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 CONTENTS

Contents
BUSINESS & MANAGEMENT 4 Marketing Channels 82
Principles of Management 4 Public Relations 82
Business Environment / Functions 8 Direct Marketing 83
Organizational Behaviour 11 Non-Profit Marketing 83
Organizational Theory 17 Sports Marketing 84
Human Resource Management 19 Entertainment and Marketing 86
Employee Relations 25 Pricing 86
Human Resource Strategy 26 MIS 87
International Human Resource Management 27 Introduction to MIS 87
Human Resource Development 28 E-Business 92
Research Methods 29 Information System Strategy 94
Strategic Management 30 Introduction to Database Management 94
International Business 37 Systems Analysis and Design 95
Change, Leadership & Innovation 42 Decision Support Systems 95
Entrepreneurship 45 Project Management for IS 96
Business Ethics 48 DECISION SCIENCES 96
Skills 50 Enterprise Resource Planning 96
Business Communication 53 Production and Operations Management 97
MARKETING 54 Supply Chain Management 100
Principles of Marketing 54 Purchasing Management 102
Marketing Communications 57 Service Operations 102
Advertising 61 Operations Strategy 102
Consumer Behaviour 62 Project Management 103
Marketing Research 64 Quality Management 104
International Marketing 68 Production Planning & Inventory 104
Marketing Management 70 Basic Business Statistics 105
Strategic Marketing 73 Quantitative Methods 108
Marketing Planning 75 Management Science 109
Brand Management 76 Business Forecasting 110
Internet Marketing 77 Introduction to Computing 111
Services Marketing 78
Product Management 79 Author Index 114
Selling & Sales Management 80 Title Index 117
Relationship Marketing 81 Contact Addresses 120
Retailing 81

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PRINCIPLES OF
MANAGEMENT

Management new
EDITION
An Introduction/Companion Website
with Gradetracker Student Access Card
Fourth Edition
DAVID BODDY

A comprehensive introduction to the themes and functions of

management within the clear process framework of planning,
organising, leading and controlling. The 4th edition of this well-
respected text has been revised and updated to incorporate the latest
research and most recent and relevant examples and illustrations.
It is written for students on undergraduate and postgraduate degree
programmes, or undertaking professional qualifications.

Features Table of Contents

Among the most valuable features and aids to
PART ONE: AN INTRODUCTION TO
learning in the book are:
MANAGEMENT
• Case studies on organisations as diverse and
1. Managing in organisations
globally known as Virgin, Nokia,
2. Models of management
Vodafone/Ericsson and Starbucks, to provide
PART TWO: THE ENVIRONMENT OF
relevant illustrations of theory in practice.
MANAGEMENT
• Critical Reflections to encourage the 3. Organisational cultures and contexts
application of personal experience and critical 4. Managing internationally
thinking to the issues in question. 5. Corporate social responsibility
• Skills Development Activities to build practical PART THREE: PLANNING
and work-based competences. 6. Planning
• Key Terms highlighted in the text and defined 7. Decision making
both at the margin and in a full Glossary. 8. Strategic management
9. Managing marketing
New to this edition: PART FOUR: ORGANISING
Based on what our customers wanted 10. Organisation structure
• Brand new cases including Google, IKEA and 11. Human resource management
Innocent drinks 12. Information technology and e-business
• New chapter 12 on Informatin Technology 13. Managing change and innovation
and e-business PART FIVE: LEADING
• New chapter 18 on Performance Measurement 14. Influence and power
and Control 15. Motivation
16. Communication
• Chapter 10 and 12 combined into a more 17. Teams
focused chapter on Structure PART SIX: CONTROLLING THE BUSINESS
• Substantially revised chapter 13 on Managing 18. Performance measurement and control
change and Innovation 19. Finance and budgetary control
• Every chapter concludes with a focus on 3 key 20. Managing operations and quality
current themes - performance, responsibility
and internationalisation.  2008
1-4058-8734-6 / 978-1-4058-8734-2
The following online resources support the Financial Times/ Prentice Hall
text:
• For Instructors: teaching manual, powerpoint
slides and testbank
• For Students: self-assessment questions,
glossary, revision “flashcards” and exercises to
develop work and study skills

4
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 PRINCIPLES OF
MANAGEMENT

new new
EDITION EDITION

Management Management Fundamentals of

Concepts & Practices Ninth Edition Management
Fifth Edition STEPHEN P ROBBINS
Sixth Edition
TIM HANNAGAN MARY COULTER
STEPHEN P ROBBINS
Management provides students In Robbins/Coulter Management DAVID A. DE CENZO
with a thorough explanation and 9/e, students learn from real
managers how to apply Robbins/DeCenzo is the
exploration of management
management theory. Students best-selling brief paperback text
concepts and practices across all
are actively engaged in putting that gives students more depth
management functions.
concepts into practice – thinking and breadth of practical tools to
The major theme of the book is practice their management skills
and acting like real managers
management at a time of change, (Management Workshop) than
through the integration of
reflecting the challenges faced by any other textbook.
various in-text assignments and
managers with increasingly rapid
unique online activities (Robbins The subject matter encompassed
developments in technology, the
Online Learning System in an introductory management
culture and environment in which
(R.O.L.L.S)). text is inherently exciting. This
they work and the globalisation of
edition will cover the essential
ideas and business activity. Features
concepts of management that
Written in a straightforward style, • Designed to be student-friendly
students will find interesting and
the book contains chapters and readable, Robbins/Coulter
straightforward. Some points of
contributed by experts in their includes a variety of fascinating
distinction include:
field to ensure coverage of the examples that pique student
interest and make • Why a company like Pepsi
most recent ideas and practices.
management principles real. would assist its rival Coke when
Features Coke’s product recipe was
• Q&A - Designed to be
Among the most valuable features stolen
students’ 24/7 tutorial, Q&A
and aids to learning in the book • How two employees at PNC
addresses the questions most
are: Financial effectively share one
frequently asked by students.
• Contributed chapters from job
‘Understanding Yourself’: this
experts in their field
section helps students learn • How companies like GE are
• Case studies, examples and more about their skills, actively recruiting global
exhibits encourage active strengths, and weaknesses. leaders–especially in China
learning and help relate theory
• Self-Assessment Library offers Features
to real-life management
students the benefit of taking a • Management Workshop –
• A wide range of contemporary self-assessment test Step-by-step instructions within
issues: business ethics, immediately after they’ve the body of each chapter,
environmental and green learned a concept. guide students through
issues, leadership, brand
• SAL increases students’ self- practical skills exercises
management, globalisation,
awareness of who they are and • NEW! Integrating Chapter
innovation and
how they interact with others. Skills - Throughout the text
entrepreneurship, teamwork,
Self-reflection helps students the authors have integrated a
and management careers
learn, retain, and apply new feature at the end of each
Instructor resources for theoretical concepts to their chapter to encourage students
download: Instructor’s Manual own careers. to apply concepts they've
and PowerPoint slides.
2007 672pp Hbk learned.
 2008 808pp Pbk 0-13-225773-4 / 978 0-13-225773-2 2008 480pp Pbk
0-273-71118-0 / 978-0-273-71118-6 Prentice Hall 0-13-600710-4 / 978-0-13-600710-4
Financial Times/ Prentice Hall
Prentice Hall
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PRINCIPLES OF
MANAGEMENT

COMING SOON

Self-Assessment Management Modern

Library Second Edition Management
JOHN NAYLOR
(CD-ROM) Tenth Edition
Twelfth Edition Suitable for use on introductory SAMUEL C. CERTO
STEPHEN P ROBBINS management modules on 1st or S. TREVIS CERTO
2nd year undergraduate
Prentice Hall’s Self-Assessment programmes, and postgraduate Modern Management, 10e is the
Library is a unique learning tool diploma and Masters courses. most flexible book available. It is
that allows you to assess your built around the concept of
This edition has been fully “Core Plus” - a core of chapters
knowledge, beliefs, feelings, and
updated and revised. The book covered in most courses ,
actions in regard to a wide range
covers the important elements of surrounded by a rich selection of
of personal skills, abilities, and
an introduction to management optional chapters that enable
interests. Provided scoring keys
course; planning, organising, one to teach exactly the type of
allow for immediate, individual
implementing, controlling and course he/she wants to teach.
analysis. This single volume of
changing. The text also explores Possible “flavors” around the
fifty-one research-based
origins and context of core? (a) Management History
instruments is organized into
management globalisation, social (b) Operations Management (c)
three parts – What About Me?
responsibility; quality and Information Technology in
Working with Others, and Life in
enterprise. A critical view Management (d) Creativity and
Organizations – and offers you
stimulates the learning process in Innovation in Management.
one source from which to learn
an engaging fashion for students.
more about yourself. Modern Management, 10e offers a
Learning is further aided by
Features: diagrams and real-world business powerful method for student
• 51 research-based examples. Case studies and study. The integrated learning
Self-Assessments – Our entire examples are taken from many plan first asks the reader if they
collection of 51 instruments, 10 sectors, and are truly global. A have met the Student Learning
of which are all new to this strong emphasis is placed on Objective, then asks readers to
edition, are from sources such examining the application of respond to Study Questions
as Journal of Social Behavior theory in practice. followed by Action Summary
and Personality, Harvard Questions. After achieving
Business Review, Organizational  2004 688pp Pbk mastery of the key concepts,
Behavior: Experiences and 0-273-67321-1 / 978-0-273-67321-7 readers are provided an
Financial Times/ Prentice Hall opportunity to apply
Cases, Journal of Experimental
Education, Journal of Applied management concepts in several
Measurement and more. types of activities: Individual
Exercises, Group/Team
• Work-life and career focused -
Exercises, Cases, and Video
All self-assessments are focused
Cases.
to help individuals better
manage their work-lives or 2006 648pp Pbk
careers. 0-13-149470-8 / 978-0-13-149470-1
Prentice Hall
• Save Feature - Students can take
the self-assessment unlimited
number of times, save and print
their scores for class discussion
2007
0-13-221793-7 / 978-0-13-221793-4
Prentice Hall

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 PRINCIPLES OF
MANAGEMENT

Management
Second Edition
MICHAEL HITT
STEWART BLACK
LYMAN W PORTER
This text connects theory with
practice, incorporating the latest
research findings to make
management relevant and
exciting to aspiring managers. It
covers the key topics of the
management of change,
evaluating the external
environment, managing within
cultural contexts, ethics and
social responsibility, motivation,
leadership, groups, teams, and
control.
Key Features
• The second edition of the
book is more concise without
sacrificing the important
content. Three new sections
include:
- One chapter on
“International Management
and Globalization”
- Another chapter titled
“Operations Management”
• An Appendix has been added
titled, “The History of
Managerial Thought and
Practice” for those students
who desire to learn more
about the historical
development of the
management field.
• The self assessment feature has
been added at the end of each
chapter to help students think
about themselves, and how
their inclination or orientation
relates to some of the material
covered in the chapter.
2009 624pp Pbk
0-13-235437-3 / 978-0-13-235437-0
Prentice Hall

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BUSINESS
ENVIRONMENT /
FUNCTIONS

The Business The International Understanding

Environment Business Organisational
Fifth Edition Environment Context
IAN WORTHINGTON IAN BROOKS Second Edition
CHRIS BRITTON JAMIE WEATHERSTON CLAIRE CAPON
By encouraging students to GRAHAM WILKINSON
Understanding Organisational
explore the challenges and
The International Business Context introduces organisations,
opportunities managers face in
Environment is a thoroughly their structures, behaviours,
the business environment, this
revised and re-orientated edition cultures, resources and functions,
text will provide students with a
of the successful text entitled The before showing how
solid foundation from which to
Business Environment by the same organisations can manage their
build upon their business
author team. Responding to external environment.
knowledge.
demand for a more global The student is supported in their
Features: perspective, the book offers learning with the many activities
• Broad and engaging coverage broad and discursive coverage of which are both integrated
of the environment, provides a the external international throughout the text and
solid foundation for students environment that organisations encourage the acquisition of
to build upon face. It addresses the key issues knowledge and the development
• A student friendly text that and institutions within the of skills.
guides the reader through this economic, political and legal
frameworks, as well as the This text is suitable for students
dynamic subject
impacts of social and cultural, taking a level 1 or level 2 module
• Encourages students to actively on Business Studies courses, such
technological and ecological
think about the challenges that as BA Business Studies, HND
developments.
face every organisation in this Business Studies and those
changing, global economy Aimed at undergraduate students studying business as part of a
taking an introductory module degree course.
• Mini case studies throughout
on the context and environment
provide an opportunity for Features:
of business as part of an
students to relate the theory • A new introductory chapter on
International Business, Business
they have learnt into organisational behaviour, many
Studies or Management degree.
manageable, real world new case studies and the
examples Features: chapter features listed below.
• Truly international perspective
 2006 560pp Pbk • The text is illustrated
0-273-70424-9 / 978-0-273-70424-9 • Comprehensive business focus throughout with many new,
Financial Times/ Prentice Hall covering all aspects of business relevant and contemporary
environment case studies.
• Longer and shorter cases • Each chapter includes
represent range of industries assignment questions with
in public and private sector learning outcomes and short
• Mini-cases and discussion answer questions.
questions offer regular • Weblinks for each chapter
opportunity to reflect on provide students with other
real-world application sources of information about
 2004 488pp Pbk topics covered.
0-273-68247-4 / 978-0-273-68247-9
 2004 486pp Pbk
Financial Times/ Prentice Hall
0-273-67660-1 / 978-0-273-67660-7
Financial Times/ Prentice Hall
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 BUSINESS
ENVIRONMENT /
FUNCTIONS

Business and Its Business Business Essentials

Environment Eighth Edition Sixth Edition
RICKY W GRIFFIN RONALD J EBERT
Fifth Edition
RONALD J EBERT RICKY W GRIFFIN
DAVID P. BARON
This best-selling text provides Ebert/Griffin focuses on the four
Business and Its Environment, the
students with a comprehensive ways to approach business – as an
best-selling text, brings together
overview of all the important employee, as an owner or a boss,
in an integrated manner the
functions of business. Each as a customer, or as an investor –
disciplines of economics, political
edition has introduced to help students understand the
science, law, and ethics to
cutting-edge firsts while ensuring relevance of studying business to
provide a deeper understanding
the underlying principles that their own lives.
of the managerial issues that
guided its creation. This eighth The Business Prologue defines a
arise in the environment of
edition focuses on the broad framework of four ways to look at
business. Built around a set of
range of developments – business – as an employee, as an
conceptual frameworks for
economic, social, and political – owner or a boss, as a customer, or
analyzing these issues, the text
re-shaping some long-established as an investor – to help students
formulates non-market strategies
business practices. understand the relevance of the
to deal with them, integrates
these with market strategies, and Features: study of business to their own
provides cases for the application • Chapter-end Exercising Your lives. The framework is referred to
of the conceptual material. Ethics exercises - Describe an throughout the text, where
ethical dilemma and conclude appropriate, to further relate the
For undergraduate and graduate
with questions that focus on study of business to students’ own
courses in Environment of
how to approach and resolve lives.
Business, Business and Public
these ethical challenges. For Introduction to Business
Policy, Business and Society, and
Business and Public • 'Say What You Mean' features- courses.
Responsibility. Emphasizes students' need to Features:
communicate effectively both • Chapter 9 is a new chapter on
Features:
orally and in writing, across leadership and decision-making.
• Conceptual frameworks based
cultures. This chapter covers the most up-
on the disciplines of
economics, political science, • Self-check assessment to-date leadership approaches,
law, and ethics - Provides exercises-Introduced at three discussing such topics as
frameworks for analyzing the points within the chapter, and strategic leadership, ethical
business environment in the all answers presented in back leadership, virtual leadership,
US and other countries of book with a specific page examining leaders as coaches, as
reference. well as gender and cross-cultural
• International and global issues
issues in leadership.
- Contains chapters on the 2006 736pp IPE
political economy of China, 0-13-196878-5 / 978-0-13-196878-3 • Chapter 13 is an all new chapter
the European Union, Japan, Prentice Hall covering the effect of IT on
international trade policy, and business. This chapter explores
ethics issues in international not only the effects of IT, but
business as well as 21 cases also the IT resources have and
concerning global and the threats and challenges that
international non-market these resources present.
issues. 2007 544pp
2006 912pp Hbk 0-13-157210-5 / 978-0-13-157210-2
0-13-187355-5 / 978-0-13-187355-1 Prentice Hall
Prentice Hall
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BUSINESS
ENVIRONMENT /
FUNCTIONS

Excellence in Business in Action

Business Third Edition
COURTLAND L. BOVEE
Third Edition
JOHN THILL
COURTLAND L. BOVEE
JOHN THILL Courses in Introduction to
MICHAEL H. MESCON Business
For Introduction to Business This text’s user-friendly format,
courses. manageable length, and
up-to-date real world examples
With its real-life examples and enable students to experience
cases, and its lively, business firsthand. Business in
conversational writing style, Action takes students on an
Bovee/Thill/Mescon brings engaging exploration of the
concepts to life and prepares fundamentals, strategies, and
students for obtaining and dynamics that make the business
pursuing satisfying business world work. This exciting text
careers offers numerous resources to
Bovee/Thill/Mescon weaves a simplify teaching, promote active
four-part pedagogical tool learning, and stimulate life-long
throughout each chapter. It starts critical thinking skills.
with Orient (ex. Pg. 24-26),
2006 504pp IPE
which outlines what is going to
0-13-196868-8 / 978-0-13-196868-4
be covered in the chapter and Prentice Hall
then connects these topics with a
‘role-model’ business
professional. Next is Explore (ex.
Pg. 34), which looks at the skills
that their ‘role-model’ used in
order to be successful. Third is
Confirm (ex. Pg. 52-54),which
revisits what they have learned in
the chapter. And, finally, Apply
(ex. Pg. 56) allows students to
use the skills they have learned in
the chapter.
2007 792pp Hbk
0-13-187047-5 / 978-0-13-187047-5
Prentice Hall

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 ORGANIZATIONAL
BEHAVIOUR

Organisational Behaviour new

EDITION
and Analysis
An Integrated Approach
Fourth Edition
DEREK ROLLINSON

A comprehensive introduction to Organisational Behaviour,

steering a neutral path through the sociological, psychological
and managerial approaches to the discipline. It balances
coverage of the micro - (organisational behaviour) with the
macro - (organisational analysis) level issues, with a cross-cultural
theme running through the book.
It is written for students on undergraduate and postgraduate
degree programmes in business, or business-related disciplines.

Among the most valuable features and aids to Table of Contents

learning in the book are:
• OB in Action – features provide short Section 1: Introductory Concepts
illustrations showing the practical application 1. An Introduction to the Study of Organisations
of specific issues in a real-world context 2. Contemporary Organisational Challenges
Section 2: Individual Characteristics
• Case Studies – give a bigger picture of key
3. Personality, Intelligence and Aptitude
themes in each chapter
4. Perception
• Critical Reflections – encourage the 5: Attitudes
application of personal experience and critical Section 3: The Intrapersonal Level (Individual
thinking to the issues in question Process)
• Key Terms highlighted in the text and defined 6. Memory and Learning
both at the margin and in a full Glossary. 7. Work Motivation: Basic Concepts and Theories
New to the fourth edition based on what our 8. Work Motivation: Advanced Concepts and Theories
customers wanted: 9. Individual Decision Making
• New integrative case studies at the end of parts 10. Stress
2, 3, 4 and 5 Section 4: The Interpersonal Level
11. Groups
• Focus on key contemporary issues such as 12. Leadership: Basic Concepts and Theories
CSR, diversity and globalisation (ch.2) 13. Leadership: Advanced Theories
The following online resources support the text: 14. Power, Politics and Conflict
• For Instructors: teaching manual, powerpoint Section 5: Organisational-Level Characteristics and
slides Processes
• For Students: self-assessment questions, 15. Organisational Goals and Effectiveness
glossary, revision “flashcards” 16. Organisational Structure: Basic Concepts
17. Organisational Design
Derek Rollinson is a former Principal Lecturer at
18. Control
the Huddersfield University Business School.
19. Organisational Cultures and Climates
20. Communication
21. Organisational Change and Development
22. Globalisation and the Organisation Across
Cultures
 2008 792pp Pbk
0-273-71114-8 / 978-0-273-71114-8
Financial Times/ Prentice Hall

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ORGANIZATIONAL
BEHAVIOUR

Management and new

EDITION
Organisational Behaviour
Eighth Edition
LAURIE J. MULLINS

This long established market leader has set standards that

few texts have equalled in terms of accessibility of writing
style, clarity of presentation and popularity with students
and teachers alike. Written from a managerial perspective
and packed with contemporary references to management
research and practice, it continues to prove the student’s
OB text of choice.

This eighth edition brings fresh evidence to Table of Contents

explore theory in practice, and a wide
PART 1 THE ORGANISATIONAL SETTING
range of brand new and intriguing
1. The Nature of Organisational Behaviour
examples and case studies on issues and 2. Approaches to Organisation and Management
organisations that are engaging, relevant 3. The Nature and Context of Organisations
and contemporary. It also provides an PART 2 THE INDIVIDUAL
abundance of online student 4. Individual Differences and Diversity
self-assessment resources. 5. The Nature of Learning
6. Perception and Communications
The breadth of appeal of this text makes it 7. Work Motivation and Job Satisfaction
ideal for Management and Organisation PART 3 GROUPS, TEAMS AND LEADERSHIP
courses from HND level through to 8. The Nature of Work Groups and Teams
undergraduate and up to MBA. 9. Working in Groups and Teams
10. The Nature of Leadership
Features PART 4 THE NATURE OF MANAGEMENT
11. The Role of the Manager
• Accessible, engaging and 12. Managerial Behaviour and Effectiveness
student-focussed 13. Human Resource Management
• Comprehensive text that lasts as a PART 5 STRUCTURES OF ORGANISATION
reference guide well beyond the end of 14. Corporate Strategy and Responsibilities
the course 15. Organisation Structures and Design
• Managerial viewpoint illustrates current 16. Patterns of Structure and Work Organisation
17. Technology and Organisations
and future working perspective of
PART 6 ORGANISATION MANAGEMENT
student reader 18. Organisational Control and Power
• Tried-and-tested, trusted authorship 19. Organisation Development, Culture and Change
blending classic theory with up-to-date 20. Organisational Performance and Effectiveness
references Conclusion
• A teaching text including instructor Glossary
manual support, classroom and project Index
exercises, powerpoint slides and a  2007
140-585476-6 / 978-140-585476-4
testbank of over 1000 questions Financial Times/ Prentice Hall

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 ORGANIZATIONAL
BEHAVIOUR

Essentials of Organizational Organizational

Organisational Behaviour Behavior
Behaviour Sixth Edition Twelfth Edition
ANDRZEJ HUCZYNSKI STEPHEN P. ROBBINS
Second Edition
DAVID BUCHANAN TIM A. JUDGE
LAURIE J. MULLINS
Huczynski and Buchanan bring For one-semester, undergraduate
A concise introduction to
their well-known and successful level courses in Organizational
Organisational Behaviour,
brand of critical thinking, social Behavior.
developed specifically for short
science underpinning, and visual Robbins & Judge, unlike any
courses and/or non-specialist
appraisal to bear in this other author team, provide the
business students. It focuses on
comprehensive introduction to research you want in the
the core topics of the discipline
organizational behaviour. A wide language your students
in detail, providing a survey of
range of features enable you to understand.
key theory and illustrations to
understand the dynamics of
show its application in practice. Steve Robbins is a master at
human behaviour at work, and
It is written for students on encourage regular reflection on grabbing and holding students’
undergraduate and postgraduate the theory and context of attention. He weaves vivid
degree programmes, and is contemporary organizational life. workplace examples through the
particularly suitable for students book, making OB unfold like a
Features great story.
of e.g. engineering, computing
• Social science approach
or other non-business disciplines The new Co-Author Tim Judge –
taking an introductory module in • Encourages critical thinking Tim Judge (University of
business. • Always includes key current Florida), the leading theorist and
Features academic debates scholar in the field of HR/OB,
• Management in the • Key concepts, Stop and think has strengthened the scientific
Newsprovide short illustrations exercises, recap and revision base of this text with the most
derived from recent press sections, cartoons, current research and theory.
articles showing specific issues springboards to further A new Full Chapter on Emotions
in a real-world context reading, OB in film and and Moods (Ch.8) – Effective
• Case Studies give a bigger literature and Invitation to see management of emotions and
picture of key themes in each features. moods in the workplace is
chapter through illustrations as becoming increasingly more
 2007 important.
diverse as blogging, leadership 1-4058-4097-8 / 978-1-4058-4097-2
at Apple, the London 2012 Financial Times/ Prentice Hall Features:
Olympics and e-government. • NEW Full Chapter on
• Critical Reflections encourage Emotions and Moods (Ch.8) -
the application of personal Effective management of
experience and critical emotions and moods in the
thinking to the issues in workplace is becoming
question. increasingly more important.
• Key Terms highlighted in the • NEW Integration of Prentice
text and defined both at the Hall's Self-Assessment Library
margin and in a full Glossary. (SAL)

 2008 552pp Pbk 2007 792pp

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ORGANIZATIONAL
BEHAVIOUR

Essentials of Organisational Work Psychology

Organizational Behaviour Fourth Edition
JOHN ARNOLD
Behavior Individuals, Groups and
JOANNE SILVESTER
Ninth Edition Organisation FIONA PATTERSON
STEPHEN P ROBBINS Third Edition IVAN ROBERTSON
TIM JUDGE IAN BROOKS CARY COOPER
Perfect for students needing a BERNARD BURNES
This brief alternative to the OB
course covers all the key concepts concise but broad introduction The fourth edition of Work
you need, the cutting edge topics to organisational behaviour. It Psychology by John Arnold retains
you hope for and streamlined critically examines the three its popular blend of theory,
pedagogy to allow instructors themes of: change, research and examples. Fully
maximum flexibility in designing communication and conflict. revised and updated with
and shaping their courses. Encouraging and promoting the extensive new material, the book
This book has never been solely critical examination of the theory offers an accessible and
about theory. There is a strong and practice, this book enables fascinating examination of
focus on making sure that students to interpret and deal human behaviour in today’s
readers see the link between OB with organisational problems. workplace. Covering a broad
theories, research, and It’s totally up-to-date, with range of core topics the book is
implications for practice. It’s reference to contemporary work suitable for undergraduate
about using theory to better in the field, including: emotions students in business and
explain and predict the behavior in organisations, diversity management, and psychology as
of people in organizations. management, technology and well as those studying for
management development. professional qualifications.
The topics of globalization and
cross-cultural differences, Features: Features:
diversity, and ethics are • Chapter objectives, key terms • Each chapter has an opening
integrated throughout. Rather and discussion questions help and closing case study with
than being presented in students check their related exercises to help apply
stand-alone chapters, these topics understanding and prepare for the theory presented in that
have been woven into the exams. chapter.
context of relevant issues. This • Full colour design helps
• Totally up-to-date, with
makes these topics more fully a navigation and enlivens the
reference to contemporary
part of OB and reinforces their text.
work in the field, including:
importance.
emotions in organisations, • Coverage of cross-cultural
For one-semester, undergraduate diversity management, issues reflects the increasingly
and graduate level courses in technology and management global context of work.
Organizational Behavior. development. • Learning outcomes, long and
Features: • Case studies help students to short self-test questions,
• Balanced Topic Coverage. This develop the ability to critically annotated further reading and
book continues to provide analyse real-life scenarios. weblinks help students
balanced coverage of all the • Online lecturer support structure their learning within
key concepts of OB. including downloadable and beyond the textbook.
2008 352pp IPE instructor's manual and power • A comprehensive glossary
0-13-240883-X / 978-0-13-240883-7 point slides. helps students revise key terms.
Prentice Hall
 2006 352pp Pbk  2005 744pp Pbk
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 ORGANIZATIONAL
BEHAVIOUR

first first
EDITION EDITION

Organising and Organizational Organizational

Managing Work Behavior Behavior Today
Second Edition An Introduction to Your LEIGH THOMPSON
TONY WATSON Life in Organizations For undergraduate and graduate
RAE ANDRE courses in organizational
The book takes as its starting point
the everyday practices of people at For undergraduate and applied behavior.
all levels in organisations as they graduate courses in OB. Thompson’s Organizational
manage their work. It encourages Behavior Today provides a new,
This text organizes the research of
the reader to use and judge refreshing approach to the study
the field to show how it can be
organisation and management of OB, enabling students to
used to solve organizational
theories by their relevance to ‘real reflect and explore
problems, and provides much
life’ practices and dilemmas, self-knowledge, development,
pedagogical support for this
ranging from the day-to-day to and apply new behavioral skills to
problem-solving approach.
major strategic change. their daily lives.
This text strongly emphasizes
The book also offers insights into This brand new text offers a brief
international OB because it fully
aspects of organisational life that approach to the field of OB and
integrates global issues in every
are often marginalised, such as the prepares business students with
chapter and topic , devotes one
politics and ethics of managerial skills necessary to be an effective
full chapter to understanding
action; the ambiguous, uncertain organizational leader, exercising
cross-cultural relationships,
and contested nature of the challenges and decisions
includes many opening and
organisational processes; and the every manager makes within a
end-of-chapter international cases
significance of angst, emotion, corporation.
and introduces, in Chapter 1,
humour and mischief in the
global issues as a major context for Features:
everyday life of organisations.
today’s organizations. • Immediacy - Each chapter can
Features: be used for organizational
Features:
• Examines organisational events pursuits in the present by
• Emphasizes why mastering OB
and issues through case studies offering skills and techniques
is important in your career
taken from first-hand research for job interviews, class
(history and methodology are
and direct involvement in work projects, and academic clubs.
covered much later, in the last
organisations
chapter) • Self-Knowledge and Self-
• Explores observations and Development - The difference
• Preview sections that open each
experiences from a wide range between good managers and
chapter ask students to address
of organisational and national great managers is that great
issues as if they were managers.
settings managers are constantly on a
• Rather than being a theory self-improvement course. This
• Encourages the reader to reflect
string, each chapter is organized book and its supporting
on their own experiences and
around a logical set of applied materials allow for a great deal
interests in both academic
questions. It includes many of self-exploration.
debate and organisational
lively (and often thorough)
practice • Actionable Theory - The
examples and interesting quotes
• Includes annotated suggestions from managers and prescriptive advice in this book
for further reading and detailed commentators in the field. is all research based.
references 2008 336pp Pbk
2008 480pp Pbk
0-13-185811-4 / 978-0-13-185811-4
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0-273-70480-X / 978-0-273-70480-5 Prentice Hall
Prentice Hall
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ORGANIZATIONAL
BEHAVIOUR

new
EDITION

Understanding and Behavior in

Managing Organizations
Organizational Ninth Edition
JERALD GREENBERG
Behavior ROBERT BARON
Fifth Edition
Greenberg/Baron show students
JENNIFER GEORGE
the real world of OB by blending
GARETH JONES
the most current research with
George/Jones uses real world practical applications and asking
examples, thought – and them to put them into practice.
discussion – provoking learning For one-semester, undergraduate
activities and the latest and graduate courses in
organizational behaviour Organizational Behavior.
research to help students become
Features:
more engaged in what they are
• Blends research, theory, and
learning.
practical application.
The text reflects all the current Greenberg/Baron identify
and pressing concerns facing practices in real organizations
organizations, managers, and that demonstrate how OB
employees today. In four principles are put to use, and
different types of in-text boxes integrate these examples
(OB Today, Ethics in Action, throughout. These illustrate
Focus on Diversity and Global how theory is the basis for real,
View), George/Jones provide organizational practices in
up-to-date, real world examples today's organizations.
that bring the content of each
• Making Sense out of Common
chapter to life and engage
Sense. These special sections
students to actively think about
in each chapter explain OB
what they are learning. They are
phenomena and shed new
different from similar features in
light on seemingly
most other textbooks in that they
commonsensical beliefs about
are directly integrated into the
behavior in organizations,
text material to highlight and
offering deeper-than-usual
illustrate significant points.
insight into that behavior.
Features:
• How to Do It. These features,
• Global View: showcases
found within each chapter,
business practices around the
provide concrete information
globe and the benefit of
on putting OB to practical use.
employing a diverse workforce.
They present several concrete
For example, how IKEA
tips for readers to follow when
founder Ingvar Kamprad
attempting to carry out some
operates under the same
practice related to the field of
values he was raised with in his
OB.
small Swedish hometown
2008 800pp Hbk
2008 736pp Hbk 0-13-154284-2 / 978-0-13-154284-6
0-13-239457-X / 978-0-13-239457-4 Prentice Hall
Prentice Hall
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 ORGANIZATIONAL
THEORY

first
EDITION

Organization Theory Rethinking Organizational

Challenges and Organisational Theory, Design and
Perspectives
JOHN MCAULEY
Behaviour Change
PHILIP JOHNSON A Post-Structuralist Fifth Edition
JOANNE DUBERLEY Framework GARETH R. JONES
Second Edition Jones, Organizational Theory,
“A critical introduction to
Organisation Theory that you can NORMAN JACKSON Design and Change is the only text
understand, apply and enjoy!” PIPPA CARTER that brings together coverage of
organizational theory and
This book addresses fundamental Rethinking Organisational
organizational change to allow
questions such as what is Behaviour engages in an original
faculty to teach how organisation
organisation theory and why does and thought-provoking approach
theories are put into practice for
it matter. It explores the to the subject. It situates
analyzing and changing
historical development of organisational behaviour within
organizations.
organization theory from its recent theoretical developments
whose sources – such as semiotics For undergraduate and graduate
origins right up to present-day
or poststructuralism – often lie courses in Organization Theory,
debates. It asks what challenges it
outside the traditional disciplines and Organizational Change.
presents to contemporary
organisations, and explores the of organisational behaviour. Features:
solutions it can provide. In clear and accessible language, • Part III: Organizational
Organization Theory brings a fresh the authors provide critical Change -This text provides five
approach to long-standing analysis of important elements in chapters covering the many
questions and is aimed at understanding organisational types and forms of change,
undergraduate and postgraduate behaviour rarely addressed in and the many issues and
students for whom the study of detail in more conventional problems that surround
organizational theory or analysis textbooks, including knowledge change.
is an integral part of their degree and power, rationality, ideology • Integrated theme of Design &
programme. and self, boundary, efficiency and Change - The integrating
decision-making. theme of organizational design
Features:
Features and change issues is illustrated
• Frequent and appealing
• Adopts a poststructuralist by one company example,
examples show how concepts
approach and introduces a key Amazon.com particularly those
of organisations theory can be
body of contemporary theory. that relate to the theme of new
seen in the context of
information technology.
managerial reality. • Introduces an organisation as a
process, rather than an object, • NEW Coverage of Outsourcing
• A rich set of pedagogical
which enables wider issues to - A new theme linking the
features to support the reader
be addressed. book's chapters is the way
includes: Stop and Think
outsourcing is changing the
boxes to invite personal or • Presents the understanding of
organizational boundary and
group reflection; Brief organisational behaviour as the
the nature of
Biographies of seminal behaviour of people, rather
interorganizational relations.
thinkers; Case Studies on than of employees.
organizations • Gives a wide range of case 2007 560pp Hbk
studies and examples. 0-13-186542-0 / 978-0-13-186542-6
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0-273-68774-3 / 978-0-273-68774-0
 2007 408pp Pbk
Financial Times/ Prentice Hall
0-273-68359-4 / 978-0-273-68359-9
Financial Times/ Prentice Hall
.
17
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ORGANIZATIONAL
THEORY

Organizational
Theory
STEPHEN P. ROBBINS
Organisation Theory: Concepts and
cases, 5e applies organisational
theory in an Australian context.
The material has been selected
and interpreted to assist students
in understanding how
organisations may be structured
and managed more effectively.
This best-selling text is known for
its applied approach, and is
suitable for undergraduate and
early stage postgraduate students.
Features
• Each chapter opens with an
illustrative case study.
• At the end of each chapter is a
closing case study that is
intended to be discussed in
class.
• Review questions test student's
knowledge of the material.
• Many illustrative boxes
dispersed throughout the text
show how the material may be
applied in current business
situations.
• Key terms are highlighted in
the text and defined in the
margin.
• A useful glossary and
concluding case studies can be
found at the end of the book.
• Each chapter is extensively
referenced and contains a
guide to further reading for
those interested in broadening
their study of the topic.
2006 1206pp Pbk
0-733-97471-6 / 978-0-733-97471-7
Prentice Hall

18
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 HUMAN RESOURCE
MANAGEMENT

Human Resource new

EDITION
Management
Seventh Edition
DEREK TORRINGTON
STEPHEN TAYLOR
LAURA HALL

This market-leading text provides thorough coverage of all

the main areas of human resource management practice.
The book is written from a practical perspective in a clear
and engaging style. It includes full coverage of operational
issues and introduces the major academic debates of
relevance to the field. It is written as an introduction for
students of HRM at all levels.

Features Table of Contents

Among the most valuable features and aids to PART I INTRODUCTION 18. Learning and
learning in the book are: 1. The nature of Human development
Resource Management 19. Career development
• Thorough and up to date examination of all
2. Strategic Human Part IV Focus on skills
the key areas of HRM practice Resource Management PART V EMPLOYEE
• Strategic importance and aspects of HRM set 3. Planning: jobs and people RELATIONS
the foundation for each Part 4. The international 20. Strategic aspects of
dimension employee relations
• 'Window on Practice' boxes provide a range of Part I Focus on skills 21. Employee involvement
illustrative material, including examples of real PART II RESOURCING 22. Health, safety and
company practice, survey results, anecdotes 5. Strategic aspects of welfare
and court cases which bring the content alive resourcing 23. The legal framework for
for students 6. Contracts, contractors equality
and consultants 24. Equal opportunities and
• 'Activity Boxes' encourage readers to review 7. Recruitment diversity
and apply their understanding at regular 8. Selection methods and 25. Grievance and
intervals - either responding to questions or decisions discipline
undertaking a short assignment, individually 9. Staff retention Part V Focus on skills
or as part of a group 10. Ending the contract PART VI REWARD
Part II Focus on skills 26. Strategic aspects of
• 'Focus on Skills' sections enable students to PART III PERFORMANCE reward
develop specific work-based and face-to-face 11. Strategic aspects of 27. Salaries
skills within HR practice performance 28. Incentives
12. Organisational 29. Pensions and benefits
• Case Study Problems enable readers to apply performance: knowledge Part VI Focus on skills
their understanding of the concepts to a and learning PART VII EMERGING
business scenario 13. Employee Performance ISSUES
The following online resources support the text: Management 30. Ethics and corporate
14. Leadership and change social responsibility
• For Instructors: teaching manual, powerpoint management 31. Work-life balance
slides and testbank 15. Managing absence and 32. The changing HR
• For Students: self-assessment questions, attendance function
glossary, revision “flashcards Part III Focus on skills 33. Information Technology
PART IV DEVELOPMENT and Human Capital
16. Strategic aspects of Measurement
development 34. The future of work
17. Context, competence and Part VII Focus on skills
competencies

 2008 904pp Pbk

0-273-71075-3 / 978-0-273-71075-2
Financial Times/ Prentice Hall
19
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HUMAN RESOURCE
MANAGEMENT

Introducing Human Resource

Management
Fifth Edition
MARGARET FOOT
CAROLINE HOOK

This is an accessible and lively introduction to the frameworks of

people management strategies, and the basic operational areas and
practices of HRM. The fifth edition continues to explore ideas and
themes in an engaging style with reference to real-life examples, and
student-friendly features and activities.
This edition includes new coverage of well-being, equality and diversity,
and offers a greater international perspective throughout. It is aimed at
students taking an HRM option on a Business Degree, or those
studying for an HND, Foundation Degree or CIPD qualification.

Among the most valuable New to the fifth edition based Table of Contents
features and aids to learning in on what our customers wanted:
the book are: • New chapter on equality and 1. Introducing HRM
• Learning Objectives to list the diversity 2. Human Resource Strategy and
concepts or skills you should • Revised and updated coverage Planning
be able to apply by the end of of the learning process in 3. Recruitment
the chapter organisations, focusing on 4. Selection: shortlisting and
• ‘Did you know?’ and ‘Pause practical aspects of training interviews
for thought’ features offer and development 5. Selection: supplementing the
opportunities for critical interview
• Revised and updated coverage
reflection throughout the of well-being
6. The Employment Relationship
chapter material 7. Introduction to the Learning
• Greater international Process
• Activities are integrated perspective throughout
throughout to enable you to 8. Learning and Development
examine key learning points • Real-world examples from the Programmes
FT illustrate the concepts in 9. Performance Appraisal and
• Review Questions and each chapter Performance Management
Self-Check Questions are
included at the end of each The following online resources 10. Payment Systems
chapter for you to check your support the text: 11. Managing Employee Welfare
understanding of the chapter • For Instructors: Multiple 12. Health and Safety
material choice questions, role play 13. Partnership, Employee
scenarios, case studies and Involvement and High
• ‘HR in the News’ features
PowerPoint slides. Performance Working
provide relevant articles from
the FT illustrating real-world • For Students: Multiple choice 14. Discipline and Grievance
examples that correspond to questions, quizzes and 15. Dismissal, Redundancy and
the concepts introduced in the crossword puzzles to check Outplacement
chapter. Questions are your understanding.  2008 528pp Pbk
included to stimulate 0-273-71200-4 / 978-0-273-71200-8
discussion Financial Times/ Prentice Hall
Both Margaret Foot and Caroline
Hook are based at Huddersfield
University Business School.

20
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 HUMAN RESOURCE
MANAGEMENT

Human Resource
Management
A concise analysis
Second Edition
EUGENE MCKENNA
NIC BEECH

Human Resource Management offers an accessible yet rigorous

introduction to HRM. The language and integration of theoretical and
empirical material fully enables students to gain a concise yet
comprehensive view of the subject. This text presents the reader with a
clear grasp of the theoretical and applied aspects of the subject, and
the ability to engage in constructive critical analysis.

This new edition explores the New to the second edition Table of Contents
relationship between HRM and based on what our customers
Organisational Performance, wanted: Brief Contents by Chapter
integrates coverage of strategic • New learning aids throughout 1. Introduction and overview
and international HRM, and to enable reflective practice 2. Corporate strategy and strategic
includes coverage of new HRM
research areas. New learning aids • Increased coverage of
cross-culturalism and ethics 3. Organisation structure
are fully integrated throughout 4. Organisational change and
the text, enabling students to integrated throughout
development
engage in reflective practice. • Greater coverage of
5. Organisational culture
It is ideal for undergraduate international issues
6. Employee resourcing: human
Business & Management throughout
resource planning
students, as well as MBA students • Updated coverage of the role 7. Employee resourcing:
seeking an introduction to of HRM in SMEs and recruitment and selection
contemporary HRM. entrepreneurial organisations 8. Employee resourcing:
Among the most valuable performance management
features and aids to learning in Dr Eugene McKenna is Emeritus 9. Employee development: reward
the book are: Professor at the University of management
• Cases and related activities are East London. 10. Employee development:
integrated throughout to training and development
Dr Nic Beech is Professor of
enable students to critically 11. Employee relations
Management at the University of
analyse real-world scenarios 12. HRM: reviews, critique and
St Andrews.
• Review and Reflection developments
Questions are provided in  2008 352pp Pbk
each chapter allowing students 0-273-69418-9 / 978-0-273-69418-2
to test their understanding of Financial Times/ Prentice Hall
the key concepts and engage
in reflective practice
• Each chapter concludes with
suggested activities that
correspond to different levels
of work experience
• Further Reading and Research
sections contain
recommended books and
weblinks to enable students to
find out more about specific
topics

21
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HUMAN RESOURCE
MANAGEMENT

Human Resource Contemporary People Resourcing

Management Human Resource Contemporary HRM in
A Contemporary Approach Practice
Management Third Edition
Fifth Edition Text and Cases
TIM CLAYDON STEPHEN PILBEAM
Second Edition MARJORIE CORBRIDGE
JULIE BEARDWELL
TOM REDMAN
The expert authors of this ADRIAN WILKINSON This book focuses on the
leading text present a thorough resourcing of organisations with
introduction to HRM by The first edition of this book has people, achieving a balance
exploring a variety of proved ideal for students at both between academic rigour and
perspectives, styles and undergraduate and postgraduate practitioner relevance, which
arguments. It takes a rigorous, level, taking a module in HRM. together with the breadth and
critical approach that makes It’s strong theoretical versatility of the content, enables
contemporary developments in underpinning and focus on the book to be used effectively
Human Resource Management widely applicable themes has for modules based on the CIPD
accessible to students. proven extremely popular on Professional Standards and HRM
courses outside the UK. modules on upper
They explore the most pressing Undergraduate and Masters
and topical themes and debates of The book is divided into 2 parts.
First it looks at the Fundamentals programmes.
today – HR strategy, gender and
diversity, and employee rights, of HRM providing an analysis of Crucially, this third edition also
involvement and participation – the core elements of HR goes beyond this remit by
whilst covering in depth the practice. The second part integrating coverage of the most
theory and practice of the examines some cutting edge contemporary issues in HRM,
operational aspects of HRM. The themes of increasing importance avoiding prescriptive solutions
final part of the text compares to HR practitioners and and encouraging critical
trends in HRM around the world, academics. evaluation, making the subject
with a particular focus on India Features: even more involving and
understandable than ever before.
and China, as well as the influence • Emphasis on critical analysis
of multinational corporations on Case studies, further reading,
and insight whilst also
the practice of HRM. web links and on-line resources
examining the implications of
help to enhance the teaching
Human Resource Management is HRM research and theory
and learning experience.
written for undergraduate, development on practice.
postgraduate and MBA students, Features:
• Contributed by experts in the
as well as those studying for the field based on their own • Fully meets the CIPD
CIPD qualifications. empirical research performance indicators for the
People Resourcing and People
Features: • A wide-ranging selection of Management and Development
• Critical, challenging and substantial case studies Professional Standards.
accessible stimulate and engage the
reader in these key ideas  2006 608pp Pbk
• Extensive coverage of 0-273-70379-X / 978-0-273-70379-2
International HRM • Focuses on ideas relevant to Financial Times/ Prentice Hall
• Rigorous and up to date on line managers as well as HR
research specialists.

 2007 720pp Pbk  2006 544pp Pbk

0-273-68663-1 / 978-0-273-68663-7
0-273-70763-9 / 978-0-273-70763-9
Financial Times/ Prentice Hall
Financial Times/ Prentice Hall

22
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 HUMAN RESOURCE
MANAGEMENT

new
EDITION

Managing Human Human Resource A Framework for

Resources Management Human Resource
Fifth Edition Eleventh Edition Management
LUIS GOMEZ-MEJIA GARY DESSLER
Fourth Edition
DAVID BALKIN
This best-selling HRM text is GARY DESSLER
ROBERT CARDY
designed to provide authoritative
and accurate information on This brief yet lucid ten-chapter
This book covers all of the core
HR-related responsibilities and text provides students and
HR topics, while taking a
personnel management by practicing managers with a
‘non-functional’ approach that
focusing on practical review of central human resource
shows the relevance of HR topics
applications, concepts, and management concepts and
to all employees.
techniques that ALL managers techniques in a highly readable
For undergraduate or graduate and understandable format.
can use in business.
level Introduction to Human
For courses in human resources For undergraduate or graduate
Resource Management courses.
and general management. courses on human resource
Features: management; also appropriate
• This book covers all of the Because all managers have for brief executive development
core HR topics, but takes a personnel related courses or as a supplementary
‘non-functional’ approach that responsibilities, the eleventh text for courses in which other
shows the relevance of HR edition of this text focuses on topics are combined with HRM.
topics to all employees. practical applications that all
managers need to deal with and Features:
• NEW! Discussion of their HR related responsibilities. • Provides a concise review for
outsourcing to India and This publication is designed to: students of the essential topics
China have been added. to Human Resource
• Provide practicing managers Management.
• NEW! Addresses religious and students with a complete
diversity. guide to the techniques and • Focuses on all managers need
• NEW! Chapter 8 now looks at concepts essential in personnel to understand core HR
management. concepts and techniques.
how online technology is
being used to train employees • Offer accurate and • Added coverage of Strategic
in areas such as ethics and authoritative information in HR in this new edition.
increasing team performance. regard to the subject matter • New coverage of HRIS.
It also examines its covered, but it is not intended
effectiveness in the area. 2006 400pp Pbk
to be a source of legal or 0-13-188676-2 / 978-0-13-188676-6
• NEW! Chapter 11 addresses professional advice for any Prentice Hall
the implications of purpose.
Sarbanes-Oxley with regards to Features:
rewarding employee • Aimed especially at line and
performance. Also, Chapter 14 small-business managers, the
examines the legal protection ‘When You’re On Your Own’
now provided to ‘whistle- sections within each chapter
blowers’ help students understand what
2007 672pp Hbk HR related activities could
0-13-187067-X / 978-0-13-187067-3 potentially fall onto any
Prentice Hall manager in the workplace.
2008 710pp Hbk
0-13-174617-0 / 978-0-13-174617-6
Prentice Hall 23
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HUMAN RESOURCE
MANAGEMENT

Human Resource Managing Careers

Management Theory and Practice
YEHUDA BARUCH
Tenth Edition
WAYNE MONDY This important new book
ROBERT M. NOE addresses the concepts and
principles of career planning and
Mondy showcases the management in a contemporary
interrelationship of human context. Acknowledging the
resource management functions often-cited motto of many
and the increasing utilization of organizations, that people are
technology within the field. their most important assets, this
For undergraduate/graduate book explores systematic ways of
courses in Human Resource retaining and developing
Management. talented people. It is ideal for
Features: students of HRM or at MBA level
• Mondy showcases the taking a module on career
management. Additionally, it is
interrelationship of human
of great interest to consultants,
resource management
HR managers and individuals
functions and the increasing
wishing to develop their career.
utilization of technology
within the field. Features:
• HRM in Action discusses • Comprehensive and innovative
current topics in human coverage of a fast developing
resource management, is subject is of importance to
provided at the beginning of both the individual and the
each chapter to set the tone organisation.
for a discussion of the major • The theory of managing
topics included within the careers is integrated into both
chapter. traditional and contemporary
• A Trends & Innovations section management thinking.
is included in each chapter to • Thought-provoking pedagogy
highlight current provides an interactive
developments in the field of experience for the reader.
human resource management. • An international outlook
• A brief exercise called Ethical offers a realistic view of the
Dilemma is included in the world of work.
body of each chapter.
 2004 320pp Pbk
• A Global Perspective is included 0-273-67800-0 / 978-0-273-67800-7
at the end of each chapter that Financial Times/ Prentice Hall
highlights HRM in the global
environment.
2008 528pp Pbk
0-13-222595-6 / 978-0-13-222595-3
Prentice Hall

24
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 EMPLOYEE
RELATIONS

COMING SOON
new
EDITION

Employment Employee Relations Industrial Relations

Relations Understanding the Theory and Practice
Third Edition Employment Relationship Fourth Edition
ED ROSE PHILIP LEWIS MIKE SALAMON
ADRIAN THORNHILL
Employment Relations by Ed Rose This well-known text draws on an
MARK SAUNDERS
provides the most thorough and extensive range of sources and
engaging introduction to the This exciting new text is different materials to present a thorough,
subject available today and is from many of the employee yet clear, introduction to the
essential reading for anyone relations textbooks currently subject of industrial or employee
approaching Employment available because it takes as its relations for those studying at
Relations for the first time. Clear central theme the employment undergraduate, postgraduate or
structure around the themes of relationship between the post-experience level. It provides
continuity and change, policies employer and the employee. This a framework of concepts and
and practices. reflects one of the major changes knowledge for understanding
in employee relations over recent and analysing approaches to the
Suitable for undergraduate, post- subject, the roles of the major
years: the increasing extent to
graduate and CIPD students of participants, the issue
which the individual relationship
Employment Relations, Industrial confronting them and the
each of us has with our employer
Relations, HRM or Personnel strategies and processes used.
is central in shaping our working
Management courses. The fourth edition retains the
lives.
Key Features: structure and international focus
 2003 464pp Pbk of the previous edition, but has
• Covers both the historical
0-273-64625-7 / 978-0-273-64625-9
development of the subject been updated throughout and
Financial Times/ Prentice Hall
and current debates and includes several new learning
issues. features.
• Considers the changing  2001 640pp Pbk
national, international and 0-273-64646-X / 978-0-273-64646-4
political contexts of Financial Times/ Prentice Hall
Employment Relations.
• Up to date with statistics,
legislation, case material and
academic contributions.
• New chapters on Employee
Participation and Industrial
Action.
• Inclusion of contemporary
debates and issues, such as
employee voice and
partnership, modernisation vs.
marketisation and more
 2008 704pp Pbk
0-273-71008-7 / 978-0-273-71008-0
Financial Times/ Prentice Hall

25
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HUMAN RESOURCE
STRATEGY

Strategic Human The Strategic

Resource Managing of Human
Management Resources
Contemporary Issues JOHN LEOPOLD
MARK SAUNDERS LYNETTE HARRIS
MIKE MILLMORE TONY WATSON
PHILIP LEWIS
The Strategic Managing of Human
ADRIAN THORNHILL Resources addresses the gap
TREVOR MORROW between the corporate strategy of
This key textbook will become a business and the way that HR
core reading for students specialists work with line managers
studying a module on Human to deliver and implement strategy.
Resource Strategy at upper level It starts from the premise that
Undergraduate, MBA and managing human resources
Masters level. The author team strategically is crucial for long-
have proven successful with term organisational success.
students and academics alike The authors define ‘human
with their market leading resources’ as the capabilites and
Research Methods for Business potential that people bring to
Students and, more recently, work organisations. They examine
Employee Relations. the process of negotiation,
This new text successfully argument, conflict and resolution
integrates HR strategy with the in all human resource exchanges
overall business strategy, within a range of management
examining both how the HR issues.
function contributes to, and is Suitable for students of advanced
affected by that strategy. undergraduate modules in HRM,
Features: masters programmes in HRM,
CIPD specialist electives and MBA
• Extensive coverage of such
and DMS students.
important employee relations
topics as power, culture, the Features:
psychological contract, reward, • Starts from the premise that
discipline, downsizing and managing human resources
termination of employment. strategically is crucial for
• Make links to national, EU long-term organisational
and international contexts success.
explicit throughout. • Analyses the respective roles
• Present material in a lively, and responsibilities of specialist
accessible and enjoyable way. HR and line managers –
looking at how HR specialists
• Self-check questions and case may operate as a consultant to
studies in every chapter. help line managers implement
 2007 600pp Pbk policies and practices.
0-273-68163-X / 978-0-273-68163-2  2005 582pp Pbk
Financial Times/ Prentice Hall 0-273-67430-7 / 978-0-273-67430-6
Financial Times/ Prentice Hall
26
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 INTERNATIONAL
HUMAN RESOURCE
MANAGEMENT

first
EDITION

International
Human Resource
Management
CHRIS REES
TONY EDWARDS
This exciting new text tackles the
issues raised by cross-national
differences in HRM styles.
Specifically, it identifies a
number of themes: the meaning
of globalization and the extent to
which it is a novel phenomenon;
the challenges to national
traditions; the way in which many
key issues within international
HRM are contested; and the
extent to which change in
national systems is evident.
This book will appeal to
undergraduates taking
International HRM courses,
those taking Masters programmes
in HRM and MBA students.
Features:
• Provides a clear, cohesive
theme throughout to help
students see the ‘big picture’
• Broad depth of coverage of
multinational companies
reflects the current major
themes in this topic.
• Case studies throughout help
students to see how the theory
applies in practice, many from
the authors’ own research.
• International HRM is
approached from an
institutional context which
means that students will
understand more than just the
cultural values of this subject.
 2006 336pp Pbk
0-273-65177-3 / 978-0-273-65177-2
Financial Times/ Prentice Hall

27
visit www.pearsoned.co.uk
HUMAN RESOURCE
DEVELOPMENT

Critical Human
Resource
Development
Beyond Orthodoxy
JIM STEWART
CLARE RIGG
KIRAN TREHAN
Critical Human Resource
Development offers the latest
thinking and research in the
area. Leading experts inform and
support current discussion and
debate on the nature and
practice of HRD. The theoretical
ideas of Critical HRD are
discussed and the latest research
addressing the practice of HRD is
presented and analysed from a
critical perspective. The book’s
strength lies in bridging the gap
between theory and practice by
offering practical ideas and
examples.
It is relevant to postgraduate
students at diploma, master’s and
doctorate level, both on specific
HRD and HRM courses, and on
specialist HRD modules within
general management and
business courses.
Features:
• Written by subject-leading
editors and contributors.
• Includes analysis of attempts to
implement Critical HRD in the
workplace.
• Cutting edge research and
up-to-the minute examples.
• Section introductions and
summary and discussion
questions to provoke further
debate.
 2007 312pp Pbk
0-273-70559-8 / 978-0-273-70559-8
Financial Times/ Prentice Hall
28
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 RESEARCH
METHODS

Research Methods Researching and Research Methods in

for Business Writing a Business Studies
Students Dissertation A Practical Guide
Fourth Edition a guidebook for business Third Edition
MARK SAUNDERS PERVEZ GHAURI
students
ADRIAN THORNHILL KJELL GRONHAUG
Second Edition
PHILIP LEWIS COLIN FISHER This clearly written introduction
is ideal for business students
In this book, Saunders et al An engaging and pragmatic taking a course in research
address what are perhaps the two introduction to researching and methods, or undertaking their
biggest problems in teaching writing a dissertation for master’s first dissertation or report on a
Research Methods – getting level Business students. work placement project. It is
students interested in
Features: designed to equip them with a
methodology and theory and
• Broad coverage of the many systematic approach to business
helping them to understand the
issues in this subject ensures research.
practical relevance.
that students see the whole Written in a concise and
Depth of coverage combined picture. accessible style, it demonstrates
with an accessible style, a real
• The use of real-world case to students the importance of a
practicality and a straightforward
studies and simulations help to scientific approach to business
structure result in consistently
stimulate debate and research and problem-solving
good student and lecturer
appreciate the multi-faceted projects. It shows them how to
feedback. Saunders is an
aspects of ethical arguments. formulate a problem, choose a
excellent book in terms of both
research method, argue and
coverage and clarity of • A well-developed supplements motivate, and how to collect,
expression and this 4th edition package to support tutors and analyse and present the data.
will go from strength to strength. students includes an
Features: instructor’s manual,  2005 280pp Pbk
powerpoint slides and a 0-273-68156-7 / 978-0-273-68156-4
• Features in every chapter offer
companion website. Financial Times/ Prentice Hall
students practical guidance
through the research process:  2007 376pp Pbk
Worked Examples; Checklists; 0-273-71007-9 / 978-0-273-71007-3
Progressing Your Research Financial Times/ Prentice Hall
Project; Real life Case Studies
• Appendices are included on:
Systems of referencing;
Example research project
titles; Calculating the
minimum sample size;
Random sampling number
tables.
• References and Further
Reading are kept completely
up to date.
 2007 656pp Pbk
0-273-70148-7 / 978-0-273-70148-4
Financial Times/ Prentice Hall

29
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STRATEGIC
MANAGEMENT

Exploring Corporate new

EDITION
Strategy
Text & Cases
Eighth Edition
GERRY JOHNSON
KEVAN SCHOLES
RICHARD WHITTINGTON

Over 750,000 students worldwide have used this best-selling book

to understand and explore strategic management through their
academic and professional careers.
Exploring Corporate Strategy has established a reputation as a
pre-eminent textbook in its field, based upon the expertise of
authorship, range of cases, depth of commentary and wealth of
supporting resources.
The 8th edition builds on these strengths, including coverage of
key topic areas in this fast-moving discipline such as
internationalisation, innovation and entrepreneurship. It is written
for students of Strategic Management at all levels.

Features New to this edition: Table of Contents

Among the most valuable • 3 new chapters on: 1. Introducing Strategy
features and aids to learning in Internationalisation; Innovation Commentary: The Strategy Lenses
the book are: & Entrepreneurship; Strategy as Part I: THE STRATEGIC
Practice
• Balance of theory and POSITION
practical issues within the • A wealth of new cases, Introduction to Part I
strategic process, with a including Skype, Hurricane 2. The Environment
strong research basis Katrina, Ray Ozzie (of 3. Strategic Capability
Microsoft) and IKEA 4. Strategic Purpose
• Mixture of short and long 5. Culture and Strategy
cases with wide geographical • More coverage on the
Commentary on Part 1: The
importance of organizational
and sector coverage, which Strategic Position
history within the chapter on
allow greater flexibility for Part II: STRATEGIC CHOICES
Culture
instructors Introduction to Part II
• Within the Critical 6. Business-level strategy
• “Key Debates” focus on areas Commentaries, a new fourth 7. Directions and Corporate - Level
of current academic research 'lens' on Discourse Strategy
• Critical commentaries 8. International Strategy
• Average case length (in Text &
encourage the reader to Cases version) reduced
9. Innovation and
examine different strategic Entrepreneurship
perspectives The text includes access to a 10. Strategy Method and
companion website, which Evaluation
• Exemplary teaching and provides: Commentary on Part II: The
learning package saves Strategic Choices
lecturers time and helps • For Instructors: teaching
Part III: STRATEGY IN ACTION
students learn manual with case notes,
Introduction to Part III
PowerPoint slides, additional
11. Strategy Development Processes
 2008 classic cases from previous
1-4058-8732-X / 978-1-4058-8732-8 12. Organising for success
editions, a testbank
Financial Times/ Prentice Hall 13. Resourcing Strategies
• For Students: self-assessment 14. Managing Strategic Change
Also available as text only questions, audio guides, 15. The Practice of Strategy
1-4058-8733-8 / 978-1-4058-8733-5 weblinks, a glossary and Commentary on Part III: Strategy
revision “flashcards” in Action

30
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 STRATEGIC
MANAGEMENT

Understanding Strategic first

EDITION
Management
CLAIRE CAPON

A brand new introductory text in strategic management which

presents the key theories and frameworks for the analysis,
formulation and implementation of strategy in a concise and
accessible format.
The book has been written for undergraduate and
postgraduate students on one-semester or short courses. It is
also particularly well suited to students of e.g. engineering,
computing or other non-business disciplines taking a module
in business strategy.

Among the most valuable features and aids to learning in the book Table of Contents
are:
• Entry and Exit Cases provide illustrations showing specific 1. Defining Strategy
strategic issues in a real-world context 2. Environmental Analysis
3. Analysing and configuring
• Case Studies feature organisations including Google, resources for competitive
Eurostar,Viacom in China, Burberry in Japan, Napster and MTV advantage
4. Managing human resources,
• Regular invitations to stop and reflect on key topics through
culture and stakeholders for
Review Questions, Check your Understanding and Widen your
competitive advantage
Horizons features
5. Developing competitive strategy
• A focus on business-level rather than corporate-level strategy and market options for
competitive advantage
• A unique chapter on Managing failure and turnaround 6. Developing the organisation for
• Coverage of key contemporary issues such as international competitive advantage
growth, alliances and acquisitions, leadership and strategic 7. Developing international
control strategy for competitive
advantage
• Total of 12 chapters to ensure a manageable volume of content 8. Implementing Strategy
for shorter courses 9. Evaluation and control
10. Managing turnaround (from
• Key Terms highlighted in the text and defined both at the
failure to success)
margin and in a full Glossary.
11. Managing Change
The following online resources support the text: 12. Changing structure, culture
• For Instructors: teaching manual, powerpoint slides and and leadership
testbank
• For Students: self-assessment questions, glossary, revision  2008 456pp Pbk
“flashcards” 0-273-69498-7 / 978-0-273-69498-4
Financial Times/ Prentice Hall

Claire Capon is Senior Lecturer at the Business School,

Staffordshire University. She is author of one other book
published by Pearson Education: Understanding Organisational
Context (2004).

31
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STRATEGIC
MANAGEMENT

new
EDITION

Corporate Strategy The Strategy Process Strategic

Fourth Edition Fourth Edition Management and
RICHARD LYNCH HENRY MINTZBERG
JOSEPH B. LAMPEL Competitive
A rich resource that guides
students through the rational
JAMES BRIAN QUINN Advantage
SUMANTRA GHOSHAL
and emergent approaches to Concepts and Cases:
strategic management. With the goal of offering Second Edition
Thoroughly updated references students something unique from JAY BARNEY
and 27 brand new cases ensure other texts, this collection of WILLIAM S HESTERLY
that students will actively learn readings, edited by Henry
the core topics and how to apply Mintzberg, is combined with For professors who want students
them in practice. cases from Quinn, Lampel, and to see connections between big
Features: Ghoshal. Together they present ideas in strategy (thus
• Balanced coverage of rational an up-to-date look at how actual understanding vs. memorizing),
and emergent approaches to companies act strategically and Barney/Hesterly provides an
the subject provides a organize themselves. The authors organizing framework (VRIO) as
thorough view on the subject provide the reader with a the foundation of the text.
richness of theory, a richness of Students have a clear
• Emphasis on practice decision-making framework to
practice, and a strong basis for
throughout with features to use in analyzing cases and
linkage between the two.
help students apply theory into business situations.
Combining the case study
practice
approach with theory provides The VRIO Framework - a theory-
• Clear exploration of the key the accumulated benefits of based, multi-chapter organizing
concepts ensures that students many years of careful research mechanism that provides a
reflect whilst they learn. and thought about management decision-making framework for
• Clear, logical structure guides processes, and emphasizes the students to use in analyzing case
students through this complex authors’ belief that in this and business situations. ‘VRIO’
subject. complex world of organizations a integrates two existing theoretical
range of concepts is needed to frameworks: the positioning
• Fully supported by teaching
cut through and illuminate perspective and the
resources to save lecturers time
particular aspects of that resource-based view. It stands for
and help students learn.
complexity. four questions one must ask
 2006 864pp Pbk For graduate level courses in about a resource or capability to
0-273-70178-9 / 978-0-273-70178-1 determine its competitive
Strategic Management, Business
Financial Times/ Prentice Hall potential.
Policy, and Organizational
Theory. For courses in strategy/strategic
2003 1000pp IPE management.
0-13-122790-4 / 978-0-13-122790-3 2008 656pp IPE
Prentice Hall 0-13-135502-3 / 978-0-13-135502-6
Prentice Hall

32
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 STRATEGIC
MANAGEMENT

new
EDITION

Gaining and Strategic Strategic

Sustaining Management Management and
Competitive Concepts and Cases Business Policy
MASON A. CARPENTER
Advantage WILLIAM GERARD SANDERS
Eleventh Edition
THOMAS L. WHEELEN
Third Edition
Carpenter/Sanders is the first DAVID L. HUNGER
JAY BARNEY
book built around a dynamic
perspective on strategy. This book contains the latest
Barney provides students and
research and examples of
practitioners with the most Three themes constitute the well-known and not-so-well
up-to-date research in a way that dynamic perspective on strategy: known companies dealing with
allows them to see how to apply it (1) changing strategies for complicated strategic issues.
to the real business world. changing times, (2) the
integration of formulation and This book contains a Strategic
The first five chapters of the
implementation, and (3) strategic Management Model that runs
book develop a framework that is
leadership. through the first eleven chapters
then summarized in Chapter 5,
and is made operational through
and this framework is used For undergraduate/MBA strategic the Strategic Audit, a complete
throughout the rest of the text to management courses. case analysis in terms of external
show students that strategy
Features: and internal factors and takes the
formulation and implementation
• Strategy Diamond: The strategy student through the generation
are integrated. When each
diamond outlines five key of strategic alternatives and
strategy option a firm may face is
elements necessary for creating implantation programs.
discussed, both the formulation
a complete strategy: arenas, This text has been class-tested in
and the implementation issues
vehicles, differentiators, staging, strategy courses and revised
are discussed.
and economic logic. The based on feedback from students
For graduate level courses in Strategy Diamond gives and instructors. We emphasize
Strategic Management. students a concrete model for those concepts that have proven
Features: considering all aspects of a to be most useful in
• Barney provides students and strategy in order to create and understanding strategic
practitioners with the most implement a complete strategy. decision-making and in
up-to-date research in a way The arenas and staging conducting case analysis.
that allows them to see how to elements deal specifically with
For students of Strategic
apply it to the real business the dynamic aspect of strategy.
Management and Business Policy.
world. • Early introduction of Strategy
Implementation Levers - A 2008 1064pp Hbk
• All theories in the book are
strategy is only as successful as 0-13-232346-X / 978-0-13-232346-8
related to examples pulled
Prentice Hall
from Fortune, Business Week, its implementation, so
orThe Wall Street Journal. implementation is introduced
right away in Chapter 1
2007 592pp Pbk
0-13-147094-9 / 978-0-13-147094-1 • Implementation sections are
Prentice Hall integrated into the formulation
chapters in the book,
reinforcing the importance of
good strategy implementation
2007 704pp Hbk
0-13-145353-X / 978-0-13-145353-1
Prentice Hall
33
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STRATEGIC
MANAGEMENT

Strategic Strategic Strategic

Management Management in Management and
Concepts and Cases Action Organisational
Eleventh Edition Fourth Edition
FRED DAVID
Dynamics
MARY COULTER
Fifth Edition
For professors who want their Strategic Management in Action, RALPH.D. STACEY
students to understand the 4/e, clearly illustrates the most
practical application of strategic current strategic management Strategic Management and
management. David provides a practices today by presenting Organisational Dynamics by Ralph
skills-based, practitioner-oriented theories, ethical dilemmas, and D Stacey is renowned for its
focus. unique strategies of real unconventional thinking and it
David meets the AACSB managers and organizations in continues to be a refreshing
guidelines which supports a action. alternative for those teaching
practitioner approach. Skills that and studying strategic
For undergraduate and graduate management who are looking for
are learned include: developing a courses in Strategic
vision and mission statement; ‘something different’. Stacey
Management. challenges the conceptual
performing an external audit;
conducting an internal Features: orthodoxy of planned strategy,
assessment; and formulating, • This book illustrates strategic focusing instead on the influence
implementing, and evaluating managers and strategic of more complex and unstable
strategies. management in action by forces in the development of
describing real managers and strategy. It remains unique in
David introduces a simple these respects amongst strategic
real organization using
strategic-management model, management texts.
strategic management.
which is widely used by
Examples are featured Ideal for advanced
consultants and companies, in
throughout the chapters in undergraduate and postgraduate
the front cover of the book, and
various boxed features: study, this critically detailed
it is subsequently used in each
chapter. - Strategic Managers in Action account deals with up-to-the
boxes: These boxes describe minute issues, raising the
For undergraduate and graduate challenge of complexity within
organizations and the unique
strategic management courses. practice and theory. As such it
strategies they are using.
Features: - Strategic Management in remains unique amongst
• After chapter 1 there is a Action – Global Perspective strategic management text books.
Cohesion Case (Google), boxes: Features that describe  2007 496pp Pbk
which is revisited in every global organizations and the 0-273-70811-2 / 978-0-273-70811-7
chapter, allowing students to unique challenges they’re Financial Times/ Prentice Hall
apply the concepts learned to a facing and strategies they are
familiar case. using.
• NEW! There are new global, - Strategic Management
e-commerce, and natural Concepts – brought to life in
environment boxes inserted in these highlighted features.
every chapter.
2008 368pp Hbk
2007 816pp Hbk 0-13-227747-6 / 978-0-13-227747-1
0-13-186949-3 / 978-0-13-186949-3 Prentice Hall
Prentice Hall

34
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 STRATEGIC
MANAGEMENT

Exploring Exploring Public Strategy and the

Techniques of Sector Strategy Business Landscape
Analysis and GERRY JOHNSON Second Edition
KEVAN SCHOLES PANKAJ GHEMAWAT
Evaluation in
This book in the Exploring Pankaj Ghemawat, respected and
Strategic Corporate Strategy Series brings renowned Harvard Business
Management together a selection of 17 School Professor, has designed
chapters which provide readers and written a brief strategy text
VERONIQUE AMBROSINI with material on a range of designed to help students master
GERRY JOHNSON important strategic issues of a body of analytical tools and
KEVAN SCHOLES particular relevance to the public develop an integrative point of
sector. The chapters cover most view when making strategic
Exploring Techniques of Analysis
of the major strategic themes choices.
and Evaluation in Strategy, aims to
from Exploring Corporate
provide an expanded coverage of For MBA and Executive MBA
Strategy which is also reflected in
the techniques of strategic strategy courses.
the chapter sequence.
management, thereby
2006 176pp Pbk
complementing the main text.  2001 352pp Pbk 0-13-143035-1 / 978-0-13-143035-8
The book contains nineteen 0-273-64687-7 / 978-0-273-64687-7 Prentice Hall
articles of which 9 are written by Financial Times/ Prentice Hall
the Strategic Planning Society’s
Workshop Leaders. The articles
are practical rather than
discursive, and each one deals
with an individual tool or
technique that is useful for
effective strategic management.
The tools and techniques fall
into three categories which will
be used to carry out: Strategic
Analysis, Strategic Choice,
Strategic Implementation.
 1998 312pp Pbk
0-13-570680-7 / 978-0-13-570680-0
Financial Times/ Prentice Hall

35
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STRATEGIC
MANAGEMENT

Airline
A Strategic Management
Simulation
Fourth Edition
JERALD R. SMITH
PEGGY A. GOLDEN
Easy to start-up and use–even for
students and instructors with no
computer experience–this
Windows based strategic
management simulation puts
student teams in the position of
running a regional airline. By
analyzing a company’s history,
financial reports, and other
information provided, the teams
make decisions concerning
hiring, forecasting, suppliers to
use, costs, etc. Student and
instructor disks are available via
the web.
For courses in Strategic
Management, Business Policy,
and Marketing Strategy.
2002 120pp Pbk
0-13-065488-4 / 978-0-13-065488-5
Prentice Hall

36
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 INTERNATIONAL
BUSINESS

International Business first

EDITION
Strategy, Management, and the New
Realities
TAMER CAVUSGIL
GARY KNIGHT
JOHN RIESENBERGER

Cavusgil, Knight, Riesenberger is the only international

business book to focus on the ‘new realities’ of
international business: emerging marketing, small and
medium sized enterprises, the diverse participants in
International Business, and global sourcing.
Accompanying the book, The Educator’s Consortium
addresses the ‘new realities’ of teaching International
Business by connecting instructor’s around the world with
each other and with engaging information to create a
community of instructors.

Features Table of Contents

I. FOUNDATION CONCEPTS
• CKR is written with a managerial focus, which 1. Introduction: What is International Business?
gives students the perspective of a company that is 2. Globalization of Markets and the Internationalization of the
entering the international arena. To further Firm
emphasize this, the authors have placed an 3. Organizational Participants that Make International
emphasis on students developing specific Business Happen
managerial skills. 4. Theories of International Trade and Investment
II. THE ENVIRONMENT OF INTERNATIONAL
• Management Skills Builder: experiential exercises BUSINESS
that reinforce the key concepts from the chapter. 5. The Cultural Environment
These exercises guide students through a 6. The Country Level Political and Legal Systems
management challenge that mirrors a 7. Government Intervention in International Business
real-world scenario by providing a recommended 8. Regional Economic Integration
9. Understanding Emerging Markets
solution based on the scientific method and
10. The International Monetary and Financial Environment
exposes students to the most relevant resources
III. STRATEGY AND OPPORTUNITY ASSESSMENT FOR
related to the scenario. More of these exercises INTERNATIONAL BUSINESS
can be found in the Educator’s Consortium. 11. Global Strategy and Organization
12. Global Market Opportunity Assessment
• CKR Knowledge Portal: this online resource
IV. ENTERING AND OPERATING IN INTERNATIONAL
contains two pieces: an online community for
MARKETS
instructors, The Educator’s Consortium, and a 13. Exporting and Countertrade
resource for students, The Student Knowledge 14. Foreign Direct Investment and Collaborative Ventures
Portal. It can be found at 15. Licensing, Franchising and other Contractual Strategies
www.prenhall.com/cavusgil. 16. Global Sourcing
V. FUNCTIONAL AREA EXCELLENCE
• Unique chapter on Emerging Markets: The
17. Marketing In the Global Firm
authors understand that in the ‘new realities’ of 18. Human Resource Management in the Global Firm
international business, emerging markets play an 19. Financial Management and Accounting In the Global
important role. Because of this, they have Firm
expanded the coverage and created an entire Opening Vignettes and Closing Cases at a Glance
chapter (chapter 9) devoted to the important role MSBs at a Glance
that emerging markets play in today’s A Guide to Using the CKR Knowledge Portal © (Laminated
international business world, allowing students to Insert)
better understand the strategic advantages to Glossary (Subject/Author/Company Index)
being involved in such markets, as well as The Educators Consortium: International Market Research
explaining the huge growth potential they and Competitive Intelligence
possess. 2008 704pp Hbk
0-13-173860-7 / 978-0-13-173860-7
• For undergraduate and graduate level Prentice Hall
International Business courses
37
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INTERNATIONAL
BUSINESS

new
EDITION

International International International

Business Business Business
Environments and Fourth Edition The Challenges of
Operations ALAN M. RUGMAN Globalization
Eleventh Edition SIMON COLLINSON Fourth Edition
JOHN DANIELS Taking a regional approach, this JOHN J. WILD
LEE RADEBAUGH text challenges some of the KENNETH L. WILD
DANIEL SULLIVAN underlying assumptions behind International Business 4/e places
globalization and focuses on culture and globalization front
For undergraduate and graduate
both the dominant economies – and center to motivate and
courses in International Business.
the EU, the US and Japan– as enable students to grasp difficult
This exciting revision of the well as emerging markets, such as
classic best-seller provides the conceptual material. This
Brazil, India and China. The approach has made it the fastest
most panoramic, authoritative book also integrates analysis of
and current review of growing international business
the competitive environment and book available today.
international business. The world the internal resources of the firm
has changed and so has the to provide a strategic view of For introductory International
book. international business. Business courses with the need
The text has been thoroughly for a brief, accessible text.
 2006
updated to reflect the latest 140-584721-2 / 978-140-584721-6 Features:
knowledge of international Financial Times/ Prentice Hall • Culture is presented early (in
business. Most notably, this Chapter 2) and integrated
edition includes the following within the text through
changes. culture-rich, chapter-opening
Features: company profiles and lively
• New Chapter on Globalization examples of cultural
and Society (Ch.5) This differences in business.
completely new chapter raises Employing culture in this way
the bar on globalization fosters enthusiasm among
coverage. students and makes concepts
relevant to their world.
• New Chapter on Strategy in
International Business (Ch.11) • International Business 4/e
– This new chapter emphasizes motivates the reader with
for students the importance of thought-provoking examples
critical thinking about strategic and vivid illustrations, and uses
issues in International Business. concise vocabulary to present
how intricate dynamics are
• Completely Updated Research reshaping the global
marketplace.
2007 832pp Hbk
0-13-186942-6 / 978-0-13-186942-4 2008 528pp Pbk
Prentice Hall 0-13-174743-6 / 978-0-13-174743-2
Prentice Hall

38
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 INTERNATIONAL
BUSINESS

new
EDITION

International International International

Business Business Management
International Edition Second Edition Managing Across Borders
Fifth Edition STUART WALL and Cultures
RICKY GRIFFIN BRONWEN REES Sixth Edition
MIKE PUSTAY HELEN DERESKY
International Business provides an
For International Business accessible and theoretically International Management, 6/e,
courses rigorous introduction to the explores the dynamic global
subject. Starting with an in-depth environment of business
Griffin/Pustay takes a uniquely
analysis of the environmental management, by exploring
managerial focus in the study of
factors, the book then examines political, legal, technological,
International Business.
the functional and operational competitive and cultural factors
This comprehensive overview of issues which organisations face in that shape corporations
international business is divided doing business internationally. worldwide.
into various business functions, This coherent structure is
making it clear and easy to supported by a strong For undergraduate and graduate
understand. In every chapter pedagogical framework within students majoring in
“Culture Quest Insights” into the text, and further substantial international business or general
culture, geography, and business resources available on a management.
lead readers to a multi-media companion website. Features:
experience of a certain country • The Market Entry Strategy
This books accessibility will also
or region that provides useful Project allows students to
appeal to ‘non-specialist’
information on the impact of research a nation as a future
students from disciplines outside
culture on business. Cases market for a new video game
business and management who
specific to each region or system, the M-box.
take an elective module in the
country add to the total reading
subject. • Market Intelligence Report -
experience. Topics covered
Features: Results in a Market
include: the world’s
• Broad coverage of key Intelligence Report (MIR) for
marketplaces, the international
environmental and operational the country in which the
environment, managing
factors M-box will be introduced.
international business and
business operations. • Dedicated chapter on ethical • Business Environment Analysis
and environmental concerns Report - Requires a Business
Features:
Environment Analysis Report
• New and Updated Cases, • Strong pedagogical structure (BEAR) for the M-box in the
including chapter-opening enabling an active and country being researched.
cases, chapter-closing cases, open-learning approach
and two comprehensive cases • Report on Opportunities for
• Companion website at Market Entry - This module
at the end of each part, bring
www.booksites.net/wallrees requires a Report on
real examples of international
offers resources for both Opportunities for Market
business issues to your
students and lecturers Entry (ROME) that identifies
students, so they can see what
issues they might face as • Instructor manual contains several import and export
managers in international model answers, extra teaching opportunities for the country
business. ideas and test-bank of being researched.
questions
2008 512pp Hbk
2007 672pp IPE
 2004 432pp PBk 0-13-614326-1 / 978-0-13-614326-0
0-13-233532-8 / 978-0-13-233532-4 Prentice Hall
0-273-68591-0 / 978-0-273-68591-3
Prentice Hall
Financial Times/ Prentice Hall
39
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INTERNATIONAL
BUSINESS

COMING SOON
new first
EDITION EDITION

European Business Cross-cultural Managing Across

Fifth Edition Management Cultures
SIMON MERCADO MARIE-JOELLE BROWAEYS Second Edition
RICHARD WELFORD ROGER PRICE SUSAN C. SCHNEIDER
KATE PRESCOTT
JEAN-LOUIS BARSOUX
A brand new text in cross-
This book raises the key issues cultural management which MBA and executive International
facing European businesses today presents the key themes and Management; MBA and
and accounts for and evaluates issues in managing people and executive International Business;
some of the strategic and organisations across national and MBA/postgraduate modules in
operational responses to cultural boundaries. cross-cultural management,
Europe's evolving environment.
The book offers a selective but intercultural communication or
Organised into two main parts,
broad view of current thinking intercultural management;
Part I presents an understanding
on culture linked to undergraduate and postgraduate
of the changing political,
management, organisation and degree programs in international
economic, legal and labour
communication. It also business or management. This
environments of the European
encourages the reader to apply very accessible book draws upon
Union and the CEE states and
theories and ideas to practice - a broad and growing literature
their implications for business. In
and to relate them to their own on culture and management to
Part II, the authors discuss the
experience - through various discover national differences in
different strategies that firms
examples and mini-cases from management practice. It clearly
pursue when competing in the
the business world, and a range relates cultural differences to
new Europe. Importantly, the
of practical activities. daily business practice by using
book examines the challenges
many and varied examples.
and issues for European firms in The book has been written for
Diverse range of topics covered,
achieving competitive advantage undergraduate and postgraduate
from structure and strategy to
in increasingly global markets. students studying cross-cultural
social responsibility and ethics.
Features and international management
as part of specialist international Features:
• Clear structure and strong
business programmes, or generic • Solid theoretical framework
thematic divisions provide a
business-related qualifications. thoroughly integrated with
thorough introduction to the
Features research - provides students
context and organisation of
with invaluable insight into
business in Europe. • A clear 3-part structure
application in the real world.
• Offers a clear view of the focusing on culture and
management, organisation and • Provides a framework for
changing nature of the
communication. analyzing national culture
European business enterprise
which can also be applied to
through consistent use of case • Cross-Cultural Concepts
other cultural spheres –
studies. contain key ideas from leading
regional, industry, corporate
• Learning objectives, chapter theorists, thinkers and
and functional/professional –
summaries and reviews to help practitioners.
providing students with an
students navigate through the • Activities, including case understanding of how any
text. studies, discussion and business encounter represents
dilemmas. the interaction of several
 2008 600pp Pbk
0-273-69497-9 / 978-0-273-69497-7  2008 400pp Pbk cultural spheres.
Financial Times/ Prentice Hall 0-273-70336-6 / 978-0-273-70336-5  2003 352pp Pbk
Financial Times/ Prentice Hall 0-273-64663-X / 978-0-273-64663-1
Financial Times/ Prentice Hall

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 INTERNATIONAL
BUSINESS

Managing Change Organizational Managing Change in

Fourth Edition Change Organizations
BERNARD BURNES
Third Edition Fifth Edition
Thoroughly revised and updated BARBARA SENIOR COLIN CARNALL
to reflect modern research, this JOCELYNE FLEMING
edition explores the concept and Managing Change in Organisations
practice of change within the This successful text provides a provides a practical and
broader context of the history, discussion of change in relation thorough overview of how
literature and theories of to the complexities of effective change can be achieved
management. The main organizational life with an in organizations. The text is ideal
approaches on strategy emphasis on applying the theory for advanced undergraduates,
development, management and into practice. MBA and postgraduate students
leadership are linked to the The book is structured in three on courses in managing change
processes of organisational parts. The first part considers the and organisational change.
change. A wide-ranging selection causes and nature of change. Colin Carnall takes a strategic
of case studies provides Part two ‘opens up’ the approach, outlining guidance
illustrations of change in a organization to expand on issues and techniques for planning and
real-world context. of structuring for change, the implementing, evaluating and
Aimed at students of change cultural and political contexts for learning from major
management, strategy and change and how to lead change. organizational change. Reviewing
organisational change as part of Part three moves firmly into traditional and more recent
undergraduate, MBA and MA addressing the more practical critical theories, he also presents
programmes. considerations of designing, models and frameworks for
planning and implementing change that are apt for the
Features: change. complex and fast-moving
• Comprehensive and balanced challenges of contemporary
coverage of theory and The book is ideal for both MBA
students and those studying for organizations.
practice of change
management. the more specialist degrees in Features:
Organizational Development and • Short case studies with an
• Change within broad context Change. Its structure and international perspective.
and management theory and content also make it accessible to
strategy. • Illustrations, diagnostic
final level Business Studies exercises, questionnaires and
• 10 real-life cases from a range undergraduate students. review questions enable the
of sectors and countries. Features: student to learn independently
• Practical guidance on the • Comprehensive coverage of as well as in the classroom.
planning and implementation the significant ideas and issues • Synthesis of theory and
of change. associated with change at all practice makes it intellectually
• New chapters covering culture, levels of organizational activity stimulating and immediately
power & politics and from the strategic to the relevant.
frameworks for change. operational and at the
• Lecturer download site
individual, group,
• Glossary of key terms including tutor notes linked to
organizational and societal
• Website providing teaching each chapter, model answers to
levels.
notes and presentation slides. all questions, additional case
 2006 464pp Pbk material, data and additional
 2004 640pp Pbk 0-273-69598-3 / 978-0-273-69598-1 exercises.
0-273-68336-5 / 978-0-273-68336-0 Financial Times/ Prentice Hall
Financial Times/ Prentice Hall  2007 384pp Pbk
0-273-70414-1 / 978-0-273-70414-0
Financial Times/ Prentice Hall 41
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CHANGE,
LEADERSHIP &
INNOVATION

new new
EDITION EDITION

Exploring Strategic Implementing Management

Change Organizational Consulting
Third Edition Change Delivering an Effective
JULIA BALOGUN Project
Theory and Practice
VERONICA HOPE HAILEY Third Edition
BERT SPECTOR
GERRY JOHNSON PHILIP A. WICKHAM
KEVAN SCHOLES Traditionally texts presented LOUISE WICKHAM
change as a compilation of
Exploring Strategic Change theories and ideas. Spector Management Consulting provides
approaches the topic of change Implementing Organizational an introduction to the theory
management by focusing on the Change: Theory and Practice is the and practice of consultancy, and
fundamental importance of only text that provides a clear considers both the consulting
context specific analysis. sequential framework to help process and industry. The book is
The book explores all aspects of students and practitioners aimed at students taking
change, from the formulation of understand, analyze and dedicated management
strategy through to implement change. Spector’s consulting modules and work
implementation. The first half of sequential framework guides placement programmes at
the book introduces a framework students in orchestrating undergraduate and postgraduate
which can be used to develop the intervention that is proven to level. It is well suited to students
most appropriate maximize the likelihood of of business as well as scientific
implementation, whilst the latter successful implementation. and creative disciplines who
half focuses on managing the undertake a work-based project
For both practitioners and
transition. during the course of their
students of change management.
Ideally suited for upper level academic study.
Features:
undergraduate and postgraduate This third edition has been
• Spector provides a clear
students on HRM and Strategy significantly revised, adding to
sequential framework to help
modules covering the the tools and techniques
students and practitioners
management of change. required of the discipline to
understand and analyze
Features make the book practical as well
effective change
as intellectually rigorous. There
• Encourages students to implementation.
are new chapters on the
critique and apply the theories • The chapters are organized to international and cross-cultural
presented. follow this framework nature of consulting, leadership
• Illustrations, diagrams and represented on p. 193. To help and influence, and the selling
chapter questions support the students more fully understand process of consulting. A new long
critically reflective approach. how this model can be applied, case study runs through the
• The unique framework of the Chapter 9 applies the model to book.
Change Kaleidoscope is used the Children’s Hospital.
Features:
to adopt a context-sensitive 2007 224pp Pbk • Comprehensive introduction
approach. 0-13-147797-8 / 978-0-13-147797-1 to practice and process in
• Focus on change Prentice Hall consultancy
implementation enables • Signposts to careers in
students to enhance their consultancy
judgement and practical
capabilities.  2008 336pp Pbk
0-273-71184-9 / 978-0-273-71184-1
 2008 280pp Pbk Financial Times/ Prentice Hall
0-273-70802-3 / 978-0-273-70802-5
Financial Times/ Prentice Hall
42
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 CHANGE,
LEADERSHIP &
INNOVATION

COMING SOON
new new
EDITION EDITION

Leadership in The Mind and Heart Making the Team

Organizations of the Negotiator Third Edition
LEIGH THOMPSON
Sixth Edition Fourth Edition
GARY A. YUKL LEIGH THOMPSON The exciting new third edition of
Making the Team: A Guide for
This text provides the most This text provides an integrated, Managers combines cutting-edge
comprehensive survey of the big-picture view of what to do theory with the latest research
major theories and research on and what to avoid at the and real-world applications. It
leadership and managerial bargaining table, based on the delivers the most current
effectiveness in formal latest research findings. research on groups and teams in
organizations with practical Combining a strong applied a digestible manner. An excellent
suggestions for improving flavor with straightforward and resource for managers at every
leadership skills. lively writing, it presents a stage of the game, the book
For undergraduate and unified, and comprehensive offers insight to help both
graduate-level courses in overview of the insights, players and coaches maximize
Leadership or Managerial strategies, and practices inherent their success.
Effectiveness. in successful negotiations, and
addresses the most common For undergraduate or graduate
Features: myths and pitfalls that plague management courses in
• Theoretical foundation - Major negotiators. It weaves together a Organization Behavior, Group
theories are explained and wide range of disciplines in its Dynamics, or Teamwork; also
critiqued, empirical research study of negotiation, including appropriate for executives
on leadership is reviewed and economics, psychology, sociology, enrolled in degree and
summarized, and many and organizational behavior. non-degree short courses on
references are provided to general management.
enable them to follow up with Features
• Illustrative case studies and Features:
additional reading on topics of • Reflecting the latest advances
special interest. real-life negotiations.
in teamwork and group
• Practical application - The text • Shows students that many of behavior research, every
explains how theories and the concepts in the book are chapter in the timely third
research can be used to borne out in real-world edition has been updated with
improve the practice of situations. new information, fresh
management. The current • Skills-based approach. research, updated examples,
edition has many guidelines • Provides students with and more.
and recommendations for practical take-away points for • The new edition reflects
improving managerial several different kinds of groundbreaking advances in
effectiveness. multiparty situations. theory and research, as well as
• Cases – One or two short cases • Numerous Self-Insight recent calamities – such as
of real organizations are assessments. Hurricane Katrina, corporate
provided in every chapter. fraud, terrorist attempts – that
They are designed to help the • Negotiators can test their own
have impacted the corporate
reader gain a better intuition, and approach, i.e.
world, providing students with
understanding of the theories, Chapter 5 and 10.
the latest information available
concepts, and guidelines 2009 420pp Pbk about the headlines they’re
presented in the chapter. 0-13-174227-2 / 978-0-13-174227-7 reading today.
Prentice Hall
2006 560pp Hbk 2008 496pp Pbk
0-13-149484-8 / 978-0-13-149484-8 0-13-186135-2 / 978-0-13-186135-0
Prentice Hall Prentice Hall

43
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CHANGE,
LEADERSHIP &
INNOVATION

Innovation
Management and
New Product
Development
Fourth Edition
PAUL TROTT
The subject of innovation
management is often treated as a
series of separate specialisms,
rather than an integrated task.
The main aim of this book,
however, is to bring together the
areas of innovation management
and new product development
and to keep a strong emphasis
on innovation as a management
process.
This book is suitable for
undergraduates and
postgraduates on a wide range of
courses from marketing, strategic
management, business studies
and engineering.
Features
• Topical articles from the
Financial Times illustrate how
the subject is being discussed
in the context of the wider
business world.
• Full of up-to-date examples
integrated into the text to help
enliven the concepts for
students.
• Comprehensive diagrams
throughout the book illustrate
some of the more complex
concepts to students.
• A substantial case study at the
end of each chapter shows the
student how the subject is
applied within actual firms.
 2005 558pp Pbk
0-273-68643-7 / 978-0-273-68643-9
Financial Times/ Prentice Hall

44
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 ENTREPRENEUSHIP

new
EDITION

Enterprise and Small Strategic Entrepreneurship

Business Entrepreneurship Successfully Launching
Principles, Practice and Fourth Edition New Ventures
Policy PHILIP A. WICKHAM Second Edition
BRUCE BARRINGER
Second Edition The text offers an up-to-date, DUANE IRELAND
SARA CARTER accessible and rigorous
DYLAN JONES-EVANS examination of a strategic This lively book, containing many
approach to entrepreneurial real-life examples, makes a
This text delivers the latest thoughtful, practical guide to the
management and emphasises its
research, current thinking and process of launching new
distinction from small business
practice, and looks at future ventures. It begins by introducing
management. The text integrates
trends, as well as covering hot a model of the entrepreneurial
both conceptual and practical
topics such as e-commerce, process, and follows the model
ideas from a broad grounding
leadership and venture capital. throughout the book. Emphasis
within wider economic,
This highly successful book is placed on the beginnings of
psychological and other social
provides a comprehensive the entrepreneurial process -
science disciplines.
introduction to entrepreneurship, particularly opportunity
enterprise and small business for The book is written in a clear
recognition and feasibility
the undergraduate and style, with coherent and logical
analysis. A four part organization
postgraduate student. With over organisation of themes, and
makes the journey toward
30 specialist contributors from effective visualisation of key ideas
understanding the entrepreneur
academic institutions in the UK, to facilitate students’ learning
process both enjoyable and
Europe and the USA, this second and lecturers’ course planning &
productive. The four parts, which
edition - while building on the delivery. It provides
collectively contain 15 chapters,
foundations of the first - has been comprehensive coverage of the
are: The Decision to Become an
extensively revised and updated. fast-growing field of
Entrepreneur, Developing
entrepreneurship teaching and
Features: Successful Business Ideas,
research.
• Twenty-four chapters covering Moving From an Idea to an
the most essential and Features: Entrepreneurial Firm, and
contemporary topics taught on • Comprehensive treatment of Managing and Growing an
small business and enterprise content, agenda and concerns Entrepreneurial Firm.
courses. of maturing and fast-moving
Undergraduate course in
field.
• Contributions from leading Entrepreneurship and New
international academics, each • Covers entrepreneurship and Venture creation.
a subject specialist in the field. entrepreneurial behaviour in
Entrepreneurship 2/e takes
all sizes of business.
• Strong theoretical and students on the entire journey of
research pedigree ensures high • Financial Times articles launching a new venture.
degree of academic credibility. illustrate concepts in
real-world context. 2008 576pp Hbk
• Encourages critical thinking 0-13-224057-2 / 978-0-13-224057-4
through challenging discussion • Dedicated chapter on research Prentice Hall
questions. methodologies in
entrepreneurship.
• Provides students with a guide
to further study and weblinks.  2006 648pp Pbk
0-273-70642-X / 978-0-273-70642-7
 2006 592pp Pbk
Financial Times/ Prentice Hall
0-273-70267-X / 978-0-273-70267-2
Financial Times/ Prentice Hall

45
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ENTREPRENEUSHIP

New Venture Social Effective Small

Management Entrepreneurship Business
The Entrepreneur’s A Modern Approach to Management
Roadmap Social Value Creation Ninth Edition
DONALD KURATKO ARTHUR BROOKS NORMAN M.
JEFFREY HORNSBY SCARBOROUGH
For undergraduate and graduate
For undergraduate and MBA courses in social THOMAS W. ZIMMERER
courses in entrepreneurship entrepreneurship and nonprofit
management. For undergraduate and graduate
and/or new venture
courses in entrepreneurship
management. This text brings together the and/or small business
This book is about effectiveness, established pedagogy of management.
emphasizing what a new manger entrepreneurship with cutting
edge nonprofit and public This book provides you a
needs to know to run a successful
management tools. pathway to launching a new,
new venture.
small business successfully.
Features Features
• Entrepreneurial Skill in the
Features
• Part 1 of this text discusses the
Non-Profit and Social Sectors. • 10 new cases, all of them
various ways individuals find
This book emphasizes an featuring actual entrepreneurs
venture opportunities such as
entrepreneurial approach to and their business ventures,
establishing a home-based
creating solutions for social many of which students can
business, or by purchasing a
problems and unmet needs of research online.
franchise.
society, transforming them into • Complete Chapter on E-
• Part 2 of this text discusses the
authentic opportunities to Commerce. This edition offers
start-up issues faced by new
create social value. the most comprehensive
ventures, with specific
• Understanding of For-Profit coverage of e-commerce than
attention given to developing
Ventures – A new generation any book on the market.
an effective business plan, and
the legal forms necessary to of social entrepreneurs are • Updated coverage is included
start an organization. looking to transfer the of important topics, such as:
• Part Three explains the traditional skills of establishing - Conducting a feasibility
marketing research needed for new ventures to non analysis and building a
an emerging venture as well as commercial frontiers. The text business plan
the strategic pricing needs of helps tie the similarities of
- E-Commerce
new ventures. what social entrepreneurs do
with the orientation and - Strategic management
• Part Four deals with financial activities of for-profit - Guerrilla marketing
challenges. It covers the entrepreneurs. However, they techniques
critical sources of capital, also face unique issues of
financial statements, record- - Sources of financing, both
measuring social benefit,
keeping, and financial analysis. equity and debt
acquiring donated resources,
• Part Five focuses on the and knowing what “success” - Business strategies for
challenges of managing new means in a nonprofit reaching global markets
ventures. environment. 2008 928pp Hbk
2009 250pp Pbk 2009 250pp Pbk 0-13-615270-8 / 978-0-13-615270-5
0-13-613032-1 / 978-0-13-613032-1 0-13-233076-8 / 978-0-13-233076-3 Prentice Hall
Prentice Hall Prentice Hall

46
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 ENTREPRENEUSHIP

new
EDITION

Essentials of
Entrepreneurship
and Small Business
Management
Fifth Edition
THOMAS W ZIMMERER
NORMAN M
SCARBOROUGH
DOUG WILSON
Essentials of Entrepreneurship and
Small Business Management, 5/e is
the practical, how-to guide that
gives students the tools to launch
a new venture and the
knowledge for entrepreneurial
success.
Topics include: the challenges of
entrepreneurship, building a
business plan, marketing
considerations, e-commerce and
the entrepreneur, advertising and
pricing for profit, financial
considerations and managing
cash flow, building a competitive
edge, and debt/equity and site
and location considerations.
For courses in Small Business
Management, Entrepreneurship,
New Venture Creation, and New
Venture Management.
Features:
• Hands On: How To - features
emphasize the practical nature
of the book, because
Zimmerer/Scarborough/
Wilson believe that theory is
not enough to launch a new
business–you also need the
tools and hands-on experience
to truly be successful.
2008 744pp IPE
0-13-157943-6 / 978-0-13-157943-9
Prentice Hall

47
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BUSINESS ETHICS

Business Ethics and Managing Values Ethics and the

Values and Beliefs in Conduct of Business
Second Edition Organisations Fifth Edition
ALAN LOVELL TOM MCEWAN JOHN R. BOATRIGHT
COLIN FISHER
An extremely popular textbook Ethics and the Conduct of Business
Business Ethics and Values for modules at the advanced teaches students ethical
introduces students to the undergraduate, postgraduate and decision-making through a brief
complexities and principles of MBA level in Business Ethics, theoretical overview, and forty-five
ethical issues by focusing on Corporate Social Responsibility short cases, with each case
developing ethical awareness and and Corporate Governance. This presenting more than one side of
the ability to argue business book summarises the origins of the issue.
ethics matters. corporate social responsibility, This book gives a thorough
A proven resource, the second business ethics and corporate treatment of the most prominent
edition of this text continues to governance before presenting issues of business ethics and the
present a successful blend of several methods for evaluating major positions and arguments on
business issues and academic similarities and differences in these issues. An abundance of
theory, suitable for these three perspectives on case studies help illustrate topics
undergraduate and postgraduate business activity. such as: Whistle-blowing,
students with or without practical discrimination and affirmative
Features:
experience of the world of action, occupational health and
• Unique chapter on Business
organisations. It gives as much safety, ethics in finance, and ethics
Ethics and Management
importance to individual in international business.
Information Systems.
conscience at work as it does to For undergraduate/MBA-level
socially responsible behaviour at • Explores the links between
courses in Business Ethics in the
the corporate level and within management values and beliefs
departments of Philosophy or
the global business world. in the fields of business ethics,
Business.
corporate social responsibility
 2006 608pp Pbk and corporate governance Features:
0-273-69478-2 / 978-0-273-69478-6 from the standpoint of • How do you show the practical
Financial Times/ Prentice Hall different internal and external applications of theory?
stakeholders in organisations. • A single text that contains all
• Contains numerous real-world the material necessary for a
examples and carefully chosen business ethics course built
case studies, many taken from around the case method.
the Financial Times, which • The book opens with two
develop the reader’s skill in comprehensive chapters on
evaluating ethical issues that theory; the remainder of the
have arisen in actual text is case-based, organized
organisations. around the major topic areas of
• Adopts an international business ethics.
outlook in its treatment of • Chapters 1 and 2 on ethical
different values and theory provide the basis for the
belief-systems in organisations. arguments used in the other
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 BUSINESS ETHICS

Business Ethics
A Teaching and Learning
Classroom Edition
Concepts and Cases:
International Edition
Sixth Edition
MANUEL G. VELASQUEZ
This popular text on Business
Ethics introduces the reader to
the ethical concepts that are
relevant to resolving moral issues
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reasoning and anaytical skills
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2006 448pp IPE
0-13-201787-3 / 978-0-13-201787-9
Prentice Hall

49
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SKILLS

The Smarter Student How to write How to succeed in

Study Skills & Strategies for Dissertations & Exams &
Success at University
KATHLEEN MCMILLAN
Research Projects Assessments
JONATHAN WEYERS KATHLEEN MCMILLAN KATHLEEN MCMILLAN
JONATHAN WEYERS JONATHAN WEYERS
Covering the entire university
experience from freshers’ week How to write great dissertations How to pass exams & assessment
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 SKILLS

How to write Essays The Business The MBA Handbook

& Assignments Student’s Handbook SHEILA CAMERON
KATHLEEN MCMILLAN Skills for Study & The MBA Handbook is a solid
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This book will provide all the tips to help students gain better marks study skills unit on the course or
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SKILLS

Developing Essential Developing Management Skills

Study Skills Management Skills for Everyday Life
Second Edition Seventh Edition The Practical Coach
ELAINE PAYNE DAVID A WHETTEN Second Edition
LESLEY WHITTAKER KIM S. CAMERON PAULA CAPRONI
There is an increasing trend in For undergraduate/graduate This text’s engaging and
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• Online course materials are skills that lie at the heart of based on the compelling
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 BUSINESS
COMMUNICATION

new
EDITION

Business Excellence in Effective

Communication Business Organisational
Today Communication Communication
Ninth Edition Seventh Edition Perspectives, principles and
COURT BOVÉE JOHN V. THILL practices
JOHN V THILL COURTLAND L. BOVEE Third Edition
Delivering the most Thill/Bovee, Excellence in Business RICHARD BLUNDEL
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communication. communication as no other on between organisations.
The field’s leading text for more the market does. It presents the Combining a strong theoretical
than two decades, Business subject in a fascinating way, grounding and real-world
Communication Today continues to powerfully stimulating and examples, it encourages students
provide cutting-edge coverage motivating readers; this book to explore fresh perspectives,
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them for real business practice. excellent, effective, and practical and gain new insights, while also
Thoroughly revised, updated, business communication. By developing practical
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new ninth edition encompasses that feature actual companies,
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job–from conventional printed situations and sharpen their
documents and formal reports to problem-solving skills.
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For undergraduate business
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2007 688pp Pbk
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PRINCIPLES OF
MARKETING

Principles of Marketing
Fifth Edition
PHILIP KOTLER
GARY ARMSTRONG
VERONICA WONG
JOHN SAUNDERS

This classic textbook has provided many generations of marketing

students with an exceptional introduction to marketing, written by one
of the masters.
With global examples and completely up-to-date with the latest
marketing techniques, Principles of Marketing looks at the major
decisions that marketing managers face in their efforts to balance an
organisation's objectives and resources against needs and opportunities
in the global marketplace.

Covering exciting new topics such as Sustainability, Contents

this text continues to be the a leader in the field of
marketing. New integrated video cases from PART 1 – DEFINING MARKETING AND THE
companies such as HSBC, Land Rover and Amazon MARKETING PROCESS
help to bring the subject alive. 1. Marketing: Creating and Capturing Customer
Features Value
• Using interesting examples from both well known 2. Company and Marketing Strategy: Partnering to
brands and SME's, the authors manage to Build Customer Relationships
effectively contexualise the theory and encourage PART 2 – UNDERSTANDING THE
academic thought. New cases include iPod, Harley MARKETPLACE AND CONSUMERS
Davidson and NSPCC. 3. Analyzing the Marketing Environment
• 11 new video documentaries, from companies 4. Managing Marketing Information to Gain
such as Land Rover, IKEA, Electrolux, Voluntary Customer Insights
Service Organisation and Marketing Birmingham. 5. Understanding Consumer and Business Buyer
These cases go well beyond the traditional Behavior
'Talking Heads' and mix interviews, with company PART 3 – DESIGNING A CUSTOMER-DRIVEN
footage and advertisement to create an exciting MARKETING STRATEGY AND MARKETING MIX
and imaginative insight into how theories are 6. Customer-Driven Marketing Strategy: Creating
applied in the real world. Value for Target Customers
• MyMarketingLab is a huge advancement in 7. Products, Services, and Brands: Building Customer
student self-learning. Designed to build on a Value
students stregths and support their weaknesses, 8. New-Product Development and Life-Cycle Strategies
MyMarketingLab builds a tailored study guide to 9. Pricing: Understanding and Capturing Customer
fit each individual. By taking a Pre-Test, students Value
can check their initial understanding of a topic. If
10. Marketing Channels: Delivering Customer Value
they pass they may move onto the next part. If
11. Retailing and Wholesaling
they are below the pass grade, they are directed to
a study guide complete with e-book, video and
12. Communicating Customer Value: Advertising and
audio content. After working through this Public Relations
material, their understanding is checked with a 13. Communicating Customer Value: Personal Selling
'Post-Test'. This material can be used with almost and Sales Promotion
no lecturer involvement, or can be integrated into 14. Direct and Online Marketing: Building Direct
a course and performance can be monitored. By Customer Relationships
integrating MyMarketingLab into your teaching, PART 4 – EXTENDING MARKETING
you can ensure that no student is left behind. 15. The Global Marketplace
16. Marketing Ethics and Social Responsibility
 2008 992pp Pbk
0-273-71156-3 / 978-0-273-71156-8 APPENDICES
Financial Times/ Prentice Hall 1. Company Cases
2. Marketing Plan
3. Marketing by the Numbers
4. Careers in Marketing
Glossary
54
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 PRINCIPLES OF
MARKETING

Principles of Marketing Marketing

Marketing Real People, Real Choices: Ninth Edition
with Companion Website International Edition GARY ARMSTRONG
Fifth Edition PHILIP KOTLER
with Gradetracker Student
MICHAEL SOLOMON For undergraduate courses in
Access Card
GREG MARSHALL Principles of Marketing.
Fourth Edition ELNORA STUART
FRANCES BRASSINGTON This best-selling, brief
STEPHEN PETTITT For the Principles of Marketing introduction to marketing
course. teaches students marketing using
Brassington and Pettitt’s Principles a customer value framework.
Marketing: Real People, Real Choices
of Marketing has proven to be Features
is the only text to introduce
hugely popular with first-time
marketing from the perspective • The ninth edition of this text
marketing students – leading
of real people who make real presents the very latest in
them painlessly through their
marketing decisions at leading marketing thinking. It builds
course from basic principles such
companies every day. upon an innovative and
as ‘what product should I
integrative marketing
market?’ to more specialised Real People, Real Choices
framework, one that positions
topics such as ‘Relationship vignettes marketing simply as the art
Marketing’. • Each chapter opens with a and science of creating value
This comprehensive 4th edition vignette that highlights a real for customers in order to
combines the freshness that marketer and asks the students capture value from customers
people love with new and to consider a dilemma that in return.
updated cases and now it is set marketer faces and presents
three options they may choose. • NEW! Expanded Coverage of
apart from other Principles texts
There are videos that also Integrated Marketing
with an unrivalled media package
highlight these companies. Communications
that is fully integrated with the
book. • The vignette is weaved • A heavily revised Chapter 12 -
throughout the chapter with To increase students awareness
The book is essential for
the Real People, Other Voices of the changes in marketing,
undergraduate, postgraduate and
which features students and this chapter addresses the
post-experience students
professors from across the shifting IMC model,
undertaking introductory
country discussing which of the emphasizing how marketers
marketing courses or modules.
three options highlighted in are adding a host new-age
Its depth also makes it useful as
the opening vignette they media-everything from
support reading on specialist
would choose and why. interactive TV and the Internet
courses and modules, such as
to iPods and cell phones-to
integrated marketing • At the end of the chapter, the reach more carefully targeted
communications. marketer from the opener is customers.
revisited in How It Worked Out
 2006 • Brand NEW Chapter 14 -
which talks about which option
1-4058-4634-8 / 978-1-4058-4634-9 Titled “Direct and Online
Financial Times/ Prentice Hall the marketer choose and what
happened as a result of this Marketing,” this chapter
choice. exposes students to direct
marketing and Internet
2007 640pp IPE marketing.
0-13-157910-X / 978-0-13-157910-1
Prentice Hall 2009 618pp Pbk
0-13-602113-1 / 978-0-13-602113-1
Prentice Hall

55
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PRINCIPLES OF
MARKETING

COMING SOON

Principles of Essentials of Essentials of

Marketing Marketing Marketing
United States Edition Companion Website with Fourth Edition
Twelfth Edition Gradetracker Student JIM BLYTHE
PHILIP KOTLER Access Card This book is aimed at
GARY ARMSTRONG Second Edition undergraduates taking an
For the Principles of Marketing DR. FRANCES introductory marketing course.
course. BRASSINGTON Essentials of Marketing provides an
STEPHEN PETTITT overview of the techniques,
The comprehensive, classic
principles text organized around supporting theories and tactical
Brassington and Pettitt’s Essentials
an innovative customer-value and decision-making processes
of Marketing is the indispensable
customer-relationship framework. involved in marketing. As well as
introduction to the subject for all
traditional marketing techniques,
Features students taking a short or one-
up-to-date topics such as green
• Innovative customer-value and semester Marketing module –
issues, post-modern thinking,
customer-relationships whatever their background.
relationship marketing and
framework captures the The second edition retains the ethics are also covered.
essence of today’s marketing. lively writing style and authority
The 4th edition has been
• Creating value for customers in of the authors’ Principles of
thoroughly re-written to include
order to capture value from Marketing, and highlights the
the new 7 C's framework
customers in return. links between theory and
practice by using fresh and The language is concise and
• Building and managing strong, transparent making this book an
topical case studies drawn from
value-creating brands. enjoyable read for students. A
real-life, whilst focussing on the
• Managing return on marketing most important concepts and new full colour layout also helps
to recapture value. theories of Marketing. to engage the reader.
• New Appendix 2: Marketing by Essentials of Marketing also boasts  2009 376pp Pbk
the Numbers, This new an unrivalled selection of online 0-273-71736-7 / 978-0-273-71736-2
comprehensive appendix learning resources at Financial Times/ Prentice Hall
introduces students to the www.pearsoned.co.uk/brassingto
marketing financial analysis n, which includes multiple
that helps to guide, assess and choice questions that test your
support marketing decisions in learning and help monitor your
this age of marketing progress, video interviews with
accountability. page A-11 - A-26 top Marketing Managers,
• Harnessing new marketing answering your questions on how
technologies. they use the theories of
marketing every day in their
• Marketing in a socially
professional lives, a full online
responsible way around the
Glossary explaining the key terms
globe.
of the subject, and weblinks for
2008 736pp Hbk every chapter that help take your
0-13-239002-7 / 978-0-13-239002-6 learning further!
Prentice Hall
 2007
140-585828-1 / 978-140-585828-1
Financial Times/ Prentice Hall

56
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 MARKETING
COMMUNICATIONS

Marketing Communications,
Enhanced Media Edition
Fourth Edition
CHRIS FILL
Unlike most texts on the subject, this book focuses on the ‘why’ of
marketing communications, encouraging students to take an
analytical, reflective approach.
Relied upon by undergraduates and CIM students, this is an
essential text just got even better in the new enhanced media
edition. This includes a new chapter on e-communications,
interviews with Chris Fill to introduce each part of the book,
further video interviews with real marketing managers who show
how the theory works in the real world.

There are also new self- Table of Contents

assessment questions for Part 1: An Introductory Case Part 4: The Marketing
students to use to make sure Study – The British Library Communications Mix: Disciplines
they have fully understood 1. An Introduction to Marketing and Applications
what they have learnt and to Communications 18. Advertising and Strategy
practice for their exams. 2. Communication Theory 19. Advertising Messages and
3. The Marketing Creative Approaches
This enhanced media edition Communications Industry 20. Traditional Media
really does give students the 4. Ethics, Responsibility and 21. nbsp; Interactive Media
best way to master their Controls 22. Media Planning – Delivering
subject. Part 2: Understanding How the Message
Features Marketing Communications 23. Sales Promotion: Principles
• Key text boxes helps readers Works and Approaches
locate relevant material 5. Understanding How Customers 24. Sales Promotion: Methods and
quickly and highlight key Process Information Techniques
issues. 6. Customer Decision-making 25. Public relations
• Superb OneKey resource 7. How Marketing 26. Sponsorship
package provides valuable Communications Might Work 27. Direct Marketing
teaching and learning 8. Stakeholders, Supply Chains 28. Personal Selling
material for lecturers and and Interorganisational 29. Exhibitions, Product
students, including: Relationships Placement, Field Marketing
- For Students: 9. Marketing, Relationships and and Packaging
• Study material Communications Part 5: Marketing
• Multiple choice questions 10. The Impact of Technology on Communications for Special
with feedback to test your Marketing Communications Audiences
learning Part 3: Strategies and Planning 30. Marketing Communications
• Extra mini-cases from 11. Integrated Marketing Across Borders
recent CIM diploma Communications 31. Business-to-Business
examination 12. Marketing Communications: Marketing Communications
- For Lecturers Strategies and Planning 32. Internal Marketing
• PowerPoint Slides 13. Marketing Communications: Communications
• Instructor’s Manual Objectives and Positioning  2007
• Teaching Schemes 14. Branding and the Role of 1-4058-7308-6 / 978-1-4058-7308-6
Marketing Communications Financial Times/ Prentice Hall
15. Corporate Identity and
Reputation
16. Financial Resources
17. Evaluating Marketing
Communications
57
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MARKETING
COMMUNICATIONS

Integrated Marketing Marketing

Marketing Communications Communications
Communications A European Perspective JOHN R. ROSSITER
Third Edition STEVEN BELLMAN
Second Edition
DAVID PICKTON PATRICK DE PELSMACKER Marketing Communications, by
AMANDA BRODERICK MAGGIE GEUENS Rossiter and Bellman, is the
JOERI VAN DEN BERGH definitive new text in the field. It
Integrated Marketing is the only textbook in marketing
Communications, second edition Marketing Communications: A
communications that draws
takes into account all aspects and European Perspective, third edition,
comprehensively from both the
elements of marketing covers all elements of the
academic literature and the
communications. Based on the communications mix, including
applied literature, and from
success of the first edition, David advertising, public relations,
Europe and Australasia as well as
Pickton and Amanda Broderick sponsorship, sales promotion,
the U.S.A. Marketing
have restructured this edition to direct marketing, point-of-
Communications covers all
make the three marketing purchase communications,
contemporary forms of marcoms
communications models more exhibitions, personal selling and
- brand advertising and direct-
explicit. Each model is clearly the Internet.
response advertising, sales
displayed graphically at the Filled with original, in-depth promotion, corporate image
beginning of each part to material, and supported by input advertising, sponsorship, PR,
provide a visual 'route map' from a number of premier personal selling and
throughout the book. This lively marketing executives, Marketing telemarketing - and includes a
text takes a European approach Communications: A European special chapter on social
and provides comprehensive Perspective, third edition, offers marketing campaigns. A
coverage of the marketing coverage from globally- consistent, logical planning
communications mix elements. recognised companies and approach is followed throughout,
Ideal for those studying general brands, including Microsoft, and the book is full of useful
marketing communications, the Ford, Kitkat, McDonald’s theoretical frameworks and
book also appeals to students This book is designed to be of procedures. No other book on
taking advertising, public use to both undergraduate and marcoms comes close to this one
relations, sales promotions, or postgraduate students of for being comprehensive and
direct marketing courses. marketing communications. contemporary.
 2005 800pp Pbk Features Marketing Communications is
0-273-67645-8 / 978-0-273-67656-4 • A consistent European focus. suitable for undergraduate and
Financial Times/ Prentice Hall Unlike most American and UK post-graduate students as well as
texts, this book has a clearly marketing practitioners.
European emphasis 2005 Pbk
• Coverage of all 1-741-03269-5 / 978-1-741-03269-7
communications tools. Most Prentice Hall
other books mainly focus on
advertising and sales
promotions. This book devotes
substantial attention to all the
instruments in the
communication mix.
 2007 648pp Pbk
0-273-70693-4 / 978-0-273-70693-9
58 Financial Times/ Prentice Hall
visit www.pearsoned.co.uk
 MARKETING
COMMUNICATIONS

Simply Marketing Essentials of Foundations of

Communications Marketing Marketing
CHRIS FILL Communications Communications
Simply Marketing Communications Third Edition A European Perspective
offers a concise overview of the JIM BLYTHE PATRICK DE PELSMACKER
principles and practices of this MAGGIE GEUENS
dynamic and exciting subject. Essentials of Marketing
JOERI VAN DEN BERGH
Based on Chris Fill’s Communications 3rd edition gives
comprehensive and widely used students a concise overview of Foundations of Marketing
Marketing Communications: the strategic and tactical Communications offers a concise
engagement, strategies and decision-making processes overview of the cornerstones,
practice, this shorter book has involved in marketing techniques and applications of
much more emphasis on the communications. It also links the marketing communications in a
basic concepts and avoids the use current theories of marketing European context. Based on the
of some of the more complex communications to consumer authoritative and successful
theoretical frameworks. behaviour issues as well as Marketing Communications: A
explaining how marketing European Perspective 2nd edition,
The practical and applied focus
communications works in the this book is geared towards both
of this book makes it ideal for
real world. undergraduate and postgraduate
students studying Marketing
Communications for their The text is ideal for those students who want to extend their
Chartered Institute of Marketing studying marketing knowledge of marketing
diploma and also undergraduates communications for the first communications
studying the subject as part of a time. Features
marketing or management Features • Covers not only advertising
degree. • Clear language explains topics related topics, but also other
Features in a no-nonsense manner major instruments of the
• Real-World mini-cases enable making it easy for the reader to marketing communications mix
readers to apply theory to understand. to provide a broad overview of
practice. the subject.
• Comprehensive discussion of
• Vignettes provide colourful the role of personal selling • Consistent European focus
examples of marketing ensures students understand offers students a perspective of
communications in practice. the importance of this topic in how marketing communications
marketing communications. works on the continent.
• Four colour design with
• Extensive European and global
pictures throughout to bring  2006 352pp Pbk
life to the written word. 0-273-70205-X / 978-0-273-70205-4 case studies with challenging
Financial Times/ Prentice Hall case questions encourage the
• Key text boxes help readers reader to apply chapter
locate relevant material quickly concepts to the case at hand.
and highlight key issues.
• Shaded boxes highlight
 2006 440pp Pbk extended examples, interesting
0-273-70405-2 / 978-0-273-70405-8 research results and more
Financial Times/ Prentice Hall technical issues, which enliven
the concepts and engage
students
 2005 360pp Pbk
0-273-70386-2 / 978-0-273-70386-0
Financial Times/ Prentice Hall
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MARKETING
COMMUNICATIONS

Integrated
Advertising,
Promotion, and
Marketing
Communications
Third Edition
KENNETH E. CLOW
DONALD E. BAACK
For courses in Integrated
Marketing Communications,
Advertising Principles, and
Advertising and Promotions.
Integrated Advertising, Promotion,
and Marketing Communications is a
pure IMC text by providing a
truly integrated approach to
teaching IMC.
Features
• Business-to-business marketing
concepts. Provides students
with examples and comments
woven throughout the text.
Examples, cases, text
illustrations, and Internet
exercises have been woven into
the materials.
• Chapter-opening vignettes.
Each chapter begins with a
vignette and revolves around
success stories in companies
students will recognize, such as
Starbucks, AFLAC, M & M’s,
and Google to keep the stories
fresh and recognizable.
• International Marketing
discussions.
• Critical thinking exercises and
mini-cases located at the end of
each chapter.
• IMC Plan Pro
2007 544pp Pbk
0-13-186622-2 / 978-0-13-186622-5
Prentice Hall

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 ADVERTISING

Advertising Kleppner’s
Eighth Edition Advertising
SANDRA MORIARTY
NANCY . MITCHELL Procedure
WILLIAM D WELLS Seventeenth Edition
RONALD LANE
For introductory courses in KAREN KING
Advertising, Moriarty teaches TOM RUSSELL
students about effective
Primarily intended for
marketing.
undergraduate students majoring
Features in advertising, marketing, and
• The Facets of Effects Model: management
Illustrating Advertising
Kleppner’s Advertising Procedure
Effectiveness
blends together all relevant
• How advertising works - contemporary information as it
looking at how objectives are relates to the practice of
decided upon and how an advertising with accuracy and
advertisement is evaluated foresight.
based on objectives
Features
• Case Studies: To ensure all • Clear yet Comprehensive- This
advertising claims are text is lucid but retains all of
supported, each chapter opens the wide-spread information a
with a case study that features complete advertising book
award-winning campaigns should include. It examines
recognized by the NY the roles advertising
American Marketing practitioners play from three
Association as outstanding perspectives:
examples of effectiveness. 1) a firm’s marketing and
• The work of professional advertising department
marketers, academics, and 2) as an advertising agency
contributors is showcased to let professional
students see what career path 3) from the perspective of
you can pursue media executives who provide
the bridge between a
• A Matter of Practice and A
company’s products and its
Matter of Principle - These
target audience.
features present the ideas of
outstanding professionals and • More than ever, the text
professors who help explain recognizes that the skill set for
the issues and dynamics of this a successful advertising career
have never been more
2009 600pp Hbk
complex
0-13-222415-1 / 978-0-13-222415-4
Prentice Hall 2008 864pp Hbk
0-13-230829-0 / 978-0-13-230829-8
Prentice Hall

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CONSUMER
BEHAVIOUR

Consumer Behaviour
Enhanced Media Edition
MICHAEL R. SOLOMON
GARY BAMOSSY
SOREN ASKEGAARD
MARGARET K. HOGG

Consumer Behaviour: A European Perspective 3rd Table of Contents

edition provides a comprehensive, lively,
Preface
contemporary and practical introduction to
Part A Consumers in the marketplace
consumer behaviour. It shows how research 1. An introduction to consumer behaviour
and concepts in this subject can inform and Part B Consumers as individuals
be applied to broader/strategic marketing 2. Perception
issues. The unique five-part micro-to-macro 3. Learning and memory
wheel structure takes a multi-disciplinary 4. Motivation, values and involvement
approach to the discussion of consumer 5. Attitudes
behaviour theory and applications, and 6. Attitude change and interactive communications
7. The self
includes the latest trends and demographic
Case studies 1-4
data for profiling European consumers. Part C Consumers as decision-makers
Features 8. Individual decision-making
9. Shopping, buying, evaluating and disposing
• Opening illustrative vignettes highlight key 10. Group influence and opinion leadership
terms and provide context from which the Case studies 5-8
Part D A portrait of European consumers
students will learn key concepts.
11. European family structure and household decision-
• Marketing Opportunity, Multi-cultural making
dimension and Marketing Pitfall boxes 12. Income and social class
illustrate examples of where consumer 13 Age subcultures
behaviour issues and concepts have been Case studies 9-14
successfully and unsuccessfully applied to Part E Culture and European lifestyles
broader marketing issues and strategies. 14. Culture and consumer behaviour
• Multicultural aspects of Consumer 15. Cultural change processes
16. Lifestyles and European cultures
Behaviour from around the globe are
17 New times, new consumers
covered throughout to help students gain Case studies 15-20
a rounded picture of this subject. Glossary
Indexes
 2007
1-4058-7324-8 / 978-1-4058-7324-6
Financial Times/ Prentice Hall

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 CONSUMER
BEHAVIOUR

Consumer Consumer Behavior Consumer Behavior

Behaviour Eighth Edition Ninth Edition
MICHAEL SOLOMON LEON SCHIFFMAN
A European Outlook
LESLIE KANUK
LEON G. SCHIFFMAN For undergraduate and MBA
LESLIE KANUK courses in Consumer Behavior. For undergraduate and MBA
HAVARD HANSEN Solomon's Consumer Behavior, 8e is courses in Consumer Behavior.
a market leader because it goes Consumer Behavior, 9e takes a
This new European perspective
beyond the "act of buying" by classic empirical and marketing
on Schiffman and Kanuk's classic
presenting an engaging, segmentation approach that
Consumer Behaviour focuses not
balanced and global perspective. helps students learn consumer
only on what consumers buy, but
also why they buy, when they buy, Communicating a fascination for behavior.
where they buy, how they the everyday activities of people, Features
evaluate their purchase, and how this leading book on consumer • Market segmentation approach
they ultimately dispose of it. behavior examines how our throughout introduces
world is influenced by the action students to the practical issues
The text has been thoroughly
of marketers, and considers how that the real business world
adapted and revised to reflect
products, services, and interacts with. This popular,
European conditions, and
consumption contribute to the real-world approach of market
shortened to focus attention on
broader social world we segmentation provides students
critical concepts in consumer
experience. Its incredibly with the structure and
behaviour. The authors discuss
interesting and dynamic content direction for successful market
the effects of family, social class,
proves hip and engaging, while practice.
culture and subculture on the
reflecting the latest research.
decision-making process, and, by • 32 Active Learning Cases are
taking a psychological approach, • A four-part organization looks real world mini cases (two per
illuminate the ways in which at consumers as individuals, chapter) that demonstrate how
marketers apply the principles of consumers as decision makers, marketing practitioners use
consumer behaviour to the consumers and subcultures, consumer behavioral concepts
development and and consumers and culture. to solve current marketing
implementation of marketing For brand managers, marketing problems. Cases reinforce the
strategies. research analysts, and account book’s market segmentation
executives. theme and help students learn
 2008 520pp Pbk
by applying behavioral
0-273-70401-X / 978-0-273-70401-0 2009 640pp Hbk
Financial Times/ Prentice Hall concepts to real-world business
0-13-601596-4 / 978-0-13-601596-3
problems and current business
Prentice Hall
situations.
2007 656pp Hbk
0-13-186960-4 / 978-0-13-186960-8
Prentice Hall

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MARKETING
RESEARCH

Marketing Research
An Applied Approach
Third Edition
NARESH MALHOTRA
DAVID BIRKS

This 3rd edition of Marketing Research: An Table of Contents

Applied Approach forms a comprehensive,
Preface and guided tour
authoritative and thoroughly European
Publisher’s acknowledgements
introduction to applied marketing research About the authors
and covers both quantitative and qualitative 1. Introduction to marketing research
techniques in depth. 2. Defining the marketing research problem and
developing a research approach
Marketing Research: An Applied Approach is 3. Research design
aimed at students studying marketing 4. Secondary data collection and analysis
research at undergraduate and 5. Internal secondary data and the use of databases
postgraduate level. 6. Qualitative research: its nature and approaches
Features 7. Qualitative research: focus group discussions
8. Qualitative research: depth interviewing and
• Two chapters devoted to qualitative projective techniques
research to ensure the student fully 9. Qualittiave research: data analysis
understands why qualitative research is 10. Survey and quantitative observation techniques
conducted, how it is conducted and the 11. Causal research design: experimentation
12. Measurement and scaling: fundamentals,
way in which qualitative data can be
comparative and non-comparative scaling
analysed. 13. Questionnaire design
• A series of Professional Perspectives 14. Sampling: design and procedures
which illustrate an array of applications 15. Sampling: final and initial sample size
and how different techniques combine to determination
support the realities of marketing 16. Survey fieldwork
decision making. These are accompanied 17. Data preparation
by questions and can be used as case 18. Frequency distribution, cross-tabulation and
hypothesis testing
studies.
19. Analysis of variance and covariance
• Links, via the companion website, to a 20. Correlation and regression
range of software packages, including 21. Discriminant analysis
SPSS, SNAP, Experian and MOSAIC, 22. Factor analysis
which are accompanied by exercises to 23. Cluster analysis
encourage familiarisation. 24. Multidimensional scaling and conjoint analysis
25. Report preparation and presentation
26. International marketing research
 2007 864pp Pbk
0-273-70689-6 / 978-0-273-70689-2 Financial Times/ 27. Business-to-business (b2) marketing research
Prentice Hall Appendix: Statistical tables
Glossary
Index

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 MARKETING
RESEARCH

Marketing Research Marketing Research Essentials of

with SPSS An Integrated Approach Marketing Research
PATRICK DE PELSMACKER Second Edition Fourth Edition
PATRICK VAN KENHOVE ALAN WILSON TONY PROCTOR
WIM JANSSENS This concise book places
KATRIEN WIJNEN Tony Proctor’s Essentials of
marketing research in the bigger Marketing Research 4th edition
Suitable for undergraduate picture of marketing and offers a streamlined, traditional
students studying Marketing demonstrates how marketing introduction to all the major
Research. research and its understanding concepts in the field of
should be seen as a key element marketing research. He also
Marketing Research provides a step- of marketing rather than a
by-step treatment of the major discusses new developments,
backroom activity performed by particularly in the areas of
choices facing Marketing statisticians.
researchers when using SPSS. qualitative data analysis and
Although they may have an The structure of this book closely marketing decisions support
understanding of how SPSS follows the core elements of the systems.
works, they may not understand MRS/CIM Marketing Research Ideal for undergraduates
the statistics behind the method. and Information Module, so will studying marketing research for
This book bridges the gap. be ideal for those students the first time, MBA students, as
studying towards these diplomas. well as anyone who seeks a basic
A top author team offer a concise This book is also ideal for those
approach to analysing understanding of the topic.
taking a short course in
quantitative marketing research marketing research for the first Features
data in practice. time. • Mini case studies at the end of
each chapter drive home real
 2008 512pp Pbk Features
0-273-70383-8 / 978-0-273-70383-9 world relevance to students.
• Logical structure followed in
Financial Times/ Prentice Hall each chapter to provide easy • Boxed examples drawn from
navigation for the student articles in the press, including
including: opening vignettes, the FT, show students how this
learning outcomes, key words, subject is important in the
discussion questions and workplace.
additional reading.  2005 616pp Pbk
• Researcher/client quotes used 0-273-69494-4 / 978-0-273-69494-6
from real life examples to Financial Times/ Prentice Hall
reinforce some of the key
messages in the book.
• Case studies from leading
companies such as Sony
Ericsson, Airmiles, Carlsberg-
Tetley help students link the
theory to business situations.
• Lecturer’s support package
including an Instructor manual
and lecture PowerPoint slides
to save lecturers time.
 2006 456pp Pbk
0-273-69474-X / 978-0-273-69474-8
Financial Times/ Prentice Hall
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MARKETING
RESEARCH

The Practice of Marketing Research Marketing Research

Market and Social & SPSS 13.0 An Applied Orientation
and SPSS 14.0 Student CD
Research Student CD Package
Fifth Edition
An Introduction Fifth Edition
ALVIN C. BURNS NARESH MALHOTRA
Second Edition
RONALD F. BUSH For graduate and upper-level
YVONNE MCGIVERN
undergraduate courses in
For the undergraduate
The Practice of Market and Social Marketing Research and
Marketing Research course.
Research 2nd edition provides a Marketing Data Analysis.
comprehensive account of the Marketing Research is the global
Marketing Research: An Applied
techniques of market and social leader in marketing research
Orientation, 5e allows students to
research and the practical tasks because it demonstrates how to
actually experience the
involved in setting up and use statistical tools in an intuitive
interaction between marketing
running research projects – from manner.
research and marketing decision-
identifying the problem through Features making.
to reporting and evaluating the • NEW! SPSS 13.0 Integration
findings. Features
and full-color annotated screen
• Real Research features are real
The book is aimed at those captures. SPSS is the most
company vignettes that profile
preparing for the MRS Advanced popular statistical software in
a wide range of big and small
Certificate in Market and Social the marketing research
businesses, so no matter what
Research, at those doing an industry. Each copy of the fifth
type of company or industry
undergraduate and postgraduate edition includes a SPSS 13.0
students work for in the future,
course with a research module CD and annotated screen
they will find examples they
and/or a requirement to captures that are thoroughly
can relate to.
produce a research project. integrated within the text.
Additionally, output screens • Decision Research scenarios
Features present a real-life marketing
help students see what to look
• Chapter 12 on the analysis of situation and ask the student
for in analyzing data.
qualitative data (a topic often to assume the role of a
omitted in other texts) • SPSS Student Assistant.
consultant and recommend
encourages students to (available at
appropriate marketing
evaluate a project in more www.prenhall.com/burnsbush)
research and management
depth. • Integrated Case. The Hobbit’s decisions.
• Real life examples and case Choice Restaurant is an
• Active Research features are
studies of research in action integrated case that makes
short, integrated, managerially-
(i.e. ASBOs, AIDS and Fast- learning more efficient and
oriented exercises in which
Moving Consumer Goods enables students to understand
students have the opportunity
(FMCG)) offer understanding the interrelationships in the
to do research on the Internet
of contemporary issues. steps in the research process.
and play the role of a
• Chapter aims and summaries 2006 marketing researcher and a
help reinforce the main points 0-13-228035-3 / 978-0-13-228035-8 marketing manager.
and act as a revision tool. Prentice Hall
2007 864pp
• Short answer questions at the 0-13-222117-9 / 978-0-13-222117-7
end of each chapter test Prentice Hall
knowledge and understanding.
 2006 576pp Pbk
0-273-69510-X / 978-0-273-69510-3
Financial Times/ Prentice Hall
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 MARKETING
RESEARCH

Marketing Research Multivariate Data

An International Approach Analysis
MARCUS SCHMIDT
Sixth Edition
SVEND HOLLENSEN
JOSEPH F. HAIR
Marketing Research: An BILL BLACK
International Approach is a BARRY BABIN
comprehensive text written with ROLPH E. ANDERSON
the decision-maker in mind. It is RONALD L. TATHAM
written from the perspective of
the firm conducting marketing For graduate-level courses in
research in the national and Marketing Research, Research
international markets irrespective Design and Data Analysis.
of its country of origin. This Multivariate Data Analysis
tools-oriented book shows how provides an applications-oriented
international marketing introduction to multivariate data
managers can transform existing analysis for the nonstatistician by
(Secondary) and newly collected focusing on the fundamental
(primary) data into useful concepts that affect the use of
information. specific techniques.
This book is written for advanced Features
undergraduate and graduate • NEW ‘Rules of Thumb’ for the
students studying Marketing application and interpretation
Research. It is also appropriate of the various techniques in
for practitioners who wish to multivariate data analysis.
keep abreast of the most recent - These guidelines will facilitate
developments in the field. utilization of techniques.
Features 2006 928pp Hbk
• Comprehensive and detailed 0-13-032929-0 / 978-0-13-032929-5
description of the marketing Prentice Hall
research process and advanced
research techniques provides
students with breadth and
depth in their studies.
• Emphasis on online/internet
surveys, making sure students
are up to date with the latest
channels for gathering
information.
• Focus on database marketing,
including data mining and
data warehousing, which are
key tools for any international
marketing manager.
 2006 632pp Pbk
0-273-64635-4 / 978-0-273-64635-8
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INTERNATIONAL
MARKETING

Global Marketing
A Decision-Oriented Approach
Fourth Edition
SVEND HOLLENSEN

Drawing on an Table of Contents PART IV DESIGNING THE

incomparable breadth of GLOBAL MARKETING
Preface to the fourth edition PROGRAMME
international examples,
Guided tour of the book 14. Product designs
Svend Hollensen not only Acknowledgements 15 Pricing decisions and terms of
demonstrates how global Publisher's acknowledgements doing business
marketing works, but also Abbreviations 16. Distribution decisions
how it relates to real E-marketing terminology 17. Communication decisions
decisions around the world. About the author (promotion strategies)
PART I THE DECISION Part IV Case studies
Extensive coverage of hot WHETHER TO
topics such as blue ocean INTERNATIONALIZE PART V IMPLEMENTING AND
strategy; celebrity branding; 1. Global marketing in the firm COORDINATING THE GLOBAL
brand piracy; and viral 2. Initiation of internalization MARKETING PROGRAMME
marketing. 3. Internationalization theories 18. Cross-cultural sales
4. Development of the firm's negotiations
• Brand new case studies international competitiveness 19. Organization and control of
focus on globally Part I Case studies the global marketing
recognised brands and programme
PART II DECIDING WHICH Part V Case studies
companies operating in a
MARKETS TO ENTER Index
number of countries, 5. Global marketing research
including IKEA, Philips, 6. The political and economic EXCLUSIVE TO THE WEB:
Nokia, Guinness and environment 20. Global e-marketing
Cereal Partners 7. The sociocultural environment  2007 752pp Pbk
Worldwide. 8. The international market 0-273-70678-0 / 978-0-273-70678-6
• All new video cases selection process Financial Times/ Prentice Hall
accompany every chapter Part II Case studies
and are available at
PART III MARKET ENTRY
www.pearsoned.co.uk/ho STRATEGIES
llensen, featuring such 9. Some approaches to the choice of
firms as Nike, Starbucks, entry mode
BMW, Ford and 10. Export modes
McDonalds. 11. Intermediate entry modes
12. Hierarchical modes
13. International sourcing
decisions and the role of the
subsupplier
Part III Case studies

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 INTERNATIONAL
MARKETING

Global Marketing International Marketing Across

Fifth Edition Marketing and Cultures
WARREN J. KEEGAN
MARK GREEN Export Management Fourth Edition
JEAN-CLAUDE USUNIER
Sixth Edition
For undergraduate and graduate JULIE LEE
GERALD ALBAUM
courses in Global/International
EDWIN DUERR Marketing Across Cultures analyses
Marketing.
cultures within global marketing,
Keegan/Green gives students an This book is suitable for
based on the recognition of
understanding of global Undergraduates and
diversity in world markets and on
marketing as a whole, as well as Postgraduates/MBA courses in
local consumer knowledge and
focusing on the importance of International Marketing, Export
marketing practices. The text
emerging nations in Marketing and International
adopts a cultural approach to
contemporary global marketing. Trade.
international marketing, which
The fifth edition has been This book comprehensively has two main dimensions:
updated to provide students with covers both international
• A cross-cultural approach,
an authoritative approach to marketing and export
which compares national
global marketing, covering the management. This is a focus on
marketing systems and local
global impact of emerging marketing decisions and
commercial customs in various
nations, religions, and the management processes involved
countries.
expanding European Union. in exporting and not simply a
'how to' treatment of technical • An intercultural approach,
If there is a single unifying which is centred on the study
export details.
theme in the fifth edition, it is of interaction between business
the growing impact of emerging This 6th edition has been written
people from different cultures.
nations on the global scene. in response to the continually
Brazil, Russia, India, and rapid changes in international Features
China–the BRIC nations–figure marketing and the new • Each chapter concludes with
prominently in the text. More challenges that are arising, questions and is followed by an
broadly, the book examines including increased coverage of appendix comprising of cases,
emerging markets as whole that cultural differences, logistics, exercises and critical
are rapidly approaching the supply chain management and incidences. This provides
‘tipping point’ in terms of both the impact of the internet on students with extra learning
competitive vigor and marketing international marketing and material to reinforce their
opportunity. Coverage of exports. understanding.
emerging global companies There is increased coverage of • Extensive references to
include: the 2 most important emerging websites throughout the text
• Embraer (Brazil) markets of the the 21st century; allow students to have in-depth
China and India. New cases from and updated access to cultural
• Lukoil (Russia) and business information.
companies including Dell,
• Cemex (Mexico) Unilever and Microsoft help
 2005 594pp Pbk
• Lenovo (China) students apply the theory. 0-273-68529-5 / 978-0-273-68529-6
• India’s Big Three–Wipro,  2008 688pp Pbk Financial Times/ Prentice Hall
Infosys, and Tata 0-273-71387-6 / 978-0-273-71387-6
Financial Times/ Prentice Hall
2008 656pp Pbk
0-13-175434-3 / 978-0-13-175434-8
Prentice Hall

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MARKETING
MANAGEMENT

Marketing Management
Thirteenth Edition
PHILIP KOTLER
KEVIN KELLER

For the MBA Marketing Management course and/or

undergraduate capstone marketing strategy course.
This is the #1 selling marketing management textbook
worldwide because it consistently delivers on its brand
promise: to be the first to reflect changes in marketing
theory and practice.

Features Table of Contents

PART 1: UNDERSTANDING MARKETING
• NEW – “Holistic marketing” coverage – Explores MANAGEMENT
the emerging concept that everything matters in 1. Defining Marketing for the 21st Century
marketing: internal marketing, integrated 2. Developing Marketing Strategies and Plans
marketing, relationship marketing, and socially
responsible marketing. PART 2: CAPTURING MARKETING INSIGHTS
3. Gathering Information and Scanning the Environment
• NEW – Modular Organation – Kotler and Keller 4. Conducting Marketing Research and Forecasting Demand
focused on preserving the strengths and core
topics from previous editions, while carefully PART 3: CONNECTING WITH CUSTOMERS
tightening coverage in every chapter for greater 5. Creating Customer Value, Satisfaction, and Loyalty
clarity. By organizing the text into eight parts of 6. Analyzing Consumer Markets
related material, a more modular approach, 7. Analyzing Business Markets
instructors have greater flexibility. 8. Identifying Market Segments and Targets
• NEW – Casebook solutions - Instructors: Visit
PART 4: BUILDING STRONG BRANDS
www.prenhall.com/custombusiness to see how 9. Creating Brand Equity
easy it is to create a casebook or coursepack that 10. Crafting the Brand Positioning
includes cases and readings from leading 11. Dealing with Competition
providers, like Harvard Business School
Publishing. PART 5: SHAPING THE MARKET OFFERINGS
• NEW - “Marketing Memos” - 2-3 new per chapter. 12. Setting Product Strategy
Provide tips and suggestions at all stages of the 13. Designing and Managing Services
14. Developing Pricing Strategies and Programs
marketing management process, as well as
practical advice and directions in dealing with
PART 6: DELIVERING VALUE
various marketing decisions. 15. Designing and Managing Integrated Marketing Channels
• NEW - “Marketing Insights” - 2-3 new per chapter. 16. Managing Retailing, Wholesaling, and Logistics
Highlight current research findings and cover key
marketing topics in greater depth. PART 7: COMMUNICATING VALUE
• NEW – Hands-on marketing plan exercise - 17. Designing and Managing Integrated Marketing
Located at the end of many chapters, starting in Communications
Chapter 2. Gives students hands-on experience in 18. Managing Mass Communications: Advertising, Sales
developing a customized marketing plan. Promotions, Events, and Public Relations
19. Managing Personal Communications: Direct and
• NEW - End of chapter applications Interactive Marketing and Personal Selling
• Hundreds of mini cases and discussions - Show
marketing in action and concepts in practice at PART 8: CREATING SUCCESSFUL LONG-TERM
large and small real world companies. GROWTH
20. Introducing New Market Offerings
21. Tapping into Global Markets
22. Managing a Holistic Marketing Organization

2009 815pp Hbk

0-13-600998-0 / 978-0-13-600998-6 Prentice Hall

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 MARKETING
MANAGEMENT

Marketing A Framework for Marketing

Management and Marketing Management
Strategy Management Third Edition
RUSS WINER
Fourth Edition Fourth Edition
PETER DOYLE PHILIP KOTLER Marketing Management, 3e
PHIL STERN KEVIN KELLER introduces a strategic framework
in Chapter 2 (p. 37) and
Marketing Management and Table of Contents integrates it throughout the entire
Strategy is a concise and practical Part I: Understanding Marketing text, very similar to the way a real
management guide to the latest Management marketing manager would
ideas in advanced Marketing and 1. Defining Marketing for the 21st
develop a strategy and then fill in
Strategy. The authors show how Century
the blanks as the plan is executed.
to develop a marketing 2. Developing and Implementing
Marketing Strategies and Plans This framework follows the flow of
orientation in the organisation decision making. For example:
and how this impacts on the 3. Understanding Markets, Market
Demand, and the Marketing 1. The marketing manager first
ultimate corporate goals of
Environment decides what the goal is and
profit, growth and security. They
Part II: Connecting with Customers then how to get there.
then examine how marketing 4. Creating Customer Value, Satisfaction,
strategies are developed and and Loyalty 2. The key decision is which
implemented through effective 5. Analyzing Consumer Markets customer groups to target, then
product, pricing, distribution, 6. Analyzing Business Markets other decisions flow from that
communication and services. 7. Identifying Market Segments and crucial decision.
This is a core text for MBA Targets 3. The customers’ needs, an
Marketing Management course Part III: Building Strong Brands analysis of the competitors, and
8. Creating Brand Equity
and for university short courses an understanding of the
9. Crafting the Brand Positioning and
for executives. This will also be industry environment lead to a
Dealing with Competition
suitable for any undergraduates Part IV: Shaping the Market Offerings
core strategy that is tailored to
or postgraduates on marketing 10. Setting Product Strategy and each customer target.
strategy courses. Marketing Through the Life Cycle 4. Finally, the marketing mix or
Features 11. Designing and Managing Services implementation of the strategy
• Strong focus on financial 12. Developing Pricing Strategies and is customized for each target,
implications of marketing Programs with an additional
Part V: Delivering Value understanding of the key
decisions, and on marketing
13. Designing and Managing Integrated reasons to buy
and shareholder value so
Marketing Channels
students gain an 14. Managing Retailing, Wholesaling, 5. Shows very clearly that strategic
understanding of the real and Logistics decisions must be made before
financial benefits marketing Part VI: Communicating Value tactical decisions
can give. 15. Designing and Managing Integrated 6. Students gain real real
• A case study per chapter with Marketing Communications
understanding into the decision
associated questions 16. Managing Mass Communications
making process, and this
encourages critical thinking 17. Managing Personal Communications
Part VII: Creating Successful Long-Term
enables them to better analyze
with the students. business cases and situations –
Growth
 2006 464pp Pbk 18. Managing Marketing in the Global one of the chief goals of this
0-273-69398-0 / 978-0-273-69398-7 Economy course.
Financial Times/ Prentice Hall 2009 370pp Pbk 2006 544pp Hbk
0-13-602660-5 / 978-0-13-602660-0 0-13-196334-1 / 978-0-13-196334-4
Prentice Hall Prentice Hall
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MARKETING
MANAGEMENT

COMING SOON

Strategic Marketing Global Marketing Market-Based

Problems Management, Management
Cases and Comments Eighth Edition Fifth Edition
Eleventh Edition WARREN J. KEEGAN ROGER BEST
ROGER KERIN ILAN ALON
For MBA level Marketing
ROBERT PETERSON Management and/or Marketing
For courses in International
For courses in Marketing Marketing and Global Marketing. Strategy courses, or a capstone
Strategy, Marketing Management, This is the leading MBA text in undergraduate marketing course.
and Strategic Marketing. international marketing-with Strategic, applied, and
The most comprehensive class- comprehensive cases. performance-oriented. While
tested text material and case Features most textbooks in this area stress
studies on the market - 44 class- concepts and theory, Market-
• NEW - Chapter on Global
tested cases provide an Based Management, 4e,
emarketing
opportunity for concepts and incorporates a more strategic and
• NEW - Cases-Kodak vs. Fuji, applied approach. External
tools to be employed in practice,
Education of an Expatriate, performance metrics of a
challenging students to address
CEAC-China and Ascom business are emphasized and
marketing issues from a decision-
Hasler, Inc. actual measurement tools are
making standpoint and with an
analytical perspective. In every • The experience and insight of provided. Its streamlined
case, the decision maker a distinguished advisory board- organization makes it ideal for
develops a strategy consistent Of executive and consulting courses in which outside cases
with the factors existing in the experts. and readings will be assigned.
situation presented and must • Cases - Cover consumer, 2009 500pp Pbk
consider the implications of that industrial, low tech and high 0-13-233653-7 / 978-0-13-233653-6
strategy for the organization and tech, product and services Prentice Hall
its environment. marketing.
Author-prepared Instructor's • A unique appendix - Identifies
Manual casebook, over 600+ the location of global income
pages! Prepared by Roger Kerin, and population and stages of
this teaching package includes development, country and
thorough case teaching notes region for 2000 with
that feature a complete case projections to the years 2010
analysis, teaching suggestions, and 2020.
case epilogues, and case
• Students can incorporate the
summary points.
latest economic data in
Instructor's Resource Center decision making.
provides instructors with a
powerful visual aid to support 2009 625pp Hbk
0-13-615739-4 / 978-0-13-615739-7
the text material. Includes
Prentice Hall
comprehensive PowerPoint slides
for lectures and meaningful
computer templates for students
to perform quantitative and
financial analyses.
2007 736pp Hbk
0-13-187152-8 / 978-0-13-187152-6
Prentice Hall
72
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 STRATEGIC
MARKETING

Marketing Strategy and

Competitive Positioning
Fourth Edition
GRAHAM HOOLEY
JOHN SAUNDERS
NIGEL F. PIERCY
BRIGITTE NICOULAUD

Suitable for undergraduate Table of Contents

and post graduate students
Preface PART IV COMPETITIVE
studying Marketing
Acknowledgements POSITIONING STRATEGIES
Management or Marketing PART I MARKETING 11. Creating Sustainable
Strategy. STRATEGY Competitive Advantage
1. Market-led strategic Case Study: Nokia
Marketing Strategy and
management 12. Competing through the New
Competitive Positioning deals Case Study: Psion Marketing Mix
with the process of 2. Strategic marketing planning Case Study: Tyrrell's
developing and Case Study: iPhone 13. Competing through innovation
implementing a marketing and new product development
strategy and how these PART II COMPTETIVE Case Study: Gillette
processes can be managed MARKET ANALYSIS 14. ????
to gain and sustain superior 3. The Changing Market Case Study: Pret a Manger
Environment
performance in the market
Case Study: Virgin Megastore PART V: IMPLEMENTING THE
place. 4. Customer analysis STRATEGY
The 4th edition contains 3 Case Study: Procter & Gamble 15. Strategic customer
5. Competitor analysis management
new chapters; Competing
Case Study: Emap Case Study: Xerox
Through the New 6. Understanding the 16. Strategic alliances and
Marketing Mix, Strategic Organisational Resource Base networks
Customer Management, Case Study: Miele Case Study: Yahoo and eBay
Corporate Social 7. Forecasting future demand and 17. Strategy implementation and
Responsibility. market requirements internal marketing
Case Study: Boeing Case Study: British Airways
Thoroughly updated with 18. Corporate Social Responsibility
new examples and the PART III IDENTIFYING Case Study: Ballantyne, Smythson
latest research findings, this CURRENT AND FUTURE and others
new edition also boasts COMPETITIVE POSITIONS 19. Twenty-first Century
updates case studies in each 8. Segmentation and positioning Marketing
chapter, taken from recent principles Case Study: It's scary out there
Case Study: Internet Exchange
editions of the Financial
9. Segmentation and positioning  2008 632pp Pbk
Times, that illustrate the research 0-273-70697-7 / 978-0-273-70697-7
practical implications of the Case Study: Asianet, Zee TV, Financial Times/ Prentice Hall
issues raised. Namaste and more
10. Selecting market targets
Case Study: B&O

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STRATEGIC
MARKETING

Marketing Strategies
A Contemporary Approach
Second Edition
ASHOK RANCHHOD
CALIN GURAU
Taking a modern European
perspective, Marketing Strategies
examines marketing from
different angles an order to
create a broader understanding
of the discipline. A radical and
dynamic approach to the subject
is taken, in that there is no
discussion of the traditional 4
‘P’s, as strategies are company-
specific. Instead the author
integrates five of the main
contemporary factors that affect
marketing in the 21st century:
Globalisation, the Impact of
Technology, Ethics, Market
Orientation and Sustainability.
Marketing Strategies is suitable for
upper level courses in BA
marketing modules such as
marketing strategy, marketing
management, as well as students
studying for an MBA and a
Business Studies course.
Features
• Plethora of CIM Case Studies
to give students a deeper
understanding of the strategic
decisions taken by a real
marketing department.
• Excellent coverage of
emerging areas such as new
technology, marketing in
different sectors and
marketing performance
(neglected by most strategy
textbooks).
 2007 440pp Pbk
0-273-70674-8 / 978-0-273-70674-8
Financial Times/ Prentice Hall

74
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 MARKETING
PLANNING

Essential Guide to Marketing Plan

Marketing Planning Handbook
MARIAN BURK WOOD and Pro Premier Marketing
Essential Guide to Marketing Plan Package
Planning takes you step-by-step Third Edition
through the planning process. MARIAN BURK WOOD
Packed with real-life examples,
up-to-date marketing ideas and a For any marketing course that
detailed sample plan, Marian requires the development of a
Burk Wood’s friendly no- marketing plan, such as
nonsense approach gives you Marketing Management,
exactly what you need to Marketing Strategy and
succeed. It offers you practical Principles of Marketing.
guidance in how to research, Wood, 3/e is the only planning
prepare and present a great handbook that guides students
marketing plan. through the step-by-step creation
of a customized marketing plan
 2007 288pp Pbk while offering Palo Alto’s
0-273-71323-X / 978-0-273-71323-4
Marketing PlanPro (a
Financial Times/ Prentice Hall
commercial software) to aid in
the process.
Supports Hands-On
Development of Marketing Plans.
Never has a carefully crafted,
properly implemented marketing
plan been more important to
business success. The text
illustrates how marketing
planning is actually applied in
consumer and business markets,
in large and small companies, in
traditional and online businesses,
and in nonprofit organizations.
To reinforce this real-world view,
key examples also demonstrate
how today’s global economy and
dynamic business environment
can cause marketers to change
their plans as the situation
evolves. Through specific
features, the text encourages
students to formulate
imaginative, yet realistic,
marketing plans.
2008
0-13-513628-8 / 978-0-13-513628-7
Prentice Hall

75
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BRAND
MANAGEMENT

Strategic Brand Strategic Brand

Management Management
A European Perspective Third Edition
KEVIN LANE KELLER KEVIN KELLER
TONY APERIA
For students, managers and
MATS GOERGSON
senior executives studying Brand
For students, managers and Management.
senior executives studying Brand A number of excellent books
Management. have been written about brands,
A number of excellent books but no book has really
have been written about brands, maximized those dimensions to
but no book has really the greatest possible extent,
maximized those dimensions to Strategic Brand Management sets
the greatest possible extent, the new standard.
Strategic Brand Management sets The concept of brand equity is
the new standard. the main focus of this book–and
• The concept of brand equity is provides all students with a
the main focus of this book - valuable perspective, and a
and provides all students with common denominator to
a valuable perspective, and a interpret the potential effects
common denominator to and trade-offs of various
interpret the potential effects strategies and tactics for their
and trade-offs of various brands. By giving the students
strategies and tactics for their the foundation, the textbook
brands. Brand equity is the allows for the broad exploration
bridge between what of a complicated subject. Brand
happened to the brand in the equity is the bridge between what
past and what should happen happened to the brand in the
to it in the future. past and what should happen to
it in the future.
• Strategic Brand Management
provides insights into how to Of course instructors have their
lay groundwork and create own direction they would like to
profitable brand strategies by see the class go in, but laying the
building, measuring, and groundwork is imperative. In
managing brand equity. Strategic Brand Management we’ll
provide insights into how to lay
• Adapted by an expert team
that groundwork and create
from the Nordic Brand
profitable brand strategies by
Academy, this book includes
building, measuring, and
new cases on Innocent, Audi,
managing brand equity.
Tesco, Sony Ericsson and
Voltswagen. It is also full of 2008 720pp Hbk
primary research into Europes 0-13-188859-5 / 978-0-13-188859-3
biggest brands. Prentice Hall

 2008 608pp Pbk

0-273-70632-2 / 978-0-273-70632-8
Financial Times/ Prentice Hall
76
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 INTERNET
MARKETING

COMING SOON

Internet Marketing E-Marketing Electronic Marketing

Strategy, Implementation Fifth Edition Theory and Practice for the
and Practice JUDY STRAUSS Twenty-First Century
Third Edition RAYMOND FROST JOHN O’CONNOR
DAVE CHAFFEY ADEL EL-ANSARY EAMONN GALVIN
MARTIN EVANS
Internet Marketing is a For courses in Electronic
comprehensive guide to how Marketing and Internet Business. Written by leading players in
organisations can use the This 4th edition of E-Marketing both industry and academia,
Internet to support their treats the subject as traditional Electronic Marketing: Theory and
marketing activities and covers all marketing with a twist: the Practice for the 21st Century
aspects of the subject, from Internet and other technologies provides a broad, but sound
environmental analysis to strategy have had a profound effect on overview of this rapidly changing
development and the way we do business. This field. Targeted at students and
implementation. transformation has resulted in practitioners who already
Now in its third edition, Internet new business models that add understand basic marketing
Marketing is an invaluable customer value, build customer concepts, the book includes the
resource for all students studying relationships, and increase latest discussion of Relationship
e-marketing, e-commerce or company profitability. Stressing Marketing and CRM as well a
Internet marketing at second, product, pricing, distribution, chapter on Improving Sales
third or postgraduate level, as and promotion, the authors have Force Effectiveness.
well as specialist courses tightened their presentation by
 2004 456pp Pbk
involving Internet marketing. It using a strategic perspective and 0-273-68476-0 / 978-0-273-68476-3
should also prove particularly giving many important practices Financial Times/ Prentice Hall
useful for practitioners wishing to not covered in previous editions:
update their e-marketing skills. namely, blogs, social networking,
online branding, and search
Features marketing. Point-of-purchase
• Comprehensive coverage of all scanning devices, databases, and
the major aspects of marketing other offline technologies are
on the internet., including discussed.
internet marketing
communcations, relationship 2009 500pp Pbk
marketing on the internet, and 0-13-615440-9 / 978-0-13-615440-2
online service quality Prentice Hall

• Greater focus on strategy and

development, with a revised
chapter on Improving E-
Marketing Performance.
• Excellent resources for student
and lecturer within the
OneKey course management
system, including an interactive
student study guide.
 2006 584pp Pbk
0-273-69405-7 / 978-0-273-69405-2
Financial Times/ Prentice Hall

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SERVICES
MARKETING

Services Marketing Services Marketing

Sixth Edition Managing the Service Value
CHRISTOPHER H. Chain
LOVELOCK MANFRED BRUHN
JOCHEN WIRTZ
Services Marketing: Managing the
For advanced undergraduate and Service Value Chain argues that all
MBA/EMBA courses in Services service management efforts are
Marketing. aimed to enhance value in order
Organized around a strategic to improve the bottom line.
marketing framework to give Written from a European
instructors maximum flexibility perspective, the book
in teaching and take students demonstrates that through
deeper into the consumer and strategic orientation and
competitive environments in innovation, the firm and
services marketing. shareholder will reap the
benefits.
Strategic Marketing framework
allows instructors to make Geared towards final year
selective use of chapters, marketing students, the book is
readings, and cases to teach also useful for postgraduate
courses of different lengths and students and for practitioners
formats. The framework gives who work, or wish to specialise in
instructors the flexibility to touch the area of services management
on the many different roles of a and marketing.
service manager, because Features
regardless what a student’s • The original concept of the
specific job may be, he or she Service Value Chain is used
must acknowledge the close ties throughout the book to make
that link service issues to various students think strategically
managerial functions. about their Services Marketing
An integrated managerial and activity
strategic approach places services • Hot topics such as ‘E-services’
issues within a broader general and ‘Managing Service
management context and Technology’ are integrated
addresses the need for service throughout the book to help
marketers not only to understand students understand how
customer needs and behaviors, innovations are used in all
but also how to use these insights aspects of Services Marketing
to develop strategies for
• ‘Services Marketing In Action’
competing effectively in the
boxes provide practical
marketplace.
applications and anecdotes to
2007 672pp Hbk promote further discussion.
0-13-187552-3 / 978-0-13-187552-4 • End of chapter case studies
Prentice Hall
exemplify and drive home the
core topics of each chapter.
 2005 504pp Pbk
0-273-68157-5 / 978-0-273-68157-1
Financial Times/ Prentice Hall
78
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 PRODUCT
MANAGEMENT

Product Strategy and Innovation

Management Management and
Second Edition New Product
MICHAEL BAKER
SUSAN HART Development
Fourth Edition
From new product development
PAUL TROTT
to product elimination, this book
holistically covers the entire This book is suitable for
product life cycle, including undergraduates and
analysis of new product postgraduates on a wide range of
innovation strategy, new product courses from marketing, strategic
ideas screening, product testing, management, business studies
managing growing and mature and engineering.
products, and product deletion.
The subject of innovation
The nature and practice of these management is often treated as a
processes are central to the firm’s series of separate specialisms,
overall strategy for rather than an integrated task.
competitiveness, and this book The main aim of this book,
repeatedly emphasises the however, is to bring together the
fundamental relationship areas of innovation management
between the success of a product and new product development
and the survival of the firm. and to keep a strong emphasis
Whether they are studying at on innovation as a management
undergraduate, postgraduate or process.
MBA levels, students will find this Written in an accessible style, this
book essential to their fourth edition brings a change in
understanding of this important structure to clearly set out three
subject area. key areas for the student:
Features Innovation management,
• Provides a comprehensive managing technology and
review of the principles and knowledge and new product
practices of the product life development.
cycle, giving readers full • NEW! A new chapter on
understanding of the subject. service development offers up-
• Contains original insights and to-date coverage of this
ideas based on the author’s important subject.
practical experience, which • NEW! Five major new case
give a real world context to the studieshave been introduced -
subject. including eBay, Viagra,
• Illustrated with European case Innocent and Apple.
studies at the end of every  2008 600pp Pbk
chapter to ensure readers 0-273-71315-9 / 978-0-273-71315-9
think practically. Financial Times/ Prentice Hall
 2007 560pp Pbk
0-273-69450-2 / 978-0-273-69450-2
Financial Times/ Prentice Hall
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SELLING & SALES
MANAGEMENT

Selling Today Selling and Sales

Creating Customer Value Management
and ACT! CRM Software Seventh Edition
Package DAVID JOBBER
Tenth Edition GEOFFREY LANCASTER
GERALD L. MANNING
BARRY L. REECE Selling and Sales Management 7th
Edition is a long standing classic
For the Introductory level course book, which has been revised
in personal selling, sales, and/or and updated to take into account
tele-course in selling. recent developments in the
Selling Today is a best-selling sales theory and practice of selling. As
textbook because it integrates the well as covering all important
concept of customer value at every elements of the marketing mix, it
step of the selling process. The places emphasis on international
tenth edition builds on the aspects of selling and sales
delivery of customer value by management.
offering time-proven Ideal for students on sales
fundamentals and practical management, marketing and
practices needed to succeed in business studies courses as well as
today’s world of sales and field sales people and sales
marketing. managers. The book is also
Video Series: focuses on the essential reading for those taking
effective use of questions to professional qualifications at the
achieve need identification and CAM, the Instituteof Salesand
need satisfaction. Segment 1 Marketing Management and
describes general survey questions LCCI.
and specific survey questions; Features
Segment 2 presents information • Each chapter concludes with a
on probing questions and the use mini case study and practical
of acknowledge and confirm exercises to reinforce key
questions; Segment 3 describes concepts for students.
need satisfaction questions that • Formal practice exam
are designed to move the sales questions help students
process toward commitment and prepare for forthcoming
action. At the conclusion of each assessment.
segment, students may engage in
role-play activities designed to • Full discussion of the role of
develop effective questioning selling as a part of an
skills. integrated marketing
communications programme
Role-play application exercises at demonstrates the importance
the end of each part. These new of selling on every level.
role plays are designed to
reinforce the key concepts in each  2006 552pp Pbk
of the first five parts of the text. 0-273-69579-7 / 978-0-273-69579-0
Financial Times/ Prentice Hall
2007 592pp
0-13-222177-2 / 978-0-13-222177-1
.
Prentice Hall
80
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RELATIONSHIP RETAIL
MARKETING MANAGEMENT

Relationship Retail Management Retailing

Marketing A Strategic Approach An Introduction
Exploring Relational Tenth Edition Fifth Edition
BARRY BERMAN ROGER COX
Strategies in Marketing
JOEL R. EVANS PAUL BRITTAIN
Third Edition
JOHN EGAN Berman and Evans’ strategic Retailing: An Introduction, 5e
approach and emphasis on provides a comprehensive
This book is suitable for any decision-making have made this introduction to all aspects of
undergraduate or postgraduate text a best-seller edition after retailing and the fundamental
student taking a course in edition. Key retail management elements of retail management
relationship marketing. concepts are reinforced with and a retail organisation’s
Relationship Marketing: Exploring current, real-world examples that activities so that the reader will
Relational Strategies in Marketing, bridge the gap between theory have a solid platform on which to
3e comprehensively examines and practice. build.
relationships in marketing and Features Intended not only for students in
how these influence modern • Chapter Opening Vignettes are college and universities, the book
marketing strategy and practice. all updated and highlight serves as an invaluable tool for
Based principally on the titans of retailing. those already working in selling,
concepts and theories marketing or retailing who
surrounding relationship • Cases! 30 shorter cases, as well
as 8 comprehensive cases. require more knowledge of how
marketing, John Egan critically retailing works. It is also the
reviews and analyses what has Every case is based on real
companies and real situations. perfect resource for aspiring
been described as 'marketing's retail managers who may have
new paradigm'. • Enhanced comprehensive Web received little formal training on
• New "prequel" Chapter 1A Site the subject.
detailing the progression of • 16 exercises designed to be
 2004 352pp Pbk
marketing beyond the handed in for class
0-273-67819-1 / 978-0-273-67819-9
traditional marketing assignments or for the Financial Times/ Prentice Hall
paradigm. Chapter 1B instructor’s use. They are
continues the development of balanced in terms of subject
Relationship Marketing itself and level.
from this point. • Linked to major concepts
• New end-of-chapter cases on discussed throughout Retail
current issues in RM, including Management: A Strategic
client-agency relationships, Approach, Tenth Edition. For
collaboration and decision- example, text page references
making, and focussing on are provided for each of the
companies such as BSkyB, computer-based exercises.
More Th>n and Ryanair.
2007 704pp Hbk
 2008 304pp Pbk 0-13-187016-5 / 978-0-13-187016-1
0-273-71319-1 / 978-0-273-71319-7 Prentice Hall
Financial Times/ Prentice Hall

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MARKETING PUBLIC
CHANNELS RELATIONS

Marketing Channels Exploring Public The Practice of

Seventh Edition Relations Public Relations
ANNE COUGHLAN RALPH TENCH International Edition
ERIN ANDERSON LIZ YEOMANS
LOUIS W. STERN
Tenth Edition
ADEL EL-ANSARY This definitive academic Public FRASER P. SEITEL
Relations text introduces PR and For courses in Introduction to
For advanced undergraduate its role within the organisation. A
and/or graduate-level courses in Public Relations and Public
comprehensive text, Exploring Relations Practice, offered by
Distribution Channels, Marketing Public Relations not only covers
Channels or Marketing Systems. Departments of Communication
traditional academic PR theory, Studies, Journalism or Marketing.
Marketing Channels shows students but also explores contemporary
how to design, develop, maintain ideas. Divided into four key The Practice of Public Relations leads
and manage effective areas, the book covers: the reader through the evolution
relationships among worldwide of the practice, the preparation
1) The Context of PR and process necessary to reach a
marketing channels to achieve
2) The Concepts of PR variety of ‘publics’ and, most
sustainable competitive
advantage by using strategic and 3) PR Specialisms importantly, how to implement
managerial frames of reference. actual PR practice.
4) PR in the public and private
sector Long admired as the
Features
‘practitioners’ Public Relations
• Updated current, worldwide This book is written for both text, Seitel’s The Practice of Public
research and practice. Vast and undergraduate and postgraduate Relations continues its tradition as
varied literature topics are students working towards a the most visual, up-to-date and
covered, bringing in findings, Public Relations degree. It is also straightforward principles text
practice, and viewpoints from appropriate for those studying available. For the aspiring student
multiple disciplines PR as part of a Marketing, Media of public relations to the veteran
(marketing, strategy, or Communications degree. professional seeking a refresher,
economics, sociology, law,
Features Seitel’s text leads the reader
political science).
• ‘Thinkabout’ boxes and through the evolution of the
• Updated global examples activities to encourage practice, the preparation and
covering a wealth of different reflection and self-study process necessary to reach a
products and services, sold to variety of ‘publics’ and, most
• In-depth international cases
businesses and consumers, importantly, how to implement
provide a global perspective
selected from the worldwide actual PR practice. Drawing on his
and mini-cases promote
business press, research, and own vast professional experience,
further discussion.
consulting. his role as a PR commentator on
• Cutting edge PR theory keeps major U.S television networks
• Updated modular
students up to date such as CNN, ABC and FOX, and
organization. Each chapter is
self-contained and designed to • Definition boxes help his network of industry leaders,
stand on its own thus giving newcomers grasp key terms Public Relations faculty and
instructors greater flexibility. and concepts. generations of PR professionals,
Chapters are organized in a Seitel presents the industry with
 2006 672pp Pbk
modular format, may be read 0-273-68889-8 / 978-0-273-68889-1
dynamism and relevancy.
in any order, and re-organized Financial Times/ Prentice Hall 2007 480pp IPE
to suit. 0-13-203862-5 / 978-0-13-203862-1
2006 624pp Hbk Prentice Hall
0-13-191346-8 / 978-0-13-191346-2
Prentice Hall
82
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 NON-PROFIT
DIRECT MARKETING MARKETING

Principles of Direct Strategic Marketing Public Sector

and Database for Non-Profit Marketing
Marketing Organizations TONY PROCTOR
Third Edition Seventh Edition Public Sector Marketing examines
ALAN TAPP PHILIP KOTLER the role of marketing in public
ALAN ANDREASEN organizations, from planning
This comprehensive text covers through execution and
all aspects of direct and database For graduate courses in evaluation. It looks at marketing
marketing. Examining direct Nonprofit Marketing and from the perspective of creating
marketing within a wider Management. value for different organisational
context, the book explores issues This best-selling text focuses on stakeholders.
such as relationship marketing, the impact of nonprofit The book examines specific
customer loyalty and brand marketing in the social sector applications for public sector
marketing. and the growing intersection organisations such as local
A focused direct marketing text, between nonprofit management government in the context of
this book marries the academic and the business world. leisure, culture and the arts,
principles with the practicalities The seventh edition reflects the regeneration, education and
of the commercial world. fact that nonprofit marketing is social services. The main theme
This book is suitable for final poised to have a much greater of the book is creating value for
year undergraduate or first year impact on the field of nonprofit stakeholders through a
postgraduate students studying management and on the growing philosophy based on setting a
Direct Marketing courses or intersection between that sector vision, creating and
marketing Communications and the business world. communicating the values and
courses. establishing a culture.
• Pressure To Adopt Business
Features Models – Nonprofit and  2007 248pp Pbk
• Strong pedagogical features, government agencies are being 0-273-70809-0 / 978-0-273-70809-4
learning objectives, case pressured to adopt business Financial Times/ Prentice Hall
studies and summaries to make models and frameworks to
the book easy for students to guide their operations
follow and understand. • Growing Appreciation for
• Fully worked case studies to Business Concepts – The social
show the student how the sector is increasingly
theory translates into practice. populated at the top and
• Short case studies to enable middle-management levels by
lecturers to set seminar individuals with business
exercises based on a taught backgrounds and appreciation
element. for what business concepts and
tools can do for their new
• Each chapter follows successive environments
elements of the marketing
planning process providing a 2008 528pp HBk
clear framework for the book 0-13-175372-X / 978-0-13-175372-3
as a whole. Prentice Hall

 2005 504pp Pbk

0-273-68355-1 / 978-0-273-68355-1
Financial Times/ Prentice Hall

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SPORTS MARKETING

The Marketing of The Business of Sports Marketing

Sport Sport Management A Strategic Perspective
JOHN BEECH JOHN BEECH Fourth Edition
SIMON CHADWICK SIMON CHADWICK MATTHEW D SHANK

The Marketing of Sport explores The scale and importance of the Shank provides a framework or
the latest developments in sports lucrative sport industry demands conceptual model of the strategic
marketing with cutting-edge quality business professionals. marketing process that can be
analysis by the world’s leading This ground-breaking new book applied to the sports industry.
sport marketing academics. equips the manager and future Features
International case studies, up-to- manager of sport organisations • For courses in Sports
the-minute data and a wide- with the tools they need to Marketing. Shank provides a
ranging list of websites provide deliver. The Business of Sport framework or conceptual
an essential introduction to the Management is ideal for students model of the strategic
key aspects of sport marketing. of sports management on marketing process that can be
Features programmes of leisure studies, applied to the sports industry.
• 24 Chapters contributed by sports studies and business
• In the fourth edition, the
leading authorities from the studies. Written and contributed
author presents a contingency
UK, Ireland, the US, Greece, to by leading academics and
framework for organizing the
France, New Zealand, Australia practitioners in UK, Europe and
many elements that influence
Australia it is also of great
• Chapters address important the strategic sports marketing
interest to practitioners working
developments including process and recognizes the
in sport businesses.
sponsorship and unpredictable nature of the
endorsements, branding, fan Blending both theory and sports industry.
behaviour, merchandising, practice The Business of Sports
• An awareness of job
ticketing and the globalisation Management looks at the
opportunities in the industry is
of Sport. distinctive context of sport
presented in this edition by
organisations. It then looks at
• Over 60 International case highlighting the career
management theories and
studies covering a range of journey of several successful
practice within the functional
subjects such as Manchester sports marketers who provide
areas such as finance, human
United, the Olympic Games perspective on how and why
resource management and
and NBA basketball they got started in this genre
marketing. Finally it considers
of marketing.
 2007 592pp Pbk contemporary issues of
0-273-68826-X / 978-0-273-68826-6 importance such as sponsorship • Experiential Exercises – To
Financial Times/ Prentice Hall and endorsement, risk help students learn about
management and the media. Set sports marketing and make
in an international environment this book more enjoyable to
the authors have been careful to read, exercises have been
choose stimulating examples added to the end of each
from a wide variety of sports. chapter that ask them to apply
basic sports marketing
Features concepts and perform mini
• The first business focussed research projects.
textbook to meet the needs of
the Sport Management student 2009 624pp Hbk
outside the US 0-13-228535-5 / 978-0-13-228535-3
Prentice Hall
 2004 528pp Pbk
0-273-68268-7 / 978-0-273-68268-4
84 Financial Times/ Prentice Hall
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 SPORTS MARKETING

Sports Sponsorship
and Marketing
Communications
A European Perspective
WIM LAGAE
Sports Sponsorship and Marketing
Communications concentrates
primarily on the objectives of
marketing communication of
brands that invest in sport
sponsoring and how sponsors can
utilise sport sponsoring to
achieve brand and sales-related
objectives.
This book provides a truly
European approach to this
emerging field and provides the
reader with a very clear link
between marketing
communications theory and the
practicalities of sports
sponsorship.
This book is written for any
students studying sports
marketing, sports management,
physical education or broader
marketing courses. The book also
aims to reach professionals in
this field.
Features
• Chapter Overview sets up the
chapter structure.
• Teaching Objectives clearly
outlines material to follow.
• Sections and Sub Headings in
the main text aid in digesting
the important facts.
• Tables and diagrams help
conceptualise concepts.
• Mini cases and worked-out
examples illustrate the core
theme.
 2005 264pp Pbk
0-273-68706-9 / 978-0-273-68706-1
Financial Times/ Prentice Hall
85
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ENTERTAINMENT &
MARKETING PRICING

Entertainment and The Strategy and

Event Marketing Tactics of Pricing
SAYRE A Guide to Growing More
For undergraduate and graduate Profitably: International
level Marketing and Edition
Communication courses or Fourth Edition
practitioners in the THOMAS T. NAGLE
entertainment industry. JOHN HOGAN
Entertainment Marketing &
For pricing strategy or Pricing
Communication is the first
and Product courses in MBA
textbook to focus specifically on
and/or advanced undergraduate
entertainment marketing,
marketing courses.
offering clear and up-to-date
framework that allows you to The Strategy and Tactics of Pricing
adapt marketing principles and provides a comprehensive,
communication theory to the practica, step-by-step guide to
entertainment world. prcing analysis and strategy
developments.
2008 512 pp Pbk
0-13-234516-3 / 978-0-13-234516-1 • A conceptual/how-to
Prentice Hall approach. The Strategy and
Tactics of Pricing covers the
theory of pricing through step-
by-step formulas and
procedures that show students
how to analyze a pricing
problem and formulate a
pricing strategy.
• Re-organization around
‘Pricing Pyramid.’ Clearly
defines the domain of strategic
pricing and identifies the 5 key
elements of an effective
pricing strategy.
• Lively writing style with
practical examples that both
students and practitioners find
interesting and engaging.
Clearly illustrates how pricing
principles are being applied
successfully, or misapplied
unsuccessfully.
• Particularly related to
concumer and high-tech
products.
2006 368pp IPE
0-13-204358-0 / 978-0-13-204358-8
Prentice Hall
86
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 INTRODUCTION TO
MIS

Using MIS
Second Edition
DAVID KROENKE

Using MIS is the book that teaches students how people use
information systems to solve business problems.

Features • “In Practice” Boxes - In Table of Contents

• NEW! Information Systems for attempt to help students apply
Collaboration - Chapter 2 innovative information systems PART 1 WHY MIS?
explains the nature of solutions to real business 1. MIS and You
collaboration and explains problems, each chapter 2. Information Systems for
how collaboration pertains to includes two “In Practice” Collaboration
decision-making, problem boxes to transfer knowledge 3. IS for Competitive Advantage
solving, and project gained from the chapter to a
management in business. This practical business challenge. PART 2 INFORMATION
chapter introduces students to • Application Exercises - These TECHNOLOGY
collaborative software such as: exercises ask students to solve 4. Hardware and Software
Microsoft Sharepoint, Google business situations using 5. Database Processing
Docs & Spreadsheets, spreadsheets or database
Microsoft Groove 6. Data Communications
applications. Computer skills Appendix 6A: How the Internet
• NEW! Collaboration Exercises for both Excel and Access will
Works
- With two collaboration be sharpened in preparation
exercises featured in every for advanced business classes
and the corporate world. PART 3 INFORMATION
chapter, students can practice
collaborating on a variety of SYSTEMS
• New! Question-Based
different topics utilizing 7. Information Systems Within the
Pedagogy - Instead of aimlessly
Microsoft Sharepoint and Organization
reading multiple chapters at a
other collaborative systems. time, each chapter utilizes a
8. E-Commerce and Supply Chain
• NEW! Chapter Opening question-based pedagogy, so Systems
Interviews - These interviews, students know exactly what 9. Business Intelligence Systems
featuring real people who work topics they are supposed to be
in IS, show them that IS is focusing on in their reading. PART 4 MANAGING
important for all types of • Instead of creating an “End of
INFORMATION SYSTEMS
people in business. Chapter Summary,” the RESOURCES
• Current Issue Guides - Each questions are repeated and an 10. Systems Development
chapter includes three unique activity is provided, so students 11. Information Systems
guides designed to stimulate can prove they understand the Management
thought, discussion, and active chapter material 12. Information Security
participation to help students Management
think critically about
information systems issues that Glossary
may arise when they enter the Index
workforce. The categories 2009 600pp Pbk
include: Ethics Guides, 0-13-813248-8 / 978-0-13-813248-4
Security Guides, Opposing Prentice Hall
Forces Guides, Reflections
Guides.

87
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INTRODUCTION TO
MIS

COMING SOON

Business Management Business

Information Systems Information Systems Information Systems
Technology, Development Managing the Digital Firm Analysis, Design & Practice
and Management for the with Student Multimedia Sixth Edition
E-business CR-ROM GRAHAM CURTIS
Third Edition Tenth Edition DAVID COBHAM
PAUL BOCIJ JANE P. LAUDON This book aims to equipthose in,
DAVE CHAFFEY KENNETH C. LAUDON or entering business to assess the
ANDREW GREASLEY opportunities, limitations and
For introductory undergraduate
SIMON HICKIE major issues surrounding
courses, and MBA-level MIS and
modern business information
This major text assumes no prior Information Systems courses that
systems and to appreciate the way
knowledge of IS or IT and builds want to integrate business with
that information systems can aid
both business and Information technology.
the realization of business
systems knowledge to enable the These authoritative authors objectives.
reader to choose the right systems, continue to define the MIS
to develop them and to manage New to this edition
course by providing
them effectively. comprehensive and integrative • Chapters 10-15 on Systems
coverage of essential new Development, Analysis and
The three-part structure to the
technologies, information system Design have been replaced by
book covers:
applications, and their impact on new chapters taking an object
1. Introduction to business oriented approach. The
business models and managerial
information systems structured approach is still
decision making in an exciting
2. Business information systems and interactive manner. summarised in chapter 16 and
development the content from the previous
2007 edition is included in full
3. Business information systems 1-4058-7276-4 / 978-1-4058-7276-8 online in the Companion
management Prentice Hall Website.
Suitable for any IS, BIS or MIS
• Case studies, questions and
course from UG to MBA level
activities have been updated
within a Business or Computer
throughout.
Science Department.
• An introduction or increased
Features
focus on current topics such as
• Lots of activities, self-assessment
globalisation, agile methods,
exercises, essay and discussion
E-Business, security and trust,
questions to engage the student
off the shelf solutions, CRM,
and make them think.
legacy systems integration,
• Online supporting web links, business intelligence, data
extra cases, extra exam warehousing and data mining.
questions and multiple-choice
questions for reinforcement and  2008 688pp Pbk
revision. 0-273-71382-5 / 978-0-273-71382-1
• Cases are international and Financial Times/ Prentice Hall
illustrate a wide variety of
sectors and companies.
 2006 856pp Pbk
0-273-68814-6 / 978-0-273-68814-3
Financial Times/ Prentice Hall
88
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 INTRODUCTION TO
MIS

Essentials of Business Managing

Management Information Information
Information Systems Management Technology
Eighth Edition Improving Performance What Managers Need to
JANE LAUDON using Information Systems Know
KENNETH LAUDON DAVE CHAFFEY Sixth Edition
STEVE WOOD WAINRIGHT E. MARTIN
For introductory undergraduate
courses in Information Systems JEFFREY A. HOFFER
Business Information Management
taught in MIS, IS, CIS, Business takes a problem-solving WILLIAM C PERKINS
and Management departments. approach, by highlighting the DANIEL W. DEHAYES
This brief text is ideal for courses issues faced by managers in CAROL V BROWN
on quarter systems and those that identifying, capturing and
combine a MIS text with hands- Appropriate for all MBA-level
systematising information in and advanced undergraduate
on software, projects, or case order to improve organisational
studies. courses in information systems
performance. and/or technology.
These authoritative authors The book helps students to
continue to define the MIS Managing Information Technology,
understand how to improve 5e is a comprehensive guide to
course by emphasizing how organisational performance by
business objectives shape the the information technology
exploring these issues and management techniques that are
application of new information examines solutions to reduce
systems and technologies and vital to a successful career as a
problems. Unique in its multi- manager. This edition has been
integrating a career orientation stakeholder perspective, this
that demonstrates the relevance thoroughly updated to reflect
book addresses challenges faced rapid changes in information
of information systems to all by not only the end-user but also
business students regardless of technology and the latest
the departmental manager, IS business applications. It contains
their major. manager and company director. an extensive collection of case
2009 550pp Pbk Companion website includes an study options (34 cases), making
0-13-602579-X / 978-0-13-602579-5 Instructor’s Manual, full colour it especially customizable for
Prentice Hall Powerpoint slides, and Multiple instructors in MBA programmes.
Choice Qusetions. New features in this edition
Suitable for for modules on; include a complete Data
Information Management, Resource chapter that provides a
Business Information Systems, “big picture” look at issues
Business Information associated with managing an
Technology, Strategic organizations data.
Information Systems at both This edition also contains
undergraduate and masters level. expanded e-business coverage, as
 2005 736pp Pbk well as insight into increasingly
0-273-68655-0 / 978-0-273-68655-2 strategic technologies such as
Financial Times/ Prentice Hall Linux, XML, .NET, J2EE,
Bluetooth, and wireless LANs.
2009 816pp Hbk
0-13-178954-6 / 978-0-13-178954-8
Prentice Hall

89
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INTRODUCTION TO
MIS

Experiencing MIS Information Systems Management

DAVID KROENKE Today Information Systems
For the introductory MIS course Managing in the Digital Tenth Edition
required of all business majors. World RAYMOND MCLEOD
Kroenke introduces the world of Third Edition GEORGE SCHELL
MIS to today’s students by LEONARD JESSUP For upper-level undergraduate
connecting with them in their JOSEPH VALACICH and graduate courses in
current learning environment
For the undergraduate/graduate Management Information
and offering professors flexibility
introductory information systems Systems.
in presenting the technical and
business aspects of the subject. course required of all business This brief, paperback text
students. presents the core concepts in 11
THE CHALLENGE: Student self-
Information Systems Today, 3e, chapters with 12 hands-on
regulation. Students have a
speaks directly to WHY IS application projects at the end of
problem studying nowadays and
MATTERS today by focusing on the text. Management Information
end up wasting time because they
what every business student Systems is recognized for logical
don’t know what to focus on for
needs to know about IS including organization and clear
the course.
its leading role in the descriptions. Focusing on the
THE SOLUTION: Question role of managers within an
Format. Every section of the text globalization of business.
organization, the text emphasizes
is driven by questions. • A new Chapter 2 ‘Fueling the development of computer-
This ‘inquiry-based’ pedagogy is Globalization Through based Information Systems to
based on the author’s belief in Information Systems’ examines support an organization’s
the efficacy of current methods the evolution of globalization objectives and strategic plans.
in learning theory and practice. and its ever-increasing pace.
This material draws heavily 2007 480pp Pbk
This approach engages students 0-13-188918-4 / 978-0-13-188918-7
in a topic, motivates them to from Thomas Friedman’s
bestseller The World Is Flat. Prentice Hall
read for the appropriate answers,
and stay focused on the most • Expanded and updated
important information in the coverage of how the Internet is
chapter. This makes the job transforming commerce and
easier for the students to identify society using the concepts and
the main point of the section, views of current writers and
and to know when he/she has thinkers like Chris Anderson,
‘got the point’. author of The Long Tail.
2008 736pp Hbk • Chapter 10 on Ethics and
0-13-233777-0 / 978-0-13-233777-9 Crime includes an expanded
Prentice Hall coverage of cyber-war and
cyber-terrorism, particularly
focusing on how the ‘business
processes’ of global terrorism
affect the digital world.
2008 624pp Hbk
0-13-233506-9 / 978-0-13-233506-5
Prentice Hall

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 INTRODUCTION TO
MIS

Managing Global Business MIS Cases

Information Systems Information Decision Making wih
An Organisational Applications Software
Technology Fourth Edition
Perspective an integrated systems LISA MILLER
Second Edition approach
DAVID BODDY GEOFFREY ELLIOTT Appropriate for any introductory,
ALBERT BOONSTRA intermediate or advanced MIS
GRAHAM KENNEDY Students of Business Information course where cases are used. This
Technology and Business casebook serves as an ideal
Presents an organisational Information Systems will find this supplement to most MIS/CIS
approach to the management of book a thorough and engaging textbooks where students
information systems – covering introduction to the subject area. complete Excel, Access, and web
their foundations, strategies, Rooted in the global projects.
organisation and environment in which today’s Designed to demonstrate how
implementation. Not as organisations’ operate this book software can support managerial
technically orientated as other offers a comprehensive treatment decision-making activities, this
texts in this area, the book of one of the most dynamic, brief casebook features 26 cases
focuses on integrating exciting and challenging areas of covering a wide range of
information systems into other study within business and functional areas throughout the
business functions. management. Global Business business, including
A companion website Information Technology: Systems finance/accounting, HR,
accompanies this text, with Theory and Practice describes how production, and information
instructors manual, powerpoint technology is being used to systems. Many of the cases
slides for teachers. gather, interpret and require students to prepare both
Suitable for both undergraduate communicate business written and oral presentations on
and MBA students, studying MIS. information at an ever more their solutions.
sophisticated level.
Features 2009 200pp Pbk
The book introduces the basics
• Integrates the management of 0-13-238105-2 / 978-0-13-238105-5
of computer and Prentice Hall
IS with central themes from
communications technologies in
organisational behaviour and
a clear, jargon-free style with. It’s
strategy using a consistent ‘
case examples, ‘did you know’
interaction model’ throughout
and ‘activity’ features helps the
the text
student see the theory in
• European and international practice. Self-check questions
examples encourage students and website material encourage
to relate theory to experience students to track their learning
and practice and progress.
• An extensive glossary of terms
2004 520pp Pbk
helps students to learn key 0-321-27012-6 / 978-0-321-27012-2
terms and revise. Addison Wesley
 2005 300pp Pbk
0-273-68635-6 / 978-0-273-68635-4
Financial Times/Prentice Hall

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E-BUSINESS

COMING SOON

E-Business and Strategies for Electronic

E-Commerce E-Business Commerce 2008
Management Concepts and Cases Fifth Edition
with Companion Website Second Edition EFRAIM TURBAN
TAWFIK JELASSI JAE KYU LEE
with GradeTracker Student DAVE KING
ALBRECHT ENDERS
Access Card JUDY MCKAY
Third Edition Strategies for e-Business adapts PETER MARSHALL
DAVE CHAFFEY concepts from the field of
strategic management and For undergraduate and graduate
Dave Chaffey brings his applied them to the specific courses in Electronic Commerce.
trademarks of authority, clarity of context of e-business, providing Electronic Commerce 2008, the #1
expression and teaching readers with a framework for best seller in the business school
expertise to bear on a subject in formulating comprehensive market, offers a comprehensive
which he actively lectures and e-business strategies. managerial approach to
consults. Popular for its cutting Taking account of contemporary electronic commerce. This new
edge and contemporary developments, the new edition edition emphasizes the impact
coverage, it’s international includes: that social computing has on the
approach and it’s balance of the business world and global
technical and managerial topics • Two new chapters on
e-business supply chain economy.
of central importance to
developing an understanding of management, and mobile Electronic commerce can be
this subject, this book is ideal for e-commerce approached from two major
students or practitioners of e- • A new chapter on interaction aspects: technological and
business or e-commerce at any with users exploring Web 2.0 managerial. This text emphasizes
level. and recent developments in a managerial perspective.
user-generated content However, the authors recognize
Companion Website with the importance of technology
Gradetracker Student Access • An expanded e-business and have decided to incorporate
Card: e-Business and e- strategy framework covering all several features:
Commerce Management, 3/e key dimensions of e-business
strategy formulation • The essentials of security in
 2007 Chapter 11
1-4058-4706-9 / 978-1-4058-4706-3 • Fully revised and updated case
Financial Times/ Prentice Hall material • Infrastructure and system
development in Chapter 19
 2008 672pp Hbk
• Detailed technology material
0-273-71028-1 / 978-0-273-71028-8
Financial Times/ Prentice Hall are included in the files,
appendices, and tutorials on
the book’s Web site
• In order to show the most
recent capabilities of E-
Commerce in the real world,
the authors have provided
multiple features throughout
the text.
2008 1008pp Hbk
0-13-224331-8 / 978-0-13-224331-5
Prentice Hall

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 E-BUSINESS

E-Commerce
Business, Technology,
Society
Fourth Edition
KENNETH LAUDON
CAROL TRAVER
For the undergraduate and
graduate e-commerce course in
any business discipline.
This comprehensive, market-
leading text emphasizes the three
major driving forces behind e-
commerce to provide a coherent
conceptual framework for
understanding the field:
technology change, business
development, and social issues.
The authors present concepts in
a logical fashion with clear
explanations to make even those
complicated topics accessible.
• The NEW services-based
e-commerce, including Web
2.0 applications such as social
networking, user-generated
content and sharing, wikis, and
'cloud computing' Web
services.
• Data updated to November
2007 for almost real-time
coverage!
• Key sociological changes
driving e-commerce including
the movement of social life to
the online arena; changing
demographics of the Web
audience; multi-tasking media;
the extension of offline
networks to online networks,
and networking for business
professionals.
2008 800pp Hbk
0-13-600645-0 / 978-0-13-600645-9
Prentice Hall

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 INTRODUCTION TO
INFORMATION DATABASE
SYSTEM STRATEGY MANAGEMENT

IT Strategy in Action Database Concepts Modern Database

JAMES D. MCKEEN Third Edition Management
HEATHER SMITH DAVID KROENKE
Ninth Edition
DAVID AUER
JEFFREY A. HOFFER
For undergraduate and graduate
Appropriate for all introductory MARY PRESCOTT
courses in IT Strategy or IT
courses or brief courses on FRED X. MCFADDEN
Management.
database development and
This book teaches students how management, as well as database For introductory courses in
to use and manage IT to deliver courses designed around specific Database Management and
business value, with a focus on IT database products such as Database Systems.
management issues, rather than Microsoft Access, SQL Server, or Modern Database Management is
technical issues. MySQL. the leading text in the business
Features Written by one of the world’s database market. It's noted for its
• Presents Critical IT Issues with leading database authorities, focus on the latest principles,
Mini-Cases Database Concepts 3e, concepts and technologies and
introduces the essential concepts what leading practitioners say is
• Based on a real company, IT
students need to create and use most important for database
Strategy in Action includes
small databases. developers.
twelve mini-cases to help
students understand how Features 2009 670pp Hbk
different IT management • Conceptual Standpoint- 0-13-600391-5 / 978-0-13-600391-5
techniques are used in Teaching Concepts Prentice Hall
companies today. Independent of DBMS
• Highly Relevant Information - Products illustrates database
Unlike standard cases which concepts with Microsoft Access,
inter-mix irrelevant SQL Server 2005 Express
information, each sentence edition, and MySQL 5.0.
exists for a reason and reflects Students can use these
relevant information. As a products as tools, but all
result, students must analyze concepts are presented in a
each case very carefully so as DMBS-agnostic manner.
not to miss critical aspects of • Access WorkBench sections are
the situation. included in each chapter to
• Learn by Example – Problem illustrate concepts and
identification and techniques using Access. The
prioritization skills are Access Workbench topics start
essential for future managers with creating a database and a
to learn for the simple reason single table in Section one and
that it is not possible for end with Web database
organizations to tackle all of processing against an Access
the problems concurrently. database in Section Seven. All
necessary basics are included
• To assist instructors, extensive
so students can effectively
teaching notes are available for
build and use Access databases.
all mini-cases.
2008 448pp Pbk
2009 400pp Pbk
0-13-198625-2 / 978-0-13-198625-1
0-13-603631-7 / 978-0-13-603631-9
Prentice Hall
Prentice Hall

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SYSTEMS
ANALYSIS & DECISION SUPPORT
DESIGN SYSTEMS

Systems Analysis and Decision Support

Design and Business
Seventh Edition Intelligence Systems
KENNETH E. KENDALL
Eighth Edition
JULIE E KENDALL
EFRAIM TURBAN
For advanced undergraduate or JAY E ARONSON
graduate school courses in TING-PENG LIANG
Systems Analysis and Design. RAMESH SHARDA
Kendall and Kendall’s Systems
Appropriate for all courses in
Analysis and Design, 7e is a
Decision Support Systems (DSS),
human-centered book that
computerized decision making
concisely presents the latest
tools, and management support
systems development methods,
systems.
tools and techniques to students
in an engaging and easy-to- Decision Support and Business
understand manner. Intelligence Systems 8e provides the
only comprehensive, up-to-date
Human-Computer Interaction
guide to today’s revolutionary
(HCI) is an additional concept
management support system
that has been added to Chapter
technologies, and showcases how
14, which discusses the
they can be used for better
importance in designing systems
decision-making. This completely
that suit individuals and assist
revised and re-titled edition
them in achieving personal and
incorporates the expanded
organizational goals through
coverage of Business Intelligence
their use of information
and reflects the emphasis that
technology. The concepts of
most decision support courses
usability, fit, perceived usefulness
are now taking.
and perceived ease of use are
introduced, as is the Technology The major changes in the 8th
Acceptance Model (TAM), so edition are the enhanced
that systems students can coverage of Business Intelligence
incorporate HCI practices into topics (Chapters 5-9) and the
their designs. linking of material with the
Teradata University Network
2008 816pp Hbk (TUN)
0-13-224085-8 / 978-0-13-224085-7
Prentice Hall 2007 850pp Hbk
0-13-198660-0 / 978-0-13-198660-2
Prentice Hall

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PROJECT ENTERPRISE
MANAGEMENT FOR RESOURCE
IS PLANNING

Project Management Enterprise Systems

for Information for Management
Systems LUVAI MOTIWALLA
JEFFREY THOMPSON
Fifth Edition
JAMES CADLE For undergraduate and MBA-
DONALD YEATES level Enterprise Systems courses.
Motiwalla teaches students the
Cadle and Yeates' Project
components of an ERP system as
Management for Information Systems
well as the process of
is suitable for undergraduate
implementing the systems within
students studying Project
a corporation to increase its
Management within the IT
success.
environment.
Features
This comprehensive and
• Emphasizes the Value of
practical book is an excellent
Enterprise Systems. The goal
starting point for any students of
of this text is to educate
Project Management for
students about all the issues
Information Systems, whether
involved in choosing and
they are from a computing or a
implementing an ERP system
business background, at
to increase the success of an
undergraduate or masters level.
organization.
The authors strike a good
• It is organized into four sections
balance - covering both the
which present the technical
mechanics of project
foundation of ERP systems;
management and the human
provides information on the
factors involved and include
ERP development life-cycle, the
plenty of case studies and
process of selecting software
exercises as well as good and bad
and vendors, how to manage an
examples from real life.
ERP implementation project;
This fifth edition has new covers issues dealing with
material on development life- people and organizational
cycles and approaches (including change, business process
agile approaches. reengineering, change
2008 464pp Pbk management, operational and
0-13-206858-3 / 978-0-13-206858-1 post-implementation activities
Prentice Hall and the role of ethics and
globalization and emphasizes
the two other enterprise-level
applications, Supply Chain
Management and Customer
Resource Management, which
are often integrated with ERP
systems.
2009 524pp Pbk
0-13-233531-X / 978-0-13-233531-7
Prentice Hall

96
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 PRODUCTION &
OPERATIONS
MANAGEMENT

Operations Management
with Companion Website with GradeTracker
Student Access Card
Fifth Edition
NIGEL SLACK
STUART CHAMBERS
ROBERT JOHNSTON
In this market-leading text, the Nigel Slack, Stuart Chambers and
Robert Johnston bring to life their comprehensive, practical and
strategic view of operations management with over 100 contemporary
and international examples of operations in practice, as well as
providing critical commentaries on areas of academic contention and
professional debate.

Features Table of Contents

• The authoritative managerial view of operations PART ONE: INTRODUCTION
management 1. Operations management
2. The strategic role and objectives of operations
• A good balance between strategic and operations,
3. Operations strategy
and service and manufacturing views of
operations management that offers students a PART TWO: DESIGN
wider outlook on operations management 4. Process design
• Clear structure based on design, planning and 5. The design of products and services
control, and improvement, which makes core 6. Supply network design
concepts easier to follow 7 . Layout and flow
8. Process technology
• Fantastic full-colour design with colour, exercises 9 . Job design and work organization
and images illustrating concepts and examples
throughout PART THREE: PLANNING AND CONTROL
• Key questions to open each chapter with answers 10. The nature of planning and control
at the end of each chapter, provoke class 11. Capacity planning and control
discussions and enable students to pick up on the 12. Inventory planning and control
13. Supply Chain Management
key points
14. Enterpriseresource planning (ERP)
• Global examples and cases with questions (full 15. Lean operations and JIT
length mini-cases), offer a international 16. Project planning and control
perspective on operations management 17. Quality planning and control
• Key terms and glossary enable students to fully
PART FOUR: IMPROVEMENT
understand the terms used throughout the text
18. Operations improvement
• Critical commentary boxes ensure that students 19. Failure prevention and recovery
are able to follow and understand the issues 20. Total quality management
surrounding each chapter
PART FIVE: THE OPERATIONS CHALLENGE
• Worked examples come in both qualitative and
21. The operations challenge
quantitative techniques - demonstrates to students
how these techniques can be used Glossary
• Study activities enable students to actively learn Index
• Extensive support for both students and lecturers  2007
online at www.booksites.net/Slack 1-4058-4700-X / 978-1-4058-4700-1
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PRODUCTION &
OPERATIONS
MANAGEMENT

Introduction to Operations Principles of

Operations and Management Operations
Supply Chain & Student CD and Student Management
DVD Package
Management Ninth Edition
& Student CD & Student
Second Edition DVD
JAY HEIZER
CECIL BOZARTH Seventh Edition
ROBERT B. HANDFIELD For the core course in JAY HEIZER
Operations Management.
For the core course in For the core course in
Operations Management, 9e offers Operations Management.
Operations Management with
students and professors the
coverage of supply chain Operations Management, 7e allows
largest and most diverse
management. students to apply what they’ve
problems sets in the industry, as
Introduction to Operations and well as providing solved problems learned to real company
Supply Chain Management, 2/e is and step-by-step worked challenges and best practices by
the first text to provide an examples to help students learn offering a multitude of problems
integrated and comprehensive outside of the classroom. in the text and integrated case
treatment of both operations and studies on video, including a new
The authors have instituted a focus on the Darden Restaurants
supply chain management.
system that codes all 597 (i.e. Olive Garden, Red Lobster,
In the 2nd edition, the authors problems in the book, labeling etc).
provide deeper coverage of them with a 1, 2, 3, or 4 dot
important topics while difficulty rating, so that • 17 core chapters, a more
maintaining a trim, integrated professors can easily assign comprehensive version is
book. It now provides substantial problems with the appropriate available
coverage of the major operations level of difficulty for their 2008
management topics and tools, students. These are 0-13-601489-5 / 978-0-13-601489-8
while extending coverage to supplemented by 166 homework Prentice Hall
include core supply chain problems on the book’s web site.
management issues. NEW! topics Solutions to all these are in the
include: Instructor’s Solutions Manual,
• Supply-Chain Operations written by the authors.
Reference model Throughout the text, the authors
• Service Blueprinting feature an extensive amount of
service applications and firms to
• Sourcing and Purchasing
give students an in-depth look at
2008 608pp Hbk operations in the real world. Our
0-13-179103-6 / 978-0-13-179103-9 prior editions focused on Arnold
Prentice Hall Palmer Hospital, Hard Rock
Café, Wheeled Coach
Ambulances, and Regal Marine.
All of these videos and cases
appear in this edition as well as:
2008
0-13-601487-9 / 978-0-13-601487-4
Prentice Hall

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 PRODUCTION &
OPERATIONS
MANAGEMENT

Operations Operations and

Management Process
Process and Value Chains Management
Eighth Edition Principles and Practice for
LEE J. KRAJEWSKI
Strategic Impact
LARRY P. RITZMAN
NIGEL SLACK
MANOJ MALHOTRA
STUART CHAMBERS
ROBERT JOHNSTON
For introductory Operations ALAN BETTS
Management course in
undergraduate and MBA The ultimate resource for your
programs. Postgraduate course by trusted
This highly respected text authors.
integrates a process approach. Ideal for students taking any
Features practically orientated MBA,
• New! Co-author. Dr. Manoj K. executive MBA or executive
Malhotra, the Jeff B. Bates course in Operations and Process
chair at the University of South management.
Carolina, was selected to join Written by best selling authors in
the team because of his their field, Operations and
teaching ability, scholarship in Process Management inspires a
the field, and extensive critical and applied mastery of
knowledge of the text, to shape the core principles and processes
a new legacy and continue the fundamental to managing
level of excellence adopters business operations.
have come to expect. Approaching the subject from a
• Processes and Value Chains truly managerial perspective, this
Theme brand new text provides clear
• Weave a central theme and concise coverage, whilst the
throughout the text to accompanying CD provides an
demonstrate that processes opportunity to practice and
and value chains are vital to a further explore the concepts and
firms' success and relevant to techniques introduced.
all functional areas of a Features
business. A central figure is • Core operations principles are
introduced in every chapter to emphasized in each chapter
help student make this and explored within a real
connection. business context. Questions,
cases studies, excel spreadsheet
2007 752pp Hbk
problems and an interactive
0-13-187294-X / 978-0-13-187294-3
Prentice Hall study guide, allow students to
put the principles into
practice.
 2006 560pp Pbk
0-273-68426-4 / 978-0-273-68426-8
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 SUPPLY CHAIN
MANAGEMENT

Strategic Supply Supply Chain Logistics

Management Management Management and
Principles, theories and Third Edition Strategy
practice SUNIL CHOPRA
Competing Through The
PAUL COUSINS PETER MEINDL
Supply Chain
RICHARD LAMMING
For advanced undergraduate or Third Edition
BENN LAWSON MBA courses in Supply Chain
BRIAN SQUIRE ALAN HARRISON
Management/Logistics. REMKO VAN HOEK
Drawing on international This text brings together the
research this text blends strategic role of the supply chain, Logistics and supply chain
established theory and current key strategic drivers of supply management continue to
practice to provide chain performance, and the transform the competitive
acomprehensive strategic underlying tools and techniques landscape and have become one
coverage of this wide and for supply chain analysis of today’s key business issues.
constantly developing area. This third edition of Logistics
• Linking strategic perspective, Management and Strategy
Features supply chain concepts, and continues to take a practical,
• Underpinned by recent solution methodologies integrated and international
international research and throughout the text. This is approach to logistics and
practice providing a unique supported by key points includes the very latest research
perspective on supply chain throughout the text. to reflect the innovative and
management • Students are able to articulate exciting developments in this
• Case examples of radical the strategic important of subject area.
concepts in practice highlight supply chain thinking and A clear framework guides the
areas where new ideas could be support their ideas with reader through the four parts of
developed and incorporated evidence that can be built the book, covering:
• Review concepts, models and using models.
• an introduction to logistics and
theories provide a critical • Extensive use of Excel to its contribution to
approach to each subject illustrate all solution competitiveness and value
• Coverage of public methodologies for network creation,
procurement design, demand and supply
planning, inventory • leveraging logistics operations
• 2 case studies per chapter management, and within the context of the
cover a broad range of transportation management customer,
industries (Chapters 5-14). Excel has • supplier partnerships,
 2008 344pp Pbk been used and explained in a interfaces and the challenges
0-273-65100-5 / 978-0-273-65100-0 way that students should easily of integration,
Financial Times/ Prentice Hall be able to implement these • leading-edge thinking in
models. logistics and the future
2007 552pp Hbk challenges ahead.
0-13-173042-8 / 978-0-13-173042-7
 2008 344pp Pbk
Prentice Hall
0-273-71276-4 / 978-0-273-71276-3
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 SUPPLY CHAIN
MANAGEMENT

Purchasing and Law for Purchasing

Supply Chain and Supply
Management Third Edition
MARGARET GRIFFITHS
Seventh Edition
IVOR GRIFFITHS
KENNETH LYSONS
BRIAN FARRINGTON Law for Purchasing and Supply
divides this complex area of the
Taking an integrated approach to law into five logical parts:
the supply chain and purchasing chapters introduce a topic area,
process, this comprehensive book explain the relevant law and give
draws upon the many disciplines examples of how the law is
that affect the purchasing and applied in practice. This step-by-
supply chain, and that contribute step approach enables the
to a full knowledge of purchasing authors to maintain a
practice and techniques. comprehensive coverage of the
Following the CIPS syllabus, this subject, while ensuring it remains
well respected text has been accessible.
completely updated can also be Law for Purchasing and Supply, 3rd
used on foundation and edition, has been fully updated
professional courses. to take account of new legislation
Features and case law, including the
• Cases and discussion questions introduction of the Competition
enable students to think Act 1998 and recent judicial
critically and debate real decisions which, together with
scenarios. incoming European legislation,
• Comprehensive glossary for affect basic rights under the Sale
quick reference. of Goods. The relationship
between civil and criminal law in
 2006 736pp Pbk this area is examined and the
0-273-69438-3 / 978-0-273-69438-0 implications of future
Financial Times/ Prentice Hall developments are discussed.
Features
• Improved pedagogical features
- increased number of review
questions; include key
words/phrases/objectives;
shaded cases.
• New Introductory chapter - act
as a guide to the book for
students and lecturers;
introduce various legal systems
in force.
• More on European Law and
issues relating to it.
 2002 384pp Pbk
0-273-64679-6 / 978-0-273-64679-2
Financial Times/ Prentice Hall
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 PURCHASING SERVICE OPERATIONS
MANAGEMENT OPERATIONS STRATEGY

Law for Purchasing Service Operations Operations Strategy

and Supply Management Second Edition
NIGEL SLACK
Third Edition Third Edition
MIKE LEWIS
MARGARET GRIFFITHS ROBERT JOHNSTON
IVOR GRIFFITHS GRAHAM CLARK Ideal for Advanced
Undergraduate and Postgraduate
Law for Purchasing and Supply • Written specifically to better students, this book builds on
divides this complex area of the serve the needs of students on concepts from Strategic
law into five logical parts: services-orientated operations Management, Operations
chapters introduce a topic area, management courses. Management, Marketing and
explain the relevant law and give • The first European-originated HRM to give students a
examples of how the law is book. comprehensive understanding of
applied in practice. This step-by- Operations Strategy.
step approach enables the • Operations management is set
authors to maintain a within the wider business Features
comprehensive coverage of the context, recognising the • Comprehensive and accessible
subject, while ensuring it remains impact of other management with authoritative authorship
accessible. functions and covering wider and an excellent blend of
issues, such as organisational theory and practice,
Law for Purchasing and Supply, 3rd culture and design, people
edition, has been fully updated to • European context
issues, and customer
take account of new legislation relationships. • Engaging case studies,
and case law, including the • Teaching resources including
introduction of the Competition • Includes international
examples from different types an Instructor’s Manual with
Act 1998 and recent judicial extensive case notes and
decisions which, together with of organizations, such as: the
Internet, public and voluntary PowerPoint slides.
incoming European legislation,
affect basic rights under the Sale sectors, mass transport services,  2008 496pp Pbk
of Goods. The relationship professional services, retailers, 0-273-69519-3 / 978-0-273-69519-6
between civil and criminal law in internet services, tourism and Financial Times/ Prentice Hall
this area is examined and the hospitality.
implications of future • Each chapter identifies key
developments are discussed. operations management issues
Features and provides definitions of key
terms, real world illustrations,
• Improved pedagogical features
chapter summaries, case
- increased number of review
exercises, further reading and
questions; include key
questions.
words/phrases/objectives;
shaded cases.  2008 516pp Pbk
• New Introductory chapter - act 1-4058-4732-8 / 978-1-4058-4732-2
as a guide to the book for Financial Times/ Prentice Hall
students and lecturers;
introduce various legal systems
in force.
• More on European Law and
issues relating to it.
 2002 384pp Pbk
0-273-64679-6 / 978-0-273-64679-2
Financial Times/ Prentice Hall
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 PROJECT
MANAGEMENT

Project Management Project Management

Achieving Competitive Media Edition
Advantage with MS Project CD
JEFFREY K PINTO
Third Edition
For undergraduate or graduate HARVEY MAYLOR
courses in Project Management.
Combining a strong academic
This text takes a holistic, approach with relevant practical
integrated approach to managing cases, this text skillfully shows the
projects, exploring both range of issues that face project
technical and managerial managers throughout the project
challenges. cycle. This new Media Edition
It emphasizes not only individual comes with a free CD Rom
project execution, but also containing a 60 day trial version
provides a strategic perspective, of Microsoft Project for
demonstrating means to manage students.This edition is easier to
projects at the program and use than ever before, with two
portfolio levels. Overall, the text colour text design and more
strikes a balance by using cases, diagrams and figures to aid
examples, and problems from a navigation and understanding.
variety of project types, including Extra teaching materials are
IT examples, construction, available online for lecturers at
engineering, manufacturing, new http://www.booksites.net/maylor
product development, R&D, and . Project Management is used
services. This balance was extensively to accompany courses
designed to create a text that was on undergraduate, masters and
useful for teaching project MBA programmes, as well as for
management across the widest in-company training and for
possible range of settings. professionals wanting to bring
2007 512pp Hbk themselves up-to-date with
0-13-009233-9 / 978-0-13-009233-5 developments in the field.
Prentice Hall Features
• Approaches the subject from a
strategic perspective, covering
both the role of projects in the
execution of organisational
strategy and the application of
strategic principles in projects
• Covers a wide range of project
settings, from the traditional
large-scale industrial projects
through to small-scale personal
projects, in both service and
manufacturing settings
 2005 432pp Pbk
0-273-70431-1 / 978-0-273-70431-7
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 PRODUCTION
QUALITY PLANNING &
MANAGEMENT INVENTORY

Managing Quality Introduction to

Integrating The Supply Materials
Chain and Student CD PKG
Third Edition
Management
S. THOMAS FOSTER International Edition
Sixth Edition
For undergraduate or graduate TONY ARNOLD
courses in Quality Management. STEVE CHAPMAN
This text focuses students on how LLOYD CLIVE
to effectively manage quality.
Students must understand their For courses in Materials
businesses, understand the Management, Production and
quality body of knowledge, Inventory Control, and Logistics
understand the available tools, This is the only text listed in the
and have a method for planning APICS–The Educational Society
quality improvement based on for Resource Management CPIM
this knowledge. Exam Content Manual as the text
2007 reference for the Basics of Supply
0-13-179114-1 / 978-0-13-179114-5 Chain Management (BSCM)
Prentice Hall CPIM certification examination.
Written in a simple and user-
friendly style, it covers all the
basics of supply chain
management and production
and inventory control.
Features
• Key Terms - listed at the end of
each chapter
• Chapter references to case
studies
• Case studies are located in the
casebook. Several of these
cases have been included at
the end of the selected
chapters of this edition
• Example problems within the
chapters provide readers with
reinforcement of information
and opportunities to assess
their understanding
• APICS concepts and
vocabulary
2008 528pp IPE
0-13-242550-5 / 978-0-13-242550-6
Prentice Hall

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 BASIC BUSINESS
STATISTICS

Statistics for Business &

Economics
United States Edition
Tenth Edition
JAMES T. MCCLAVE
P. GEORGE BENSON
TERRY SINCICH

For a one- or two-term course in business Table of Contents

statistics.
1. Statistics, Data, and Statistical Thinking
This best-selling introduction stresses the 2. Methods for Describing Sets of Data
development of statistical thinking – the 3. Probability
assessment of credibility and value of the 4. Random Variables and Probability Distributions
5. Inferences Based on a Single Sample: Estimation
inferences made from data – by both those
with Confidence Intervals
who consume and those who produce the 6. Inferences Based on a Single Sample: Tests of
information. The authors emphasize Hypothesis
inference; data collection and analysis are 7. Inferences Based on Two Samples: Confidence
covered extensively, as needed, to evaluate Intervals and Tests of Hypotheses
the reported results of statistical studies 8. Analysis of Variance: Comparing More the Two
and to make good business decisions. Means
Numerous case studies, examples, and 9. The Chi-Square Test and the Analysis of
Contingency Tables
exercises draw on real business situations
10. Simple Linear Regression
and recent economic events. Assumes a 11. Multiple Regression and ModelBuilding
background in basic algebra. 12. Methods for Quality Improvement
13. Time Series: Descriptive Analyses, Models, and
Features
Forecasting (Available on CD)
• Over 1000 interesting and diverse 14. Nonparametric Statistics (available on CD)
applications: Represents a wide and Appendix A: Basic Counting Rules
diverse array of relevant business and Appendix B: Tables
decision making applications.
• Over 1400 exercises: Applets are on the 2008 944pp Hbk
textbook CD and illustrate concepts 0-13-240935-6 / 978-0-13-240935-3
Prentice Hall
visually, facilitating student
understanding. These applets are also
integrated into chapter exercises to
reinforce concepts.

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 BASIC BUSINESS
STATISTICS

Business Statistics Basic Business Statistics for

Decision Making and Statistics Business and
Student CD Package Eleventh Edition
Seventh Edition
Economics and
MARK L BERENSON
DAVID F. GROEBNER DAVID M. LEVINE Student CD
For the 1 or 2 semester course in TIMOTHY C. KREHBIEL Sixth Edition
Business Statistics. PAUL NEWBOLD
For courses in Business Statistics.
WILLIAM L. CARLSON
Emphasizing the use of statistical Berenson shows students how BETTY THORNE
software like Excel and Minitab, statistics is use in each functional
this comprehensive text offers a area of business. For business statistics courses
rich array of business examples, taught in Economics and
real data, and a unique step-by- Features
Business Schools.
step framework that allows • Relevancy of Statistics in Other
Disciplines This classic text is known for its
students to learn by doing.
accuracy and statistical precision.
Business Statistics: A Decision- • Using Statistics Business
This text enables students to
Making Approach, 7/e seamlessly Scenario - These chapter-
conduct serious analysis of
integrates computer applications opening vignettes show how the
applied problems in contrast to
with textual examples and topics that will be discussed in
merely running simple‘canned’
figures, always focusing on the chapter are used in
applications to help students
interpreting the output. It equips accounting, finance,
become stronger analysts and
students with the ability–and information systems,
future managers. It is also at a
cnfidence–to know which tools to management, or marketing.
mathematically higher level than
use, how to apply them, and how • Integrates business software into most business statistics texts.
to analyze their results for all aspects of an introductory
Statistics can seem like a foreign
making decisions. statistics course allows the
language, what in-text resources
New Microsoft Excel 2007: course to focus on
help your students learn how to
Thorough and user friendly, the interpretation of results instead
analyze, interpret and
book teaches students how to use of computations.
communicate their statistical
the new Excel user interface for • Expanded Hands-On Software results and recommendations?
statistical application. To further prepare students for Would you be interested in a text
Step-by-Step Approach: The all- their future careers, separate that demonstrates the relevance
new seventh edition continues and expanded appendices for of statistics to the real world?
Business Statistics’s signature using Microsoft Excel, Minitab,
• Provides numerous examples.
step-by-step approach to and PHStat2 have been added
Each statistical example and
reinforce chapter material. With • Emphasis on the p-value solution is presented in the
this framework, readers learn by approach throughout chapters context of a real world
example and then put their that cover hypothesis testing; business problem. The authors
knowledge into practice with Chapters 9-12 use data from the real world,
extensive exercises that continue which can sometimes
2009 936pp Hbk
to increase in level of difficulty as complicate calculations
0-13-603260-5 / 978-0-13-603260-1
students progress. Prentice Hall because the analysis isn’t
2008 simple and neat, allowing
0-13-241692-1 / 978-0-13-241692-4 students to see how real world
Prentice Hall analysis is conducted.
2007 1016pp
0-13-220384-7 / 978-0-13-220384-5
Prentice Hall
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 BASIC BUSINESS
STATISTICS

Statistics for
Managers Using
Excel
and Student CD Package
Fifth Edition
DAVID M. LEVINE
For the one or two-semester
course in Business Statistics at
the undergraduate or graduate
level.
Reducing the emphasis on doing
computations, this practical text
thoroughly integrates Microsoft
Excel as a tool for analysis and
presents statistical concepts in
the context of the functional
areas of business.
Students need to be shown the
relevance of statistics. Statistics for
Managers Using Microsoft Excel, 5/e
presents each statistical topic in
an applied context related to at
least one of the functional areas
of business–accounting, finance,
information systems,
management, and marketing.
The focus in teaching each topic
is on its application in business,
the interpretation of results, the
presentation of assumptions, the
evaluation of the assumptions,
and the discussion of what
should be done if the
assumptions are violated.
2008
0-13-614990-1 / 978-0-13-614990-3
Prentice Hall

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 QUANTITATIVE
METHODS

Quantitative Quantitative Quantitative

Methods for Approaches in Methods for
Business Business Studies Decision Makers
Fourth Edition Sixth Edition Fourth Edition
DONALD WATERS CLARE MORRIS MIK WISNIEWSKI
Quantitative Methods for Business Quantitative Approaches in Business Appealing both to students on
has been thoroughly revised and Studies is a widely used, first-rate introductory courses for
updated for this 4th edition, and introduction to the effective use quantitative methods and MBA
continues to provide a simple of mathematical and statistical and post-experience students,
and practical introduction to an techniques in business. Fully this respected text provides an
area that students can find updated for this sixth edition, accessible, practical introduction
difficult. The book takes a non- the book adopts a problem to an area that students often
threatening approach to the solving approach to show the find difficult.
subject, avoiding excessive relevance of quantitative Concentrating on helping
mathematics and abstract theory. techniques in the business and students to understand the
It shows how to apply management environment. relevance of quantitative
quantitative ideas to the real Requiring only minimal prior methods of analysis to managers’
problems faced by managers. mathematical knowledge, the decision-making, it focuses on
The book includes numerous text maintains the accessible and the development of appropriate
exercises and examples that help user-friendly style of earlier skills and understanding of how
students understand the editions. A first chapter on basic the techniques fit into the wider
relevance of quantitative ideas to numeracy skills allows the reader management process.
business. Assuming no previous to brush-up on their knowledge
while worked examples in the Features
knowledge, the text provides • Student-friendly, non-
complete coverage for a first text and accompanying on-line
Excel workbook allow students to theoretical approach that
course in quantitative methods. requires only a limited level of
test their understanding.
Table of Contents ability in maths.
Features
Part One - Background • Uses real-life case studies
• Integrated references
Part Two - Collecting and summarising (from a diverse range of
throughout the text to the use
data companies including ICI and
Part Three - Solving management of Excel for quantitative
analysis, supported by an on- the NHS), which bring the
problems techniques introduced in the
Part Four - Introducing statistics line Excel workbook on the
companion website text to life.
Part Five - Management problems with
uncertainty • Designed to build students’ • Focuses on both private and
 2008 648pp Pbk confidence in the use and public sector management.
0-273-69458-8 / 978-0-273-69458-8 interpretation of quantitative • Real-life material from
Financial Times/ Prentice Hall methods. Financial Times or Cap Gemini
• Develops conceptual included in every chapter.
understanding of the methods  2006 616pp Pbk
as well as facility in their 0-273-68789-1 / 978-0-273-68789-4
application. Financial Times/ Prentice Hall
 2003 540pp Pbk
0-273-65759-3 / 978-0-273-65759-0
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 MANAGEMENT
SCIENCE

Quantitative Analysis Managerial Decision Introduction to

for Management Modeling Management Science
Tenth Edition with Spreadsheets and with Student CD
BARRY RENDER Student CD Package Ninth Edition
RALPH M. STAIR Second Edition BERNARD W. TAYLOR
MICHAEL E. HANNA NAGRAJ BALAKRISHNAN
For undergraduate or MBA
For courses in Management BARRY RENDER courses in Management Science,
Science or Decision Modeling. RALPH M STAIR Quantitative Methods, and
Render/Stair/Hanna puts an For undergraduate or graduate Decision Modeling.
emphasis on model building and spreadsheet based courses in This text focuses on using
computer applications to show Management Science, Decision simple, straightforward
students how the techniques Modeling, Quantitative Methods, explanations and examples with
presented in the book are used or Operations Research. step-by-step details of the
in business. This text emphasizes balancing modeling and solution
Features the theory behind decision techniques to make these
• In each chapter, managerial modeling and the use of mathematical topics less
circumstances are presented as spreadsheets to easily set up and complex.
examples and motivation for solve these models. From a Taylor is very comprehensive and
learning techniques that can managerial perspective, the includes virtually all management
be used in life after college. purpose of decision modeling is topics an adopter would want in
Several examples include: to gain insight into the problem, either the text or the
• “Modeling in the Real World” not the detailed mechanics of supplementary modules on the
boxes - Demonstrates the the solution process. CD that accompanies the text.
application of quantitative 2007 Hbk • Accommodates instructors with
analysis to show students how 0-13-226806-X / 978-0-13-226806-6 a broad range of management
each technique taught in the Prentice Hall science course structures and
book is used by real businesses worked examples in the
• The use of computer software narrative and at the end of
allows the instructor to focus each chapter.
on the managerial problems • NEW! ‘Management Science
and spend less time on the Application Boxes’–Includes
mathematical details of the 15 new boxes in this edition,
algorithms. spread throughout. These
• At the end of each chapter, boxes report on how specific
case studies involving management science
quantitative analysis provide techniques have been applied
additional examples on how in actual companies and
real businesses are using organizations to solve real-
quantitative analysis. world problems.

2009 768pp Hbk 2007 800pp Hbk

0-13-603625-2 / 978-0-13-603625-8 0-13-188809-9 / 978-0-13-188809-8
Prentice Hall Prentice Hall

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 DECISION BUSINESS
MODELLING FORECASTING

Statistics, Data Business Forecasting

Analysis, and Ninth Edition
JOHN E. HANKE
Decision Modeling DEAN WICHERN
and Student CD
For undergraduate and graduate
Third Edition courses in Business Forecasting.
JAMES R. EVANS
Written in a simple,
For undergraduate or MBA straightforward style, Business
courses that combine an Forecasting 9/e presents basic
introduction to business statistics statistical techniques using
and management practical business examples to
science/decision modeling teach students how to predict
topics. long-term forecasts.
This concise text integrates Emphasis on the 9th edition has
fundamental theory and practical been placed on the application
applications in a spreadsheet of theoretical concepts and
environment. The first 8 chapters techniques by incorporating end-
focus on statistical and data of-chapter exercises such as:
analysis topics and the remaining • Twelve additional cases
chapters focus on decision
models. • Thirty two new problem sets
• Minitab Applications are
2007 Pbk
presented at the end of each
0-13-188810-2 / 978-0-13-188810-4
chapter with step-by-step
Prentice Hall
guidance
• Excel 2003 Applications have
been added to demonstrate
how a forecasting problem is
solved
• Background material on the
nature of forecasting and a
quick review of statistical
concepts
• The exploration ofdata
patterns, averaging, smoothing
techniques, and an
introduction to time series
decomposition in terms of
underlying components
• Causal forecasting techniques
• Judgmental forecasting and
managing the forecasting
process
2009 608pp Hbk
0-13-230120-2 / 978-0-13-230120-6
Prentice Hall
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 INTRODUCTION TO
COMPUTERS

Exploring Microsoft GO! with Office Technology In

Office 2007 2007 Introductory Action Complete
Volume 1 Second Edition Fifth Edition
Second Edition SHELLEY GASKIN ALAN EVANS
ROBERT GRAUER ROBERT FERRETT MARY ANN POATSY
MARYANN BARBER ALICIA VARGAS KENDALL MARTIN
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 AUTHOR INDEX

CHAFFEY, Dave 89, 92

A
CHOPRA, Sunil 100
ALBAUM, Gerald 69
CLAYDON, Tim 22
AMBROSINI, Veronique 35
CLOW, Kenneth E. 60
ANDRE, Rae 15
COUGHLIN, Anne 82
ARMSTRONG, Gary 55
COULTER, Mary 34
ARNOLD, John 14
COUSINS, Paul 100
ARNOLD, Tony 104
COX, Roger 81
B CURTIS, Graham 88
BAKER, Michael 79
D
BALAKRISHNANA, Nagraj 109
DANIELS, John 38
BALOGUN, Julia 42
DAVID, Fred 34
BARNEY, Jay 32
DE PELSMACKER, Patrick 58, 39, 65
BARNEY, Jay 33
DERESKY, Helen 39
BARON, David P. 9
DESSLER, Gary 23
BARRINGER, Bruce 45
DOYLE, Peter 71
BARUCH, Yehuda 24
BEECH, John 84 E
BERENSON, Mark L 106 EBERT, Ronald J. 9
BERMAN, Barry 81 EGAN, John 81
BEST, Roger 72 ELLIOTT, Geoffrey 91
BLUNDEL, Richard 53 EVANS, Alan 111
BLYTHE, Jim 56, 59 EVANS, James R. 110
BOATRIGHT, John R. 48
F
BOCIJ, Paul 88
FILL, Chris 57, 59
BODDY, David 4, 91
FISHER, Colin 29
BOVEE, Courtland L. 10, 53
FOOT, Margaret 20
BOZARTH, Cecil 98
FOSTER, S. Thomas 104
BRASSINGTON, Frances 55
FRANCES, Dr. 56
BROOKS, Arthur 46
BROOKS, Ian 8, 14 G
BROWAEYS, Mari-Joelle 40 GASKIN, Shelley 111
BRUHN, Manfred 78 GEORGE, Jennifer 16
BURNES, Bernard 41 GHAURI, Pervez 29
BURNS, Alvin C. 66 GHEMAWAT, Pankaj 35
GOMEZ-MEJIA, Luis 23
C
GRAUER, Robert 111
CADLE, James 96
GREENBERG, Jerald 16
CAMERON, Sheila 51
GRIFFIN, Ricky W. 9, 39
CAPON, Claire 8, 31
GRIFFITHS, Margaret 101, 102
CAPRONI, Paula 52
GROEBNER, David F. 106
CARNALL, Colin 41
CARPENTER, Mason A. 33 H
CARTER, Sara 45 HAIR, Joseph F. 67
CAVUSGIL, Tamer 37 HANKE, John E. 110
CERTO, Samuel C. 6 HANNAGAN, Tim 5
CHAFFEY, Dave 77 HARRISON, Alan 100

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 AUTHOR INDEX

HEIZER, Jay 98 MCKENNA, Eugene 21

HITT, Michael 7 MCLEOD, Raymond 90
HOFFER, Jeffrey A. 94 MCMILLAN, Kathleen 50, 51
HOLLENSEN, Svend 68 MERCADO, Simon 40
HOOLEY, Graham 73 MILLER, Lisa 91
HUCZYNSKI, Andrzej 13 MINTZBERG, Henry 32
MONDY, Wayne 24
J
MORIARTY, Sandra 61
JACKSON, Norman 17
MORRIS, Clare 108
JELASSI, Tawfik 92
MOTIWALLA, Luvai 96
JESSUP, Leonard 90
MULLINS, Laurie J. 12, 13
JOBBER, David 80
JOHNSON, Gerry 30, 35 N
JOHNSTON, Robert 102 NAGLE, Thomas T. 86
JONES, Gareth R. 17 NAYLOR, John 6
NEWBOLD, Paul 106
K
KEEGAN, Warren J. 69, 72 O
KELLER, Kevin Lane 76 O’CONNOR, John 77
KENDALL, Kenneth E. 95
P
KERIN, Roger 72
PAYNE, Elaine 52
KOTLER, Philip 54, 56, 70, 71, 83
PICKTON, David 58
KRAJEWSKI, Lee J. 99
PILBEAM, Stephen 22
KROENKE, David 87, 90, 94
PINTO, Jeffrey K. 103
KURATKO, Donald 46
PROCTOR, Tony 65, 83
L
R
LAGAE, Wim 85
RANCHHOD, Ashok 74
LANE, Ronand 61
REDMAN, Tom 22
LAUDON, Jane P. 88, 89, 93
REES, Chris 27
LEOPOLD, John 26
RENDER, Barry 109
LEVINE, David M. 107
ROBBINS, Stephen P. 5, 6, 13, 14, 18
LEWIS, Philip 25
ROLLINSON, Derek 11
LOVELL, Alan 48
ROSE, Ed 25
LOVELOCK, Christopher H. 78
ROSSITER, John R. 58
LYNCH, Richard 32
RUGMAN, Alan M. 38
LYSONS, Kenneth 101
S
M
SALAMON, Mike 25
MALHOTRA, Naresh 64, 66
SAUNDERS, Mark 26, 29
MANNING, Gerald L. 80
SAYRE 86
MARTIN, Wainright E. 89
SCARBOROUGH, Norman M. 46
MAYLOR, Harvey 103
SCHIFFMAN, Leon G. 63
MCAULEY, John 17
SCHMIDT, Marcus 67
MCCLAVE, James T. 105
SCHNEIDER, Susan C. 40
MCEWAN, Tom 48
SEITEL, Fraser P. 82
MCGIVERN, Yvonne 66
SENIOR, Barbara 41
MCKEEN, James D. 94
SHANK, Matthew D. 84

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 AUTHOR INDEX

SLACK, Nigel 97, 99, 102

V
SMITH, Jerald R. 36
VELASQUEZ, Manuel G. 49
SOLOMON, Michael 55, 62, 63
SPECTOR, Bert 42 W
STACEY, Ralph D. 34 WALL, Stuart 39
STEWART, Jim 28 WATERS, Donald 108
STRAUSS, Judy 77 WATSON, Tony 15
WHEELEN, Thomas L. 33
T
WHETTEN, David A. 52
TAPP, Alan 83
WICKHAM, Philip A 42, 45
TAYLOR, Bernard W. 109
WILD, John J. 38
TENCH, Ralph 82
WILSON, Alan 65
THILL, John V. 53
WINER, Russ 71
THOMPSON, Leigh 15, 43
WISNIEWSKI, Mik 108
TORRINGTON, Derek 19
WOOD, Marian Burk 75
TROTT, Paul 44, 79
WORTHINGTON, Ian 8
TURBAN, Efraim 92, 95
Y
U
YUKL, Gary A. 43
USUNIER, Jean-Claude 69
Z
ZIMMERER, Thomas 47

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 TITLE INDEX

Enterprise Systems for Management 96

A
Advertising, 8e 61 Entertainment and Event Marketing 86
Airline, 4e 36 Entrepreneurship, 2e 45
Essential Guide to Marketing Planning 75
B Essentials of Entrepreneurship and Small
Basic Business Statistics, 11e 106 Business Management 47
Behavior in Organizations, 9e 16 Essentials of Management Information
Business and Its Environment, 5e 9 Systems, 8e 89
Business Communication Today, 9e 53 Essentials of Marketing Communications 59
Business Environment, The 8 Essentials of Marketing Research, 4e 65
Business Essentials, 6e 9 Essentials of Marketing, 2e 56
Business Ethics and Values, 2e 48 Essentials of Marketing, 4e 56
Business Ethics, 6e 49 Essentials of Organisational Behaviour, 2e 13
Business Forecasting, 9e 110 Essentials of Organisational Behaviour, 9e 14
Business in Action, 3e 10 Ethics and the Conduct of Business, 5e 48
Business Information Management 89 European Business, 5e 40
Business Information Systems, 3e 88 Excellence in Business Communication, 7e 53
Business Information Systems, 6e 88 Excellence in Business, 3e 10
Business of Sport Management, The 84 Experiencing MIS 90
Business Statistics, 7e 106 Exploring Corporate Strategy, 8e 30
Business Student’s Handbook, The, 4e 51 Exploring Microsoft Office 2007, 2e 111
Business, 8e 9 Exploring Public Relations 82
C Exploring Public Sector Strategy 35
Consumer Behaviour 62 Exploring Strategic Change, 3e 42
Consumer Behaviour, 8e 63 Exploring Techniques of Analysis and Evaluation
in Strategic Management 35
Consumer Behaviour, 9e 63
Consumer Behaviour: A European Outlook F
63 Foundations of Marketing Communications
Contemporary Human Resource 59
Management, 2e 22 Framework for Human Resource Management,
Corporate Strategy, 4e 32 4e 23
Critical Human Resource Development 28 Framework for Marketing Management, A, 4e
Cross-Cultural Management 40 71
Fundamentals of Management, 6e 5
D
Database Concepts, 3e 94 G
Decision Support and Business Intelligence Gaining and Sustaining Competitive Advantage,
Systems, 8e 95 3e 33
Developing Essential Study Skills, 2e 52 Global Business Information Technology 91
Developing Management Skills, 7e 52 Global Marketing Management, 8e 72
Global Marketing, 4e 68
E Global Marketing, 5e 69
E-Business and E-Commerce Management, 3e
GO! With Office 2007 Introductory, 2e 111
92
E-Commerce, 4e 93 H
Effective Organisational Communication, 3e How to Succeed in Exams and Assessments 50
53 How to Write Dissertations and Research
Effective Small Business Management, 9e 46 Projects 50
Electronic Commerce 2008, 5e 92 How to Write Essays and Assignments 51
Electronic Marketing 77 Human Resource Management, 10e 24
E-Marketing, 5e 77 Human Resource Management, 11e 23
Employee Relations 25 Human Resource Management, 2e 21
Employment Relations, 3e 25 Human Resource Management, 5e 22
Enterprise and Small Business, 2e 45 Human Resource Management, 7e 19
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 TITLE INDEX

Managing Change in Organizations, 5e 41

I
Implementing Organizational Change 42 Managing Change, 4e 41
Industrial Relations, 4e 25 Managing Human Resources, 5e 23
Information Systems Today, 3e 90 Managing Information Systems, 2e 91
Innovation Management and New Managing Information Technology, 6e 89
Product Development, 4e 44, 79 Managing Quality, 3e 104
Integrated Advertising, Promotion and Managing Values and Beliefs in Organisations 48
Marketing Communications, 3e 60 Market-Based Management, 5e 72
Integrated Marketing Communications, 3e 58 Marketing Across Cultures, 4e 69
International Business 37 Marketing Channels, 7e 82
International Business Environment, The 8 Marketing Communications 58
International Business, 11e 38 Marketing Communications, 3e 58
International Business, 2e 39 Marketing Communications, Enhanced
International Business, 4e 38 Media Edition 57
International Business, 4e 38 Marketing Management and Strategy, 4e 71
International Business, 5e 39 Marketing Management, 13e 70
International Human Resource Management Marketing Management, 3e 71
27 Marketing of Sport, The 84
International Management, 6e 39 Marketing Plan Handbook, 3e 75
International Marketing and Export Marketing Research 67
Management, 6e 69 Marketing Research and SPSS 13.0, 5e 66
Internet Marketing, 3e 77 Marketing Research with SPSS 65
Introducing Human Resource Management, Marketing Research, 2e 65
5e 20
Marketing Research, 3e 64
Introduction to Management Science, 93 109
Marketing Research, 5e 66
Introduction to Materials Management, 6e 104
Marketing Strategies, 2e 74
Introduction to Operations and Supply
Marketing Strategy and Competitive
Chain Management, 2e 98
Positioning, 4e 73
IT Strategy in Action 94
Marketing, 5e 55
K Marketing, 9e 55
Kleppner’s Advertising Procedure, 17e 61 MBA Handbook, The 51
L Mind and Heart of the Negotiator, The, 4e 43
Law for Purchasing and Supply, 3e 101 MIS Cases, 4e 91
Law for Purchasing and Supply, 3e 102 Modern Database Management, 9e 94
Leadership in Organizations, 6e 43 Modern Management, 10e 6
Logistics Management and Strategy, 3e 100 Multivariate Data Analysis, 6e 67

M N
Making the Team, 3e 43 New Venture Management 46
Management and Organisational Behaviour, 8e O
12
Operations and Process Management 99
Management Consulting, 3e 42
Operations Management, 5e 97
Management Information Systems, 10e 88
Operations Management, 8e 99
Management Information Systems, 10e 90
Operations Management, 9e 98
Management Skills for Everyday Life, 2e 52
Operations Strategy, 2e 102
Management, 2e 6, 7
Organisational Behaviour and Analysis, 4e 11
Management, 4e 4
Organisational Behaviour, 3e 14
Management, 5e 5
Organising and Managing Work, 2e 15
Management, 9e 5
Organization Theory 17
Managerial Decision Modeling, 2e 109
Organizational Behavior 15
Managing Across Cultures, 2e 40
Organizational Behavior Today 15
Managing Careers 24
Organizational Behaviour, 12e 13

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 TITLE INDEX

Organizational Behaviour, 6e 13 Statistics, Data Analysis, and Decision

Organizational Change, 3e 41 Modeling, 3e 110
Organizational Theory 18 Strategic Brand Management, 3e 76
Organizational Theory, Design and Change, 5e 17 Strategic Brand Management: European
Perspective 76
P Strategic Entrepreneurship, 4e 45
People Resourcing, 3e 22
Strategic Human Resource Management 26
Practice of Market and Social Research, The, 2e 66
Strategic Management and Business Policy, 11e 33
Practice of Public Relations, The, 10e 82
Strategic Management and Competitive
Principles of Direct and Database Marketing, 3e 83 Advantage, 2e 32, 33
Principles of Marketing, 12e 56 Strategic Management and Organizational
Principles of Marketing, 4e 55 Dynamics, 5e 34
Principles of Marketing, 5e 54 Strategic Management in Action, 4e 34
Principles of Operations Management, 7e 98 Strategic Management, 11e 34
Product Strategy and Management, 2e 79 Strategic Managing of Human Resources, The 26
Project Management 103 Strategic Marketing for Non-Profit
Project Management for Information Systems, Organizations, 7e 83
5e 96 Strategic Marketing Problems, 11e 72
Project Management, 3e 103 Strategic Supply Management 100
Public Sector Marketing 83 Strategies for E-Business, 2e 92
Purchasing and Supply Chain Management, 7e 101 Strategy and Tactics of Pricing, 4e 86
Strategy and the Business Landscape, 2e 35
Q
Quantitative Analysis for Management, 10e 109 Strategy Process, The, 4e 32
Quantitative Approaches in Business Studies, Supply Chain Management, 3e 100
6e 108 Systems Analysis and Design, 7e 95
Quantitative Methods for Business, 4e 108 T
Quantitative Methods for Decision Makers, 4e 108 Technology in Action, 5e 111
R U
Relationship Marketing, 3e 81 Understanding and Managing Organizational
Research Methods for Business Students, 4e 29 Behavior, 5e 16
Research Methods in Business Studies, 3e 29 Understanding Organisational Context, 2e 8
Researching and Writing a Dissertation, 2e 29 Understanding Strategic Management 31
Retail Management, 10e 81 Using MIS, 2e 87
Retailing, 5e 81
W
Rethinking Organisational Behaviour, 2e 17 Work Psychology, 4e 14
S
Self-Assessment Library, 12e 6
Selling and Sales Management, 7e 80
Selling Today, 10e 80
Services Marketing 78
Services Marketing, 6e 78
Servicing Operations Management, 3e 102
Simply Marketing Communications 59
Smarter Student, The 50
Social Entrepreneurship 46
Sports Marketing, 4e 84
Sports Sponsorship and Marketing
Communications 85
Statistics for Business and Economics, 10e 105
Statistics for Business and Economics, 6e 106
Statistics for Managers Using Excel, 5e 107

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