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3.3) SWOT Analysis: Strength

The SWOT analysis identifies strengths such as using proven technology, being contactless, and using reliable components. Weaknesses include not being well-known yet and being slightly more costly than hand washing. Opportunities exist to expand branches as automatic car washing may become more popular with technology advances. Threats include people still preferring hand washing and high costs to increase awareness. The document provides criteria for evaluating potential land for an automatic car wash, including the land having a rectangular shape, enough space, no obstructions to visibility or vehicle access, a level topography, connection to a flat street, location on a busy street near other businesses, and characteristics allowing easy vehicle turning and traffic flow.

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53 views

3.3) SWOT Analysis: Strength

The SWOT analysis identifies strengths such as using proven technology, being contactless, and using reliable components. Weaknesses include not being well-known yet and being slightly more costly than hand washing. Opportunities exist to expand branches as automatic car washing may become more popular with technology advances. Threats include people still preferring hand washing and high costs to increase awareness. The document provides criteria for evaluating potential land for an automatic car wash, including the land having a rectangular shape, enough space, no obstructions to visibility or vehicle access, a level topography, connection to a flat street, location on a busy street near other businesses, and characteristics allowing easy vehicle turning and traffic flow.

Uploaded by

kaustubh_patel
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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3.

3) SWOT analysis:

Strength:

It uses latest, proven and successful technology.

It is a contact less or touches free system.

It uses internationally available and reliable components.

It requires a very little time.

It gives the car a shiny and new look.

Weakness:

This is not a well-known process yet.

This process is little bit costly than hand wash.

There is only one washing zone. Many cars may find it distant from its way.
Opportunity:

There is a scope for expansion of new branches.

As it is a technology-based age, this process might become more popular.

In this new technological time people might find the hand washing system obsolete very
soon and realize the automatic car wash only solution.

luxury car industry has been growing at a rate of about 15% annually.

India is presently ranked 17th amongst auto car manufacturing countries in the
world and India is poised to become third largest auto car manufacturing hub in the
world by 2020

Threat:

People might not take this new change very soon and they might prefer to go to the hand
wash system.

It might be very costly to make people aware of this new opportunity.

Many new companies might find it profitable and enter into the business.

4.1.2) Basis of evaluation of the land:

Evaluation should be done on each piece of land according to following ideal criterion.
- Shape and space  Rectangular
 Enough space for Customer Car parking and any
future projects if desired.

- Frontage  No physical obstructions like electric or telephone


poles, guy wires, etc.
 Easy turning of car into the land, which out much
guiding hassles

- Topography  Leveled and even (if uneven, can be excavated)


 Connecting street must be flat at least 100 feet in
each direction. (If Street in not flat, post big
signboards so your car wash is visible from distance.
Motorists can plan well in advance about having a car
wash)

- Street Characteristics  Busy Street


 Turning, corner plot
 No Exit restrictions (One Way etc.)
 The site on the side by which the majority of the
drivers pass on their way home.
 Near a traffic signal
 Near a Shopping Mall, Cinema Theatre, Gas Station,
Car Service Station, Public Place, etc.

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