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Mini Projuct

This mini project compares the after-sales services, customer relationships, promotional activities, warranty policies, service guarantees, accessories, service centers, service center ambience, and public image of Honda and Hyundai. It examines these automakers' dimensions of servicing and goes a step further to compare differences in their products, maintenance services, and how each company is perceived. The project aims to provide exposure to the automobile sector, especially cars, through collecting various data relating to Honda and Hyundai.

Uploaded by

Sooraj Sukumaran Sukumaran
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
16 views

Mini Projuct

This mini project compares the after-sales services, customer relationships, promotional activities, warranty policies, service guarantees, accessories, service centers, service center ambience, and public image of Honda and Hyundai. It examines these automakers' dimensions of servicing and goes a step further to compare differences in their products, maintenance services, and how each company is perceived. The project aims to provide exposure to the automobile sector, especially cars, through collecting various data relating to Honda and Hyundai.

Uploaded by

Sooraj Sukumaran Sukumaran
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Mini Project on the services provided by Honda &

Hyundai – A Comparison

This mini project aims to exposure to the world of automobile sector


especially cars by collecting various data relating to the two
companies HYUNDAI and HONDA. This also looks into the various
dimensions of servicing like
 After sales services
 Customer relationship
 Promotional activities
 Warranty related issues
 Service guarantee
 Accessories
 Service centres
 Ambience provided in service centres
 Brand image

It also goes a step ahead by comparing the public image of the two
companies, the variance in their products, maintenance of the car etc.

Sooraj Sukumaran

S3 MBA

CET

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