –
3000

EXTERNAL EVALUATION IN EACH PAPER OF 80 MARKS

Sec. A (4 x 8) = 32 Marks Sec. B (3 x 16) = 48 Marks

INTERNAL EVALUATION IN EACH PAPER OF 20 MARKS

Mid Term Test -50% Seminar-30% Class Performance – 20%
Page - 1/2
 BARKATULLAH UNIVERSITY , BHOPAL

MBA (Full Time) Course – Batch -2009 – 2011

List of Specialisations & Elective Papers w.e.f. Session 2010-11

Students are required to study all core papers and opt any one-specialization area in Sem. III & one
elective area in Sem. IV.

SPECIALISATION ELECTIVES
MARKETING INTERNATIONAL BUSINESS
FSM – 1 Consumer Behaviour FELIB – 1 Export Import Procedures, Documentation and
Logistics
FSM – 2 Advertising Management FELIB – 2 International Economic Organisations &
Regional Blocks
FSM – 3 Sales & Distribution Management FELIB – 3 Global Human Resource Management
FSM – 4 International Marketing BUSINESS & ENTREPRENEURSHIP MANAGEMENT
HUMAN RESOURCE MANAGEMENT FELBEM – 1 Entrepreneurship Development & Enterprise
Management
FSO – 1 Management of Industrial FELBEM – 2 Small Business Environment and Management
Relations
FSO – 2 Management Training and FELBEM – 3 Finance & Marketing for Small Business
Development
FSO – 3 Human Resource Planning & RURAL AND URBAN MANAGEMENT
Development
FSO – 4 Organisational Development & FELRM – 1 Rural Industrialization
Effectiveness
FINANCE FELRM – 2 Rural Marketing
FSF – 1 Security Analysis and Investment FELRM – 3 Co-operative Management
Management
FSF – 2 International Financial EVENT MANAGEMENT
Management
FSF – 3 Management of Financial Services FELEM – 1 Principles of Event Management
FSF – 4 Corporate Taxation FELEM – 2 Resource Planning & Marketing
FELEM – 3 Control & Evaluation
RETAIL MANAGEMENT
FELRTLM-1 Retail Concepts and Practices.
FELRTLM-2 Marketing Concepts in Retail Management.
FELRTLM-3 Retail Strategies and Operations.
INFORMATION TECHNOLOGY MANAGEMENT
FESI – 1 System Analysis & Design
FESI – 2 Data Base Management System
FESI – 3 Strategic Management of Information
Technology

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 BARKATULLAH UNIVERSITY,

BHOPAL

MASTER OF BUSINESS ADMINISTRATION (F – T)

COURSE CURRICULUM

SEMESTER – FIRST

SESSION 2009 – 2010

 MANAGEMENT CONCEPTS AND PRACTICES

Course No. CP : 101 Max. Marks : 80

Min. Pass Marks : 32

Objectives: To familiarize students with Comprehensive Contemporary Management Principles and

Practices.

Course Content

Unit I: Management- Objective, Overview, Process, Functions, Skills and Roles, Nature and
Significance; Management and Society (Environment);
Unit II: Evolution of Management Thought – Taylor, Fayol, Elton Mayo, FC Bernard, Likert
and Webber (Theories of Management); Recent Trends and Future Challenges of
Management
Unit III: Planning – Concept, Importance, Types and Process. Strategic Management–Overview
and Process; MBO, MBE; Decision Making – Concept, Process, Types, Techniques and
Importance.
Unit IV: Organizing – Principles, Structure, Process, Importance; Organizational design;
Departmentation; Span of Control; Delegation; Decentralization; Staffing- Meaning,
Scope, Features, Steps and Process;
Unit V: Directing and Controlling - Motivation, Morale and Productivity, Leadership,
Communication (Organizational); Controlling- Nature, Process and Techniques; Co-
ordination.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks.
Sec. B: (Essay type & case) 3 out of 5 3 x 16 = 48 Marks.

SUGGESTED READINGS1. Koonz O Donnel: Principles of Management

2. Stonier J: Management, New Delhi Prentice hall of India
3. Gupta, Sharma and Bhalla: Principles and Practices of Management, Kalyani Publication
4. Rao and Krisna: Management Text and Cases, Excel books.
5. Ramaswamy, T., “Principals of Management”, Principal of Management”, Himalaya
Publishing House, Mumbai, 1998.
6. Srinivasan, R. and Chunawalla, S.A., Management Principals and Practices, Himalaya
Publishing House, Mumbai, 1995.
 QUANTITATIVE METHODS
COURSE NO. CP: 102 Max. Marks (Ext. Exam): 80
Min. Pass Marks : 32

OBJECTIVES :
The objective of the course is to make the students familiar with some basic statistical and linear
programming techniques. The main focus, however, is in their applications in business decision
making.

COURSE CONTENTS :

Unit – I Statistical basis of managerial decision: Frequency distribution and graphic

representation of frequency distribution, Measures of Central Tendency – Mean,
Median, Mode, Requisite of ideal measures of Central techniques, Merits, Domestic of
Mean, Median Mode and their managerial application.

Unit – II Dispersion Measures of dispersion range, Q.D., M.D., S.D., coefficient of variation,
skew ness, kurtosis.

Unit – III Theory of Probability and probability distribution – Mathematical probability, Trail
and event, sample space, Simple problem based on sample space, Binomial, Poisson,
Normal distribution and their application in business decision making.

Unit – IV Correlation and regression analysis – Karl Pearson’s coefficient of correlation, rank
correlation, repeated ranks, spears man’s rank correlation, regression equation,
Regression coefficient, Time Series analysis and forecasting.

Unit – V Sampling and Sample Tests – Purposive sampling, Random Sampling, Null –
hypothesis, Alternative hypothesis, Chi-square test of goodness of fit and t – test for
difference of Means and Application of these test in management.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks.
Sec. B: (Essay type & case) 3 out of 5 3 x 16 = 48 Marks.

SUGGESTED READINGS:

1. Gupta, S.P. and Gupta M.P. ‘Business Statistics’. New Delhi, Sultan Chand, 1997.
2. Levin Richard I and Rubin David S. ‘Statistics for Management’. New Jersey, Prentice Hall
Inc., 1995.
3. Kapoor, ‘Operation Research’.
4. Elhance, ‘Fundamental of statistics for Management’.
 MANAGERIAL ECONOMICS

COURSE NO. CP: 103 Max. Marks (Ext. Exam): 80

Min. Pass Marks : 32

OBJECTIVES :
The objectives of this course is to acquaint the students with concepts and techniques used in Micro –
Economic Theory and to enable them to apply this knowledge in business decision-making. Emphasis
is given to changes in the nature of business firms in the context of globalisation.

COURSE CONTENTS :

Unit – I Concepts and Techniques – Nature and Scope of Managerial Economics, Application
of Economics in Managerial Decision Making – Marginal Analysis; Theory of
Demand – demand functions, income and substitution effects, demand forecasting.

Unit – II Production and Cost – returns to scale, cost curves, break-even analysis; economies of
Scale, Theory of firm – profit maximization, sales maximization.

Unit – III Market Structure – Price and output decision under different market structures, price
discrimination, non-price competition.

Unit – IV Macro Economics–Aggregates and Concepts, GNP and GDP, Concept and
Measurement of National Income: Determination of National Income,

Unit – V Money Supply and Monetary Policy, Fiscal Policy: Aggregate Consumption – Gross
Domestic Savings, Gross Domestic Capital Formation – WPI, CPI and Inflation.
Consumption Function.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks.
Sec. B: (Essay type & case) 3 out of 5 3 x 16 = 48 Marks.

SUGGESTED READINGS :

1. Adhikary, M. ‘Business Economics’, New Delhi, Excel Books, 2000.

2. Chopra, O.P. ‘Managerial Economics’. New Delhi Tata McGraw Hill 1985.
3. Divedi D. N. , ‘Managerial Economics’, Vikas Publication.
4. Varshney R.L. & Maherhwari R. L., ‘Managerial Economics’.
5. Koutsoyiannis, A. ‘Modern Mico-Economics’, New York, Macmillan, 1991
 ENVIRONMENT AND MANAGEMENT

COURSE NO. CP: 104 Max. Marks (Ext. Exam): 80

Min. Pass Marks : 32

COURSE CONTENTS :

Unit – I Environmental Management: Fundamentals – Sustainable Development, Implications

of human population growth, Limits to growth, Environment and Business Schools;
Energy Management.
Unit – II Ecosystem Concepts: Basic Concepts and their application in Business, Industrial
Ecology and Recycling Industry; Environmental Management System: ISO 14000.
Unit – III Environmental Clearance / Permissions for establishing industry; and Environmental
Impact Assessment Report.
Unit – IV Approaches to corporate Ethics, Bio-ethics and Environmental Ethics; Dams and their
role.

Unit – V Pollution - Air, Water and Land, Waste Management; Trade in wastes; Biodiversity
Management, Role of Biodiversity in International Trade; Forest – Products and Trade,
Soil Erosion, Ozone depletion; Green House Effect; Global Warming.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks.
Sec. B: (Essay type & case) 3 out of 5 3 x 16 = 48 Marks.

SUGGESTED READINGS :

1. Uberoi, N.K.; ‘Environmental Management’, Excel Books, A-45, Naraina Phase –1.
New Delhi, 2000.
2. Pandey, G.N.: ‘Environmental Management’, Vikas Publishing House New Delhi,
1997.
3. Prabhakar V.K., ‘Environmental Analysis’, Anmol Pub.
4. Gupta N. Dass : ‘Environmental Accounting’, Wheeler Publishing, 19, K. G. Marg, New
Delhi, 1997.
 COMMUNICATION SKILLS

Course No. CP : 105 Max. Marks : 80

Min. Pass Marks : 32

OBJECTIVES:
The objective of this paper is to equip the students with the necessary skills and techniques of business
communication.

COURSE CONTENTS :

UNIT I : Communication : Meaning, nature, importance to managers, communication theories,

elements of communication process, importance of feedback, Model of
Communication, Barriers to effective communication.

UNIT II : Types of Communication : Oral, Written & non verbal, Upward, Downward & Lateral:
Speeches for different occasions; Interviews; Group Discussion; Conferences;
Effective Listening; Grapevine communication.

UNIT III : Written Communication : Letter Writing; Types of Business Letters; Do’s & Don’ts of
business letters.

UNIT IV : Non – verbal Communication : Meaning and importance; Kinesics; Proxemics;

Chronemics; Para-language; Artefacts

UNIT V : Report Writing: Types and structure of reports, Drafting of reports. Strategies to
develop effective communication skills – Do’s & Don’ts of Public Speaking.
Importance of Resume and Covering letter – Writing a Resume, essentials of drafting
an effective resume.

SCHEME OF EXAMINATION:
Total Marks: ( Internal 20, External 80) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A: (Short Answers) 4 out of 8 4x8 = 32 Marks.
Sec. B: (Essay type & case) 3 out of 5 3x16 = 48 Marks.

SUGGESTED READINGS :
1. Rodriques, M.V., Effective Business Communication, Concept Publishing Company, Delhi,
2003.
2. Rayudo. C.S., Communication, Himalaya Publishing House, Delhi 2008.
3. Sinha, K.K., Business Communication, Galgoita Publishing Company, New Delhi, 2006.
4. Raymond V. Lesikar, John D. Pettit, Jr, Business Communication – Theory and Application,
AITBS Publishers & Distribution, Delhi, 1999.
5. Herta A. Murphy, Herbert W. Hildebrandt, Jane P. Thomas, Effective Business
Communication, Tata McGraw – Hill Publishing Company Limited, New Delhi, 2008.
6. Diwan Parag, Business Communication, Excel Books, New Delhi, 1997.
 ACCOUNTING FOR MANAGERS

COURSE NO. CP-106 Max. Marks (Ext. Exam): 80

Min. Pass Marks : 32

OBJECTIVES:
The basic purpose of this course is to develop an insight of postulates, principles and techniques of
accounting and utilization of financial and accounting information for planning decision-making and
control.

COURSE CONTENTS:

Unit – I Financial Accounting – Concept, Importance and Scope, Principles of Double Entry,
Ledger Accounting, Preparation of Trial Balance.
Unit – II Preparation of Financial Statements – Profit and Loss Account and Balance Sheet;
Depreciation Accounting.
Unit – III Financial Statement analysis – Comparative Statement; Common Size Statements;
Ratio analysis, Cash flow and fund flow analysis.
Unit – IV Management Accounting – concept; Needs, Importance; Cost Accounting – Records
and Processes, Inventory Valuation, Reconciliation between Financial and Cost
Accounts.
Unit – V Costing for Decision-Making, Marginal Costing and Absorption Costing;

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks.
Sec. B: (Essay type & case) 3 out of 5 3 x 16 = 48 Marks.

SUGGESTED READINGS:
1. Anthony R n and Reece, J. S. ‘Accounting Principles’, 6 th ed. Homewood, Illinois Richard D,
Irwin, 1995.
2. Bhattacharya S K and Dearden J. ‘Accounting for Management’. Text and Cases. New Delhi,
Vikas 1996.
3. Sharma & Gupta, ‘Management Accounting’ Kalyani Publication.
4. Pandey I. M. , ‘Management Accounting’, Vikas Publication.
 COMPUTER APPLICATIONS IN MANAGEMENT

COURSE NO. CP-107 Max. Marks (Ext. Exam): 80

Min. Pass Marks : 32

OBJECTIVES:
The objectives of this course include developing an appreciation of different software and hardware
systems available in the industry among the students and build up the experience of computer usage in
business organizations with specific reference to commercial data processing systems.

COURSE CONTENTS:

Unit – I PC: Introduction, Configuration, Operating system features and functions, Application
programs and packages. Word Processing: Word Basic, Formatting text & documents,
Working with Header Footer, Tables, Macros, Toolbar, Mail merge. Excel:
Spreadsheet , Range , Formulas , Functions , and Graphs. Power Point: - Power point
basics, creating Presentation, Working with Text, Graphs, Multimedia.

Unit – II Database : - Basic concept, Data base system architecture, data models, relational
model, relations, relation representation, SQL,

Unit – III Data Communication :- Computer Networks (LAN, MAN, WAN), Network Hardware,
Reference Model , Network Topologies , Transmission mode, Transmission media
(Guided, Unguided)

Unit – IV Working with HTML tags:-colors, Hyperlinks, Unordered Lists, Ordered Lists,
Definition Lists, Marquee, Tables, Forms, Basic of Java scripts & VB script for
interactive pages. Website Hosting, E-Mail, Blogs, Forums.

Unit – V System Security :- Virus, Type of Virus, Antivirus, Firewall, E-Commerce :

Understanding of E-Commerce, Generation of E-Commerce, Needs & Importance of
E-Commerce, Application of E-Commerce.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks.
Sec. B: (Essay type & case) 3 out of 5 3 x 16 = 48 Marks.

SUGGESTED READINGS :
1. Working with MS Office – Tata McGraw Hill.
2. Fundamental of Data base management system, Renu Vig, Ekta Walo, Indian Society of
Technical Education.
3. Networking, Joseph R. Levy.
4.  Mastering HTML 4.0 – Ray & Ray, BPB Publication.
5.  The Antivirus Book – Saumil U Shah
6.  E-Commerce Strategies – Charles Trepper, PHI.
 INTERNATIONAL BUSINESS ENVIRONMENT

COURSE NO. CP: 108 Max. Marks (Ext. Exam): 80

Min. Pass Marks : 32

OBJECTIVES:
The primary Objectives of this course is to acquaint the students to emerging global trends in business
environment.

COURSE CONTENTS:
Unit – I International Business : An Overview – Types of International Business; The External
Environment. The Economic and Political Environment, The Human Cultural
Environment.

Unit – II Balance of Payments, WTO and its importance for Indian Business, International
Monetary Fund (IMF), Word Bank (IBRD).

Unit – III Exchange rate determination, Fixed and Flexible exchange rate, Convertibility of
Rupee and its implication, Foreign Institutional Investors (FII), Foreign Direct
Investment (FDI), Euro-Currency.

Unit – IV Regional Blocks; Internationalization of Service Firms, Export Management; Joint

Ventures and Global Competitiveness.

Unit – V Globalization and Human Resource Development; Globalization with Social

Responsibility.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A: (Short Answers) 4 out of 8 4 x 8 = 32 Marks.
Sec. B: (Essay type & case) 3 out of 5 3 x 16 = 48 Marks.

SUGGESTED READINGS :

1. Alowrth, Julian S. The Finance, Investment and Taxation Decisions of Multinational

London, Basil Blackwell 1988.
2. Bhalla, V K and S. Shivaramu, International Business Environmental and Business
New Delhi, Anmil 1995.
3. Bhalla, V K International Economy, Liberalisation Process, New Delhi, Anmol, 1993.
4. Daniel, John D and Radebangh, Lee H International Business 5th ed., New York,
Addision Wesley, 1989.