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Search Engine Optimization: Crash Course

This document provides information about Inbound Marketing Indonesia, an inbound marketing services company founded in 2009. It summarizes their services, location in Bandung and Jakarta, and lists contact details including their website, email, and social media profiles. It then introduces co-founder Ridho Putradi S'Gara and provides his background and contact information. The remainder of the document outlines an agenda for a workshop on search engine optimization techniques and strategies.

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InboundID
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© Attribution Non-Commercial (BY-NC)
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Download as PPTX, PDF, TXT or read online on Scribd
189 views

Search Engine Optimization: Crash Course

This document provides information about Inbound Marketing Indonesia, an inbound marketing services company founded in 2009. It summarizes their services, location in Bandung and Jakarta, and lists contact details including their website, email, and social media profiles. It then introduces co-founder Ridho Putradi S'Gara and provides his background and contact information. The remainder of the document outlines an agenda for a workshop on search engine optimization techniques and strategies.

Uploaded by

InboundID
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Crash Course

Search Engine Optimization


Inbound Marketing Indonesia
Founded in 2009
Pioneer in providing inbound marketing services
Hubspot Partner, Certified Educator
Based in Bandung and Jakarta
Friendly 
Get Connected
◦ Website : http://inboundmarketing.web.id
◦ Email : [email protected]
◦ Twitter : http://twitter.com/InboundID
◦ Facebook : http://facebook.com/InboundID
◦ LinkedIn :
http://www.linkedin.com/company/inbound-marketing-indonesia
me: Ridho Putradi S’Gara
Co Founder at Inbound Marketing Indonesia
Studied at Institut Pertanian Bogor, majored in the
computer science
Also working as Internet Marketing Manager for Asia
at LaSalle College International
Get connected
◦ Email : [email protected]
◦ Twitter : http://twitter.com/idowebid
This Workshop

Is anopen forum , so bring on questions,
comments, and shared experiences
We’re also a learner
Search Engine Optimization

The use of various techniques to improve a
web site's ranking in the search engines
and thus attract more visitors
Recent Updates
Google Algorithm
Universal Search
Social Media Search
etc
Google updates
Reduce rankings for low-quality sites
Provide better rankings for high-quality sites
Universal Search

Web Pages

Images

Places

Videos
Social Media Indexing
So, Why SEO is
important?
SEO is important because
Search engine drives high quality traffics
90% of people only click website that are visible on

the #1 page of SERP


Agenda
Keywords Analysis
On Page SEO
Link Building Strategies
Geo Targeted SEO
Social Media for SEO
Ongoing SEO Improvement
Black Hat SEO
Keyword Analysis

Search engines works


with keywords
Initial Keywords
Root names
Related names
Competitors names
Geographic variations
Descriptive variations
Etc
Primary Selection
Sufficient search volume
Relevant
Relative competition

Choose the right


keywords!
We can use :

Google Adword Keyword Tool


Wordtracker, Wordstream, SEO Book
Choosing relevant keywords
Not only pull in traffic, we need

keywords that
convert .
Competitive research
Number of search result
Top 10 Competitors

Having our keywords on the


first page of SERP is great. But
having keywords that convert
well is awesome.
Winning the competition
Authority
◦ Links to website
◦ Links to specific page
◦ The anchor text links
Relevance
◦ Title
◦ Internal navigation
◦ Keywords on URL
Remember this!

You're not married to your


keywords. Be flexible. Works
only with keywords that
work!
Optimizing the SEO on
On Page SEO the internal website
The Basics
URL
Page Title
Meta Tag
Headings
Content / Keyword Density
Search Engine Friendly URL
crashcourse.com?p=2 is less friendly than
crashcourse.com/inbound-marketing-
course.html
Page Title
Keywords on title
No duplicates

Rather than having repetitive page title like

Download Music, FREE Download Music, Download Latest Music

.. use the variation

Download Free And Latest Musics


Meta Description
Search Engine use Meta Description as snippet for
their search result
Meta description help increase the CTR
Most of search engine has 160 char on their
snippet
<meta name="description" content="Inbound
Marketing Indonesia was founded in 2009. Our
goal is to help your company convert more of
its leads into sales. By optimizing your
conversion process, we can help increase your
company’s bottom line." />
Content / Keyword Density
Don’t choose between readability and SEO.
Keyword stuffing is not going to work
Avoid duplicate contents
Human visitor is your priority
User Generated Content
Content Summary
Content Tagging

Let your users help your


on page SEO.
Link Building
Strategies
Links help website's ranking
better by increasing the
search
authority.

Off Page SEO


Check your links
Google Webmaster Tools
Backlinkwatch
Anchor Text
Anchor is a clickable text of a link
Anchor text rich

Text links are much


better than images links.
Link Building Tactics
Completely Manual
Editorial
Combination

High quality links = Vote for


your website.
Manual Link Building
Paid Links Submission
Link Exchanges
Article Submission
PR Submission
Directory Submission
Guess Blogging
Sponsored Post
Editorial
Create a high quality
content and let people
recommended it.
Link Bait
Provide the easiest way to link back to your website.
Use badges, copy-able codes
Invite your communities to link back to your
website.
Geo Targeted SEO
The Places reviews on Google search result
Build local trust
Geo Targeted SEO Techniques
Geo Tagging
<meta name=”geo.position” CONTENT=”49.2;-123.4″> (latitude, longitude)
<meta name=”geo.placename” CONTENT=”London, Ontario”> (city, State/Province)
<meta name=”geo.region” CONTENT=”CA-ON”> (Country, State/Province)
<meta name=”ICBM” content=”49.2;-123.4″> (latitude, longitude)

Local Listing
Local listing / directory website
- Google Places
- Yahoo Local Listing
- Bing Local Listing
- DMOZ
- Etc

Geo Targeted Keywords


Social Media for SEO
Social Media Indexing / Realtime Search on Google
Search Result
High Ranking Social Media
Monitor your SEO Campaign
Adjust your keywords
Maintain On-Page Optimization
Focus on External Link Building

Ongoing SEO Improvement


Ranking Dashboard

Keyword Target Page Conversion Monthly Difficulty Ranking


Rate Search
Inbound Inboundmarke 15% 410 0.78 1
Marketing ting.web.id
Services
SEO Services Inboundmarke 5% 1000 1 44 (-3)
ting.web.id/seo
-services

Google Webmaster Tools


Website Grader
Alt on images
Title on anchor
Keywords on file name
Un-shorted URL sharing

Small but big


Question?
SEO Games 2011, win $500 cash prize

This Slides
http://eepurl.com/c2RHE

Thank you

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