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Presentation ON: Submitted To:-Submitted By: - Prof. Mr. Mahesh Soni

This document provides information on Nirma Ltd, an Indian conglomerate founded by Dr. Karsanbhai Patel in 1969. It started as a one-product company selling low-cost detergent and became a multi-billion dollar company within 30 years, achieving significant market share in detergents and soaps in India. Today, Nirma employs over 14,000 people and has annual revenues of over $3.5 billion. The company operates multiple manufacturing plants, uses a parallel marketing network of over 2,000 distributors, and has diversified into premium brands while maintaining a focus on eco-friendly products.

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3K views

Presentation ON: Submitted To:-Submitted By: - Prof. Mr. Mahesh Soni

This document provides information on Nirma Ltd, an Indian conglomerate founded by Dr. Karsanbhai Patel in 1969. It started as a one-product company selling low-cost detergent and became a multi-billion dollar company within 30 years, achieving significant market share in detergents and soaps in India. Today, Nirma employs over 14,000 people and has annual revenues of over $3.5 billion. The company operates multiple manufacturing plants, uses a parallel marketing network of over 2,000 distributors, and has diversified into premium brands while maintaining a focus on eco-friendly products.

Uploaded by

Praveen Mayar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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INSTITUTE OF PROFESSIONAL

EDUCATION AND RESEARCH

PRESENTATION
ON 
NIRMA LTD.
 
SUBMITTED TO:- SUBMITTED BY:-
PROF. MR. MAHESH SONI 14, 15,16,17,18,19

 
 
 
 
 
 
 
 
 
Introduction:-

 Founder of Nirma is Dr. Karsanbhai Patel


 In the early 1970s, when Nirma washing powder was
introduced in the low-income market.
 Starting as a one-product one-man outfit in 1969, Nirma
became a Rs 17 billion company within three decades.
 The brand name became almost synonymous with low-
priced detergents and toilet soaps.
 In 2000, Nirma had a 15% share in the toilet soap
segment and more than 30% share in the detergent
market.
Nirma Ltd:-

 Nirma is one of the most recognizable Indian brands.


 Nirma has about 14, 000 employee-base and annual
turnover of more than Rs. 25, 00 crores.
 Nirma rewrote the marking rules and its success story
became one of the widely discussed case studies in the B-
schools across the world.
 Today, Nirma has one of the largest volume sales with a
single brand name in the world
 In 2004, Nirma's annual sales touched 800,000 tones.
Major plants:-
 
 Soda Ash.

 Linear Alkyl Benzene.

 Packaging.

 Soaps.

 Detergents.

 Industrial Salt.

 Alpha Olefin Sulfonate.

 Sulfuric Acid.

 Glycerin.

 Single Super Phosphate.


 The 4Ps of Marketing:-
 Packaging
 Price
 Planning
 Promotion
 Principal Channel [Nirma Products]:
 Lowest Cost system in India
 Speed in distribution
 Flexibility
 The NIMA range of products is marketed through a
parallel marketing network that comprises of more than
2000 distributors.
 Parallel Channel [Nima Products]:
 Wider Reach
 Speedy Market Intelligence
 Competitive edge & Better focus
 Complementing Principal Channel
 
 SUCCESSFULLY DIVERSIFYING INTO
PREMIUM BRANDS
 ECO-FREINDLY AND ENVIRONMENTALLY SAFE
 Nirma’s SWOT Analysis
 Strengths:
 Market leadership in detergents and fabric wash and
second largest player in toilet soaps. Company has Wide
distribution network.
 Weakness:
 High interest burden. Less presence in premium segment.
Lacks global tie-ups and thus finding it hard to tap export
markets.
 Opportunities: Acquisitions for strengthening its
distribution tie-ups.
 Threats:  MNCs coming, to India particularly in Toilet and
Soap industry. Emergence of small but strong regional
players.
 Social Responsibility:-
 Nirma has undertaken a host of activities in the
educational and social development areas.
 Nirma played a vital role by establishing the Nirma

Education & Research Foundation (NERF) in 1994.


 
 Demographic Environment
 
 Risk Assessment and Disaster Management Plan
 Environmental Monitoring and Budgetary Provisions
 Anticipated Environmental Impacts and Mitigation Measures.
 Analysis of Alternatives.
 
 Economic Environment:-
 
 Risk Management.
 Human Resources.
 Welfare and Social Security.

 PROVIDE QUALITY PRODUCTS AND SERVICES.


  PROVIDE SAFETY AND HEALTHY WORKING
ENVIRONMENT
 INTERNAL CONTROL SYSTEM
 The company has designed a proper and adequate Internal
Control System to ensure:
 Proper recording and safeguarding of assets.
 Maintenance of proper accounting records and reliability of
financial information.
Thanks

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