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Questionnaire Final

This document contains a survey with questions about demographics, mobile phone usage, purchase decisions, and brand preferences. It collects information on respondents' name, age, gender, education, occupation, income, mobile phone brand, factors influencing purchase decisions, importance of phone attributes, likelihood of recommending the brand, and how they describe their mobile phone. The survey aims to understand consumers and their mobile phone choices.

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st1d
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53 views

Questionnaire Final

This document contains a survey with questions about demographics, mobile phone usage, purchase decisions, and brand preferences. It collects information on respondents' name, age, gender, education, occupation, income, mobile phone brand, factors influencing purchase decisions, importance of phone attributes, likelihood of recommending the brand, and how they describe their mobile phone. The survey aims to understand consumers and their mobile phone choices.

Uploaded by

st1d
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PDF or read online on Scribd
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Gunjan Agrawal, Lavlash Gautam, Gopal Singh Chandrawat, Dharam Nayak; 2nd Sem, MBA

1. Name: ______________________

2. City/Village: _________________

3. Age (years): Below 20 20 to 30 30 to 40 40 to 50 Above 50

4. Gender: Male Female

5. Educational Qualification:
Under graduate Graduate Post graduate Other ________

6. Occupation:
Service Business Profession Agriculture

7. Family Income (Per month):


Up to Rs. 5000 Rs. 5000 to Rs. 10000 Above Rs. 10000

8. Do you have a Mobile phone? Yes No

9. Which mobile phone brand do you use?


Nokia Samsung LG SonyEricsson TATA

Reliance Motorola Other

10. Which of the following sources of information have you used to purchase your mobile phone?
Newspaper TV Radio Internet Phone Retailer

Friends Magazine Other ________________

11. Who helped you make a decision to purchase the mobile phone?
Self-decision only Parents/family Friends Retailer

12. Please indicate the importance of each of the following characteristics in choosing your mobile
phone?
Extremely Somewhat Neither important Somewhat Extremely
important important nor unimportant unimportant unimportant
5 4 3 2 1
1. Price of the mobile : 5 4 3 2 1

2. Quality of the mobile: 5 4 3 2 1

3. Style of the mobile : 5 4 3 2 1

4. Functions of the mobile : 5 4 3 2 1

5. Brand name of the mobile : 5 4 3 2 1

13. Would you recommend this brand mobile phone to a friend? Yes No

14. Please complete the sentence : My mobile is My __________________.

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