PATMAI BUSINESS PLAN

Name of Business: PATMAI

Address: Downtown, Dasmarinas City, Cavite

Owner: Ma.Patricia A. Matias

Address: B26 L14Ranger St. Satellite Homes 3, San Jose, Dasmarinas city Cavite

Tel: (046)4892836

Date prepared: Oct 7, 2010

Executive Summary
The PATMAI will be specialize in selling siomai both fried and steamed. The
PATMAI siomai can be be pork, beef, fish, chicken and sharkfin. The
PATMAIproducts will be coming from the manufacturer of siomai and the like.
The PATMAI will also offer rice and drinks in affordable prize. Our product can be
sold in siomai alone or a combination of rice and siomai.
The PATMAI will focus on two market:
 The Daily Commuter- someone travelling to/from work and school, out
shopping, delivering goods & services or just out for a drive.
 The Captive consumer- someone who is in a restricted environment that
does not allow convenient departure and return while searching for snack
or where snacks are an integral part of the environment
The proposed business location for PATMAI store will be in downtown of
Dasmarinas, Cavite. The said location will penetrate the commuter and captive
consumer markets.
The PATMAI sales strategy includes hiring employees who genuinely enjoying
their jobs. I will continually assess all aspects of the business and interact with our
customers personally, evaluating food choices for popularity and keeping
favorites always
The PATMAI objectives is to operate and grow at a profitable rate through sound
economic decisions at the same time providing the customers the food in a
convenient and efficient time
The key to success of PATMAI are:
1) The visibility, traffic pattern and convenient access of its locations
2) The cheerful, skilled and well trained friendliest servers.
3) The affordability of the products to consumers either students, workers and
others.
4) Positive image and word-of-mouth advertising
5) The store will be visually attractive, clean, fast and efficient operations

THE PRODUCT:
PATMAI siomai will be delivered by the contact distribution/ manufacturer which
will be stored at the freezer

PATMAI siomai will offer different variety of siomai can be pork, beef, spicy fish
and sharksfin. I will also offer juice and flavored rice.

PATMAI siomai will be sold in four pieces per stick per variety with or without rice
in a Styrofoam w/ its unique home made sweet chili sauce
As the customer ordered that will be the time the siomai will fry except for the
steamed. The steamed siomai will keep hot in the steamer.
Each customer will pay first as they order and numbered the receipt given by
cashier in order to serve the first one

MARKETING PLAN:
The business locational of PATMAI is near the church, school, market, business
establishment and municipal hall. So targeted buyers are the students, workers
and others passers-by.
Through flyers and word of the mouth the PATMAI will be well known to the
targeted buyers. The affordable prize to every customer will attracted them
added the delicious taste of siomai w/ sweet chili sauce and the flavoured rice
Pricing:
Siomai w/ rice Siomai w/o rice
Beef (4pcs) P.35 P.25
Pork (4pcs) P.35 P.25
Sharksfin (4pcs) P.35 P.25
Spicy fish (4pcs) P.35 P.25
Distilled water P. 10
Iced Tea :
12oz- P. 10
16oz- P.15

Organizational Plan
The PATMAI is a food retailer. The PATMAIs uses a system of food service kiosk to
provide a cheap and delicious and efficient way
The PATMAI is a sale proprietorship of Ma. Patricia A. Matias
All funds are raised by herself. Majority of the funds will be used to pay rent, to
buy equipment/ appliances and provide capital for six months of operating
expenses
Operating Plan
The PATMAI will be personally managed/ supervise directedly by the owner. The
employees were the one responsible on maintenance of the store, selling cooking
the products.
Machinery/ Equipment needed were:
1 chest freezer
1 up right streamer
1 glass storage cabinet
1 big rice cooker
1 deep fryer
1 gas stove
1 cash register
Other materials needed  Table napkins
 Cash register paper
 Paper plate
 Plastic bags for take out
 Styrofoam
 Garage bags
 Sticks
 Garage cans
 Plastic cups w/ cover

Financial Plan
Capital P 250,000
Rent: p.7000/ month per 3 weeks P 21,000
Machinery/Equipment 48,000
Other materials needed 18,000
Identity/Logos/Flyers 5,000 P92,000
Add:
4,000 pcs. Siomai 16,000
Can of cooking oil 1,500
Soy sauce 500
Garlic 60
Chili 50
Seasoning 100
Sugar 120 18,530
Add:
Salary of 4 employee for 3 months 24,000 P134,530

Capital P250,000
Less: Liabilities 134,530
Cash on hand P115,470
Pro Forma projected income Year1 Year2 Year3
For 4,000 pcs of siomai sold
4,000/4(pcs per stick)= 1000 stick
For 1,000 sticks, 350 for w/out rice
And 650 for w/ rice P. 22,750/ mo
Bottled water P. 500
Juice 2400 307,800 307,800 307,800

Pro Forma profit and loss Year1 Year2 Year3

Projected GP 307,800
Less:
Projected total expenses 166,000
Projected net Profit 141,800
RETURN OF INVESTMENT (ROI) IS AFTER 2 YEARS OF OPERATION