Analysis of Consumer Behavior Towards Share Trading and Sales Promotion of Anand Rathi Securities LTD - Ambala"
Analysis of Consumer Behavior Towards Share Trading and Sales Promotion of Anand Rathi Securities LTD - Ambala"
CONDUCTED AT
SUBMITTED TO
ACKNOWLEDGEMENT
A project can never exist and thrive in solitude. Project work is never
the work of an individual. It’s more the combination of view,
suggestion, contribution and work involving many individuals. This
project also bears the imprint of many people. Thus one of the
pleasant parts of writing this report is the opportunity to thank all
those who have contributed to writing it.
DEEPAK NAGRA
PREFACE
Summer training is an integral part of MBA course. It is meant to
make the student familiar with the actual functioning of the real
atmosphere of an organization. Apart from the theoretical knowledge,
we get the practical training to understand the natural and normal
industrial atmosphere through the participation and observations.
Project is a bridge between theoretical and practical knowledge. I, as a
student of MBA of KUK took up the industrial training at Anand Rathi
Share and Stockbrokers LTD
The project has been done up to the best of the researcher’s abilities
but there can be some errors. She will be highly obliged if they are
brought to his notice. He welcomes the suggestions and criticism from
the reader for the improvements in the project.
INDEX
OBJECTIVE
COMPANY OVERVIEW
MANAGEMENT TEAM
SERVICES
BRANCHES
EXECUTIVE SUMMARY
SEBI
SHARE TRADING
ORGANIZATION CHART
RESEARCH METHODOLOGY
RECOMMENDATIONS
BIOBLIOGRAPHY
OBJECTIVE
various financial products from the stable of anand rathi share stock
brokers Ltd. so that the firm can benefit from the findings of the
shares Trading.
DIRECTORS
P G Kakodkar, Director
C D Arha, Director
1. Call N Trade
2. Mutual Fund
3. Depository Services
4. Commodities
5. Insurance
6. IPOs
7. Online Trading
BRANCHES
3. Punjab
4. Assam
5. Jharkhand
6. Rajasthan
7. Bihar
8. Karnataka
9. Tamil Nadu
10. Chhattisgarh
11. Kerala
13. Delhi
15. Uttaranchal
16. Goa
17. Maharashtra
18. Gujrat
19. Orissa
20. Haryana
21. West Bengal
EXCUTIVE SUMMARY
The only stock exchanges operating in the 19th century were those of
was proposed and a committee headed by A.D. Gorwala went into the
Byelaws
Beside the above act, the securities contract (regulation) rules were
under section 19 of the above Act to ensure that the control and
the securities and to promote the development of, and to regulate the
thereto.” It is empowered by two Acts namely the SEBI act, 1992 and
evolved over the year into its present status as the premiere stock
exchange in the country. It may be noted that the stock exchanges the
oldest one in the Asia, even older than the Tokyo Stock Exchange,
which decides the policies and regulates the affairs of the exchanges.
Rs. 3984.19 crores and average number of daily trades 5.69 lakhs.
However the average daily turn over of the exchange during the year
The average daily turn over of the exchange during the year 2002-03
had declined and number of average daily trades during the period is
also decreased. The Ban on all deferral products like BLESS AND ALBM
in the Indian capital markets by SEBI with effects from July 2, 2001,
exchanges with effect from Dec 31, 2001, etc., have adversely
in the daily turn over at the exchange. The average daily turn over of
the exchange present scenario is 110363 (laces) and number of
BSE Indices
In order to enable the market participants analysis etc., to track the various
ups and downs in the Indian stock market, the Exchange has introduced in
the barometer of the moments of the share prices in the Indian Stock
electronic media.
As per this methodology, the level of the index reflects the total
calculation is order to make the value easier to work with the track
over a time. It is much easier to graph a chart based on Indexed
values than one based on actual values world over majority of the
weighted method”.
keeps the Index comparable over a period or time and if the reference
used to describe the mood in the Indian Stock Markets. Base year
average is changed as per the formula new base year average = old
Kong has helped in setting up NSE. ISE has prepared the detailed
facilities to investors.
NSE is not an exchange in the traditional sense where brokers own
provided.
NSE-NIFTY
The NSE on April 22, 1996 launched a new equity Index. The NSE-50.
The new index, which replaces the existing NSE-100 index, is expected
of Rs. 500 crores each and should have traded for 85% of trading days
at an impact cost of less than 1.5%. The base period for the close of
NSE-MIDCAP INDEX
The NSE madcap Index or the Junior Nifty comprises 50 stocks that
The base period for the index is Nov 4, 1996, which signifies two years
operations. The base value of the Index has been set at 1000.
Average daily turn over of the present scenario 258212 (Laces) and
investments.
regulatory governing body of security market. The SEBI Act 1992 was
regulate all the market all market intermediaries and also to penalize
regulations made there under. SEBI has a full autonomy and authority
Primary Market
this market companies issue fresh security sin exchange of funds through
public issues or private placements. The market design for primary market is
provided in the provision of Companies Act, 1956 which deals with issues,
listing and allotment of securities. The investors have to apply the shares by
filling the application form issue by the company along with the application
1992 company has to disclose all the necessary information regarding pricing
contribution, contents of offer documents pre and post issue obligations etc.
through online system of the stock exchange has to comply with the section
55 to 68a of the companies Act, 1956 and SEBI guidelines 2000. The
which have the requisite system for online offer of securities. The advantages
(e) Secondary market is the place for sale and purchase of existing
enables him to sell securities for cash to meet his liquidity needs. It
SEBI.
Trading Mechanism
ORGANISATIONL CHART
CHAIRMAN & CEO
(f)
Sameer Gehlant Rajeev Rattan Surabh Mital
CEO President & CEO CEO
(g)
(h)
(i)
Gagan Banga Oivyesh Shah
Head (j)
online sales Head online sales
(k)
(l)
(m)
T.S. Muglani Pheeta Nagpal Ashok Sharma Suresh Jain
Chief Tech Head- HR Finance V.P
(n)
officer Controller
RESEARCH METHODOLOGY
The methodology section is the blue print for researcher activity and
The project study has been conducted by collecting primary data only
I have put my best possible effort to do this research and collect the
To study the issues and challenges that investors face while making
Ltd. so that the firm can benefit from the findings of the report in
questionnaire has been designed for the target group to get the best
data collected.
Research Design
Research Idea
Research Question
Research Statement
Research Methodology
Data Analysis
design was adopted for the purpose of collection and analysis of data
and analyzed.
Research Idea
Research Question
Research Statement
“To get an insight into the mind of investors regarding trading and
investment in Equities”
Defining the Sample: A random sample has been taken for the
been prepared and the results are analyzed for precise findings.
Size & Type of Sample: A random sample of size 100 is taken for
surveying.
To study share market is a very vast topic and the search is just
Name :
Address :
Phone no:
a) Bank Deposits
b) Shares
e) Insurance Plans
2. What are the factors, which attracts you for the investment?
a) Yes
b) No
go For?
Fortis Securities
5. If Indiabulls, What are the factors, which attract you to deal with
Indiabulls?
specify?
c) Exposures/loan d) Brand
a) Daily b) Monthly
c) Yearly d) other,
please specify
a) Yes b) No
your investment?
a) Yes b) No
11. What is the most important service parameter that you look for
while trading.
a) Information b) Speed
c) Quality d) Other
ANALYSIS OF THE PREFERRED INVESTMENT AREA
The investment was broadly divided into five areas, mainly-Bank deposits.
45
40
35
30
25
20 No. of Respondents
15
10
0
Bank Shares Mutual Real Insurance
Deposits Funds Estates plan
Bank Deposits being the most preferred area, 43% respondents out of
Then preferred area was the Mutual Funds with 13% of respondents
INVESTMENT
15
4
52
29
High returns
Moderate Return
Low Risk
Moderate Risk
the exposure limit or loan facility provided by them and their Brand Name.
40
35
30
25
20
No. of Respondents
15
10
0
anand Indiabulls ICICI Fortis sec others
rathi direct
the exposure limit or loan facility provided by them and their Brand Name.
16 12
Brokerage
Expertise Know ledge
Exposure/Loan
28 Brand name
44
provided by them.
28% prefer by the exposure limit and the loan facility provided to them.
OF A COMPANY
NO
42%
Yes
58%
58% respondents say yes they study profile of the company before
making investment.
Yes
93%
knowledge.
3% 20%
Speed
42% Quality
Information
Others
35%
is Information i.e. the investors feel that the information contained in the
20% investors feel that the quickness of service is above par than any
other aspect.
RECOMMENDATIONS
field.
Make your site user friendly so that more and more people know about
Company should advertise with a concern that has a brand name in the
market.
BIBLIOGRAPHY
www.indiabulls.com
www.nseindia.com
www.bseindia.com
www.moneycontrole.com
www.businessstandered.com
www.Economics Times
NCFM